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BBA511A - DIGITAL TRANSFORMATION (2022 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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Business Analytics acts an effective tool to leverage the available data in various forms to take informed decision. Students will be trained on data driven decision making. This course is a full-fledged application based course which covers various applications of Business Analytics using the available social media data. IT provides a platform to the students to apply the knowledge, skills and competences to develop digital marketing strategies. ● To provide understanding of the digital marketing for marketing success ● To facilitate the students to manage customer relationships across all digital channels ● To equip the students with the techniques that are very useful when deploying/using/maintaining a real-world database system ● To elucidate the students with the use data management tools that are widely spread in the industry To offer the students relevant skills to identify the alternative solutions to a particular problem and take a decision based on trade-off. |
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Learning Outcome |
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CO1: Understand the importance of the digital marketing for marketing success CO2: Manage customer relationships across all digital channels CO3: Use techniques that are very useful when deploying/using/maintaining a real-world database system CO4: Use data management tools that are widely spread in the industry CO5: Identify the alternative solutions to a particular problem and take a decision based on trade-off. |
Unit-1 |
Teaching Hours:5 |
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Google Analytics
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Introduction to digital measuring tools, Account structure, Tracking code, Dimensions & Metrics, Page views, Events, Main reports, Traffic sources and campaigns, Conversions, Ecommerce, Connecting to additional Google tools: AdWords & Search console, Customer journeys, Attribution modelling | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
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Google Analytics
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Introduction to digital measuring tools, Account structure, Tracking code, Dimensions & Metrics, Page views, Events, Main reports, Traffic sources and campaigns, Conversions, Ecommerce, Connecting to additional Google tools: AdWords & Search console, Customer journeys, Attribution modelling | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
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Google Analytics
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Introduction to digital measuring tools, Account structure, Tracking code, Dimensions & Metrics, Page views, Events, Main reports, Traffic sources and campaigns, Conversions, Ecommerce, Connecting to additional Google tools: AdWords & Search console, Customer journeys, Attribution modelling | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:5 |
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YouTube Analytics
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YouTube Overview, Advantages in YouTube, Build and Optimize your YouTube Account, YouTube Interface, YouTube Settings, how to Upload a Video on YouTube, Things to know about YouTube Creator Studio, Channel Creation on YouTube, how to Increase your Subscriptions? YouTube Reports & Analytics | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:5 |
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YouTube Analytics
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YouTube Overview, Advantages in YouTube, Build and Optimize your YouTube Account, YouTube Interface, YouTube Settings, how to Upload a Video on YouTube, Things to know about YouTube Creator Studio, Channel Creation on YouTube, how to Increase your Subscriptions? YouTube Reports & Analytics | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:5 |
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YouTube Analytics
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YouTube Overview, Advantages in YouTube, Build and Optimize your YouTube Account, YouTube Interface, YouTube Settings, how to Upload a Video on YouTube, Things to know about YouTube Creator Studio, Channel Creation on YouTube, how to Increase your Subscriptions? YouTube Reports & Analytics | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:5 |
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Facebook Analytics
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Setup an Account in Facebook, The Facebook Marketing Strategy, What Makes your Facebook Page Awesome? Orientation to Facebook Brand Pages - Facebook business page setup - Types of Facebook Business pages, Facebook: Post Types and its Dimensions, All You Need to know the Best Time to Post on Facebook, Facebook Audience Insights & Analytics, Facebook Competitor Analysis, Facebook Groups, Facebook Live, Successful Case Studies on Facebook, A Successful Study on How to Make Money Through Facebook | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:5 |
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Facebook Analytics
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Setup an Account in Facebook, The Facebook Marketing Strategy, What Makes your Facebook Page Awesome? Orientation to Facebook Brand Pages - Facebook business page setup - Types of Facebook Business pages, Facebook: Post Types and its Dimensions, All You Need to know the Best Time to Post on Facebook, Facebook Audience Insights & Analytics, Facebook Competitor Analysis, Facebook Groups, Facebook Live, Successful Case Studies on Facebook, A Successful Study on How to Make Money Through Facebook | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:5 |
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Facebook Analytics
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Setup an Account in Facebook, The Facebook Marketing Strategy, What Makes your Facebook Page Awesome? Orientation to Facebook Brand Pages - Facebook business page setup - Types of Facebook Business pages, Facebook: Post Types and its Dimensions, All You Need to know the Best Time to Post on Facebook, Facebook Audience Insights & Analytics, Facebook Competitor Analysis, Facebook Groups, Facebook Live, Successful Case Studies on Facebook, A Successful Study on How to Make Money Through Facebook | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:5 |
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Advanced Database Management System
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Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:5 |
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Advanced Database Management System
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Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:5 |
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Advanced Database Management System
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Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Advanced Database Management System
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Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Advanced Database Management System
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Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Advanced Database Management System
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Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:4 |
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MangoDB
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Introduction to Database Management systems and NoSQL, Architecture, NoSQL Assumptions and the CAP Theorem, Strengths and weaknesses of NoSQL, difference between the SQL and NoSQL databases, MongoDB, Functionality, Live Examples
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Unit-6 |
Teaching Hours:4 |
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MangoDB
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Introduction to Database Management systems and NoSQL, Architecture, NoSQL Assumptions and the CAP Theorem, Strengths and weaknesses of NoSQL, difference between the SQL and NoSQL databases, MongoDB, Functionality, Live Examples
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Unit-6 |
Teaching Hours:4 |
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MangoDB
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Introduction to Database Management systems and NoSQL, Architecture, NoSQL Assumptions and the CAP Theorem, Strengths and weaknesses of NoSQL, difference between the SQL and NoSQL databases, MongoDB, Functionality, Live Examples
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Unit-7 |
Teaching Hours:1 |
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Do It Yourself (DIY)
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Live tasks and assignments / Projects on Google Analytics Live tasks and assignments / Projects on Facebook Analytics Live tasks and assignments / Projects on YouTube Analytics Live tasks and assignments / Projects on Big Data (MangoDB) | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:1 |
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Do It Yourself (DIY)
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Live tasks and assignments / Projects on Google Analytics Live tasks and assignments / Projects on Facebook Analytics Live tasks and assignments / Projects on YouTube Analytics Live tasks and assignments / Projects on Big Data (MangoDB) | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:1 |
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Do It Yourself (DIY)
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Live tasks and assignments / Projects on Google Analytics Live tasks and assignments / Projects on Facebook Analytics Live tasks and assignments / Projects on YouTube Analytics Live tasks and assignments / Projects on Big Data (MangoDB) | |||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
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Essential Reading / Recommended Reading The Beginner's Guide to Digital Marketing (2015). Digital Marketer. Pulizzi, J. (2014) Epic Content Marketing, McGraw Hill Education | |||||||||||||||||||||||||||||||||||||
Evaluation Pattern
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BBA511E - ENTREPRENEURIAL ENHANCEMENT AND DECISION TOOLS (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:100 |
Credits:2 |
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Course Objectives/Course Description |
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Course Description: In the era of entrepreneurship, start-up culture has pervaded the socio-economic fabric of our world and it is imperative that budding entrepreneurs are equipped with the right skill sets that will see them achieve their goals. The course will address various practical tools and techniques that will enhance the decision-making process of an entrepreneur.
Course Objectives: ● To learn the fundamental skills that would help in the initial stages of an entrepreneur’s journey. ● To develop the skill sets required to become a successful entrepreneur. ● To comprehend the necessary procedures to start a company. ● To widen the horizon of thought and action involved in the growth of an enterprise
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Learning Outcome |
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CO1: To learn the fundamental skills that would help in the initial stages of an entrepreneur's journey. CO2: To develop the skill sets required to become a successful entrepreneur. CO3: To comprehend the necessary procedures to start a company. CO4: To widen the horizon of thought and action involved in the growth of an enterprise. CO5: To analyse and overcome the challenges an entrepreneur faces in business |
Unit-1 |
Teaching Hours:4 |
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DIGITAL MARKETING
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Level of Knowledge: Conceptual and Application
Digital Marketing- To give businesses the digital twist. The workshop will focus on how to go digital for specific industries and great tips and tricks for online content, marketing, and website building. Assessment-W2
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Unit-1 |
Teaching Hours:4 |
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DIGITAL MARKETING
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Level of Knowledge: Conceptual and Application
Digital Marketing- To give businesses the digital twist. The workshop will focus on how to go digital for specific industries and great tips and tricks for online content, marketing, and website building. Assessment-W2
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Unit-1 |
Teaching Hours:4 |
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DIGITAL MARKETING
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Level of Knowledge: Conceptual and Application
Digital Marketing- To give businesses the digital twist. The workshop will focus on how to go digital for specific industries and great tips and tricks for online content, marketing, and website building. Assessment-W2
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Unit-2 |
Teaching Hours:4 |
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MAKING BUSINESS INCLUSIVE
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Level of Knowledge: Conceptual and Application
Making Your Business Inclusive- this workshop will focus on the ethics of running a successful business. With Diversity, Inclusion & Belongingness being a key in today's business world
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Unit-2 |
Teaching Hours:4 |
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MAKING BUSINESS INCLUSIVE
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Level of Knowledge: Conceptual and Application
Making Your Business Inclusive- this workshop will focus on the ethics of running a successful business. With Diversity, Inclusion & Belongingness being a key in today's business world
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Unit-2 |
Teaching Hours:4 |
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MAKING BUSINESS INCLUSIVE
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Level of Knowledge: Conceptual and Application
Making Your Business Inclusive- this workshop will focus on the ethics of running a successful business. With Diversity, Inclusion & Belongingness being a key in today's business world
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Unit-3 |
Teaching Hours:4 |
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HOW TO LEVERAGE LINKEDIN
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Level of Knowledge: Conceptual and application
How to leverage LinkedIn-Profile to Opportunities. How to create a good LinkedIn Profile; How to look for Job Opportunities & Internships on the Platform
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Unit-3 |
Teaching Hours:4 |
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HOW TO LEVERAGE LINKEDIN
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Level of Knowledge: Conceptual and application
How to leverage LinkedIn-Profile to Opportunities. How to create a good LinkedIn Profile; How to look for Job Opportunities & Internships on the Platform
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Unit-3 |
Teaching Hours:4 |
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HOW TO LEVERAGE LINKEDIN
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Level of Knowledge: Conceptual and application
How to leverage LinkedIn-Profile to Opportunities. How to create a good LinkedIn Profile; How to look for Job Opportunities & Internships on the Platform
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Unit-4 |
Teaching Hours:4 |
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BUSINESS DECISION-MAKING
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Level of Knowledge: Conceptual and Application
Essence of business decision-making process, cost benefit analysis, introduction to system thinking and mapping the system level impact.
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Unit-4 |
Teaching Hours:4 |
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BUSINESS DECISION-MAKING
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Level of Knowledge: Conceptual and Application
Essence of business decision-making process, cost benefit analysis, introduction to system thinking and mapping the system level impact.
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Unit-4 |
Teaching Hours:4 |
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BUSINESS DECISION-MAKING
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Level of Knowledge: Conceptual and Application
Essence of business decision-making process, cost benefit analysis, introduction to system thinking and mapping the system level impact.
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Unit-5 |
Teaching Hours:4 |
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BUSINESS RISK-MITIGATION
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Level of Knowledge: Conceptual and Application
Business risk, mapping to uncertainty, risk mitigation tools and frame works - such as FMEA, trends of business risks, risk management
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Unit-5 |
Teaching Hours:4 |
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BUSINESS RISK-MITIGATION
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Level of Knowledge: Conceptual and Application
Business risk, mapping to uncertainty, risk mitigation tools and frame works - such as FMEA, trends of business risks, risk management
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Unit-5 |
Teaching Hours:4 |
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BUSINESS RISK-MITIGATION
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Level of Knowledge: Conceptual and Application
Business risk, mapping to uncertainty, risk mitigation tools and frame works - such as FMEA, trends of business risks, risk management
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Unit-6 |
Teaching Hours:4 |
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DESIGN THINKING AND BUSINESS DECISION
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Level of Knowledge: Conceptual
Introduction to design-thinking, application of design thinking in problem identification, customer journey map, offerings
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Unit-6 |
Teaching Hours:4 |
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DESIGN THINKING AND BUSINESS DECISION
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Level of Knowledge: Conceptual
Introduction to design-thinking, application of design thinking in problem identification, customer journey map, offerings
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Unit-6 |
Teaching Hours:4 |
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DESIGN THINKING AND BUSINESS DECISION
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Level of Knowledge: Conceptual
Introduction to design-thinking, application of design thinking in problem identification, customer journey map, offerings
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Unit-7 |
Teaching Hours:4 |
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UNDERSTANDING THE BUSINESS TRENDS
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Level of Knowledge: Conceptual and Application
Understanding the Business trends, linking the past and forecasting the future of business and technology, technology enabled platform for future business such as AI, block-chain, big data etc.,
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Unit-7 |
Teaching Hours:4 |
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UNDERSTANDING THE BUSINESS TRENDS
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Level of Knowledge: Conceptual and Application
Understanding the Business trends, linking the past and forecasting the future of business and technology, technology enabled platform for future business such as AI, block-chain, big data etc.,
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Unit-7 |
Teaching Hours:4 |
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UNDERSTANDING THE BUSINESS TRENDS
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Level of Knowledge: Conceptual and Application
Understanding the Business trends, linking the past and forecasting the future of business and technology, technology enabled platform for future business such as AI, block-chain, big data etc.,
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Text Books And Reference Books: http://www.sixsigmacertificationcourse.com/risk-mitigation-fmea-sixsigma/ https://www.interaction-design.org/ https://corporatefinanceinstitute.com/ | |||||||||||||||||
Essential Reading / Recommended Reading Essential Reading / Recommended Reading: www.firedotfly.com www.rgafacilities.com
www.reapbenefit.com | |||||||||||||||||
Evaluation Pattern Overall Assessment Description
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BBA511F - TIME SERIES ANALYSIS (2022 Batch) | |||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:100 |
Credits:2 |
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Course Objectives/Course Description |
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This course is to provide a comprehensive and systematic account of financial econometric models and their applications to modeling and financial time series data including the return forecasting, volatility. While econometric theory is briefly touched on, most of the emphasis is on applied time series modeling and forecasting. Students at the end of the course will have a working knowledge of financial time series data and gain expertise in the software to conduct the analyses.
Course objectives: ● To develop simple and multiple regression models and validate the efficiency of the estimated regression models. ● To forecast financial data using econometric techniques (ARIMA) and measure their effectiveness
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Learning Outcome |
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CO1: Develop simple and multiple regression models and validate the efficiency of the estimated regression models. CO2: Forecast financial data using econometric techniques (ARIMA) and measure their effectiveness CO3: Estimate volatility of Financial time series variables |
Unit-1 |
Teaching Hours:4 |
INTRODUCTION
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Nature and Scope of Econometrics - Introduction to what is econometrics and steps taken by an econometrician in carrying out an empirical study. Different data types – cross section, time series and panel data and problems associated with them.
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Unit-1 |
Teaching Hours:4 |
INTRODUCTION
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Nature and Scope of Econometrics - Introduction to what is econometrics and steps taken by an econometrician in carrying out an empirical study. Different data types – cross section, time series and panel data and problems associated with them.
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Unit-1 |
Teaching Hours:4 |
INTRODUCTION
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Nature and Scope of Econometrics - Introduction to what is econometrics and steps taken by an econometrician in carrying out an empirical study. Different data types – cross section, time series and panel data and problems associated with them.
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Unit-2 |
Teaching Hours:8 |
LINEAR REGRESSION ANALYSIS AND DIAGNOSTICS STATISTICS
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Estimation of model by method of ordinary least squares; properties of estimators; goodness of fit; Multiple Linear Regression Model: Estimation of parameters; properties of OLS estimators; goodness of fit - R2 and adjusted R2; Violations of CLRM Assumptions: Consequences, Detection and Remedies - Multicollinearity; heteroscedasticity | |
Unit-2 |
Teaching Hours:8 |
LINEAR REGRESSION ANALYSIS AND DIAGNOSTICS STATISTICS
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Estimation of model by method of ordinary least squares; properties of estimators; goodness of fit; Multiple Linear Regression Model: Estimation of parameters; properties of OLS estimators; goodness of fit - R2 and adjusted R2; Violations of CLRM Assumptions: Consequences, Detection and Remedies - Multicollinearity; heteroscedasticity | |
Unit-2 |
Teaching Hours:8 |
LINEAR REGRESSION ANALYSIS AND DIAGNOSTICS STATISTICS
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Estimation of model by method of ordinary least squares; properties of estimators; goodness of fit; Multiple Linear Regression Model: Estimation of parameters; properties of OLS estimators; goodness of fit - R2 and adjusted R2; Violations of CLRM Assumptions: Consequences, Detection and Remedies - Multicollinearity; heteroscedasticity | |
Unit-3 |
Teaching Hours:8 |
UNIVARIATE TIME SERIES MODEL : ARIMA
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Univariate Autoregressive Models - Univariate Moving Average Models - Autoregressive-Moving Average Models. Forecasting Univariate financial Time Series Models- ARIMA Model- Box-Jenkins approach - Forecasting Evaluation Statistics | |
Unit-3 |
Teaching Hours:8 |
UNIVARIATE TIME SERIES MODEL : ARIMA
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Univariate Autoregressive Models - Univariate Moving Average Models - Autoregressive-Moving Average Models. Forecasting Univariate financial Time Series Models- ARIMA Model- Box-Jenkins approach - Forecasting Evaluation Statistics | |
Unit-3 |
Teaching Hours:8 |
UNIVARIATE TIME SERIES MODEL : ARIMA
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Univariate Autoregressive Models - Univariate Moving Average Models - Autoregressive-Moving Average Models. Forecasting Univariate financial Time Series Models- ARIMA Model- Box-Jenkins approach - Forecasting Evaluation Statistics | |
Unit-4 |
Teaching Hours:10 |
CONDITIONAL VARIANCE MODELS
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Volatility Clustering- Meaning and measurement - Leverage Effects- Econometric models of volatility - Auto Regressive Conditional Heteroscedasticity (ARCH) Model- Generalized Auto Regressive Conditional Heteroscedasticity (GARCH) Model - Extensions to GARCH-Exponential GARCH and Threshold GARCH models. | |
Unit-4 |
Teaching Hours:10 |
CONDITIONAL VARIANCE MODELS
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Volatility Clustering- Meaning and measurement - Leverage Effects- Econometric models of volatility - Auto Regressive Conditional Heteroscedasticity (ARCH) Model- Generalized Auto Regressive Conditional Heteroscedasticity (GARCH) Model - Extensions to GARCH-Exponential GARCH and Threshold GARCH models. | |
Unit-4 |
Teaching Hours:10 |
CONDITIONAL VARIANCE MODELS
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Volatility Clustering- Meaning and measurement - Leverage Effects- Econometric models of volatility - Auto Regressive Conditional Heteroscedasticity (ARCH) Model- Generalized Auto Regressive Conditional Heteroscedasticity (GARCH) Model - Extensions to GARCH-Exponential GARCH and Threshold GARCH models. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern CIA I: 30 marks (100% weightage) CIAII : 30 marks (100% weightage) CIA III : 30 marks (100% weightage) Attendance and class participation: 10 marks (100% weightage) | |
BBA511H - TALENT ACQUISITION SKILLS-I (2022 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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Course Description: HR managers are the key to the success of talent acquisition and management for the organization. They are responsible for providing the organization with the proper key performance indicators to show that the organization is in alignment with its mission, values and goals. HR is also responsible for ensuring that supervisors and managers as well as rank and file employees understand the corporate policies and procedures. They have the responsibility to ensure that these processes are applied consistently and correctly. HR has the responsibility to learn the language of business so that they can communicate with the management of the organization in their space rather than that of HR and emerge as a true business partner.
Course Objectives:
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Learning Outcome |
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CO1: Analyze the various aspects of talent management in organizations. CO2: Compare and contrast different practices adopted by the organization to address the HR issues. CO3: Explain the content on different aspects of talent acquisition and management practices. CO4: Develop novel approaches and methodologies in talent acquisition |
Unit-1 |
Teaching Hours:6 |
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Recruitment Ad Design
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Level of Knowledge: Conceptual
Matching brand promise and employer branding, designing appropriate ads with respect to size, content, branding, placement.
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Unit-1 |
Teaching Hours:6 |
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Recruitment Ad Design
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Level of Knowledge: Conceptual
Matching brand promise and employer branding, designing appropriate ads with respect to size, content, branding, placement.
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Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Recruitment Ad Design
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Matching brand promise and employer branding, designing appropriate ads with respect to size, content, branding, placement.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Recruitment Ad Design
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Matching brand promise and employer branding, designing appropriate ads with respect to size, content, branding, placement.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Evaluating Resumes
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Selection of keywords based on JD and JS, Filtering, looking for gaps in CVs, comparison of Cvs, shortlisting of CVs
| |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Evaluating Resumes
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Selection of keywords based on JD and JS, Filtering, looking for gaps in CVs, comparison of Cvs, shortlisting of CVs
| |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Evaluating Resumes
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Selection of keywords based on JD and JS, Filtering, looking for gaps in CVs, comparison of Cvs, shortlisting of CVs
| |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Evaluating Resumes
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Selection of keywords based on JD and JS, Filtering, looking for gaps in CVs, comparison of Cvs, shortlisting of CVs
| |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Preliminary Interview
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Designing preliminary interview questions based on the CV given, conducting telephonic preliminary interviews, and evaluation of the candidate based on preliminary interview.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Preliminary Interview
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Designing preliminary interview questions based on the CV given, conducting telephonic preliminary interviews, and evaluation of the candidate based on preliminary interview.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Preliminary Interview
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Designing preliminary interview questions based on the CV given, conducting telephonic preliminary interviews, and evaluation of the candidate based on preliminary interview.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Preliminary Interview
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Designing preliminary interview questions based on the CV given, conducting telephonic preliminary interviews, and evaluation of the candidate based on preliminary interview.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Selection Testing
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Designing various types of selection tests based on the job requirements provided.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Selection Testing
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Designing various types of selection tests based on the job requirements provided.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Selection Testing
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Designing various types of selection tests based on the job requirements provided.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Selection Testing
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Designing various types of selection tests based on the job requirements provided.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:4 |
||||||||||||||||||||||||||||||||||||||||||
Evaluation Forms
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual Design candidate evaluation forms for various positions in various organizations. | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:4 |
||||||||||||||||||||||||||||||||||||||||||
Evaluation Forms
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual Design candidate evaluation forms for various positions in various organizations. | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:4 |
||||||||||||||||||||||||||||||||||||||||||
Evaluation Forms
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual Design candidate evaluation forms for various positions in various organizations. | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:4 |
||||||||||||||||||||||||||||||||||||||||||
Evaluation Forms
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual Design candidate evaluation forms for various positions in various organizations. | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:2 |
||||||||||||||||||||||||||||||||||||||||||
Interviewing Skills
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Examine various interviewing techniques, designing a structured interview schedule for various positions, interviewing through Skype.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:2 |
||||||||||||||||||||||||||||||||||||||||||
Interviewing Skills
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Examine various interviewing techniques, designing a structured interview schedule for various positions, interviewing through Skype.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:2 |
||||||||||||||||||||||||||||||||||||||||||
Interviewing Skills
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Examine various interviewing techniques, designing a structured interview schedule for various positions, interviewing through Skype.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:2 |
||||||||||||||||||||||||||||||||||||||||||
Interviewing Skills
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Examine various interviewing techniques, designing a structured interview schedule for various positions, interviewing through Skype.
| |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Nil | |||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
| |||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||||||||
BBA511M - MARKET FORECASTING AND CONSUMER ANALYSIS (2022 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
||||||||||||||||||||||||||||||||||||||||||
Max Marks:100 |
Credits:1 |
||||||||||||||||||||||||||||||||||||||||||
Course Objectives/Course Description |
|||||||||||||||||||||||||||||||||||||||||||
Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. Students are required to know the essential principles and practices of marketing in the digital economy. Course Objectives: ● To discuss how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
|
|||||||||||||||||||||||||||||||||||||||||||
Learning Outcome |
|||||||||||||||||||||||||||||||||||||||||||
CO1: Students are able to discuss how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. CO2: Students are able to estimate related technologies exert a profound influence on how business and social institutions evolve, how they are challenged and sometimes, even displaced |
Unit-1 |
Teaching Hours:6 |
BEHAVIORAL FOUNDATIONS
|
|
Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You), privacy concerns, Fake News detection. | |
Unit-1 |
Teaching Hours:6 |
BEHAVIORAL FOUNDATIONS
|
|
Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You), privacy concerns, Fake News detection. | |
Unit-1 |
Teaching Hours:6 |
BEHAVIORAL FOUNDATIONS
|
|
Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You), privacy concerns, Fake News detection. | |
Unit-1 |
Teaching Hours:6 |
BEHAVIORAL FOUNDATIONS
|
|
Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You), privacy concerns, Fake News detection. | |
Unit-2 |
Teaching Hours:6 |
NEW FORMS OF INTERACTION
|
|
Frictions and Commerce, Variety and the Digital Economy, Online-Offline Interaction and the Omni Channel World, Reputation and Reviews, Networks | |
Unit-2 |
Teaching Hours:6 |
NEW FORMS OF INTERACTION
|
|
Frictions and Commerce, Variety and the Digital Economy, Online-Offline Interaction and the Omni Channel World, Reputation and Reviews, Networks | |
Unit-2 |
Teaching Hours:6 |
NEW FORMS OF INTERACTION
|
|
Frictions and Commerce, Variety and the Digital Economy, Online-Offline Interaction and the Omni Channel World, Reputation and Reviews, Networks | |
Unit-2 |
Teaching Hours:6 |
NEW FORMS OF INTERACTION
|
|
Frictions and Commerce, Variety and the Digital Economy, Online-Offline Interaction and the Omni Channel World, Reputation and Reviews, Networks | |
Unit-3 |
Teaching Hours:6 |
MEDIA SELECTION METHOD
|
|
Social media selection techniques, copyright issues in online marketing. | |
Unit-3 |
Teaching Hours:6 |
MEDIA SELECTION METHOD
|
|
Social media selection techniques, copyright issues in online marketing. | |
Unit-3 |
Teaching Hours:6 |
MEDIA SELECTION METHOD
|
|
Social media selection techniques, copyright issues in online marketing. | |
Unit-3 |
Teaching Hours:6 |
MEDIA SELECTION METHOD
|
|
Social media selection techniques, copyright issues in online marketing. | |
Unit-4 |
Teaching Hours:6 |
SOCIAL MEDIA MARKETING STRATEGIES
|
|
Content marketing, social media content development, Memes marketing, troll marketing, product placement in social media content | |
Unit-4 |
Teaching Hours:6 |
SOCIAL MEDIA MARKETING STRATEGIES
|
|
Content marketing, social media content development, Memes marketing, troll marketing, product placement in social media content | |
Unit-4 |
Teaching Hours:6 |
SOCIAL MEDIA MARKETING STRATEGIES
|
|
Content marketing, social media content development, Memes marketing, troll marketing, product placement in social media content | |
Unit-4 |
Teaching Hours:6 |
SOCIAL MEDIA MARKETING STRATEGIES
|
|
Content marketing, social media content development, Memes marketing, troll marketing, product placement in social media content | |
Unit-5 |
Teaching Hours:4 |
NEW MEDIA PLATFORMS
|
|
Networks Effects, Social Advertising and Social Targeting | |
Unit-5 |
Teaching Hours:4 |
NEW MEDIA PLATFORMS
|
|
Networks Effects, Social Advertising and Social Targeting | |
Unit-5 |
Teaching Hours:4 |
NEW MEDIA PLATFORMS
|
|
Networks Effects, Social Advertising and Social Targeting | |
Unit-5 |
Teaching Hours:4 |
NEW MEDIA PLATFORMS
|
|
Networks Effects, Social Advertising and Social Targeting | |
Unit-6 |
Teaching Hours:2 |
VIRAL MARKETING
|
|
Viral Product Features and Viral Content, Organic Celebrity, Persuasion, and Sentiment, Online Community and Models of Influence | |
Unit-6 |
Teaching Hours:2 |
VIRAL MARKETING
|
|
Viral Product Features and Viral Content, Organic Celebrity, Persuasion, and Sentiment, Online Community and Models of Influence | |
Unit-6 |
Teaching Hours:2 |
VIRAL MARKETING
|
|
Viral Product Features and Viral Content, Organic Celebrity, Persuasion, and Sentiment, Online Community and Models of Influence | |
Unit-6 |
Teaching Hours:2 |
VIRAL MARKETING
|
|
Viral Product Features and Viral Content, Organic Celebrity, Persuasion, and Sentiment, Online Community and Models of Influence | |
Essential Reading / Recommended Reading https://www.cyberclick.es/numericalblogen/what-is-viral-marketing-advantages-and-examples | |
Evaluation Pattern CIA1- 30 marks CIA2- 15 marks CIA3- 15 marks CIA4- 30 marks Class Participation and Attendance-20
| |
BBA531 - STRATEGIC MANAGEMENT (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Course Description: An Organization consists of different departments and processes. Managers at all level must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspective. The subject provides an insight on the strategy adopted by the companies in response to environmental change. The course provides a comprehensive and integrated presentation of current strategic management thinking in a clear and succinct format.
Course Objective: · To learn the fundamentals of strategic management using the case method. · To understand the fundamental principles & interrelationships among business functions such as: R & D, Production, Marketing, Customer Service, finance, human resources and Information Technology · To understand the interrelationships of business to individuals, other organizations, government and society. |
|
Learning Outcome |
|
CLO1: Explain the strategy adopted by the companies in response to environmental changes. CLO2: Illustrate the manner in which strategic and competitive advantage is developed. CLO3: Explain various methods and techniques for internal analysis. CLO4: Determine how positioning of the firm in the industry help to determine the competitive advantage. CLO5: Outline the tools and technique for strategic analysis to understand different business strategies. |
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic Planning and Strategic Management
|
|||||||||||||||||||||||||||||||||||||||||||
Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:11 |
||||||||||||||||||||||||||||||||||||||||||
Environmental and Industry Analysis
|
|||||||||||||||||||||||||||||||||||||||||||
The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Formulation and Choice
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Corporate Restructuring
|
|||||||||||||||||||||||||||||||||||||||||||
The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Strategy Implementation and Functional Strategies
|
|||||||||||||||||||||||||||||||||||||||||||
Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies: Operational strategy, financial strategy, marketing strategy and Human resource strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||||||||
Behavioral Implementation
|
|||||||||||||||||||||||||||||||||||||||||||
Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
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Strategic evaluation and control
|
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Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
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Strategic evaluation and control
|
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Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
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Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Strategic evaluation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
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Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
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Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
|||||||||||||||||||||||||||||||||||||||||||
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
|||||||||||||||||||||||||||||||||||||||||||
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
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Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
|||||||||||||||||||||||||||||||||||||||||||
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
|||||||||||||||||||||||||||||||||||||||||||
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
|||||||||||||||||||||||||||||||||||||||||||
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
|||||||||||||||||||||||||||||||||||||||||||
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
|||||||||||||||||||||||||||||||||||||||||||
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
|||||||||||||||||||||||||||||||||||||||||||
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
|||||||||||||||||||||||||||||||||||||||||||
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Strategy and technology management
|
|||||||||||||||||||||||||||||||||||||||||||
Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit | |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Rao, V.S.P., & Krishna, V.H., (2013).Strategic Management: Text and Cases. New Delhi: Excel Books. | |||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1. Amason, A.C. (2011). Strategic Management :From theory to Practice(1st ed.). New York: Routledge. 2. Barney, J.B. &Hesterly, W.S.(2011).Strategic Management & Competitive Advantage: Concepts & Cases(4th ed.). Prentice Hall. 3. Dess, G., Eisner, A., Lumpkin, G.T., &Namara, G.M. (2011).Strategic Management: creating competitive advantages (6thed.).McGraw Hill Education. 4. Hill, C.W.L., & Jones, G.R. (2012). Strategic Management-An Integrated Approach (10thed.).South Western: Cengage Learning. | |||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||||||||
BBA532 - TAXATION LAWS (2022 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
||||||||||||||||||||||||||||||||||||||||||
Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: India has a well-developed tax structure with a three-tier federal structure,comprising the Union Government, the State Governments and the Urban/Rural Local Bodies. The power to levy taxes and duties is distributed among the three tiers of Governments, in accordance with the provisions of the Indian Constitution. The study of tax laws is of a great importance for Management students as it exposes students to the tax environment in India. This course is introduced as part of the BBA program to give an overall idea about the theoretical and practical aspects of direct and indirect taxes in India. The content of the course is arranged in such a manner that it gives an outline of the Income tax law and GST Law in an analytical and simple manner. Course Objectives:
|
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Learning Outcome |
|||||||||||||||||||||||||||||||||||||||||||
CO1: Demonstrate the understanding of basic concepts of Direct Taxation especially Income Tax Law and Practice in India. CO2: Application of the knowledge in computing Taxable Income CO3: Assess various tax planning measures to minimize tax liability CO4: Apply the basic concepts and Practice of Goods and Service Tax in India. CO5: Explain the law and practice of the Customs Act in India. |
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
||||||||||||||||||||||||||||||||||||||||||
Introduction to Taxation
|
|||||||||||||||||||||||||||||||||||||||||||
Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax. Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study) | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Salary
|
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Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary. | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
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Income from House Property
|
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Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
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Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||||||||
Income from House Property
|
|||||||||||||||||||||||||||||||||||||||||||
Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||||||||
Profits and Gains of Business and Profession
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of Business and Profession, Incomes Chargeable under this head Computation of Taxable Income from business (Sole proprietorship firms) and profession. | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Capital Gains
|
|||||||||||||||||||||||||||||||||||||||||||
Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Income from Other Sources, deductions and Gross Total Income
|
|||||||||||||||||||||||||||||||||||||||||||
Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
|||||||||||||||||||||||||||||||||||||||||||
Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
|||||||||||||||||||||||||||||||||||||||||||
Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
|||||||||||||||||||||||||||||||||||||||||||
Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
|||||||||||||||||||||||||||||||||||||||||||
Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
|||||||||||||||||||||||||||||||||||||||||||
Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
|||||||||||||||||||||||||||||||||||||||||||
Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
|||||||||||||||||||||||||||||||||||||||||||
Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
|||||||||||||||||||||||||||||||||||||||||||
Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
|||||||||||||||||||||||||||||||||||||||||||
Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
|||||||||||||||||||||||||||||||||||||||||||
Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
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Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
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Goods and Services Tax (GST)
|
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Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||||||||
Goods and Services Tax (GST)
|
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Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems) | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||||||||
Customs Duty
|
|||||||||||||||||||||||||||||||||||||||||||
Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier. | |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
1. Gaur, V.P. & Narang, B.K. (2024), Income Tax Law and practice. Kalyani Publishers, New Delhi. | |||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading BOOKS FOR REFERENCE:
| |||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||||||||
BBA541E - MANAGEMENT OF BUSINESS SUSTAINABILITY (2022 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
||||||||||||||||||||||||||||||||||||||||||
Max Marks:100 |
Credits:4 |
||||||||||||||||||||||||||||||||||||||||||
Course Objectives/Course Description |
|||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||
Learning Outcome |
|||||||||||||||||||||||||||||||||||||||||||
CO1: Outline the broader perspective of Business Sustainability issues and their impact on the future of business.
CO2: Identify the role of businesses in sustainable economic development CO3: Examine the sustainable business standards-in Indian and Global context CO4: Interpret the Sustainability related management standards for businesses CO5: Develop an ability to plan and create a Business Sustainability Report |
Unit-1 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
UNIT I Introduction to Sustainability &Sustainable Business Environment. 12 Hrs
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Concept of Sustainability, Evolution, Approaches, and Principles of Sustainability: Social, Environmental, Economic and Financial Sustainability. Concept of Environment, Business and Society and Environmental sustainability. The Triple Bottom Line Approach to Business. | |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
UNIT I Introduction to Sustainability &Sustainable Business Environment. 12 Hrs
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Concept of Sustainability, Evolution, Approaches, and Principles of Sustainability: Social, Environmental, Economic and Financial Sustainability. Concept of Environment, Business and Society and Environmental sustainability. The Triple Bottom Line Approach to Business. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
UNIT II Monitoring and Measuring Sustainability Performance
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Establishing a sustainability management framework based of policy, system and procedures. Measuring, monitoring and improving sustainability performance. Establishing sustainability indicators, developing goals and improvement program. Case study approach | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
UNIT II Monitoring and Measuring Sustainability Performance
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Establishing a sustainability management framework based of policy, system and procedures. Measuring, monitoring and improving sustainability performance. Establishing sustainability indicators, developing goals and improvement program. Case study approach | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
UNIT III Sustainability related management standards and Indices
|
|||||||||||||||||||||||||||||
GRI Framework: disclosure requirements, Performance Indicators [Economic, Environmental, Labor Practices, Human Rights, Society, Product Responsibility] UN Global compact; OECD guidelines for Multinational Enterprises; OECD principles of Corporate Governance, ISO9001 Quality Management Standard; ISO 14001 Environmental Management System Standard; ISO 26000Social responsibility Guidance Standard. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
UNIT III Sustainability related management standards and Indices
|
|||||||||||||||||||||||||||||
GRI Framework: disclosure requirements, Performance Indicators [Economic, Environmental, Labor Practices, Human Rights, Society, Product Responsibility] UN Global compact; OECD guidelines for Multinational Enterprises; OECD principles of Corporate Governance, ISO9001 Quality Management Standard; ISO 14001 Environmental Management System Standard; ISO 26000Social responsibility Guidance Standard. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||
UNIT IV Corporate Social Responsibility & Business Sustainability
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual Linkage of Business and CSR, Legal and Economic Perspectives, Theories of CSR.
CSR Planning and Implementation: Need Mapping, prioritization, Roll-out, evaluating and scaling up CSR to maximize shared value. Cases: NTPC, ONGC, Tata Group and more. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||
UNIT IV Corporate Social Responsibility & Business Sustainability
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual Linkage of Business and CSR, Legal and Economic Perspectives, Theories of CSR.
CSR Planning and Implementation: Need Mapping, prioritization, Roll-out, evaluating and scaling up CSR to maximize shared value. Cases: NTPC, ONGC, Tata Group and more. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:14 |
||||||||||||||||||||||||||||
UNIT V Planning a Sustainability Report& Sustainability Reporting
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Introduction to Sustainability Reporting: The Analysis and Research; Prerequisites of a sustainability Report, structure of a sustainability Report. Role of Regulators, Institutional Framework, stakeholder Engagement , Future of Sustainability Reporting, National Voluntary Guidelines, SEBI Guidelines, TERI-BCSD guidelines Sustainability Reporting at PSUs ( Case Studies and Experience Sharing) Sustainability Reporting Practices by Corporate Sector (Experience sharing will be done by executives from companies from different sectors ) .Role and need of financial and non-financial disclosures and reporting. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:14 |
||||||||||||||||||||||||||||
UNIT V Planning a Sustainability Report& Sustainability Reporting
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Introduction to Sustainability Reporting: The Analysis and Research; Prerequisites of a sustainability Report, structure of a sustainability Report. Role of Regulators, Institutional Framework, stakeholder Engagement , Future of Sustainability Reporting, National Voluntary Guidelines, SEBI Guidelines, TERI-BCSD guidelines Sustainability Reporting at PSUs ( Case Studies and Experience Sharing) Sustainability Reporting Practices by Corporate Sector (Experience sharing will be done by executives from companies from different sectors ) .Role and need of financial and non-financial disclosures and reporting. | |||||||||||||||||||||||||||||
Text Books And Reference Books:
| |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
| |||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||
BBA541F - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
||||||||||||||||||||||||||||
Max Marks:100 |
Credits:4 |
||||||||||||||||||||||||||||
Course Objectives/Course Description |
|||||||||||||||||||||||||||||
Course Description: This course provides a comprehensive coverage of theory, tools and techniques relating to investments, focusing mainly on stock(capital) market instruments. It also explains provides an insight to the regulatory framework, theoretical expositions and practical applications of investment of portfolio management. tools and techniques Course Learning Objectives: This course aims:
|
|||||||||||||||||||||||||||||
Learning Outcome |
|||||||||||||||||||||||||||||
CO1: To classify investment options for different classes of investors CO2: To examine the fundamental and technical analysis results for buy/sell/hold decisions CO3: To evaluate a given stock or bond based on its valuation CO4: To appraise the effectiveness of derivatives as hedging tool for investors CO5: To construct and revise portfolios based on risk return analysis |
Unit-1 |
Teaching Hours:7 |
||||||||||||||||||||||||||||
Introduction to Investments
|
|||||||||||||||||||||||||||||
Financial Meaning of investment - significance of savings and investment - understanding of security, portfolio, speculation, gambling, and arbitrage mechanisms - Risk- systematic risk and unsystematic risk-Interest rate risk, inflation risk etc.-financial and business risk Legal framework of securities market, Comparison between investment and speculation and its significance in Indian financial system, Profile of Indian investors and factors influencing investment decisions. Financial positions, tax positions, risk perception and attitude - Risk-Return relationship. | |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:7 |
||||||||||||||||||||||||||||
Introduction to Investments
|
|||||||||||||||||||||||||||||
Financial Meaning of investment - significance of savings and investment - understanding of security, portfolio, speculation, gambling, and arbitrage mechanisms - Risk- systematic risk and unsystematic risk-Interest rate risk, inflation risk etc.-financial and business risk Legal framework of securities market, Comparison between investment and speculation and its significance in Indian financial system, Profile of Indian investors and factors influencing investment decisions. Financial positions, tax positions, risk perception and attitude - Risk-Return relationship. | |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:7 |
||||||||||||||||||||||||||||
Introduction to Investments
|
|||||||||||||||||||||||||||||
Financial Meaning of investment - significance of savings and investment - understanding of security, portfolio, speculation, gambling, and arbitrage mechanisms - Risk- systematic risk and unsystematic risk-Interest rate risk, inflation risk etc.-financial and business risk Legal framework of securities market, Comparison between investment and speculation and its significance in Indian financial system, Profile of Indian investors and factors influencing investment decisions. Financial positions, tax positions, risk perception and attitude - Risk-Return relationship. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:7 |
||||||||||||||||||||||||||||
Security analysis: Fundamental
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/Analytical
Fundamental analysis – company, industry and economy analysis - Tools for economic analysis- analysis of GDP-Monetary policy, Inflation Interest rates International influences- links between economy and industry sectors-prediction about market behaviour. Compounding Effect, Investible grade attributes, Analysis of annual reports- P&L, Balance sheet, Cash flow. Financial Ratios. Margin of Safety. Single security Analysis: Return and Risk. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:7 |
||||||||||||||||||||||||||||
Security analysis: Fundamental
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/Analytical
Fundamental analysis – company, industry and economy analysis - Tools for economic analysis- analysis of GDP-Monetary policy, Inflation Interest rates International influences- links between economy and industry sectors-prediction about market behaviour. Compounding Effect, Investible grade attributes, Analysis of annual reports- P&L, Balance sheet, Cash flow. Financial Ratios. Margin of Safety. Single security Analysis: Return and Risk. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:7 |
||||||||||||||||||||||||||||
Security analysis: Fundamental
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/Analytical
Fundamental analysis – company, industry and economy analysis - Tools for economic analysis- analysis of GDP-Monetary policy, Inflation Interest rates International influences- links between economy and industry sectors-prediction about market behaviour. Compounding Effect, Investible grade attributes, Analysis of annual reports- P&L, Balance sheet, Cash flow. Financial Ratios. Margin of Safety. Single security Analysis: Return and Risk. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
Security analysis: Technical
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/Analytical Assumptions in technical analysis, Charting techniques and patterns: points and figures chart, bar chart, Japanese Candlesticks , Single candlesticks pattern- Marubozu, Spinning Top, Dojis, Paper Umbrella, Hammer, Hanging Man, Shooting Star. Multiple candlesticks patterns- Engulfing, Piercing, Dark cloud cover, Harami, Gaps, Morning Star, Evening Star, Dow theory and Dow Patterns. contrary opinions theory, Trends, Indicators and trading signals: Support and Resistance, ROC, RSI, Moving average analysis, Simple Moving Average, EMA,MACD. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
Security analysis: Technical
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/Analytical Assumptions in technical analysis, Charting techniques and patterns: points and figures chart, bar chart, Japanese Candlesticks , Single candlesticks pattern- Marubozu, Spinning Top, Dojis, Paper Umbrella, Hammer, Hanging Man, Shooting Star. Multiple candlesticks patterns- Engulfing, Piercing, Dark cloud cover, Harami, Gaps, Morning Star, Evening Star, Dow theory and Dow Patterns. contrary opinions theory, Trends, Indicators and trading signals: Support and Resistance, ROC, RSI, Moving average analysis, Simple Moving Average, EMA,MACD. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
Security analysis: Technical
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/Analytical Assumptions in technical analysis, Charting techniques and patterns: points and figures chart, bar chart, Japanese Candlesticks , Single candlesticks pattern- Marubozu, Spinning Top, Dojis, Paper Umbrella, Hammer, Hanging Man, Shooting Star. Multiple candlesticks patterns- Engulfing, Piercing, Dark cloud cover, Harami, Gaps, Morning Star, Evening Star, Dow theory and Dow Patterns. contrary opinions theory, Trends, Indicators and trading signals: Support and Resistance, ROC, RSI, Moving average analysis, Simple Moving Average, EMA,MACD. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||
Security Pricing and Valuation
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/Analytical Factors influencing valuation - methods of equity valuation - Earning Valuation modal - use of P/E ratio, Dividend modal - Zero and constant growth modals. Intrinsic value method, Calculation of present and forecasted price of the stock. Valuation of fixed income instruments – present and future value - Calculation of simple, holding period and maturity yield, annuities. Calculation of portfolio networth. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||
Security Pricing and Valuation
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/Analytical Factors influencing valuation - methods of equity valuation - Earning Valuation modal - use of P/E ratio, Dividend modal - Zero and constant growth modals. Intrinsic value method, Calculation of present and forecasted price of the stock. Valuation of fixed income instruments – present and future value - Calculation of simple, holding period and maturity yield, annuities. Calculation of portfolio networth. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||
Security Pricing and Valuation
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/Analytical Factors influencing valuation - methods of equity valuation - Earning Valuation modal - use of P/E ratio, Dividend modal - Zero and constant growth modals. Intrinsic value method, Calculation of present and forecasted price of the stock. Valuation of fixed income instruments – present and future value - Calculation of simple, holding period and maturity yield, annuities. Calculation of portfolio networth. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:6 |
||||||||||||||||||||||||||||
Future and Option
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/ Analytical
Introduction to derivatives – Features – Types – Commodity derivatives and Financial derivatives – Kinds of commodity derivatives – Commodity derivative market in India - Kinds of financial derivatives – financial derivative market in India. Futures – meaning, index futures, valuation of index future. Arbitrage, hedging, advantages of index futures. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:6 |
||||||||||||||||||||||||||||
Future and Option
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/ Analytical
Introduction to derivatives – Features – Types – Commodity derivatives and Financial derivatives – Kinds of commodity derivatives – Commodity derivative market in India - Kinds of financial derivatives – financial derivative market in India. Futures – meaning, index futures, valuation of index future. Arbitrage, hedging, advantages of index futures. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:6 |
||||||||||||||||||||||||||||
Future and Option
|
|||||||||||||||||||||||||||||
Level of Knowledge: Conceptual/ Analytical
Introduction to derivatives – Features – Types – Commodity derivatives and Financial derivatives – Kinds of commodity derivatives – Commodity derivative market in India - Kinds of financial derivatives – financial derivative market in India. Futures – meaning, index futures, valuation of index future. Arbitrage, hedging, advantages of index futures. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
Portfolio Theory, Models and Analysis
|
|||||||||||||||||||||||||||||
Meaning, return on portfolio, risk on portfolio, portfolio managers, SEBI guidelines for portfolio managers, portfolio management services. Efficient Market Hypothesis,Portfolio theory - contribution of William Sharpe and Harry Markowitz,- Single index model, capital asset pricing modal and arbitrage pricing theory. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
Portfolio Theory, Models and Analysis
|
|||||||||||||||||||||||||||||
Meaning, return on portfolio, risk on portfolio, portfolio managers, SEBI guidelines for portfolio managers, portfolio management services. Efficient Market Hypothesis,Portfolio theory - contribution of William Sharpe and Harry Markowitz,- Single index model, capital asset pricing modal and arbitrage pricing theory. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:12 |
||||||||||||||||||||||||||||
Portfolio Theory, Models and Analysis
|
|||||||||||||||||||||||||||||
Meaning, return on portfolio, risk on portfolio, portfolio managers, SEBI guidelines for portfolio managers, portfolio management services. Efficient Market Hypothesis,Portfolio theory - contribution of William Sharpe and Harry Markowitz,- Single index model, capital asset pricing modal and arbitrage pricing theory. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||
Portfolio Evaluation
|
|||||||||||||||||||||||||||||
Portfolio evaluation: Sharpe ratio, Treynor ratio, Jensen ratio. International Portfolio Investment and management – Risk and return in international diversification. Trends in portfolio management, strategies: active and passive strategies, fees. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||
Portfolio Evaluation
|
|||||||||||||||||||||||||||||
Portfolio evaluation: Sharpe ratio, Treynor ratio, Jensen ratio. International Portfolio Investment and management – Risk and return in international diversification. Trends in portfolio management, strategies: active and passive strategies, fees. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||
Portfolio Evaluation
|
|||||||||||||||||||||||||||||
Portfolio evaluation: Sharpe ratio, Treynor ratio, Jensen ratio. International Portfolio Investment and management – Risk and return in international diversification. Trends in portfolio management, strategies: active and passive strategies, fees. | |||||||||||||||||||||||||||||
Text Books And Reference Books: Chandra P.(2017) Investment Analysis and Portfolio Management Mcgraw Hill India | |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1.Kevin S. (2015) Security Analysis and Portfolio Management PHI learning Pvt Ltd 2.Madhumati, R.M. (2008). Investment Analysis and Portfolio Management. New Delhi: Pearson Education 3.Fischer D.E. (2009). Security Analysis and Portfolio Management. Pearson EducationBhalla, V.K. (2008). Investment Management. New Delhi: S. Chand. 4.Avadhani, V.A. (2008). Security Analysis and Portfolio Management. New Delhi: Himalaya publications
| |||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||
BBA541H - INDUSTRIAL RELATIONS LAW (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
||||||||||||||||||||||||||||
Max Marks:100 |
Credits:4 |
||||||||||||||||||||||||||||
Course Objectives/Course Description |
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Course Description: The course offers an overview of the employment relations involving employees, association of employees, employers and government in the Indian context. The course intends to impart working knowledge of laws governing the employment relationship in India as formulated by the state and central government. It also sheds light on the causes of industrial conflicts, their consequences and machinery to resolve industrial conflicts. Course Objectives: ● To provide an understanding of the scenario of the employment relations in India and the evolution in the role of participants over a while ● To identify the characteristics of the Indian workforce and the role of trade unions. ● To list the various laws related to different categories of employees, trade unions, working conditions, and social and economic security during employment and unemployment. ● To examine the sources of industrial conflict and its implication on the industry and economic growth of the country.
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Learning Outcome |
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CLO1: Assess the factors that shape the environment of industrial relations and the characteristics of the workforce in India. CLO2: Examine the role played by various stakeholders in industrial relations and its implication on social and economic scenarios in India. CLO3: Evaluate the various laws and regulations governing the terms of employment and working conditions in industrial establishments. CLO4: Discuss government machinery to settle industrial disputes. CLO5: Propose measures to promote harmonious employment relations. |
Unit-1 |
Teaching Hours:8 |
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Industrial Relation: Evolution and Growth
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Evolution of Industrial Relations – Definition and Scope of Industrial Relations – Objectives and Essential Features of Industrial Relations – Participants and Dynamics of their Participation in Industrial Relations – Industrial Relation Perspective and Approach; Role of State- The Labour Policy – International Labour Organization - Impact of ILO on Indian Labour Relations -Trends in Industrial Relations Management - Changing Characteristics of Industrial Workforce – Demand for Labour – The Challenges to IR. | |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
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Industrial Relation: Evolution and Growth
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Evolution of Industrial Relations – Definition and Scope of Industrial Relations – Objectives and Essential Features of Industrial Relations – Participants and Dynamics of their Participation in Industrial Relations – Industrial Relation Perspective and Approach; Role of State- The Labour Policy – International Labour Organization - Impact of ILO on Indian Labour Relations -Trends in Industrial Relations Management - Changing Characteristics of Industrial Workforce – Demand for Labour – The Challenges to IR. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Trade Unionism and Trade Unions
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The Concept of Trade Unionism – Politics and Trade Unions – Rights of Trade Unions – Roles, Functions and Objectives of Trade Unions – Classification of Trade Union – Trade Unions in India – Structure of Trade Unions in India – Union Security – Political Affiliation of Trade Unions – Problems of Trade Unions in India – Recognition of Unions – Rights of Recognized Unions – Trade Union Act 1926; Scope and Coverage, Objectives, Provisions.
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Unit-2 |
Teaching Hours:8 |
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Trade Unionism and Trade Unions
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The Concept of Trade Unionism – Politics and Trade Unions – Rights of Trade Unions – Roles, Functions and Objectives of Trade Unions – Classification of Trade Union – Trade Unions in India – Structure of Trade Unions in India – Union Security – Political Affiliation of Trade Unions – Problems of Trade Unions in India – Recognition of Unions – Rights of Recognized Unions – Trade Union Act 1926; Scope and Coverage, Objectives, Provisions.
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Unit-3 |
Teaching Hours:8 |
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Social Security Legislations
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Major legislation with Scope, Applicability, Coverage and Main Provisions of the following acts -Employee State Insurance Act 1948, Maternity Benefit Act 1961, Workmen’s Compensation Act, 1923, Payment of Gratuity Act 1972, Employee Provident Fund and Miscellaneous Provisions Act, 1952. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Social Security Legislations
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Major legislation with Scope, Applicability, Coverage and Main Provisions of the following acts -Employee State Insurance Act 1948, Maternity Benefit Act 1961, Workmen’s Compensation Act, 1923, Payment of Gratuity Act 1972, Employee Provident Fund and Miscellaneous Provisions Act, 1952. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Laws governing working conditions
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The Factories Act 1948 - objectives, scope and coverage, applicability; The Shops and Establishment Act 1953; Objectives, Scope and Coverage, Main Provisions – The Contract Labour Act 1970; Objectives, Scope and Coverage, Definitions- Registration and Licensing- Duties of Controlling Authorities, Duties of Contractors, Duties of Principal Employer – The Engagement of Contract Labour – The Prohibition of Employment of Contract Labour. The Industrial Employment Act 1948; Objectives, Scope and Coverage, Main Provisions. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Laws governing working conditions
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The Factories Act 1948 - objectives, scope and coverage, applicability; The Shops and Establishment Act 1953; Objectives, Scope and Coverage, Main Provisions – The Contract Labour Act 1970; Objectives, Scope and Coverage, Definitions- Registration and Licensing- Duties of Controlling Authorities, Duties of Contractors, Duties of Principal Employer – The Engagement of Contract Labour – The Prohibition of Employment of Contract Labour. The Industrial Employment Act 1948; Objectives, Scope and Coverage, Main Provisions. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Industrial Conflicts
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Industrial Dispute; Concept – Forms of Industrial Action- Types of Disputes- Causes of Industrial Disputes- Causes of Industrial Conflicts. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Industrial Conflicts
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Industrial Dispute; Concept – Forms of Industrial Action- Types of Disputes- Causes of Industrial Disputes- Causes of Industrial Conflicts. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Industrial Dispute Act 1947
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Objectives – Definitions- Different forms of strike and lockout - Prohibitions for Strikes and Lockout – Illegal Strike and Lockouts – Layout, Retrenchment and Closure – Closure of Undertaking – Last IN First OUT – Unfair Labour Practices:
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Unit-6 |
Teaching Hours:8 |
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Industrial Dispute Act 1947
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Objectives – Definitions- Different forms of strike and lockout - Prohibitions for Strikes and Lockout – Illegal Strike and Lockouts – Layout, Retrenchment and Closure – Closure of Undertaking – Last IN First OUT – Unfair Labour Practices:
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Unit-7 |
Teaching Hours:10 |
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Industrial Dispute Settlement and Preventive Machinery
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Conciliation; Conciliation Officer, The Protection of Workmen During Pendency of Conciliation Proceedings – Obligation of Employers – Obligation of Employees – Board of Conciliation – Arbitration; Compulsory and Voluntary – Adjudication; Labour Court, Industrial Tribunals, National Tribunals: Discipline Procedure- Conducting Domestic Enquiry – Grievance Procedure-Collective Bargaining | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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Industrial Dispute Settlement and Preventive Machinery
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Conciliation; Conciliation Officer, The Protection of Workmen During Pendency of Conciliation Proceedings – Obligation of Employers – Obligation of Employees – Board of Conciliation – Arbitration; Compulsory and Voluntary – Adjudication; Labour Court, Industrial Tribunals, National Tribunals: Discipline Procedure- Conducting Domestic Enquiry – Grievance Procedure-Collective Bargaining | |||||||||||||||||||||||||||||
Text Books And Reference Books: P. N Singh, Neeraj Kumar (2011). Employee Relations Management: Pearson Education | |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading ● Venkata Ratnam, C.S. (2010). Industrial Relations (5thedi), Oxford University Press. ● Sinha, P. R., Shekar, S. P., & Sinha, I. B. (2008). Industrial Relations Trade Unions, and Labour Legislation. New Delhi: Pearson Education Inc. ● Janardhan, V. (2016). Industrial relations in India: Towards a new socio-political approach. Hyderabad: Orient BlackSwan. ● Mamoria, C.B., Mamoria, S., & Gankar, S.V. (2010).Dynamics of Industrial Relations (13thedi), Himalaya Publications. ● Srivastava, S.C. (2009).Industrial Relations and Labour Laws (5thedi), Vikas Publishing House Pvt. Ltd.
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Evaluation Pattern
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BBA541M - CONSUMER BEHAVIOR (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: Understanding consumer behavior is one of the fundamental requirements for any marketer. Consumer Behavior and Research is an in-depth exploration of the psychological, social, and cultural factors that influence consumer decision-making processes. This course provides students with a comprehensive understanding of how consumers behave, why they make certain choices, and how businesses can effectively target and engage with their target audience. It also covers the extensive understanding of the concept of consumer research and its application during this changing marketing era. This course equips students with the knowledge and skills to conduct research in consumer behavior, utilizing both qualitative and quantitative research methodologies. Course Objectives: This course intends ● To understand the concept of Consumer Behavior in the field of Marketing ● To apply the concept of consumer behavior in terms of consumer research ● To analyse the consumer decision process for different organizations. ● To evaluate the internal and external factors affecting consumer behavior in detail ● To elaborate on the recent changes in consumer behavior. |
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Learning Outcome |
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CO1: Assess the basics of consumer behavior and identify the relevance of the subject
in the realm of contemporary business and marketing. CO2: Ability to select research process in consumer behaviour, and apply findings to
marketing practice CO3: Analyse the consumer decision making process to improvise the marketer s
understanding about consumers CO4: Assess the individual and external factors affecting consumer behaviour for
better decision in the field of marketing management CO5: Elaborate critically on the changed consumer behavior to match with the
contemporary marketing and business world. |
Unit-1 |
Teaching Hours:8 |
Introduction to Consumer Behavior
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Meaning, Types of consumers, Interdisciplinary nature of CB, Scope and Application of CB, Market segmentation and CB, Use of Information Technology and AI in Consumer Profiling and Engagement. | |
Unit-1 |
Teaching Hours:8 |
Introduction to Consumer Behavior
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Meaning, Types of consumers, Interdisciplinary nature of CB, Scope and Application of CB, Market segmentation and CB, Use of Information Technology and AI in Consumer Profiling and Engagement. | |
Unit-1 |
Teaching Hours:8 |
Introduction to Consumer Behavior
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Meaning, Types of consumers, Interdisciplinary nature of CB, Scope and Application of CB, Market segmentation and CB, Use of Information Technology and AI in Consumer Profiling and Engagement. | |
Unit-2 |
Teaching Hours:12 |
Consumer Decision making Process
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Problem recognition, Pre purchase search, purchasing process, Post purchase behaviour. Levels of Consumer decision making (Consumer Involvement). Model of Consumer Decision making -Black Box Model, Howard - Sheth Model. | |
Unit-2 |
Teaching Hours:12 |
Consumer Decision making Process
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Problem recognition, Pre purchase search, purchasing process, Post purchase behaviour. Levels of Consumer decision making (Consumer Involvement). Model of Consumer Decision making -Black Box Model, Howard - Sheth Model. | |
Unit-2 |
Teaching Hours:12 |
Consumer Decision making Process
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Problem recognition, Pre purchase search, purchasing process, Post purchase behaviour. Levels of Consumer decision making (Consumer Involvement). Model of Consumer Decision making -Black Box Model, Howard - Sheth Model. | |
Unit-3 |
Teaching Hours:10 |
Factors affecting Consumer Behavior
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Individual determinants of Consumer behaviour - Personality, Motivation, Perception, Learning, Attitudes; External Determinants of CB: Family, Age and Gender Functions, FLC stages, Family decision making, Dynamics of husband wife decision making. Role of child in decision making, women’s buying behaviour | |
Unit-3 |
Teaching Hours:10 |
Factors affecting Consumer Behavior
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Individual determinants of Consumer behaviour - Personality, Motivation, Perception, Learning, Attitudes; External Determinants of CB: Family, Age and Gender Functions, FLC stages, Family decision making, Dynamics of husband wife decision making. Role of child in decision making, women’s buying behaviour | |
Unit-3 |
Teaching Hours:10 |
Factors affecting Consumer Behavior
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Individual determinants of Consumer behaviour - Personality, Motivation, Perception, Learning, Attitudes; External Determinants of CB: Family, Age and Gender Functions, FLC stages, Family decision making, Dynamics of husband wife decision making. Role of child in decision making, women’s buying behaviour | |
Unit-4 |
Teaching Hours:10 |
Influence of Social Class and Culture
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Categories, Measurement ofsocial class, Life style profiles, VALS, AIOS, Social class mobility.Characteristics, Measurement of Culture – Content analysis, Consumer Fieldwork. Subculture – religious, regional, racial, age and gender, culture – religious, regional, racial, age and gender | |
Unit-4 |
Teaching Hours:10 |
Influence of Social Class and Culture
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Categories, Measurement ofsocial class, Life style profiles, VALS, AIOS, Social class mobility.Characteristics, Measurement of Culture – Content analysis, Consumer Fieldwork. Subculture – religious, regional, racial, age and gender, culture – religious, regional, racial, age and gender | |
Unit-4 |
Teaching Hours:10 |
Influence of Social Class and Culture
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Categories, Measurement ofsocial class, Life style profiles, VALS, AIOS, Social class mobility.Characteristics, Measurement of Culture – Content analysis, Consumer Fieldwork. Subculture – religious, regional, racial, age and gender, culture – religious, regional, racial, age and gender | |
Unit-5 |
Teaching Hours:5 |
Recent Trends in Consumer Behaviour
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Characteristics of New consumers in new times – Increased transparency, Online buying, Omnipresent marketing communication, Anonymous identity, DIY inclination, inclination for green products, Value based purchase, Customer automated decisions. Challenges of changed consumer behaviour for Marketers. | |
Unit-5 |
Teaching Hours:5 |
Recent Trends in Consumer Behaviour
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Characteristics of New consumers in new times – Increased transparency, Online buying, Omnipresent marketing communication, Anonymous identity, DIY inclination, inclination for green products, Value based purchase, Customer automated decisions. Challenges of changed consumer behaviour for Marketers. | |
Unit-5 |
Teaching Hours:5 |
Recent Trends in Consumer Behaviour
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Characteristics of New consumers in new times – Increased transparency, Online buying, Omnipresent marketing communication, Anonymous identity, DIY inclination, inclination for green products, Value based purchase, Customer automated decisions. Challenges of changed consumer behaviour for Marketers. | |
Unit-6 |
Teaching Hours:10 |
Introduction to Consumer Research
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Marketing Research: Overview of Marketing Research, Marketing Information System, Marketing Research and Consumer Research, New Product Development Research,Pricing Research and Advertising Research. Research Design: Exploratory, Causative, Conclusive and Experimental Designs. Marketing Research Process: Sampling Design and Sample Size Determination. Design Of Questionnaire: Measurement and Scaling Techniques, Multi-Dimensional Scaling, Reliability and Validity Analysis, Cleaning and Transforming Data, Cross Tabulation, t-test and z-test, Chi-square, Regression and Correlation, Application of Factor Analysis. Consumer Research – concept and its importance, Difference between Consumer Research and Marketing Research, Process of Consumer Research, Qualitative and Quantitative consumer research, Methods of Consumer Research, Ethics in consumer research. | |
Unit-6 |
Teaching Hours:10 |
Introduction to Consumer Research
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Marketing Research: Overview of Marketing Research, Marketing Information System, Marketing Research and Consumer Research, New Product Development Research,Pricing Research and Advertising Research. Research Design: Exploratory, Causative, Conclusive and Experimental Designs. Marketing Research Process: Sampling Design and Sample Size Determination. Design Of Questionnaire: Measurement and Scaling Techniques, Multi-Dimensional Scaling, Reliability and Validity Analysis, Cleaning and Transforming Data, Cross Tabulation, t-test and z-test, Chi-square, Regression and Correlation, Application of Factor Analysis. Consumer Research – concept and its importance, Difference between Consumer Research and Marketing Research, Process of Consumer Research, Qualitative and Quantitative consumer research, Methods of Consumer Research, Ethics in consumer research. | |
Unit-6 |
Teaching Hours:10 |
Introduction to Consumer Research
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Marketing Research: Overview of Marketing Research, Marketing Information System, Marketing Research and Consumer Research, New Product Development Research,Pricing Research and Advertising Research. Research Design: Exploratory, Causative, Conclusive and Experimental Designs. Marketing Research Process: Sampling Design and Sample Size Determination. Design Of Questionnaire: Measurement and Scaling Techniques, Multi-Dimensional Scaling, Reliability and Validity Analysis, Cleaning and Transforming Data, Cross Tabulation, t-test and z-test, Chi-square, Regression and Correlation, Application of Factor Analysis. Consumer Research – concept and its importance, Difference between Consumer Research and Marketing Research, Process of Consumer Research, Qualitative and Quantitative consumer research, Methods of Consumer Research, Ethics in consumer research. | |
Unit-7 |
Teaching Hours:5 |
Application of Consumer Research
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Role of Consumer in New Product development Research, Pricing Research and Advertising Research and Rural Marketing research. | |
Unit-7 |
Teaching Hours:5 |
Application of Consumer Research
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Role of Consumer in New Product development Research, Pricing Research and Advertising Research and Rural Marketing research. | |
Unit-7 |
Teaching Hours:5 |
Application of Consumer Research
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Role of Consumer in New Product development Research, Pricing Research and Advertising Research and Rural Marketing research. | |
Text Books And Reference Books: 1. Schiffman, L.G., Kanuk L. L, & Kumar S. R (2010) Consumer Behaviour (10th ed). Prentice Hall. 2. Naresh K. Malhotra, Marketing Research: An Applied Orientation, Pearson Education, Asia. | |
Essential Reading / Recommended Reading 1. Blyth, J. (2008) Consumer Behavior. London: Thomson Learning. 2. Lantos, G.P. (2010). Consumer Behaviour in Action- Real Life Applications for Marketing Managers. New York: M.E Sharpe. 3. Nair S.R (2010). Consumer Behaviour in Indian Perceptive. Mumbai: Himalaya Publishing House. 4. Engel J.F., Kollat D. T, & Minar P. W (2008). Consumer Behaviour Hinsdale IL Dryden Press. 5. Howard J.A, Sheth J.N. (2008). Theory of Buyer Behaviour: Scott Foresman Glenview. | |
Evaluation Pattern CIA1- 20 MARKS CIA2(MSE)- 50 MARKS(CONVERTED TO 25 MARKS) CIA3- 20 MARKS ATTENDANCE- 5 MARKS ESE- 50 MARKS(CONVERTED TO 30 MARKS) | |
BBA542E - SOCIAL ENTREPRENEURSHIP (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description Social Entrepreneurship is an emerging field of business that helps build meaningful employment of resources by reflecting on social issues. The Course builds deeper insights into organizations that advance social change through innovative solutions. The students will also learn leadership and strategic aspects of social enterprises and how these are intertwined in the ownership, governance and management of any business. Course Objectives · To assess the role of social entrepreneurship in building a sustainable society · To examine insights about various sectors in social enterprises. · To build own ventures to solve social problems with a strategic perspective on growth. · To incorporate theoretical tools into sustainable solutions to diverse social contexts. To interpret legal ecosystems conducive for social entrepreneurship |
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Learning Outcome |
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CO1: To assess the role of social entrepreneurship in building a sustainable society CO2: To examine insights about various sectors in social enterprises. CO3: To build own ventures to solve social problems with a strategic perspective on growth. CO4: To incorporate theoretical tools into sustainable solutions to diverse social contexts. |
Unit-1 |
Teaching Hours:8 |
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Introduction to Social Entrepreneurship
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Evolution and historical background of Social Entrepreneurship, Role of social entrepreneurship in societies, economies and politics, Spectrum of Philanthropy to Commerce, Types of Social Enterprises, Mindset of a Social Entrepreneur. | |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
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Introduction to Social Entrepreneurship
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Evolution and historical background of Social Entrepreneurship, Role of social entrepreneurship in societies, economies and politics, Spectrum of Philanthropy to Commerce, Types of Social Enterprises, Mindset of a Social Entrepreneur. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Social Innovation and Sustainability
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Meaning, Drivers of growth of SE, Problems in SE, Factors of Sustainable Development, Corporate Social Entrepreneurship, Cooperative Advantage in SE, | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Social Innovation and Sustainability
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Meaning, Drivers of growth of SE, Problems in SE, Factors of Sustainable Development, Corporate Social Entrepreneurship, Cooperative Advantage in SE, | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Understanding Sector based Social Enterprises
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Health, Education, Environment, Public Utility Services, Financial Literacy, UN-SDG Impact in Business-Cases | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Understanding Sector based Social Enterprises
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Health, Education, Environment, Public Utility Services, Financial Literacy, UN-SDG Impact in Business-Cases | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Service-Learning
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Service-Learning Assignments, Design Thinking for Social Innovation, Value Creation through Social change, | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Service-Learning
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Service-Learning Assignments, Design Thinking for Social Innovation, Value Creation through Social change, | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Measurement of Social Impact
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Importance of measuring Social Impact, Measurement methods-cost effectiveness and cost benefit analyses, social accounting and auditing, SROI, SIMPLE, benefit-cost ratio, Critical areas of performance. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Measurement of Social Impact
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Importance of measuring Social Impact, Measurement methods-cost effectiveness and cost benefit analyses, social accounting and auditing, SROI, SIMPLE, benefit-cost ratio, Critical areas of performance. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Governance of Social Enterprises
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LegalFrameworks for SE in India, Legal Structure for Social Enterprises, Investment and Exit Strategy, Strategy to Scale Up, Social Business Model | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Governance of Social Enterprises
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LegalFrameworks for SE in India, Legal Structure for Social Enterprises, Investment and Exit Strategy, Strategy to Scale Up, Social Business Model | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Emerging areas of Social Entrepreneurship:
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New Directions in Social Enterprise, Emerging Career Opportunities, Global Competitions in Social Enterprise Development, Social Intrapreneurship, Best Practices-Case Studies. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Emerging areas of Social Entrepreneurship:
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New Directions in Social Enterprise, Emerging Career Opportunities, Global Competitions in Social Enterprise Development, Social Intrapreneurship, Best Practices-Case Studies. | |||||||||||||||||||||||||||||
Text Books And Reference Books: 1. Wei-Skillern, J., Austin, J., Leonard, H., & Stevenson, H. (2007). Entrepreneurship in the Social Sector (ESS). Sage Publications | |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1. Bornstein, D., & Davis, S. (2010). Social Entrepreneurship: what everyone needs to know? New York: Oxford University Press. 2. Petit, P. U. (2013). Creating a new civilization through social entrepreneurship. New Brunswick, U.S.A.: Transaction. 3. Ziegler, R. (2011). An introduction to social entrepreneurship: voices, preconditions, contexts. Cheltenham: Edward Elgar. 4. Ridley-Duff, R. (2016). Understanding social enterprise: theory and practice. London: Sage Publications. 5. Ellis, T. (2010). The new pioneers: sustainable business success through social innovation and social entrepreneurship. Chichester: Wiley. 6. Philips, Bonefiel and Sharma (2011), Social Entrepreneurship, Global vision publishing house, New Delhi. 7. Bide Amar (2012), Entrepreneurship determinants: culture and capabilities, 12th Edition, Euro Stat, European Union, http://ec.europa.eu/eurostat 8. Dinanath Kaushik (2013) Studies in Indian Entrepreneurship, New Delhi, Cyber Tech Publications 9. Gopalkrishnan (2014) The Entrepreneur’s Choice: Cases on Family Business in India, New Delh, Routledge taylor& Francis Group. 10. Kaliyamoorthy and Chandrasekhar (Eds:2007), Entrepreneurial Training: Theory and Practice, New Delhi, Kanishka Publishers. Nicholls, A. (ed.) (2006), Social Entrepreneurship. New Models of Sustainable Social Change, Oxford University Press. | |||||||||||||||||||||||||||||
Evaluation Pattern
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BBA542F - GLOBAL BUSINESS FINANCE (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: Firms become increasingly involved in the global economy, issues in global financial management become more important. Events taking place on the global financial management from trade disputes to currency crises – make the issues of international transactions and exposure more challenging. Students need to acquire knowledge on the functioning of trade globally and its financial implications. Knowledge of foreign exchange activities and the hedging of foreign exchange exposures and other related aspects of risk coverage while doing international business shall be imparted. The objective is to blend sound theoretical knowledge of foreign exchange economics with practical and procedural aspects of risk management strategies and project appraisal from a global investment perspective. Course Objectives:
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Learning Outcome |
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CO1: Demonstrate an understanding of International Financial Markets and its environment CO2: Analyze the implications of Balance of Payments in Translation, Transaction, and Economic exposure. CO3: Interpret the impact of risk management strategies on foreign exchange risk exposure. CO4: Evaluate the projects from Multinational Investment Perspective and its value creation. |
Unit-1 |
Teaching Hours:7 |
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International Financial Markets
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Introduction, Motives for investing & borrowing in Foreign markets, International business methods, how financial markets affect an MNC’s value. Evolution of the International Monetary system, Bimetallism, Classical Gold standard, Interwar period, Bretton woods system, Flexible Exchange rate regime. The current exchange rate agreements, European monetary system, Mexican peso crisis, Fixed Versus Flexible Exchange rate regime | |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:7 |
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International Financial Markets
|
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Introduction, Motives for investing & borrowing in Foreign markets, International business methods, how financial markets affect an MNC’s value. Evolution of the International Monetary system, Bimetallism, Classical Gold standard, Interwar period, Bretton woods system, Flexible Exchange rate regime. The current exchange rate agreements, European monetary system, Mexican peso crisis, Fixed Versus Flexible Exchange rate regime | |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:7 |
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International Financial Markets
|
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Introduction, Motives for investing & borrowing in Foreign markets, International business methods, how financial markets affect an MNC’s value. Evolution of the International Monetary system, Bimetallism, Classical Gold standard, Interwar period, Bretton woods system, Flexible Exchange rate regime. The current exchange rate agreements, European monetary system, Mexican peso crisis, Fixed Versus Flexible Exchange rate regime | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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Balance of Payments
|
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Concept of Balance of payments, Concept and Principles behind compilation of BoP account, Components of BoP and factors affecting them, Importance and Limitations of BoP statistics, Relationship of BoP with other Economic Variables. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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Balance of Payments
|
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Concept of Balance of payments, Concept and Principles behind compilation of BoP account, Components of BoP and factors affecting them, Importance and Limitations of BoP statistics, Relationship of BoP with other Economic Variables. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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Balance of Payments
|
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Concept of Balance of payments, Concept and Principles behind compilation of BoP account, Components of BoP and factors affecting them, Importance and Limitations of BoP statistics, Relationship of BoP with other Economic Variables. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Foreign Exchange Market
|
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The structure of the FOREX markets, Functions of Foreign exchange markets, The foreign exchange rates, Arbitrage, The spot market, Cross rates of exchange, Bid-ask spreads, The forward market, The regulations. Derivatives, Foreign currency futures, foreign currency options. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Foreign Exchange Market
|
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The structure of the FOREX markets, Functions of Foreign exchange markets, The foreign exchange rates, Arbitrage, The spot market, Cross rates of exchange, Bid-ask spreads, The forward market, The regulations. Derivatives, Foreign currency futures, foreign currency options. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Foreign Exchange Market
|
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The structure of the FOREX markets, Functions of Foreign exchange markets, The foreign exchange rates, Arbitrage, The spot market, Cross rates of exchange, Bid-ask spreads, The forward market, The regulations. Derivatives, Foreign currency futures, foreign currency options. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Exchange Rate Determination and Forecasting
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Interest rate parity, purchasing power parity, The Fisher effects, Forecasting exchange rates – Efficient market approach, Fundamental approach, Technical approach, Performance of forecasters | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Exchange Rate Determination and Forecasting
|
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Interest rate parity, purchasing power parity, The Fisher effects, Forecasting exchange rates – Efficient market approach, Fundamental approach, Technical approach, Performance of forecasters | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Exchange Rate Determination and Forecasting
|
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Interest rate parity, purchasing power parity, The Fisher effects, Forecasting exchange rates – Efficient market approach, Fundamental approach, Technical approach, Performance of forecasters | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:7 |
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Managing Foreign Exchange Exposure
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Management of foreign exchange risk, Management of translation Exposure - Management of transaction Exposure - Management of Economic Exposure | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:7 |
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Managing Foreign Exchange Exposure
|
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Management of foreign exchange risk, Management of translation Exposure - Management of transaction Exposure - Management of Economic Exposure | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:7 |
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Managing Foreign Exchange Exposure
|
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Management of foreign exchange risk, Management of translation Exposure - Management of transaction Exposure - Management of Economic Exposure | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Foreign Exchange Risk Management Strategy
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Foreign Exchange Risk and Risk Management in the short-run- Intermediate Run and Long run -Hedging against foreign exchange exposure – Forward Market- Futures Market- Options Market- Currency Swaps-Interest Rate Swap-Hedging through currency of invoicing- Hedging through mixed currency invoicing –Country risk analysis. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Foreign Exchange Risk Management Strategy
|
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Foreign Exchange Risk and Risk Management in the short-run- Intermediate Run and Long run -Hedging against foreign exchange exposure – Forward Market- Futures Market- Options Market- Currency Swaps-Interest Rate Swap-Hedging through currency of invoicing- Hedging through mixed currency invoicing –Country risk analysis. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Foreign Exchange Risk Management Strategy
|
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Foreign Exchange Risk and Risk Management in the short-run- Intermediate Run and Long run -Hedging against foreign exchange exposure – Forward Market- Futures Market- Options Market- Currency Swaps-Interest Rate Swap-Hedging through currency of invoicing- Hedging through mixed currency invoicing –Country risk analysis. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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International Project Appraisal
|
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Back ground of cost of capital- Cost of Capital of MNCs- MNCs Capital structure decisions- Project Appraisal in the International Context- Diversification of Projects Exchange Rate Risk and Cost of Capital- Methods of International Capital Budgeting-Financing the Multinational Corporation | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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International Project Appraisal
|
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Back ground of cost of capital- Cost of Capital of MNCs- MNCs Capital structure decisions- Project Appraisal in the International Context- Diversification of Projects Exchange Rate Risk and Cost of Capital- Methods of International Capital Budgeting-Financing the Multinational Corporation | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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International Project Appraisal
|
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Back ground of cost of capital- Cost of Capital of MNCs- MNCs Capital structure decisions- Project Appraisal in the International Context- Diversification of Projects Exchange Rate Risk and Cost of Capital- Methods of International Capital Budgeting-Financing the Multinational Corporation | |||||||||||||||||||||||||||||
Text Books And Reference Books: 1. Jeevanandam. C. (2020). Foreign Exchange and Risk Management. New Delhi: Sultan Chand & sons. | |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
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Evaluation Pattern Evaluation Pattern
| |||||||||||||||||||||||||||||
BBA542H - COMPENSATION MANAGEMENT (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: The course offers an understanding of the relevance of remuneration and rewards to employees. The course discusses the concepts, applications and research that go into the formulation of compensation philosophy for organisations. It discusses the wage salary and administration in the Indian context. The course equips students with tools to effectively manage rewards for individuals and groups in organizations to attract, motivate and retain them. Course Objectives: ● To understand of compensation philosophy, policy, practices, programs and processes. ● To analyze and integrate compensation concepts to solve compensation related ● problems in organizations ● To recognize how pay decisions help the organization achieve a competitive advantage. ● To examine the pay grade structures for various positions by business organization. ● To design rational and contemporary compensation systems in organizations. |
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Learning Outcome |
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CO1: Assess the compensation philosophy, strategies and policies for an organisation. CO2: Examine the components of financial and non-financial rewards and their aim. CO3: Evaluate the implication of wage administration on stakeholders like employers, employees and government.
CO4: Examine the methods of job evaluation in the organisation. CO5: Design financial and non-financial rewards for an organization. |
Unit-1 |
Teaching Hours:10 |
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Unit I: The Foundation of Reward Management
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Concept, Transactional and Transformational aspects of RM; The Total Reward Process; Motivational, Financial and Non-Financial Rewards; Factors Affecting Levels of Pay, Reward Philosophy, Strategy, and Policy- The 3-P compensation concept | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:10 |
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Unit I: The Foundation of Reward Management
|
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Concept, Transactional and Transformational aspects of RM; The Total Reward Process; Motivational, Financial and Non-Financial Rewards; Factors Affecting Levels of Pay, Reward Philosophy, Strategy, and Policy- The 3-P compensation concept | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:10 |
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Unit I: The Foundation of Reward Management
|
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Concept, Transactional and Transformational aspects of RM; The Total Reward Process; Motivational, Financial and Non-Financial Rewards; Factors Affecting Levels of Pay, Reward Philosophy, Strategy, and Policy- The 3-P compensation concept | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Unit II: Job Analysis
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Definition, Process, Job description: elements and concepts; Job Evaluation-Definition, Purpose, Methods, Job analysis: Bedrock or Bureaucracy. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Unit II: Job Analysis
|
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Definition, Process, Job description: elements and concepts; Job Evaluation-Definition, Purpose, Methods, Job analysis: Bedrock or Bureaucracy. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Unit II: Job Analysis
|
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Definition, Process, Job description: elements and concepts; Job Evaluation-Definition, Purpose, Methods, Job analysis: Bedrock or Bureaucracy. | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Unit III: Wage and Salary Administration
|
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Nature and purpose, Wage levels and Wage structure; Wage determination process; Theory of Wages: Types of Wages. National wage policy, Wage policy at company level: internal equity, external equity, personal equity, ability to pay, cost of living, merit and seniority progression, pay structure, pay components and methods of pay. wage boards: structure, scope and functions – Pay Commissions. | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Unit III: Wage and Salary Administration
|
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Nature and purpose, Wage levels and Wage structure; Wage determination process; Theory of Wages: Types of Wages. National wage policy, Wage policy at company level: internal equity, external equity, personal equity, ability to pay, cost of living, merit and seniority progression, pay structure, pay components and methods of pay. wage boards: structure, scope and functions – Pay Commissions. | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Unit III: Wage and Salary Administration
|
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Nature and purpose, Wage levels and Wage structure; Wage determination process; Theory of Wages: Types of Wages. National wage policy, Wage policy at company level: internal equity, external equity, personal equity, ability to pay, cost of living, merit and seniority progression, pay structure, pay components and methods of pay. wage boards: structure, scope and functions – Pay Commissions. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Unit IV: Pay for Performance
|
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Pay for Performance Plans – Short-term: Merit Pay, Lump-sum Bonuses, Individual Spot awards, Individual Incentive Plans; Team incentive plans: Types- Gain sharing, profit sharing, earnings at-risk plans, group incentive plans, and Long-term incentive plans: Employee Stock Ownership Plans; Performance plans, Broad-based option plans (BBOPs) | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Unit IV: Pay for Performance
|
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Pay for Performance Plans – Short-term: Merit Pay, Lump-sum Bonuses, Individual Spot awards, Individual Incentive Plans; Team incentive plans: Types- Gain sharing, profit sharing, earnings at-risk plans, group incentive plans, and Long-term incentive plans: Employee Stock Ownership Plans; Performance plans, Broad-based option plans (BBOPs) | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Unit IV: Pay for Performance
|
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Pay for Performance Plans – Short-term: Merit Pay, Lump-sum Bonuses, Individual Spot awards, Individual Incentive Plans; Team incentive plans: Types- Gain sharing, profit sharing, earnings at-risk plans, group incentive plans, and Long-term incentive plans: Employee Stock Ownership Plans; Performance plans, Broad-based option plans (BBOPs) | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Unit V: Special Aspects of Reward Management
|
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Executive and International compensation; Employee and Executive Share schemes; Boardroom pay. Special groups, compensation strategy for special groups: supervisors, corporate directors, executives, scientists and engineers in high technology, industries, salesforce, contingent workers. | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Unit V: Special Aspects of Reward Management
|
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Executive and International compensation; Employee and Executive Share schemes; Boardroom pay. Special groups, compensation strategy for special groups: supervisors, corporate directors, executives, scientists and engineers in high technology, industries, salesforce, contingent workers. | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Unit V: Special Aspects of Reward Management
|
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Executive and International compensation; Employee and Executive Share schemes; Boardroom pay. Special groups, compensation strategy for special groups: supervisors, corporate directors, executives, scientists and engineers in high technology, industries, salesforce, contingent workers. | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Unit VI: Managing Employee Benefits and Rewards
|
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Managing Employee Benefits: Nature and types of benefits, employee benefits programs security benefits, retirement security benefits, health care benefits, time–off benefits, benefits administrations, employee benefits required by law, discretionary major employee benefits, employee services designing a benefits package. | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Unit VI: Managing Employee Benefits and Rewards
|
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Managing Employee Benefits: Nature and types of benefits, employee benefits programs security benefits, retirement security benefits, health care benefits, time–off benefits, benefits administrations, employee benefits required by law, discretionary major employee benefits, employee services designing a benefits package. | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Unit VI: Managing Employee Benefits and Rewards
|
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Managing Employee Benefits: Nature and types of benefits, employee benefits programs security benefits, retirement security benefits, health care benefits, time–off benefits, benefits administrations, employee benefits required by law, discretionary major employee benefits, employee services designing a benefits package. | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
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Unit VII: New Trends in Compensation
|
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Salary transparency; Personalized Compensation, Employee Choice, Remote Workforce Compensation Plans, Different Types of Flexible Plans, Company Pay Ratio, Gender Pay Gap | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
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Unit VII: New Trends in Compensation
|
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Salary transparency; Personalized Compensation, Employee Choice, Remote Workforce Compensation Plans, Different Types of Flexible Plans, Company Pay Ratio, Gender Pay Gap | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
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Unit VII: New Trends in Compensation
|
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Salary transparency; Personalized Compensation, Employee Choice, Remote Workforce Compensation Plans, Different Types of Flexible Plans, Company Pay Ratio, Gender Pay Gap | |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: 1. Milkovich, Newman & Gerhart, Compensation, TMH, 2011, 10th Edition 2. Armstrong, M., & Murlis, H. (2014). Reward Management- Remuneration Strategy and Practice (4th edi), Crest Publishing House. | |||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
| |||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern Evaluation Pattern: 70 CIA:30 ESE
| |||||||||||||||||||||||||||||||||||||||||||
BBA542M - BRAND MANAGEMENT (2022 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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The course explores the significance of branding with the emerging managerial, relational and social perspectives. The course provides an understanding of different brand positioning strategies and how it influences consumer brand image. Further, the course also provides a detailed methodology of identifying various reasons for brand failure and suggest methods to overcome it. Course Objectives: ● To identify the various concepts of brand management ● To demonstrate an understanding of the major paradigms of brand building ● To interpret the relevant theories and concepts to various practices of brand building.
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Learning Outcome |
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CO1: Identify the various concepts of brand management CO2: Create an understanding of the major paradigms of brand building CO3: Examine the relevant theories and concepts to various practices of brand building. CO4: Evaluate the reasons for the success or/and failure of major brands. |
Unit-1 |
Teaching Hours:12 |
UNIT 1-Introduction
|
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Concept of ‘Brand’: Brand VS Product, Why Brand? Can everything be branded? Identification of branding challenges and opportunities; Strategic brand Management Process, Customer based brand equity; sources of brand equity, CRM, brand resonance model, Brand equity VS Customer equity | |
Unit-1 |
Teaching Hours:12 |
UNIT 1-Introduction
|
|
Concept of ‘Brand’: Brand VS Product, Why Brand? Can everything be branded? Identification of branding challenges and opportunities; Strategic brand Management Process, Customer based brand equity; sources of brand equity, CRM, brand resonance model, Brand equity VS Customer equity | |
Unit-1 |
Teaching Hours:12 |
UNIT 1-Introduction
|
|
Concept of ‘Brand’: Brand VS Product, Why Brand? Can everything be branded? Identification of branding challenges and opportunities; Strategic brand Management Process, Customer based brand equity; sources of brand equity, CRM, brand resonance model, Brand equity VS Customer equity | |
Unit-2 |
Teaching Hours:8 |
UNIT II-Brand Positioning
|
|
Points of parity & points of difference, positioning guidelines, brand value chain model, brand mantras, internal branding. | |
Unit-2 |
Teaching Hours:8 |
UNIT II-Brand Positioning
|
|
Points of parity & points of difference, positioning guidelines, brand value chain model, brand mantras, internal branding. | |
Unit-2 |
Teaching Hours:8 |
UNIT II-Brand Positioning
|
|
Points of parity & points of difference, positioning guidelines, brand value chain model, brand mantras, internal branding. | |
Unit-3 |
Teaching Hours:6 |
UNIT III-Brand Elements
|
|
Brand elements- Options & tactics, criteria for choosing it, Integrated marketing communication-Challenges in designing brand building communications, major marketing communication options, criteria for IMC programs | |
Unit-3 |
Teaching Hours:6 |
UNIT III-Brand Elements
|
|
Brand elements- Options & tactics, criteria for choosing it, Integrated marketing communication-Challenges in designing brand building communications, major marketing communication options, criteria for IMC programs | |
Unit-3 |
Teaching Hours:6 |
UNIT III-Brand Elements
|
|
Brand elements- Options & tactics, criteria for choosing it, Integrated marketing communication-Challenges in designing brand building communications, major marketing communication options, criteria for IMC programs | |
Unit-4 |
Teaching Hours:8 |
UNIT IV-Secondary Brand Associations
|
|
Leveraging Secondary Brand Associations – company, country of origin, channels of distribution, co-branding, licensing, celebrity endorsement, Sporting, cultural or other events, Third party sources. | |
Unit-4 |
Teaching Hours:8 |
UNIT IV-Secondary Brand Associations
|
|
Leveraging Secondary Brand Associations – company, country of origin, channels of distribution, co-branding, licensing, celebrity endorsement, Sporting, cultural or other events, Third party sources. | |
Unit-4 |
Teaching Hours:8 |
UNIT IV-Secondary Brand Associations
|
|
Leveraging Secondary Brand Associations – company, country of origin, channels of distribution, co-branding, licensing, celebrity endorsement, Sporting, cultural or other events, Third party sources. | |
Unit-5 |
Teaching Hours:8 |
UNIT V-Managing Brand Equity
|
|
What it means: how to build it; Understanding and measuring brand equity using Inter-brand methodologies, Monitoring brands, Brand audit-Brand inventory, and brand exploratory, Qualitative & Quantitative Research techniques. | |
Unit-5 |
Teaching Hours:8 |
UNIT V-Managing Brand Equity
|
|
What it means: how to build it; Understanding and measuring brand equity using Inter-brand methodologies, Monitoring brands, Brand audit-Brand inventory, and brand exploratory, Qualitative & Quantitative Research techniques. | |
Unit-5 |
Teaching Hours:8 |
UNIT V-Managing Brand Equity
|
|
What it means: how to build it; Understanding and measuring brand equity using Inter-brand methodologies, Monitoring brands, Brand audit-Brand inventory, and brand exploratory, Qualitative & Quantitative Research techniques. | |
Unit-6 |
Teaching Hours:8 |
UNIT VI-Managing Brand Extensions
|
|
Brand Hierarchy- Design of a brand strategy-Brand Extension: Types of Brand Extension, Line and Category Extension, Pros and Cons of Brand Extension-Need for extension, Multi-Brand Strategy, Geographical Expansion. | |
Unit-6 |
Teaching Hours:8 |
UNIT VI-Managing Brand Extensions
|
|
Brand Hierarchy- Design of a brand strategy-Brand Extension: Types of Brand Extension, Line and Category Extension, Pros and Cons of Brand Extension-Need for extension, Multi-Brand Strategy, Geographical Expansion. | |
Unit-6 |
Teaching Hours:8 |
UNIT VI-Managing Brand Extensions
|
|
Brand Hierarchy- Design of a brand strategy-Brand Extension: Types of Brand Extension, Line and Category Extension, Pros and Cons of Brand Extension-Need for extension, Multi-Brand Strategy, Geographical Expansion. | |
Unit-7 |
Teaching Hours:10 |
UNIT VII-Contemporary Perspectives in Branding
|
|
Managing brands Over Time- Brand Architecture: Handling a Large Portfolio, Multi-Brand Portfolio. Brand Hierarchy, Revitalizing brands: Re-launch, Rejuvenation, when brand is dying or stagnating, or when the market is dying or stagnating. Managing special brands- Heritage brands, Luxury brands, premium brands, Service brands, Private labels, Industrial brands, Internet brands, TOM (Top of mind recall) brands. Brand building in Indian context. | |
Unit-7 |
Teaching Hours:10 |
UNIT VII-Contemporary Perspectives in Branding
|
|
Managing brands Over Time- Brand Architecture: Handling a Large Portfolio, Multi-Brand Portfolio. Brand Hierarchy, Revitalizing brands: Re-launch, Rejuvenation, when brand is dying or stagnating, or when the market is dying or stagnating. Managing special brands- Heritage brands, Luxury brands, premium brands, Service brands, Private labels, Industrial brands, Internet brands, TOM (Top of mind recall) brands. Brand building in Indian context. | |
Unit-7 |
Teaching Hours:10 |
UNIT VII-Contemporary Perspectives in Branding
|
|
Managing brands Over Time- Brand Architecture: Handling a Large Portfolio, Multi-Brand Portfolio. Brand Hierarchy, Revitalizing brands: Re-launch, Rejuvenation, when brand is dying or stagnating, or when the market is dying or stagnating. Managing special brands- Heritage brands, Luxury brands, premium brands, Service brands, Private labels, Industrial brands, Internet brands, TOM (Top of mind recall) brands. Brand building in Indian context. | |
Text Books And Reference Books: 1. Keller, K.L. (2013). Strategic Brand Management(3rd edi). Prentice Hall of India. | |
Essential Reading / Recommended Reading
| |
Evaluation Pattern CIA 1 - 20 marks (100% weightage) CIA 2 - mid semester (50 marks) (50% weightage) CIA 3 - 20 marks (100% weightage) ESE - 50 marks (60% weightage) | |
BBA543E - FAMILY BUSINESS MANAGEMENT (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Course Description: Family Businesses make up most of the businesses that operate in our country and over the world. The success of these businesses contribute to the over-all economic development of our country. Understanding how family businesses are run, why family businesses are considered special, dynamics of the family within the business, Ownership legacy, sibling rivalries, professionalism, succession, and strategic planning are some of the topics that will be covered in this course. The students will also learn leadership and relationships that are inherent in family businesses and how these are intertwined in the ownership, governance and management of the family business. Course Learning Objectives: This course aims to enable students:
|
|
Learning Outcome |
|
CO1: To interpret dynamics of governance and wealth management in family-owned businesses. CO2: To develop orientation to manage non-family members in the Family Managed Business CO3: To identify the skills related to professionalising the family business, conflict resolution and leadership roles for family-owned businesses. CO4: To adapt to the vision of the Family Business and build new strategic directions. CO5: To examine solutions that impact the overall functions of the family-managed business enterprise. |
Unit-1 |
Teaching Hours:10 |
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Unit I: INTRODUCTION
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Nature, Importance, and Uniqueness of Family Business; Economic impact; Working Definition of Family Business; Life Cycle; Family Systems, Dynamics Challenge, Genograms, Policy Making; Perspectives-The Systems Theory, The Agency Theory, The Strategy View, The Stewardship Theory; Ethics, Social Responsibility, Philanthropy in Family Business, Contemporary Research
| |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Unit II: FAMILY BUSINESS GOVERNANCE
|
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The ownership challenge; Professionalization challenge; Diagnosing Family Business; Governance-Board of Directors, Family Councils, Family Offices
| |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Unit III: SUCCESSION
|
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Development and Selection of Next Generation; Transfer of Power; Future of Family Business; Trans generational Entrepreneurship; Strategic Planning
| |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Unit IV: ESTATE PLANNING
|
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Importance of generational transfers; Pitfalls of estate planning; Estate Taxes; Owner’s Plan-responsibilities of Board, owner and management; Trusts and other Legal Devices
| |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Unit V:WEALTH MANAGEMENT
|
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Financial Measures; Financial Statement Analysis; Family Business Accounting; Business Valuation, Valuation Methods | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Unit VI: KEY NON FAMILY MANAGEMENT
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Nonfamily Managers, Perspectives, concerns; Career opportunities; Extending culture, Motivating and retaining; Best Practices
| |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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Unit VII: BUSINESS PROCESS MANAGEMENT IN FAMILY BUSINESS
|
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Business Process Automation – Digital Marketing, ERP, Balance Score Card Tool, Aligning Human resource and business strategy, Improving organizational processes using Balanced Scorecard approach, Corporate Governance issues, Best Practices Management, Case Studies. | |||||||||||||||||||||||||||||
Text Books And Reference Books: Essential references: 1. Poza, E. J. & Daugherty, M.S. (2015), Family Business, 4th Edition, Cengage Learning | |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading Recommended Reading:
8. Bork, Jaffe, Lane, Dashew, Heisler (1996). Working with family businesses: A guide for professionals.Jossey Bass Publishers. 9. Collier, C.W. (2002).Wealth in families. Harvard University. 10. Dyer, Jr. W.G. (1986). Cultural change in family firms: Anticipating and managing business and family transitions. Jossey-Bass Publishers. 11. Fleming, Q.J. (2000). Keeping the family baggage out of the family business | |||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||
BBA543F - STRATEGIC FINANCIAL MANAGEMENT (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: Strategic Financial Management emphasizes on the application of financial management techniques strategically to achieve the objectives of the organization. The course emphasizes how strategic financial decisions should be taken by the managers/budding entrepreneurs/businessmen with reference to classical theory and contemporary research. The course intends to apply various strategies involved in financial decision-making process and update the students on the availability of various sources of financing, choosing appropriate sources of financing to have optimum capital structure. It also covers various techniques in managing an organization’s financial resources through better investment decisions (techniques), achieve its business objectives and maximize its value which will help the students take effective strategic financial decisions.
Course Objectives: ● To extend finance skill of the students pertaining to different techniques of financial management strategically to achieve the objectives of the organization. ● To equip students to identify, evaluate and develop strategies relating to financing decisions. ● To compare leasing, buying and hire purchase decisions to choose the most feasible financing decision. ● To develop the students’ expertise in corporate value drivers and its impact on valuation of the company ● To appraise the techniques of working capital management.
|
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Learning Outcome |
|||||||||||||||||||||||||||||
CO1: Understand the process of strategic planning and its impact on the financial performance of the companies CO2: Identify and apply investing, financing and dividend strategies in financial decision-making process. CO3: Compare lease, buying and hire purchase decisions to choose the most effective financing decision CO4: Explore corporate value drivers and its impact on valuation of the company CO5: Evaluate the techniques of working capital management |
Unit-1 |
Teaching Hours:12 |
Financial Planning and Risk Analysis
|
|
Formulation of Strategies & policies, objectives & goals - Components of financial strategy- Strategic planning process, Interface between corporate strategy and financing strategy, sustainable financial strategies - Statistical techniques for Risk Analysis – Probability defined –- Standard Deviation – Co efficient of Variation–Risk adjusted discount rate – Certainty Equivalent– Decision Tree analysis - Sensitivity analysis - Simulation analysis | |
Unit-1 |
Teaching Hours:12 |
Financial Planning and Risk Analysis
|
|
Formulation of Strategies & policies, objectives & goals - Components of financial strategy- Strategic planning process, Interface between corporate strategy and financing strategy, sustainable financial strategies - Statistical techniques for Risk Analysis – Probability defined –- Standard Deviation – Co efficient of Variation–Risk adjusted discount rate – Certainty Equivalent– Decision Tree analysis - Sensitivity analysis - Simulation analysis | |
Unit-1 |
Teaching Hours:12 |
Financial Planning and Risk Analysis
|
|
Formulation of Strategies & policies, objectives & goals - Components of financial strategy- Strategic planning process, Interface between corporate strategy and financing strategy, sustainable financial strategies - Statistical techniques for Risk Analysis – Probability defined –- Standard Deviation – Co efficient of Variation–Risk adjusted discount rate – Certainty Equivalent– Decision Tree analysis - Sensitivity analysis - Simulation analysis | |
Unit-2 |
Teaching Hours:8 |
Capital Structure theories and planning
|
|
Concept and its importance, process of capital structure decisions. Theories of Capital Structure - Net Income, Net Operating Income, Traditional and MM Theories. Capital Structure and Value of the firm. Agency cost and its effect on value. Capital Structure policies in practice. | |
Unit-2 |
Teaching Hours:8 |
Capital Structure theories and planning
|
|
Concept and its importance, process of capital structure decisions. Theories of Capital Structure - Net Income, Net Operating Income, Traditional and MM Theories. Capital Structure and Value of the firm. Agency cost and its effect on value. Capital Structure policies in practice. | |
Unit-2 |
Teaching Hours:8 |
Capital Structure theories and planning
|
|
Concept and its importance, process of capital structure decisions. Theories of Capital Structure - Net Income, Net Operating Income, Traditional and MM Theories. Capital Structure and Value of the firm. Agency cost and its effect on value. Capital Structure policies in practice. | |
Unit-3 |
Teaching Hours:8 |
Dividend Theory and policy
|
|
Concept and importance. Models to maximize the market value of equity shares – Walter, Gordon and MM Models, Stability of dividend indicators, Analysis of dividend policy in practice. | |
Unit-3 |
Teaching Hours:8 |
Dividend Theory and policy
|
|
Concept and importance. Models to maximize the market value of equity shares – Walter, Gordon and MM Models, Stability of dividend indicators, Analysis of dividend policy in practice. | |
Unit-3 |
Teaching Hours:8 |
Dividend Theory and policy
|
|
Concept and importance. Models to maximize the market value of equity shares – Walter, Gordon and MM Models, Stability of dividend indicators, Analysis of dividend policy in practice. | |
Unit-4 |
Teaching Hours:8 |
Working Capital Finance
|
|
Financing of Working Capital, sources of working capital finance, determination of optimum cash balance, practical problems on receivables management, determination of optimum stock levels, Integrating Working Capital and Capital Investment Process | |
Unit-4 |
Teaching Hours:8 |
Working Capital Finance
|
|
Financing of Working Capital, sources of working capital finance, determination of optimum cash balance, practical problems on receivables management, determination of optimum stock levels, Integrating Working Capital and Capital Investment Process | |
Unit-4 |
Teaching Hours:8 |
Working Capital Finance
|
|
Financing of Working Capital, sources of working capital finance, determination of optimum cash balance, practical problems on receivables management, determination of optimum stock levels, Integrating Working Capital and Capital Investment Process | |
Unit-5 |
Teaching Hours:12 |
Asset Based Financing
|
|
Leasing – Meaning, Importance, Types, Tax & Accounting considerations. Evaluation of lease from the point of Lessor & Lessee. Lease vs. Buy Decision. Hire-Purchase (HP) – Meaning – Features – Difference between HP & Credit sale Differences between Leasing & HP Differences between Leasing & Installment system RBI guidelines for HP & Problems of HP in India | |
Unit-5 |
Teaching Hours:12 |
Asset Based Financing
|
|
Leasing – Meaning, Importance, Types, Tax & Accounting considerations. Evaluation of lease from the point of Lessor & Lessee. Lease vs. Buy Decision. Hire-Purchase (HP) – Meaning – Features – Difference between HP & Credit sale Differences between Leasing & HP Differences between Leasing & Installment system RBI guidelines for HP & Problems of HP in India | |
Unit-5 |
Teaching Hours:12 |
Asset Based Financing
|
|
Leasing – Meaning, Importance, Types, Tax & Accounting considerations. Evaluation of lease from the point of Lessor & Lessee. Lease vs. Buy Decision. Hire-Purchase (HP) – Meaning – Features – Difference between HP & Credit sale Differences between Leasing & HP Differences between Leasing & Installment system RBI guidelines for HP & Problems of HP in India | |
Unit-6 |
Teaching Hours:12 |
Corporate Value Drivers / Value based management
|
|
Corporate Financial Strategy and Corporate Value. Business valuation. Key value drivers. Return on Investments (ROI). Return on equity (ROE). Cash flow (CF). Shareholder value added (SVA). Key steps in firm forecasting analysis on EVA and SVA. Value creation and value destruction. Cash value added (CVA). Economic value added (EVA). Market value added (MVA). VBM implementation in SFM. Principles of strategy evaluation based on EVA, SVA, CVA, CFROI and SFROI models. Drivers influencing EVA, MVA, SVA, CVA,CFROI and SFROI. | |
Unit-6 |
Teaching Hours:12 |
Corporate Value Drivers / Value based management
|
|
Corporate Financial Strategy and Corporate Value. Business valuation. Key value drivers. Return on Investments (ROI). Return on equity (ROE). Cash flow (CF). Shareholder value added (SVA). Key steps in firm forecasting analysis on EVA and SVA. Value creation and value destruction. Cash value added (CVA). Economic value added (EVA). Market value added (MVA). VBM implementation in SFM. Principles of strategy evaluation based on EVA, SVA, CVA, CFROI and SFROI models. Drivers influencing EVA, MVA, SVA, CVA,CFROI and SFROI. | |
Unit-6 |
Teaching Hours:12 |
Corporate Value Drivers / Value based management
|
|
Corporate Financial Strategy and Corporate Value. Business valuation. Key value drivers. Return on Investments (ROI). Return on equity (ROE). Cash flow (CF). Shareholder value added (SVA). Key steps in firm forecasting analysis on EVA and SVA. Value creation and value destruction. Cash value added (CVA). Economic value added (EVA). Market value added (MVA). VBM implementation in SFM. Principles of strategy evaluation based on EVA, SVA, CVA, CFROI and SFROI models. Drivers influencing EVA, MVA, SVA, CVA,CFROI and SFROI. | |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern CIA 1: Maximum Marks - 20 ; Weightage - 100% = 20 Marks CIA 2: Maximum Marks - 50 ; Weightage - 50% = 25 Marks CIA 3: Maximum Marks - 20 ; Weightage - 100% = 20 Marks End Semester Examination: Maximum Marks - 50 ; Weightage - 60% = 30 Marks Attendance: Maximum Marks - 5 = 05 Marks | |
BBA543H - INTERNATIONAL HUMAN RESOURCE MANAGEMENT (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Course Description: The development of many multinational companies in the world economy has led and compelled companies to develop a strategic perspective in their HR approach to the international assignments and hence making it imperative for the organizations to examine the activities of the people working in the multi-cultural organizations. The course provides basic knowledge about the enduring concepts in internationalization of business and its implication on Human Resources Management Practices. It provides an understanding of challenges in sustaining international operations through assignments and managing recruitment, staffing, training and development, compensation management. The course also focuses on the expatriate management techniques and the ethical practices of a business enterprise across the world. Course Objectives: •To provide an understanding of various international aspects of human resources management. •To identify and examine the cross cultural and ethical issues, varying management practices and diverse systems related to internationalization of business. •To examine and analyze the economic, social, psychological, legal, technological and ethical requirements for HR functions in a multinational context. •To analyze the use of IHRM practices and techniques in managing global workplace •To evaluate various factors creating organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers.
|
|
Learning Outcome |
|
CO1: Compare and contrast the differences between and domestic and international HRM in terms of its applications and implications. CO2: Examine the cross-cultural differences and ethical issues involved in managing people at global workplace. CO3: Analyze and evaluate the business issues and challenges in economic, social, psychological, technical, ethical and legal aspects of global businesses from an HR perspective CO4: Evaluate the application and implications of IHRM practices and techniques adopted by different companies in managing business operations and people based on the international framework CO5: Develop IHRM policies to integrate business objectives and the activities of people at global workplace |
Unit-1 |
Teaching Hours:8 |
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Globalization and IHRM
|
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Globalization, Evolution of global HRM, global versus domestic HRM, mapping global HRM, The nature and importance of culture, country and regional cultures, country culture versus MNE culture, cultural convergence or divergence, impact of culture on IHRM, Research in IHRM. | |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
||||||||||||||||||||||||||||
Globalization and IHRM
|
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Globalization, Evolution of global HRM, global versus domestic HRM, mapping global HRM, The nature and importance of culture, country and regional cultures, country culture versus MNE culture, cultural convergence or divergence, impact of culture on IHRM, Research in IHRM. | |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
||||||||||||||||||||||||||||
Globalization and IHRM
|
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Globalization, Evolution of global HRM, global versus domestic HRM, mapping global HRM, The nature and importance of culture, country and regional cultures, country culture versus MNE culture, cultural convergence or divergence, impact of culture on IHRM, Research in IHRM. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||
International workforce planning and staffing
|
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International workforce planning, staffing-choices and implication for MNEs. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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International workforce planning and staffing
|
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International workforce planning, staffing-choices and implication for MNEs. | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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International workforce planning and staffing
|
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International workforce planning, staffing-choices and implication for MNEs. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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International recruitment, selection and repatriation
|
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Staffing with expatriates, the international recruitment function, mistakes and failures, successful expatriation and best practices. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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International recruitment, selection and repatriation
|
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Staffing with expatriates, the international recruitment function, mistakes and failures, successful expatriation and best practices. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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International recruitment, selection and repatriation
|
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Staffing with expatriates, the international recruitment function, mistakes and failures, successful expatriation and best practices. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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International training and management development
|
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The training function, virtual and global teams, global leadership development, cross cultural preparation, knowledge management and MNEs. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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International training and management development
|
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The training function, virtual and global teams, global leadership development, cross cultural preparation, knowledge management and MNEs. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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International training and management development
|
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The training function, virtual and global teams, global leadership development, cross cultural preparation, knowledge management and MNEs. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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International compensation and Performance Management
|
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International remuneration, compensation and benefits, determinants of compensation, international compensation and benefits management, Performance management function and MNEs, international assignees and PA. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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International compensation and Performance Management
|
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International remuneration, compensation and benefits, determinants of compensation, international compensation and benefits management, Performance management function and MNEs, international assignees and PA. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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International compensation and Performance Management
|
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International remuneration, compensation and benefits, determinants of compensation, international compensation and benefits management, Performance management function and MNEs, international assignees and PA. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Well-being of International workforce, and international HRIS
|
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Well-being of the International workforce, Health and safety, crisis management, global HR support service and information systems. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Well-being of International workforce, and international HRIS
|
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Well-being of the International workforce, Health and safety, crisis management, global HR support service and information systems. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Well-being of International workforce, and international HRIS
|
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Well-being of the International workforce, Health and safety, crisis management, global HR support service and information systems. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Comparative IHRM
|
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HRM issues in Europe, North America, Asia, IHRM department, professionalization of IHRM, Future of IHRM.
| |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Comparative IHRM
|
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HRM issues in Europe, North America, Asia, IHRM department, professionalization of IHRM, Future of IHRM.
| |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Comparative IHRM
|
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HRM issues in Europe, North America, Asia, IHRM department, professionalization of IHRM, Future of IHRM.
| |||||||||||||||||||||||||||||
Text Books And Reference Books: 1.Dowling, P. J., Festing, M., & Engle, A. D. (2019). International Human Resource Management (7th Ed.). New Delhi: Cengage Learning. | |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1.Punnett, B. J. (2019). International perspectives on organizational behavior (4th Edition.). New York: Routledge. 2.Edwards, T., &Ress, C. (2017). International Human Resource Management: Globalization, National Systems and Multinational Companies (Third Ed.). New York: Pearson. 3.Wintersberger, Daniel. (2017). International Human Resource Management: A Case Study Approach. U K: Kogan Page
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Evaluation Pattern
| |||||||||||||||||||||||||||||
BBA543M - RETAIL MANAGEMENT (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: This course introduces students to the new features in retail management, a real -world approach focusing on both small and large retailers. Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices with respect to the subject retail marketing
To recommend a retail communication and merchandise presentation for a particular retail store |
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Learning Outcome |
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ATTACHED: Previous Course Outcome Attached |
Unit-1 |
Teaching Hours:10 |
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Introduction to retailing
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Unit-1 |
Teaching Hours:10 |
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Introduction to retailing
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Unit-2 |
Teaching Hours:8 |
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Retail market strategy
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Unit-2 |
Teaching Hours:8 |
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Retail market strategy
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Unit-3 |
Teaching Hours:8 |
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Retail locations
|
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Unit-3 |
Teaching Hours:8 |
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Retail locations
|
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| |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Supply chain management
|
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| |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
||||||||||||||||||||||||||||
Supply chain management
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Unit-5 |
Teaching Hours:8 |
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CRM
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Unit-5 |
Teaching Hours:8 |
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CRM
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Unit-6 |
Teaching Hours:8 |
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Merchandise management and product management
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Unit-6 |
Teaching Hours:8 |
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Merchandise management and product management
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Unit-7 |
Teaching Hours:10 |
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Retail communication mix and Store management
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Unit-7 |
Teaching Hours:10 |
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Retail communication mix and Store management
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
Vedamani, G.G. (2013). Retail Management, Jaico Publishing House. | |||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||
BBA544E - WORKING CAPITAL MANAGEMENT (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: India is in a stage of robust economic growth, which can be accentuated by growth of entrepreneurs, who contribute through their innovation and sustainable ideas. This course on working capital management covers both the theoretical and practical aspects of working capital management of MSME units. It will highlight the necessity of proper management of current assets and current liabilities. It focuses on starting a new venture in India or any part of the globe and provides the skill set to analyze working capital finance by proper estimation of every component of Current assets and liabilities. Course Objectives: · To understand the concepts of working capital. · To comprehend with the need for having inventory control in firms · To evaluate sound credit policy by business firms. · To apply sound cash management system in business organizations. · To construct working capital estimation statements |
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Learning Outcome |
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CO1: Understand the concepts of working capital CO2: Evaluate sound credit policy by business firms. CO3: Appraise sound cash management system in business organizations. CO4: Explain the need for having inventory control in firms CO5: Construct working capital estimation statements |
Unit-1 |
Teaching Hours:8 |
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Introduction to Working Capital Management
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Level of knowledge: Conceptual
Concepts of Working Capital, Operating cycle and production cycle, Types of Working Capital Significance of Working Capital, Inadequate Working Capital Excess Working Capital and Adequate or optimum Working Capital, Determinants of Working Capital , Issues in Working Capital management ,Determinants of Working Capital, Principles of Working Capital Management, | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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Working Capital Estimation
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Level of Knowledge: Application
Estimation of Working Capital needs- Working Capital requirement under extra shift. Zero Working Capital approach, Estimation using operating cycle approach, Cash Budget, Cash flow statement, projected balance sheet and Regression method. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Management of Cash
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Level of Knowledge: Application
Introduction, Motives of holding cash, managing cash flows Determination of optimum cash balance. Cash planning and Cash management models Investment of surplus cash, Management of Marketable Securities Case studies on cash management | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Receivables Management
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Level of Knowledge: Application
Introduction, meaning of receivables, Objectives of RM Cost of maintaining receivables. Factors affecting size of Receivables, Dimensions of RM, and Formation of credit policy: Nature, goals, optimum credit policy, its variables, Credit standards- Altman Z score and using discriminatory analysis; Credit Period policy; Collection policy and procedures, collection period and ageing schedule, Practical problems on receivables management, Factoring and receivables Management, Case studies.
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Unit-5 |
Teaching Hours:10 |
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Inventory management
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Level of Knowledge: Application
Meaning of inventory, Nature of inventory, need of holding inventory, Benefits of inventory, Risks and costs of holding inventory. Objectives of inventory management, Tools and techniques of inventory management, perpetual inventory management system Determination of stock levels, EOQ, ABC analysis, VED analysis Inventory turnover ratios, Just In time inventory, Stock out costs, Valuation of inventories: using Incremental analysis; Case studies on inventory management | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:10 |
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Financing of Working capital
|
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Level of Knowledge: Application
Working capital Committee Reports, Dahejia committee, Chore Committee, Marathe committee, Chakravarty committee and Kannan Committee. Sources of Working capital finance, new trends in financing of working capital by banks Instruments of working capital financing. Valuation of working capital alternates: In house and factoring arrangements. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
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Contemporary trends in Working capital
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Level of Knowledge: Application
Turnover Method, Maximum Permissible Bank Finance (MPBF) System, Cash Budget System and Net Owned Funds System, Online Working capital financing. | |||||||||||||||||||||||||||||
Text Books And Reference Books:
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Essential Reading / Recommended Reading
| |||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||
BBA544F - MANAGEMENT CONTROL SYSTEM (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: Management control is a vital function within organizations from all sectors of the economy. Failures of management control lead to significant financial losses, damaged reputation, and even financial failure. Thus, in order to maximize the probability of success, organizations must ensure the effective design and application of management controls. The course aims to examine the design and implementation of management controls, while considering various factors influencing the management decision making. The course aim is to examine the application of management control system by cost analysis and behavior, Strategic planning and Budgeting, Variance analysis in control actions and Contemporary issues in management accounting. Attention will be paid to the changing design of management control systems within contemporary organizations. Factors necessary to manage change as organizations and their management controls change are also examined.
Course Objectives: Course enables students to
● Develop students with an understanding about traditional and innovative methods of management control techniques and implementation process in business.
● Equip the students with basic knowledge of cost behavior and analysis in managerial decision making.
● Impart knowledge on the budgetary control and activity based costing application in real time. ● Develop expertise in strategic and operational control techniques applicable in contemporary organization. |
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Learning Outcome |
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CO1: To Develop students an understanding about various methods of management control system and implementation process in business.
CO2: To Equip students with adequate knowledge about the process of managerial decision making and control system.
CO3: To Impart knowledge on the budgetary control and activity based costing application in real time.
CO4: To Equip the students with expertise in managerial decision making and its implementation considering the ethical aspects and overall impacts on business and society. |
Unit-1 |
Teaching Hours:6 |
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Management Control: Concepts and Contexts
|
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Management System: Introduction, Strategies and Management Control, Purpose and Significance of Management Control System, Elements, Types and Pre-requisites of Management Control System, Approaches – Cybernetic and Contingency, Business Strategy, Essentials in Designing Management Control System, Key success variables as control indicators – Input, Product, Marketing, Asset-Management, Performance, Tools of Management Control.
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Unit-1 |
Teaching Hours:6 |
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Management Control: Concepts and Contexts
|
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Management System: Introduction, Strategies and Management Control, Purpose and Significance of Management Control System, Elements, Types and Pre-requisites of Management Control System, Approaches – Cybernetic and Contingency, Business Strategy, Essentials in Designing Management Control System, Key success variables as control indicators – Input, Product, Marketing, Asset-Management, Performance, Tools of Management Control.
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Unit-2 |
Teaching Hours:10 |
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Budgeting and Budgetary Control
|
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Purpose and Significance of Budgetary Control, Steps in formulation of budgets, Administration and Review of Budgets, Behavioural Aspects of Budgeting, Functional Budgets, Fixed Budget and Flexible Budget, Capital Expenditure Budget and Evaluation Criterion, Zero Based Budgeting (ZBB), Management by Objective (MBO) and Budgeting as an Aid to Control.
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Unit-2 |
Teaching Hours:10 |
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Budgeting and Budgetary Control
|
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Purpose and Significance of Budgetary Control, Steps in formulation of budgets, Administration and Review of Budgets, Behavioural Aspects of Budgeting, Functional Budgets, Fixed Budget and Flexible Budget, Capital Expenditure Budget and Evaluation Criterion, Zero Based Budgeting (ZBB), Management by Objective (MBO) and Budgeting as an Aid to Control.
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Unit-3 |
Teaching Hours:10 |
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Cost Analysis for Managerial Decision Making
|
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Marginal Costing and its related issues, Cost-Volume Analysis (CVP), Break –Even Chart (BEC), Profit- Volume Ratio (P/V ratio), Margin of Safety (M/S), Angle of Incidence, Opportunity Cost, Sunk Cost, Relevant Costs, Marginal Costing and Managerial Decision Making- Diversification of products/ introduction of new product, Selection of profitable product mix/sales mix, Problems on limiting factor, Make or Buy decision, Decisions Relating to Acceptance And Rejection of a Special Offer / Order, Selling Price Decisions, Closing down of a division, Outsourcing or Suspending activities. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Cost Analysis for Managerial Decision Making
|
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Marginal Costing and its related issues, Cost-Volume Analysis (CVP), Break –Even Chart (BEC), Profit- Volume Ratio (P/V ratio), Margin of Safety (M/S), Angle of Incidence, Opportunity Cost, Sunk Cost, Relevant Costs, Marginal Costing and Managerial Decision Making- Diversification of products/ introduction of new product, Selection of profitable product mix/sales mix, Problems on limiting factor, Make or Buy decision, Decisions Relating to Acceptance And Rejection of a Special Offer / Order, Selling Price Decisions, Closing down of a division, Outsourcing or Suspending activities. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Standard Costing System and Variance Analysis for Control Actions
|
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Introduction, Historical costing, meaning of standard and standard costing. Steps involved in standard costing, standard cost v/s Target cost, Standard costing and budgetary control, Standard costs and estimated costs, Advantages and limitations of standard costing, Preliminaries for establishing a system of standard costing, determination of cost centre, classification of accounts, types of standards, organization for standard costing, setting of standards, analysis of variances, Material cost variance, Labor cost variance, Overhead cost variance, Sales variance, Profit Variance due to sales, Variance analysis .
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Unit-4 |
Teaching Hours:10 |
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Standard Costing System and Variance Analysis for Control Actions
|
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Introduction, Historical costing, meaning of standard and standard costing. Steps involved in standard costing, standard cost v/s Target cost, Standard costing and budgetary control, Standard costs and estimated costs, Advantages and limitations of standard costing, Preliminaries for establishing a system of standard costing, determination of cost centre, classification of accounts, types of standards, organization for standard costing, setting of standards, analysis of variances, Material cost variance, Labor cost variance, Overhead cost variance, Sales variance, Profit Variance due to sales, Variance analysis .
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Unit-5 |
Teaching Hours:10 |
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Transfer Pricing
|
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Concept and Objectives of Transfer Pricing, Ideal Situation for Operation of Transfer Pricing Mechanism, Constraints on Sourcing in Transfer Pricing, Methods of Calculating Transfer Pricing – Market based, Cost based, Cost Plus, Negotiated, Dual Pricing, International Transfer Pricing, and Administration of Transfer Pricing.
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Unit-5 |
Teaching Hours:10 |
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Transfer Pricing
|
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Concept and Objectives of Transfer Pricing, Ideal Situation for Operation of Transfer Pricing Mechanism, Constraints on Sourcing in Transfer Pricing, Methods of Calculating Transfer Pricing – Market based, Cost based, Cost Plus, Negotiated, Dual Pricing, International Transfer Pricing, and Administration of Transfer Pricing.
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Unit-6 |
Teaching Hours:8 |
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Activity Based Costing and Analysis
|
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Meaning and Approach, Traditional Costing Vs. Activity Based Costing, Main activities and cost drivers, Steps in development of ABC System, Application of ABC, Practical problems. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Activity Based Costing and Analysis
|
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Meaning and Approach, Traditional Costing Vs. Activity Based Costing, Main activities and cost drivers, Steps in development of ABC System, Application of ABC, Practical problems. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
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Contemporary issues in management accounting
|
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Value chain analysis, Quality costing, Target costing, Life cycle costing, Inflation Accounting, Kaizen Costing, Lean Accounting, Human Resource Accounting, Socio-Economic Costing.
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Unit-7 |
Teaching Hours:6 |
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Contemporary issues in management accounting
|
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Value chain analysis, Quality costing, Target costing, Life cycle costing, Inflation Accounting, Kaizen Costing, Lean Accounting, Human Resource Accounting, Socio-Economic Costing.
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Text Books And Reference Books: Das Subhash Chandra (Management Control System: Principles and Practices, PHI Learning Private Limited, latest edition. | |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
Robert N. Anthony and Vijay Govindarjan (2016). Management Control System, Mc Graw Hill Publication, 12th Edition.
3. Pandey.I.M. (2014). Management Accounting. New Delhi: Vikas Publishing House.
4. Gupta, S.K. (2013). Management Accounting. New Delhi: Kalyani Publishers.
5. Gordon,E.,& Jeyram, N. (2013). Management Accounting. New Delhi: Himalaya Publications.
6. Khan,M. Y. & Jain, P.K. (2013). Management Accounting. New Delhi: Tata Mcgraw Hill Education. 7. Madegowda.J. (2013). Management Accounting. New Delhi: Himalaya Publishing House. | |||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||
BBA544H - HUMAN RESOURCE DEVELOPMENT (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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The course provides an in-depth understanding of various concepts related to the HRD initiatives that are practiced in organizations. It focuses on the study and practice for increasing the learning capacity of individuals, groups, and organizations. It explains the process of development and application of functional knowledge through interventions in order to optimize human and organizational growth and effectiveness. Course Objectives:
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Learning Outcome |
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CO1: Identify the training need requirements across various functional areas. CO2: Plan and organize training programmes to meet the individual and organizational requirements. CO3: Analyze the challenges in implementing the training programmes and provide solutions for the same. CO4: Compare the differences between training and development programmes and other concepts like coaching, mentoring and counseling. CO5: Design an appropriate HRD intervention to solve real time organizational problems.
|
Unit-1 |
Teaching Hours:8 |
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Introduction to HRD
|
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Unit I: Introduction to HRD 8 Hrs
Level of Knowledge: Conceptual
Definition, Objectives, Scope and Importance of HRD; HRD philosophy, Features of HRD, HRD Mechanisms, Integrated HRD systems, HRD field and climate, Organizational strategy and HRD intervention, HRD Audit.
| |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
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Introduction to HRD
|
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Unit I: Introduction to HRD 8 Hrs
Level of Knowledge: Conceptual
Definition, Objectives, Scope and Importance of HRD; HRD philosophy, Features of HRD, HRD Mechanisms, Integrated HRD systems, HRD field and climate, Organizational strategy and HRD intervention, HRD Audit.
| |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
||||||||||||||||||||||||||||
Introduction to HRD
|
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Unit I: Introduction to HRD 8 Hrs
Level of Knowledge: Conceptual
Definition, Objectives, Scope and Importance of HRD; HRD philosophy, Features of HRD, HRD Mechanisms, Integrated HRD systems, HRD field and climate, Organizational strategy and HRD intervention, HRD Audit.
| |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Pre-Training Work
|
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Training, development and education, Training policies, objectives and strategies, Importance of TNI, Pre-training activities, Identifying training needs, Training at different levels, Business goals vs training.
| |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Pre-Training Work
|
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Training, development and education, Training policies, objectives and strategies, Importance of TNI, Pre-training activities, Identifying training needs, Training at different levels, Business goals vs training.
| |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Pre-Training Work
|
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Training, development and education, Training policies, objectives and strategies, Importance of TNI, Pre-training activities, Identifying training needs, Training at different levels, Business goals vs training.
| |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Curriculum and Pedagogy
|
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Training specification, training design, impediments to effective training, specification of training methods, seven principles of good practice, expectation of participants, qualities of good trainers. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Curriculum and Pedagogy
|
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Training specification, training design, impediments to effective training, specification of training methods, seven principles of good practice, expectation of participants, qualities of good trainers. | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Curriculum and Pedagogy
|
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Training specification, training design, impediments to effective training, specification of training methods, seven principles of good practice, expectation of participants, qualities of good trainers. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Training Evaluation
|
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Purpose of training evaluation, principles of evaluation, process of evaluation, clients in training process, training evaluation models. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Training Evaluation
|
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Purpose of training evaluation, principles of evaluation, process of evaluation, clients in training process, training evaluation models. | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Training Evaluation
|
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Purpose of training evaluation, principles of evaluation, process of evaluation, clients in training process, training evaluation models. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Coaching & Mentoring
|
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Roles of Managers, Coaching, Competencies of coaches, developing a coaching eye, coaching style of leadership, management support in coaching, managing the role stretch of executives. Leaders and Managers, leadership characteristics, developing leadership potential, mentoring, mentoring vs coaching, implementing mentoring practices.. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
||||||||||||||||||||||||||||
Coaching & Mentoring
|
|||||||||||||||||||||||||||||
Roles of Managers, Coaching, Competencies of coaches, developing a coaching eye, coaching style of leadership, management support in coaching, managing the role stretch of executives. Leaders and Managers, leadership characteristics, developing leadership potential, mentoring, mentoring vs coaching, implementing mentoring practices.. | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
||||||||||||||||||||||||||||
Coaching & Mentoring
|
|||||||||||||||||||||||||||||
Roles of Managers, Coaching, Competencies of coaches, developing a coaching eye, coaching style of leadership, management support in coaching, managing the role stretch of executives. Leaders and Managers, leadership characteristics, developing leadership potential, mentoring, mentoring vs coaching, implementing mentoring practices.. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Counseling
|
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Quality of work life, counseling, prerequisites of employee counseling, guidelines to effective counseling, counseling techniques, types of counseling, counseling process, stress management interventions, benefits of counseling. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Counseling
|
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Quality of work life, counseling, prerequisites of employee counseling, guidelines to effective counseling, counseling techniques, types of counseling, counseling process, stress management interventions, benefits of counseling. | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Counseling
|
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Quality of work life, counseling, prerequisites of employee counseling, guidelines to effective counseling, counseling techniques, types of counseling, counseling process, stress management interventions, benefits of counseling. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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Developing Commitment and Motivation
|
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Organizational commitment, types of commitment, determinants of organizational commitment, creating a suitable environment, developing commitment in individual employees, Motives and applied motivation. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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Developing Commitment and Motivation
|
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Organizational commitment, types of commitment, determinants of organizational commitment, creating a suitable environment, developing commitment in individual employees, Motives and applied motivation. | |||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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Developing Commitment and Motivation
|
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Organizational commitment, types of commitment, determinants of organizational commitment, creating a suitable environment, developing commitment in individual employees, Motives and applied motivation. | |||||||||||||||||||||||||||||
Text Books And Reference Books: Haldar, U.K. (2013). Human Resource Development (1sted.).New Delhi, India: Oxford University Press. | |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
| |||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||
BBA544M - CUSTOMER RELATIONSHIP MANAGEMENT (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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This course examines customer relationship management (CRM) and its application in marketing, sales, and service. Effective CRM strategies help companies align business processes with customer-centric strategies using people, technology, and knowledge. Emphasis is given on both conceptual knowledge and hands-on learning using leading CRM software. Course Objectives: ●To define relationship theory from the point of view of the customer and the organization ●To critically analyse an organisation's relational strategies with stakeholder groups that affect how well it meets customer needs ●To evaluate CRM implementation strategies ●To formulate and assess strategic, operational and tactical CRM decisions. ●To plan and conduct an investigation on an aspect of CRM, and communicate findings in an appropriate format.
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Learning Outcome |
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CO 1: Defining relationship theory from the point of view of the customer and the organization CO 2: Critically analyse an organisation's relational strategies with stakeholder groups that affect how well it meets customer needs CO 3: Evaluate CRM implementation strategies CO 4: Formulate and assess strategic, operational and tactical CRM decisions. CO 5: Plan and conduct an investigation on an aspect of CRM, and communicate findings in an appropriate format. |
Unit-1 |
Teaching Hours:8 |
UNIT I - Emerging Concepts in Customer Relationship Management
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Level of Knowledge: Conceptual CRM Definition, Need and Importance : Conceptual Framework of Customer Relationship Management ; The Value Pyramid , Customer Interaction Cycle , Customer Profiling and Total Customer Experience, Goals of a CRM Strategy and Obstacles, CRM Solutions Map, Discussing People, Processes and Technology, CRM myths.
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Unit-1 |
Teaching Hours:8 |
UNIT I - Emerging Concepts in Customer Relationship Management
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Level of Knowledge: Conceptual CRM Definition, Need and Importance : Conceptual Framework of Customer Relationship Management ; The Value Pyramid , Customer Interaction Cycle , Customer Profiling and Total Customer Experience, Goals of a CRM Strategy and Obstacles, CRM Solutions Map, Discussing People, Processes and Technology, CRM myths.
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Unit-2 |
Teaching Hours:8 |
UNIT II- Data, Information & Technology
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Level of Knowledge: Conceptual CRM Technology and Data Platforms, Database and Data Management, and the role of Business Intelligence (BI) in CRM, Database and customer data development.
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Unit-2 |
Teaching Hours:8 |
UNIT II- Data, Information & Technology
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Level of Knowledge: Conceptual CRM Technology and Data Platforms, Database and Data Management, and the role of Business Intelligence (BI) in CRM, Database and customer data development.
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Unit-3 |
Teaching Hours:8 |
UNIT III - Relationship marketing and the Concept of Customer Value
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Level of Knowledge: Conceptual Overview, the link between CRM and database marketing, importance of customer value, Retention-satisfaction-loyalty-profit chain.
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Unit-3 |
Teaching Hours:8 |
UNIT III - Relationship marketing and the Concept of Customer Value
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Level of Knowledge: Conceptual Overview, the link between CRM and database marketing, importance of customer value, Retention-satisfaction-loyalty-profit chain.
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Unit-4 |
Teaching Hours:10 |
UNIT IV-Strategic CRM
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Level of Knowledge: Conceptual Business-to-Business CRM, Impact of Customer Relationship management on Sales & Marketing Strategy, Customer Management organisation, Information Capture and alignment of technology, Steps in Developing CRM strategy.
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Unit-4 |
Teaching Hours:10 |
UNIT IV-Strategic CRM
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Level of Knowledge: Conceptual Business-to-Business CRM, Impact of Customer Relationship management on Sales & Marketing Strategy, Customer Management organisation, Information Capture and alignment of technology, Steps in Developing CRM strategy.
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Unit-5 |
Teaching Hours:8 |
UNIT V - Implementing the CRM strategy
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Level of Knowledge: Conceptual Elements of CRM System, CRM implementation process objectives, stages of Implementation.
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Unit-5 |
Teaching Hours:8 |
UNIT V - Implementing the CRM strategy
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Level of Knowledge: Conceptual Elements of CRM System, CRM implementation process objectives, stages of Implementation.
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Unit-6 |
Teaching Hours:10 |
UNIT VI-CRM Evaluation
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Level of Knowledge: Conceptual Categories of measurement of CRM effectiveness, CRM’s impact on company efficiency, effectiveness, and employee behaviour.
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Unit-6 |
Teaching Hours:10 |
UNIT VI-CRM Evaluation
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Level of Knowledge: Conceptual Categories of measurement of CRM effectiveness, CRM’s impact on company efficiency, effectiveness, and employee behaviour.
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Unit-7 |
Teaching Hours:8 |
UNIT VII -Privacy, Ethics and Future of CRM
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Level of Knowledge: Conceptual Consumer privacy concerns, privacy and ethical compliance, Social Networking and CRM, CRM trends, Challenges and Opportunities.
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Unit-7 |
Teaching Hours:8 |
UNIT VII -Privacy, Ethics and Future of CRM
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Level of Knowledge: Conceptual Consumer privacy concerns, privacy and ethical compliance, Social Networking and CRM, CRM trends, Challenges and Opportunities.
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Text Books And Reference Books: 1.Francis Buttle, S. M. (2015). Customer Relationship Management (3rd edition).Routled | |
Essential Reading / Recommended Reading 1.Don Peppers, M. R. (2011). Managing Customer Relationships: A Strategic Framework. John Wiley & Sons. 2.Francis Buttle, S. M. (2015). Customer Relationship Management (3rd edition). Routledge. 3.RAI, A. K. (2013). Customer relationship management: concepts and cases. PHI Learning Pvt Ltd. 4.Roger J. Baran, R. J. (2017). Customer Relationship Management: The Foundation of Contemporary Marketing. New York and London: Routledge. 5.V. Kumar, W. R. (2012). Customer Relationship Management: Concept, Strategy, and Tools (2nd edition). Springer.99
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Evaluation Pattern CIA 1-20 marks CIA 2-25 marks CIA 3-20 marks ESE- 30 marks Attendance- 5 marks Total- 100 marks | |
BBA545E - PRODUCT DESIGN AND DEVELOPMENT (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Innovation is a vital process in driving change at every level in society: Enterprises which fail to innovate may find themselves overtaken by competitors to the detriment of economic development and growth on a regional, national, and international scale. Innovative products require lot of creativity to be able to compete in this competitive arena. This course will draw on the perspectives of marketing, design, and manufacturing into a single approach to product development. It will also provide a set of product development methods that can be put into practice on development projects. In addition, selected cases drawn from a range of sectors will be used to illustrate practical aspects associated with implementing the concept of product design and development. Course Objectives:
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Learning Outcome |
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CO1: Assess and articulate the key concepts involved in the management and development of new products and services. CO2: Evaluate various design methodologies and their application in the new product development process. CO3: Develop the systems and methods to real-world scenarios, demonstrating the ability to develop innovative and market-ready products. |
Unit-1 |
Teaching Hours:6 |
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Product Planning
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New Product Development stage, including: Idea Generation, Idea Screening, Concept Development and Testing, Marketing Strategy Development, Business Analysis, Product Development, Test Marketing, Commercialization, PLC, Branding & Globalization. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Idea Generation
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Generating Ideas for New Products, Building a Culture of Innovation; Sources of ideas: continuous improvement, imitation, customer needs analysis. Characteristics of successful product development, product specification – Physical, chemical & operational, Challenges of product development, product development types. The Role and importance of AI in New Product Design and Development. | |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Design Thinking Techniques
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Modes of design thinking, Developing and Selecting Product; Concepts; Product Architecture; Industrial Design; Ergonomics, User Interface Design. | |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Prototyping and Management and AI Applications
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Types of prototyping, Rapid prototyping, Design for Manufacturing; Product Testing and Reliability, Simulation and Design Tools; Product Launch; Design for the Environment; Product Lifecycle Management. Design for assembly, design for disassembly, robust design. Technology life cycle, Types of testing, Product Development Economics, Activity based costing, AI Applications in Product Design, Importance of AI in New Product Design and Development. | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Testing and Launching New Products
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Pre-test-market forecasting, beta testing, test markets, information acceleration; The social impact of new products; socially responsible innovation. Value engineering, steps in value engineering. Quality standards: ISO, 6sigma and BIS. Failure Modes and Effects Analysis (FMEA), Ishikawa Diagram (Fishbone Diagram). | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Service Design
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Purpose and objectives of service design, service design process, RACI matrix, issues in service design, Critical success factors and key performance indicators. | |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
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Intellectual Property Rights and Patent Laws
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Introduction to Intellectual Property Rights, (IPR), TRIPS Agreement, – Need for IP management, Purpose of a Patent, Infringement of Patents, Copyright and trademark, Importance of IP and Terms of protection, Patent Filing Procedures. | |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: R1. Product Design and Development, Ulrich, Karl T., Eppinger, Steve D., and Yang, Maria C., 7th ed., McGraw-Hill Education, 2019. R2. Product Design and Manufacturing, Chitale A.K, Gupta R.C, 6th ed, PHI Learning Private Ltd, 2013. | |||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading R1. Creative Confidence: Unleashing the Creative Potential Within Us All. Kelley, Tom, and David Kelley. Crown Business, 2013. R2. Design Thinking: A Modern Approach for Making Crucial Business Decisions, Create Great Products and Manage Successful Startups and Companies, Steven Branson, 10th ed., Independently Published, 2020.
R3. Intellectual Property Rights and the Law, G.B. Reddy., Gogia Law Agency, 7th ed., Reprint, 2009.
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Evaluation Pattern
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BBA545F - MERGERS, ACQUISITIONS AND CORPORATE RESTRUCTURING (2022 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: The corporate world is undergoing a sea change and firms have been growing in size, becoming global and diversifying into new areas. They quite often face different challenges, more so in case of Indian companies. The last decade has seen numerous M&As, which have often forced firms to adopt special strategies for growth and survival. Today M&As have become a global phenomenon and Indian companies which had often been targets of Mergers and acquisitions, reversed the trend and started acquiring other companies both in India and abroad. This course intends to provide knowledge on different aspects of Mergers and acquisitions. Course Objectives: · To understand Mergers and acquisitions happening in the corporate world · To evaluate the M&A process · To compute the organizational synergies resulting by corporate restructuring · To understand need for and performance of cross-border mergers and acquisitions |
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Learning Outcome |
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CO1: To acquire the knowledge on basics of Mergers and acquisitions . CO2: To formulate right financial decisions with regard to corporate restruct+I1uring in a dynamic global business environment CO3: To analyze the organizational synergies resulted by corporate restructuring CO4: To evaluate the process involved in M&A, Business valuation, takeover and its consequences |
Unit-1 |
Teaching Hours:12 |
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Introduction to Corporate Restructuring
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Level of Knowledge: Conceptual Introduction – Forms of corporate restructuring –M&A, Joint Ventures, sell-off and spin-off, divestitures, LBO, MBO,MLP, ESOP- History of merger movement –types of merger- Economic rationale for different types of merger - Motives behind Mergers – theories of merger- synergy of mergers and acquisitions – Internal and external change forces contributing towards M&A activities Readings and cases: M&A: Theone thing you need to get right by Roger L Martin 3 Common M&A Pitfalls and how to avoid them by Craig Walker Surviving M&A: How to thrive amid the turmoil by Mitchell Lee Marks, Philip Mirvis and Ron Ashkenas
Improving the odds of M&A success by Tom Herd, Terry W Steger and Arun K Saksena | |||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:12 |
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Introduction to Corporate Restructuring
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Level of Knowledge: Conceptual Introduction – Forms of corporate restructuring –M&A, Joint Ventures, sell-off and spin-off, divestitures, LBO, MBO,MLP, ESOP- History of merger movement –types of merger- Economic rationale for different types of merger - Motives behind Mergers – theories of merger- synergy of mergers and acquisitions – Internal and external change forces contributing towards M&A activities Readings and cases: M&A: Theone thing you need to get right by Roger L Martin 3 Common M&A Pitfalls and how to avoid them by Craig Walker Surviving M&A: How to thrive amid the turmoil by Mitchell Lee Marks, Philip Mirvis and Ron Ashkenas
Improving the odds of M&A success by Tom Herd, Terry W Steger and Arun K Saksena | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
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Corporate Restructuring Mergers and Acquisition
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Level of Knowledge: Analytical Identification of target – Negotiation – closing the deal – due diligence – M&A integration – organisational and human aspects – Managerial challenges of M&A Readings and cases: The Mergers and Acquisitions process by John C Coates H.J. Heinz Merger and Acquistion by David P Stowell and Nicholas Kawar Sustainability and Post-Merger Integration: The Dow Chemical Company’s 2009 Acquisition of Rohm & Haas 3 Ways M&A Is Different When You are acquiring a Digital Company by Arnaud Leroi
Building a global corporate social responsibility program via mergers and acquisitions: A Managerial framework by Kathleen Marshall Park, Olimpia Meglio, Svante Schriber | |||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
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Corporate Restructuring Mergers and Acquisition
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Level of Knowledge: Analytical Identification of target – Negotiation – closing the deal – due diligence – M&A integration – organisational and human aspects – Managerial challenges of M&A Readings and cases: The Mergers and Acquisitions process by John C Coates H.J. Heinz Merger and Acquistion by David P Stowell and Nicholas Kawar Sustainability and Post-Merger Integration: The Dow Chemical Company’s 2009 Acquisition of Rohm & Haas 3 Ways M&A Is Different When You are acquiring a Digital Company by Arnaud Leroi
Building a global corporate social responsibility program via mergers and acquisitions: A Managerial framework by Kathleen Marshall Park, Olimpia Meglio, Svante Schriber | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:14 |
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Valuation
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Level of Knowledge: Analytical
Valuation of operating and financial synergy – Valuation of LBO – Methods of financing- cash offer, share exchange ratio – M&A as a capital budgeting decision Readings and cases: Evaluating M&A Deals: Accretion vs. Dilution of Earnings-per-share Methods for evaluation for M&A Evaluating M&A Deals: Introduction to the Deal NPV Business Valuation in M&A Mergers and acquisitions: Overcoming pitfalls, building synergy, and creating value by Michael Hitt and et al Teuer Furniture (A): Discounted Cash Flow Valuation by Mitchell Peterson DuPont Corporation: Sale of Performance coatings (LBO) | |||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:14 |
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Valuation
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Level of Knowledge: Analytical
Valuation of operating and financial synergy – Valuation of LBO – Methods of financing- cash offer, share exchange ratio – M&A as a capital budgeting decision Readings and cases: Evaluating M&A Deals: Accretion vs. Dilution of Earnings-per-share Methods for evaluation for M&A Evaluating M&A Deals: Introduction to the Deal NPV Business Valuation in M&A Mergers and acquisitions: Overcoming pitfalls, building synergy, and creating value by Michael Hitt and et al Teuer Furniture (A): Discounted Cash Flow Valuation by Mitchell Peterson DuPont Corporation: Sale of Performance coatings (LBO) | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Corporate Restructuring (Takeover )
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Level of Knowledge: Conceptual
Types of takeover – Hostile takeover approaches – Takeover defences – Anti-takeover amendments- SEBI takeover code Readings and cases: How Emerging Giants Are Rewriting the Rules of M&A The Leaders: Who Make M&A Work | |||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Corporate Restructuring (Takeover )
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Level of Knowledge: Conceptual
Types of takeover – Hostile takeover approaches – Takeover defences – Anti-takeover amendments- SEBI takeover code Readings and cases: How Emerging Giants Are Rewriting the Rules of M&A The Leaders: Who Make M&A Work | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:7 |
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Legal and Accounting
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Level of Knowledge: Conceptual
Legal and Accounting aspects of M&A – accounting for amalgamation- Pooling of interest method, Purchase method – Provisions of companies Act of 2013, Income Tax Act 1961, Provisions of competition Act. Readings and cases: TYCO –M&A Machine – Stanford Case Accounting for Mergers & Acquisitions | |||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:7 |
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Legal and Accounting
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Level of Knowledge: Conceptual
Legal and Accounting aspects of M&A – accounting for amalgamation- Pooling of interest method, Purchase method – Provisions of companies Act of 2013, Income Tax Act 1961, Provisions of competition Act. Readings and cases: TYCO –M&A Machine – Stanford Case Accounting for Mergers & Acquisitions | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:7 |
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Cross Border Deals
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Level of Knowledge: Analytical
Cross Border Mergers and Acquisitions – The theory of MNE – Reasons – strategies and performance of CBMA. Readings and cases: Why do Cross-border Merger/Acquisition Deals become Delayed, or Unsuccessful? – ACross-Case Analysis in the Dynamic Industries Tata Steel and Corus Case Videocon and Daewoo Electronics corporation case | |||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:7 |
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Cross Border Deals
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Level of Knowledge: Analytical
Cross Border Mergers and Acquisitions – The theory of MNE – Reasons – strategies and performance of CBMA. Readings and cases: Why do Cross-border Merger/Acquisition Deals become Delayed, or Unsuccessful? – ACross-Case Analysis in the Dynamic Industries Tata Steel and Corus Case Videocon and Daewoo Electronics corporation case | |||||||||||||||||||||||||||||
Text Books And Reference Books: 1. Godbole, P. (2018). Mergers Acquisitions and Corporate Restructuring. Noida: Vikas Publishing House. | |||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1. Kale, R. S. (2013). Mergers and Acquisitions. New Delhi: Oxford University Press. 2. Rajesh, K.B. (2010). Mergers and Acquisitions. Text and Cases. New Delhi: Tata Mcgraw Hill. 3. Sudarsanam, S. (2010). Creating Value through Mergers and Acquisitions. New Delhi: Peasons Education. 4. Pandey, I.M. (2010). Financial Management. New Delhi: Vikas Publishig house. 5. Gauchan, P. A. (2014). Mergers, Acquisitions and Corporate Restructurings. New Delhi: Wiley India Pvt. Ltd.,. 6. Jha, N. (2011). Mergers, Acquisitions and Corporate Restructuring. Mumbai: Himalaya Publishing House Pvt. Ltd.,. 7. Yaragol, P. B., & S, B. C. (2015). Mergers & Acquisitions. Delhi: Kalyani Publishers. | |||||||||||||||||||||||||||||
Evaluation Pattern
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BBA545H - ORGANIZATION THEORY AND DESIGN (2022 Batch) | |||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: Organization Theory and Design focuses on integrating contemporary thinking about organization design with classic ideas and theories. It describes the organizations that have undergone major shifts in organization design, strategic direction, values or culture as they strive to become learning organizations and be more competitive in today’s turbulent global environment. This course focuses on the complexity of the global environment and explores concepts and ideas that can help HR managers design their organization to be more effective on a global scale. This course focuses on organization design as a key success factor for any business environment, cultural shift or transformation effort and its contribution to organization effectiveness. Course Objectives: ● To understand the science behind organization design ● To provide an insight into the emergence of new forms of organizational structure ● To enable students to learn basic challenges in designing an organizational structure ● To explain various factors determining the design of an organizational structure ● To understand the integration of technology and organizational design |
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Learning Outcome |
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CLO1: Analyze the use of organizational design in promoting creativity and innovation from a global perspective CLO2: Identify and analyse various challenges in designing an organizational structure CLO3: Examine new forms of organization design & structure adopted by companies to meet changing business requirements CLO4: Identify and Analyse various factors affecting organizational design and structure CLO5: Conduct an organizational analysis using a framework to assess the need to integrate structure, strategy and technology |
Unit-1 |
Teaching Hours:12 |
UNIT I: Organisations and Organisational Stakeholders
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Organization theory- Organizational structure, organizational culture, organizational design, Importance of organizational design competitive advantage, managing diversity, increasing efficiency and innovation, improving coordination and motivation, developing and implementing strategy, Consequences of poor organizational design, Organizational stakeholders, satisfying stakeholders’ goals and interests | |
Unit-1 |
Teaching Hours:12 |
UNIT I: Organisations and Organisational Stakeholders
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Organization theory- Organizational structure, organizational culture, organizational design, Importance of organizational design competitive advantage, managing diversity, increasing efficiency and innovation, improving coordination and motivation, developing and implementing strategy, Consequences of poor organizational design, Organizational stakeholders, satisfying stakeholders’ goals and interests | |
Unit-2 |
Teaching Hours:10 |
UNIT II: Basic Challenges of Organisational Design
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Organizational roles, Vertical and Horizontal Differentiation, Organizational Design Challenges differentiation and integration, balancing centralization and decentralization, balancing standardization and mutual adjustment, coordinating the formal and informal organizations, Mechanistic and Organic Organizational structure | |
Unit-2 |
Teaching Hours:10 |
UNIT II: Basic Challenges of Organisational Design
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Organizational roles, Vertical and Horizontal Differentiation, Organizational Design Challenges differentiation and integration, balancing centralization and decentralization, balancing standardization and mutual adjustment, coordinating the formal and informal organizations, Mechanistic and Organic Organizational structure | |
Unit-3 |
Teaching Hours:10 |
UNIT III: Designing Organisational Structure: Authority & Control
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Top managers and Organizational Authority, Vertical Differentiation –size and height limitations, problems with tall hierarchies, Factors affecting the shape of the Hierarchy, Principles of Bureaucratic Structure, Advantages and limitations of Bureaucratic Structure | |
Unit-3 |
Teaching Hours:10 |
UNIT III: Designing Organisational Structure: Authority & Control
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Top managers and Organizational Authority, Vertical Differentiation –size and height limitations, problems with tall hierarchies, Factors affecting the shape of the Hierarchy, Principles of Bureaucratic Structure, Advantages and limitations of Bureaucratic Structure | |
Unit-4 |
Teaching Hours:8 |
UNIT IV: Designing Organisational Structure
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Functional Structure: Advantages of a Functional Structure, Control Problems in a Functional Structure, Changing the design of the functional structure, moving to a Divisional Structure-Product and Multidivisional Structure, Geographic Structure, Market Structure, Matrix Structure. | |
Unit-4 |
Teaching Hours:8 |
UNIT IV: Designing Organisational Structure
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Functional Structure: Advantages of a Functional Structure, Control Problems in a Functional Structure, Changing the design of the functional structure, moving to a Divisional Structure-Product and Multidivisional Structure, Geographic Structure, Market Structure, Matrix Structure. | |
Unit-5 |
Teaching Hours:4 |
UNIT V Organizational Strategy and Structure
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Organizational Strategy and Structure-Sources of Core Competences, Three Levels of Strategy and Structure | |
Unit-5 |
Teaching Hours:4 |
UNIT V Organizational Strategy and Structure
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Organizational Strategy and Structure-Sources of Core Competences, Three Levels of Strategy and Structure | |
Unit-6 |
Teaching Hours:8 |
UNIT VI: Organisational Design and Technology
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Technology and Organizational Effectiveness, Technical Complexity and Organizational Structure, Routine tasks and complex tasks- Theory of Charles Perrow, Task Interdependence: The Theory of James D Thompson | |
Unit-6 |
Teaching Hours:8 |
UNIT VI: Organisational Design and Technology
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Technology and Organizational Effectiveness, Technical Complexity and Organizational Structure, Routine tasks and complex tasks- Theory of Charles Perrow, Task Interdependence: The Theory of James D Thompson | |
Unit-7 |
Teaching Hours:8 |
UNIT VII: Managing the New Technological Environment
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Managing Innovation in High-Tech Organizations, Advanced Technology and Organizational Culture, Creating a Culture for Innovation, Flexible Work Teams | |
Unit-7 |
Teaching Hours:8 |
UNIT VII: Managing the New Technological Environment
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Managing Innovation in High-Tech Organizations, Advanced Technology and Organizational Culture, Creating a Culture for Innovation, Flexible Work Teams | |
Text Books And Reference Books: ● Jones, G. R., & Mary, M. (2017). Organizational Theory, Design and Change. Pearson Education. | |
Essential Reading / Recommended Reading ● Daft, R.L. (2016).Understanding the Theory and Design of Organizations. Cengage Learning. ● Murphy, J., Millmott, H., & Daft, R. L. (2014). Organization Theory and Design. Cengage Learning. ● Robbins, S. P. (2008). Organization Theory, Structure, Design and Applications. Phi Learning Private Ltd. ● Anderson, D. L. 1. (2013). Organization Development: The process of leading organizational change (3rd edition.). Los Angeles: SAGE Publications. | |
Evaluation Pattern CIA I 20 Marks CIA II 25 Marks CIA III 20 Marks ESE 30 Marks Attendance 5 Marks | |
BBA545M - INTERNATIONAL MARKETING (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The course focuses on the conceptual framework for international marketing and the business environment (economic, socio-cultural, political, legal and regulatory) in which global companies must operate. It provides the student with the knowledge and tools for assessing and analysing international market opportunities and threats, as well as the ability to formulate marketing strategies and programs with a global perspective. It presents the interplay of dynamic driving forces in the global business environment, the rapid economic integration of the world, and how these factors impact on the formulation and implementation of international marketing strategies. Course Objectives: ●To understand the manifestations of international markets ●To analyze the various aspects of international marketing ●To apply the management functions of international marketing ●To construct and compare the strategic issues and choices available for managers in international marketing
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Learning Outcome |
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CO 1: Understand the manifestations of international markets CO 2: Analyse the various aspects in international marketing CO 3: Apply the management functions of international marketing CO 4: Construct and compare the strategy issues and choices available for managers in international marketing |
Unit-1 |
Teaching Hours:8 |
Introduction to International Marketing
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Definition, Objectives, Scope, Importance, Challenges, International Organization – WTO, IDA, IFC, IBRD, ICSID, IMF, UNCTAD, UNIDO, Driving and Restraining forces | |
Unit-1 |
Teaching Hours:8 |
Introduction to International Marketing
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Definition, Objectives, Scope, Importance, Challenges, International Organization – WTO, IDA, IFC, IBRD, ICSID, IMF, UNCTAD, UNIDO, Driving and Restraining forces | |
Unit-1 |
Teaching Hours:8 |
Introduction to International Marketing
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Definition, Objectives, Scope, Importance, Challenges, International Organization – WTO, IDA, IFC, IBRD, ICSID, IMF, UNCTAD, UNIDO, Driving and Restraining forces | |
Unit-2 |
Teaching Hours:10 |
Global Marketing Environment
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Global Economic Environment, Global trade environment, Socio Environment, Cultural environment, Cultural Dynamics in Global markets, Political environment, International legal rules and regulatory environments. | |
Unit-2 |
Teaching Hours:10 |
Global Marketing Environment
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Global Economic Environment, Global trade environment, Socio Environment, Cultural environment, Cultural Dynamics in Global markets, Political environment, International legal rules and regulatory environments. | |
Unit-2 |
Teaching Hours:10 |
Global Marketing Environment
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Global Economic Environment, Global trade environment, Socio Environment, Cultural environment, Cultural Dynamics in Global markets, Political environment, International legal rules and regulatory environments. | |
Unit-3 |
Teaching Hours:10 |
Approaching Global Markets
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Analysing and Targeting Global Market Opportunities, Global Customers, Global Marketing Environment, Global Marketing information systems and Market research, segmentation, targeting and positioning, importing, exporting and sourcing. | |
Unit-3 |
Teaching Hours:10 |
Approaching Global Markets
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Analysing and Targeting Global Market Opportunities, Global Customers, Global Marketing Environment, Global Marketing information systems and Market research, segmentation, targeting and positioning, importing, exporting and sourcing. | |
Unit-3 |
Teaching Hours:10 |
Approaching Global Markets
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Analysing and Targeting Global Market Opportunities, Global Customers, Global Marketing Environment, Global Marketing information systems and Market research, segmentation, targeting and positioning, importing, exporting and sourcing. | |
Unit-4 |
Teaching Hours:5 |
Global market entry strategies
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Licensing, investment and strategic alliances. Global Marketing Strategy-Global entry and Expansion Strategies, Competitive analysis and strategy.
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Unit-4 |
Teaching Hours:5 |
Global market entry strategies
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Licensing, investment and strategic alliances. Global Marketing Strategy-Global entry and Expansion Strategies, Competitive analysis and strategy.
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Unit-4 |
Teaching Hours:5 |
Global market entry strategies
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Licensing, investment and strategic alliances. Global Marketing Strategy-Global entry and Expansion Strategies, Competitive analysis and strategy.
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Unit-5 |
Teaching Hours:10 |
Global Marketing Mix
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Brand and product decisions in global marketing, Pricing decisions, global marketing channels and physical distributions, Global marketing Communication decisions, global marketing and the digital revolution. | |
Unit-5 |
Teaching Hours:10 |
Global Marketing Mix
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Brand and product decisions in global marketing, Pricing decisions, global marketing channels and physical distributions, Global marketing Communication decisions, global marketing and the digital revolution. | |
Unit-5 |
Teaching Hours:10 |
Global Marketing Mix
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Brand and product decisions in global marketing, Pricing decisions, global marketing channels and physical distributions, Global marketing Communication decisions, global marketing and the digital revolution. | |
Unit-6 |
Teaching Hours:7 |
Strategy and leadership in the twenty first century
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Strategic elements of competitive advantage, leadership, organization and corporate social responsibility | |
Unit-6 |
Teaching Hours:7 |
Strategy and leadership in the twenty first century
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Strategic elements of competitive advantage, leadership, organization and corporate social responsibility | |
Unit-6 |
Teaching Hours:7 |
Strategy and leadership in the twenty first century
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Strategic elements of competitive advantage, leadership, organization and corporate social responsibility | |
Unit-7 |
Teaching Hours:10 |
Legal and Ethical in International Marketing
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Introduction, Nature of International Business Disputes and Proposed Action, Legal Concepts, International Dispute settlement Machinery, Ethical Consideration in Marketing Communication. | |
Unit-7 |
Teaching Hours:10 |
Legal and Ethical in International Marketing
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Introduction, Nature of International Business Disputes and Proposed Action, Legal Concepts, International Dispute settlement Machinery, Ethical Consideration in Marketing Communication. | |
Unit-7 |
Teaching Hours:10 |
Legal and Ethical in International Marketing
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Introduction, Nature of International Business Disputes and Proposed Action, Legal Concepts, International Dispute settlement Machinery, Ethical Consideration in Marketing Communication. | |
Text Books And Reference Books: Keegan, Warren J., & Green, Mark C. (2017) Global Marketing , Pearson Education Inc. publishing as Prentice Hall International | |
Essential Reading / Recommended Reading 1. Donald L. Brady (2015) Essentials of International marketing, Routledge,Cengage Learning 2. Daniel W Baack, Eric G. Harris, Donald Baack (2012), International Marketing, SAGE Publications 3. Mathur U C (2008) International Marketing Management, SAGE Publications. 4. Pervez N. Ghauri, Philip R.Cateora,(2006) International Marketing, McGrawhill Education
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Evaluation Pattern CIA- 70 marks ETE-30 marks Total-100 marks | |
BBA551A - DATA MANAGEMENT FOR BUSINESS ANALYTICS (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The goal of the course is to present a basic introduction to database management systems, with an emphasis on database design methodologies (ER diagrams and normalization theory), database query languages (relational algebra and SQL) and Big Data. Students will design and implement a simple database system to deepen their understanding of the basic database concepts and theories. After taking this course, the students will have the capability of developing various database applications such as enterprise information systems, e-commerce systems, business management systems and business analytics. |
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Learning Outcome |
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CO1: Demonstrate an understanding of objectives of data management evolution & its application in Business Analytics. CO2: Apply data management models across a range of functional areas like Marketing Finance, HR, and Operations. CO3: Evaluate various data model approaches & techniques and select the most appropriate for the given business decision making problem. CO4: Develop logical data models & database development / management process. CO5: Construct conceptual data models for modelling & simulation in Data Science research. |
Unit-1 |
Teaching Hours:8 |
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DBMS & RDBMS
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Definition of data, uses & need of data in organizations, Need for Information, Qualities of Information, Definition of DBMS, Entities & their attributes, advantages & disadvantages of DBMS, DBMS Architecture, Functions of DBMS, Data Models: The hierarchical model, The network model, the relational model and OORDBMS | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
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DBMS & RDBMS
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Definition of data, uses & need of data in organizations, Need for Information, Qualities of Information, Definition of DBMS, Entities & their attributes, advantages & disadvantages of DBMS, DBMS Architecture, Functions of DBMS, Data Models: The hierarchical model, The network model, the relational model and OORDBMS | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
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DBMS & RDBMS
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Definition of data, uses & need of data in organizations, Need for Information, Qualities of Information, Definition of DBMS, Entities & their attributes, advantages & disadvantages of DBMS, DBMS Architecture, Functions of DBMS, Data Models: The hierarchical model, The network model, the relational model and OORDBMS | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
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DB Design (Practical)
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Understanding the need for Data base, mapping user’s output needs with database design, Feasibility Study Understanding fields, record, file and database, Designing front end and back end user interface, integration of backend database with online and traditional interfaces using MS ACCESS, Definition and need of Normalization, First Normal Form, Second Normal Form, Third Normal Form. Relations, domains & keys. | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
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DB Design (Practical)
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Understanding the need for Data base, mapping user’s output needs with database design, Feasibility Study Understanding fields, record, file and database, Designing front end and back end user interface, integration of backend database with online and traditional interfaces using MS ACCESS, Definition and need of Normalization, First Normal Form, Second Normal Form, Third Normal Form. Relations, domains & keys. | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
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DB Design (Practical)
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Understanding the need for Data base, mapping user’s output needs with database design, Feasibility Study Understanding fields, record, file and database, Designing front end and back end user interface, integration of backend database with online and traditional interfaces using MS ACCESS, Definition and need of Normalization, First Normal Form, Second Normal Form, Third Normal Form. Relations, domains & keys. | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Relational Model & SQL
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Understanding the history of RDBMS, its role and importance of creating robust database, RDBMS Terminology, CODD's rule for RDBMS, Concept of Relational Model, and SQL: SQL Database creation & manipulation views & queries on RDBMS | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Relational Model & SQL
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Understanding the history of RDBMS, its role and importance of creating robust database, RDBMS Terminology, CODD's rule for RDBMS, Concept of Relational Model, and SQL: SQL Database creation & manipulation views & queries on RDBMS | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Relational Model & SQL
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Understanding the history of RDBMS, its role and importance of creating robust database, RDBMS Terminology, CODD's rule for RDBMS, Concept of Relational Model, and SQL: SQL Database creation & manipulation views & queries on RDBMS | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Database Recovery & Backup, Performance
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Introduction to database Recovery, Concurrency, Control Techniques, Locking mechanism, Dead Locks, Techniques of backup, RAID configuration, Database Security techniques and storage technique- DAS, NAS, SAS. | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Database Recovery & Backup, Performance
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Introduction to database Recovery, Concurrency, Control Techniques, Locking mechanism, Dead Locks, Techniques of backup, RAID configuration, Database Security techniques and storage technique- DAS, NAS, SAS. | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Database Recovery & Backup, Performance
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Introduction to database Recovery, Concurrency, Control Techniques, Locking mechanism, Dead Locks, Techniques of backup, RAID configuration, Database Security techniques and storage technique- DAS, NAS, SAS. | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Big Data
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Introduction to Big Data, Characterize the phenomena of Big Data and Big Data Analytics, Analyse and apply different visual analytics concepts and tools for a big data sets, Analyse and apply different concepts, methods, and tools for analysing big data in organizational contexts, critically assess the ethical and legal issues in Big Data Analytics | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Big Data
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Introduction to Big Data, Characterize the phenomena of Big Data and Big Data Analytics, Analyse and apply different visual analytics concepts and tools for a big data sets, Analyse and apply different concepts, methods, and tools for analysing big data in organizational contexts, critically assess the ethical and legal issues in Big Data Analytics | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Big Data
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Introduction to Big Data, Characterize the phenomena of Big Data and Big Data Analytics, Analyse and apply different visual analytics concepts and tools for a big data sets, Analyse and apply different concepts, methods, and tools for analysing big data in organizational contexts, critically assess the ethical and legal issues in Big Data Analytics | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Introduction to MongoDB
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What is MongoDB? - Why MongoDB? Using JSON, Creating or Generating a Unique Key, Support for Dynamic Queries, Storing Binary Data, Replication, Sharding, Updating Information In-Place - Terms used in RDBMS and MongoDB, Data Types in MongoDB – CRUD (Create, Read, Update and Delete): Insert (), Update (), Save (), Remove (), find () – Arrays- MapReduce Functions- Aggregation- Java Scripting
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Unit-6 |
Teaching Hours:8 |
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Introduction to MongoDB
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What is MongoDB? - Why MongoDB? Using JSON, Creating or Generating a Unique Key, Support for Dynamic Queries, Storing Binary Data, Replication, Sharding, Updating Information In-Place - Terms used in RDBMS and MongoDB, Data Types in MongoDB – CRUD (Create, Read, Update and Delete): Insert (), Update (), Save (), Remove (), find () – Arrays- MapReduce Functions- Aggregation- Java Scripting
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Unit-6 |
Teaching Hours:8 |
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Introduction to MongoDB
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What is MongoDB? - Why MongoDB? Using JSON, Creating or Generating a Unique Key, Support for Dynamic Queries, Storing Binary Data, Replication, Sharding, Updating Information In-Place - Terms used in RDBMS and MongoDB, Data Types in MongoDB – CRUD (Create, Read, Update and Delete): Insert (), Update (), Save (), Remove (), find () – Arrays- MapReduce Functions- Aggregation- Java Scripting
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Unit-7 |
Teaching Hours:8 |
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Introduction to Casandra
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Data Types, CRUD: Insert, Update, Delete, Select -Collections: Set, List, Map- Using a Counter -Time To Live (TTL)- Alter: Alter Table to Change the Data Type of a Column, Alter Table to Delete a Column, Drop a Table, Drop a Database | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Introduction to Casandra
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Data Types, CRUD: Insert, Update, Delete, Select -Collections: Set, List, Map- Using a Counter -Time To Live (TTL)- Alter: Alter Table to Change the Data Type of a Column, Alter Table to Delete a Column, Drop a Table, Drop a Database | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Introduction to Casandra
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Data Types, CRUD: Insert, Update, Delete, Select -Collections: Set, List, Map- Using a Counter -Time To Live (TTL)- Alter: Alter Table to Change the Data Type of a Column, Alter Table to Delete a Column, Drop a Table, Drop a Database | |||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Database systems : The Complete Book , Hector Garcia-Molina, Jeffrey D. Ullman, Jennifer Widom ; New Delhi Pearson India , 2014 · 2nd ed. Silberschatz, Korth and Sudarshan. “Database System Concepts”. McGraw-Hill Education, 2015 Seema Acharya, Subhashini Chellappan, “Big Data and Analytics”, Wiley Publication, 2017 | |||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading Seema Acharya, Subhashini Chellappan, “Big Data and Analytics”, Wiley Publication, 2017 | |||||||||||||||||||||||||||||||||||||
Evaluation Pattern
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BBA551B - DATA VISUALIZATION (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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This course introduces undergraduate students to Data Visualization. This course is intended to teach students how to create meaningful charts and figures that can simultaneously convey useful information and be pleasing to the eye. Students will learn to use TABLEAU, programming language R to develop graphics. The course is divided into three general themes 1. Generating Meaningful and Insightful Graphics using TABLEAU 2. Statistical Programming in R 3. Data Visualization & Dashboard using R & TABLEAU. The course aims to offer an interactive environment where students feel comfortable to generate and share ideas. Students will be motivated to discuss topics reviewed in class and to critically assess how others have used data visualization to convey the results of their analyses.
To apply data storytelling techniques to convey compelling narratives through visualizations, enhancing data-driven decision-making processes. |
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Learning Outcome |
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CO1: Explore data using various statistical graphs. CO2: Understand the principles of data visualization CO3: Build static & interactive visualization reports. CO4: Develop a model with live data visualization dashboards CO5: Apply storytelling techniques to design narratives around data visualizations |
Unit-1 |
Teaching Hours:8 |
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Working with Data using TABLEAU
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Introduction & need for data visualization, classification of data visualization, granularity of the data, data Types, derived variables, univariate analysis, joins and blends – joining tables, Cross database joins, blending data sources, filtering data, data transformation | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
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Working with Data using TABLEAU
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Introduction & need for data visualization, classification of data visualization, granularity of the data, data Types, derived variables, univariate analysis, joins and blends – joining tables, Cross database joins, blending data sources, filtering data, data transformation | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
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Working with Data using TABLEAU
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Introduction & need for data visualization, classification of data visualization, granularity of the data, data Types, derived variables, univariate analysis, joins and blends – joining tables, Cross database joins, blending data sources, filtering data, data transformation | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Data Visualization using TABLEAU
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Different types of Chart (Scatterplot, Corrplot, Heatmap, Stackbar, Treemap, Sunburst) Network Graphs, Animated chart using gganimate, tweenr, segmented analysis, correlation analysis, crosstab analysis, multivariate analysis | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Data Visualization using TABLEAU
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Different types of Chart (Scatterplot, Corrplot, Heatmap, Stackbar, Treemap, Sunburst) Network Graphs, Animated chart using gganimate, tweenr, segmented analysis, correlation analysis, crosstab analysis, multivariate analysis | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Data Visualization using TABLEAU
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Different types of Chart (Scatterplot, Corrplot, Heatmap, Stackbar, Treemap, Sunburst) Network Graphs, Animated chart using gganimate, tweenr, segmented analysis, correlation analysis, crosstab analysis, multivariate analysis | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Dashboard & Story Telling using TABLEAU
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Designing dashboards in Tableau, tiled versus floating, manipulating objects on the dashboard, building the views, creating the dashboard framework, implementing actions to guide the story, interlude – context filtering, Designing for different displays and devices | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Dashboard & Story Telling using TABLEAU
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Designing dashboards in Tableau, tiled versus floating, manipulating objects on the dashboard, building the views, creating the dashboard framework, implementing actions to guide the story, interlude – context filtering, Designing for different displays and devices | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Dashboard & Story Telling using TABLEAU
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Designing dashboards in Tableau, tiled versus floating, manipulating objects on the dashboard, building the views, creating the dashboard framework, implementing actions to guide the story, interlude – context filtering, Designing for different displays and devices | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
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Statistical Data Analysis using R
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Descriptive statistics, summarization of different types of data, hypothesis testing, parametric test & non-parametric data, multivariate analysis. | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
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Statistical Data Analysis using R
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Descriptive statistics, summarization of different types of data, hypothesis testing, parametric test & non-parametric data, multivariate analysis. | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
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Statistical Data Analysis using R
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Descriptive statistics, summarization of different types of data, hypothesis testing, parametric test & non-parametric data, multivariate analysis. | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Visualizing Data with R
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Loading tables and CSV Files, loading excel files, exporting data, the grammar of graphics, Basic plots and data structures, Intermediate plotting with ggplot2, Time series with dygraphs, Interactive ggplots with ggiraph, data manipulation verbs from dplyr and tidyr, gathering data, cleaning data, and tidying data | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Visualizing Data with R
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Loading tables and CSV Files, loading excel files, exporting data, the grammar of graphics, Basic plots and data structures, Intermediate plotting with ggplot2, Time series with dygraphs, Interactive ggplots with ggiraph, data manipulation verbs from dplyr and tidyr, gathering data, cleaning data, and tidying data | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Visualizing Data with R
|
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Loading tables and CSV Files, loading excel files, exporting data, the grammar of graphics, Basic plots and data structures, Intermediate plotting with ggplot2, Time series with dygraphs, Interactive ggplots with ggiraph, data manipulation verbs from dplyr and tidyr, gathering data, cleaning data, and tidying data | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
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Dashboard using R
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Introduction to R Shiny, Static report using flexdashboard package, understanding input elements, building simple interactive visuals, filtering charts using input controls, automatically creating visuals for any input data, advanced interactivity using observe functions, guidelines for visuals & dashboard | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
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Dashboard using R
|
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Introduction to R Shiny, Static report using flexdashboard package, understanding input elements, building simple interactive visuals, filtering charts using input controls, automatically creating visuals for any input data, advanced interactivity using observe functions, guidelines for visuals & dashboard | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
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Dashboard using R
|
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Introduction to R Shiny, Static report using flexdashboard package, understanding input elements, building simple interactive visuals, filtering charts using input controls, automatically creating visuals for any input data, advanced interactivity using observe functions, guidelines for visuals & dashboard | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:9 |
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Visualization using Text Data
|
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Creating word cloud using Text data, plotting simple maps using Online API, layered grammar of graphics | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:9 |
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Visualization using Text Data
|
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Creating word cloud using Text data, plotting simple maps using Online API, layered grammar of graphics | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:9 |
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Visualization using Text Data
|
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Creating word cloud using Text data, plotting simple maps using Online API, layered grammar of graphics | |||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Sinha, C. (2017). Tableau 10 for Beginners, Ohio Computer Academy | |||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading Milligan, Joshua N. (2019). Learning Tableau 2019, 3rd Edition, Packt Publishers. | |||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||
BBA551C - PYTHON PROGRAMMING FOR BUSINESS ANALYTICS (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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This course will provide students with skills and knowledge of Python programming and experience in designing and developing business analytics applications. This course equips a motivated student with little or no prior programming experience with a working knowledge of the Python programming language and the Pandas package, for the purpose of descriptive data analytics. These skills are foundational for anyone interested in a career in data science, and they are beneficial for every manager in today’s data-rich economy. Python is one of the world’s most popular programming languages due to its simplicity, versatility, efficiency, and community support. Recent surveys have found it to be the most highly demanded programming language among job postings in data science. Pandas is a Python package that makes analyzing data easy, and it is widely used by data scientists at Google, Facebook, JP Morgan, and a host of other major companies. Course Objectives: 1. To understand basic operators functions using Python Programming. 2. To Illustrate the conditional expressions using Python Programming 3. To apply simple Graphical User Interfaces using Python Programming 4. To analyze the quantitative data using Python Programming.
|
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Learning Outcome |
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CO1: Outline basic operators and functions using Python Programming CO2: Illustrate the conditional expressions using Python Programming CO3: Apply the basic skill of designing Graphical User Interfaces in Python CO4: Analyze the quantitative data using Python Programming |
Unit-1 |
Teaching Hours:6 |
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Introduction to Python Programming
|
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| |||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||
Introduction to Python Programming
|
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| |||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||
Introduction to Python Programming
|
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| |||||||||||||||||||
Unit-2 |
Teaching Hours:9 |
||||||||||||||||||
Data Collections and Language Component
|
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Define and use functions and modules, working with recursion, Basic skills for working with lists, work with a list of lists, work with tuples, work with dates and times, Introduction to file I/O, use text files, use CSV files, use binary files, handle a single exception, handle multiple exceptions | |||||||||||||||||||
Unit-2 |
Teaching Hours:9 |
||||||||||||||||||
Data Collections and Language Component
|
|||||||||||||||||||
Define and use functions and modules, working with recursion, Basic skills for working with lists, work with a list of lists, work with tuples, work with dates and times, Introduction to file I/O, use text files, use CSV files, use binary files, handle a single exception, handle multiple exceptions | |||||||||||||||||||
Unit-2 |
Teaching Hours:9 |
||||||||||||||||||
Data Collections and Language Component
|
|||||||||||||||||||
Define and use functions and modules, working with recursion, Basic skills for working with lists, work with a list of lists, work with tuples, work with dates and times, Introduction to file I/O, use text files, use CSV files, use binary files, handle a single exception, handle multiple exceptions | |||||||||||||||||||
Unit-3 |
Teaching Hours:9 |
||||||||||||||||||
Data Manipulation in Python
|
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| |||||||||||||||||||
Unit-3 |
Teaching Hours:9 |
||||||||||||||||||
Data Manipulation in Python
|
|||||||||||||||||||
| |||||||||||||||||||
Unit-3 |
Teaching Hours:9 |
||||||||||||||||||
Data Manipulation in Python
|
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| |||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
||||||||||||||||||
GUI Programming in Python using Tkinter
|
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| |||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
||||||||||||||||||
GUI Programming in Python using Tkinter
|
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| |||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
||||||||||||||||||
GUI Programming in Python using Tkinter
|
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| |||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
||||||||||||||||||
Python Packages/Libraries
|
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| |||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
||||||||||||||||||
Python Packages/Libraries
|
|||||||||||||||||||
| |||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
||||||||||||||||||
Python Packages/Libraries
|
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| |||||||||||||||||||
Unit-6 |
Teaching Hours:10 |
||||||||||||||||||
Python and Data Analytics
|
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| |||||||||||||||||||
Unit-6 |
Teaching Hours:10 |
||||||||||||||||||
Python and Data Analytics
|
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| |||||||||||||||||||
Unit-6 |
Teaching Hours:10 |
||||||||||||||||||
Python and Data Analytics
|
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| |||||||||||||||||||
Unit-7 |
Teaching Hours:9 |
||||||||||||||||||
Python Application in Business Analytics
|
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| |||||||||||||||||||
Unit-7 |
Teaching Hours:9 |
||||||||||||||||||
Python Application in Business Analytics
|
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| |||||||||||||||||||
Unit-7 |
Teaching Hours:9 |
||||||||||||||||||
Python Application in Business Analytics
|
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| |||||||||||||||||||
Text Books And Reference Books: Guttag, John (2013), Introduction to Computation and Programming Using Python. Spring edition. MIT Press. | |||||||||||||||||||
Essential Reading / Recommended Reading 1. Mark Lutz (2010), Programming Python, 4th Edition, O'Reilly Media 2. Richard L. Halterman. (2011), Learning to Program with Python, 3. David Beazley and Brian K. Jones (2013), Python Cookbook : Recipes for Mastering Python 3, O’Reilly Atlas | |||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||
BBA581 - INTERNSHIP PROJECT (2022 Batch) | |||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
||||||||||||||||||
Max Marks:100 |
Credits:2 |
||||||||||||||||||
Course Objectives/Course Description |
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Internship project is an opportunity to students to learn the real-time structure, operations and practices of organization by undertaking training in business organization for a month and half period of time. During this period students spend in various functional departments of organization and reporting their learnings to their guides. |
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Learning Outcome |
|||||||||||||||||||
CO1: Learn about the organization's structure, products and services CO2: Learn the various processes and systems within the company and their related area of operations. CO3: Learn the work and culture of the organization CO4: Analyse whether the companies visions, missions, core values and strategies are in proper alignment CO5: Learn about the various functional departments such as Marketing, Finance, H.R., etc,. |
Unit-1 |
Teaching Hours:20 |
Internship Opportunity
|
|
Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval. | |
Unit-1 |
Teaching Hours:20 |
Internship Opportunity
|
|
Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval. | |
Unit-1 |
Teaching Hours:20 |
Internship Opportunity
|
|
Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval. | |
Unit-1 |
Teaching Hours:20 |
Internship Opportunity
|
|
Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval. | |
Unit-1 |
Teaching Hours:20 |
Internship Opportunity
|
|
Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval. | |
Unit-1 |
Teaching Hours:20 |
Internship Opportunity
|
|
Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval. | |
Unit-1 |
Teaching Hours:20 |
Internship Opportunity
|
|
Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval. | |
Unit-1 |
Teaching Hours:20 |
Internship Opportunity
|
|
Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval. | |
Unit-2 |
Teaching Hours:10 |
Report making
|
|
Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination. | |
Unit-2 |
Teaching Hours:10 |
Report making
|
|
Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination. | |
Unit-2 |
Teaching Hours:10 |
Report making
|
|
Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination. | |
Unit-2 |
Teaching Hours:10 |
Report making
|
|
Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination. | |
Unit-2 |
Teaching Hours:10 |
Report making
|
|
Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination. | |
Unit-2 |
Teaching Hours:10 |
Report making
|
|
Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination. | |
Unit-2 |
Teaching Hours:10 |
Report making
|
|
Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination. | |
Unit-2 |
Teaching Hours:10 |
Report making
|
|
Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination. | |
Text Books And Reference Books: Department Guidelines | |
Essential Reading / Recommended Reading Department Guidelines | |
Evaluation Pattern
Viva Voce 50 marks Report Valuation 30 marks Guide marks 20 marks
| |
BECH531 - INDIAN ECONOMY (2022 Batch) | |
Total Teaching Hours for Semester:75 |
No of Lecture Hours/Week:5 |
Max Marks:5 |
Credits:5 |
Course Objectives/Course Description |
|
Course Description: This course initiates discussion on some of the key issues of the Indian economy. It provides an overview of the planning process and the macroeconomic challenges and policy management in India with special reference to Karnataka. The course exposes the students to the data on various economic aspects and policies in India and Karnataka as well. Course Objectives: The course aims to:
|
|
Learning Outcome |
|
CO1: The student would demonstrate an understanding of the key issues and challenges of Indian Economy. CO2: The course enables the student to apply the theoretical knowledge in the actual working of Indian economy. CO3: The student would be able to evaluate the key features of Indian economy vis-Ã -vis other major economies of the world. CO4: The student could evaluate policy interventions and its implications in addressing the key challenges of the economy in general and for Karnataka state in particular. |
Unit-1 |
Teaching Hours:15 |
||||||||||||
Economic Development since Independence
|
|||||||||||||
Structure of Indian Economy - 1950-80: Mahalanobis Model, Planning Commission, Green Revolution, import-substitution, taxation and the black economy, Major changes in the policy stance, State-Market relationship; Policy changes in the 1980s; Was 1990 a structural break? Indian Economy at the threshold of the 21st century; India and the subprime crisis. | |||||||||||||
Unit-1 |
Teaching Hours:15 |
||||||||||||
Economic Development since Independence
|
|||||||||||||
Structure of Indian Economy - 1950-80: Mahalanobis Model, Planning Commission, Green Revolution, import-substitution, taxation and the black economy, Major changes in the policy stance, State-Market relationship; Policy changes in the 1980s; Was 1990 a structural break? Indian Economy at the threshold of the 21st century; India and the subprime crisis. | |||||||||||||
Unit-2 |
Teaching Hours:15 |
||||||||||||
Population and Human Development
|
|||||||||||||
Demographic trends: Population growth and size of population, aspects related to birth rate and death rate, composition and density of population, demographic transition and issues; Education: Literacy rates, enrollment rates; Primary, secondary and higher education; Technical education and skill gaps; Health and malnutrition: Trends, issues and programs | |||||||||||||
Unit-2 |
Teaching Hours:15 |
||||||||||||
Population and Human Development
|
|||||||||||||
Demographic trends: Population growth and size of population, aspects related to birth rate and death rate, composition and density of population, demographic transition and issues; Education: Literacy rates, enrollment rates; Primary, secondary and higher education; Technical education and skill gaps; Health and malnutrition: Trends, issues and programs | |||||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||||
Growth and Distribution
|
|||||||||||||
Trends and policies in poverty: Debate on poverty line; Inequality and unemployment trends; Employment generation programs and issues. | |||||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||||
Growth and Distribution
|
|||||||||||||
Trends and policies in poverty: Debate on poverty line; Inequality and unemployment trends; Employment generation programs and issues. | |||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||
Banking and Finance in India
|
|||||||||||||
Changing role of RBI; Banks, NBFCs and Financial Institutions: their role, and regulation; Rural Banking; Financial Inclusion; Capital Markets.
| |||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||
Banking and Finance in India
|
|||||||||||||
Changing role of RBI; Banks, NBFCs and Financial Institutions: their role, and regulation; Rural Banking; Financial Inclusion; Capital Markets.
| |||||||||||||
Unit-5 |
Teaching Hours:15 |
||||||||||||
Overview of Karnataka Economy- Policies, prospects and Challenges
|
|||||||||||||
Trends and growth pattern of SGDP and human development in Karnataka; Comparison with other Indian states; Problems and prospects of different sectors; State Planning process; Planning objectives and strategies, decentralized planning, intrastate disparities; education, health and housing; evaluation of recent development programs. | |||||||||||||
Unit-5 |
Teaching Hours:15 |
||||||||||||
Overview of Karnataka Economy- Policies, prospects and Challenges
|
|||||||||||||
Trends and growth pattern of SGDP and human development in Karnataka; Comparison with other Indian states; Problems and prospects of different sectors; State Planning process; Planning objectives and strategies, decentralized planning, intrastate disparities; education, health and housing; evaluation of recent development programs. | |||||||||||||
Unit-6 |
Teaching Hours:10 |
||||||||||||
External Sector
|
|||||||||||||
Overview of India’s Foreign Trade and Investments; Foreign Trade Policy – pre- and post-1990s; Make in India; India and the WTO; Exchange rate management; Evolution of FDI and FPI policy. | |||||||||||||
Unit-6 |
Teaching Hours:10 |
||||||||||||
External Sector
|
|||||||||||||
Overview of India’s Foreign Trade and Investments; Foreign Trade Policy – pre- and post-1990s; Make in India; India and the WTO; Exchange rate management; Evolution of FDI and FPI policy. | |||||||||||||
Text Books And Reference Books: Datt, G., & Mahajan, A. (2016). Indian economy. (72nd ed.). New Delhi: S.Chand & Company Pvt. Ltd. Iteshamul, H. (2015). A Handbook of Karnataka. Bangalore: Government of Karnataka. Kapila, U. (2016). Indian Economy – Performance and Policies (17th ed.). New Delhi: Academic Foundation. Misra, S. K., & Puri, V. K. (2011). Indian economy (34th ed.). Delhi: Himalaya Publishing House. | |||||||||||||
Essential Reading / Recommended Reading Aiyar, S. S., & Mody, A. (2011). The demographic dividend: Evidence from the Indian states. IMF Working Paper WP/11/38, International Monetary Fund. Balakrishnan, P. (2007). The recovery of India: Economic growth in the Nehru Era. Economic and Political Weekly, 42 (45-46), 52-66. Baru, R., Acharya, A., Acharya, S., Kumar, A. S., & Nagaraj, K. (2010). Inequities in access to health services in India: caste, class and region. Economic and Political Weekly, 45 (38), 49-58. Basu, K. (2009). China and India: idiosyncratic paths to high growth. Economic and Political Weekly, 44 (38), 43-56. Deaton, A., & Drèze, J. (2009). Food and Nutrition in India: Facts and Interpretations. Economic and political weekly, 44 (07), 42-65. Drèze, J., & Sen, A. (2013). An Uncertain Glory: India and its Contradictions. NJ: Princeton University Press. Dyson, T. (2013). Population and Development: The Demographic Transition. New York: Zed Books Ltd. Economic Survey of Karnataka 2016-17. Government of Karnataka. Himanshu, R., & Sen, A. (2010). Towards New Poverty Lines for India. Economic & Political Weekly, 45 (1), 2-8. Himanshu. (2011). Employment Trends in India: A Re-examination. Economic and Political Weekly, 46 (37), 43-59. James, K. S. (2008). Glorifying Malthus: Current debate on demographic dividend in India. Economic and Political Weekly, 43 (25), 63-69. Kapila, U. (Ed.). (2009). Indian Economy since Independence. New Delhi: Academic Foundation. Meti, T. K. (1976). The Economy of Karnataka: An Analysis of Development and Planning. New Delhi: Oxford & IBH Publishing Company. Mohan, R. (2008). Growth record of the Indian economy, 1950-2008: A story of sustained savings and investment. Economic and Political Weekly, 43 (19), 61-71. Narayana, M. R. (2004). An Overview of the Karnataka Economy'. Chapter One in Karnataka Development Report, Karnataka: Institute for Social and Economic Change Shetty, S. L. (2007). India’s Savings Performance since the Advent of Planning. Institutions and Markets in India’s Development: Essays for K. N Raj, New Delhi: Oxford University Press. Somasekhara, N. (1978). Planning and Development in Karnataka: Targets, Allocations, and Perspectives. Mysore: Geetha Book House. Vaidyanathan, A., & Krishna, K. L. (Eds.). (2007). Institutions and Markets in India's Development: Essays for KN Raj. Oxford. New Delhi: Oxford University Press. | |||||||||||||
Evaluation Pattern
* Mid Semester Exam ** End Semester Exam | |||||||||||||
BECH532 - INTERNATIONAL ECONOMICS (2022 Batch) | |||||||||||||
Total Teaching Hours for Semester:75 |
No of Lecture Hours/Week:5 |
||||||||||||
Max Marks:100 |
Credits:5 |
||||||||||||
Course Objectives/Course Description |
|||||||||||||
Course Description: The course provides a strong foundation in the various theories of international economics. It also enables the understanding of the trade policies and practices adopted in various countries as well as the impact of the same. The course exposes the students to the forms of economic integration in theory and practice. The module on the structure of the balance of payments and foreign exchange markets gives an in-depth understanding of the same and the issues therein. The course concludes with a detailed discussion on the international monetary system and the economic crises in recent times.
Course Objectives: The course aims to:
|
|||||||||||||
Learning Outcome |
|||||||||||||
CO1: demonstrate a strong foundation in the theories of international economics CO2: Examine the trade policies and practices adopted globally CO3: Analyse the effects of economic integration on the economy CO4: interpret the causes and consequences of economic crises and other issues that have occurred globally in recent times. |
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||
Introduction and Essentials
|
|||||||||||||||||||
The Subject Matter of International Economics; Trade Based on Absolute Advantage; Trade Based on Comparative Advantage; Misconceptions about comparative advantage; Comparative advantage in practice. | |||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||
Introduction and Essentials
|
|||||||||||||||||||
The Subject Matter of International Economics; Trade Based on Absolute Advantage; Trade Based on Comparative Advantage; Misconceptions about comparative advantage; Comparative advantage in practice. | |||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
||||||||||||||||||
The Standard Theory of International Trade and Terms of Trade
|
|||||||||||||||||||
The Basis for and the Gains from Trade with Increasing Costs; Trade Based on Differences in Tastes; The Equilibrium Relative Commodity Price with Trade; Partial Equilibrium Analysis & General Equilibrium Analysis; Terms of trade. | |||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
||||||||||||||||||
The Standard Theory of International Trade and Terms of Trade
|
|||||||||||||||||||
The Basis for and the Gains from Trade with Increasing Costs; Trade Based on Differences in Tastes; The Equilibrium Relative Commodity Price with Trade; Partial Equilibrium Analysis & General Equilibrium Analysis; Terms of trade. | |||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||||||||||
The Heckscher - Ohlin Theory, Economies of Scale, Imperfect Competition and International Trade
|
|||||||||||||||||||
Heckscher-Ohlin Theory; Factor-Price Equalization, Effect of Trade on Income Distribution; The Leontief Paradox; Empirical relevance of the H-O theory in the current period; Economies of Scale and International Trade; Imperfect Competition and International Trade-Intra industry trade; Technological gap and Product Cycle models. | |||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||||||||||
The Heckscher - Ohlin Theory, Economies of Scale, Imperfect Competition and International Trade
|
|||||||||||||||||||
Heckscher-Ohlin Theory; Factor-Price Equalization, Effect of Trade on Income Distribution; The Leontief Paradox; Empirical relevance of the H-O theory in the current period; Economies of Scale and International Trade; Imperfect Competition and International Trade-Intra industry trade; Technological gap and Product Cycle models. | |||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||
Trade Restrictions: Tariffs and Nontariff Trade Barriers
|
|||||||||||||||||||
Partial Equilibrium Analysis of a Tariff; General Equilibrium Analysis of a Tariff in a Small Country; Import Quotas; Other Non-tariff Barriers; Neo- Protectionism | |||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||
Trade Restrictions: Tariffs and Nontariff Trade Barriers
|
|||||||||||||||||||
Partial Equilibrium Analysis of a Tariff; General Equilibrium Analysis of a Tariff in a Small Country; Import Quotas; Other Non-tariff Barriers; Neo- Protectionism | |||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
||||||||||||||||||
Economic Integration
|
|||||||||||||||||||
Meaning of Economic Integration, Trade-Creating Customs Unions; Trade-Diverting Customs Unions; The Theory of the Second Best and Other Static Welfare Effects of Customs Unions; ASEAN, SAARC; Multilateralism; WTO; New outlook towards a global trading system. | |||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
||||||||||||||||||
Economic Integration
|
|||||||||||||||||||
Meaning of Economic Integration, Trade-Creating Customs Unions; Trade-Diverting Customs Unions; The Theory of the Second Best and Other Static Welfare Effects of Customs Unions; ASEAN, SAARC; Multilateralism; WTO; New outlook towards a global trading system. | |||||||||||||||||||
Unit-6 |
Teaching Hours:15 |
||||||||||||||||||
The Balance of Payments, Foreign Exchange Rates
|
|||||||||||||||||||
Balance of Payments: Principles; Disequilibrium in BOP, BOP Crisis in India in 1991 Functions of the Foreign Exchange Markets; Foreign Exchange Rates; Purchasing Power Parity Theory; Stable and Unstable Foreign Exchange Markets. Rupee Convertibility. | |||||||||||||||||||
Unit-6 |
Teaching Hours:15 |
||||||||||||||||||
The Balance of Payments, Foreign Exchange Rates
|
|||||||||||||||||||
Balance of Payments: Principles; Disequilibrium in BOP, BOP Crisis in India in 1991 Functions of the Foreign Exchange Markets; Foreign Exchange Rates; Purchasing Power Parity Theory; Stable and Unstable Foreign Exchange Markets. Rupee Convertibility. | |||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
||||||||||||||||||
The International Monetary System and Macroeconomic Policy Coordination
|
|||||||||||||||||||
The Evolution of the Bretton Woods System; The IMF; Policy Coordination with Floating Exchange Rates; The Single Currency and Economic Integration; The European Monetary Union. | |||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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The International Monetary System and Macroeconomic Policy Coordination
|
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The Evolution of the Bretton Woods System; The IMF; Policy Coordination with Floating Exchange Rates; The Single Currency and Economic Integration; The European Monetary Union. | |||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
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International Economic Issues
|
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Financial liberalisation, capital movements and economic crises. Sustainable trade; Issues in emerging markets, international trade and ethics. | |||||||||||||||||||
Unit-8 |
Teaching Hours:8 |
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International Economic Issues
|
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Financial liberalisation, capital movements and economic crises. Sustainable trade; Issues in emerging markets, international trade and ethics. | |||||||||||||||||||
Text Books And Reference Books:
Salvatore, D. (2016). International Economics: Trade and Finance. (12th ed.). Oxford: John Wiley International Student Edition. | |||||||||||||||||||
Essential Reading / Recommended Reading Alder, J., & Wilkinson, D. (1999). International Trade and the Environment: Ethical Issues. In Environmental Law and Ethics (pp. 325-353). Palgrave, London. Bowen, H., Hollander A. &Viaene J. (2012). Applied International Trade Analysis. London: Macmillan Publication. Dornbusch, R. (1980). Open Economy Macroeconomics (International Students Edition). New York: Basic Books. Kapila, U. (2018). Indian Economy: Performance and Policies. (17th ed.). New Delhi: Academic Foundation. Krugman, P., Obstfeld, M. & Melitz,M. (2012). International Economics: Theory and Policy. (9th ed.). New Delhi: Pearson Education. Lobo, R. (2003). Southeast Asian Crisis: An Economic Analysis. New Delhi: Serials Publication. Mankiw, G. N. (2012). Principles of Macroeconomics. (6th ed.). New Delhi: Cengage Learning India. Marrewijk, C.V. (2007). International Economics: Theory, Application and Policy. Oxford: Oxford University Press. McGee, R. (2016). Ethics in International Trade. Mihalcea, A. D., & Anghel, l. C. Romanian Capital Market: On the Road Toward an Emergent Market Status. Challenging the Status Quo in Management and Economics, 168. Reddy, Y.V. (2011). Global Crisis, Recession and Uneven Recovery. Hyderabad: Orient BlackSwan. Stiglitz, J. (2016). The Euro and its Threat to the Future of Europe. London: Penguin.
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Evaluation Pattern
| |||||||||||||||||||
BECH533 - FINANCIAL ECONOMICS (2022 Batch) | |||||||||||||||||||
Total Teaching Hours for Semester:75 |
No of Lecture Hours/Week:5 |
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Max Marks:100 |
Credits:5 |
||||||||||||||||||
Course Objectives/Course Description |
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Course Description: The course introduces students to the conceptual and practical operations of the financial markets, institutions and instruments network in Indian context. The course gives a brief understanding of the topics of financial regulations, equity market, stock evaluation, stock returns and derivative market including hedging and arbitrage Course Objectives: To train students to:
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Learning Outcome |
|||||||||||||||||||
CO1: Demonstrate an understanding of the methods of financial intermediation, working of financial markets and state their organisational structure in the Indian context. CO2: Analyse the changes in the core rules and regulatory arrangement of the Indian financial market and market intermediaries. CO3: Evaluate the stock risk and return framework to make investment decisions. |
Unit-1 |
Teaching Hours:10 |
||||||||||||
Introduction to Financial Economics
|
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Role of financial intermediation - Financial markets - Money vs. capital markets - Primary vs. secondary markets - Instruments in the money market - Instruments in the capital markets - Financial institutions; Banking and credit.
| |||||||||||||
Unit-1 |
Teaching Hours:10 |
||||||||||||
Introduction to Financial Economics
|
|||||||||||||
Role of financial intermediation - Financial markets - Money vs. capital markets - Primary vs. secondary markets - Instruments in the money market - Instruments in the capital markets - Financial institutions; Banking and credit.
| |||||||||||||
Unit-2 |
Teaching Hours:12 |
||||||||||||
Financial Regulations and Financial Sector Reforms
|
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Money Market regulations – Banking sector reforms – quarterly credit policy of RBI - Capital market regulations of SEBI- Legal issues in security trading - FERA & FEMA - Capital account convertibility; International regulatory framework.
| |||||||||||||
Unit-2 |
Teaching Hours:12 |
||||||||||||
Financial Regulations and Financial Sector Reforms
|
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Money Market regulations – Banking sector reforms – quarterly credit policy of RBI - Capital market regulations of SEBI- Legal issues in security trading - FERA & FEMA - Capital account convertibility; International regulatory framework.
| |||||||||||||
Unit-3 |
Teaching Hours:13 |
||||||||||||
Equity Market
|
|||||||||||||
IPO and Book building process - Private vs. Public placement – Stock market indexes - Stock quotations – understanding secondary market operations.
| |||||||||||||
Unit-3 |
Teaching Hours:13 |
||||||||||||
Equity Market
|
|||||||||||||
IPO and Book building process - Private vs. Public placement – Stock market indexes - Stock quotations – understanding secondary market operations.
| |||||||||||||
Unit-4 |
Teaching Hours:12 |
||||||||||||
Stock Valuations
|
|||||||||||||
Stock evaluation methods - Fundamental vs. Technical analysis - Factors affecting stock prices - Economic factors - Market related factors - Firm specific factors - Indicators of future stock prices - Efficient Market Hypothesis - Capital Asset Pricing Model (CAPM).
| |||||||||||||
Unit-4 |
Teaching Hours:12 |
||||||||||||
Stock Valuations
|
|||||||||||||
Stock evaluation methods - Fundamental vs. Technical analysis - Factors affecting stock prices - Economic factors - Market related factors - Firm specific factors - Indicators of future stock prices - Efficient Market Hypothesis - Capital Asset Pricing Model (CAPM).
| |||||||||||||
Unit-5 |
Teaching Hours:13 |
||||||||||||
Stock Risk & Return Analysis
|
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Measures of risk - Risk and return framework and investment decisions - Methods of determining maximum expected loss – Estimating beta of the stock.
| |||||||||||||
Unit-5 |
Teaching Hours:13 |
||||||||||||
Stock Risk & Return Analysis
|
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Measures of risk - Risk and return framework and investment decisions - Methods of determining maximum expected loss – Estimating beta of the stock.
| |||||||||||||
Unit-6 |
Teaching Hours:15 |
||||||||||||
Derivative Securities Market
|
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Financial future market: Markowitz model - Valuation of financial futures - Option market - Speculation with option market – Hedging - Arbitrage and foreign exchange futures market.
| |||||||||||||
Unit-6 |
Teaching Hours:15 |
||||||||||||
Derivative Securities Market
|
|||||||||||||
Financial future market: Markowitz model - Valuation of financial futures - Option market - Speculation with option market – Hedging - Arbitrage and foreign exchange futures market.
| |||||||||||||
Text Books And Reference Books:
Bharti, P. (2018). Indian Financial System, 5/e. Pearson Education India. Madura, Jeff. (2015). Financial Institutions and Markets (11th ed.), Cengage Learning, USA. | |||||||||||||
Essential Reading / Recommended Reading
Bailey, R. E. (2005). The economics of financial markets. Cambridge University Press. Copeland, T. E., Weston, J. F., & Shastri, K. (2005). Financial theory and corporate policy. (4thed.), Pearson. Farrell, J. L., & Reinhart, W. J. (1997). Portfolio management: theory and application. McGraw-Hill. Fisher, E. Donald., & Jordan, J. Roland. (1995). Security Analysis and Portfolio management (6th ed.), Pearson India. Hearth, D., & Zaima, J. K. (2001). Contemporary investments: security and portfolio analysis. Harcourt College Publ. Hull, J. C., (2016). Futures, Options and other Derivatives (9thed.), Pearson. Khan, M. Y. (2013). Indian financial system. Tata McGraw-Hill Education. L. M. Bhole., & J. Mahakud.(2009). Financial Institutions and Markets (5thed.), McGraw-Hill. | |||||||||||||
Evaluation Pattern
| |||||||||||||
BECH541A - FOUNDATIONS OF AGRICULTURAL ECONOMICS (2022 Batch) | |||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
||||||||||||
Course Objectives/Course Description |
|||||||||||||
Course Description Introductory course on the basic principles of agricultural economics. Production economics, principles of supply and demand, resource economics, world food situation, marketing of agricultural products, and agricultural public policy. Course Objectives The course aims to help students to:
|
|||||||||||||
Learning Outcome |
|||||||||||||
CO1: Illustrate the agricultural development in India with regards to its nature and scope as well as the reforms that took place in India CO2: Analyse agricultural practices such as intra-regional variations, cropping patterns, and allied activities in accordance with the five year plans CO3: Appraise agricultural prices, rural labor market and state policy CO4: Summarise the role of WTO in Indian Agriculture |
Unit-1 |
Teaching Hours:12 |
||||||||||
Introduction
|
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Nature and Scope of Agricultural Economics; Traditional agriculture and its modernisation; Role of agriculture in economic development; Interdependence between agriculture and industry - empirical evidence; Principles of land utilization; Land distribution- structure and trends; Land values and rent; Land tenures and farming systems- Peasant, capitalist, collective, state and co - operative farming; Tenancy and crop sharing- Forms, incidence and effects; Land reform measures and performance; Problems of marginal and small farmers. | |||||||||||
Unit-1 |
Teaching Hours:12 |
||||||||||
Introduction
|
|||||||||||
Nature and Scope of Agricultural Economics; Traditional agriculture and its modernisation; Role of agriculture in economic development; Interdependence between agriculture and industry - empirical evidence; Principles of land utilization; Land distribution- structure and trends; Land values and rent; Land tenures and farming systems- Peasant, capitalist, collective, state and co - operative farming; Tenancy and crop sharing- Forms, incidence and effects; Land reform measures and performance; Problems of marginal and small farmers. | |||||||||||
Unit-2 |
Teaching Hours:12 |
||||||||||
Agricultural Growth and Practices in India
|
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Agricultural situation during five year plan periods; Role of Public Investment and Capital Formation in Indian Agriculture; Recent trends in agricultural growth in India; Inter regional variations in growth of output and productivity; Cropping pattern shifts; Strategy of agricultural development : Supply of inputs- Irrigation, power, seed and fertilizers and role of technology – Green Revolution; Sustainable agriculture: concepts and constraints, indigenous practices; Bio - technological practices; Organic Farming – Case Study; Role of allied activities in Agriculture: Livestock management-Dairy farming. | |||||||||||
Unit-2 |
Teaching Hours:12 |
||||||||||
Agricultural Growth and Practices in India
|
|||||||||||
Agricultural situation during five year plan periods; Role of Public Investment and Capital Formation in Indian Agriculture; Recent trends in agricultural growth in India; Inter regional variations in growth of output and productivity; Cropping pattern shifts; Strategy of agricultural development : Supply of inputs- Irrigation, power, seed and fertilizers and role of technology – Green Revolution; Sustainable agriculture: concepts and constraints, indigenous practices; Bio - technological practices; Organic Farming – Case Study; Role of allied activities in Agriculture: Livestock management-Dairy farming. | |||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||
Consumer and Producer Theory in Agricultural Economics
|
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Production function analysis in agriculture – factor combination and resource substitution, cost and supply curves; Size of farm and laws of returns – theoretical and empirical findings. Characteristics of demand for farm products – Concept and measurement of o wn-price, cross- price and income elasticities of demand and their interrelationship in agricultural sector; Issues relating to specification of supply response function (distributed lags, acreage vs. production response etc.); Quantity and quality components of demand for food; Characteristics of supply of farm products. | |||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||
Consumer and Producer Theory in Agricultural Economics
|
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Production function analysis in agriculture – factor combination and resource substitution, cost and supply curves; Size of farm and laws of returns – theoretical and empirical findings. Characteristics of demand for farm products – Concept and measurement of o wn-price, cross- price and income elasticities of demand and their interrelationship in agricultural sector; Issues relating to specification of supply response function (distributed lags, acreage vs. production response etc.); Quantity and quality components of demand for food; Characteristics of supply of farm products. | |||||||||||
Unit-4 |
Teaching Hours:16 |
||||||||||
Agricultural Prices and Rural Labor Market
|
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Marketing and state policy; Agricultural markets and marketing efficiency- marketing functions and costs; Market structure and imperfection; Regulated markets; Marketed and marketable surplus; Need for state intervention: State policy with respect to agricultural marketing, Warehousing, Prices, Taxation and crop insurance; Behaviour of agricultural prices: Cobweb model, Price and income stability, Objectives of agricultural price policy- Instruments and evaluation; Food security in India and public distribution system; Interlocking of factor markets; Mobility of labour and segmentation in labour markets; Agricultural employment- Trends and determinants | |||||||||||
Unit-4 |
Teaching Hours:16 |
||||||||||
Agricultural Prices and Rural Labor Market
|
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Marketing and state policy; Agricultural markets and marketing efficiency- marketing functions and costs; Market structure and imperfection; Regulated markets; Marketed and marketable surplus; Need for state intervention: State policy with respect to agricultural marketing, Warehousing, Prices, Taxation and crop insurance; Behaviour of agricultural prices: Cobweb model, Price and income stability, Objectives of agricultural price policy- Instruments and evaluation; Food security in India and public distribution system; Interlocking of factor markets; Mobility of labour and segmentation in labour markets; Agricultural employment- Trends and determinants | |||||||||||
Unit-5 |
Teaching Hours:10 |
||||||||||
WTO and Indian Agriculture
|
|||||||||||
Terms of trade between agricultural and non-agricultural sectors; WTO and Indian agriculture- Advantages and disadvantages in relation to Indian Agriculture; Agricultural Subsidies in India: importance, issues and challenges; patents. | |||||||||||
Unit-5 |
Teaching Hours:10 |
||||||||||
WTO and Indian Agriculture
|
|||||||||||
Terms of trade between agricultural and non-agricultural sectors; WTO and Indian agriculture- Advantages and disadvantages in relation to Indian Agriculture; Agricultural Subsidies in India: importance, issues and challenges; patents. | |||||||||||
Text Books And Reference Books: Lekhi, R. K., and Singh. J. (2016). Agricultural Economics – An Indian Perspective (11 th ed.). New Delhi: Kalyani Publishers. | |||||||||||
Essential Reading / Recommended Reading Barkley, A., & Barkley, P. (2013). Principles of Agricultural Economics. London: Routlegde, Taylor and Francis. Colman, D., & Young, T. (1989). Principles of Agricultural Economics: Markets and Prices in Less Developed Countries. Cambridge: Cambridge University Press. Government of India. (2017). State of Indian Agriculture 2015-16. New Delhi. Retrieved from http://eands.dacnet.nic.in/PDF/State_of_Indian_Agriculture,2015-16.pdf | |||||||||||
Evaluation Pattern Assessment outline:
| |||||||||||
BECH541B - ECONOMETRIC ANALYSIS AND APPLICATIONS (2022 Batch) | |||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
||||||||||
Max Marks:100 |
Credits:4 |
||||||||||
Course Objectives/Course Description |
|||||||||||
This course provides a comprehensive introduction to some of the advanced econometric concepts and techniques. The course begins with an introduction to lag modelling and covers distributed as well as dynamic models. Then the students will be introduced to the world of Simultaneous Equation Models and deals in depth with the issue of simultaneity and its solutions. The students will then be introduced to the analysis of two major types of data used in econometric analysis viz. time series and panel data. The course also covers different approaches to econometric forecasting. Some of the important testing procedures such as Granger Causality, Unit root tests, Seasonality tests, Structural break test, Cointegration test and Model stability tests will be introduced to the students during this course. The modules will be delivered using econometric software applications such as EViews, Gretl or STATA. Course Objectives: The course aims at providing students with:
|
|||||||||||
Learning Outcome |
|||||||||||
CO1: To demonstrate the construction and estimation of lag models and simultaneous equation models.
CO2: To apply econometric techniques for the analysis of time series and panel data using econometric software packages. CO3: To analyse each economic problem in depth CO4: To do not only the estimation of the model and testing of hypotheses, but also perform post-estimation diagnostics and see how well the model performs. |
Unit-1 |
Teaching Hours:16 |
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Dynamic Econometric Models
|
|||||||||||||||||||
Lags in Econometric Models; Distributed Lag Model; Autoregressive Lag Model; Reasons for Lags; Estimation of Distributed-Lag Model, The Koyck Approach to Distributed-Lag Model; Rationalisation of Koyck Model: The Adaptive Expectations Model, Partial Adjustment Model; Estimation of Autoregressive Models; The Method of Instrument Variable; Causality in Economics: The Granger Causality Test. | |||||||||||||||||||
Unit-1 |
Teaching Hours:16 |
||||||||||||||||||
Dynamic Econometric Models
|
|||||||||||||||||||
Lags in Econometric Models; Distributed Lag Model; Autoregressive Lag Model; Reasons for Lags; Estimation of Distributed-Lag Model, The Koyck Approach to Distributed-Lag Model; Rationalisation of Koyck Model: The Adaptive Expectations Model, Partial Adjustment Model; Estimation of Autoregressive Models; The Method of Instrument Variable; Causality in Economics: The Granger Causality Test. | |||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
||||||||||||||||||
Simultaneous-Equation Models
|
|||||||||||||||||||
Nature of Simultaneous-Equations Models; Simultaneous Equation Bias; Structural Models; Reduced Form Models; Identification Problem; Rules of Identification; Tests for Simultaneity and Exogeneity; Method of Indirect Least Squares; Method of Two-Stage Least Squares. | |||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
||||||||||||||||||
Simultaneous-Equation Models
|
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Nature of Simultaneous-Equations Models; Simultaneous Equation Bias; Structural Models; Reduced Form Models; Identification Problem; Rules of Identification; Tests for Simultaneity and Exogeneity; Method of Indirect Least Squares; Method of Two-Stage Least Squares. | |||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
||||||||||||||||||
Time Series Econometrics: Basic Concepts
|
|||||||||||||||||||
Introduction to Time Series; Stationary and Non-Stationary Time Series; Spurious Regression; Unit Root Tests: Dickey-Fuller and Augmented Dickey-Fuller Tests; Transforming Nonstationary Time Series; Cointegration: Testing for Cointegration, Error Correction Mechanism. | |||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
||||||||||||||||||
Time Series Econometrics: Basic Concepts
|
|||||||||||||||||||
Introduction to Time Series; Stationary and Non-Stationary Time Series; Spurious Regression; Unit Root Tests: Dickey-Fuller and Augmented Dickey-Fuller Tests; Transforming Nonstationary Time Series; Cointegration: Testing for Cointegration, Error Correction Mechanism. | |||||||||||||||||||
Unit-4 |
Teaching Hours:12 |
||||||||||||||||||
Time Series Econometrics: Forecasting
|
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Approaches to Economic Forecasting; ARIMA Models; The Box-Jenkins Methodology; Vector Autoregression; Forecasting with VAR; Testing Causality using VAR. | |||||||||||||||||||
Unit-4 |
Teaching Hours:12 |
||||||||||||||||||
Time Series Econometrics: Forecasting
|
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Approaches to Economic Forecasting; ARIMA Models; The Box-Jenkins Methodology; Vector Autoregression; Forecasting with VAR; Testing Causality using VAR. | |||||||||||||||||||
Unit-5 |
Teaching Hours:12 |
||||||||||||||||||
Panel Data Regression Model
|
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Introduction to Panel Data; Constant Coefficient Model; Fixed Effect LSDV Model; Fixed Effect WG Model; Random Effects Model, Properties of Estimators. | |||||||||||||||||||
Unit-5 |
Teaching Hours:12 |
||||||||||||||||||
Panel Data Regression Model
|
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Introduction to Panel Data; Constant Coefficient Model; Fixed Effect LSDV Model; Fixed Effect WG Model; Random Effects Model, Properties of Estimators. | |||||||||||||||||||
Text Books And Reference Books: Gujarati, D. N. (2016). Econometrics by Example (2nd ed.). Palgrave. Gujarati, D. N., Porter, D.C., & Gunasekar, S. (2017). Basic Econometrics (5th ed.). McGraw Hill. Studenmund, A. H. (2016). Using Econometrics: A Practical Guide. (7 th ed.). New Delhi: Pearson | |||||||||||||||||||
Essential Reading / Recommended Reading Enders, W. (2013). Applied Econometric Time Series (3rd ed.). John Wiley & Sons. Greene, W. H. (2000). Econometric Analysis (4th ed.). Prentice Hall. Hamilton, J. D. (1994). Time Series Analysis. Princeton University Press. Koutsoyiannis, A. (1973). Theory of Econometrics, Harper & Row. Patterson, K. (2000). An Introduction to Applied Econometrics: A Time Series Approach. Palgrave. Pindyck, R. S., & Rubinfeld, D. L. (1990). Econometric Models and Econometric Forecasts (4th ed.).McGraw-Hill. Wooldridge, J. M. (2002). Econometric Analysis of Cross Section and Panel Data Massachusetts: MIT Press. | |||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||
BECH542A - ENVIRONMENTAL ECONOMICS: THEORY AND APPLICATION (2022 Batch) | |||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
||||||||||||||||||
Max Marks:100 |
Credits:4 |
||||||||||||||||||
Course Objectives/Course Description |
|||||||||||||||||||
This course should be accessible to anyone with an analytical mind and familiarity with basic concepts of economics. Since several environmental problems are caused by economic activity, for instance, carbon emissions, over-harvesting of renewable resources and air and water pollution as a by-product of industrial activity, this course examines different approaches to adjusting behaviour through economic institutions such as markets and incentives as well as through regulation, etc. It also addresses the economic implications of environmental policies through practical applications of methods for valuation of environmental goods and services and quantification of environmental damages. Conversely, the impact of economic growth on the environment is also addressed under the rubric of sustainable development. Environmental problems and issues from the Indian and international context (especially global warming) are used to illustrate the concepts and methods presented in the course. Course Objectives:
|
|||||||||||||||||||
Learning Outcome |
|||||||||||||||||||
CO1: Explain the major concepts and theories of environmental economics CO2: Examine the efficacy of fiscal and policy interventions in addressing environmental issues CO3: Apply environmental valuation tools in addressing environmental problems CO4: Demonstrate the knowledge of sustainable development measures in tackling environmental challenges |
Unit-1 |
Teaching Hours:15 |
||||||||||||
Introduction
|
|||||||||||||
Introduction to environmental economics; Definition, Nature and Scope; Nexus between environment and economy; Key environmental issues and problems, Material balance principle, Renewable and non-renewable energy sources, Tragedy of commons, common pooled resources, Hotelling’s rule; Pareto optimality and market failure in the presence of externalities. | |||||||||||||
Unit-1 |
Teaching Hours:15 |
||||||||||||
Introduction
|
|||||||||||||
Introduction to environmental economics; Definition, Nature and Scope; Nexus between environment and economy; Key environmental issues and problems, Material balance principle, Renewable and non-renewable energy sources, Tragedy of commons, common pooled resources, Hotelling’s rule; Pareto optimality and market failure in the presence of externalities. | |||||||||||||
Unit-2 |
Teaching Hours:15 |
||||||||||||
The Design and Implementation of Environmental Policy
|
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Overview, Pigouvian taxes and effluent fees, tradable permits; Liability Rules; Pollution Control Boards; Legislative measures of environmental protection in India; Implementation of environmental policies in India and international experience; Transboundary environmental problems; Economics of climate change. | |||||||||||||
Unit-2 |
Teaching Hours:15 |
||||||||||||
The Design and Implementation of Environmental Policy
|
|||||||||||||
Overview, Pigouvian taxes and effluent fees, tradable permits; Liability Rules; Pollution Control Boards; Legislative measures of environmental protection in India; Implementation of environmental policies in India and international experience; Transboundary environmental problems; Economics of climate change. | |||||||||||||
Unit-3 |
Teaching Hours:20 |
||||||||||||
Environmental Valuation Methods and Applications
|
|||||||||||||
Concepts of environmental value; Total economic value; Valuation of non-market goods and services-theory and practice; measurement methods; Revealed preference methods – travel cost, hedonic pricing; Stated preference methods – Contingent valuation, choice experiment; Costbenefit analysis of environmental policies and regulations. | |||||||||||||
Unit-3 |
Teaching Hours:20 |
||||||||||||
Environmental Valuation Methods and Applications
|
|||||||||||||
Concepts of environmental value; Total economic value; Valuation of non-market goods and services-theory and practice; measurement methods; Revealed preference methods – travel cost, hedonic pricing; Stated preference methods – Contingent valuation, choice experiment; Costbenefit analysis of environmental policies and regulations. | |||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||
Sustainable Development
|
|||||||||||||
Concepts; Measurement; Rules for sustainable development, Indicators of sustainable development; Perspectives from Indian experience; Ecosystem services and human well-being; Trade-off between environmental protection and economic growth; Environmental Kuznets’ curve. | |||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||
Sustainable Development
|
|||||||||||||
Concepts; Measurement; Rules for sustainable development, Indicators of sustainable development; Perspectives from Indian experience; Ecosystem services and human well-being; Trade-off between environmental protection and economic growth; Environmental Kuznets’ curve. | |||||||||||||
Text Books And Reference Books: Hanley, N., Shogren, J., Ben, W. (2002). Environmental Economics – In Theory and Practice. London: Palgrave Macmillan. | |||||||||||||
Essential Reading / Recommended Reading Bhattacharya, R. N. (2001). Environmental Economics. (1st ed.). New Delhi: Oxford India Paperbacks. | |||||||||||||
Evaluation Pattern
MSE*: Mid-Semester Examination, ESE**: End-Semester Examination
| |||||||||||||
BECH542B - INDUSTRIAL ECONOMICS (2022 Batch) | |||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
||||||||||||
Max Marks:100 |
Credits:4 |
||||||||||||
Course Objectives/Course Description |
|||||||||||||
This course exposes students to the theory and analytical understanding of the industrial sector of the economy. This course provides an introduction to the fundamental concepts, nature and scope of industrial economics followed by market concentration analysis. It also discusses productivity studies with reference to the Indian industries and the impact of government policies on the Indian industries since independence. Course Objective: The course aims to help students to:
|
|||||||||||||
Learning Outcome |
|||||||||||||
CO1: Outline the basic idea about the issues and policies pertaining to the industries environment. CO2: Demonstrate and explain various industrial productivity concepts and measurements. CO3: Examine industrial development in India and government regulations. |
Unit-1 |
Teaching Hours:15 |
||||||||||||||||||
Industrial Organisation and Ownership Structure
|
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Nature and scope of Industrial Economics; Concepts in Industrial Economics; industry, market, market structure, market conduct and Market Power; Organisational Structure of a Firm; Objectives of firms; Theories of the firm: Behavioural theory; The transaction cost theory; Resources based theory of the firm. | |||||||||||||||||||
Unit-1 |
Teaching Hours:15 |
||||||||||||||||||
Industrial Organisation and Ownership Structure
|
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Nature and scope of Industrial Economics; Concepts in Industrial Economics; industry, market, market structure, market conduct and Market Power; Organisational Structure of a Firm; Objectives of firms; Theories of the firm: Behavioural theory; The transaction cost theory; Resources based theory of the firm. | |||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
||||||||||||||||||
Market Structure and Market Concentration
|
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An overview of standard forms of market structure: Concept of Workable Competition; Definition of market concentration; Concentration indices; Market power measures; Concentration and market performance; Vertical integration: Types of vertical integration; Incentives to vertical integration; Effects of vertical integration for the economy; Merger: types; Motives for merger and implication for public policies. | |||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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Market Structure and Market Concentration
|
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An overview of standard forms of market structure: Concept of Workable Competition; Definition of market concentration; Concentration indices; Market power measures; Concentration and market performance; Vertical integration: Types of vertical integration; Incentives to vertical integration; Effects of vertical integration for the economy; Merger: types; Motives for merger and implication for public policies. | |||||||||||||||||||
Unit-3 |
Teaching Hours:15 |
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Industrial Finance and Location Analysis
|
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Need of finance; Types of finance; sources of finance; Choice of funding; Development Banking: IDBI, IFCI and SFCs; Factors Influencing the Location of Industries; Theories of Industrial Location: Weber, Sargent Florence; Industrial location trends in India. | |||||||||||||||||||
Unit-3 |
Teaching Hours:15 |
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Industrial Finance and Location Analysis
|
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Need of finance; Types of finance; sources of finance; Choice of funding; Development Banking: IDBI, IFCI and SFCs; Factors Influencing the Location of Industries; Theories of Industrial Location: Weber, Sargent Florence; Industrial location trends in India. | |||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Industrial Productivity
|
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Concept and measurement of productivity; Empirical evidence of productivity in Indian industries; Industrial sickness; Under-utilization of capacity; factors accounting for it and consequences. | |||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Industrial Productivity
|
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Concept and measurement of productivity; Empirical evidence of productivity in Indian industries; Industrial sickness; Under-utilization of capacity; factors accounting for it and consequences. | |||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Industrial Development in India and Government Regulation
|
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Industrial structure at the time of Independence; Globalization and its impacts on industries; Recent trends in Industrial growth and diversification; International competitiveness of Indian industry; Privatization and issues relating to disinvestment policy; Need for or government intervention in the industry; Industrial regulations in India. | |||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Industrial Development in India and Government Regulation
|
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Industrial structure at the time of Independence; Globalization and its impacts on industries; Recent trends in Industrial growth and diversification; International competitiveness of Indian industry; Privatization and issues relating to disinvestment policy; Need for or government intervention in the industry; Industrial regulations in India. | |||||||||||||||||||
Text Books And Reference Books: Barthwal, R. R. (2010). Industrial Economics: an introductory textbook. New Delhi: New Age International. | |||||||||||||||||||
Essential Reading / Recommended Reading Ahluwalia, I. J. (1985). Industrial Growth in India: Stagnation since the Mid-Sixties., New Delhi: Oxford University Press. Cable, J. R. (1994). Current Issues in Industrial Economics. London: Macmillan. Ferguson, P. R., & Ferguson, G. (1994). Industrial Economics: Issues and Perspectives. New York: NYU Press. Hay, D. A., & Morris, D. J. (1991). Industrial Economics and Organization: Theory and Evidence. Oxford: Oxford University Press. Howe, W. S. (1978). Industrial Economics: An Applied Approach. London: Macmillan. Martin, S. (1994). Industrial Economics: Economic Analysis and Public Policy. New Jersey: Prentice Hall. Narayan, B. N. (1997). Industrial Economics: A Special Study for Students of MBA, M. Com., and MA. Bengaluru: Anmol Publications. Phlips, L. (Ed.). (1998). Applied Industrial Economics. Cambridge: Cambridge University Press. | |||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||
BECH581 - FORMATIVE WORK FOR DISSERTATION (2022 Batch) | |||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:50 |
Credits:2 |
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Course Objectives/Course Description |
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Course Description: One of the requirements for the completion of the BA Economics Honours programmes at CHRIST (Deemed to be University) is to conduct original research work under the guidance of a faculty member and submit it in the form of a research dissertation. Having undergone extensive training in Mathematical Economics, Statistical Methods, Research Methods and Econometrics, this course enables students to demonstrate an understanding of how to apply their theoretical knowledge to practice by investigating and carefully evaluating real-time economic issue(s). This paper is intended to guide students through the formative work of working towards their dissertation. Course Objectives: The course aims to:
|
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Learning Outcome |
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CO1: Identify research topics/areas CO2: Formulate a research problem statement CO3: Identify the sources and types of reference materials CO4: Carry out effective review of literature CO5: Formulate research questions, objectives and hypotheses |
Unit-1 |
Teaching Hours:30 |
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DISSERTATION
|
|||||||||
The dissertation work is carried out under the guidance of a faculty with scheduled meetings for discussion of the progress of the work and timely interim presentations before a panel of faculty to assess the quality of the work. The final submission of the dissertation in the even semester is followed by a viva voce on the research topic. | |||||||||
Unit-1 |
Teaching Hours:30 |
||||||||
DISSERTATION
|
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The dissertation work is carried out under the guidance of a faculty with scheduled meetings for discussion of the progress of the work and timely interim presentations before a panel of faculty to assess the quality of the work. The final submission of the dissertation in the even semester is followed by a viva voce on the research topic. | |||||||||
Text Books And Reference Books: The essential readings will include the necessary references for the preparation of the literature review. | |||||||||
Essential Reading / Recommended Reading The additional readings will include the materials suggested by the guide for broad learning of concepts, theories and methodologies. | |||||||||
Evaluation Pattern
| |||||||||
BECH582 - INTERNSHIP (2022 Batch) | |||||||||
Total Teaching Hours for Semester:0 |
No of Lecture Hours/Week:0 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: This course enables students to apply theoretical knowledge acquired in their first four semesters to practical applications. Hence, the students are expected to complete a short internship during the summer break after the fourth semester as part of the course curriculum. Having undergone extensive understanding/training in Economic theories, Mathematical Methods, Statistics, Econometrics and Research Methods, this course enables students to demonstrate an understanding of how to apply theoretical knowledge to practice in different organizations/institutions of their choice. The minimum duration of the internship is stipulated as four weeks. It is evaluated based on set criteria out of 50 marks and has a maximum of two (2) credits. Course Objectives: The course aims to help students to: 1. apply theoretical knowledge to practical, real-life problems. 2. analyse data/information through a scientific method. 3. apply the acquired skills in practical application(s) and gain industry experience. |
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Learning Outcome |
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CO1: identify socio/economic/managerial/political issues and develop a framework to conduct enquiry. CO2: identify sources of data and tools (Statistical/Mathematical Methods) to analyse the collected data. CO3: utilise the theoretical knowledge acquired to solve socio/economic/ managerial/ political issues and gain industry experience. |
Unit-1 |
Teaching Hours:0 |
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Methodology adopted for internship
|
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The students are expected to identify and communicate to the organization/ institution where they want to pursue their internship, and the same should be communicated to the Department of Economics and approved before the internship commences. As a requirement, the students must submit a letter confirming their internship from the interning organization/ institution. After completing the internship, the students should submit a final Internship Report, internship diary, and completion certificate for evaluation at the Department level. Failing to submit the internship completion certificate will result in the status of the internship as "Incomplete". | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:0 |
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Methodology adopted for internship
|
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The students are expected to identify and communicate to the organization/ institution where they want to pursue their internship, and the same should be communicated to the Department of Economics and approved before the internship commences. As a requirement, the students must submit a letter confirming their internship from the interning organization/ institution. After completing the internship, the students should submit a final Internship Report, internship diary, and completion certificate for evaluation at the Department level. Failing to submit the internship completion certificate will result in the status of the internship as "Incomplete". | |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: The essential readings will be suggested by the mentor for the purpose of the internship at the interning organisation/institution. | |||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading The additional readings will include the materials suggested by the internship mentor for broad learning of concepts, theories and methodologies to be used in the internship. | |||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||||||||
SDEH511 - SKILL DEVELOPMENT (2022 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:50 |
Credits:0 |
||||||||||||||||||||||||||||||||||||||||||
Course Objectives/Course Description |
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Course Description : The primary objective of this course is to familiarize the database management and various discipline specific software packages to the students and help them to analyse the basic statistical methods for data analysis. The theme identified for the fifth and sixth semester is Data management and Technical Knowledge. Course Objective : The course aims to:
|
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Learning Outcome |
|||||||||||||||||||||||||||||||||||||||||||
CO1: To demonstrate working in discipline specific software package and database for professional development CO2: To utilise these transferable skills which can be used in multiple domains across time. |
Unit-1 |
Teaching Hours:30 |
||||
Skill Development
|
|||||
Students must choose MOOC courses offered by various online platforms in the specific themes given for the Fifth and sixth semesters. This consists of various discipline software packages, SPSS, Excel, R, Adobe, Python, Tableau, Nvivo etc. | |||||
Unit-1 |
Teaching Hours:30 |
||||
Skill Development
|
|||||
Students must choose MOOC courses offered by various online platforms in the specific themes given for the Fifth and sixth semesters. This consists of various discipline software packages, SPSS, Excel, R, Adobe, Python, Tableau, Nvivo etc. | |||||
Text Books And Reference Books: As suggested by the mentor | |||||
Essential Reading / Recommended Reading As suggested by the mentor | |||||
Evaluation Pattern
| |||||
BBA611A - EMERGING TECHNOLOGIES AND BUSINESS INNOVATION (2022 Batch) | |||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
||||
Max Marks:100 |
Credits:2 |
||||
Course Objectives/Course Description |
|||||
This is a full-fledged practical oriented course which covers entire aspects of Business Analytics Application Areas. The application of the gained knowledge, skills and competences will help students in forming the exposure and expertise towards emerging technologies & applications related to Business / Artificial Intelligence & Its application in Business. ● To provide understanding about the application of IoT in business & society ● To equip the students to appraise the interrelationships among elements that comprise a modern security system, including hardware, software, policies, and people; ● To train the students with mobile operating system and mobile development IDE‟s ● To facilitate the students in designing & developing Chatbots in business applications & business decision-making. To develop critical thinking of the students to explain the role of forecasting in business decision-making. |
|||||
Learning Outcome |
|||||
CO1: Understand the application of IoT in business & society CO2: Appraise the interrelationships among elements that comprise a modern security system, including hardware, software, policies, and people CO3: To introduce students with mobile operating system and mobile development IDE‟s CO4: To design & develop Chatbots in business applications & business decision-making. CO5: Use critical thinking to explain the role of forecasting in business decision-making. |
Unit-1 |
Teaching Hours:5 |
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Internet of Things / Industrial Internet of Things
|
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The Internet of Things Today, Time for Convergence, Towards the IoT Universe, Internet of Things Vision, IoT Strategic Research and Innovation Directions, IoT Applications, Future Internet Technologies, Infrastructure, Networks and Communication, Processes, Data Management, Security, Privacy & Trust, Device Level Energy Issues, IoT Related Standardization, Recommendations on Research Topics. Industry 4.0 for IIoT | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
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Internet of Things / Industrial Internet of Things
|
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The Internet of Things Today, Time for Convergence, Towards the IoT Universe, Internet of Things Vision, IoT Strategic Research and Innovation Directions, IoT Applications, Future Internet Technologies, Infrastructure, Networks and Communication, Processes, Data Management, Security, Privacy & Trust, Device Level Energy Issues, IoT Related Standardization, Recommendations on Research Topics. Industry 4.0 for IIoT | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
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Internet of Things / Industrial Internet of Things
|
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The Internet of Things Today, Time for Convergence, Towards the IoT Universe, Internet of Things Vision, IoT Strategic Research and Innovation Directions, IoT Applications, Future Internet Technologies, Infrastructure, Networks and Communication, Processes, Data Management, Security, Privacy & Trust, Device Level Energy Issues, IoT Related Standardization, Recommendations on Research Topics. Industry 4.0 for IIoT | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:5 |
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Mobile Application Development
|
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Introduction to Mobile development IDE's, Introduction to Worklight basics, Optimization, pages and fragments, writing a basic program- in Worklight Studio, Client technologies, Client side debugging, creating adapters, invoking adapters from Worklight Client application, Common Controls, Programming exercise with Skins, Understanding Apache Cordova, Offline access, Encrypted cache deprecated, Using JSONStore, Ionic, Phonegap | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:5 |
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Mobile Application Development
|
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Introduction to Mobile development IDE's, Introduction to Worklight basics, Optimization, pages and fragments, writing a basic program- in Worklight Studio, Client technologies, Client side debugging, creating adapters, invoking adapters from Worklight Client application, Common Controls, Programming exercise with Skins, Understanding Apache Cordova, Offline access, Encrypted cache deprecated, Using JSONStore, Ionic, Phonegap | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:5 |
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Mobile Application Development
|
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Introduction to Mobile development IDE's, Introduction to Worklight basics, Optimization, pages and fragments, writing a basic program- in Worklight Studio, Client technologies, Client side debugging, creating adapters, invoking adapters from Worklight Client application, Common Controls, Programming exercise with Skins, Understanding Apache Cordova, Offline access, Encrypted cache deprecated, Using JSONStore, Ionic, Phonegap | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:5 |
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Chatbot Design & Development
|
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What is Chatbot, Different Types of Chatbots, Technical aspects of chatbots, Chatbot Architecture, Conversational Design & Chatbot Development, Chatbot Testing & Iteration, Introduction to Dialogflow, creating a Chatbot using Dialogflow. | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:5 |
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Chatbot Design & Development
|
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What is Chatbot, Different Types of Chatbots, Technical aspects of chatbots, Chatbot Architecture, Conversational Design & Chatbot Development, Chatbot Testing & Iteration, Introduction to Dialogflow, creating a Chatbot using Dialogflow. | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:5 |
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Chatbot Design & Development
|
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What is Chatbot, Different Types of Chatbots, Technical aspects of chatbots, Chatbot Architecture, Conversational Design & Chatbot Development, Chatbot Testing & Iteration, Introduction to Dialogflow, creating a Chatbot using Dialogflow. | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:5 |
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Cyber Security
|
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Introduction to Cyber Security & Privacy Management, Types of Threat Actors, Legal, reputational and other business risks, Fundamental differences in regional approaches to privacy protection, Cyber Forensic Tools & Techniques, Forensic Accounting | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:5 |
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Cyber Security
|
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Introduction to Cyber Security & Privacy Management, Types of Threat Actors, Legal, reputational and other business risks, Fundamental differences in regional approaches to privacy protection, Cyber Forensic Tools & Techniques, Forensic Accounting | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:5 |
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Cyber Security
|
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Introduction to Cyber Security & Privacy Management, Types of Threat Actors, Legal, reputational and other business risks, Fundamental differences in regional approaches to privacy protection, Cyber Forensic Tools & Techniques, Forensic Accounting | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Blockchain
|
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Introduction to Blockchain, Advantage over conventional distributed database, Blockchain Network, Mining Mechanism, Distributed Consensus, Blockchain Construction, Blockchain application, Private and Public Blockchain, Blockchain Demo & Use Cases | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Blockchain
|
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Introduction to Blockchain, Advantage over conventional distributed database, Blockchain Network, Mining Mechanism, Distributed Consensus, Blockchain Construction, Blockchain application, Private and Public Blockchain, Blockchain Demo & Use Cases | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Blockchain
|
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Introduction to Blockchain, Advantage over conventional distributed database, Blockchain Network, Mining Mechanism, Distributed Consensus, Blockchain Construction, Blockchain application, Private and Public Blockchain, Blockchain Demo & Use Cases | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:5 |
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Do It Yourself (DIY)
|
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Live tasks and assignments / Projects on Chatbot Live tasks and assignments / Projects on Mobile Applications Development Live tasks and assignments / Projects on Blockchain Live tasks and assignments / Projects on Internet of Things | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:5 |
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Do It Yourself (DIY)
|
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Live tasks and assignments / Projects on Chatbot Live tasks and assignments / Projects on Mobile Applications Development Live tasks and assignments / Projects on Blockchain Live tasks and assignments / Projects on Internet of Things | ||||||||||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:5 |
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Do It Yourself (DIY)
|
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Live tasks and assignments / Projects on Chatbot Live tasks and assignments / Projects on Mobile Applications Development Live tasks and assignments / Projects on Blockchain Live tasks and assignments / Projects on Internet of Things | ||||||||||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
| ||||||||||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
| ||||||||||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| ||||||||||||||||||||||||||||||||||||||||||||||||||
BBA611E - BUILDING BUSINESS MODELS (2022 Batch) | ||||||||||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:50 |
Credits:0 |
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Course Objectives/Course Description |
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This is the era of entrepreneurship. The start-up culture has pervaded the socio-economic fabric of our world and it is imperative that budding entrepreneurs are equipped with the right skills sets that will see them achieve their goals. The course will enable the students to understand and establish a business model and give them hands-on practice of the same. Course Objectives: 1. To apply the various tools and techniques learnt in real time scenarios 2. To provide hands on practice on various entrepreneurial practices |
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Learning Outcome |
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CO1: Understand the business model innovation in varied aspects of a business CO2: Hands on practice on business model building |
Unit-1 |
Teaching Hours:4 |
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Understanding Business Model
|
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Understanding varied characteristics of business model with respect to organizational, market and product innovation | |||||||||||||||||||||||||
Unit-1 |
Teaching Hours:4 |
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Understanding Business Model
|
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Understanding varied characteristics of business model with respect to organizational, market and product innovation | |||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Business Value Generation
|
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Value generation process, business offering and market justification - customer journey map | |||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Business Value Generation
|
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Value generation process, business offering and market justification - customer journey map | |||||||||||||||||||||||||
Unit-3 |
Teaching Hours:4 |
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Assessing Business Model
|
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Explore and understand different business models based on product and service offerings | |||||||||||||||||||||||||
Unit-3 |
Teaching Hours:4 |
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Assessing Business Model
|
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Explore and understand different business models based on product and service offerings | |||||||||||||||||||||||||
Unit-4 |
Teaching Hours:5 |
||||||||||||||||||||||||
Business Model - Organizational Level
|
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Establish a innovative business model for with in organizational with respect to people, process and communication that transforms the organizational growth. | |||||||||||||||||||||||||
Unit-4 |
Teaching Hours:5 |
||||||||||||||||||||||||
Business Model - Organizational Level
|
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Establish a innovative business model for with in organizational with respect to people, process and communication that transforms the organizational growth. | |||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
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Business Model - Market Level
|
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Establish a innovative business model for market offering - product, service offerings | |||||||||||||||||||||||||
Unit-5 |
Teaching Hours:5 |
||||||||||||||||||||||||
Business Model - Market Level
|
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Establish a innovative business model for market offering - product, service offerings | |||||||||||||||||||||||||
Unit-6 |
Teaching Hours:4 |
||||||||||||||||||||||||
Business Model and sustainable business growth
|
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Importance of business model, scalability and organizational growth | |||||||||||||||||||||||||
Unit-6 |
Teaching Hours:4 |
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Business Model and sustainable business growth
|
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Importance of business model, scalability and organizational growth | |||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
||||||||||||||||||||||||
Competitive Advantage
|
|||||||||||||||||||||||||
Understand the competitive advantage of a business model and apply to the business model that was developed by the students. | |||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
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Competitive Advantage
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Understand the competitive advantage of a business model and apply to the business model that was developed by the students. | |||||||||||||||||||||||||
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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BBA611F - ADVANCED PANEL DATA ANALYSIS (2022 Batch) | |||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:100 |
Credits:1 |
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Course Objectives/Course Description |
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Financial econometrics is the intersection of statistical techniques and finance. It provides a set of empirical tools to analyze historical financial data, model underlying economic mechanisms, and predict future price trends. This course covers both few topics of time series and panel data techniques. The course prepares students to conduct empirical research in an academic or business setting. Eviews or R Programming or Gretl software’s will be used for the class. |
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Learning Outcome |
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CO1: Understand a solid knowledge about basic themes in financial econometrics. CO2: know and be able to use concepts and notation that is frequently used in financial econometrics CO3: conduct empirical applications of financial theory based on real financial data using statistical/econometric techniques CO4: Effectively apply the methods in own empirical research CO5: familiar with and be able to use key capabilities of the statistical packages like Eviews or Grettl |
Unit-1 |
Teaching Hours:2 |
Introduction to Econometrics
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Level of Knowledge: Theory
Introduction to Econometrics • Need for Econometric Analysis • Basic Terminologies • Types of Data • Steps in Econometric Analysis | |
Unit-1 |
Teaching Hours:2 |
Introduction to Econometrics
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Level of Knowledge: Theory
Introduction to Econometrics • Need for Econometric Analysis • Basic Terminologies • Types of Data • Steps in Econometric Analysis | |
Unit-1 |
Teaching Hours:2 |
Introduction to Econometrics
|
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Level of Knowledge: Theory
Introduction to Econometrics • Need for Econometric Analysis • Basic Terminologies • Types of Data • Steps in Econometric Analysis | |
Unit-2 |
Teaching Hours:6 |
Bivariate and Multivariate Models
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Level of Knowledge: Analytical
Bivariate and Multivariate Models - Cointegration: Background; why and when to do? • Granger’s causality test – What it signifies? | |
Unit-2 |
Teaching Hours:6 |
Bivariate and Multivariate Models
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Level of Knowledge: Analytical
Bivariate and Multivariate Models - Cointegration: Background; why and when to do? • Granger’s causality test – What it signifies? | |
Unit-2 |
Teaching Hours:6 |
Bivariate and Multivariate Models
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Level of Knowledge: Analytical
Bivariate and Multivariate Models - Cointegration: Background; why and when to do? • Granger’s causality test – What it signifies? | |
Unit-3 |
Teaching Hours:4 |
Bivariate and Multivariate Models
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Level of Knowledge: Analytical
Bivariate and Multivariate Models - VECM – How error correction happens? • VAR • Wald test - testing Joint significance • Impulse Response Function • Variance Decomposition | |
Unit-3 |
Teaching Hours:4 |
Bivariate and Multivariate Models
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Level of Knowledge: Analytical
Bivariate and Multivariate Models - VECM – How error correction happens? • VAR • Wald test - testing Joint significance • Impulse Response Function • Variance Decomposition | |
Unit-3 |
Teaching Hours:4 |
Bivariate and Multivariate Models
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Level of Knowledge: Analytical
Bivariate and Multivariate Models - VECM – How error correction happens? • VAR • Wald test - testing Joint significance • Impulse Response Function • Variance Decomposition | |
Unit-4 |
Teaching Hours:8 |
Panel Data Analysis
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Level of Knowledge: Analytical Panel data Analysis • Advantages; Types of Panel data • Panel Unit Root analysis • Pooled OLS; Fixed Effect and Random Effect model • Hausman test | |
Unit-4 |
Teaching Hours:8 |
Panel Data Analysis
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Level of Knowledge: Analytical Panel data Analysis • Advantages; Types of Panel data • Panel Unit Root analysis • Pooled OLS; Fixed Effect and Random Effect model • Hausman test | |
Unit-4 |
Teaching Hours:8 |
Panel Data Analysis
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Level of Knowledge: Analytical Panel data Analysis • Advantages; Types of Panel data • Panel Unit Root analysis • Pooled OLS; Fixed Effect and Random Effect model • Hausman test | |
Unit-5 |
Teaching Hours:6 |
Dynamic Panel Data Analysis
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Level of Knowledge: Analytical
Dynamic panel data (DPD) setup. Correlation between the lagged dependent variable and error term. Nickell bias. Anderson and Hsiao estimator. GMM estimation notes. | |
Unit-5 |
Teaching Hours:6 |
Dynamic Panel Data Analysis
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Level of Knowledge: Analytical
Dynamic panel data (DPD) setup. Correlation between the lagged dependent variable and error term. Nickell bias. Anderson and Hsiao estimator. GMM estimation notes. | |
Unit-5 |
Teaching Hours:6 |
Dynamic Panel Data Analysis
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Level of Knowledge: Analytical
Dynamic panel data (DPD) setup. Correlation between the lagged dependent variable and error term. Nickell bias. Anderson and Hsiao estimator. GMM estimation notes. | |
Unit-6 |
Teaching Hours:4 |
Dynamic Panel Data Analysis
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Level of Knowledge: Analytical Arellano-Bond estimator. System DPD estimator. | |
Unit-6 |
Teaching Hours:4 |
Dynamic Panel Data Analysis
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Level of Knowledge: Analytical Arellano-Bond estimator. System DPD estimator. | |
Unit-6 |
Teaching Hours:4 |
Dynamic Panel Data Analysis
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Level of Knowledge: Analytical Arellano-Bond estimator. System DPD estimator. | |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading 1. Baltagi, B. (2008). Econometric analysis of panel data. John Wiley & Sons..
2. Wooldridge, Jeffrey M. (2009) Introductory Econometrics: A Modern Approach. 4 th Edition. South-Western College Publ. | |
Evaluation Pattern Evaluation Patter: CIA 1 - 30 Marks CIA 2 - 30 Marks CIA 3 - 30 Marks Class Participation - 10 Marks Total Max Marks = 100 Marks | |
BBA611H - TALENT ACQUISITION SKILLS-II (2022 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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Course Description: HR managers are the key to the success of talent acquisition and management for the organization. They are responsible for providing the organization with the proper key performance indicators to show that the organization is in alignment with its mission, values and goals. HR is also responsible for ensuring that supervisors and managers as well as rank and file employees understand the corporate policies and procedures. They have the responsibility to ensure that these processes are applied consistently and correctly. HR has the responsibility to learn the language of business so that they can communicate with the management of the organization in their space rather than that of HR and emerge as a true business partner. Course Objectives: ● Extend HR Concepts and theories to real life situations. ● Take part in designing and executing various learning activities related to HR function ● Evaluate different perspectives of HR related issues and challenges ● Develop written and oral communication skills. |
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Learning Outcome |
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CO1: Compare the concepts and theories studied in the classroom with the real time business situation. CO2: Analyse various functions of HR and its significance to organization. CO3: Assess the various issues and challenges related to Human Resource Management. CO4: Propose solutions to real time problems |
Unit-1 |
Teaching Hours:6 |
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Salary Fitment
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Level of Knowledge: Application
Deciding the salary to be offered to a candidate based on job evaluation techniques and salary fitment | ||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
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Salary Fitment
|
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Level of Knowledge: Application
Deciding the salary to be offered to a candidate based on job evaluation techniques and salary fitment | ||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
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Salary Fitment
|
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Level of Knowledge: Application
Deciding the salary to be offered to a candidate based on job evaluation techniques and salary fitment | ||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
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Salary Fitment
|
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Level of Knowledge: Application
Deciding the salary to be offered to a candidate based on job evaluation techniques and salary fitment | ||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Closing an Offer
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Level of Knowledge: Application
Negotiating with candidates, realistic job previews, closing an offer and follow-up with candidates to the date of joining.
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Unit-2 |
Teaching Hours:6 |
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Closing an Offer
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Level of Knowledge: Application
Negotiating with candidates, realistic job previews, closing an offer and follow-up with candidates to the date of joining.
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Unit-2 |
Teaching Hours:6 |
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Closing an Offer
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Level of Knowledge: Application
Negotiating with candidates, realistic job previews, closing an offer and follow-up with candidates to the date of joining.
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Unit-2 |
Teaching Hours:6 |
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Closing an Offer
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Level of Knowledge: Application
Negotiating with candidates, realistic job previews, closing an offer and follow-up with candidates to the date of joining.
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Unit-3 |
Teaching Hours:6 |
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Goal Setting
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Level of Knowledge: Application
Designing performance management forms and setting KRAs, aligning with organizational objectives, provide constructive feedback.
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Unit-3 |
Teaching Hours:6 |
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Goal Setting
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Level of Knowledge: Application
Designing performance management forms and setting KRAs, aligning with organizational objectives, provide constructive feedback.
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Unit-3 |
Teaching Hours:6 |
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Goal Setting
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Level of Knowledge: Application
Designing performance management forms and setting KRAs, aligning with organizational objectives, provide constructive feedback.
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Unit-3 |
Teaching Hours:6 |
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Goal Setting
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Level of Knowledge: Application
Designing performance management forms and setting KRAs, aligning with organizational objectives, provide constructive feedback.
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Unit-4 |
Teaching Hours:6 |
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HR Policy Formulation
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Level of Knowledge: Application
Designing various types of policy and documenting the same.
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Unit-4 |
Teaching Hours:6 |
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HR Policy Formulation
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Level of Knowledge: Application
Designing various types of policy and documenting the same.
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Unit-4 |
Teaching Hours:6 |
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HR Policy Formulation
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Level of Knowledge: Application
Designing various types of policy and documenting the same.
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Unit-4 |
Teaching Hours:6 |
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HR Policy Formulation
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Level of Knowledge: Application
Designing various types of policy and documenting the same.
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Unit-5 |
Teaching Hours:4 |
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Grievance Redressal
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Level of Knowledge: Application
Design grievance redressal procedure for various organizations | ||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:4 |
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Grievance Redressal
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Level of Knowledge: Application
Design grievance redressal procedure for various organizations | ||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:4 |
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Grievance Redressal
|
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Level of Knowledge: Application
Design grievance redressal procedure for various organizations | ||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:4 |
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Grievance Redressal
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Level of Knowledge: Application
Design grievance redressal procedure for various organizations | ||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:2 |
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Exit Interview
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Level of Knowledge: Application
Design exit process forms and flowchart, conduct exit interviews.
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Unit-6 |
Teaching Hours:2 |
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Exit Interview
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Level of Knowledge: Application
Design exit process forms and flowchart, conduct exit interviews.
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Unit-6 |
Teaching Hours:2 |
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Exit Interview
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Level of Knowledge: Application
Design exit process forms and flowchart, conduct exit interviews.
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Unit-6 |
Teaching Hours:2 |
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Exit Interview
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Level of Knowledge: Application
Design exit process forms and flowchart, conduct exit interviews.
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Text Books And Reference Books: ● www.chrmglobal.com/Replies/2232/1/Salary-fitment-for-potential-employee's.html
● https://www.indeed.com/hire/c/info/job-offer-letter-format
● https://www.hrpayrollsystems.net/tips-successful-hr-goal-setting/
● https://www.citehr.com/25621-hr-policy-formulation.html
● https://www.fddiindia.com/aboutus-new/img/Grievance_Redressal.pdf | ||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| ||||||||||||||||||||||||||||||||||||
BBA611M - MEDIA ANALYTICS AND APPLICATIONS (2022 Batch) | ||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:100 |
Credits:2 |
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Course Objectives/Course Description |
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Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.
Course Objectives:
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Learning Outcome |
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CO1: Students are able to understand how to use marketing analytics to predict outcomes and systematically allocate resources. CO2: Students are able to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. CO3: Students are able to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). |
Unit-1 |
Teaching Hours:6 |
Basics of Forecasting Models
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Identify the necessary components of a forecasting model based on patterns in the history data and evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.
| |
Unit-1 |
Teaching Hours:6 |
Basics of Forecasting Models
|
|
Identify the necessary components of a forecasting model based on patterns in the history data and evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.
| |
Unit-1 |
Teaching Hours:6 |
Basics of Forecasting Models
|
|
Identify the necessary components of a forecasting model based on patterns in the history data and evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.
| |
Unit-1 |
Teaching Hours:6 |
Basics of Forecasting Models
|
|
Identify the necessary components of a forecasting model based on patterns in the history data and evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.
| |
Unit-2 |
Teaching Hours:6 |
Customer Analytics: Predicting Individual Customer Behavior
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Exploring Data with Visualization and Descriptive Statistics from Analysis to Action.
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Unit-2 |
Teaching Hours:6 |
Customer Analytics: Predicting Individual Customer Behavior
|
|
Exploring Data with Visualization and Descriptive Statistics from Analysis to Action.
| |
Unit-2 |
Teaching Hours:6 |
Customer Analytics: Predicting Individual Customer Behavior
|
|
Exploring Data with Visualization and Descriptive Statistics from Analysis to Action.
| |
Unit-2 |
Teaching Hours:6 |
Customer Analytics: Predicting Individual Customer Behavior
|
|
Exploring Data with Visualization and Descriptive Statistics from Analysis to Action.
| |
Unit-3 |
Teaching Hours:6 |
Managing Customer Equity
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Managing customer equity, acquisition, retention, & market value, and customer valuation. The process of decomposing customer value into its underlying components. Linking Customer Analytics to Customer Value | |
Unit-3 |
Teaching Hours:6 |
Managing Customer Equity
|
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Managing customer equity, acquisition, retention, & market value, and customer valuation. The process of decomposing customer value into its underlying components. Linking Customer Analytics to Customer Value | |
Unit-3 |
Teaching Hours:6 |
Managing Customer Equity
|
|
Managing customer equity, acquisition, retention, & market value, and customer valuation. The process of decomposing customer value into its underlying components. Linking Customer Analytics to Customer Value | |
Unit-3 |
Teaching Hours:6 |
Managing Customer Equity
|
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Managing customer equity, acquisition, retention, & market value, and customer valuation. The process of decomposing customer value into its underlying components. Linking Customer Analytics to Customer Value | |
Unit-4 |
Teaching Hours:6 |
Marketing Mix Modeling
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Develop forecasting models, Using forecasting models to make decisions regarding the marketing mix activity, and pricing information from competitors, and build a series of regression models to evaluate the impact of the brand’s actions and competitors’ actions. | |
Unit-4 |
Teaching Hours:6 |
Marketing Mix Modeling
|
|
Develop forecasting models, Using forecasting models to make decisions regarding the marketing mix activity, and pricing information from competitors, and build a series of regression models to evaluate the impact of the brand’s actions and competitors’ actions. | |
Unit-4 |
Teaching Hours:6 |
Marketing Mix Modeling
|
|
Develop forecasting models, Using forecasting models to make decisions regarding the marketing mix activity, and pricing information from competitors, and build a series of regression models to evaluate the impact of the brand’s actions and competitors’ actions. | |
Unit-4 |
Teaching Hours:6 |
Marketing Mix Modeling
|
|
Develop forecasting models, Using forecasting models to make decisions regarding the marketing mix activity, and pricing information from competitors, and build a series of regression models to evaluate the impact of the brand’s actions and competitors’ actions. | |
Unit-5 |
Teaching Hours:4 |
Marketing Experiments
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|
Effectiveness of different marketing strategies and forecast expected ROI, design basic experiments to assess marketing efforts and invest effectively, gap between your test results and field implementation, and explore how web experiments can be implemented cheaply and quickly. | |
Unit-5 |
Teaching Hours:4 |
Marketing Experiments
|
|
Effectiveness of different marketing strategies and forecast expected ROI, design basic experiments to assess marketing efforts and invest effectively, gap between your test results and field implementation, and explore how web experiments can be implemented cheaply and quickly. | |
Unit-5 |
Teaching Hours:4 |
Marketing Experiments
|
|
Effectiveness of different marketing strategies and forecast expected ROI, design basic experiments to assess marketing efforts and invest effectively, gap between your test results and field implementation, and explore how web experiments can be implemented cheaply and quickly. | |
Unit-5 |
Teaching Hours:4 |
Marketing Experiments
|
|
Effectiveness of different marketing strategies and forecast expected ROI, design basic experiments to assess marketing efforts and invest effectively, gap between your test results and field implementation, and explore how web experiments can be implemented cheaply and quickly. | |
Unit-6 |
Teaching Hours:2 |
Regression Basics
|
|
Identify variables influencing consumer behavior in the real world, weather and price promotion impacting the prices of the products. Use of Regression and the relationship. Setting up regressions and interpreting outputs, exploring confounding effects and biases, and distinguishing between economic and statistical significance. | |
Unit-6 |
Teaching Hours:2 |
Regression Basics
|
|
Identify variables influencing consumer behavior in the real world, weather and price promotion impacting the prices of the products. Use of Regression and the relationship. Setting up regressions and interpreting outputs, exploring confounding effects and biases, and distinguishing between economic and statistical significance. | |
Unit-6 |
Teaching Hours:2 |
Regression Basics
|
|
Identify variables influencing consumer behavior in the real world, weather and price promotion impacting the prices of the products. Use of Regression and the relationship. Setting up regressions and interpreting outputs, exploring confounding effects and biases, and distinguishing between economic and statistical significance. | |
Unit-6 |
Teaching Hours:2 |
Regression Basics
|
|
Identify variables influencing consumer behavior in the real world, weather and price promotion impacting the prices of the products. Use of Regression and the relationship. Setting up regressions and interpreting outputs, exploring confounding effects and biases, and distinguishing between economic and statistical significance. | |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern Four CIAs with total marks of 100 | |
BBA631 - PRODUCTION AND OPERATIONS MANAGEMENT (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Production and Operations Management (POM) is concerned with the management of resources and activities that produce and deliver goods and services for customers. Efficient and effective operations can provide an organization with major competitive advantages since the ability to respond to customer and market requirements quickly, at a low cost, and with high quality, is vital to attaining profitability and growth through increased market share. The course focuses on the basic concepts, issues, and techniques for efficient and effective management of production and operations. |
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Learning Outcome |
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CO1: Compare the key concepts and issues of production and operations management in manufacturing and service organizations CO2: Identify the strategic role of production and operations management in attaining competitive advantage for a firm. CO3: Analyse and relate production and operations management with other key departments of a firm. CO4: Assess emerging and important topics related to production and operations management. CO5: Design, manage and control the best processes so that value-addition occurs in the most efficient and effective way. |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
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Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-1 |
Teaching Hours:9 |
Introduction to Production and Operations Management
|
|
Introduction, Historical Development, Concept of Production, Production System, Classification of Production System, Production Management. Objectives of Production Management, Concept of Operations. Distinction between Manufacturing Operations and Service Operations. Operations Management, A Framework for Managing Operations. Objectives of Operations Management, Managing Global Operations, Scope of Production and Operations Management. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-2 |
Teaching Hours:9 |
Plant Location and Plant Layout
|
|
Introduction and meaning Need for selecting a suitable location, Factors influencing plant, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. General locational factors, and Specific locational factors for manufacturing organization and for Service organization. Objectives, principles and Types of plant layout. Process layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation, Product Layout – Assembly Line Balancing, Determination of Cycle Time and Efficiency of Assembly Line, Combination layout, Fixed position layout, Group layout, Physical Facilities. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-3 |
Teaching Hours:9 |
Materials Management
|
|
Introduction and Meaning, Scope or functions of Materials Management, Material planning and control, Purchasing and Stores Management. EOQ, Inventory control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and vendor rating, Standardization, Simplification, Value analysis / Value Engineering, Just in time and Ergonomics. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-4 |
Teaching Hours:9 |
Material Handling
|
|
Introduction and Meaning, Objectives and Principles of Material Handling, Selection of Material Handling Equipment, Evaluation of Material Handling system, Material Handling equipment’s, Guidelines for Effective Utilization of Material Handling Equipment, Relationship between Plant Layout and Material Handling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-5 |
Teaching Hours:9 |
Production Planning and Control
|
|
Introduction and Meaning, Need, Objectives, Phases of Production Planning and Control, Functions of Production Planning and Control, Operations Planning and Scheduling Systems, Aggregate Planning – Level and Chase Strategy (practical problem related to both the strategy), Master Production Schedule (MPS), Material Requirement Planning (MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP Capacity Planning, Routing, Scheduling – Johnson’s Rule of Scheduling. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
|
|
Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-6 |
Teaching Hours:10 |
Quality Control
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Quality, Fundamental factors affecting quality, Control, need for controlling, Quality Inspection, Types of Quality Control, Steps in Quality control, Objectives of Quality Control, Benefits of Quality Control, Seven Tools for Quality Control, Causes of Variation in Quality, Statistical Process Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart), Quality circles. Concept of Quality Assurance and Total Quality Management. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
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Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
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Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Unit-7 |
Teaching Hours:5 |
Maintenance Management
|
|
Introduction, Objective, types, maintenance planning and scheduling, Modern Scientific Maintenance Methods- Six Sigma Maintenance, Enterprise Asset Management (EAM), Lean Maintenance, Computer Aided Maintenance. | |
Text Books And Reference Books: Kumar, S.A & Suresh, N. (2017). Production and Operations Management, New age International publishers. | |
Essential Reading / Recommended Reading 1. Aswathappa, K. & Reddy, G.S., Reddy, M.K. (2016). Production and Operations Management, Himalaya Publishers. 2.Khanna, R.B. (2016). Production and Operations Management, PHI Learning Pvt. Ltd., New Delhi 3. Krajewski, Lee J., Ritzman, Larry P., and Manoj K. Malhotra (2013). Operations Management: Processes and Value Chains, 8/e; New Delhi: Pearson Education. Richard, B. Chase, 4.Ravi Shankar, F. Robert, Jacobs and Nicholas, J. Aquilano (2018). Operations and Supply Management 12/e; New Delhi: Tata McGraw-Hill 5.Singh, S.P. (2014) Production and Operations Management, 1/e, New Delhi: Vikas Publishing House 6. Paneerselvam R (2016), Production and Operations Management, 3/e, PHI Learning, New Delhi 7. Richard Chase, Nicholas Acquilano et al (2015), Operations Management for Competitive Advantage, 11/e, The Mc Graw Hill Company | |
Evaluation Pattern CIA assessment pattern CIA 1: 20 (100%) : 20 marks CIA 2: 50 (50%) 25 marks CIA 3: 20 (100%) : 20 marks, ESE : 50( 60%): 30 marks Attendance: 5 marks. CIA: ESE = 70:30 Total 100 marks | |
BBA632 - BUSINESS LAWS (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: A law that governs the dealings regarding commercial matters, quietly known as business law. Business Law, a branch of civil law comprises governance of commercial and business transactions in both the public and private realms. Business law helps to resolve the business disputes, maintain order and build an acceptable standards when it come close to the other business, government and customers. A better understanding of legal matters also provides a manager with a framework on which a decision can be made. This course covers important sub branches of Business Laws, such as Contract Law, Intellectual Property Law, Consumer Protection Law, Competition Law, Law of Sale of Goods and Cyber Law etc.
Course Objectives:
● To illustrate the legal provisions of key aspects of business laws
● To outline the framework of Contract Law in India
● To explain the legal provisions relating to Patents, Trade Marks and Copy Rights in India
● To demonstrate an understanding of regulatory framework of Sale of Goods ● To identify the causes of the problem faced by consumers and competitors and analyze the remedies provided for violations of legal provisions |
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Learning Outcome |
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CO1: Illustrate the legal provisions of key aspects of business laws
CO2: Outline the framework of Contract Law in India CO3: Explain the legal provisions relating to Patents, Trade Marks and Copy Rights in India
CO4: Demonstrate an understanding of the regulatory framework for Sale of Goods CO5: Identify the causes of the problem faced by consumers and competitors and analyze the remedies provided for violations of legal provisions |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
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|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-1 |
Teaching Hours:12 |
Introduction to Law of Contracts
|
|
Level of Knowledge: Conceptual
Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
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Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-2 |
Teaching Hours:5 |
Contract of Guarantee
|
|
Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
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|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-3 |
Teaching Hours:10 |
Intellectual Property Laws
|
|
Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.
| |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-4 |
Teaching Hours:8 |
Competition Law
|
|
Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. | |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
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|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-5 |
Teaching Hours:10 |
Law of Sale of Goods and Negotiable Instruments Law
|
|
Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-6 |
Teaching Hours:10 |
Law of Consumer Protection
|
|
Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Unit-7 |
Teaching Hours:5 |
Cyber Laws
|
|
Level of Knowledge: Conceptual Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities.
| |
Text Books And Reference Books: Gulshan, S.S. (2013). Business & Corporate Law, Excel Books, New Delhi. | |
Essential Reading / Recommended Reading
| |
Evaluation Pattern CIA 1 – 20 Marks CIA 2 – 50 Marks CIA 3 – 20 Marks CIA 4, ESE – 50 Marks
| |
BBA641E - INDUSTRIAL MARKETING (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Course Description: The course is designed to provide students with the ability to understand industrial markets and relevant industrial marketing strategies. The course will also cover market structures and demand in business markets.
Course Learning Objectives:
The objective of this course is to:
● To understand the key concepts and theories of Industrial Marketing
● To differentiate Consumer Marketing and Industrial Marketing
● To outline the scope and importance of Industrial Marketing
● To enable the students to apply the concepts, principles of Industrial Marketing in practical situations.
● To formulate Industrial Marketing strategies
|
|
Learning Outcome |
|
CO1: To help the learner distinguish between consumer
marketing and industrial marketing CO2: To analyze the nuances of industrial marketing CO3: Learn to formulate industrial marketing strategies and also
design industrial marketing mix elements CO4: Evaluate the various Industrial Marketing strategies and their value to organizations CO 5: Solve the issues pertaining to Industrial Marketing |
Unit-1 |
Teaching Hours:9 |
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Introduction to Industrial Markets
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Level of Knowledge: Conceptual
Industrial Marketing System, Concepts and Characteristics - Types of Industrial Markets -
Industrial Buyer Behaviour, Industrial Marketing Vs. Consumer Marketing, Relational approach to
Industrial Marketing- The Nature of Industrial Demand & Industrial Customer.
| |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||
Introduction to Industrial Markets
|
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Level of Knowledge: Conceptual
Industrial Marketing System, Concepts and Characteristics - Types of Industrial Markets -
Industrial Buyer Behaviour, Industrial Marketing Vs. Consumer Marketing, Relational approach to
Industrial Marketing- The Nature of Industrial Demand & Industrial Customer.
| |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:7 |
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Strategic Perspectives in Industrial Marketing
|
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Level of Knowledge: Conceptual
Industrial Buyer Behaviour; Factors influencing Organizational Buying: Buying Roles; Organizational Buying Decision Process; Environmental & organizational Influences Organizational Influences on Buying Behaviour: Buying Roles; The Buy Grid Model; The Organizational Buying Decision Process. | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||
Strategic Perspectives in Industrial Marketing
|
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Level of Knowledge: Conceptual
Industrial Buyer Behaviour; Factors influencing Organizational Buying: Buying Roles; Organizational Buying Decision Process; Environmental & organizational Influences Organizational Influences on Buying Behaviour: Buying Roles; The Buy Grid Model; The Organizational Buying Decision Process. | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Unit III: Classification of Industrial Products and Services 10 Hrs
|
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Level of Knowledge: Conceptual and Analytical
Industrial market Segmentation, Targeting and Positioning; Industrial PLC; New Product Development and Introduction - Industrial Product Management – Terms of Sale – Outright purchase – Types of Industrial Products and their Purchase techniques (Hire-purchase – Leasing, Major Equipment; Accessory Equipment; Raw and Processed Materials; Component Parts and Sub- Assemblies; Operating Supplies); Standardized and Non-standardized parts, Industrial services. | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Unit III: Classification of Industrial Products and Services 10 Hrs
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual and Analytical
Industrial market Segmentation, Targeting and Positioning; Industrial PLC; New Product Development and Introduction - Industrial Product Management – Terms of Sale – Outright purchase – Types of Industrial Products and their Purchase techniques (Hire-purchase – Leasing, Major Equipment; Accessory Equipment; Raw and Processed Materials; Component Parts and Sub- Assemblies; Operating Supplies); Standardized and Non-standardized parts, Industrial services. | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||
Unit IV: Pricing Decisions in Industrial Markets 9 Hrs
|
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Level of Knowledge: Conceptual and Analytical
Pricing Decisions in Industrial Markets, Pricing Objectives - Price Decision Analysis –Breakeven analysis – net pricing – discount pricing – trade discounts –– factory pricing – freight allowance
pricing | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
||||||||||||||||||||||||||||||||||||
Unit IV: Pricing Decisions in Industrial Markets 9 Hrs
|
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Level of Knowledge: Conceptual and Analytical
Pricing Decisions in Industrial Markets, Pricing Objectives - Price Decision Analysis –Breakeven analysis – net pricing – discount pricing – trade discounts –– factory pricing – freight allowance
pricing | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Unit V: Formulating Marketing Channel Strategies and Physical Distribution decisions 10 Hrs
|
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Level of Knowledge: Conceptual and Analytical
Channel members; Channel Management – Conceptual Framework of Supply chain; Decision phases in a supply chain; Process view of a supply chain.; The importance of supply chain flows; Competitive Supply Chain Strategies, Achieving strategic fit. Physical Distribution Decisions (warehousing, inventory management, packaging and transportation). Formulating channel strategy – Evaluating Channel performance
| |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Unit V: Formulating Marketing Channel Strategies and Physical Distribution decisions 10 Hrs
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual and Analytical
Channel members; Channel Management – Conceptual Framework of Supply chain; Decision phases in a supply chain; Process view of a supply chain.; The importance of supply chain flows; Competitive Supply Chain Strategies, Achieving strategic fit. Physical Distribution Decisions (warehousing, inventory management, packaging and transportation). Formulating channel strategy – Evaluating Channel performance
| |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||
Unit VI: Promotional Strategies in Industrial Marketing. 7 Hrs
|
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Level of Knowledge: Conceptual and Analytical
Importance of promotions in Industrial marketing, Promotional Mix of Industrial marketing, Digital marketing in Industrial marketing, IMC in industrial marketing | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:7 |
||||||||||||||||||||||||||||||||||||
Unit VI: Promotional Strategies in Industrial Marketing. 7 Hrs
|
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Level of Knowledge: Conceptual and Analytical
Importance of promotions in Industrial marketing, Promotional Mix of Industrial marketing, Digital marketing in Industrial marketing, IMC in industrial marketing | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Unit VII: Navigating Industrial Marketing: Ethics, Uncertainty, and Future Trends 8 Hrs
|
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Level of Knowledge: Conceptual and Analytical
Introduction; Ethics in Industrial marketing ; ; The effect of demand uncertainty ; Risk pooling ; Centralized versus decentralized systems; Future trends in industrial marketing; relationship Management in Industrial Marketing; Sustainability and CSR in Industrial marketing | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Unit VII: Navigating Industrial Marketing: Ethics, Uncertainty, and Future Trends 8 Hrs
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual and Analytical
Introduction; Ethics in Industrial marketing ; ; The effect of demand uncertainty ; Risk pooling ; Centralized versus decentralized systems; Future trends in industrial marketing; relationship Management in Industrial Marketing; Sustainability and CSR in Industrial marketing | |||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
| |||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
| |||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||
BBA641F - TAXATION MANAGEMENT (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: India has a well-developed tax structure with a three-tier federal structure comprising the Union Government, the State Governments, and the Urban/Rural Local Bodies. The power to levy taxes and duties is distributed among the three tiers of Government in accordance with the provisions of the Indian Constitution. The study of tax laws is of great importance for management students as it exposes them to the tax environment in India. This course is introduced as part of the BBA program to give an overall idea about the theoretical and practical aspects of direct and indirect taxes in India. The content of the course is arranged in such a manner that it gives an outline of the Income tax law and GST Law in an analytical and straightforward manner. |
|||||||||||||||||||||||||||||||||||||
Learning Outcome |
|||||||||||||||||||||||||||||||||||||
CO1: Compute the capital gain taxes and explain the tax planning aspects of capital gains. CO2: Compute tax and discuss tax planning aspects for corporate assesses, HUFs, Firms, and LLPs. CO3: Outline the assessment procedures, collections, recovery, and penalties of direct and Indirect taxes. CO4: Apply the Goods and Services Tax provisions in India, including collection and recovery. CO5: Explain the levy, computation, and collection of duty as per Customs Law in India. |
Unit-1 |
Teaching Hours:8 |
Unit I: Capital Gain Taxation
|
|
Capital asset, Transfer of capital asset, Expenses on transfer, Computation of Capital gains – STCG and LTCG including STT-based securities transfers, Deductions from LTCG u/s 54, 54B, 54EC, 54D, 54F,54G, | |
Unit-1 |
Teaching Hours:8 |
Unit I: Capital Gain Taxation
|
|
Capital asset, Transfer of capital asset, Expenses on transfer, Computation of Capital gains – STCG and LTCG including STT-based securities transfers, Deductions from LTCG u/s 54, 54B, 54EC, 54D, 54F,54G, | |
Unit-2 |
Teaching Hours:12 |
Unit II: Assessment of HUF/Firms and LLP: Computation of Taxable income
|
|
Partnership firm, Schemes of taxation for firms, Remuneration to working partners, LLP, Computation of total income of firm and LLP, Tax liability of Firms and LLP. | |
Unit-2 |
Teaching Hours:12 |
Unit II: Assessment of HUF/Firms and LLP: Computation of Taxable income
|
|
Partnership firm, Schemes of taxation for firms, Remuneration to working partners, LLP, Computation of total income of firm and LLP, Tax liability of Firms and LLP. | |
Unit-3 |
Teaching Hours:10 |
Unit III: Assessment of companies
|
|
Types of companies - Residential status of companies and tax incidence, Status and scope of total income of companies, Tax liability and computation of taxation of companies- Minimum Alternate Tax, Deductions available to companies U/s80, Computation of book profit | |
Unit-3 |
Teaching Hours:10 |
Unit III: Assessment of companies
|
|
Types of companies - Residential status of companies and tax incidence, Status and scope of total income of companies, Tax liability and computation of taxation of companies- Minimum Alternate Tax, Deductions available to companies U/s80, Computation of book profit | |
Unit-4 |
Teaching Hours:4 |
Unit IV: Collection and recovery of taxes
|
|
Advance payment of tax: Income liable for advance tax, due dates for payment of advance tax, Tax Deducted at Source (TDS)_- u/s 192, 194 B, 194 BB, 194 D, 194 DA, 194 E, 194 EE,194 I, Tax collection at Source (TCS), Interest payable by assessee/government and procedure for computation, refund of excess payments. | |
Unit-4 |
Teaching Hours:4 |
Unit IV: Collection and recovery of taxes
|
|
Advance payment of tax: Income liable for advance tax, due dates for payment of advance tax, Tax Deducted at Source (TDS)_- u/s 192, 194 B, 194 BB, 194 D, 194 DA, 194 E, 194 EE,194 I, Tax collection at Source (TCS), Interest payable by assessee/government and procedure for computation, refund of excess payments. | |
Unit-5 |
Teaching Hours:4 |
Unit V: Assessments procedures and Penalties
|
|
Statutory obligation to file return, Belated return, Revised return, Assessment types – Self assessment, summary assessment, scrutiny assessment, Best judgement assessment and Income escaping assessment. Appeals, appellate authorities, powers of commissioner. Appeal to Tribunal, High court and Supreme court, Penalties – for defaults, concealment or under reporting of Income, Offences and Prosecution, Onus of proof. | |
Unit-5 |
Teaching Hours:4 |
Unit V: Assessments procedures and Penalties
|
|
Statutory obligation to file return, Belated return, Revised return, Assessment types – Self assessment, summary assessment, scrutiny assessment, Best judgement assessment and Income escaping assessment. Appeals, appellate authorities, powers of commissioner. Appeal to Tribunal, High court and Supreme court, Penalties – for defaults, concealment or under reporting of Income, Offences and Prosecution, Onus of proof. | |
Unit-6 |
Teaching Hours:14 |
Unit VI: Practical aspects of GST
|
|
CGST Act, SGST Act (Karnataka State), IGST Act. Definition: Aggregate turnover, Adjudicating authority, Agent, Business, Capital goods, Casual taxable person, Composite supply, Mixed supply, Exempt supply, Outward supply, Principal supply, Place of supply, Supplier, Goods, Input service distributor, Job work, Manufacture, Input tax, Input tax credit, Person, Place of business, Reverse charge. Registration under GST: Procedure for registration, Persons liable for registration, Persons not liable for registration, Compulsory registration, Deemed registration, Special provisions for Casual taxable persons and Non-resident taxable persons, Exempted goods and services - Rates of GST. Procedure relating to Levy: (CGST & SGST): Scope of supply, Tax liability on Mixed and Composite supply, Time of supply of goods and services, Value of taxable supply, Computation of taxable value and tax liability. Procedure relating to Levy: (IGST): Inter-state supply, intra-state supply, Zero rates supply, Value of taxable supply – Computation of taxable value and tax liability.
Input tax Credit: Eligibility, Apportionment, Inputs on capital goods, Distribution of credit by Input Service Distributor (ISD) – Transfer of Input tax credit –Problems on utilization of input tax credit. | |
Unit-6 |
Teaching Hours:14 |
Unit VI: Practical aspects of GST
|
|
CGST Act, SGST Act (Karnataka State), IGST Act. Definition: Aggregate turnover, Adjudicating authority, Agent, Business, Capital goods, Casual taxable person, Composite supply, Mixed supply, Exempt supply, Outward supply, Principal supply, Place of supply, Supplier, Goods, Input service distributor, Job work, Manufacture, Input tax, Input tax credit, Person, Place of business, Reverse charge. Registration under GST: Procedure for registration, Persons liable for registration, Persons not liable for registration, Compulsory registration, Deemed registration, Special provisions for Casual taxable persons and Non-resident taxable persons, Exempted goods and services - Rates of GST. Procedure relating to Levy: (CGST & SGST): Scope of supply, Tax liability on Mixed and Composite supply, Time of supply of goods and services, Value of taxable supply, Computation of taxable value and tax liability. Procedure relating to Levy: (IGST): Inter-state supply, intra-state supply, Zero rates supply, Value of taxable supply – Computation of taxable value and tax liability.
Input tax Credit: Eligibility, Apportionment, Inputs on capital goods, Distribution of credit by Input Service Distributor (ISD) – Transfer of Input tax credit –Problems on utilization of input tax credit. | |
Unit-7 |
Teaching Hours:8 |
Unit VII: Practical aspects of Customs Law
|
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Levy, Definitions, Types of Duties, Export Duty Classification, Analysis of Section 14, Rate of exchange, Tariff value, Customs Valuation Rules: Rate of Duties, Import and Export procedure, Bill of Entry, Assessments, Examination, Provisional assessment, Re-import, Baggage, Baggage Exempt, Personal effects, computation of customs duty, Practical problems. | |
Unit-7 |
Teaching Hours:8 |
Unit VII: Practical aspects of Customs Law
|
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Levy, Definitions, Types of Duties, Export Duty Classification, Analysis of Section 14, Rate of exchange, Tariff value, Customs Valuation Rules: Rate of Duties, Import and Export procedure, Bill of Entry, Assessments, Examination, Provisional assessment, Re-import, Baggage, Baggage Exempt, Personal effects, computation of customs duty, Practical problems. | |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern CIA 1= 20 MARKS ( 2 Components) (50% WEIGHTAGE) CIA 2= 50 MARKS (50% Weightage) CIA 3= 20 MARKS (50% WEIGHTAGE) ESE=50 MARKS ATTENDANCE:5 MARKS | |
BBA641H - KNOWLEDGE MANAGEMENT (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: Today’s turbulent business environment has been characterized by ‘the knowledge era’ where competitive advantage is based upon the resource-based view of the firm and successful utilization of employee knowledge. It is the organization that can capture, manage and apply the different forms of knowledge prevalent in the workplace that will grow and flourish. The purpose of the course is to explore the concept of knowledge and the means by which organizations seek to manage it through formal technological practices and informal social systems. The course looks at a theoretical and practitioner point of view and seeks to provide a 360 degree overview of the domain of Knowledge Management.
Course Objective:
● To demonstrate an understand of the key concepts, theories and models that enable knowledge management
● To provide an outline about the importance of knowledge management in developing people and organizations.
● To enable the students to apply the concepts, principles and models of knowledge management in practical situations.
● To evaluate the various process, approaches and strategies for managing knowledge in organizations ● To provide solutions to the issues pertaining to managing knowledge. |
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Learning Outcome |
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CO1: Demonstrate the understanding of key concepts, principles and models related to knowledge management CO2: Learn to apply the theories and concepts studied in the classroom to practical situations. CO3: Analyze the various types of knowledge and models and its relevance to organizations CO4: Evaluate the various knowledge management practices and their value to organizations CO5: Solve the issues pertaining to knowledge management. |
Unit-1 |
Teaching Hours:8 |
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Introduction to Knowledge Management
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Level of Knowledge: Conceptual
Introduction to Knowledge Management; Multidisciplinary Nature of KM - The Two Major Types of Knowledge, The Concept Analysis Technique; History of Knowledge Management - From Physical Assets to Knowledge Assets Organizational Perspectives on Knowledge Management; Importance of KM - KM for Individuals, Communities, and Organizations.
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Unit-1 |
Teaching Hours:8 |
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Introduction to Knowledge Management
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Level of Knowledge: Conceptual
Introduction to Knowledge Management; Multidisciplinary Nature of KM - The Two Major Types of Knowledge, The Concept Analysis Technique; History of Knowledge Management - From Physical Assets to Knowledge Assets Organizational Perspectives on Knowledge Management; Importance of KM - KM for Individuals, Communities, and Organizations.
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Unit-2 |
Teaching Hours:8 |
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Knowledge Management Cycle
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Level of Knowledge: Conceptual
Major Approaches to the KM Cycle - The Zack KM Cycle, The Bukowitz and Williams KM Cycle, The McElroy KM Cycle, The Wiig KM Cycle; An Integrated KM Cycle; Strategic Implications of the KM Cycle; Practical Considerations for Managing Knowledge | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Knowledge Management Cycle
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Level of Knowledge: Conceptual
Major Approaches to the KM Cycle - The Zack KM Cycle, The Bukowitz and Williams KM Cycle, The McElroy KM Cycle, The Wiig KM Cycle; An Integrated KM Cycle; Strategic Implications of the KM Cycle; Practical Considerations for Managing Knowledge | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Knowledge Management Models
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Level of Knowledge: Conceptual
Major Theoretical KM Models - The von Krogh and Roos Model of Organizational Epistemology, The Nonaka and Takeuchi Knowledge Spiral Model, The Knowledge Creation Process, Knowledge Conversion, Knowledge Spiral | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Knowledge Management Models
|
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Level of Knowledge: Conceptual
Major Theoretical KM Models - The von Krogh and Roos Model of Organizational Epistemology, The Nonaka and Takeuchi Knowledge Spiral Model, The Knowledge Creation Process, Knowledge Conversion, Knowledge Spiral | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:12 |
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Knowledge Capture and Codification
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Level of Knowledge: Conceptual
Tacit Knowledge Capture - Tacit Knowledge Capture at Individual and Group Levels, Interviewing Experts, Structured Interviewing, Stories, Learning by Being Told, Learning by Observation; Tacit Knowledge Capture at the Organizational Level; Explicit Knowledge Codification - Cognitive Maps, Decision Trees, Knowledge Taxonomies.
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Unit-4 |
Teaching Hours:12 |
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Knowledge Capture and Codification
|
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Level of Knowledge: Conceptual
Tacit Knowledge Capture - Tacit Knowledge Capture at Individual and Group Levels, Interviewing Experts, Structured Interviewing, Stories, Learning by Being Told, Learning by Observation; Tacit Knowledge Capture at the Organizational Level; Explicit Knowledge Codification - Cognitive Maps, Decision Trees, Knowledge Taxonomies.
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Unit-5 |
Teaching Hours:8 |
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Knowledge Sharing and Communities of Practice
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Level of Knowledge: Conceptual
The Social Nature of Knowledge; Sociograms and Social Network Analysis, Knowledge-Sharing Communities - Types of Communities, Roles and Responsibilities in CoPs, Knowledge Sharing in Virtual CoPs; Obstacles to Knowledge Sharing, The Undernet.
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Unit-5 |
Teaching Hours:8 |
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Knowledge Sharing and Communities of Practice
|
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Level of Knowledge: Conceptual
The Social Nature of Knowledge; Sociograms and Social Network Analysis, Knowledge-Sharing Communities - Types of Communities, Roles and Responsibilities in CoPs, Knowledge Sharing in Virtual CoPs; Obstacles to Knowledge Sharing, The Undernet.
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Unit-6 |
Teaching Hours:8 |
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Knowledge Management Tools
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Level of Knowledge: Conceptual
Knowledge Capture and Creation Tools - Content Creation Tools, Data Mining and Knowledge Discovery, Blogs, Content Management Tools; Knowledge Sharing and Dissemination Tools - Groupware and Collaboration Tools, Wikis, Networking Technologies; Knowledge Acquisition and Application Tools - Intelligent Filtering Tools, Adaptive Technologies | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Knowledge Management Tools
|
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Level of Knowledge: Conceptual
Knowledge Capture and Creation Tools - Content Creation Tools, Data Mining and Knowledge Discovery, Blogs, Content Management Tools; Knowledge Sharing and Dissemination Tools - Groupware and Collaboration Tools, Wikis, Networking Technologies; Knowledge Acquisition and Application Tools - Intelligent Filtering Tools, Adaptive Technologies | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Role of Organizational Culture
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Level of Knowledge: Conceptual
Different Types of Cultures, Organizational Culture Analysis, Culture at the Foundation of KM, The Effects of Culture on Individuals; Cultural Transformation to a Knowledge-Sharing Culture; Organizational Maturity Models - KM Maturity Models, COP Maturity Models.
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Unit-7 |
Teaching Hours:8 |
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Role of Organizational Culture
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Level of Knowledge: Conceptual
Different Types of Cultures, Organizational Culture Analysis, Culture at the Foundation of KM, The Effects of Culture on Individuals; Cultural Transformation to a Knowledge-Sharing Culture; Organizational Maturity Models - KM Maturity Models, COP Maturity Models.
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Text Books And Reference Books:
1. Dalkir, K. (2017) Knowledge management in theory and practice (3rded.). Cambridge, MA: MIT Press
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Essential Reading / Recommended Reading
1. Rhem, A. J. (2017). Knowledge management in practice. New York: CRC Press.
2. Leonard-Barton, D., Swap, W. C., & Barton, G. (2015). Critical knowledge transfer: Tools for managing your company's deep smarts.Boston, US: Harvard Business Review Press.
3. Horaguchi. (2014). Collective knowledge management: Foundations of international business in the age of .. [Place of publication not identified]: Edward Elgar Publishing
4. Jay Liebowitz., & Liebowitz, J. (2012). Knowledge Management Handbook: Collaboration and social networking (2nd ed.). London: CRC Press.
5. Pugh, K. (2011). Sharing hidden know-how: How managers solve thorny problems with the knowledge jam. San Francisco, CA: Jossey-Bass.
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Evaluation Pattern
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BBA641M - INTEGRATED MARKETING COMMUNICATION (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: This is an elective course offered in the sixth semester to students of marketing specialization. Students learn various aspects of the evolution, growth and development of marketing communications
Course Objectives:
● To identify the promotional elements in the marketing programmes
● To demonstrate the role of various communication models.
● To examine the role and functions of specialized marketing organizations. ● To curate the process of budgeting for IMC ● To interpret social insights of research to build creative strategy for IMC. |
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Learning Outcome |
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CO1: Identify the promotional elements in the marketing programmes CO2: To interpret social insights of research to build creative strategy for IMC.T CO3: To demonstrate the role of various communication models. CO4: To curate the process of budgeting for IMC CO5: To examine the role and functions of specialized marketing organizations. |
Unit-1 |
Teaching Hours:6 |
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Introduction to IMC
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Level of Knowledge: Conceptual
Concept of integrated marketing communications (IMC), Evolution and Importance of IMC, Elements of the Marketing Mix and its impact on IMC, Target Marketing, Segmentation and Positioning strategies and its application in IMC | |||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
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Introduction to IMC
|
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Level of Knowledge: Conceptual
Concept of integrated marketing communications (IMC), Evolution and Importance of IMC, Elements of the Marketing Mix and its impact on IMC, Target Marketing, Segmentation and Positioning strategies and its application in IMC | |||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
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Introduction to IMC
|
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Level of Knowledge: Conceptual
Concept of integrated marketing communications (IMC), Evolution and Importance of IMC, Elements of the Marketing Mix and its impact on IMC, Target Marketing, Segmentation and Positioning strategies and its application in IMC | |||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||
Introduction to IMC
|
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Level of Knowledge: Conceptual
Concept of integrated marketing communications (IMC), Evolution and Importance of IMC, Elements of the Marketing Mix and its impact on IMC, Target Marketing, Segmentation and Positioning strategies and its application in IMC | |||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Elements of the Promotional Mix
|
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Level of Knowledge: Conceptual
Sales Promotion, PR, Digital Marketing, Direct Marketing – elements, process and techniques. Advertising in brief (types of advertising and advertisement) | |||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Elements of the Promotional Mix
|
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Level of Knowledge: Conceptual
Sales Promotion, PR, Digital Marketing, Direct Marketing – elements, process and techniques. Advertising in brief (types of advertising and advertisement) | |||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||
Elements of the Promotional Mix
|
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Level of Knowledge: Conceptual
Sales Promotion, PR, Digital Marketing, Direct Marketing – elements, process and techniques. Advertising in brief (types of advertising and advertisement) | |||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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Elements of the Promotional Mix
|
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Level of Knowledge: Conceptual
Sales Promotion, PR, Digital Marketing, Direct Marketing – elements, process and techniques. Advertising in brief (types of advertising and advertisement) | |||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Unit III: ADVERTISING: THE BASICS
|
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Level of Knowledge: Conceptual and Application (National) Approaches – AIDA and DAGMAR, Ad Messages - Writing an Ad Copy , Elements of an Advertising message (headline, illustration and identification) Copy Structure , Storyboard formation, Testing, validation and reliability of ads , Ethical, Legal and Social Implications of Advertising Regulatory agencies of advertising in India | |||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Unit III: ADVERTISING: THE BASICS
|
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Level of Knowledge: Conceptual and Application (National) Approaches – AIDA and DAGMAR, Ad Messages - Writing an Ad Copy , Elements of an Advertising message (headline, illustration and identification) Copy Structure , Storyboard formation, Testing, validation and reliability of ads , Ethical, Legal and Social Implications of Advertising Regulatory agencies of advertising in India | |||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Unit III: ADVERTISING: THE BASICS
|
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Level of Knowledge: Conceptual and Application (National) Approaches – AIDA and DAGMAR, Ad Messages - Writing an Ad Copy , Elements of an Advertising message (headline, illustration and identification) Copy Structure , Storyboard formation, Testing, validation and reliability of ads , Ethical, Legal and Social Implications of Advertising Regulatory agencies of advertising in India | |||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Unit III: ADVERTISING: THE BASICS
|
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Level of Knowledge: Conceptual and Application (National) Approaches – AIDA and DAGMAR, Ad Messages - Writing an Ad Copy , Elements of an Advertising message (headline, illustration and identification) Copy Structure , Storyboard formation, Testing, validation and reliability of ads , Ethical, Legal and Social Implications of Advertising Regulatory agencies of advertising in India | |||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Unit IV: Ad INDUSTRY STRUCTURE AND MEDIA SCHEDULING
|
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Level of Knowledge: Conceptual
Types of Ad agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation. Structure of advertising industry (earlier role of client and agency personnel), choosing an Advertising Agency, Account planning and Account brief. Developing Media plan – strategy, scheduling, reach & frequency, Creativity and advertising, Elements of creative strategies and its implementation, Media Evaluation – Print, Broadcast media, Support media in advertising, Ad campaigns and measuring effectiveness (earlier evaluation and approval process)
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Unit-4 |
Teaching Hours:10 |
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Unit IV: Ad INDUSTRY STRUCTURE AND MEDIA SCHEDULING
|
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Level of Knowledge: Conceptual
Types of Ad agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation. Structure of advertising industry (earlier role of client and agency personnel), choosing an Advertising Agency, Account planning and Account brief. Developing Media plan – strategy, scheduling, reach & frequency, Creativity and advertising, Elements of creative strategies and its implementation, Media Evaluation – Print, Broadcast media, Support media in advertising, Ad campaigns and measuring effectiveness (earlier evaluation and approval process)
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Unit-4 |
Teaching Hours:10 |
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Unit IV: Ad INDUSTRY STRUCTURE AND MEDIA SCHEDULING
|
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Level of Knowledge: Conceptual
Types of Ad agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation. Structure of advertising industry (earlier role of client and agency personnel), choosing an Advertising Agency, Account planning and Account brief. Developing Media plan – strategy, scheduling, reach & frequency, Creativity and advertising, Elements of creative strategies and its implementation, Media Evaluation – Print, Broadcast media, Support media in advertising, Ad campaigns and measuring effectiveness (earlier evaluation and approval process)
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Unit-4 |
Teaching Hours:10 |
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Unit IV: Ad INDUSTRY STRUCTURE AND MEDIA SCHEDULING
|
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Level of Knowledge: Conceptual
Types of Ad agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation. Structure of advertising industry (earlier role of client and agency personnel), choosing an Advertising Agency, Account planning and Account brief. Developing Media plan – strategy, scheduling, reach & frequency, Creativity and advertising, Elements of creative strategies and its implementation, Media Evaluation – Print, Broadcast media, Support media in advertising, Ad campaigns and measuring effectiveness (earlier evaluation and approval process)
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Unit-5 |
Teaching Hours:10 |
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Unit V: IMC PLANNING PROCESS AND BUDGETING
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Level of Knowledge: Conceptual and Application (National) IMC Planning process model, Models of Communication Process, Importance of setting specific objectives and Problems encountered, Methods of Budget Setting, Process of Budget Setting , Budget setting for promotional mix elements
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Unit-5 |
Teaching Hours:10 |
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Unit V: IMC PLANNING PROCESS AND BUDGETING
|
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Level of Knowledge: Conceptual and Application (National) IMC Planning process model, Models of Communication Process, Importance of setting specific objectives and Problems encountered, Methods of Budget Setting, Process of Budget Setting , Budget setting for promotional mix elements
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Unit-5 |
Teaching Hours:10 |
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Unit V: IMC PLANNING PROCESS AND BUDGETING
|
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Level of Knowledge: Conceptual and Application (National) IMC Planning process model, Models of Communication Process, Importance of setting specific objectives and Problems encountered, Methods of Budget Setting, Process of Budget Setting , Budget setting for promotional mix elements
| |||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Unit V: IMC PLANNING PROCESS AND BUDGETING
|
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Level of Knowledge: Conceptual and Application (National) IMC Planning process model, Models of Communication Process, Importance of setting specific objectives and Problems encountered, Methods of Budget Setting, Process of Budget Setting , Budget setting for promotional mix elements
| |||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:12 |
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UNIT VI Monitoring, Evaluation and Control:
|
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Measuring Promotional Programme Effectiveness, Methods to monitor the effectiveness of an IMC campaign | |||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:12 |
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UNIT VI Monitoring, Evaluation and Control:
|
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Measuring Promotional Programme Effectiveness, Methods to monitor the effectiveness of an IMC campaign | |||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:12 |
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UNIT VI Monitoring, Evaluation and Control:
|
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Measuring Promotional Programme Effectiveness, Methods to monitor the effectiveness of an IMC campaign | |||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:12 |
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UNIT VI Monitoring, Evaluation and Control:
|
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Measuring Promotional Programme Effectiveness, Methods to monitor the effectiveness of an IMC campaign | |||||||||||||||||||||||||||||||
Text Books And Reference Books:
| |||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
| |||||||||||||||||||||||||||||||
Evaluation Pattern
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BBA642E - MANAGING INTELLECTUAL PROPERTY RIGHTS (2022 Batch) | |||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: Management of Intellectual Property course includes essential components Patents, Trade Marks, Copy Rights, Geographical Indications and Designs. As the future managers will have to acquire, protect, harness and manage such vital intangible and invisible assets that are common to manage every business. Course Learning Objectives: ●To find out the key components of intellectual property and their use in business ●To compare and contrast the different forms of intellectual property from the perspective of nature and subject matter of legal protection. ●To identify the real-life examples of application of different intellectual property in businesses ●To analyze the legal disputes involving companies in relation to intellectual property ●To explain the integration of intellectual property with businesses with examples ●To develop an ability to apply for the acquisition of different types of intellectual property |
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Learning Outcome |
|||||||||||||||||||||||||||||||
CLO1: Find out the key components of intellectual property and their use in business. CLO2: Compare and contrast the different forms of intellectual property from the perspective of nature and subject matter of legal protection. CLO3: Identify the real-life examples of application of different intellectual property in businesses CLO4: Analyze the legal disputes involving companies in relation to intellectual property CLO5: Explain the integration of intellectual property with businesses with examples CLO6: Develop an ability to apply for the acquisition of different types of intellectual property |
Unit-1 |
Teaching Hours:13 |
Unit I: Introduction to Intellectual Property
|
|
Level of Knowledge: Conceptual Introduction- Objectives, Concept of Property/IP: Classification of Property; Intellectual Property Rights- Meaning and importance; Kinds of IPR: Distinguishing Features- Patents, Copyrights and Neighboring Rights, Trade and Service Marks, Designs, Geographical Indications and Designs. Developments in other areas of Intellectual Property and Data. Meaning, significance, and procedure of acquisition and Protection of Data, Confidential Information, Trade Secrets, Integrated Circuit & Plant Varieties. | |
Unit-1 |
Teaching Hours:13 |
Unit I: Introduction to Intellectual Property
|
|
Level of Knowledge: Conceptual Introduction- Objectives, Concept of Property/IP: Classification of Property; Intellectual Property Rights- Meaning and importance; Kinds of IPR: Distinguishing Features- Patents, Copyrights and Neighboring Rights, Trade and Service Marks, Designs, Geographical Indications and Designs. Developments in other areas of Intellectual Property and Data. Meaning, significance, and procedure of acquisition and Protection of Data, Confidential Information, Trade Secrets, Integrated Circuit & Plant Varieties. | |
Unit-2 |
Teaching Hours:12 |
Unit II :Law Of Copyright And Neighboring Rights
|
|
Level of Knowledge: Conceptual Law Of Copyrights- Definition, Nature Of Protection, Evolution Of Copyright Law, Basic Concepts Under Copyright Act- Basis Of Copyright Protection, Underlying Concepts, Idea-Expression Dichotomy, Originality/Creativity, Fixation, Term Of Copyright Protection- Categories Of Copyrightable Works / Subject Matter Of Copyright; Rights Of The Copyright Owner; License And Assignment,- Compulsory License & Statutory License, Copyright Act 1957; Infringement Of Copyright - Introduction, Essentials Of Infringement, Facts To Be Established By Plaintiff In Case Of Infringement, Tests For Infringement, International Regime, Trips Agreement – Three Step Test, The Berne Convention, Remedies For Infringement- Civil Remedies, Criminal Remedies | |
Unit-2 |
Teaching Hours:12 |
Unit II :Law Of Copyright And Neighboring Rights
|
|
Level of Knowledge: Conceptual Law Of Copyrights- Definition, Nature Of Protection, Evolution Of Copyright Law, Basic Concepts Under Copyright Act- Basis Of Copyright Protection, Underlying Concepts, Idea-Expression Dichotomy, Originality/Creativity, Fixation, Term Of Copyright Protection- Categories Of Copyrightable Works / Subject Matter Of Copyright; Rights Of The Copyright Owner; License And Assignment,- Compulsory License & Statutory License, Copyright Act 1957; Infringement Of Copyright - Introduction, Essentials Of Infringement, Facts To Be Established By Plaintiff In Case Of Infringement, Tests For Infringement, International Regime, Trips Agreement – Three Step Test, The Berne Convention, Remedies For Infringement- Civil Remedies, Criminal Remedies | |
Unit-3 |
Teaching Hours:8 |
UNIT III: Law Of Patents
|
|
Level of Knowledge: Conceptual Development Of Law Of Patents- What Is Patent, Justification and Evolution Of Patent Law ,Need For A Patent System; Patentability Requirements- Introduction, Patentability Requirements: Patentable Subject Matter, Novelty, Prior Art, Relevant Cases; Utility/Industrial Applicability; Grant; Infringement Of Patents, Freedom To Operate, Defenses For Infringement Action & Remedies; Prosecution History Estoppel- Defenses, Experiment, Research Or Education, Government Use, Patent Exhaustion, Patent Misuse, Inequitable Conduct, Remedies - Relevant Cases, | |
Unit-3 |
Teaching Hours:8 |
UNIT III: Law Of Patents
|
|
Level of Knowledge: Conceptual Development Of Law Of Patents- What Is Patent, Justification and Evolution Of Patent Law ,Need For A Patent System; Patentability Requirements- Introduction, Patentability Requirements: Patentable Subject Matter, Novelty, Prior Art, Relevant Cases; Utility/Industrial Applicability; Grant; Infringement Of Patents, Freedom To Operate, Defenses For Infringement Action & Remedies; Prosecution History Estoppel- Defenses, Experiment, Research Or Education, Government Use, Patent Exhaustion, Patent Misuse, Inequitable Conduct, Remedies - Relevant Cases, | |
Unit-4 |
Teaching Hours:10 |
UNIT IV: Law Of Trademarks
|
|
Level of Knowledge: Conceptual Introduction, Evolution and Development Of The Law Of Trademark, Spectrum Of Distinctiveness, Definition Of Trademark, Non-Conventional Marks; Procedure For Registration Of Trademark - Application, Examination, Grounds Of Refusal Of Registration, Acceptance & Advertisement, Opposition, Registration, Renewal; Rights Of Trademark Owner, Assignment Of Trademarks, Licensing Of Trademark, Infringement - Essentials, Dilution Of Trademark, Registration Of Collective Marks; Passing Off - Essential Elements Of Passing Off, Difference Between Infringement And Passing Off, Remedies For Infringement, Classification Of Goods | |
Unit-4 |
Teaching Hours:10 |
UNIT IV: Law Of Trademarks
|
|
Level of Knowledge: Conceptual Introduction, Evolution and Development Of The Law Of Trademark, Spectrum Of Distinctiveness, Definition Of Trademark, Non-Conventional Marks; Procedure For Registration Of Trademark - Application, Examination, Grounds Of Refusal Of Registration, Acceptance & Advertisement, Opposition, Registration, Renewal; Rights Of Trademark Owner, Assignment Of Trademarks, Licensing Of Trademark, Infringement - Essentials, Dilution Of Trademark, Registration Of Collective Marks; Passing Off - Essential Elements Of Passing Off, Difference Between Infringement And Passing Off, Remedies For Infringement, Classification Of Goods | |
Unit-5 |
Teaching Hours:10 |
UNIT - V: Law of Geographical Indications
|
|
Geographic Indications-Objective, Introduction, Justification For Protection; International Position-Paris Convention On The Protection Of Intellectual Property, 1883, The Madrid Agreement, Lisbon Agreement, Trips Agreement, Bilateral Agreements, Regional Developments – Eu – Designation Of Origin And Geographical Indication, 6.2.6.2. Product Specification, Application For Registration, Examination By The Commission, Objections, Names, Indications And Symbols, Amending The Product Specification, Official Controls, Cancellation, Protection, Relations Between Trademarks, Designations Of Origin And Gi, Committee Procedure, Fees, Case Study: Spanish Champagne Case; Geographical Indication Protection In India - Criteria, Procedure For Registration In India, Duration, Rights, Overlap Between Trademark And Gi, Remedies; Case Studies- Darjeeling Tea Case, Pochampally Ikat Case; Information Provided By The Geographic Indication Registry, Chennai, India- | |
Unit-5 |
Teaching Hours:10 |
UNIT - V: Law of Geographical Indications
|
|
Geographic Indications-Objective, Introduction, Justification For Protection; International Position-Paris Convention On The Protection Of Intellectual Property, 1883, The Madrid Agreement, Lisbon Agreement, Trips Agreement, Bilateral Agreements, Regional Developments – Eu – Designation Of Origin And Geographical Indication, 6.2.6.2. Product Specification, Application For Registration, Examination By The Commission, Objections, Names, Indications And Symbols, Amending The Product Specification, Official Controls, Cancellation, Protection, Relations Between Trademarks, Designations Of Origin And Gi, Committee Procedure, Fees, Case Study: Spanish Champagne Case; Geographical Indication Protection In India - Criteria, Procedure For Registration In India, Duration, Rights, Overlap Between Trademark And Gi, Remedies; Case Studies- Darjeeling Tea Case, Pochampally Ikat Case; Information Provided By The Geographic Indication Registry, Chennai, India- | |
Unit-6 |
Teaching Hours:7 |
UNIT VI: Law Of Designs and Confidential Information
|
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The Law Of Designs- Introduction, Meaning Of Designs; Evolution and Development Of Law Of Designs, Basic Principles Of Design Rights, Protection For Designs, Historical Perspective, Philosophy Of Design Protection; Publication; Procedure For Registration Of Designs, Forms- Shape, Configuration, Pattern, Excluded Subject- Matter- Method Or Principle Of Construction, Registered Designs, Design Right, Term Of Design Protection, Copyright In Design, Registration Of Designs In India, Rights Of The Owner Of Designs And Tests For Infringement The Law of Confidential Information-Confidential Information and Trade Secrets: Meaning and nature of confidential; information and Trade Secrets, difference between trade secret and confidential information, Nature of trade secrets, Modes of protection of trade secrets- legislative measures, Technology Transfer Agreements, non-disclosure agreements. Semiconductor Integrated Circuits Layout Designs Act, 2000- Salient features of the Act, Conditions and Procedure for Registration, Duration and Effect of Registration, Assignment and Transmission. | |
Unit-6 |
Teaching Hours:7 |
UNIT VI: Law Of Designs and Confidential Information
|
|
The Law Of Designs- Introduction, Meaning Of Designs; Evolution and Development Of Law Of Designs, Basic Principles Of Design Rights, Protection For Designs, Historical Perspective, Philosophy Of Design Protection; Publication; Procedure For Registration Of Designs, Forms- Shape, Configuration, Pattern, Excluded Subject- Matter- Method Or Principle Of Construction, Registered Designs, Design Right, Term Of Design Protection, Copyright In Design, Registration Of Designs In India, Rights Of The Owner Of Designs And Tests For Infringement The Law of Confidential Information-Confidential Information and Trade Secrets: Meaning and nature of confidential; information and Trade Secrets, difference between trade secret and confidential information, Nature of trade secrets, Modes of protection of trade secrets- legislative measures, Technology Transfer Agreements, non-disclosure agreements. Semiconductor Integrated Circuits Layout Designs Act, 2000- Salient features of the Act, Conditions and Procedure for Registration, Duration and Effect of Registration, Assignment and Transmission. | |
Text Books And Reference Books: 1. Fundamentals of Intellectual Property (English) 1st Edition (Paperback, Dr. Kalyan C. Kankanala) Publisher: Asia Law House ISBN: 9789381849514, 938184951X. Edition: 3rd Edition, 2017 | |
Essential Reading / Recommended Reading
| |
Evaluation Pattern
CIA 1 – 20 Marks
CIA 2 – 50 Marks
CIA 3 – 20 Marks
ESE – 50 Marks | |
BBA642F - DERIVATIVES (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Course Description: This course presents and analyses derivatives, such as forwards, futures, and options. These instruments have become prevalent investment tools over the past several decades. They allow one to tailor the amount and kind of risk one takes, be it risk associated with changes in interest rates, exchange rates, stock prices, commodity prices, inflation, weather, etc. Institutions and investors use them, sometimes to hedge (reduce) unwanted risks, sometimes to take on additional risks motivated by views regarding future market movements. The evolution of this subject has been attracting the interest of both practitioners and academia. Therefore, the course is a blend of theory and application. Real data analysis is an important part of this course. A student completing this course will be familiar with the main current derivatives practices and risk management techniques. Course Objectives: · To understand the concepts of both financial and commodity derivatives. · To hedge risk and practice risk management using derivatives. · To explain the use of options and futures contracts for tactical portfolio strategies purpose · To analyse the pricing of derivatives, including familiarity with some central techniques, like the binomial model and the Black-Scholes model, and options |
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Learning Outcome |
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CO1: Understand concepts of derivatives. CO2: Analyze the risk management process using derivatives CO3: Explain the pricing of options and futures contracts CO4: Evaluate swaps as a hedging technique and prepare margins for cash segment and derivatives |
Unit-1 |
Teaching Hours:6 |
Introduction
|
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Derivatives - Introduction, economic benefits of derivatives - Types of derivatives - Features of the derivatives market - Factors contributing to the growth of derivatives - functions of derivative markets - Exchange traded versus OTC derivatives - traders in derivatives markets - Derivatives market in India. (Only Theory) | |
Unit-1 |
Teaching Hours:6 |
Introduction
|
|
Derivatives - Introduction, economic benefits of derivatives - Types of derivatives - Features of the derivatives market - Factors contributing to the growth of derivatives - functions of derivative markets - Exchange traded versus OTC derivatives - traders in derivatives markets - Derivatives market in India. (Only Theory) | |
Unit-1 |
Teaching Hours:6 |
Introduction
|
|
Derivatives - Introduction, economic benefits of derivatives - Types of derivatives - Features of the derivatives market - Factors contributing to the growth of derivatives - functions of derivative markets - Exchange traded versus OTC derivatives - traders in derivatives markets - Derivatives market in India. (Only Theory) | |
Unit-1 |
Teaching Hours:6 |
Introduction
|
|
Derivatives - Introduction, economic benefits of derivatives - Types of derivatives - Features of the derivatives market - Factors contributing to the growth of derivatives - functions of derivative markets - Exchange traded versus OTC derivatives - traders in derivatives markets - Derivatives market in India. (Only Theory) | |
Unit-2 |
Teaching Hours:8 |
Unit II
|
|
Forward Contracts: Meaning, purpose, advantages, and problems Structure of Forward Contract, Forward Trading Mechanism, Payoff. Future Contracts: Meaning the difference between forward and future contracts, Specifications of future contracts, Types of Future Contracts, Market Participants in Future Contracts, Trading Mechanism of Future Contracts, Margins, and marking-to-market (Problems) | |
Unit-2 |
Teaching Hours:8 |
Unit II
|
|
Forward Contracts: Meaning, purpose, advantages, and problems Structure of Forward Contract, Forward Trading Mechanism, Payoff. Future Contracts: Meaning the difference between forward and future contracts, Specifications of future contracts, Types of Future Contracts, Market Participants in Future Contracts, Trading Mechanism of Future Contracts, Margins, and marking-to-market (Problems) | |
Unit-2 |
Teaching Hours:8 |
Unit II
|
|
Forward Contracts: Meaning, purpose, advantages, and problems Structure of Forward Contract, Forward Trading Mechanism, Payoff. Future Contracts: Meaning the difference between forward and future contracts, Specifications of future contracts, Types of Future Contracts, Market Participants in Future Contracts, Trading Mechanism of Future Contracts, Margins, and marking-to-market (Problems) | |
Unit-2 |
Teaching Hours:8 |
Unit II
|
|
Forward Contracts: Meaning, purpose, advantages, and problems Structure of Forward Contract, Forward Trading Mechanism, Payoff. Future Contracts: Meaning the difference between forward and future contracts, Specifications of future contracts, Types of Future Contracts, Market Participants in Future Contracts, Trading Mechanism of Future Contracts, Margins, and marking-to-market (Problems) | |
Unit-3 |
Teaching Hours:10 |
Unit III
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Valuation of Future Contracts - Cost of Carry Models- Hedging using futures -Stock Hedging- Portfolio Hedging.,.– Arbitrage opportunities. | |
Unit-3 |
Teaching Hours:10 |
Unit III
|
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Valuation of Future Contracts - Cost of Carry Models- Hedging using futures -Stock Hedging- Portfolio Hedging.,.– Arbitrage opportunities. | |
Unit-3 |
Teaching Hours:10 |
Unit III
|
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Valuation of Future Contracts - Cost of Carry Models- Hedging using futures -Stock Hedging- Portfolio Hedging.,.– Arbitrage opportunities. | |
Unit-3 |
Teaching Hours:10 |
Unit III
|
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Valuation of Future Contracts - Cost of Carry Models- Hedging using futures -Stock Hedging- Portfolio Hedging.,.– Arbitrage opportunities. | |
Unit-4 |
Teaching Hours:8 |
Swaps
|
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Swaps - features and uses of swaps - Mechanics of interest rate swaps – valuation of interest rate swaps – currency swaps – valuation of currency swaps, Interest rate derivative-Swaption, FRA, CAPS, and FLOORS. | |
Unit-4 |
Teaching Hours:8 |
Swaps
|
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Swaps - features and uses of swaps - Mechanics of interest rate swaps – valuation of interest rate swaps – currency swaps – valuation of currency swaps, Interest rate derivative-Swaption, FRA, CAPS, and FLOORS. | |
Unit-4 |
Teaching Hours:8 |
Swaps
|
|
Swaps - features and uses of swaps - Mechanics of interest rate swaps – valuation of interest rate swaps – currency swaps – valuation of currency swaps, Interest rate derivative-Swaption, FRA, CAPS, and FLOORS. | |
Unit-4 |
Teaching Hours:8 |
Swaps
|
|
Swaps - features and uses of swaps - Mechanics of interest rate swaps – valuation of interest rate swaps – currency swaps – valuation of currency swaps, Interest rate derivative-Swaption, FRA, CAPS, and FLOORS. | |
Unit-5 |
Teaching Hours:12 |
Options and its Strategies
|
|
Options: Meaning of options contract, options terminologies, Types of Options, Payoff and Payoff Diagrams, Moneyness in options (ITM, ATM, OTM). Factors affecting Options premium, Exchange traded options. Call and Put options and payoffs. Options Trading Strategies: Uncovered, Covered, Spread, Combination | |
Unit-5 |
Teaching Hours:12 |
Options and its Strategies
|
|
Options: Meaning of options contract, options terminologies, Types of Options, Payoff and Payoff Diagrams, Moneyness in options (ITM, ATM, OTM). Factors affecting Options premium, Exchange traded options. Call and Put options and payoffs. Options Trading Strategies: Uncovered, Covered, Spread, Combination | |
Unit-5 |
Teaching Hours:12 |
Options and its Strategies
|
|
Options: Meaning of options contract, options terminologies, Types of Options, Payoff and Payoff Diagrams, Moneyness in options (ITM, ATM, OTM). Factors affecting Options premium, Exchange traded options. Call and Put options and payoffs. Options Trading Strategies: Uncovered, Covered, Spread, Combination | |
Unit-5 |
Teaching Hours:12 |
Options and its Strategies
|
|
Options: Meaning of options contract, options terminologies, Types of Options, Payoff and Payoff Diagrams, Moneyness in options (ITM, ATM, OTM). Factors affecting Options premium, Exchange traded options. Call and Put options and payoffs. Options Trading Strategies: Uncovered, Covered, Spread, Combination | |
Unit-6 |
Teaching Hours:10 |
Option Pricing
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Put-Call Parity Theory, Binomial Options Pricing Model, Black-Scholes Options Pricing model, Greek Options | |
Unit-6 |
Teaching Hours:10 |
Option Pricing
|
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Put-Call Parity Theory, Binomial Options Pricing Model, Black-Scholes Options Pricing model, Greek Options | |
Unit-6 |
Teaching Hours:10 |
Option Pricing
|
|
Put-Call Parity Theory, Binomial Options Pricing Model, Black-Scholes Options Pricing model, Greek Options | |
Unit-6 |
Teaching Hours:10 |
Option Pricing
|
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Put-Call Parity Theory, Binomial Options Pricing Model, Black-Scholes Options Pricing model, Greek Options | |
Unit-7 |
Teaching Hours:6 |
Unit VII
|
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Commodity derivatives: commodity futures market-exchanges for commodity futures in India, Forward Market Commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities. (Only Theory). | |
Unit-7 |
Teaching Hours:6 |
Unit VII
|
|
Commodity derivatives: commodity futures market-exchanges for commodity futures in India, Forward Market Commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities. (Only Theory). | |
Unit-7 |
Teaching Hours:6 |
Unit VII
|
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Commodity derivatives: commodity futures market-exchanges for commodity futures in India, Forward Market Commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities. (Only Theory). | |
Unit-7 |
Teaching Hours:6 |
Unit VII
|
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Commodity derivatives: commodity futures market-exchanges for commodity futures in India, Forward Market Commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities. (Only Theory). | |
Text Books And Reference Books: 1. Options Futures & Other Derivatives - John C. Hull, 6/e, Pearson Education. 2. Derivatives and Risk Management, Rajiv Srivastava, Oxford University Press,2018 3. Options & Futures- Vohra & Bagri, 2/e,TMH 4. Derivatives- Valuation & Risk Management – Dubofsky & Miller, Oxford University Press,2005. 5. An introduction to derivatives and risk management, Chance, Cengage, 9thedition. | |
Essential Reading / Recommended Reading Options Futures & Other Derivatives - John C. Hull, 6/e, Pearson Education. | |
Evaluation Pattern CIA 1 - 20 Marks (100 % weightage) = 20 Marks CIA 2 - 50 Marks ( 50% weightage) = 25 Marks CIA 3 - 20 Marks (100% weightage) = 20 Marks ESE - 50 Marks (60% weightage) = 30 Marks Attendance 05 Marks Total = 100 Marks | |
BBA642H - ORGANIZATIONAL CHANGE AND DEVELOPMENT (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Course Description: Organizational Change & Development (OD) is an emerging behavioral science discipline that provides experiential approach to learning. Strong leadership, right policies, and effective communication are the three basic pillars for any successful change and managing change involves an array of activities ranging from creation of organizational identities, knowledge development, management of diversity, constant upgradation of technology, alignment of strategic goals with economic environment, creation of appropriate cultures, restructuring of roles, coping with market competition, and management of internal as well as external crises.
Course Objectives:
● To examine the principles and processes of OD
● To provide an understanding of application of system thinking to organizational change
● To discuss and analyze various OD models and tools
● To analyze organizational improvement process through change management
● To understand the role of organizational change consultants and examine various strategies and approaches to organizational change ● To assess various team interventions, techno-structural interventions and strategic human resource interventions for organizational change and development. |
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Learning Outcome |
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CO1: Analyze the OD principles and processes CO2: Examine the system thinking framework to organizational change CO3: Evaluate OD models in relevance to the business problems CO4: Choose an appropriate organizational improvement framework for an effective change management CO5: Build HR strategies by identifying the right approach to organizational change CO6: Appraise and Choose various OD interventions( team, techno-structural and strategic human resource) and tools for an effective change and development |
Unit-1 |
Teaching Hours:8 |
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Introduction to Organizational Change
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Level of Knowledge: Conceptual
Content and Process theories of Organizational change, Need for Organizational change, Organizational change-Transformation and Renewal, Organization Renewal-Adapting to change( A model of Adaptive Orientation), Change triggers-Business Development driven change-Culture driven change-Strategy driven change-Process driven change-Competency driven change-Innovation driven change, Types of change-Planned and Unplanned change, System thinking and change, Change process- unfreezing ,changing and refreezing.
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Unit-1 |
Teaching Hours:8 |
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Introduction to Organizational Change
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Level of Knowledge: Conceptual
Content and Process theories of Organizational change, Need for Organizational change, Organizational change-Transformation and Renewal, Organization Renewal-Adapting to change( A model of Adaptive Orientation), Change triggers-Business Development driven change-Culture driven change-Strategy driven change-Process driven change-Competency driven change-Innovation driven change, Types of change-Planned and Unplanned change, System thinking and change, Change process- unfreezing ,changing and refreezing.
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Unit-1 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Introduction to Organizational Change
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|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Content and Process theories of Organizational change, Need for Organizational change, Organizational change-Transformation and Renewal, Organization Renewal-Adapting to change( A model of Adaptive Orientation), Change triggers-Business Development driven change-Culture driven change-Strategy driven change-Process driven change-Competency driven change-Innovation driven change, Types of change-Planned and Unplanned change, System thinking and change, Change process- unfreezing ,changing and refreezing.
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Unit-2 |
Teaching Hours:8 |
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Managing Organizational Change
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Level of Knowledge: Conceptual
Change management principles, Organization Improvement Process through change management, Implementing change improvement systems, Organizational Effectiveness and Excellence-European Foundation for Quality Management (EFQM) Excellence model-Managerial roles theory for achieving organizational effectiveness and excellence- People Capability Maturity Model (P-CMM) for Organizational Excellence.
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Unit-2 |
Teaching Hours:8 |
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Managing Organizational Change
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|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Change management principles, Organization Improvement Process through change management, Implementing change improvement systems, Organizational Effectiveness and Excellence-European Foundation for Quality Management (EFQM) Excellence model-Managerial roles theory for achieving organizational effectiveness and excellence- People Capability Maturity Model (P-CMM) for Organizational Excellence.
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Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Managing Organizational Change
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|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Change management principles, Organization Improvement Process through change management, Implementing change improvement systems, Organizational Effectiveness and Excellence-European Foundation for Quality Management (EFQM) Excellence model-Managerial roles theory for achieving organizational effectiveness and excellence- People Capability Maturity Model (P-CMM) for Organizational Excellence.
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Unit-3 |
Teaching Hours:8 |
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Introduction to Organizational Development
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Level of Knowledge: Conceptual
Nature of Planned change, Organization Transformation and Development, Definitions and concepts of OD, OD-The Planned Change Process, Need for OD in Organization, OD Values and Goals, OD as Action Research Process, Characteristics of OD, History of OD, Organization Culture & change-creating a winning culture- Impact of key factors, cultural resistance to change, Psychological contract, Experiential approach to learning.
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Unit-3 |
Teaching Hours:8 |
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Introduction to Organizational Development
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|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Nature of Planned change, Organization Transformation and Development, Definitions and concepts of OD, OD-The Planned Change Process, Need for OD in Organization, OD Values and Goals, OD as Action Research Process, Characteristics of OD, History of OD, Organization Culture & change-creating a winning culture- Impact of key factors, cultural resistance to change, Psychological contract, Experiential approach to learning.
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Unit-3 |
Teaching Hours:8 |
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Introduction to Organizational Development
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|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Nature of Planned change, Organization Transformation and Development, Definitions and concepts of OD, OD-The Planned Change Process, Need for OD in Organization, OD Values and Goals, OD as Action Research Process, Characteristics of OD, History of OD, Organization Culture & change-creating a winning culture- Impact of key factors, cultural resistance to change, Psychological contract, Experiential approach to learning.
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Unit-4 |
Teaching Hours:10 |
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The process of Organization Diagnosis
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Level of Knowledge: Conceptual
Entering and Contracting- OD Consultant-Role and style-External and Internal Consulting team-Readiness of the Organization for OD-Consultant and Client Relationship modes-Red flags in the Consultant- client relationship; Diagnosing Organizations- Process, Diagnostic models-Analytical model, Emergent-Group Behavior model, Management Consulting Model, Socio Technical system model, Cause maps and social network analysis model, Open systems model, Level of Diagnosis- Individual, group and Organization- Data Collection Process- Methods for collecting data and techniques for analyzing data, feeding back diagnostic information- determining the content of the feedback & Survey Feedback- Designing Interventions- Effective interventions; Designing effective interventions and Overview of Interventions.
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Unit-4 |
Teaching Hours:10 |
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The process of Organization Diagnosis
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Level of Knowledge: Conceptual
Entering and Contracting- OD Consultant-Role and style-External and Internal Consulting team-Readiness of the Organization for OD-Consultant and Client Relationship modes-Red flags in the Consultant- client relationship; Diagnosing Organizations- Process, Diagnostic models-Analytical model, Emergent-Group Behavior model, Management Consulting Model, Socio Technical system model, Cause maps and social network analysis model, Open systems model, Level of Diagnosis- Individual, group and Organization- Data Collection Process- Methods for collecting data and techniques for analyzing data, feeding back diagnostic information- determining the content of the feedback & Survey Feedback- Designing Interventions- Effective interventions; Designing effective interventions and Overview of Interventions.
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Unit-4 |
Teaching Hours:10 |
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The process of Organization Diagnosis
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Level of Knowledge: Conceptual
Entering and Contracting- OD Consultant-Role and style-External and Internal Consulting team-Readiness of the Organization for OD-Consultant and Client Relationship modes-Red flags in the Consultant- client relationship; Diagnosing Organizations- Process, Diagnostic models-Analytical model, Emergent-Group Behavior model, Management Consulting Model, Socio Technical system model, Cause maps and social network analysis model, Open systems model, Level of Diagnosis- Individual, group and Organization- Data Collection Process- Methods for collecting data and techniques for analyzing data, feeding back diagnostic information- determining the content of the feedback & Survey Feedback- Designing Interventions- Effective interventions; Designing effective interventions and Overview of Interventions.
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Unit-5 |
Teaching Hours:8 |
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Human Process Intervention
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Level of Knowledge: Conceptual
Interpersonal and Group Process Approaches: Process Consultation, Third- Party Interventions, Team Building, Johari Window and Transactional Analysis.
Organization Process Approaches: Organization Confrontation Meeting, Intergroup Relations Interventions, and Large-Group Interventions.
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Unit-5 |
Teaching Hours:8 |
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Human Process Intervention
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Level of Knowledge: Conceptual
Interpersonal and Group Process Approaches: Process Consultation, Third- Party Interventions, Team Building, Johari Window and Transactional Analysis.
Organization Process Approaches: Organization Confrontation Meeting, Intergroup Relations Interventions, and Large-Group Interventions.
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Unit-5 |
Teaching Hours:8 |
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Human Process Intervention
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Level of Knowledge: Conceptual
Interpersonal and Group Process Approaches: Process Consultation, Third- Party Interventions, Team Building, Johari Window and Transactional Analysis.
Organization Process Approaches: Organization Confrontation Meeting, Intergroup Relations Interventions, and Large-Group Interventions.
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Unit-6 |
Teaching Hours:8 |
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Techno Structural Interventions
|
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Level of Knowledge: Conceptual
Restructuring Organizations: Structural Design & Reengineering. Employee Involvement and Work Design: Motivational Approach, Sociotechnical System Approach and Engineering Approach.
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Unit-6 |
Teaching Hours:8 |
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Techno Structural Interventions
|
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Level of Knowledge: Conceptual
Restructuring Organizations: Structural Design & Reengineering. Employee Involvement and Work Design: Motivational Approach, Sociotechnical System Approach and Engineering Approach.
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Unit-6 |
Teaching Hours:8 |
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Techno Structural Interventions
|
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Level of Knowledge: Conceptual
Restructuring Organizations: Structural Design & Reengineering. Employee Involvement and Work Design: Motivational Approach, Sociotechnical System Approach and Engineering Approach.
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Unit-7 |
Teaching Hours:10 |
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Strategic Human Resource Management Change Interventions
|
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Level of Knowledge: Conceptual
Performance Management: Model of Performance Management, Goal Setting and Reward System. Developing talent: Career Planning and Development Interventions, Coaching and Mentoring, Management and Leadership Development Interventions. Managing Workforce Diversity and Wellness: Workforce diversity interventions, Employee Stress and Wellness Interventions. Transformational change: Organization Design and Culture Change, Self-Designing Organizations, Learning Organization, Third-wave organization, Trans- Organizational change- Rationale, Strategic Alliance Interventions, Network Interventions.
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Unit-7 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Strategic Human Resource Management Change Interventions
|
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Level of Knowledge: Conceptual
Performance Management: Model of Performance Management, Goal Setting and Reward System. Developing talent: Career Planning and Development Interventions, Coaching and Mentoring, Management and Leadership Development Interventions. Managing Workforce Diversity and Wellness: Workforce diversity interventions, Employee Stress and Wellness Interventions. Transformational change: Organization Design and Culture Change, Self-Designing Organizations, Learning Organization, Third-wave organization, Trans- Organizational change- Rationale, Strategic Alliance Interventions, Network Interventions.
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Unit-7 |
Teaching Hours:10 |
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Strategic Human Resource Management Change Interventions
|
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Level of Knowledge: Conceptual
Performance Management: Model of Performance Management, Goal Setting and Reward System. Developing talent: Career Planning and Development Interventions, Coaching and Mentoring, Management and Leadership Development Interventions. Managing Workforce Diversity and Wellness: Workforce diversity interventions, Employee Stress and Wellness Interventions. Transformational change: Organization Design and Culture Change, Self-Designing Organizations, Learning Organization, Third-wave organization, Trans- Organizational change- Rationale, Strategic Alliance Interventions, Network Interventions.
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Text Books And Reference Books:
1. Cummings, T.G., & Worley, C.G. (2015).Organization Development and Change. Southwestern: Cengage Learning.
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Essential Reading / Recommended Reading
1. Anderson, D.L. (2016). Organization Development: The Process of Leading Organizational Change. Sage South Asia.
2. Harvey, D.R., & Brown, R. D. (2013).An Experiential approach to organization development. New Delhi: Pearson Prentice Hall.
3. Wendell, F.L., & Bell, C.H. (2017). Organization Development; Behavioral Science Interventions for Organization Improvement. Prentice Hall of India Private Limited.
| |||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||
BBA642M - SALES AND DISTRIBUTION MANAGEMENT (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: This course is designed to help students learn about sales and distribution management concepts and how to apply them to solve business problems. Students will examine the dynamics of business decision making and demonstrate the ability to identify professional selling and negotiation skills, and man management skills. This course brings in features in Distribution Management like channel design, and the different components of distribution such as logistic management and channel information system
Course Objectives:
● To defining the key concepts in Sales and Distribution Management.
● To analyze the strategic role of Sales management in attaining competitive advantage for a firm.
● To apply and relate Sales and Distribution Management with other key departments of a firm.
● To evaluate emerging and important topics related to Sales and Distribution Management. ● To formulate, plan, manage and control the best processes so that value-addition occurs in the most efficient and effective way. |
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Learning Outcome |
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CLO1: Defining the key concepts in Sales and Distribution Management.
CLO5 Formulate, plan, manage and control the best processes so that value-addition occurs in the most efficient and effective way.
CLO2: Analyze the strategic role of Sales management in attaining competitive advantage for a firm. CLO3: Apply and relate Sales and Distribution Management with other key departments of a firm. CLO4: Evaluate emerging and important topics related to Sales and Distribution Management. CLO5: Formulate, plan, manage and control the best processes so that value-addition occurs in the most efficient and effective way. |
Unit-1 |
Teaching Hours:7 |
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Introduction to Sales Management
|
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Level of Knowledge: Conceptual Nature and scope of sales management, personal selling objectives, Types of sales management positions, Theories of personal selling, personal selling strategies, sales forecasting and budgeting decisions, emerging trends in selling, ethical leadership, case analysis. – Sales Funnel
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Unit-1 |
Teaching Hours:7 |
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Introduction to Sales Management
|
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Level of Knowledge: Conceptual Nature and scope of sales management, personal selling objectives, Types of sales management positions, Theories of personal selling, personal selling strategies, sales forecasting and budgeting decisions, emerging trends in selling, ethical leadership, case analysis. – Sales Funnel
| |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:7 |
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Introduction to Sales Management
|
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Level of Knowledge: Conceptual Nature and scope of sales management, personal selling objectives, Types of sales management positions, Theories of personal selling, personal selling strategies, sales forecasting and budgeting decisions, emerging trends in selling, ethical leadership, case analysis. – Sales Funnel
| |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:7 |
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Introduction to Sales Management
|
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Level of Knowledge: Conceptual Nature and scope of sales management, personal selling objectives, Types of sales management positions, Theories of personal selling, personal selling strategies, sales forecasting and budgeting decisions, emerging trends in selling, ethical leadership, case analysis. – Sales Funnel
| |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Sales Organisation and control
|
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Level of Knowledge: Conceptual Purpose of Sales Organisation, setting sales organisation, Types of sales organization structures. Coordinating selling function with other marketing activities, Sales Territory: Concept and process of devising sales territories. Sales forecasting and Sales Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure Sales Quotas: Concept and types.
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Unit-2 |
Teaching Hours:8 |
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Sales Organisation and control
|
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Level of Knowledge: Conceptual Purpose of Sales Organisation, setting sales organisation, Types of sales organization structures. Coordinating selling function with other marketing activities, Sales Territory: Concept and process of devising sales territories. Sales forecasting and Sales Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure Sales Quotas: Concept and types.
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Unit-2 |
Teaching Hours:8 |
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Sales Organisation and control
|
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Level of Knowledge: Conceptual Purpose of Sales Organisation, setting sales organisation, Types of sales organization structures. Coordinating selling function with other marketing activities, Sales Territory: Concept and process of devising sales territories. Sales forecasting and Sales Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure Sales Quotas: Concept and types.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Sales Organisation and control
|
|||||||||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual Purpose of Sales Organisation, setting sales organisation, Types of sales organization structures. Coordinating selling function with other marketing activities, Sales Territory: Concept and process of devising sales territories. Sales forecasting and Sales Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure Sales Quotas: Concept and types.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:9 |
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Managing Sales Force
|
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Level of Knowledge: Conceptual Concepts of sales force management: Recruitment and Selection of sales personnel. Sales Training: Areas of sales training: Company specific knowledge, product knowledge, industry and market trend knowledge, and customer education. Compensating and motivating sales force. Routing and scheduling of sales force. Sales audit. Sales Force Metrics
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Unit-3 |
Teaching Hours:9 |
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Managing Sales Force
|
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Level of Knowledge: Conceptual Concepts of sales force management: Recruitment and Selection of sales personnel. Sales Training: Areas of sales training: Company specific knowledge, product knowledge, industry and market trend knowledge, and customer education. Compensating and motivating sales force. Routing and scheduling of sales force. Sales audit. Sales Force Metrics
| |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:9 |
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Managing Sales Force
|
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Level of Knowledge: Conceptual Concepts of sales force management: Recruitment and Selection of sales personnel. Sales Training: Areas of sales training: Company specific knowledge, product knowledge, industry and market trend knowledge, and customer education. Compensating and motivating sales force. Routing and scheduling of sales force. Sales audit. Sales Force Metrics
| |||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:9 |
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Managing Sales Force
|
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Level of Knowledge: Conceptual Concepts of sales force management: Recruitment and Selection of sales personnel. Sales Training: Areas of sales training: Company specific knowledge, product knowledge, industry and market trend knowledge, and customer education. Compensating and motivating sales force. Routing and scheduling of sales force. Sales audit. Sales Force Metrics
| |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
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Distribution Management
|
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Level of Knowledge: Conceptual Managing marketing logistics & channels, Channel Integration - VMS, HMS, Channel Management, and Marketing channel Policies & legal issues.Metrics for Channel Decisions Digital Channels
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Unit-4 |
Teaching Hours:9 |
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Distribution Management
|
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Level of Knowledge: Conceptual Managing marketing logistics & channels, Channel Integration - VMS, HMS, Channel Management, and Marketing channel Policies & legal issues.Metrics for Channel Decisions Digital Channels
| |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
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Distribution Management
|
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Level of Knowledge: Conceptual Managing marketing logistics & channels, Channel Integration - VMS, HMS, Channel Management, and Marketing channel Policies & legal issues.Metrics for Channel Decisions Digital Channels
| |||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
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Distribution Management
|
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Level of Knowledge: Conceptual Managing marketing logistics & channels, Channel Integration - VMS, HMS, Channel Management, and Marketing channel Policies & legal issues.Metrics for Channel Decisions Digital Channels
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Unit-5 |
Teaching Hours:9 |
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Distribution Channel Strategy
|
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Level of Knowledge: Conceptual Distribution Channels: Concept, Functions and Types. Distribution channel strategy and features of effective channel design. Channel Conflict: Concept and stages, conflict management International distribution strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Distribution Channel Strategy
|
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Level of Knowledge: Conceptual Distribution Channels: Concept, Functions and Types. Distribution channel strategy and features of effective channel design. Channel Conflict: Concept and stages, conflict management International distribution strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Distribution Channel Strategy
|
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Level of Knowledge: Conceptual Distribution Channels: Concept, Functions and Types. Distribution channel strategy and features of effective channel design. Channel Conflict: Concept and stages, conflict management International distribution strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Distribution Channel Strategy
|
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Level of Knowledge: Conceptual Distribution Channels: Concept, Functions and Types. Distribution channel strategy and features of effective channel design. Channel Conflict: Concept and stages, conflict management International distribution strategy | |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:10 |
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Logistics and Supply Chain Management
|
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Level of Knowledge: Conceptual Definition & scope of logistics, Components of logistics. Inventory management decisions: Concept of EOQ, ROP, JIT, online inventory management Out bound Logistics: Transportation decision, location and warehousing decisions Concept and scope of Supply chain management. Components of Supply Chain Management.
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Unit-6 |
Teaching Hours:10 |
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Logistics and Supply Chain Management
|
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Level of Knowledge: Conceptual Definition & scope of logistics, Components of logistics. Inventory management decisions: Concept of EOQ, ROP, JIT, online inventory management Out bound Logistics: Transportation decision, location and warehousing decisions Concept and scope of Supply chain management. Components of Supply Chain Management.
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Unit-6 |
Teaching Hours:10 |
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Logistics and Supply Chain Management
|
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Level of Knowledge: Conceptual Definition & scope of logistics, Components of logistics. Inventory management decisions: Concept of EOQ, ROP, JIT, online inventory management Out bound Logistics: Transportation decision, location and warehousing decisions Concept and scope of Supply chain management. Components of Supply Chain Management.
| |||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:10 |
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Logistics and Supply Chain Management
|
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Level of Knowledge: Conceptual Definition & scope of logistics, Components of logistics. Inventory management decisions: Concept of EOQ, ROP, JIT, online inventory management Out bound Logistics: Transportation decision, location and warehousing decisions Concept and scope of Supply chain management. Components of Supply Chain Management.
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Unit-7 |
Teaching Hours:8 |
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Recent changes in warehouse and distribution Management
|
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Level of Knowledge: Conceptual Distribution plan, elements of distribution, & cost implication, Network design, Quality control monitoring, supply tracking,Warehouse management systems, Warehouse execution system, Cloud transport management system, Enterprise Resource planning, 3PL
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Unit-7 |
Teaching Hours:8 |
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Recent changes in warehouse and distribution Management
|
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Level of Knowledge: Conceptual Distribution plan, elements of distribution, & cost implication, Network design, Quality control monitoring, supply tracking,Warehouse management systems, Warehouse execution system, Cloud transport management system, Enterprise Resource planning, 3PL
| |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Recent changes in warehouse and distribution Management
|
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Level of Knowledge: Conceptual Distribution plan, elements of distribution, & cost implication, Network design, Quality control monitoring, supply tracking,Warehouse management systems, Warehouse execution system, Cloud transport management system, Enterprise Resource planning, 3PL
| |||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:8 |
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Recent changes in warehouse and distribution Management
|
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Level of Knowledge: Conceptual Distribution plan, elements of distribution, & cost implication, Network design, Quality control monitoring, supply tracking,Warehouse management systems, Warehouse execution system, Cloud transport management system, Enterprise Resource planning, 3PL
| |||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
| |||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
A, Nag (2013).Sales and Distribution Management, McGraw Hill. | |||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||||||||
BBA643E - TECHNOLOGY AND ENTREPRENEURSHIP (2022 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: This course is designed for students interested in learning about the fundamental issues related to starting and managing technology-based new ventures. The course explores the development of innovative business models and new commercial ventures within the broad field of science and technology. The course encourages students to consider how technology-based solutions can solve economic and socially oriented problems. The course prepares students for more intensive entrepreneurship courses, such as Venture Creation and Entrepreneurial Growth Strategies, which focus on testing, developing, and growing new businesses |
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Learning Outcome |
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CO1: Interpret the challenges posed by high technology entrepreneurial ventures and role that technology entrepreneurship plays in the global economy and in society. CO2: Develop the capabilities to find the opportunities and come up with constructive ideas keeping in mind future demands of the market in a science and technology context; CO3: Propose new ideas of products/services to the dynamic market. CO4: Design a business plan to take a science-/technology-based product/service to market; and Pitch a venture to a potential funder or customer. |
Unit-1 |
Teaching Hours:8 |
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Introduction to Technology Management
|
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Level of Knowledge: Conceptual Trends, Opportunities, Challenges for technology entrepreneur, what comes first- Technology or Entrepreneurial idea, Innovation; Effectuation | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
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Introduction to Technology Management
|
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Level of Knowledge: Conceptual Trends, Opportunities, Challenges for technology entrepreneur, what comes first- Technology or Entrepreneurial idea, Innovation; Effectuation | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Five Pillars of Technology Entrepreneurship
|
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Level of Knowledge: Conceptual and Application
Five Pillars of Technology Entrepreneurship - Value Creation, The Lean Startup, Customer Discovery and Validation, The Business Model Canvas and The Entrepreneurial Method. | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Five Pillars of Technology Entrepreneurship
|
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Level of Knowledge: Conceptual and Application
Five Pillars of Technology Entrepreneurship - Value Creation, The Lean Startup, Customer Discovery and Validation, The Business Model Canvas and The Entrepreneurial Method. | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Tools and techniques for Tech-based startup
|
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Level of Knowledge: Conceptual and Application
Framework for Minimum Viable Product (MVP), Technology selection,acceptance & implementation frame work, Application of Analytic Hierarchy Process (AHP), Pareto Analysis and optimization, Affinity mapping. | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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Tools and techniques for Tech-based startup
|
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Level of Knowledge: Conceptual and Application
Framework for Minimum Viable Product (MVP), Technology selection,acceptance & implementation frame work, Application of Analytic Hierarchy Process (AHP), Pareto Analysis and optimization, Affinity mapping. | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Markets and Product / Service Development
|
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Level of Knowledge: Conceptual and Application
Product planning and development process, - idea stage, the concept stage, the product development stage, and the test market stage, market segmentation, targeting and assessing the market potential, | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
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Markets and Product / Service Development
|
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Level of Knowledge: Conceptual and Application
Product planning and development process, - idea stage, the concept stage, the product development stage, and the test market stage, market segmentation, targeting and assessing the market potential, | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Current Scenario on Technology Entrepreneurship
|
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Level of Knowledge: Application
Understanding of current technology entrepreneurship with respect to government regulations on different technology development and implementation, IP related to technology, Journey map of technology idea to realization. | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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Current Scenario on Technology Entrepreneurship
|
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Level of Knowledge: Application
Understanding of current technology entrepreneurship with respect to government regulations on different technology development and implementation, IP related to technology, Journey map of technology idea to realization. | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Technology and Visionary Leadership
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Level of Knowledge: Conceptual and Application
Quality triads of technology leaders and practitioners from large corporations as well as startups including creating new opportunities, shaping the future market and social welfare | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Technology and Visionary Leadership
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Level of Knowledge: Conceptual and Application
Quality triads of technology leaders and practitioners from large corporations as well as startups including creating new opportunities, shaping the future market and social welfare | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:12 |
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The road ahead for Technology Entrepreneurs
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Level of Knowledge: Conceptual and Application
Application of transformational digital technologies in managing or driving disruption. Introduction to exponential technologies such as Artificial Intelligence, Machine Learning, Augmented Reality, Blockchain and cloud etc., | ||||||||||||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:12 |
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The road ahead for Technology Entrepreneurs
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Level of Knowledge: Conceptual and Application
Application of transformational digital technologies in managing or driving disruption. Introduction to exponential technologies such as Artificial Intelligence, Machine Learning, Augmented Reality, Blockchain and cloud etc., | ||||||||||||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter, (2020). Technology Entrepreneurship- Taking Innovation to the Marketplace (Third Edition), Academic Press. | ||||||||||||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1.Thomas H. Byers Professor Prof. (Author),Richard C. Dorf (Author),Andrew Nelson Assistant Professor Dr. (Author) (2014). Technology Ventures: From Idea to Enterprise 4th Edition, McGraw-Hill Education 2. Natasha Evers and James Cunningham. (2014). Technology Entrepreneurship: Bringing Innovation to the Marketplace, Palgrave 3. John Bessant and Joe Tidd .Innovation and Entrepreneurship( 2015). Wiley | ||||||||||||||||||||||||||||||||||||||||||||||
Evaluation Pattern
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BBA643F - PROJECT AND INFRASTRUCTURE FINANCE (2022 Batch) | ||||||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: Project finance is a well-established technique for raising funds for large scale projects that require huge capital expenditure but have long term pay-offs. The pay-offs to the financiers come from the estimated cash flows of the project, as the sponsors of these projects often ring-fence their position statements from the risks of the project. It requires asset-specific financial structuring to minimize the risks and enhance the expected returns for their stakeholders. Presently, Infrastructure development lies at the nexus of economic growth, productive investment, job creation, and poverty reduction. This developmental line works on expanding infrastructure finance markets across economies, leveraging private funding from institutional investors and from various Government bodies. This course is specifically designed for students seeking to understand the technical dynamics of investment in large-scale projects and to develop the skills in managing long term project and infrastructure finance.
Course Objectives: ●To understand the role of Project and Infrastructure Finance in Emerging Markets ●To assess the public-private partnerships (PPP) and Private Finance Initiatives (PFI) in India ●To evaluate finance option, cost determination, value creation and structure of large-scale infrastructure projects ●To analyse project risks and associate reward measurement with the projects ●To build a deep understanding of different business culture and regulatory norms applicable to infrastructure projects with multiple stakeholder patterns.
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Learning Outcome |
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CO1: Determine a systematic approach towards project financing methods to raise and create value for infrastructure and large-scale projects. CO2: Demonstrate a critical ability to analyses and structure project development phases. CO3: Asses the techniques to mitigate specific risks and provide incentives in infrastructure projects. CO4: Formulate a rigorous business plan to finance an infrastructure project. CO5: Asses the social cost benefits derived through infrastructure developmental projects |
Unit-1 |
Teaching Hours:4 |
UNIT : I Introduction to Project and Infrastructure Finance
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Level of Knowledge: Conceptual Definition of Project Finance (Basel II Guidelines) , Rationale and scope of Infrastructure and Finance, Capital Expenditure Decisions, Traditional On-balance-sheet Financing, From Corporate to Project Finance, Leveraging Project Finance to Fund Infrastructure, RBI and Infrastructure Lending (Addendum) .
| |
Unit-1 |
Teaching Hours:4 |
UNIT : I Introduction to Project and Infrastructure Finance
|
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Level of Knowledge: Conceptual Definition of Project Finance (Basel II Guidelines) , Rationale and scope of Infrastructure and Finance, Capital Expenditure Decisions, Traditional On-balance-sheet Financing, From Corporate to Project Finance, Leveraging Project Finance to Fund Infrastructure, RBI and Infrastructure Lending (Addendum) .
| |
Unit-2 |
Teaching Hours:6 |
UNIT: II Project Finance and PPP Module
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Level of Knowledge: Conceptual Conceptual Framework – Public Private Partnerships (PPP) and Project Finance Loans, Current Status of Global Project Finance Markets, Sources of Funds for Large Projects (Domestic Commercial Banks; Infrastructure Finance by Non-banking Finance Companies; Insurance and Pension Funds; External Commercial Borrowings; Insurance and Pension Funds; Real Estate Investment Trusts and Infrastructure Investment Trusts) Role of IDFC, ILFS Limited, IIFC Limited, Multilateral Agencies (IFC, ADB, AIIB), Issues Faced in India.
| |
Unit-2 |
Teaching Hours:6 |
UNIT: II Project Finance and PPP Module
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Level of Knowledge: Conceptual Conceptual Framework – Public Private Partnerships (PPP) and Project Finance Loans, Current Status of Global Project Finance Markets, Sources of Funds for Large Projects (Domestic Commercial Banks; Infrastructure Finance by Non-banking Finance Companies; Insurance and Pension Funds; External Commercial Borrowings; Insurance and Pension Funds; Real Estate Investment Trusts and Infrastructure Investment Trusts) Role of IDFC, ILFS Limited, IIFC Limited, Multilateral Agencies (IFC, ADB, AIIB), Issues Faced in India.
| |
Unit-3 |
Teaching Hours:10 |
UNIT: III - Generation and Screening of Project Ideas
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Level of Knowledge: Analytical Generation of ideas – Monitoring the environment - regulatory framework for projects - corporate appraisal - preliminary screening - project rating index. Sources of positive NPV qualities of a successful entrepreneur - the porter model for estimation of profit potential of industries. Market and demand analysis: Situational analysis and specification of objectives. Technical Analysis: Study of Material Inputs and Utilities – Manufacturing Process and technology.
| |
Unit-3 |
Teaching Hours:10 |
UNIT: III - Generation and Screening of Project Ideas
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Level of Knowledge: Analytical Generation of ideas – Monitoring the environment - regulatory framework for projects - corporate appraisal - preliminary screening - project rating index. Sources of positive NPV qualities of a successful entrepreneur - the porter model for estimation of profit potential of industries. Market and demand analysis: Situational analysis and specification of objectives. Technical Analysis: Study of Material Inputs and Utilities – Manufacturing Process and technology.
| |
Unit-4 |
Teaching Hours:10 |
UNIT: IV ? Valuing the Project and Project Cash Flows
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Level of Knowledge: Analytical Operating Cash Flows – Creating Cash Flow Models (Gross Revenues, Operating Expenditure, Net working capital, Capita Expenditure , Salvage Value, Free Cash flow to the project, Financing costs, Forecasting cash flows), Free cash flow and Capital cash flow methods of valuing projects, Credit Ratios, Accounting Ratios, Optimal Capital Structure. Estimation of cost of project and means of financing - estimates of sales and production - cost of production - working capital requirement and its financing - estimates of working results – breakeven points - projected cash flow statement - projected balance sheet. Assessment of the Tax Burden.
| |
Unit-4 |
Teaching Hours:10 |
UNIT: IV ? Valuing the Project and Project Cash Flows
|
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Level of Knowledge: Analytical Operating Cash Flows – Creating Cash Flow Models (Gross Revenues, Operating Expenditure, Net working capital, Capita Expenditure , Salvage Value, Free Cash flow to the project, Financing costs, Forecasting cash flows), Free cash flow and Capital cash flow methods of valuing projects, Credit Ratios, Accounting Ratios, Optimal Capital Structure. Estimation of cost of project and means of financing - estimates of sales and production - cost of production - working capital requirement and its financing - estimates of working results – breakeven points - projected cash flow statement - projected balance sheet. Assessment of the Tax Burden.
| |
Unit-5 |
Teaching Hours:10 |
UNIT: V ? Measurement of Risk
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Level of Knowledge: Analytical Types (pre-construction risks, Construction risk, Cost risk component, Sponsor risk, Management risk, Technology risk, Supply risk, Market risk, Legal risk) and Measure of Risk . Special Decision Situations: Choice between Mutually Exclusive Projects of unequal life - Optimal Timing Decision - Determination of Economic Life - inter-relationships between Investment and Financing aspects. Assessing and lose characteristic – Default risk.
| |
Unit-5 |
Teaching Hours:10 |
UNIT: V ? Measurement of Risk
|
|
Level of Knowledge: Analytical Types (pre-construction risks, Construction risk, Cost risk component, Sponsor risk, Management risk, Technology risk, Supply risk, Market risk, Legal risk) and Measure of Risk . Special Decision Situations: Choice between Mutually Exclusive Projects of unequal life - Optimal Timing Decision - Determination of Economic Life - inter-relationships between Investment and Financing aspects. Assessing and lose characteristic – Default risk.
| |
Unit-6 |
Teaching Hours:6 |
UNIT: VI - Social Cost Benefit Analysis
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Level of Knowledge: Analytical Rationale for Social Cost Benefit Analysis (SCBA) – UNIDO Approach to SCBA - Little and Mirle Approach to SCBA, Qualitative Considerations-Social Cost Benefit Analysis, Contribution to Government Revenue, Political Stability, Priority and Evaluation of International Competitiveness.
| |
Unit-6 |
Teaching Hours:6 |
UNIT: VI - Social Cost Benefit Analysis
|
|
Level of Knowledge: Analytical Rationale for Social Cost Benefit Analysis (SCBA) – UNIDO Approach to SCBA - Little and Mirle Approach to SCBA, Qualitative Considerations-Social Cost Benefit Analysis, Contribution to Government Revenue, Political Stability, Priority and Evaluation of International Competitiveness.
| |
Unit-7 |
Teaching Hours:10 |
UNIT: VII - Project Management Tools & Techniques
|
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Level of Knowledge: Analytical Classical Technique, Network techniques for Project Management - Development of Project Network - Time Estimation (Gantt Chart) - Determination of critical path - scheduling when resources are limit - PERT and CPM models - Network cost system (Only Problems on Resources Allocation and resources leveling), Waterfall / Linear, Scrum- Agile Project Management Technique. Project review and administrative aspects: Initial review – Performance evaluation - Abandonment analysis.
| |
Unit-7 |
Teaching Hours:10 |
UNIT: VII - Project Management Tools & Techniques
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|
Level of Knowledge: Analytical Classical Technique, Network techniques for Project Management - Development of Project Network - Time Estimation (Gantt Chart) - Determination of critical path - scheduling when resources are limit - PERT and CPM models - Network cost system (Only Problems on Resources Allocation and resources leveling), Waterfall / Linear, Scrum- Agile Project Management Technique. Project review and administrative aspects: Initial review – Performance evaluation - Abandonment analysis.
| |
Unit-8 |
Teaching Hours:4 |
UNIT: VIII - Project Financing in India (Infrastructure Finance in India)
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Level of Knowledge: Conceptual Means of Finance - Norms and Policies of Financial Institutions - SEBI Guidelines - Sample Financing plans - structure of Financial Institutions in India - Schemes of assistance - Term Loans procedures - Project Appraisal by Financial Institutions. Regulatory Norms
| |
Unit-8 |
Teaching Hours:4 |
UNIT: VIII - Project Financing in India (Infrastructure Finance in India)
|
|
Level of Knowledge: Conceptual Means of Finance - Norms and Policies of Financial Institutions - SEBI Guidelines - Sample Financing plans - structure of Financial Institutions in India - Schemes of assistance - Term Loans procedures - Project Appraisal by Financial Institutions. Regulatory Norms
| |
Text Books And Reference Books: 1. Vikas Srivastava and Rajaraman V (2017) Project and Infrastructure Finance: Corporate Banking Perspective. Oxford University Press. | |
Essential Reading / Recommended Reading 1.Prasanna Chandra (2011). Project Preparation Appraisal Budgeting and Implementation. New Delhi. Tata McGraw Hill. 2.Stefano Gatti (2018) Project Finance in Theory and Practice: Designing, Structuring and Financing Private and Public Projects, Elsevier, 3rd edition. 3.Bagchi S K (2010) Project Infrastructure Finance Ane Books Pvt Ltd., 4.Bennet P. Lientz, Kathryn P. Rea (2010). Breakthrough Technology Project Management. New Delhi. Academic Press. 5.Machiraju, H.R. (2009). Introduction to Project Finance. New Delhi. Vikas Publishing House. 6.Narendra Singh (2009). Problems and Solutions in Project Management and Control. New Delhi. Himalaya Publishing House. 7.Rao.P.C.K (2009). Project Management and control. New Delhi. Sultan Chand & Sons. 8.Vasanth Desai (2008). Project Management. New Delhi. Himalaya Publishing House. | |
Evaluation Pattern CIA-I : 20 Marks CIA-II (MSE) : 25 Marks CIA-III : 20 Marks ESE: 30 Marks Attendance: 5 Marks | |
BBA643H - STRATEGIC HUMAN RESOURCE MANAGEMENT (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: Strategic human resource management is very critical to a firm’s success in the contemporary business world. This course explores the strategic role of human resources in organizational performance, human resource environment in organizations, human resource evaluation, measuring employee performance, mentoring and career management. This course provides an insight on how human resources can be looked at from an investment perspective and how an integration of human resource strategy and business strategy becomes a point of competitive advantage for companies.
Course Objectives:
● To understand different theoretical approaches to SHRM and the linkage between HR strategy and business strategy
● To discuss the significance of viewing human resources as investment and a source of sustainable competitive advantage
● To analyze the relationship between business strategy and human resource planning
● To determine the linkage between business strategy and compensation strategy ● To examine the human aspect of strategic implementation. |
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Learning Outcome |
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CO1: Interpret the opportunities and challenges posed by business environment to human resources management. CO2: Develop different SHRM approaches in implementing business strategies to manage challenges of business environment CO3: Choose an appropriate framework in analyzing the significance of human resources as investment and as a source of sustainable competitive advantage CO4: Propose and apply HR strategy in relations to business strategy CO5: Evaluate social and ethical issues related to adopting a human resource strategy. CO6: Formulate HR policies and program to address the social and ethical issues. |
Unit-1 |
Teaching Hours:8 |
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Introduction to Strategic HRM
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Definition of SHRM, Need and Importance of SHRM – From Traditional HRM to SHRM – Linking HR Strategy with Business Strategy- Developing an HRM Plan - Gaining Competitive Advantage through HR, on becoming a strategic partner, The VRIO Framework, The changing role of HR, Future Challenges of HR.
Case Reading: Human resource management in the changing business environment of the Indian construction industry: a case study. (Shah & Sankar, 2013)
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Unit-1 |
Teaching Hours:8 |
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Introduction to Strategic HRM
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Definition of SHRM, Need and Importance of SHRM – From Traditional HRM to SHRM – Linking HR Strategy with Business Strategy- Developing an HRM Plan - Gaining Competitive Advantage through HR, on becoming a strategic partner, The VRIO Framework, The changing role of HR, Future Challenges of HR.
Case Reading: Human resource management in the changing business environment of the Indian construction industry: a case study. (Shah & Sankar, 2013)
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Unit-1 |
Teaching Hours:8 |
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Introduction to Strategic HRM
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Definition of SHRM, Need and Importance of SHRM – From Traditional HRM to SHRM – Linking HR Strategy with Business Strategy- Developing an HRM Plan - Gaining Competitive Advantage through HR, on becoming a strategic partner, The VRIO Framework, The changing role of HR, Future Challenges of HR.
Case Reading: Human resource management in the changing business environment of the Indian construction industry: a case study. (Shah & Sankar, 2013)
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Unit-1 |
Teaching Hours:8 |
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Introduction to Strategic HRM
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Definition of SHRM, Need and Importance of SHRM – From Traditional HRM to SHRM – Linking HR Strategy with Business Strategy- Developing an HRM Plan - Gaining Competitive Advantage through HR, on becoming a strategic partner, The VRIO Framework, The changing role of HR, Future Challenges of HR.
Case Reading: Human resource management in the changing business environment of the Indian construction industry: a case study. (Shah & Sankar, 2013)
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Unit-2 |
Teaching Hours:8 |
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Human Resource Environment
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Technology and Structure, Workforce Diversity, Societal and Demographic Changes, Change in Employment Relationships - Temporary and Contract Labor; Global Environment, Global Competition.
Case Readings: Using diversity, equity and inclusion to drive outcomes at CareerStaff unlimited. (Guglielmo et al., 2021)
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Unit-2 |
Teaching Hours:8 |
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Human Resource Environment
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Technology and Structure, Workforce Diversity, Societal and Demographic Changes, Change in Employment Relationships - Temporary and Contract Labor; Global Environment, Global Competition.
Case Readings: Using diversity, equity and inclusion to drive outcomes at CareerStaff unlimited. (Guglielmo et al., 2021)
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Unit-2 |
Teaching Hours:8 |
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Human Resource Environment
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Technology and Structure, Workforce Diversity, Societal and Demographic Changes, Change in Employment Relationships - Temporary and Contract Labor; Global Environment, Global Competition.
Case Readings: Using diversity, equity and inclusion to drive outcomes at CareerStaff unlimited. (Guglielmo et al., 2021)
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Unit-2 |
Teaching Hours:8 |
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Human Resource Environment
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Technology and Structure, Workforce Diversity, Societal and Demographic Changes, Change in Employment Relationships - Temporary and Contract Labor; Global Environment, Global Competition.
Case Readings: Using diversity, equity and inclusion to drive outcomes at CareerStaff unlimited. (Guglielmo et al., 2021)
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Unit-3 |
Teaching Hours:8 |
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An Investment perspective of Human resources
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Human resource investment considerations, investments in T&D, investment practices for improved retention, investments in job secure workforce, ethical implications of employment practices, non-traditional investment approaches.
Case Reading:
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Unit-3 |
Teaching Hours:8 |
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An Investment perspective of Human resources
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Human resource investment considerations, investments in T&D, investment practices for improved retention, investments in job secure workforce, ethical implications of employment practices, non-traditional investment approaches.
Case Reading:
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Unit-3 |
Teaching Hours:8 |
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An Investment perspective of Human resources
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Human resource investment considerations, investments in T&D, investment practices for improved retention, investments in job secure workforce, ethical implications of employment practices, non-traditional investment approaches.
Case Reading:
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Unit-3 |
Teaching Hours:8 |
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An Investment perspective of Human resources
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Human resource investment considerations, investments in T&D, investment practices for improved retention, investments in job secure workforce, ethical implications of employment practices, non-traditional investment approaches.
Case Reading:
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Unit-4 |
Teaching Hours:10 |
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Human resource planning
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Strategic role of HRP, overview of HRP, managerial issues in planning, selecting forecasting techniques, forecasting the supply of HR, forecasting the demand. Efficient utilization of HR, dealing with employee shortages, selection of employees, dealing with employee surpluses, special implementation challenges.
Case Reading:Closed Loop: the art of succession planning; (Boyd & Ronnie, 2021)
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Unit-4 |
Teaching Hours:10 |
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Human resource planning
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Strategic role of HRP, overview of HRP, managerial issues in planning, selecting forecasting techniques, forecasting the supply of HR, forecasting the demand. Efficient utilization of HR, dealing with employee shortages, selection of employees, dealing with employee surpluses, special implementation challenges.
Case Reading:Closed Loop: the art of succession planning; (Boyd & Ronnie, 2021)
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Unit-4 |
Teaching Hours:10 |
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Human resource planning
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Strategic role of HRP, overview of HRP, managerial issues in planning, selecting forecasting techniques, forecasting the supply of HR, forecasting the demand. Efficient utilization of HR, dealing with employee shortages, selection of employees, dealing with employee surpluses, special implementation challenges.
Case Reading:Closed Loop: the art of succession planning; (Boyd & Ronnie, 2021)
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Unit-4 |
Teaching Hours:10 |
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Human resource planning
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Strategic role of HRP, overview of HRP, managerial issues in planning, selecting forecasting techniques, forecasting the supply of HR, forecasting the demand. Efficient utilization of HR, dealing with employee shortages, selection of employees, dealing with employee surpluses, special implementation challenges.
Case Reading:Closed Loop: the art of succession planning; (Boyd & Ronnie, 2021)
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Unit-5 |
Teaching Hours:8 |
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Strategy implementation: development and reward management
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Employee development, strategically oriented performance measurement systems, strategically oriented compensation systems.
Case Readings: Reward encourages beast.... oops, best! (Purohit, 2018)
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Unit-5 |
Teaching Hours:8 |
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Strategy implementation: development and reward management
|
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Employee development, strategically oriented performance measurement systems, strategically oriented compensation systems.
Case Readings: Reward encourages beast.... oops, best! (Purohit, 2018)
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Unit-5 |
Teaching Hours:8 |
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Strategy implementation: development and reward management
|
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Employee development, strategically oriented performance measurement systems, strategically oriented compensation systems.
Case Readings: Reward encourages beast.... oops, best! (Purohit, 2018)
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Unit-5 |
Teaching Hours:8 |
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Strategy implementation: development and reward management
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Employee development, strategically oriented performance measurement systems, strategically oriented compensation systems.
Case Readings: Reward encourages beast.... oops, best! (Purohit, 2018)
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Unit-6 |
Teaching Hours:10 |
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Retrenchment Strategies
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Understanding what is “Retrenchment” and “Redundancy”, Selection of Employees for Retrenchment, Downsizing, HR Outsourcing and Employee Leasing.
Case Reading: Hyatt’s housekeeper debacle; (Landau, 2013)
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Unit-6 |
Teaching Hours:10 |
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Retrenchment Strategies
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Understanding what is “Retrenchment” and “Redundancy”, Selection of Employees for Retrenchment, Downsizing, HR Outsourcing and Employee Leasing.
Case Reading: Hyatt’s housekeeper debacle; (Landau, 2013)
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Unit-6 |
Teaching Hours:10 |
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Retrenchment Strategies
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Understanding what is “Retrenchment” and “Redundancy”, Selection of Employees for Retrenchment, Downsizing, HR Outsourcing and Employee Leasing.
Case Reading: Hyatt’s housekeeper debacle; (Landau, 2013)
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Unit-6 |
Teaching Hours:10 |
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Retrenchment Strategies
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Understanding what is “Retrenchment” and “Redundancy”, Selection of Employees for Retrenchment, Downsizing, HR Outsourcing and Employee Leasing.
Case Reading: Hyatt’s housekeeper debacle; (Landau, 2013)
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Unit-7 |
Teaching Hours:8 |
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Human Aspect of Strategies Implementation
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Organization Culture, Culture and Leadership, Human Side of Merger and Acquisition, Organizational Power and Politics.
Case Readings: Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank. (Jain & Jaisinghani, 2017)
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Unit-7 |
Teaching Hours:8 |
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Human Aspect of Strategies Implementation
|
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Organization Culture, Culture and Leadership, Human Side of Merger and Acquisition, Organizational Power and Politics.
Case Readings: Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank. (Jain & Jaisinghani, 2017)
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Unit-7 |
Teaching Hours:8 |
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Human Aspect of Strategies Implementation
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Organization Culture, Culture and Leadership, Human Side of Merger and Acquisition, Organizational Power and Politics.
Case Readings: Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank. (Jain & Jaisinghani, 2017)
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Unit-7 |
Teaching Hours:8 |
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Human Aspect of Strategies Implementation
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Organization Culture, Culture and Leadership, Human Side of Merger and Acquisition, Organizational Power and Politics.
Case Readings: Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank. (Jain & Jaisinghani, 2017)
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Text Books And Reference Books: Greer, C.R. (2017). Strategic Human Resource Management (3ndedi), Pearson education | |||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
Case Readings:
1. Boyd, S., & Ronnie, L. (2021). Closed Loop: the art of succession planning. Emerald Emerging Markets Case Studies, 11(4), 1–25. https://doi.org/10.1108/EEMCS-05-2021-0142
2. Dandira, M. (2012). Finding, training, and keeping the best service workers. Emerald Emerging Markets Case Studies, 2(4), 1–3. https://doi.org/10.1108/20450621211256256
3. Guglielmo, M., Edwards, S., DiBernardino, F., & Coughlin, M. (2021). Using diversity, equity and inclusion to drive outcomes at CareerStaff unlimited. The Case For Women, 1–19. https://doi.org/10.1108/cfw.2020.000017
4. Jain, N. R., & Jaisinghani, D. (2017). Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank. Emerald Emerging Markets Case Studies, 7(2), 1–16. https://doi.org/10.1108/EEMCS-09-2016-0187
5. Kong, S. M., Muthuveloo, R., Chan, J. I. L., Nezakati, H., & Joshi, J. P. (2021). Retaining human capital: a danger zone for METAL STAR. Emerald Emerging Markets Case Studies, 11(1), 1–33. https://doi.org/10.1108/EEMCS-09-2020-0330
6. Landau, J. (2013). Hyatt ’ s housekeeper debacle. 9(2), 17–26.
7. Purohit, N. (2018). Reward encourages the beast...oops, best! Emerald Emerging Markets Case Studies, 8(4), 1–17. https://doi.org/10.1108/EEMCS-07-2017-0188
8.Shah, S., & Sankar, R. N. A. (2013). Human resource management in the changing business environment of the Indian construction industry: a case study. Emerald Emerging Markets Case Studies, 3(6), 1–17. https://doi.org/10.1108/EEMCS-05-2012-0095
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Evaluation Pattern
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BBA643M - RURAL MARKETING (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: The course introduces the student to the various aspects of Indian rural markets as the study of rural marketing has become significant because of the saturation of the urban markets and the increase in the purchasing power of the rural population. It covers aspects like relevance and scope of rural market in India, the environment prevailing these dynamics involved in the behavior of rural consumers, rural market segmentation and targeting. It also goes in details for explaining the product strategy adopted by the companies for rural market, pricing strategy and rural distributions includes traditional and modern channels.
Course Objectives:
● To illustrate the evolution of rural market and classification of rural marketing
● To plan the STP for rural markets.
● To apply the marketing mix and branding concepts for rural markets
● To analyse pricing and distribution strategy for a rural market ● To recommend a rural communication with help of rural financial services |
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Learning Outcome |
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CO1: Explore the various facets of rural marketing and develop an insight into rural marketing regarding different concepts and basic practices in this area. CO2: Identify the challenges and opportunities in the field of rural marketing for the budding managers and also expose the students to the rural market environment and the emerging challenges in the globalization of the economies. CO3: To acquaint the students with the appropriate concepts and techniques in the area of rural marketing. CO4: Apply adaptations to the rural marketing mix (4 A's) to meet the needs of rural consumers CO5: Understand the concept and methodology for conducting the research in rural marke |
Unit-1 |
Teaching Hours:10 |
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Introduction to Rural Markets
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Level of Knowledge: Conceptual
Definition, scope of rural marketing, their evolution over period of time and Demographic pattern of Rural Market concepts, and components of rural markets, classification of rural markets, rural vs. urban markets. Need for rural marketing, types of rural customers, Evolution of Rural Marketing: Pre-1960s, 1960-1990 and 1990 – Present Rural Market Structure, Size of Rural Market, FMCG Market and Durable Market, Literacy Levels, Expenditure Pattern, Factors affecting Rural Consumer | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:10 |
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Introduction to Rural Markets
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Level of Knowledge: Conceptual
Definition, scope of rural marketing, their evolution over period of time and Demographic pattern of Rural Market concepts, and components of rural markets, classification of rural markets, rural vs. urban markets. Need for rural marketing, types of rural customers, Evolution of Rural Marketing: Pre-1960s, 1960-1990 and 1990 – Present Rural Market Structure, Size of Rural Market, FMCG Market and Durable Market, Literacy Levels, Expenditure Pattern, Factors affecting Rural Consumer | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
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Rural Market & STP
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Level of Knowledge: Conceptual
Rise of Consumerism, Consumer Buying Process, Opinion Leadership Process, Diffusion of Innovation, Brand Loyalty, Growing connectivity in rural India, role of rural women& rural youth. Segmenting, Targeting and Positioning, Segmentation- Heterogeneity in Rural, Prerequisites for Effective Segmentation, Degrees of Segmentation, Basis of Segmentation and Approaches to Rural Segmentation- Targeting- Evaluation and Selection of Segments, Coverage of Segments, Positioning- Identifying the positioning Concept, Selecting the positioning Concept, Developing the Concept, Communicating the Concept, Urban vs. rural marketing. Rural consumer behaviour – buyer characteristics, decision process, and behaviour patterns, evaluation procedure, brand loyalty, innovation adoption
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Unit-2 |
Teaching Hours:10 |
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Rural Market & STP
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Level of Knowledge: Conceptual
Rise of Consumerism, Consumer Buying Process, Opinion Leadership Process, Diffusion of Innovation, Brand Loyalty, Growing connectivity in rural India, role of rural women& rural youth. Segmenting, Targeting and Positioning, Segmentation- Heterogeneity in Rural, Prerequisites for Effective Segmentation, Degrees of Segmentation, Basis of Segmentation and Approaches to Rural Segmentation- Targeting- Evaluation and Selection of Segments, Coverage of Segments, Positioning- Identifying the positioning Concept, Selecting the positioning Concept, Developing the Concept, Communicating the Concept, Urban vs. rural marketing. Rural consumer behaviour – buyer characteristics, decision process, and behaviour patterns, evaluation procedure, brand loyalty, innovation adoption
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Unit-3 |
Teaching Hours:8 |
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Marketing Mix and New Product Development for Rural Market
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Level of Knowledge: Conceptual
Product Strategy Introduction, Marketing Mix Challenges, Product concepts classification-Five Levels Products, Classification of Products, Rural Product Categories – Fast moving Consumer goods, Consumer Durables, Agriculture Goods, Services, New Product Development Consumer Adoption Process, Product life cycle, Product Mix, Branding in Rural India- Brand building in Rural India, Brand Spectrum in Rural, Brand Loyalty Vs Stickiness, Fake Brands: Lookalikes, Spell-alike, Duplicates
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Unit-3 |
Teaching Hours:8 |
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Marketing Mix and New Product Development for Rural Market
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Level of Knowledge: Conceptual
Product Strategy Introduction, Marketing Mix Challenges, Product concepts classification-Five Levels Products, Classification of Products, Rural Product Categories – Fast moving Consumer goods, Consumer Durables, Agriculture Goods, Services, New Product Development Consumer Adoption Process, Product life cycle, Product Mix, Branding in Rural India- Brand building in Rural India, Brand Spectrum in Rural, Brand Loyalty Vs Stickiness, Fake Brands: Lookalikes, Spell-alike, Duplicates
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Unit-4 |
Teaching Hours:8 |
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Pricing Strategy & Rural Distribution
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Level of Knowledge: Conceptual
Pricing Strategy / Pricing Objectives, Pricing Methods
Introduction: Accessing Rural Markets, Coverage Status in Rural Markets, Channels of Distribution, Evolution of Rural Distribution Systems- Wholesaling, Rural Retail System, Vans, Rural Mobile Traders: The last Mile Distribution, Haats/Shandies, Public Distribution System, Co-operative Societies Behavior of the Channel, Prevalent Rural Distribution Models
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Unit-4 |
Teaching Hours:8 |
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Pricing Strategy & Rural Distribution
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Level of Knowledge: Conceptual
Pricing Strategy / Pricing Objectives, Pricing Methods
Introduction: Accessing Rural Markets, Coverage Status in Rural Markets, Channels of Distribution, Evolution of Rural Distribution Systems- Wholesaling, Rural Retail System, Vans, Rural Mobile Traders: The last Mile Distribution, Haats/Shandies, Public Distribution System, Co-operative Societies Behavior of the Channel, Prevalent Rural Distribution Models
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Unit-5 |
Teaching Hours:8 |
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Rural Distribution Models
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Level of Knowledge: Conceptual
Distribution Models of FMCG Companies, Distribution Model of Durable Companies, Distribution of fake products, Emerging Distribution Models- Corporate –SHG Linkage, Satellite Distribution, Syndicated Distribution, ITC’s Distribution Model, Petrol pumps and Extension counters, Barefoot agents, Agricultural agents, Agricultural input dealers, Ideal distribution model for Rural Market. Innovations in rural markets: ICT in Rural Distribution, Project i - Shakti – HUL, Project e-Choupal – ITC
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Unit-5 |
Teaching Hours:8 |
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Rural Distribution Models
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Level of Knowledge: Conceptual
Distribution Models of FMCG Companies, Distribution Model of Durable Companies, Distribution of fake products, Emerging Distribution Models- Corporate –SHG Linkage, Satellite Distribution, Syndicated Distribution, ITC’s Distribution Model, Petrol pumps and Extension counters, Barefoot agents, Agricultural agents, Agricultural input dealers, Ideal distribution model for Rural Market. Innovations in rural markets: ICT in Rural Distribution, Project i - Shakti – HUL, Project e-Choupal – ITC
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Unit-6 |
Teaching Hours:8 |
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Rural Communication ? Conventional & Unconventional
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Level of Knowledge: Conceptual
Challenges in Rural Communication, A view of Communication Process, Developing Effective- Profiling the Target Audience, determining communication objectives, designing the message, selecting the communication channels, deciding the promotion mix, Creating advertisement for rural audiences’ rural media- Mass media. Non- Conventional Media, melas, Haats, Interactive games, folk media, puppet shows, POP displays, Personalized media, Rural Media: The importance of the two-step flow of communication Media Typology, The Media Model, Media innovation
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Unit-6 |
Teaching Hours:8 |
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Rural Communication ? Conventional & Unconventional
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Level of Knowledge: Conceptual
Challenges in Rural Communication, A view of Communication Process, Developing Effective- Profiling the Target Audience, determining communication objectives, designing the message, selecting the communication channels, deciding the promotion mix, Creating advertisement for rural audiences’ rural media- Mass media. Non- Conventional Media, melas, Haats, Interactive games, folk media, puppet shows, POP displays, Personalized media, Rural Media: The importance of the two-step flow of communication Media Typology, The Media Model, Media innovation
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Unit-7 |
Teaching Hours:8 |
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Rural Financial Services
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Level of Knowledge: Conceptual
Development banking – social banking – banking structure: commercial banks, cooperative, RRBS constraints in credit delivery system - NABARD and rural development –Innovative Credit Delivery Systems, Micro Finance, Financial Products in Rural Area
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Unit-7 |
Teaching Hours:8 |
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Rural Financial Services
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Level of Knowledge: Conceptual
Development banking – social banking – banking structure: commercial banks, cooperative, RRBS constraints in credit delivery system - NABARD and rural development –Innovative Credit Delivery Systems, Micro Finance, Financial Products in Rural Area
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
1. M Gopalswamy T.P (2009). Rural Marketing (3rd edi), Vikas Publishing house.
2. Dogra (2007). Rural Marketing (7th edi), Tata McGraw-Hill Education.
3. Krishnamacharyulu C.G. (2011). Cases in Rural Marketing. (2nd ed). Pearson Education.
4. Mathur, U.C. (2008). Rural Marketing(1st edi). Excel books.
5. Prahlad C.K (2005). Fortune at the bottom of the Pyramid. Wharton School Publishing.
6. Allen R.K, (2005). Bringing new technology to market (1st edi). Prentice Hall Publication.
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Evaluation Pattern
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BBA644E - QUALITY MANAGEMENT (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: Total quality management (TQM) is a philosophy, methodology and system of tools aimed to create and maintain mechanism of organization’s continuous improvement. It involves all departments and employees into improvement of processes and products. It helps to reduce costs and to meet and exceed needs and expectations of customers and other stakeholders of an organization. This course covers the fundamentals and requirements for a Quality Management System. It provides a basic knowledge of concepts, philosophies, and requirements for the series of standards and management systems. Quality management is a major business strategy for increasing productivity and gaining competitive advantage in all industries and types of organizations. This course covers differing perspectives and definitions of quality; tools and techniques for managing quality and continuous improvement; statistical methods; creation and interpretation of control charts; and Six Sigma tools for detection and isolation of sources of variation, process control, and capability analysis. The goal is to develop an operational use and familiarity with contemporary methods that are effective in managing quality, including Six Sigma.
Course Objectives:
1. To outline the basic framework of total quality management.
2. To develop strategic thinking towards quality in organizational context.
3. To examine the issues relating to supplier relations and use of quality control tools.
4. To interpret quality management systems from the perspective of organizational productivity.
5. To solve the issues in benchmarking process and formulate strategies for continuous improvement. |
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Learning Outcome |
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CO1: Explain the basic concepts of quality and basic framework of total quality management. CO2: Apply the concept of strategic thinking in quality management CO3: Analyze the issues related to quality management
CO4: Recommend quality management systems and standards for enhancing organizational productivity. CO5: Plan for continuous improvement.
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Unit-1 |
Teaching Hours:10 |
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Introduction to Quality
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Evolution of Quality, Definition of Quality, Dimensions of Quality, Quality Control, Quality Assurance, TQM PRINCIPLES ,Leadership – Strategic quality planning, Quality statements - Customer focus – Customer orientation, Customer satisfaction, Customer complaints, Customer retention - Employee involvement – Motivation, Empowerment, Team and Teamwork, Recognition and Reward, Performance appraisal – Continuous process improvement – PDSA cycle, 5s, Kaizen - Supplier partnership – partnering, Supplier selection, Supplier Rating, Total Quality Management (TQM), Significant Contributions-Shewhart, Edwards Deming, Philip B. Crosby, Joseph Juran, Genichi Taguchi, Shigeo Shingo, Kaoru Ishikawa, Masaaki Imai.
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Unit-1 |
Teaching Hours:10 |
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Introduction to Quality
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Evolution of Quality, Definition of Quality, Dimensions of Quality, Quality Control, Quality Assurance, TQM PRINCIPLES ,Leadership – Strategic quality planning, Quality statements - Customer focus – Customer orientation, Customer satisfaction, Customer complaints, Customer retention - Employee involvement – Motivation, Empowerment, Team and Teamwork, Recognition and Reward, Performance appraisal – Continuous process improvement – PDSA cycle, 5s, Kaizen - Supplier partnership – partnering, Supplier selection, Supplier Rating, Total Quality Management (TQM), Significant Contributions-Shewhart, Edwards Deming, Philip B. Crosby, Joseph Juran, Genichi Taguchi, Shigeo Shingo, Kaoru Ishikawa, Masaaki Imai.
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Unit-2 |
Teaching Hours:10 |
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Quality as a Strategic Decision & Customer Focus
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Meaning of Strategy and Strategic Quality Management, Mission and Vision Statements, Quality Policy, Quality Objectives, Strategic Planning and Implementation, Competitive Analysis, Management Commitment to Quality, Meaning of Customer and Customer Focus, Classification of customers, Customer Focus, Customer Perception of Quality, Factors affecting customer perception, Customer Requirements, Meeting Customer Needs and Expectations, Customer Satisfaction and Customer Delight, Handling Customer Complaints.
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Unit-2 |
Teaching Hours:10 |
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Quality as a Strategic Decision & Customer Focus
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Meaning of Strategy and Strategic Quality Management, Mission and Vision Statements, Quality Policy, Quality Objectives, Strategic Planning and Implementation, Competitive Analysis, Management Commitment to Quality, Meaning of Customer and Customer Focus, Classification of customers, Customer Focus, Customer Perception of Quality, Factors affecting customer perception, Customer Requirements, Meeting Customer Needs and Expectations, Customer Satisfaction and Customer Delight, Handling Customer Complaints.
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Unit-3 |
Teaching Hours:10 |
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Cost of Quality & Continuous Improvement Process
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Cost of Quality, Categories of Cost of Quality, Models of Cost of Quality, Optimizing Costs, Preventing Cost of Quality, Process Concept, Meaning and Importance of Continuous Improvement Process, Elements of Continuous Improvement, Juran Trilogy, Kaizen, PDSA Cycle and Other Improvement Strategies, Business Process Reengineering.
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Unit-3 |
Teaching Hours:10 |
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Cost of Quality & Continuous Improvement Process
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Cost of Quality, Categories of Cost of Quality, Models of Cost of Quality, Optimizing Costs, Preventing Cost of Quality, Process Concept, Meaning and Importance of Continuous Improvement Process, Elements of Continuous Improvement, Juran Trilogy, Kaizen, PDSA Cycle and Other Improvement Strategies, Business Process Reengineering.
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Unit-4 |
Teaching Hours:10 |
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Supplier Relations & Quality Control Tools
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Principles of Supplier Relations / Supplier Relationship Development, Togetherness, Types of Suppliers, Outsourcing, Outsourcing strategy, Partnering, Goals of partnership, Building successful partnership, Supplier Selection and Rating, Establishing due process, Criteria for supplier selection, Supplier rating, Sourcing, Supplier certification, Check Sheet, Histogram, Shapes of histogram, Drawing a histogram, Pareto Chart, Drawing a Pareto chart, Cause & Effect Diagram, Scatter Diagram, Control charts
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Unit-4 |
Teaching Hours:10 |
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Supplier Relations & Quality Control Tools
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Principles of Supplier Relations / Supplier Relationship Development, Togetherness, Types of Suppliers, Outsourcing, Outsourcing strategy, Partnering, Goals of partnership, Building successful partnership, Supplier Selection and Rating, Establishing due process, Criteria for supplier selection, Supplier rating, Sourcing, Supplier certification, Check Sheet, Histogram, Shapes of histogram, Drawing a histogram, Pareto Chart, Drawing a Pareto chart, Cause & Effect Diagram, Scatter Diagram, Control charts
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Unit-5 |
Teaching Hours:10 |
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Quality Management Systems & Productivity
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Quality Management System, Quality Management Principles, ISO 9001 Structure, Quality Audits, ISO Registration, Requirements, Benefits of ISO registration, Examples of ISO Standard Application, Defining Productivity, Importance of Productivity, Productivity Factors, Workforce and Productivity, Work study for productivity, Managing Improvement. | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
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Quality Management Systems & Productivity
|
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Quality Management System, Quality Management Principles, ISO 9001 Structure, Quality Audits, ISO Registration, Requirements, Benefits of ISO registration, Examples of ISO Standard Application, Defining Productivity, Importance of Productivity, Productivity Factors, Workforce and Productivity, Work study for productivity, Managing Improvement. | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:5 |
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Benchmarking
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Level of Knowledge: Conceptual
Benchmarking – Definition of Benchmarking, Reasons for Benchmarking, Types of Benchmarking, Benchmarking Process, Advantages of Benchmarking, Limitations of Benchmarking.
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Unit-6 |
Teaching Hours:5 |
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Benchmarking
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Level of Knowledge: Conceptual
Benchmarking – Definition of Benchmarking, Reasons for Benchmarking, Types of Benchmarking, Benchmarking Process, Advantages of Benchmarking, Limitations of Benchmarking.
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Unit-7 |
Teaching Hours:5 |
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Quality Awards
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Malcolm Baldrige National Quality Award, Deming Prize-categories-criteria-committee, Rajiv Gandhi National Quality Award- Eligibility requirements- Award categories- Assessment criteria, IMC Ramakrishna Bajaj National Quality Awards, Award categories, Award criteria, Quality Bodies in India, EFQM award.
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Unit-7 |
Teaching Hours:5 |
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Quality Awards
|
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Malcolm Baldrige National Quality Award, Deming Prize-categories-criteria-committee, Rajiv Gandhi National Quality Award- Eligibility requirements- Award categories- Assessment criteria, IMC Ramakrishna Bajaj National Quality Awards, Award categories, Award criteria, Quality Bodies in India, EFQM award.
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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BBA644F - FINANCIAL MODELING (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: This course aims to familiarize the students with the different aspects of financial modelling using computer applications. It is a key skill with application in several domains of banking and finance industry as well as within corporations. It equips students for roles in core finance areas such as Equity Research, Investment Banking, Project Finance, Business Analysis, Mergers & Acquisitions, Financial Analysis, and Corporate Finance. Course Learning Objectives: This course aims to:
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Learning Outcome |
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CO1: Demonstrate an understanding of excel functions in financial modeling. CO2: Construct the sound financial forecasting model to forecast Income statement and Balance sheet by using relevant assumptions.
CO3: Analyze the feasibility of pre- and post-Mergers and Acquisition deals.
CO4: Evaluate the financial viability of various projects at different stages of the project.
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Unit-1 |
Teaching Hours:10 |
Introduction to Financial Modelling
|
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Level of Knowledge: Analytical
Introduction to Financial Modelling, Need, Uses, application of Financial Modelling in functional areas. Time Value of Money – Compounding and Discounting Techniques | |
Unit-1 |
Teaching Hours:10 |
Introduction to Financial Modelling
|
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Level of Knowledge: Analytical
Introduction to Financial Modelling, Need, Uses, application of Financial Modelling in functional areas. Time Value of Money – Compounding and Discounting Techniques | |
Unit-1 |
Teaching Hours:10 |
Introduction to Financial Modelling
|
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Level of Knowledge: Analytical
Introduction to Financial Modelling, Need, Uses, application of Financial Modelling in functional areas. Time Value of Money – Compounding and Discounting Techniques | |
Unit-1 |
Teaching Hours:10 |
Introduction to Financial Modelling
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Level of Knowledge: Analytical
Introduction to Financial Modelling, Need, Uses, application of Financial Modelling in functional areas. Time Value of Money – Compounding and Discounting Techniques | |
Unit-2 |
Teaching Hours:14 |
Financial Modeling using Excel
|
|
Level of Knowledge: Analytical
Build a financial model from a scratch using the best structuring techniques - Use efficiently key Excel functions to construct sound financial forecasting models - Economy Industry and Company Framework - Step by Step analysis of company- Interpret and analyze the key ratios used in a financial forecast - Projecting B/S , Income statement - Scenario Analysis. | |
Unit-2 |
Teaching Hours:14 |
Financial Modeling using Excel
|
|
Level of Knowledge: Analytical
Build a financial model from a scratch using the best structuring techniques - Use efficiently key Excel functions to construct sound financial forecasting models - Economy Industry and Company Framework - Step by Step analysis of company- Interpret and analyze the key ratios used in a financial forecast - Projecting B/S , Income statement - Scenario Analysis. | |
Unit-2 |
Teaching Hours:14 |
Financial Modeling using Excel
|
|
Level of Knowledge: Analytical
Build a financial model from a scratch using the best structuring techniques - Use efficiently key Excel functions to construct sound financial forecasting models - Economy Industry and Company Framework - Step by Step analysis of company- Interpret and analyze the key ratios used in a financial forecast - Projecting B/S , Income statement - Scenario Analysis. | |
Unit-2 |
Teaching Hours:14 |
Financial Modeling using Excel
|
|
Level of Knowledge: Analytical
Build a financial model from a scratch using the best structuring techniques - Use efficiently key Excel functions to construct sound financial forecasting models - Economy Industry and Company Framework - Step by Step analysis of company- Interpret and analyze the key ratios used in a financial forecast - Projecting B/S , Income statement - Scenario Analysis. | |
Unit-3 |
Teaching Hours:8 |
Forecasting Cash Flows and Cash Flow Statements
|
|
Level of Knowledge: Analytical
Cash Flows - Developing dynamic models using Excel - Equity Valuation using DDM, DCF, Relative Valuation, Residual Valuation - Preparing a comprehensive high-quality report | |
Unit-3 |
Teaching Hours:8 |
Forecasting Cash Flows and Cash Flow Statements
|
|
Level of Knowledge: Analytical
Cash Flows - Developing dynamic models using Excel - Equity Valuation using DDM, DCF, Relative Valuation, Residual Valuation - Preparing a comprehensive high-quality report | |
Unit-3 |
Teaching Hours:8 |
Forecasting Cash Flows and Cash Flow Statements
|
|
Level of Knowledge: Analytical
Cash Flows - Developing dynamic models using Excel - Equity Valuation using DDM, DCF, Relative Valuation, Residual Valuation - Preparing a comprehensive high-quality report | |
Unit-3 |
Teaching Hours:8 |
Forecasting Cash Flows and Cash Flow Statements
|
|
Level of Knowledge: Analytical
Cash Flows - Developing dynamic models using Excel - Equity Valuation using DDM, DCF, Relative Valuation, Residual Valuation - Preparing a comprehensive high-quality report | |
Unit-4 |
Teaching Hours:10 |
Equity Research Modeling
|
|
Level of Knowledge: Analytical Fundamental & Technical Analysis – Financial Statement Analysis, Geographic Revenue Sheet, Segment Revenue Sheet, Cost Statement, Debt Sheet, Analyze Revenue Drivers - Compute Margins, Balance Sheet -Compute Ratios, TA– Client based scenario, low, medium and high-risk takers, stock or sectorial analysis, Moving Average. Capital Asset Pricing Model (CAPM) – Average returns, expected returns, risk measure – beta, standard deviation.
Portfolio Constriction and Evaluation – Sharpe Index Model | |
Unit-4 |
Teaching Hours:10 |
Equity Research Modeling
|
|
Level of Knowledge: Analytical Fundamental & Technical Analysis – Financial Statement Analysis, Geographic Revenue Sheet, Segment Revenue Sheet, Cost Statement, Debt Sheet, Analyze Revenue Drivers - Compute Margins, Balance Sheet -Compute Ratios, TA– Client based scenario, low, medium and high-risk takers, stock or sectorial analysis, Moving Average. Capital Asset Pricing Model (CAPM) – Average returns, expected returns, risk measure – beta, standard deviation.
Portfolio Constriction and Evaluation – Sharpe Index Model | |
Unit-4 |
Teaching Hours:10 |
Equity Research Modeling
|
|
Level of Knowledge: Analytical Fundamental & Technical Analysis – Financial Statement Analysis, Geographic Revenue Sheet, Segment Revenue Sheet, Cost Statement, Debt Sheet, Analyze Revenue Drivers - Compute Margins, Balance Sheet -Compute Ratios, TA– Client based scenario, low, medium and high-risk takers, stock or sectorial analysis, Moving Average. Capital Asset Pricing Model (CAPM) – Average returns, expected returns, risk measure – beta, standard deviation.
Portfolio Constriction and Evaluation – Sharpe Index Model | |
Unit-4 |
Teaching Hours:10 |
Equity Research Modeling
|
|
Level of Knowledge: Analytical Fundamental & Technical Analysis – Financial Statement Analysis, Geographic Revenue Sheet, Segment Revenue Sheet, Cost Statement, Debt Sheet, Analyze Revenue Drivers - Compute Margins, Balance Sheet -Compute Ratios, TA– Client based scenario, low, medium and high-risk takers, stock or sectorial analysis, Moving Average. Capital Asset Pricing Model (CAPM) – Average returns, expected returns, risk measure – beta, standard deviation.
Portfolio Constriction and Evaluation – Sharpe Index Model | |
Unit-5 |
Teaching Hours:10 |
Project Finance Modeling
|
|
Level of Knowledge: Analytical
Why Project evaluation; stage of project; construction & development phase; funding during investment phase; costs during investment phase; life of project; decision making, cash flow waterfall & resolve circular reference problem in interest during construction; Understanding Date functions, Modeling Cash flow waterfall, Scenario Analysis of project management - Delays in Projects - Cost escalation, Input Variation | |
Unit-5 |
Teaching Hours:10 |
Project Finance Modeling
|
|
Level of Knowledge: Analytical
Why Project evaluation; stage of project; construction & development phase; funding during investment phase; costs during investment phase; life of project; decision making, cash flow waterfall & resolve circular reference problem in interest during construction; Understanding Date functions, Modeling Cash flow waterfall, Scenario Analysis of project management - Delays in Projects - Cost escalation, Input Variation | |
Unit-5 |
Teaching Hours:10 |
Project Finance Modeling
|
|
Level of Knowledge: Analytical
Why Project evaluation; stage of project; construction & development phase; funding during investment phase; costs during investment phase; life of project; decision making, cash flow waterfall & resolve circular reference problem in interest during construction; Understanding Date functions, Modeling Cash flow waterfall, Scenario Analysis of project management - Delays in Projects - Cost escalation, Input Variation | |
Unit-5 |
Teaching Hours:10 |
Project Finance Modeling
|
|
Level of Knowledge: Analytical
Why Project evaluation; stage of project; construction & development phase; funding during investment phase; costs during investment phase; life of project; decision making, cash flow waterfall & resolve circular reference problem in interest during construction; Understanding Date functions, Modeling Cash flow waterfall, Scenario Analysis of project management - Delays in Projects - Cost escalation, Input Variation | |
Unit-6 |
Teaching Hours:8 |
Merger& Acquisition (M&A) Analysis
|
|
Level of Knowledge: Analytical
Building Merger Inputs - Stock and Cash Mix Deal - Contribution Analysis - Accretion and Dilution | |
Unit-6 |
Teaching Hours:8 |
Merger& Acquisition (M&A) Analysis
|
|
Level of Knowledge: Analytical
Building Merger Inputs - Stock and Cash Mix Deal - Contribution Analysis - Accretion and Dilution | |
Unit-6 |
Teaching Hours:8 |
Merger& Acquisition (M&A) Analysis
|
|
Level of Knowledge: Analytical
Building Merger Inputs - Stock and Cash Mix Deal - Contribution Analysis - Accretion and Dilution | |
Unit-6 |
Teaching Hours:8 |
Merger& Acquisition (M&A) Analysis
|
|
Level of Knowledge: Analytical
Building Merger Inputs - Stock and Cash Mix Deal - Contribution Analysis - Accretion and Dilution | |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern CIA I- 20 Marks CIA II,III & IV - 25 Marks each Attendance - 5 Marks | |
BBA644H - PERFORMANCE MANAGEMENT (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Course Description: The course examines the importance of effective performance management systems that help organizations in achieving short and long term goals. It explains and reinforces the concept that performance management is not a one-time supervisory event, but an ongoing process of planning, facilitating, assessing, and improving individual and organizational performance. In addition, the course emphasizes the importance of measuring the effectiveness of human resource activities that are designed to enhance individual and organizational performance. The course seeks to provide theoretical and practical perspectives of effective performance management systems.
Course Objectives: ● To understand the key concepts and frameworks that enable performance management from a multiple stakeholder perspective. ● To illustrate the importance of implementing well-designed performance management systems ● To examine the deficiencies in the existing systems and suggest how these can be improved. ● To evaluate performance management practices in various organizations. ● To design and suggest comprehensive performance management initiatives for organizations. |
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Learning Outcome |
|
CO1: Demonstrate an understanding of strategic performance aims, objectives, priorities and targets. CO2: Plan effective performance management policies and practices to improve organizational and employee performance. CO3: Deduce arguments for using appropriate performance management techniques, rewards and sanctions to improve performance. CO4: Justify the communication skills required when managing achievement and underachievement CO5: Propose initiatives for improving the effectiveness of performance management. |
Unit-1 |
Teaching Hours:12 |
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Unit 1. Introduction to Performance Management
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Definition of performance management, Objectives of performance management, Characteristics of performance management, and Pitfalls of poorly implemented performance management systems; Process of performance management – Prerequisites, performance planning, performance execution, performance assessment, performance review, performance renewal and recontracting. | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:12 |
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Unit 1. Introduction to Performance Management
|
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Definition of performance management, Objectives of performance management, Characteristics of performance management, and Pitfalls of poorly implemented performance management systems; Process of performance management – Prerequisites, performance planning, performance execution, performance assessment, performance review, performance renewal and recontracting. | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:12 |
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Unit 1. Introduction to Performance Management
|
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Definition of performance management, Objectives of performance management, Characteristics of performance management, and Pitfalls of poorly implemented performance management systems; Process of performance management – Prerequisites, performance planning, performance execution, performance assessment, performance review, performance renewal and recontracting. | |||||||||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:12 |
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Unit 1. Introduction to Performance Management
|
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Definition of performance management, Objectives of performance management, Characteristics of performance management, and Pitfalls of poorly implemented performance management systems; Process of performance management – Prerequisites, performance planning, performance execution, performance assessment, performance review, performance renewal and recontracting. | |||||||||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Unit 2. Defining Performance and Choosing a Measurement Approach
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Defining performance, determinants of performance, performance dimensions, approaches to measuring performance – behaviours, results, traits.
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Unit-2 |
Teaching Hours:8 |
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Unit 2. Defining Performance and Choosing a Measurement Approach
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Defining performance, determinants of performance, performance dimensions, approaches to measuring performance – behaviours, results, traits.
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Unit-2 |
Teaching Hours:8 |
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Unit 2. Defining Performance and Choosing a Measurement Approach
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Defining performance, determinants of performance, performance dimensions, approaches to measuring performance – behaviours, results, traits.
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Unit-2 |
Teaching Hours:8 |
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Unit 2. Defining Performance and Choosing a Measurement Approach
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Defining performance, determinants of performance, performance dimensions, approaches to measuring performance – behaviours, results, traits.
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Unit-3 |
Teaching Hours:8 |
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Unit 3. Measuring Results and Behavior
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Measuring Results – determining accountabilities, determining objectives, determining performance standards; Measuring Behaviours – comparative systems, absolute systems.
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Unit-3 |
Teaching Hours:8 |
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Unit 3. Measuring Results and Behavior
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Measuring Results – determining accountabilities, determining objectives, determining performance standards; Measuring Behaviours – comparative systems, absolute systems.
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Unit-3 |
Teaching Hours:8 |
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Unit 3. Measuring Results and Behavior
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Measuring Results – determining accountabilities, determining objectives, determining performance standards; Measuring Behaviours – comparative systems, absolute systems.
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Unit-3 |
Teaching Hours:8 |
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Unit 3. Measuring Results and Behavior
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Measuring Results – determining accountabilities, determining objectives, determining performance standards; Measuring Behaviours – comparative systems, absolute systems.
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Unit-4 |
Teaching Hours:8 |
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Unit 4. Gathering Performance Information
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Appraisal forms – characteristics of appraisal forms, determining overall rating, appraisal period and number of meetings, appraisal information sources, model of rater motivation, preventing rating distortion through rater training programs.
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Unit-4 |
Teaching Hours:8 |
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Unit 4. Gathering Performance Information
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Appraisal forms – characteristics of appraisal forms, determining overall rating, appraisal period and number of meetings, appraisal information sources, model of rater motivation, preventing rating distortion through rater training programs.
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Unit-4 |
Teaching Hours:8 |
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Unit 4. Gathering Performance Information
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Appraisal forms – characteristics of appraisal forms, determining overall rating, appraisal period and number of meetings, appraisal information sources, model of rater motivation, preventing rating distortion through rater training programs.
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Unit-4 |
Teaching Hours:8 |
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Unit 4. Gathering Performance Information
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Appraisal forms – characteristics of appraisal forms, determining overall rating, appraisal period and number of meetings, appraisal information sources, model of rater motivation, preventing rating distortion through rater training programs.
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Unit-5 |
Teaching Hours:8 |
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Unit 5. Implementing a Performance Management System
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Communication plan, appeals process, training programs for acquisition of requisite skills, pilot testing, ongoing monitoring and evaluation, online implementation.
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Unit-5 |
Teaching Hours:8 |
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Unit 5. Implementing a Performance Management System
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Communication plan, appeals process, training programs for acquisition of requisite skills, pilot testing, ongoing monitoring and evaluation, online implementation.
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Unit-5 |
Teaching Hours:8 |
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Unit 5. Implementing a Performance Management System
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Communication plan, appeals process, training programs for acquisition of requisite skills, pilot testing, ongoing monitoring and evaluation, online implementation.
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Unit-5 |
Teaching Hours:8 |
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Unit 5. Implementing a Performance Management System
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Communication plan, appeals process, training programs for acquisition of requisite skills, pilot testing, ongoing monitoring and evaluation, online implementation.
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Unit-6 |
Teaching Hours:8 |
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Unit 6. Performance Management Skills
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Coaching, coaching styles, coaching process, observation and documentation of developmental behavior and outcomes, giving feedback, disciplinary process and termination, performance review meetings.
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Unit-6 |
Teaching Hours:8 |
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Unit 6. Performance Management Skills
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Coaching, coaching styles, coaching process, observation and documentation of developmental behavior and outcomes, giving feedback, disciplinary process and termination, performance review meetings.
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Unit-6 |
Teaching Hours:8 |
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Unit 6. Performance Management Skills
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Coaching, coaching styles, coaching process, observation and documentation of developmental behavior and outcomes, giving feedback, disciplinary process and termination, performance review meetings.
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Unit-6 |
Teaching Hours:8 |
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Unit 6. Performance Management Skills
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Coaching, coaching styles, coaching process, observation and documentation of developmental behavior and outcomes, giving feedback, disciplinary process and termination, performance review meetings.
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Unit-7 |
Teaching Hours:8 |
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Unit 7. Managing Team Performance
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Definition and importance of teams, types of teams and implications for performance management, purposes and challenges of team performance management, including team performance in the performance management system, rewarding team performance.
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Unit-7 |
Teaching Hours:8 |
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Unit 7. Managing Team Performance
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Definition and importance of teams, types of teams and implications for performance management, purposes and challenges of team performance management, including team performance in the performance management system, rewarding team performance.
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Unit-7 |
Teaching Hours:8 |
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Unit 7. Managing Team Performance
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Definition and importance of teams, types of teams and implications for performance management, purposes and challenges of team performance management, including team performance in the performance management system, rewarding team performance.
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Unit-7 |
Teaching Hours:8 |
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Unit 7. Managing Team Performance
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Definition and importance of teams, types of teams and implications for performance management, purposes and challenges of team performance management, including team performance in the performance management system, rewarding team performance.
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Text Books And Reference Books:
1. Aguinis, H (2013). Performance Management (3rd edition). New Jersey, USA: Pearson.
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Essential Reading / Recommended Reading
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Evaluation Pattern Evaluation Pattern: 70 CIA:30 ESE
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BBA644M - DIGITAL MARKETING (2022 Batch) | |||||||||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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The emerging powers of internet and related technologies have changed the marketplace in the world by making transactions quick- economical- and convenient. This course develops an overall understanding of digital marketing/online marketing- social media tools- search engine optimization- mobile marketing- email marketing- pay per click- display marketing and content marketing. Course Objectives: · To present the student with an overall view of the Digital marketing space.
· To develop competency in students to develop Marketing Strategy using various tools available to manage consumers and content on the internet.
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Learning Outcome |
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CO1: Understand the basics of digital marketing to enable the effective usage of digital marketing tools while running full-fledged campaigns CO2: Demonstrate digital marketing techniques that can be used for marketing in the digital/internet world CO3: Develop a comprehensive digital marketing strategy |
Unit-1 |
Teaching Hours:10 |
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Introduction to Digital Marketing
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Introduction to Digital Marketing - Digital Vs real marketing - Digital Marketing channels - Technologies -Framework -Online Branding - Digital branding eco -system - Process and Procedure of Digital Marketing, Funnel system. | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:10 |
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Introduction to Digital Marketing
|
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Introduction to Digital Marketing - Digital Vs real marketing - Digital Marketing channels - Technologies -Framework -Online Branding - Digital branding eco -system - Process and Procedure of Digital Marketing, Funnel system. | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:10 |
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Introduction to Digital Marketing
|
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Introduction to Digital Marketing - Digital Vs real marketing - Digital Marketing channels - Technologies -Framework -Online Branding - Digital branding eco -system - Process and Procedure of Digital Marketing, Funnel system. | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:10 |
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Introduction to Digital Marketing
|
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Introduction to Digital Marketing - Digital Vs real marketing - Digital Marketing channels - Technologies -Framework -Online Branding - Digital branding eco -system - Process and Procedure of Digital Marketing, Funnel system. | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Social Media Foundation
|
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Introduction to social media- Multiple platforms- Social media Strategy and Planning- Channel management- Management tools- Measurement tools and reporting- Social Advertising. Facebook Marketing- Twitter marketing- Instagram marketing- LinkedIn Marketing- Mobile marketing foundation- Email marketing - Mastering social media - Mobile Marketing and Digital Strategy | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Social Media Foundation
|
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Introduction to social media- Multiple platforms- Social media Strategy and Planning- Channel management- Management tools- Measurement tools and reporting- Social Advertising. Facebook Marketing- Twitter marketing- Instagram marketing- LinkedIn Marketing- Mobile marketing foundation- Email marketing - Mastering social media - Mobile Marketing and Digital Strategy | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Social Media Foundation
|
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Introduction to social media- Multiple platforms- Social media Strategy and Planning- Channel management- Management tools- Measurement tools and reporting- Social Advertising. Facebook Marketing- Twitter marketing- Instagram marketing- LinkedIn Marketing- Mobile marketing foundation- Email marketing - Mastering social media - Mobile Marketing and Digital Strategy | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Social Media Foundation
|
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Introduction to social media- Multiple platforms- Social media Strategy and Planning- Channel management- Management tools- Measurement tools and reporting- Social Advertising. Facebook Marketing- Twitter marketing- Instagram marketing- LinkedIn Marketing- Mobile marketing foundation- Email marketing - Mastering social media - Mobile Marketing and Digital Strategy | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Search Engine Marketing & Search Engine Optimization
|
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Introduction to SEO - The business impact of SEO - terms and definition- SEO business concepts How search engine works - Keyword research on-page optimization- Website management- planning a new website- analytics and measurement. Search Engine Marketing | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
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Search Engine Marketing & Search Engine Optimization
|
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Introduction to SEO - The business impact of SEO - terms and definition- SEO business concepts How search engine works - Keyword research on-page optimization- Website management- planning a new website- analytics and measurement. Search Engine Marketing | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Search Engine Marketing & Search Engine Optimization
|
|||||||||||||||||||||||||||||||||||||
Introduction to SEO - The business impact of SEO - terms and definition- SEO business concepts How search engine works - Keyword research on-page optimization- Website management- planning a new website- analytics and measurement. Search Engine Marketing | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Search Engine Marketing & Search Engine Optimization
|
|||||||||||||||||||||||||||||||||||||
Introduction to SEO - The business impact of SEO - terms and definition- SEO business concepts How search engine works - Keyword research on-page optimization- Website management- planning a new website- analytics and measurement. Search Engine Marketing | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Pay Per Click (PPC) and Campaign Management
|
|||||||||||||||||||||||||||||||||||||
Introduction to PPC, PPC Process - Website Analysis, Keyword Search, Campaign Structure, Campaign Management, Cost Consideration Calculation on CPM, CPC, CTR, CR, CPL, and CPA. Ad Group, Types of Ad Copy, keyword match types - negative keyword- managing search terms- keyword research- creating compelling Ads- Ad extension - Campaign management, goals of campaign management, remarketing, AdWords remarketing options. | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Pay Per Click (PPC) and Campaign Management
|
|||||||||||||||||||||||||||||||||||||
Introduction to PPC, PPC Process - Website Analysis, Keyword Search, Campaign Structure, Campaign Management, Cost Consideration Calculation on CPM, CPC, CTR, CR, CPL, and CPA. Ad Group, Types of Ad Copy, keyword match types - negative keyword- managing search terms- keyword research- creating compelling Ads- Ad extension - Campaign management, goals of campaign management, remarketing, AdWords remarketing options. | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Pay Per Click (PPC) and Campaign Management
|
|||||||||||||||||||||||||||||||||||||
Introduction to PPC, PPC Process - Website Analysis, Keyword Search, Campaign Structure, Campaign Management, Cost Consideration Calculation on CPM, CPC, CTR, CR, CPL, and CPA. Ad Group, Types of Ad Copy, keyword match types - negative keyword- managing search terms- keyword research- creating compelling Ads- Ad extension - Campaign management, goals of campaign management, remarketing, AdWords remarketing options. | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Pay Per Click (PPC) and Campaign Management
|
|||||||||||||||||||||||||||||||||||||
Introduction to PPC, PPC Process - Website Analysis, Keyword Search, Campaign Structure, Campaign Management, Cost Consideration Calculation on CPM, CPC, CTR, CR, CPL, and CPA. Ad Group, Types of Ad Copy, keyword match types - negative keyword- managing search terms- keyword research- creating compelling Ads- Ad extension - Campaign management, goals of campaign management, remarketing, AdWords remarketing options. | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Digital Marketing Budgeting & Video Marketing
|
|||||||||||||||||||||||||||||||||||||
Resource planning- cost estimation- cost budgeting- cost control. Video marketing strategy- steps involved Video marketing strategy, YouTube Advertising- leveraging mobile video- YouTube and Instagram How-to’s - Video ad on different social media- video for B2B marketing. | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Digital Marketing Budgeting & Video Marketing
|
|||||||||||||||||||||||||||||||||||||
Resource planning- cost estimation- cost budgeting- cost control. Video marketing strategy- steps involved Video marketing strategy, YouTube Advertising- leveraging mobile video- YouTube and Instagram How-to’s - Video ad on different social media- video for B2B marketing. | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Digital Marketing Budgeting & Video Marketing
|
|||||||||||||||||||||||||||||||||||||
Resource planning- cost estimation- cost budgeting- cost control. Video marketing strategy- steps involved Video marketing strategy, YouTube Advertising- leveraging mobile video- YouTube and Instagram How-to’s - Video ad on different social media- video for B2B marketing. | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Digital Marketing Budgeting & Video Marketing
|
|||||||||||||||||||||||||||||||||||||
Resource planning- cost estimation- cost budgeting- cost control. Video marketing strategy- steps involved Video marketing strategy, YouTube Advertising- leveraging mobile video- YouTube and Instagram How-to’s - Video ad on different social media- video for B2B marketing. | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Practical / Hands on Practice Sessions
|
|||||||||||||||||||||||||||||||||||||
Fundamentals - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- Email marketing- email content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD] Ad Management - Google Ads- Facebook Ads creation- Insta Ad Creation and management - Strategy-Search Ad- Display Ad- Video Ad- campaigns, Optimization. | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Practical / Hands on Practice Sessions
|
|||||||||||||||||||||||||||||||||||||
Fundamentals - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- Email marketing- email content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD] Ad Management - Google Ads- Facebook Ads creation- Insta Ad Creation and management - Strategy-Search Ad- Display Ad- Video Ad- campaigns, Optimization. | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Practical / Hands on Practice Sessions
|
|||||||||||||||||||||||||||||||||||||
Fundamentals - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- Email marketing- email content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD] Ad Management - Google Ads- Facebook Ads creation- Insta Ad Creation and management - Strategy-Search Ad- Display Ad- Video Ad- campaigns, Optimization. | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Practical / Hands on Practice Sessions
|
|||||||||||||||||||||||||||||||||||||
Fundamentals - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- Email marketing- email content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD] Ad Management - Google Ads- Facebook Ads creation- Insta Ad Creation and management - Strategy-Search Ad- Display Ad- Video Ad- campaigns, Optimization. | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
||||||||||||||||||||||||||||||||||||
Practical / Hands on Practice Sessions
|
|||||||||||||||||||||||||||||||||||||
Strategy for Campaign 6hrs - Strategy for Twitter Ad- Linked-in Ad- Instagram ad- Facebook ad- Google ad- Virtual campaigns Workshop/hands on learning / Guest lecture - Digital Unlock – Experiential learning- Facebook - YouTube Academy - Google Ad course + Meta Blueprint | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
||||||||||||||||||||||||||||||||||||
Practical / Hands on Practice Sessions
|
|||||||||||||||||||||||||||||||||||||
Strategy for Campaign 6hrs - Strategy for Twitter Ad- Linked-in Ad- Instagram ad- Facebook ad- Google ad- Virtual campaigns Workshop/hands on learning / Guest lecture - Digital Unlock – Experiential learning- Facebook - YouTube Academy - Google Ad course + Meta Blueprint | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
||||||||||||||||||||||||||||||||||||
Practical / Hands on Practice Sessions
|
|||||||||||||||||||||||||||||||||||||
Strategy for Campaign 6hrs - Strategy for Twitter Ad- Linked-in Ad- Instagram ad- Facebook ad- Google ad- Virtual campaigns Workshop/hands on learning / Guest lecture - Digital Unlock – Experiential learning- Facebook - YouTube Academy - Google Ad course + Meta Blueprint | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:4 |
||||||||||||||||||||||||||||||||||||
Practical / Hands on Practice Sessions
|
|||||||||||||||||||||||||||||||||||||
Strategy for Campaign 6hrs - Strategy for Twitter Ad- Linked-in Ad- Instagram ad- Facebook ad- Google ad- Virtual campaigns Workshop/hands on learning / Guest lecture - Digital Unlock – Experiential learning- Facebook - YouTube Academy - Google Ad course + Meta Blueprint | |||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: Vandana Ahuja, (2015) Digital Marketing, Oxford University Press | |||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. Wiley Publishers
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice (7th ed.). Pearson. Ryan, D. (2016). Understanding digital marketing: Marketing strategies for engaging the digital generation (4th ed.). Kogan Page. | |||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||
BBA645E - ENTREPRENEURIAL FINANCE (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
||||||||||||||||||||||||||||||||||||
Max Marks:100 |
Credits:4 |
||||||||||||||||||||||||||||||||||||
Course Objectives/Course Description |
|||||||||||||||||||||||||||||||||||||
Course Description: Entrepreneurial Finance is a set of ideas that is applicable to a broad spectrum of firms, from small entrepreneurial software firms to large international conglomerates. The financing needs of firms at the ends of this spectrum are significantly different from each other. This course will focus on financing issues facing new, young, and small business ventures. The course is intended for both entrepreneurs and employees in these types of ventures. The various stages in the life cycle of entrepreneurial finance, techniques of cash flow estimates, lease financing, Tax aspects in start-up financing and the art of writing a Business plan will be elaborated.
Course Objectives:
● To understand the different stages in the life cycle of entrepreneurial finance. ● To comprehend with the nature and characteristics of entrepreneurial finance. ● To assess the requirement for Venture Capital funding ● To resolve mathematical and analytical problems related to financial management enabling decision-making. ● To construct a business plan for a new venture. |
|||||||||||||||||||||||||||||||||||||
Learning Outcome |
|||||||||||||||||||||||||||||||||||||
CO1: Understand the different stages in the life cycle of entrepreneurial finance. CO2: Explain the nature and characteristics of entrepreneurial finance. CO3: Assess the requirement for Venture Capital funding CO4: Solve mathematical and analytical problems related to financial management enabling decision-making. CO5: Construct a business plan for a new venture. |
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||
Introduction to Entrepreneurial finance
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
The fundamental financial aspects of the management of small business and entrepreneurial firms (sole proprietorships, partnership, small private corporations), Difference between Entrepreneurial financing and normal business financing- Financial Risks faced by entrepreneurs- Early stage funding credit risk.
| |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||
Introduction to Entrepreneurial finance
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
The fundamental financial aspects of the management of small business and entrepreneurial firms (sole proprietorships, partnership, small private corporations), Difference between Entrepreneurial financing and normal business financing- Financial Risks faced by entrepreneurs- Early stage funding credit risk.
| |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Sources of Finance
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Various sources of Finance available: Boot strapping, External finance_ Long term sources -Equity Shares, Preference Shares and debentures- Kinds Private Placements- IPO-SEBI- FDI- Institutional Finance - Banks - IDBI, IFCI, IIBI, ICICI, SIDBI, SFC's in India - Merchant Banks in India - NBFC's in India - their way of financing in India for small and medium business, Angel investor and Venture capital.
| |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Sources of Finance
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Various sources of Finance available: Boot strapping, External finance_ Long term sources -Equity Shares, Preference Shares and debentures- Kinds Private Placements- IPO-SEBI- FDI- Institutional Finance - Banks - IDBI, IFCI, IIBI, ICICI, SIDBI, SFC's in India - Merchant Banks in India - NBFC's in India - their way of financing in India for small and medium business, Angel investor and Venture capital.
| |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
||||||||||||||||||||||||||||||||||||
Entrepreneurial Project and Appraisal
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Application
Concepts Capital Expenditures - Importance and difficulties - Phases of Capital budgeting Levels of Capital budgeting - Estimation of Project Cash flows -Expenditures - Time value of money. Pay-back period - NPV of inflows - IRR concepts -Cost of acquiring capital - Planning of portfolio. Risk Analysis - Economic Risk -Industry Risk - Company Risk - Financial Risk.
| |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
||||||||||||||||||||||||||||||||||||
Entrepreneurial Project and Appraisal
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Application
Concepts Capital Expenditures - Importance and difficulties - Phases of Capital budgeting Levels of Capital budgeting - Estimation of Project Cash flows -Expenditures - Time value of money. Pay-back period - NPV of inflows - IRR concepts -Cost of acquiring capital - Planning of portfolio. Risk Analysis - Economic Risk -Industry Risk - Company Risk - Financial Risk.
| |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Venture capital financing
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Venture capital - Meaning - origin - Importance –Early stage growth financing, Venture capital in India – Benefits. Intangible asset financing- Staged financing of venture capital-assessing VC share and portfolio- VC market in India – VC market in Europe and USA | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Venture capital financing
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Venture capital - Meaning - origin - Importance –Early stage growth financing, Venture capital in India – Benefits. Intangible asset financing- Staged financing of venture capital-assessing VC share and portfolio- VC market in India – VC market in Europe and USA | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||
Private Equity Participation
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Meaning, Overview of the private Equity market, Later stage growth financing, Mezzanine Financing, PE cycle, Exit strategy.
| |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||
Private Equity Participation
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Meaning, Overview of the private Equity market, Later stage growth financing, Mezzanine Financing, PE cycle, Exit strategy.
| |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Entrepreneurial Finance and Tax planning
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Finance planning by entrepreneurs: Hire Purchase - Concept - Evaluation of Hire Purchase Proposals - Leasing - Overview -Tax aspects - Lease Accounting - Evaluation of Leasing Proposals. Tax planning for start-ups – location of business, nature of business, nature of business organization.
| |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Entrepreneurial Finance and Tax planning
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Finance planning by entrepreneurs: Hire Purchase - Concept - Evaluation of Hire Purchase Proposals - Leasing - Overview -Tax aspects - Lease Accounting - Evaluation of Leasing Proposals. Tax planning for start-ups – location of business, nature of business, nature of business organization.
| |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Preparing the Financing Plan
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Preparation of Start-up budget including marketing, pay roll budgets, Start-up cost sheet, projected statements -BEP, projected cash flows, projected Profit/loss account, projected balance sheet, projected business ratios, developing revenue models, importance of review of plans, Introduction to start up ERP packages, Long term financing- Withholding Tax Considerations- Estimating the Borrowing capacity of a project- Loan repayment.
| |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Preparing the Financing Plan
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Preparation of Start-up budget including marketing, pay roll budgets, Start-up cost sheet, projected statements -BEP, projected cash flows, projected Profit/loss account, projected balance sheet, projected business ratios, developing revenue models, importance of review of plans, Introduction to start up ERP packages, Long term financing- Withholding Tax Considerations- Estimating the Borrowing capacity of a project- Loan repayment.
| |||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
| |||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
6.Entrepreneurial Finance, Leach Melicher, Southwestern/CengageLearning | |||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||
BBA645F - DEBT MARKETS AND MUTUAL FUNDS (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
||||||||||||||||||||||||||||||||||||
Max Marks:100 |
Credits:4 |
||||||||||||||||||||||||||||||||||||
Course Objectives/Course Description |
|||||||||||||||||||||||||||||||||||||
Course Description: The course intends to provide a comprehensive knowledge on the Debt market and Mutual funds. Mutual funds have become a much sought after investment product in recent years. This course demystifies the concept of mutual funds and helps create awareness and knowledge about the industry and its functioning We will cover topics such as Fixed Income Securities Markets, Bond Mathematics, Risk Identification in Bond, Corporate Debt Market, Bond Portfolio Management Strategies, and Mutual Fund Valuations. Debt markets are an important source of funds, especially in a developing economy like India. Like all other countries, the debt market in India is also considered a useful substitute to banking channels for finance. The intent of the course is to provide students with a basic understanding of the Debt market and how to value those securities.
Course Objectives:
● To compare and contrast the Fixed Income Securities Market environment in India
● To demonstrate bond valuations and Risk Identification in Fixed Income Securities
● To distinguish the Government securities and Corporate Debt Market in India. ● To interpret the Bond Portfolio Management Strategies. |
|||||||||||||||||||||||||||||||||||||
Learning Outcome |
|||||||||||||||||||||||||||||||||||||
CO1: Compare and contrast the Fixed Income Securities Market
environment in India CO2: Evaluate bonds based on different valuation techniques and the risk
parameters CO3: Rate the Government securities and Corporate Debt securities in
India. CO4: Interpret the Bond Portfolio Management Strategies CO5: Propose the suitable funds to the investors according to their risk
tolerance |
Unit-1 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Fixed Income Securities Markets Overview
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Features - types – Debt market in India - Institutional Arrangements - Market Participants and Instruments - Investors Perspectives Risk and Rewards - Treasury Securities Auction - Government Bond Markets - Auction Mechanisms - Uniform vs Discriminatory Auction - Auction and Repo Markets - Markets Implications of Auctions
| |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Fixed Income Securities Markets Overview
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Features - types – Debt market in India - Institutional Arrangements - Market Participants and Instruments - Investors Perspectives Risk and Rewards - Treasury Securities Auction - Government Bond Markets - Auction Mechanisms - Uniform vs Discriminatory Auction - Auction and Repo Markets - Markets Implications of Auctions
| |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Fixed Income Securities Markets Overview
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Features - types – Debt market in India - Institutional Arrangements - Market Participants and Instruments - Investors Perspectives Risk and Rewards - Treasury Securities Auction - Government Bond Markets - Auction Mechanisms - Uniform vs Discriminatory Auction - Auction and Repo Markets - Markets Implications of Auctions
| |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Fixed Income Securities Markets Overview
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Features - types – Debt market in India - Institutional Arrangements - Market Participants and Instruments - Investors Perspectives Risk and Rewards - Treasury Securities Auction - Government Bond Markets - Auction Mechanisms - Uniform vs Discriminatory Auction - Auction and Repo Markets - Markets Implications of Auctions
| |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Bond Mathematics
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Time Value of Money - Price and Yield Conventions - Bond Valuation (Advanced Models)
| |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Bond Mathematics
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Time Value of Money - Price and Yield Conventions - Bond Valuation (Advanced Models)
| |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Bond Mathematics
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Time Value of Money - Price and Yield Conventions - Bond Valuation (Advanced Models)
| |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Bond Mathematics
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Time Value of Money - Price and Yield Conventions - Bond Valuation (Advanced Models)
| |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Risk Identification in Bonds
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Credit rating system – risk factors - Duration, Convexity - Immunization Strategies – Bond price theorems – malkiel bond theorems - Yield Curve Analysis - Par Value, Zero, Spot Curve - Term Structure of Interest Rates - (Constructing Yield Curve Bootstrapping)
| |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Risk Identification in Bonds
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Credit rating system – risk factors - Duration, Convexity - Immunization Strategies – Bond price theorems – malkiel bond theorems - Yield Curve Analysis - Par Value, Zero, Spot Curve - Term Structure of Interest Rates - (Constructing Yield Curve Bootstrapping)
| |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Risk Identification in Bonds
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Credit rating system – risk factors - Duration, Convexity - Immunization Strategies – Bond price theorems – malkiel bond theorems - Yield Curve Analysis - Par Value, Zero, Spot Curve - Term Structure of Interest Rates - (Constructing Yield Curve Bootstrapping)
| |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Risk Identification in Bonds
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Credit rating system – risk factors - Duration, Convexity - Immunization Strategies – Bond price theorems – malkiel bond theorems - Yield Curve Analysis - Par Value, Zero, Spot Curve - Term Structure of Interest Rates - (Constructing Yield Curve Bootstrapping)
| |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Corporate Debt Markets
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Structure, Rating, Spread - Issuers and Investors Perspectives - Valuation, Convertibles - Financial Distress, Bankruptcy, Current trends in Indian Debt market
| |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Corporate Debt Markets
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Structure, Rating, Spread - Issuers and Investors Perspectives - Valuation, Convertibles - Financial Distress, Bankruptcy, Current trends in Indian Debt market
| |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Corporate Debt Markets
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Structure, Rating, Spread - Issuers and Investors Perspectives - Valuation, Convertibles - Financial Distress, Bankruptcy, Current trends in Indian Debt market
| |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Corporate Debt Markets
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Structure, Rating, Spread - Issuers and Investors Perspectives - Valuation, Convertibles - Financial Distress, Bankruptcy, Current trends in Indian Debt market
| |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Bond Portfolio Management Strategies
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Analytical
Asset Allocation Decision- Portfolio management Team- Spectrum of Bond Portfolio Strategies-Bond Indexes- Primary Risk factors- Top down versus Bottom up Portfolio construction - Active Portfolio strategies- Use of Leverage.
| |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Bond Portfolio Management Strategies
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Analytical
Asset Allocation Decision- Portfolio management Team- Spectrum of Bond Portfolio Strategies-Bond Indexes- Primary Risk factors- Top down versus Bottom up Portfolio construction - Active Portfolio strategies- Use of Leverage.
| |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Bond Portfolio Management Strategies
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Analytical
Asset Allocation Decision- Portfolio management Team- Spectrum of Bond Portfolio Strategies-Bond Indexes- Primary Risk factors- Top down versus Bottom up Portfolio construction - Active Portfolio strategies- Use of Leverage.
| |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Bond Portfolio Management Strategies
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Analytical
Asset Allocation Decision- Portfolio management Team- Spectrum of Bond Portfolio Strategies-Bond Indexes- Primary Risk factors- Top down versus Bottom up Portfolio construction - Active Portfolio strategies- Use of Leverage.
| |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Introduction to Mutual Fund
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Introduction - Mutual Funds: Structure in India – Management of Investor's Money custodian - Role of the AMC, Registrar and Transfer Agents. – NFO procedure - investor’s rights and obligations.
| |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Introduction to Mutual Fund
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Introduction - Mutual Funds: Structure in India – Management of Investor's Money custodian - Role of the AMC, Registrar and Transfer Agents. – NFO procedure - investor’s rights and obligations.
| |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Introduction to Mutual Fund
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Introduction - Mutual Funds: Structure in India – Management of Investor's Money custodian - Role of the AMC, Registrar and Transfer Agents. – NFO procedure - investor’s rights and obligations.
| |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
||||||||||||||||||||||||||||||||||||
Introduction to Mutual Fund
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Introduction - Mutual Funds: Structure in India – Management of Investor's Money custodian - Role of the AMC, Registrar and Transfer Agents. – NFO procedure - investor’s rights and obligations.
| |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Mutual Fund Valuations
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Fund Accounting and Valuation. Portfolio Management- AUM - Managing Unit Holder’s money. Performance Measurement and Evaluation of Mutual Fund Schemes- Mutual Fund as an investment · Developing a Model Portfolio for the investor · Unit holders Protection.
| |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Mutual Fund Valuations
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Fund Accounting and Valuation. Portfolio Management- AUM - Managing Unit Holder’s money. Performance Measurement and Evaluation of Mutual Fund Schemes- Mutual Fund as an investment · Developing a Model Portfolio for the investor · Unit holders Protection.
| |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Mutual Fund Valuations
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Fund Accounting and Valuation. Portfolio Management- AUM - Managing Unit Holder’s money. Performance Measurement and Evaluation of Mutual Fund Schemes- Mutual Fund as an investment · Developing a Model Portfolio for the investor · Unit holders Protection.
| |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Mutual Fund Valuations
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Fund Accounting and Valuation. Portfolio Management- AUM - Managing Unit Holder’s money. Performance Measurement and Evaluation of Mutual Fund Schemes- Mutual Fund as an investment · Developing a Model Portfolio for the investor · Unit holders Protection.
| |||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
1. Frank J. Fabozzi (2016) Bond Markets Analysis and Strategies, Pearson
| |||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading
| |||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||
BBA645H - HUMAN RESOURCE ANALYTICS (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
||||||||||||||||||||||||||||||||||||
Max Marks:100 |
Credits:4 |
||||||||||||||||||||||||||||||||||||
Course Objectives/Course Description |
|||||||||||||||||||||||||||||||||||||
Course Description: This course aims at developing analytical skills which will help students to conduct comprehensive analysis of data to develop and streamline HR Policies and strategic decisions of organizations. The course also enables students to understand how HR professionals make data-driven decisions to attract, manage and retain employees, which improves ROI. This course helps students gain employability skills in the HR functional area to create a better work environment and maximize employee productivity. Course Objectives ● To examine the role and importance of HR analytics, and the ability to track, store, retrieve, analyze and interpret HR data to support decision-making ● To create benchmarks/metrics to conduct research and statistical analyses related to Human Resource Management ● To choose appropriate tools to analyze human resources information (e.g., staffing, skills, performance ratings and compensation information).
|
|||||||||||||||||||||||||||||||||||||
Learning Outcome |
|||||||||||||||||||||||||||||||||||||
CO1: Assess the efficiency and effectiveness of human resource functions by using HR Metrics. CO2: Apply analytical tools to analyse problems related to sub functions of HRM. CO3: Create dashboards and other visualisation graphs using the software. CO4: Interpret statistical analysis and its relevance in HR analytics. |
Unit-1 |
Teaching Hours:10 |
|||||||||||||||||||||||||||
Introduction to HR Analytics
|
||||||||||||||||||||||||||||
Introduction to HR Analytics and its importance, Evolution of HR Analytics, Models of HRAnalytics, Levels of HRAnalytics-Descriptive, Predictive, Diagnostic and Prescriptive,Conducting HR Analytics,Level of Adoption of HRAnalytics, Building HR Analytics Culture | ||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:10 |
|||||||||||||||||||||||||||
Introduction to HR Analytics
|
||||||||||||||||||||||||||||
Introduction to HR Analytics and its importance, Evolution of HR Analytics, Models of HRAnalytics, Levels of HRAnalytics-Descriptive, Predictive, Diagnostic and Prescriptive,Conducting HR Analytics,Level of Adoption of HRAnalytics, Building HR Analytics Culture | ||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:10 |
|||||||||||||||||||||||||||
Introduction to HR Analytics
|
||||||||||||||||||||||||||||
Introduction to HR Analytics and its importance, Evolution of HR Analytics, Models of HRAnalytics, Levels of HRAnalytics-Descriptive, Predictive, Diagnostic and Prescriptive,Conducting HR Analytics,Level of Adoption of HRAnalytics, Building HR Analytics Culture | ||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
|||||||||||||||||||||||||||
Human Resource Information System
|
||||||||||||||||||||||||||||
Interface between HR and Technology;HRIS Concepts, e-HRM and HRIS,Need for HRIS, Types of HRIS,System Development Process for HRIS, HRIS Database; HRIS Architecture. | ||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
|||||||||||||||||||||||||||
Human Resource Information System
|
||||||||||||||||||||||||||||
Interface between HR and Technology;HRIS Concepts, e-HRM and HRIS,Need for HRIS, Types of HRIS,System Development Process for HRIS, HRIS Database; HRIS Architecture. | ||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
|||||||||||||||||||||||||||
Human Resource Information System
|
||||||||||||||||||||||||||||
Interface between HR and Technology;HRIS Concepts, e-HRM and HRIS,Need for HRIS, Types of HRIS,System Development Process for HRIS, HRIS Database; HRIS Architecture. | ||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
|||||||||||||||||||||||||||
HR Metrics
|
||||||||||||||||||||||||||||
Identification and definition of Key HR Metrics,HR Performance Metrics,Staffing Metrics,Training and Development Metrics, Talent Retention Metrics, and General Workforce Metrics. | ||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
|||||||||||||||||||||||||||
HR Metrics
|
||||||||||||||||||||||||||||
Identification and definition of Key HR Metrics,HR Performance Metrics,Staffing Metrics,Training and Development Metrics, Talent Retention Metrics, and General Workforce Metrics. | ||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:10 |
|||||||||||||||||||||||||||
HR Metrics
|
||||||||||||||||||||||||||||
Identification and definition of Key HR Metrics,HR Performance Metrics,Staffing Metrics,Training and Development Metrics, Talent Retention Metrics, and General Workforce Metrics. | ||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:4 |
|||||||||||||||||||||||||||
HR Data
|
||||||||||||||||||||||||||||
Importance, Types of Data- Nominal, Ordinal, Interval and Ratio, Data Capturing Methods, Data Examination and Purification- Missing Data, Data Deletion Technique, Data Imputation Technique, Testing Assumption for Statistical Analysis- Normality, Linearity, Independence,Homogeneity of Variance | ||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:4 |
|||||||||||||||||||||||||||
HR Data
|
||||||||||||||||||||||||||||
Importance, Types of Data- Nominal, Ordinal, Interval and Ratio, Data Capturing Methods, Data Examination and Purification- Missing Data, Data Deletion Technique, Data Imputation Technique, Testing Assumption for Statistical Analysis- Normality, Linearity, Independence,Homogeneity of Variance | ||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:4 |
|||||||||||||||||||||||||||
HR Data
|
||||||||||||||||||||||||||||
Importance, Types of Data- Nominal, Ordinal, Interval and Ratio, Data Capturing Methods, Data Examination and Purification- Missing Data, Data Deletion Technique, Data Imputation Technique, Testing Assumption for Statistical Analysis- Normality, Linearity, Independence,Homogeneity of Variance | ||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
|||||||||||||||||||||||||||
Building HR Dashboard Using Power BI
|
||||||||||||||||||||||||||||
Overview of Power BI and its role in business intelligence, connecting to different data sources (Excel, databases, online services), Transforming and cleaning data using Power Query Editor, Overview of PowerBI visuals (charts, tables, maps, etc.), Designing effective visualizations, Formatting and customization options forvisuals, building dashboards in PowerBI
| ||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
|||||||||||||||||||||||||||
Building HR Dashboard Using Power BI
|
||||||||||||||||||||||||||||
Overview of Power BI and its role in business intelligence, connecting to different data sources (Excel, databases, online services), Transforming and cleaning data using Power Query Editor, Overview of PowerBI visuals (charts, tables, maps, etc.), Designing effective visualizations, Formatting and customization options forvisuals, building dashboards in PowerBI
| ||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:10 |
|||||||||||||||||||||||||||
Building HR Dashboard Using Power BI
|
||||||||||||||||||||||||||||
Overview of Power BI and its role in business intelligence, connecting to different data sources (Excel, databases, online services), Transforming and cleaning data using Power Query Editor, Overview of PowerBI visuals (charts, tables, maps, etc.), Designing effective visualizations, Formatting and customization options forvisuals, building dashboards in PowerBI
| ||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:12 |
|||||||||||||||||||||||||||
Predictive Analytics in HR using SPSS
|
||||||||||||||||||||||||||||
Overview of SPSS, Descriptive Statistics - Mean, Median, Mode;Inferential Statistics-Hypothesis Testing, Correlation Analysis, Simple Linear Regression Analysis, Interpretation of Output, Conducting Independent One-Way ANOVA. Building Predictive Model for Employee Turnover and Performance. | ||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:12 |
|||||||||||||||||||||||||||
Predictive Analytics in HR using SPSS
|
||||||||||||||||||||||||||||
Overview of SPSS, Descriptive Statistics - Mean, Median, Mode;Inferential Statistics-Hypothesis Testing, Correlation Analysis, Simple Linear Regression Analysis, Interpretation of Output, Conducting Independent One-Way ANOVA. Building Predictive Model for Employee Turnover and Performance. | ||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:12 |
|||||||||||||||||||||||||||
Predictive Analytics in HR using SPSS
|
||||||||||||||||||||||||||||
Overview of SPSS, Descriptive Statistics - Mean, Median, Mode;Inferential Statistics-Hypothesis Testing, Correlation Analysis, Simple Linear Regression Analysis, Interpretation of Output, Conducting Independent One-Way ANOVA. Building Predictive Model for Employee Turnover and Performance. | ||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
|||||||||||||||||||||||||||
Trends in HR Analytics
|
||||||||||||||||||||||||||||
The role of AI and automation in HR, Machine Learning Applications in HR, Natural Language Processing for Sentiment Analysis, Ethical Standards in HR Analytics
| ||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
|||||||||||||||||||||||||||
Trends in HR Analytics
|
||||||||||||||||||||||||||||
The role of AI and automation in HR, Machine Learning Applications in HR, Natural Language Processing for Sentiment Analysis, Ethical Standards in HR Analytics
| ||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
|||||||||||||||||||||||||||
Trends in HR Analytics
|
||||||||||||||||||||||||||||
The role of AI and automation in HR, Machine Learning Applications in HR, Natural Language Processing for Sentiment Analysis, Ethical Standards in HR Analytics
| ||||||||||||||||||||||||||||
Text Books And Reference Books:
| ||||||||||||||||||||||||||||
Essential Reading / Recommended Reading 1. Ramesh Soundararajan (2016), Winning on HR Analytics: Leveraging Data for Competitive Advantage, 1st Edition, Sage Publications 2. Dipak Kumar Bhattacharyya (2017), HR Analytics: Understanding Theories and Applications, 1st Edition, Sage Publications 3. Jac Fitz-enz, (2010). The New HR Analytics, 1st edition, AMACOM
| ||||||||||||||||||||||||||||
Evaluation Pattern
| ||||||||||||||||||||||||||||
BBA645M - NEURO MARKETING (2022 Batch) | ||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
|||||||||||||||||||||||||||
Max Marks:100 |
Credits:4 |
|||||||||||||||||||||||||||
Course Objectives/Course Description |
||||||||||||||||||||||||||||
Course Description: The course focuses on how neuro marketing can help business to achieve an in-depth understanding of consumers’ thinking, choices and purchase decisions. The central focus is to bring awareness about the brain science of consumers’ decision making at the same time this is not a course on brain anatomy.This course comprises of the practical implication of brain science in marketing strategies and how organizations can succeed with neuromarketing research unlike traditional marketing research practices.
Course Objectives
● To understand the basic interdisciplinary dimensions of Neuro marketing.
● To distinguish how neural networks respond to different marketing cues
● To interpret the relevant theories and concepts to various practices of Neuromarkeing.
● To apply Neuro marketing to predict consumers’ decisions. ● To examine and diagnose the various strategies of neuromarketing |
||||||||||||||||||||||||||||
Learning Outcome |
||||||||||||||||||||||||||||
CO1: Understand the basic interdisciplinary dimensions of Neuro marketing. CO2: Distinguish how neural networks respond to different marketing cues CO3: Interpret the relevant theories and concepts to various practices of Neuromarkeing. CO4: Apply Neuro marketing to predict consumers decisions. CO5: Examine and diagnose the various strategies of neuromarketing |
Unit-1 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Introduction
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Meaning and interdisciplinary dimension of Neuro Marketing, behaviourism, positioning-gaps; structure and functions of the human brain., emotions depend on cognitive appraisal of stimulus | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
Introduction
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Meaning and interdisciplinary dimension of Neuro Marketing, behaviourism, positioning-gaps; structure and functions of the human brain., emotions depend on cognitive appraisal of stimulus | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
NEURAL CORRELATES OF HUMAN BRAIN APPLIED IN MARKETING
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Memory-importance, types, its application to marketing and advertising, 4 stages of memory formation, advertising &seven sins of memory. Brain laterality-usefulness to marketing, applications-communication design, communication strategy, low-involvement & high involvement process, brain waves and brand communication,
| |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:10 |
||||||||||||||||||||||||||||||||||||
NEURAL CORRELATES OF HUMAN BRAIN APPLIED IN MARKETING
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Memory-importance, types, its application to marketing and advertising, 4 stages of memory formation, advertising &seven sins of memory. Brain laterality-usefulness to marketing, applications-communication design, communication strategy, low-involvement & high involvement process, brain waves and brand communication,
| |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||
APPLIED NEURO SCIENCE, BRAIN WAVES AND BRAND COMMUNICATION
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Brain waves, ads create emotional and cognitive impact, branding moments | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||
APPLIED NEURO SCIENCE, BRAIN WAVES AND BRAND COMMUNICATION
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Brain waves, ads create emotional and cognitive impact, branding moments | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:12 |
||||||||||||||||||||||||||||||||||||
DEVICES FOR NEURAL READING
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
EEG-types of waves, CT scanning, MRI, fMRI, Eye tracking, GSR, PET, Biometrics, brain tracking devices and tools to measure neural activities. Wearable sensors. Neurogaming and integration with AI. | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:12 |
||||||||||||||||||||||||||||||||||||
DEVICES FOR NEURAL READING
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
EEG-types of waves, CT scanning, MRI, fMRI, Eye tracking, GSR, PET, Biometrics, brain tracking devices and tools to measure neural activities. Wearable sensors. Neurogaming and integration with AI. | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:12 |
||||||||||||||||||||||||||||||||||||
NEUROMARKETING RESEARCH
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Experiments in package design, Retties and Brewer (2000), neuroimages of advertising, advertising and brain waves, experimental ad research-thinking and feeling are necessary, methodology& conclusions drawn from experiments. experimental advertising research- print ads generate more brain waves, design of the study, findings and conclusion, impact of media, product and message on affective, cognitive and persuasive outcomes of ads
| |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:12 |
||||||||||||||||||||||||||||||||||||
NEUROMARKETING RESEARCH
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Experiments in package design, Retties and Brewer (2000), neuroimages of advertising, advertising and brain waves, experimental ad research-thinking and feeling are necessary, methodology& conclusions drawn from experiments. experimental advertising research- print ads generate more brain waves, design of the study, findings and conclusion, impact of media, product and message on affective, cognitive and persuasive outcomes of ads
| |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:4 |
||||||||||||||||||||||||||||||||||||
NEUROMARKETING: TOWARDS AN INTEGRATED APPROACH
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Brain laterality, memory formation and interference, rational and emotional components of brand attributes, positioning, marketing research, brand recall, deciding the price
| |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:4 |
||||||||||||||||||||||||||||||||||||
NEUROMARKETING: TOWARDS AN INTEGRATED APPROACH
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Brain laterality, memory formation and interference, rational and emotional components of brand attributes, positioning, marketing research, brand recall, deciding the price
| |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||
ETHICS IN NEUROMARKETING
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Privacy and confidentiality, Building a culture of trust through neuroscience, neuroscience and free will, Controversy: Pseudo-science, Mind Reader, Ethical Concerns, Academic Vs Industry Research
| |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
||||||||||||||||||||||||||||||||||||
ETHICS IN NEUROMARKETING
|
|||||||||||||||||||||||||||||||||||||
Level of Knowledge: Conceptual
Privacy and confidentiality, Building a culture of trust through neuroscience, neuroscience and free will, Controversy: Pseudo-science, Mind Reader, Ethical Concerns, Academic Vs Industry Research
| |||||||||||||||||||||||||||||||||||||
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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BBA651A - ADVANCED DATA ANALYTICS FOR BUSINESS APPLICATIONS (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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This course is a comprehensive representation of Advanced Data Analytics, as applied in various function domains of business and management. A Variety of relevant topics like healthcare analytics, Social Media Analytics, Social Networking Analytics, Web Analytics, HR Analytics, Supply Chain Analytics, Marketing Analytics, Retail Analytics and Financial Analytics will transform the students into industry-ready managers This course is designed for students who might seek employment in analytics as well as for students who would want to broaden their understanding of the field. Course Objective: On having completed this course student should be able to: ● Understand the data processing & principles implemented in different functional domain of business ● Apply advanced analytics in various business application domain ● Create an understanding of the use of analytics in business applications Evaluate the data modelling in various business applications. |
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Learning Outcome |
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CO1: Understand different advanced data analytics evolution & its application in Business Applications CO2: Apply advanced data analytics techniques across a range of functional areas like Marketing Finance, HR, Retail, Supply chain and Operations. CO3: Evaluate various data analytics techniques and select the most appropriate for the given business decision making problem. CO4: Develop logical data models & data analytics techniques in decision making process. CO5: Construct conceptual data models for modelling & simulation in Data Science research |
Unit-1 |
Teaching Hours:8 |
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Healthcare Analytics
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Data governance, Data Privacy, Data Protection, Data Security in healthcare Organization, Importance of fostering a data-driven culture in a healthcare organization, The Data Life Cycle- Healthcare data sources and data structures, measuring quality and safety of caring and Developing Key Performance Indicators. | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
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Healthcare Analytics
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Data governance, Data Privacy, Data Protection, Data Security in healthcare Organization, Importance of fostering a data-driven culture in a healthcare organization, The Data Life Cycle- Healthcare data sources and data structures, measuring quality and safety of caring and Developing Key Performance Indicators. | |||||||||||||||||||||||||||||||||||||
Unit-1 |
Teaching Hours:8 |
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Healthcare Analytics
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Data governance, Data Privacy, Data Protection, Data Security in healthcare Organization, Importance of fostering a data-driven culture in a healthcare organization, The Data Life Cycle- Healthcare data sources and data structures, measuring quality and safety of caring and Developing Key Performance Indicators. | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Web Analytics & Social Media Analytics
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Web metrics and web analytics, PULSE metrics (Page views, Uptime, Latency, Seven-day active users) on business and technical issues; HEART metrics (Happiness, Engagement, Adoption, Retention, and Task success) on user behavior issues; On-site web analytics, off-site web analytics, Social media analytics, Social media KPIs (reach and engagement), Performing social media analytics (business goal, KPIs, data gathering, analysis, measure and feedback) | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Web Analytics & Social Media Analytics
|
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Web metrics and web analytics, PULSE metrics (Page views, Uptime, Latency, Seven-day active users) on business and technical issues; HEART metrics (Happiness, Engagement, Adoption, Retention, and Task success) on user behavior issues; On-site web analytics, off-site web analytics, Social media analytics, Social media KPIs (reach and engagement), Performing social media analytics (business goal, KPIs, data gathering, analysis, measure and feedback) | |||||||||||||||||||||||||||||||||||||
Unit-2 |
Teaching Hours:8 |
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Web Analytics & Social Media Analytics
|
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Web metrics and web analytics, PULSE metrics (Page views, Uptime, Latency, Seven-day active users) on business and technical issues; HEART metrics (Happiness, Engagement, Adoption, Retention, and Task success) on user behavior issues; On-site web analytics, off-site web analytics, Social media analytics, Social media KPIs (reach and engagement), Performing social media analytics (business goal, KPIs, data gathering, analysis, measure and feedback) | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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HR Analytics
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Predictive modelling in HR: Employee retention and turnover, workforce productivity and performance, scenario planning, optimizing selection and promotion decisions, recruitment analytics, attitude and behavioral analytics, emotional analytics in HR | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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HR Analytics
|
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Predictive modelling in HR: Employee retention and turnover, workforce productivity and performance, scenario planning, optimizing selection and promotion decisions, recruitment analytics, attitude and behavioral analytics, emotional analytics in HR | |||||||||||||||||||||||||||||||||||||
Unit-3 |
Teaching Hours:8 |
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HR Analytics
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Predictive modelling in HR: Employee retention and turnover, workforce productivity and performance, scenario planning, optimizing selection and promotion decisions, recruitment analytics, attitude and behavioral analytics, emotional analytics in HR | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
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Supply Chain Analytics
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Data Envelopment Analysis, Risk Analysis in Supply Chain, measuring transit risks, supply risks, delivering risks, Risk pooling strategies, Fuzzy Logic and Techniques & application in SCM | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
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Supply Chain Analytics
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Data Envelopment Analysis, Risk Analysis in Supply Chain, measuring transit risks, supply risks, delivering risks, Risk pooling strategies, Fuzzy Logic and Techniques & application in SCM | |||||||||||||||||||||||||||||||||||||
Unit-4 |
Teaching Hours:9 |
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Supply Chain Analytics
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Data Envelopment Analysis, Risk Analysis in Supply Chain, measuring transit risks, supply risks, delivering risks, Risk pooling strategies, Fuzzy Logic and Techniques & application in SCM | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Marketing Analytics
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Customer Analytics Overview: Quantifying Customer Value, RFM Analysis, Market Basket Analysis, Digital evolution of retail marketing, Digital natives, Constant connectivity Social interaction, Keeping track of Customer, Price Analytics - Pricing Techniques, Pricing Assessment, Profitable pricing, Pricing for Business Markets, Price Discrimination, Distribution analytics - Distribution Channel Characteristics, | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Marketing Analytics
|
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Customer Analytics Overview: Quantifying Customer Value, RFM Analysis, Market Basket Analysis, Digital evolution of retail marketing, Digital natives, Constant connectivity Social interaction, Keeping track of Customer, Price Analytics - Pricing Techniques, Pricing Assessment, Profitable pricing, Pricing for Business Markets, Price Discrimination, Distribution analytics - Distribution Channel Characteristics, | |||||||||||||||||||||||||||||||||||||
Unit-5 |
Teaching Hours:9 |
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Marketing Analytics
|
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Customer Analytics Overview: Quantifying Customer Value, RFM Analysis, Market Basket Analysis, Digital evolution of retail marketing, Digital natives, Constant connectivity Social interaction, Keeping track of Customer, Price Analytics - Pricing Techniques, Pricing Assessment, Profitable pricing, Pricing for Business Markets, Price Discrimination, Distribution analytics - Distribution Channel Characteristics, | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
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Financial Analytics
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Understanding data in finance, sources of data, cleaning and pre-processing data, understanding stock price behavior, time series analysis in finance, predicting stock prices using machine learning, News analytics (accessing news using web scrapping) and sentiment analysis in finance, Credit risk Modeling | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
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Financial Analytics
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Understanding data in finance, sources of data, cleaning and pre-processing data, understanding stock price behavior, time series analysis in finance, predicting stock prices using machine learning, News analytics (accessing news using web scrapping) and sentiment analysis in finance, Credit risk Modeling | |||||||||||||||||||||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
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Financial Analytics
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Understanding data in finance, sources of data, cleaning and pre-processing data, understanding stock price behavior, time series analysis in finance, predicting stock prices using machine learning, News analytics (accessing news using web scrapping) and sentiment analysis in finance, Credit risk Modeling | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:9 |
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Computational Intelligence
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Internet of Things in Business Decision Making, Cyber Insurance Analytics, Computer Vision, Computational Intelligence Techniques in Business. | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:9 |
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Computational Intelligence
|
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Internet of Things in Business Decision Making, Cyber Insurance Analytics, Computer Vision, Computational Intelligence Techniques in Business. | |||||||||||||||||||||||||||||||||||||
Unit-7 |
Teaching Hours:9 |
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Computational Intelligence
|
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Internet of Things in Business Decision Making, Cyber Insurance Analytics, Computer Vision, Computational Intelligence Techniques in Business. | |||||||||||||||||||||||||||||||||||||
Text Books And Reference Books: ● Sharon B. Buchbinder, Nancy H. Shanks (2012), Introduction To Health Care Management, Malloy Incorporation, 2nd edition ● Tom Tullis, Bill Albert (2008), measuring the User Experience: Collecting, Analysing, and Presenting Usability Metrics, Morgan Kaufmann; 1st edition. ● Jac Fitz-Enz (2010), The New HR Analytics: Predicting the Economic Value of Your Company’s Human Capital Investments: Predicting the Economic Value of Your Company's Human Capital Investments Hardcover | |||||||||||||||||||||||||||||||||||||
Essential Reading / Recommended Reading Gerad Feigin (2011), Supply Chain planning and analytics – The right product in the right place at the right time, Business Expert Press | |||||||||||||||||||||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||||||||||||||||||||
BBA652A - DATA WAREHOUSING AND DATA MINING (2022 Batch) | |||||||||||||||||||||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description Data warehousing & Data Mining has recently gained a considerable momentum as a paradigm for driving firm’s daily business analytics operations. This course provides an introduction to fundamental techniques and novel applications of data warehouse and Data Mining. Issues covered by this learning experience include data warehouse planning; data mining techniques, business analytics modeling, design, and implementation. In particular, the role of data warehouse in supporting business intelligence and effective decision making is emphasized through labs, projects and case studies. This course will use Rapid Miner / WEKA, which are popular, open source, graphical data mining & intelligence tools, as well as MySQL open source database. This course should prove valuable to you if you want to join or start an analytics‐centric firm, help an existing organization improve its data mining skill set, and make good managerial decisions regarding data mining and business intelligence.
CourseObjectives: ● To understand the fundamental concepts of datawarehousing, including architecture, design,and implementation. ● To design and infer various datawarehousing architecture to support datamining techniques. ● To explore various datamining techniques and algorithms for extracting valuable insights and patterns from large data sets. ● To integrate datamining processes into the datawarehouse environment to support decision-making and business intelligence.
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Learning Outcome |
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CO1: Understand and implement classical models and algorithms in data warehouses and data mining CO2: Characterize the kinds of patterns that can be discovered by association rule mining, classification and clustering CO3: Master data mining techniques in various applications like social, scientific and business
application context CO4: Develop skill in selecting the appropriate data mining algorithm for solving practical problems CO5: Apply data mining techniques and business intelligence tools to extract meaningful insights from data stored in a data warehouse, enabling informed decision- making. |
Unit-1 |
Teaching Hours:10 |
Data Warehouse
|
|
Level of Knowledge: Analytical Introduction to Data Ware House, Differences between operational data base systems and data Ware House, Data Ware House characteristics, Data Ware House Architecture and its components, Extraction-Transformation-Loading, Logical (Multidimensional), Data Modeling, Schema Design, star and Snow-Flake Schema, Dimension Table characteristics; Fact-Less-Facts, Dimension Table characteristics; OLAP cube, OLAP Operations, OLAP Server Architecture-ROLAP, MOLAP and HOLAP.
| |
Unit-1 |
Teaching Hours:10 |
Data Warehouse
|
|
Level of Knowledge: Analytical Introduction to Data Ware House, Differences between operational data base systems and data Ware House, Data Ware House characteristics, Data Ware House Architecture and its components, Extraction-Transformation-Loading, Logical (Multidimensional), Data Modeling, Schema Design, star and Snow-Flake Schema, Dimension Table characteristics; Fact-Less-Facts, Dimension Table characteristics; OLAP cube, OLAP Operations, OLAP Server Architecture-ROLAP, MOLAP and HOLAP.
| |
Unit-1 |
Teaching Hours:10 |
Data Warehouse
|
|
Level of Knowledge: Analytical Introduction to Data Ware House, Differences between operational data base systems and data Ware House, Data Ware House characteristics, Data Ware House Architecture and its components, Extraction-Transformation-Loading, Logical (Multidimensional), Data Modeling, Schema Design, star and Snow-Flake Schema, Dimension Table characteristics; Fact-Less-Facts, Dimension Table characteristics; OLAP cube, OLAP Operations, OLAP Server Architecture-ROLAP, MOLAP and HOLAP.
| |
Unit-2 |
Teaching Hours:10 |
Introduction to Data Mining
|
|
Level of Knowledge: Conceptual Introduction, what is Data Mining, Definition, KDD, Challenges, Data Mining Tasks, Data Preprocessing- Data Cleaning, Missing Data Enrichment, Dimensionality Reduction, Feature Subset Selection, Discretization and Binaryzation, Data Transformation; Measures of similarity and Dissimilarity.
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Unit-2 |
Teaching Hours:10 |
Introduction to Data Mining
|
|
Level of Knowledge: Conceptual Introduction, what is Data Mining, Definition, KDD, Challenges, Data Mining Tasks, Data Preprocessing- Data Cleaning, Missing Data Enrichment, Dimensionality Reduction, Feature Subset Selection, Discretization and Binaryzation, Data Transformation; Measures of similarity and Dissimilarity.
| |
Unit-2 |
Teaching Hours:10 |
Introduction to Data Mining
|
|
Level of Knowledge: Conceptual Introduction, what is Data Mining, Definition, KDD, Challenges, Data Mining Tasks, Data Preprocessing- Data Cleaning, Missing Data Enrichment, Dimensionality Reduction, Feature Subset Selection, Discretization and Binaryzation, Data Transformation; Measures of similarity and Dissimilarity.
| |
Unit-3 |
Teaching Hours:5 |
Association Rules
|
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Level of Knowledge: Analytical Problem Definition, Frequent Item Set Generation, The APRIORI Principle, Support and Confidence Measures, Association Rule Generation, APRIORI Algorithm, The Partition Algorithms, FP-Growth Algorithms, Compact Representation of Frequent Item Set-Maximal Frequent Item Set, Closed Frequent Item Set.
| |
Unit-3 |
Teaching Hours:5 |
Association Rules
|
|
Level of Knowledge: Analytical Problem Definition, Frequent Item Set Generation, The APRIORI Principle, Support and Confidence Measures, Association Rule Generation, APRIORI Algorithm, The Partition Algorithms, FP-Growth Algorithms, Compact Representation of Frequent Item Set-Maximal Frequent Item Set, Closed Frequent Item Set.
| |
Unit-3 |
Teaching Hours:5 |
Association Rules
|
|
Level of Knowledge: Analytical Problem Definition, Frequent Item Set Generation, The APRIORI Principle, Support and Confidence Measures, Association Rule Generation, APRIORI Algorithm, The Partition Algorithms, FP-Growth Algorithms, Compact Representation of Frequent Item Set-Maximal Frequent Item Set, Closed Frequent Item Set.
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Unit-4 |
Teaching Hours:10 |
Classification
|
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Level of Knowledge: Analytical Problem definition, General Approaches to solving a classification problem, Evaluation of Classifiers, Classification techniques, Decision Trees-Decision Tree Construction, Methods for expressing attribute test conditions, Measures for Selecting the Best split, Algorithm for Decision Tree Induction, Naïve-Bayes Classifier, Bayesian Belief Networks; K-nearest neighbor, Classification-Algorithm and characteristics | |
Unit-4 |
Teaching Hours:10 |
Classification
|
|
Level of Knowledge: Analytical Problem definition, General Approaches to solving a classification problem, Evaluation of Classifiers, Classification techniques, Decision Trees-Decision Tree Construction, Methods for expressing attribute test conditions, Measures for Selecting the Best split, Algorithm for Decision Tree Induction, Naïve-Bayes Classifier, Bayesian Belief Networks; K-nearest neighbor, Classification-Algorithm and characteristics | |
Unit-4 |
Teaching Hours:10 |
Classification
|
|
Level of Knowledge: Analytical Problem definition, General Approaches to solving a classification problem, Evaluation of Classifiers, Classification techniques, Decision Trees-Decision Tree Construction, Methods for expressing attribute test conditions, Measures for Selecting the Best split, Algorithm for Decision Tree Induction, Naïve-Bayes Classifier, Bayesian Belief Networks; K-nearest neighbor, Classification-Algorithm and characteristics | |
Unit-5 |
Teaching Hours:10 |
Clustering
|
|
Level of Knowledge: Analytical Problem Definition, clustering overview, Evaluation of clustering algorithms, Partitioning clustering K-Means Algorithm, K-Means Additional Issues, PAM Algorithm, Hierarchical Clustering-Algorithm- Agglomerative Methods and Divisive Methods, Basic Agglomerative Hierarchical Clustering Algorithm, Specific techniques, Key Issues in Hierarchical Clustering, Strengths and weakness, Outlier Detection
| |
Unit-5 |
Teaching Hours:10 |
Clustering
|
|
Level of Knowledge: Analytical Problem Definition, clustering overview, Evaluation of clustering algorithms, Partitioning clustering K-Means Algorithm, K-Means Additional Issues, PAM Algorithm, Hierarchical Clustering-Algorithm- Agglomerative Methods and Divisive Methods, Basic Agglomerative Hierarchical Clustering Algorithm, Specific techniques, Key Issues in Hierarchical Clustering, Strengths and weakness, Outlier Detection
| |
Unit-5 |
Teaching Hours:10 |
Clustering
|
|
Level of Knowledge: Analytical Problem Definition, clustering overview, Evaluation of clustering algorithms, Partitioning clustering K-Means Algorithm, K-Means Additional Issues, PAM Algorithm, Hierarchical Clustering-Algorithm- Agglomerative Methods and Divisive Methods, Basic Agglomerative Hierarchical Clustering Algorithm, Specific techniques, Key Issues in Hierarchical Clustering, Strengths and weakness, Outlier Detection
| |
Unit-6 |
Teaching Hours:7 |
Mining Time-Series and Sequence Data
|
|
Level of Knowledge: Analytical Regression analysis, simple and multiple linear regression, nonlinear regression, logistic regression, regression trees, regression using Support Vector Machine, other regression models Trend analysis, Sequential pattern mining
| |
Unit-6 |
Teaching Hours:7 |
Mining Time-Series and Sequence Data
|
|
Level of Knowledge: Analytical Regression analysis, simple and multiple linear regression, nonlinear regression, logistic regression, regression trees, regression using Support Vector Machine, other regression models Trend analysis, Sequential pattern mining
| |
Unit-6 |
Teaching Hours:7 |
Mining Time-Series and Sequence Data
|
|
Level of Knowledge: Analytical Regression analysis, simple and multiple linear regression, nonlinear regression, logistic regression, regression trees, regression using Support Vector Machine, other regression models Trend analysis, Sequential pattern mining
| |
Unit-7 |
Teaching Hours:8 |
Text Mining and Web Mining
|
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Level of Knowledge: Analytical Mining text databases: Text data analysis and information retrieval, keyword-based association analysis, document classification, text clustering analysis, mining social networks, Web resource discovery, Web usage mining
| |
Unit-7 |
Teaching Hours:8 |
Text Mining and Web Mining
|
|
Level of Knowledge: Analytical Mining text databases: Text data analysis and information retrieval, keyword-based association analysis, document classification, text clustering analysis, mining social networks, Web resource discovery, Web usage mining
| |
Unit-7 |
Teaching Hours:8 |
Text Mining and Web Mining
|
|
Level of Knowledge: Analytical Mining text databases: Text data analysis and information retrieval, keyword-based association analysis, document classification, text clustering analysis, mining social networks, Web resource discovery, Web usage mining
| |
Text Books And Reference Books:
| |
Essential Reading / Recommended Reading
| |
Evaluation Pattern CIA 1 – 30 Marks CIA 2 – 30 Marks CIA 3 – 30 Marks Class Participation – 10 marks Total – 100 Marks | |
BBA653A - ARTIFICIAL INTELLIGENCE FOR BUSINESS AND SOCIETY (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
|
Course Description: Driven by the combination of increased access to data, computational power, and improved sensors and algorithms, artificial intelligence (AI) technologies are entering the mainstream of technological innovation. These technologies include search, machine learning, natural language processing, robotics and image processing. The course is an introduction to AI from an applied perspective in Business and Society. It begins by describing what the latest generation of artificial intelligence techniques can actually do. After an introduction of some basic concepts and techniques, the course illustrates both the potential and current limitations of these techniques with examples from a variety of business applications. In a final project, groups of students will participate in the creation of an AI-based application.
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Learning Outcome |
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CO1: Understand the history and philosophy of Artificial Intelligence (AI) CO2: List the different machine learning methods are used to solve various business problems. CO3: Examine the applications of AI in order to solve business and societal problems. CO4: Evaluate Use Cases on Ethics and Challenges of AI. |
Unit-1 |
Teaching Hours:5 |
Introduction to Artificial Intelligence
|
|
Introduction to Artificial Intelligence, AI History & Philosophy, Logic Based AI, Knowledge Based AI, Contemporary AI. Types of AI-Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI) Artificial Superintelligence (ASI).
| |
Unit-1 |
Teaching Hours:5 |
Introduction to Artificial Intelligence
|
|
Introduction to Artificial Intelligence, AI History & Philosophy, Logic Based AI, Knowledge Based AI, Contemporary AI. Types of AI-Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI) Artificial Superintelligence (ASI).
| |
Unit-1 |
Teaching Hours:5 |
Introduction to Artificial Intelligence
|
|
Introduction to Artificial Intelligence, AI History & Philosophy, Logic Based AI, Knowledge Based AI, Contemporary AI. Types of AI-Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI) Artificial Superintelligence (ASI).
| |
Unit-2 |
Teaching Hours:9 |
Philosophy of Artificial Intelligence
|
|
Philosophy of Artificial Intelligence ,Philosophy of Mind, Evolving Intelligence, Types of Memory, Human Like Problem Solving, Difference between Artificial Intelligence, Biological Intelligence, Natural Intelligence, Hard Computing and Soft Computing, Problem Solving, Knowledge and Reasoning, Intelligent Agent and Human Computer Interface
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Unit-2 |
Teaching Hours:9 |
Philosophy of Artificial Intelligence
|
|
Philosophy of Artificial Intelligence ,Philosophy of Mind, Evolving Intelligence, Types of Memory, Human Like Problem Solving, Difference between Artificial Intelligence, Biological Intelligence, Natural Intelligence, Hard Computing and Soft Computing, Problem Solving, Knowledge and Reasoning, Intelligent Agent and Human Computer Interface
| |
Unit-2 |
Teaching Hours:9 |
Philosophy of Artificial Intelligence
|
|
Philosophy of Artificial Intelligence ,Philosophy of Mind, Evolving Intelligence, Types of Memory, Human Like Problem Solving, Difference between Artificial Intelligence, Biological Intelligence, Natural Intelligence, Hard Computing and Soft Computing, Problem Solving, Knowledge and Reasoning, Intelligent Agent and Human Computer Interface
| |
Unit-3 |
Teaching Hours:12 |
Introduction to Machine Learning
|
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Introduction to Machine Learning -Supervised Learning: Classification problems , Linear regression, logistic regression - Support Vector Machines, , Decision Tree and Random forest , Naive Bayes , Nearest Neighbor and Neural Networks. Characteristics and Comparison. Unsupervised learning: Clustering, Association Rules and Dimensionality reduction techniques. Semi Supervised Learning and Reinforcement Learning.
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Unit-3 |
Teaching Hours:12 |
Introduction to Machine Learning
|
|
Introduction to Machine Learning -Supervised Learning: Classification problems , Linear regression, logistic regression - Support Vector Machines, , Decision Tree and Random forest , Naive Bayes , Nearest Neighbor and Neural Networks. Characteristics and Comparison. Unsupervised learning: Clustering, Association Rules and Dimensionality reduction techniques. Semi Supervised Learning and Reinforcement Learning.
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Unit-3 |
Teaching Hours:12 |
Introduction to Machine Learning
|
|
Introduction to Machine Learning -Supervised Learning: Classification problems , Linear regression, logistic regression - Support Vector Machines, , Decision Tree and Random forest , Naive Bayes , Nearest Neighbor and Neural Networks. Characteristics and Comparison. Unsupervised learning: Clustering, Association Rules and Dimensionality reduction techniques. Semi Supervised Learning and Reinforcement Learning.
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Unit-4 |
Teaching Hours:12 |
Application of Artificial Intelligence
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Uses of AI in Business applications and Social Applications, AI in Governance, Smart City Project Implementation using Artificial Intelligence. How AI is transforming the future of business on an organizational level with special emphasis on the sales and marketing, finance, HR, customer service, manufacturing, supply chain management and the supporting functions. - Financial Analytics - Sentimental Analytics & Behavioral Analytics. Practical New Business Creation (NBC) with AI and Global interests in AI.
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Unit-4 |
Teaching Hours:12 |
Application of Artificial Intelligence
|
|
Uses of AI in Business applications and Social Applications, AI in Governance, Smart City Project Implementation using Artificial Intelligence. How AI is transforming the future of business on an organizational level with special emphasis on the sales and marketing, finance, HR, customer service, manufacturing, supply chain management and the supporting functions. - Financial Analytics - Sentimental Analytics & Behavioral Analytics. Practical New Business Creation (NBC) with AI and Global interests in AI.
| |
Unit-4 |
Teaching Hours:12 |
Application of Artificial Intelligence
|
|
Uses of AI in Business applications and Social Applications, AI in Governance, Smart City Project Implementation using Artificial Intelligence. How AI is transforming the future of business on an organizational level with special emphasis on the sales and marketing, finance, HR, customer service, manufacturing, supply chain management and the supporting functions. - Financial Analytics - Sentimental Analytics & Behavioral Analytics. Practical New Business Creation (NBC) with AI and Global interests in AI.
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Unit-5 |
Teaching Hours:9 |
Advanced Artificial Intelligence
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Natural Language Processing , Evolutionary Programming, Fuzzy Logic, Genetic Algorithm, Genetic Programming, Computer Vision, Virtual Reality, Image Processing , Video Analytics and Cognitive Intelligence, Advanced Robotics developments.
| |
Unit-5 |
Teaching Hours:9 |
Advanced Artificial Intelligence
|
|
Natural Language Processing , Evolutionary Programming, Fuzzy Logic, Genetic Algorithm, Genetic Programming, Computer Vision, Virtual Reality, Image Processing , Video Analytics and Cognitive Intelligence, Advanced Robotics developments.
| |
Unit-5 |
Teaching Hours:9 |
Advanced Artificial Intelligence
|
|
Natural Language Processing , Evolutionary Programming, Fuzzy Logic, Genetic Algorithm, Genetic Programming, Computer Vision, Virtual Reality, Image Processing , Video Analytics and Cognitive Intelligence, Advanced Robotics developments.
| |
Unit-6 |
Teaching Hours:8 |
Case Study / Use Case
|
|
Case Study in Conversational systems, Advanced Robotics, Drones, Automated Vehicles, Healthcare application, Gamification and Entertainment and other sectoral applications
| |
Unit-6 |
Teaching Hours:8 |
Case Study / Use Case
|
|
Case Study in Conversational systems, Advanced Robotics, Drones, Automated Vehicles, Healthcare application, Gamification and Entertainment and other sectoral applications
| |
Unit-6 |
Teaching Hours:8 |
Case Study / Use Case
|
|
Case Study in Conversational systems, Advanced Robotics, Drones, Automated Vehicles, Healthcare application, Gamification and Entertainment and other sectoral applications
| |
Unit-7 |
Teaching Hours:5 |
Ethics and Challenges of AI
|
|
Ethical issues, the good and bad AI and the human component. Challenges for successful implementation and utilization of AI applications.
Essential Reference: ·Stuart J. Russell, Peter Norvig (2010), Artificial Intelligence: A Modern Approach (2nd edition) by Prentice Hall
| |
Unit-7 |
Teaching Hours:5 |
Ethics and Challenges of AI
|
|
Ethical issues, the good and bad AI and the human component. Challenges for successful implementation and utilization of AI applications.
Essential Reference: ·Stuart J. Russell, Peter Norvig (2010), Artificial Intelligence: A Modern Approach (2nd edition) by Prentice Hall
| |
Unit-7 |
Teaching Hours:5 |
Ethics and Challenges of AI
|
|
Ethical issues, the good and bad AI and the human component. Challenges for successful implementation and utilization of AI applications.
Essential Reference: ·Stuart J. Russell, Peter Norvig (2010), Artificial Intelligence: A Modern Approach (2nd edition) by Prentice Hall
| |
Text Books And Reference Books:
Stuart J. Russell, Peter Norvig (2010), Artificial Intelligence: A Modern Approach (2nd edition) by Prentice Hall
·Steven Finlay, Relativistic, (2017). Artificial Intelligence and Machine Learning for Business: A No‐Nonsense Guide to Data Driven Technologies
| |
Essential Reading / Recommended Reading Margaret H. Dunham, Data Mining: Introductory and Advanced Topics, Prentice Hall, ISBN: 0130888923 | |
Evaluation Pattern CIA 1 – 20 Marks CIA 2 – 30 Marks CIA 3 – 20 Marks CIA4- 30 Marks Total – 100 Marks
| |
BBA681 - PROJECT (2022 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
|
The purpose of writing project report is to communicate the findings of theprojectstudy undertaken on a particular topic by a student in a systematic way, in partial fulfilment of BBAprogram. It is a time-bound and independent study guided by a faculty member. At the end of the course, students should be able:
|
|
Learning Outcome |
|
CO1: Identify the research gap by conducting the literature survey CO2: Select an appropriate research design for the research proposal CO3: Choose appropriate statistical tools to analyse the data. CO4: Develop a research report and research paper in a proper format CO5: Choose appropriate language (verbal & non-verbal) to present the findings with appropriate structure & style |
Unit-1 |
Teaching Hours:5 |
Introduction
|
|
Introduction to the variables and the context of the study, need for the study, statement of the problem, scope of the study. | |
Unit-1 |
Teaching Hours:5 |
Introduction
|
|
Introduction to the variables and the context of the study, need for the study, statement of the problem, scope of the study. | |
Unit-1 |
Teaching Hours:5 |
Introduction
|
|
Introduction to the variables and the context of the study, need for the study, statement of the problem, scope of the study. | |
Unit-1 |
Teaching Hours:5 |
Introduction
|
|
Introduction to the variables and the context of the study, need for the study, statement of the problem, scope of the study. | |
Unit-1 |
Teaching Hours:5 |
Introduction
|
|
Introduction to the variables and the context of the study, need for the study, statement of the problem, scope of the study. | |
Unit-2 |
Teaching Hours:5 |
Literature Review
|
|
Critical review of extant literature in the field of study with the identification of research gap. | |
Unit-2 |
Teaching Hours:5 |
Literature Review
|
|
Critical review of extant literature in the field of study with the identification of research gap. | |
Unit-2 |
Teaching Hours:5 |
Literature Review
|
|
Critical review of extant literature in the field of study with the identification of research gap. | |
Unit-2 |
Teaching Hours:5 |
Literature Review
|
|
Critical review of extant literature in the field of study with the identification of research gap. | |
Unit-2 |
Teaching Hours:5 |
Literature Review
|
|
Critical review of extant literature in the field of study with the identification of research gap. | |
Unit-3 |
Teaching Hours:5 |
Research Methodology
|
|
Introduction, Operational definitions/terms, Objectives of the Study, Hypotheses, Sampling size and sampling technique, Data and the sources of data collection, Methods of data collection, various techniques used in analysis of data, Limitations of the Study. | |
Unit-3 |
Teaching Hours:5 |
Research Methodology
|
|
Introduction, Operational definitions/terms, Objectives of the Study, Hypotheses, Sampling size and sampling technique, Data and the sources of data collection, Methods of data collection, various techniques used in analysis of data, Limitations of the Study. | |
Unit-3 |
Teaching Hours:5 |
Research Methodology
|
|
Introduction, Operational definitions/terms, Objectives of the Study, Hypotheses, Sampling size and sampling technique, Data and the sources of data collection, Methods of data collection, various techniques used in analysis of data, Limitations of the Study. | |
Unit-3 |
Teaching Hours:5 |
Research Methodology
|
|
Introduction, Operational definitions/terms, Objectives of the Study, Hypotheses, Sampling size and sampling technique, Data and the sources of data collection, Methods of data collection, various techniques used in analysis of data, Limitations of the Study. | |
Unit-3 |
Teaching Hours:5 |
Research Methodology
|
|
Introduction, Operational definitions/terms, Objectives of the Study, Hypotheses, Sampling size and sampling technique, Data and the sources of data collection, Methods of data collection, various techniques used in analysis of data, Limitations of the Study. | |
Unit-4 |
Teaching Hours:10 |
Data Analysis and Interpretation
|
|
Descriptive Statistics and Inferential Statistics (as applicable), interpretation of results. | |
Unit-4 |
Teaching Hours:10 |
Data Analysis and Interpretation
|
|
Descriptive Statistics and Inferential Statistics (as applicable), interpretation of results. | |
Unit-4 |
Teaching Hours:10 |
Data Analysis and Interpretation
|
|
Descriptive Statistics and Inferential Statistics (as applicable), interpretation of results. | |
Unit-4 |
Teaching Hours:10 |
Data Analysis and Interpretation
|
|
Descriptive Statistics and Inferential Statistics (as applicable), interpretation of results. | |
Unit-4 |
Teaching Hours:10 |
Data Analysis and Interpretation
|
|
Descriptive Statistics and Inferential Statistics (as applicable), interpretation of results. | |
Unit-5 |
Teaching Hours:5 |
Findings, Suggestions and Conclusion
|
|
Summary of findings, Suggestions based on the scope of the study and the findings, conclusion and scope for further research. | |
Unit-5 |
Teaching Hours:5 |
Findings, Suggestions and Conclusion
|
|
Summary of findings, Suggestions based on the scope of the study and the findings, conclusion and scope for further research. | |
Unit-5 |
Teaching Hours:5 |
Findings, Suggestions and Conclusion
|
|
Summary of findings, Suggestions based on the scope of the study and the findings, conclusion and scope for further research. | |
Unit-5 |
Teaching Hours:5 |
Findings, Suggestions and Conclusion
|
|
Summary of findings, Suggestions based on the scope of the study and the findings, conclusion and scope for further research. | |
Unit-5 |
Teaching Hours:5 |
Findings, Suggestions and Conclusion
|
|
Summary of findings, Suggestions based on the scope of the study and the findings, conclusion and scope for further research. | |
Text Books And Reference Books: Gournelos, T. 1., Hammonds,Joshua R., & Wilson,Maridath A. (2019). Doing academic research: A practical guide to research methods and analysis. New York: Routledge. | |
Essential Reading / Recommended Reading Gupta, M. L. (2022). An Introduction to Research Methodology. Jaipur: Galaxy Book Company. Polonsky, M. J., & Waller, D. S. (2019). Designing and managing a research project: A business student's guide (Fourth Edition.). London: Sage. Strang, K. D. (2015). The Palgrave Handbook of Research Design in Business and Management. New York: Palgrave Macmillan. | |
Evaluation Pattern VIVA - VOCE Examination and Research Poster Presentation= 40 marks Report Evaluation = 30 marks Guide Valuation = 30 marks Total= 100 Marks | |
BECH631 - PUBLIC ECONOMICS (2022 Batch) | |
Total Teaching Hours for Semester:75 |
No of Lecture Hours/Week:5 |
Max Marks:100 |
Credits:5 |
Course Objectives/Course Description |
|
Course Description: The paper deals with the nature of government intervention and its implications for allocation, distribution and stabilization. Inherently, this study involves a formal analysis of government taxation, expenditures, deficit and public debt management. This paper combines a thorough understanding of fiscal institutions with a careful analysis of the issues which underline budgetary policies in general and Indian experience in particular.
Course Objectives: The objectives of the course are to:
|
|
Learning Outcome |
|
CO1: Demonstrate the economic and regulatory functions of the government and its significance in an organised society CO2: Examine the impact of government policies on taxation, expenditure and public debt CO3: Analyse the Union Budget of India and its macroeconomic implications in a federalism |
Unit-1 |
Teaching Hours:12 |
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Role of Government in an Organised Society
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The nature, scope and significance of public economics - Public vs Private Finance - Principle of Maximum Social advantage: Approaches and Limitations (Dalton and Hicks) - Functions of Government (a). Economic functions- allocation, distribution and stabilization (b) Regulatory functions of the Government and its economic significance. | |||||||||||||
Unit-1 |
Teaching Hours:12 |
||||||||||||
Role of Government in an Organised Society
|
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The nature, scope and significance of public economics - Public vs Private Finance - Principle of Maximum Social advantage: Approaches and Limitations (Dalton and Hicks) - Functions of Government (a). Economic functions- allocation, distribution and stabilization (b) Regulatory functions of the Government and its economic significance. | |||||||||||||
Unit-2 |
Teaching Hours:14 |
||||||||||||
Public Sector and Public Goods
|
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Concept of public sector- Need for public sector- Concept of public goods- Characteristics of public goods- National vs. local public goods- Merit goods and club goods- Market failure and public Provision- Provision versus production of public goods- Determination of provision of public good- Samuelson’s rule- Externality: concept of social versus private costs and benefits. | |||||||||||||
Unit-2 |
Teaching Hours:14 |
||||||||||||
Public Sector and Public Goods
|
|||||||||||||
Concept of public sector- Need for public sector- Concept of public goods- Characteristics of public goods- National vs. local public goods- Merit goods and club goods- Market failure and public Provision- Provision versus production of public goods- Determination of provision of public good- Samuelson’s rule- Externality: concept of social versus private costs and benefits. | |||||||||||||
Unit-3 |
Teaching Hours:15 |
||||||||||||
Public Revenue and Taxation
|
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Sources of Public Revenue- Tax revenue and non-tax revenue- Concept of tax- Canons of taxation- Approaches to the principle of Equity in taxation: (a) Ability to Pay principle (b) Benefit Approach- Taxable capacity- Incidence of taxes- Modern theory of incidence- Types of taxation- Laffer curve analysis- GST. | |||||||||||||
Unit-3 |
Teaching Hours:15 |
||||||||||||
Public Revenue and Taxation
|
|||||||||||||
Sources of Public Revenue- Tax revenue and non-tax revenue- Concept of tax- Canons of taxation- Approaches to the principle of Equity in taxation: (a) Ability to Pay principle (b) Benefit Approach- Taxable capacity- Incidence of taxes- Modern theory of incidence- Types of taxation- Laffer curve analysis- GST. | |||||||||||||
Unit-4 |
Teaching Hours:17 |
||||||||||||
Public Expenditure and Public Debt
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Structure and growth of public expenditure- Pure theories of public expenditure (a) Lindahl’s benefit theory (b) Pigou’s marginal ability theory (c) Samuelson’s pure theory of public expenditure - General Theories of Public Expenditure: (a)Wagner’s Law of increasing state activities (b) Wiseman-Peacock hypothesis (c) Colin Clark’s critical limit hypothesis- Trends of Public expenditure in India- Subsidies in India- Concepts of public debt- Types of public debt- Burden of public debt- Approaches to the burden of public debt (Pigou, Buchanan and Musgrave)- Redemption of public debt- methods- Growth of India’s public debt- interest payments expenditure. | |||||||||||||
Unit-4 |
Teaching Hours:17 |
||||||||||||
Public Expenditure and Public Debt
|
|||||||||||||
Structure and growth of public expenditure- Pure theories of public expenditure (a) Lindahl’s benefit theory (b) Pigou’s marginal ability theory (c) Samuelson’s pure theory of public expenditure - General Theories of Public Expenditure: (a)Wagner’s Law of increasing state activities (b) Wiseman-Peacock hypothesis (c) Colin Clark’s critical limit hypothesis- Trends of Public expenditure in India- Subsidies in India- Concepts of public debt- Types of public debt- Burden of public debt- Approaches to the burden of public debt (Pigou, Buchanan and Musgrave)- Redemption of public debt- methods- Growth of India’s public debt- interest payments expenditure. | |||||||||||||
Unit-5 |
Teaching Hours:17 |
||||||||||||
Government Budget and Fiscal Federalism
|
|||||||||||||
Government budget and its structure – Receipts and expenditure- Concepts of current and capital account- Functional classification of budget- Balanced, surplus, and deficit budgets- Concepts of fiscal imbalances- revenue deficit, effective revenue deficit, fiscal deficit and primary deficit- Budget multipliers- Budget, government policy and its impact- Concept of federalism- Different layers of the government- Principles of federal finance- Inter-governmental transfer and Theory of Grants- Horizontal vs. vertical equity in devolution- Finance Commission. | |||||||||||||
Unit-5 |
Teaching Hours:17 |
||||||||||||
Government Budget and Fiscal Federalism
|
|||||||||||||
Government budget and its structure – Receipts and expenditure- Concepts of current and capital account- Functional classification of budget- Balanced, surplus, and deficit budgets- Concepts of fiscal imbalances- revenue deficit, effective revenue deficit, fiscal deficit and primary deficit- Budget multipliers- Budget, government policy and its impact- Concept of federalism- Different layers of the government- Principles of federal finance- Inter-governmental transfer and Theory of Grants- Horizontal vs. vertical equity in devolution- Finance Commission. | |||||||||||||
Text Books And Reference Books: Bagchi, A. (2005). Readings in Public Finance. Oxford: Oxford University Press. | |||||||||||||
Essential Reading / Recommended Reading Atkinson, A., & Stiglitz, J. E. (2015). Lectures on Public Economics. Princeton: Princeton University Press. | |||||||||||||
Evaluation Pattern
MSE*: Mid-Semester Examination, ESE**: End-Semester Examination | |||||||||||||
BECH632 - HISTORY OF ECONOMIC THOUGHT (2022 Batch) | |||||||||||||
Total Teaching Hours for Semester:75 |
No of Lecture Hours/Week:5 |
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Max Marks:100 |
Credits:5 |
||||||||||||
Course Objectives/Course Description |
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Course Description The course is designed to be intellectually stimulating and charts out the economic thought from mercantilism to the contemporary period. This course is meant to evaluate the economic theory, ideas, doctrines and postulates of the various schools of thought proposed and developed by various economists. Economic thought forms the basis of the ideology and policies adopted in different countries Course Objectives The course aims to help students to:
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Learning Outcome |
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CO1: Critically appreciate why economics ideas differ in different countries. CO2: Evaluate the adequacies and shortcomings of different schools of thought. CO3: Create a new pattern or idea through re-organization of knowledge that has been broken down into its different schools of thought.
|
Unit-1 |
Teaching Hours:14 |
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Classical School of thought
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Why study History of Economic thought; major features of Mercantilism and the Physiocrats thought; Adam Smith and Ricardo : theory of value, distribution and labour; Malthus: the dismal science; J.S Mill: the first synthesis in economics. | |||||||||||||||||||
Unit-1 |
Teaching Hours:14 |
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Classical School of thought
|
|||||||||||||||||||
Why study History of Economic thought; major features of Mercantilism and the Physiocrats thought; Adam Smith and Ricardo : theory of value, distribution and labour; Malthus: the dismal science; J.S Mill: the first synthesis in economics. | |||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
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Critics of Classicism
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Karl Marx: an inquiry into the law of motion of the capitalist system; the socialist thought; the origin, nature and functioning of capitalism; use value and exchange value. | |||||||||||||||||||
Unit-2 |
Teaching Hours:12 |
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Critics of Classicism
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Karl Marx: an inquiry into the law of motion of the capitalist system; the socialist thought; the origin, nature and functioning of capitalism; use value and exchange value. | |||||||||||||||||||
Unit-3 |
Teaching Hours:15 |
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Marginalist and Neoclassical Tradition
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First generation Marginalist: Jevons, Walras and Menger : their major contributions; Second generation marginalist: Edgeworth, Wicksteed and Clark: their major contributions; Alfred Marshall and the neoclassical tradition; the new theory of welfare and consumer behaviour. | |||||||||||||||||||
Unit-3 |
Teaching Hours:15 |
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Marginalist and Neoclassical Tradition
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First generation Marginalist: Jevons, Walras and Menger : their major contributions; Second generation marginalist: Edgeworth, Wicksteed and Clark: their major contributions; Alfred Marshall and the neoclassical tradition; the new theory of welfare and consumer behaviour. | |||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
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Keynes and Post Keynesian thought
|
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Keynes’s critique of the mainstream tradition; Keynesian, neo-Walrasians and monetarists | |||||||||||||||||||
Unit-4 |
Teaching Hours:10 |
||||||||||||||||||
Keynes and Post Keynesian thought
|
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Keynes’s critique of the mainstream tradition; Keynesian, neo-Walrasians and monetarists | |||||||||||||||||||
Unit-5 |
Teaching Hours:14 |
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Developments in New Welfare Economics
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The debate about market failures and Coase’s theorem; The theory of social choice: Arrow’s Impossibility Theorem; Asymmetric information: Akerlof; Economic Theories of Justice: Rawl’s. | |||||||||||||||||||
Unit-5 |
Teaching Hours:14 |
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Developments in New Welfare Economics
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The debate about market failures and Coase’s theorem; The theory of social choice: Arrow’s Impossibility Theorem; Asymmetric information: Akerlof; Economic Theories of Justice: Rawl’s. | |||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Developments in New Welfare Economics
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Active learning on institutional approach, heterodox approach to study economics and the behavioural school of thought in economics. | |||||||||||||||||||
Unit-6 |
Teaching Hours:8 |
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Developments in New Welfare Economics
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Active learning on institutional approach, heterodox approach to study economics and the behavioural school of thought in economics. | |||||||||||||||||||
Text Books And Reference Books: Screpanti, E & Zamagni, S. (2006). An Outline of the History of Economic Thought. Oxford: Oxford University Press. | |||||||||||||||||||
Essential Reading / Recommended Reading Gide, C and Rist, C. (2007). A History of Economic Doctrines. New Delhi: Surjeet Publications. Kapp, W and Kapp, L., (1960). History of Economic Thought–A Book of Readings (6th ed.). New York: Barnes Noble Inc. Keynes, J.M.(1939). The General Theory of Employment, Interest, and Money. The University of Adelaide Library Electronic Texts Collection. Mill, J.S. and Bentham, J. (2004) Utilitarianism and other Essays. London: Penguin Classics. Robbins, L. (2000). A History of Economic Thought: The LSE Lectures” (Eds.) by Steven G. Medema and Warren J. Samuels, Princeton: Princeton University Press Smith, A. (2003). The Wealth of Nations. New York: Bantam Classic Edition. Mundell, R. A. (1961). A theory of optimum currency areas. The American economic review, 51(4), 657-665. Sen, A. K. (2017). Collective choice and social welfare, Expanded edition, London: Penguin. Greenwald, B. C., & Stiglitz, J. E. (1990). Asymmetric Information and the New Theory of the Firm: Financial Constraints and Risk Behavior (No. w3359). National Bureau of Economic Research. Krugman, P. (2009). The increasing returns revolution in trade and geography. The American Economic Review, 99(3), 561-571. Thaler, R. (1985). Mental Accounting and Consumer Choice. Marketing science, 4(3), 199-214. | |||||||||||||||||||
Evaluation Pattern
| |||||||||||||||||||
BECH641A - ECONOMICS OF LAW (2022 Batch) | |||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description The course will provide a broad overview of the scholarly field known as "law and economics.". This field is an amalgamation of the areas of economics and law, to understand how economic theory can be used to analyse the framework of law. The economic concepts as efficiency and incentives form the crux of the economic analysis of various core areas of law: property, tort, contracts and crime. With the focus on efficiency the course allows to understand the debate put forward by economists that market mechanism is more efficient than courts. Course Objectives The objectives of the course are:
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Learning Outcome |
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CO1: Students will be able to explain the economic angle to a legal problem or issue in the areas of property,
tort, contract and crime. CO2: Students will be able to examine the legal issues in the areas of both private law and public law using
the basic tools of economics. CO3: Students will be able to compare the common law and civil law traditions CO4: Students will be able to outline the nature of legal dispute CO5: Students will be able to assess the efficiency effects of legal rules and policies. |
Unit-1 |
Teaching Hours:5 |
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Introduction to Law and Economics
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Meaning of Economic Analysis of Law: Examples, Primacy of efficiency over distribution in analyzing Private Law, Importance of studying Law for Economists and Economics for Lawyers. | |||||||||||||||||||
Unit-1 |
Teaching Hours:5 |
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Introduction to Law and Economics
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Meaning of Economic Analysis of Law: Examples, Primacy of efficiency over distribution in analyzing Private Law, Importance of studying Law for Economists and Economics for Lawyers. | |||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
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An Introduction to Law and Legal Traditions
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The Legal Traditions: The Civil and Common - evolution, differences; Nature of Legal dispute; Evolution of Legal Rules; The Institutions of the federal and the State Court systems in the United States and Structure of Court System in India. | |||||||||||||||||||
Unit-2 |
Teaching Hours:6 |
||||||||||||||||||
An Introduction to Law and Legal Traditions
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The Legal Traditions: The Civil and Common - evolution, differences; Nature of Legal dispute; Evolution of Legal Rules; The Institutions of the federal and the State Court systems in the United States and Structure of Court System in India. | |||||||||||||||||||
Unit-3 |
Teaching Hours:7 |
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Theory of Property
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The Legal Concept of Property; Bargaining theory; The Origins of Institution of Property: a thought experiment, An Economic theory of Property, Ownership and Protection of Property. | |||||||||||||||||||
Unit-3 |
Teaching Hours:7 |
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Theory of Property
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The Legal Concept of Property; Bargaining theory; The Origins of Institution of Property: a thought experiment, An Economic theory of Property, Ownership and Protection of Property. | |||||||||||||||||||
Unit-4 |
Teaching Hours:12 |
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Theory of Contract
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An Introduction to Contracts : The Bargain Theory of Contract – Economic Theory of Contract – Economics of Contract Law. | |||||||||||||||||||
Unit-4 |
Teaching Hours:12 |
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Theory of Contract
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An Introduction to Contracts : The Bargain Theory of Contract – Economic Theory of Contract – Economics of Contract Law. | |||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
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An Introduction to Economic Theory of Tort Law
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Basics of Law of Tort: Defining Tort Law – Economic Essence of Tort Law ; Traditional theory of Tort Liability – An Economic Theory of Tort Liability; Economics of Damage Remedy : Extending the Economic model. | |||||||||||||||||||
Unit-5 |
Teaching Hours:8 |
||||||||||||||||||
An Introduction to Economic Theory of Tort Law
|
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Basics of Law of Tort: Defining Tort Law – Economic Essence of Tort Law ; Traditional theory of Tort Liability – An Economic Theory of Tort Liability; Economics of Damage Remedy : Extending the Economic model. | |||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
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An Economic theory of Crime and Punishment
|
|||||||||||||||||||
The Legal theory of Crime and Punishment– Economic Theory of Crime and Punishment. | |||||||||||||||||||
Unit-6 |
Teaching Hours:9 |
||||||||||||||||||
An Economic theory of Crime and Punishment
|
|||||||||||||||||||
The Legal theory of Crime and Punishment– Economic Theory of Crime and Punishment. | |||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
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Legislations in India
|
|||||||||||||||||||
The Competition Act 2002 and Recent Amendments and Intellectual Property Rights in India: Issues, Challenges and Comparison. | |||||||||||||||||||
Unit-7 |
Teaching Hours:6 |
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Legislations in India
|
|||||||||||||||||||
The Competition Act 2002 and Recent Amendments and Intellectual Property Rights in India: Issues, Challenges and Comparison. | |||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
||||||||||||||||||
Recent Developments in Economic Analysis of Law
|
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The Future of Law and Economics: Essays by Ten Law School Scholars. | |||||||||||||||||||
Unit-8 |
Teaching Hours:7 |
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Recent Developments in Economic Analysis of Law
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The Future of Law and Economics: Essays by Ten Law School Scholars. | |||||||||||||||||||
Text Books And Reference Books: Cooter, R., & Ulen, T. (2014). Law and economics (6th ed.). Harlow: Pearson Education Limited.
Calabresi, G. (2017). Future of Law and Economics. United States: Yale University Press . | |||||||||||||||||||
Essential Reading / Recommended Reading Veljanovski, C. (2007). Economic Principles of Law. Cambridge University Press. Friedman, D. (2008). Law's order. Princeton, NJ: Princeton Univ. Press. Posner, R. (2014). Economic analysis of law. New York: Wolters Kluwer Law & Business. Mercuro, N., & Medema, S. (2006). Economics and the law. Princeton, NJ: Princeton University Press. Wittman, D. (2008). Economic Analysis of the Law.(ed). New York, NY: John Wiley & Sons. Polinsky, M., & Shavell, S. (2007). Handbook of law and economics. Amsterdam: North Holland. Landes, W., & Posner, R. (1987). The economic structure of tort law. Cambridge, Massachusetts: Harvard University Press. Wahl, J. (1998). Overview and economic analysis of property and criminal law. Taylor and Francis. Rachlinski, J. (2009). Behavioral law and economics. Cheltenham: Elgar. Posner, R. (1983). Economics of Justice. Cambridge: Harvard University Press | |||||||||||||||||||
Evaluation Pattern
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BECH641B - POLITICAL ECONOMY OF INDIA (2022 Batch) | |||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Course DescriptionThe primary aim of this course is to introduce students to political economy theory and the political economy of India. The discourse examines the interplay of politics and economics so that students comprehend the impact of political processes on economic development. Thirdly, the aim is to acquaint students to significant political economy issues namely liberalization and withdrawal of the state from its engagement in development. Course ObjectiveThe course aims to help students to:
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Learning Outcome |
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CO1: identify and compare the main political themes in the Indian economy. CO2: illustrate the interplay between politics and economics and how that influences the decisions at state level. CO3: examine how the political ideology shapes the economy through the lens of major theoretical perspectives in political economy. CO4: build effective communication skills through written and oral presentation. |
Unit-1 |
Teaching Hours:9 |
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Introduction to Political Economy Theory
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People and Society; Theory of complementary holism; Justice maxims: Conservative, liberal and radical and their shortcomings. | |||||||||||||||||||
Unit-1 |
Teaching Hours:9 |
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Introduction to Political Economy Theory
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People and Society; Theory of complementary holism; Justice maxims: Conservative, liberal and radical and their shortcomings. | |||||||||||||||||||
Unit-2 |
Teaching Hours:13 |
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Introductory Political Economy of the Market and the Macro Economy
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The function of the Market: Supply and Demand reconsidered - The Fallacy of the Beneficent Invisible Hand and Market Failure. Macroeconomy: Macro Law of Supply and Demand reconsidered – Myth about Inflation and Deficits – Wage Led Growth. | |||||||||||||||||||
Unit-2 |
Teaching Hours:13 |
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Introductory Political Economy of the Market and the Macro Economy
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The function of the Market: Supply and Demand reconsidered - The Fallacy of the Beneficent Invisible Hand and Market Failure. Macroeconomy: Macro Law of Supply and Demand reconsidered – Myth about Inflation and Deficits – Wage Led Growth. | |||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
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Caste, Class and Mixed Economy Model
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Gradualism vs. Radical economic and social change: Caste composition of classes and class divisions within castes; Mixed economy model in India: its evolution as a pattern of mobilisation and the goals of planning. | |||||||||||||||||||
Unit-3 |
Teaching Hours:12 |
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Caste, Class and Mixed Economy Model
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Gradualism vs. Radical economic and social change: Caste composition of classes and class divisions within castes; Mixed economy model in India: its evolution as a pattern of mobilisation and the goals of planning. | |||||||||||||||||||
Unit-4 |
Teaching Hours:13 |
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Political Economy of Liberalisation
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Political economy of liberalisation: The attack on socialist principles of planning and retreat of the state from economic planning; The aims and achievements of privatisation; The interface between public investment and economic growth. | |||||||||||||||||||
Unit-4 |
Teaching Hours:13 |
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Political Economy of Liberalisation
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Political economy of liberalisation: The attack on socialist principles of planning and retreat of the state from economic planning; The aims and achievements of privatisation; The interface between public investment and economic growth. | |||||||||||||||||||
Unit-5 |
Teaching Hours:13 |
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Autonomy of the State and Dynamics of Dominant Oligarchy
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Autonomy of the State; Dynamics of dominant oligarchy and the re-emergence of the dominant propriety classes: A brief examination on their impact on public mobilisation and capital management. | |||||||||||||||||||
Unit-5 |
Teaching Hours:13 |
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Autonomy of the State and Dynamics of Dominant Oligarchy
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Autonomy of the State; Dynamics of dominant oligarchy and the re-emergence of the dominant propriety classes: A brief examination on their impact on public mobilisation and capital management. | |||||||||||||||||||
Unit-6 |
Teaching Hours:15 |
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Conflict and Commensuration: Contested Market Making
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Indian Developers and foreign investors; Making a market 1: Government reforms; Making a market 2: Investor-developer collaborations; The politics of commensuration; Value of companies; Value of land; Value of enterprise; Two different fields of practice; Value projects. | |||||||||||||||||||
Unit-6 |
Teaching Hours:15 |
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Conflict and Commensuration: Contested Market Making
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Indian Developers and foreign investors; Making a market 1: Government reforms; Making a market 2: Investor-developer collaborations; The politics of commensuration; Value of companies; Value of land; Value of enterprise; Two different fields of practice; Value projects. | |||||||||||||||||||
Text Books And Reference Books: Bardhan, Pranab. (2011). The Political Economy of Development in India. (12th ed.). Oxford India Paperbacks: Oxford University Press. Frankel, F. R. (2005). India’s Political Economy: 1947 – 2004. (2nd ed.). Oxford India Paperbacks: Oxford University Press. Hahnel, R. (2002). The ABCs of Political Economy: A Modern Approach. Pluto Press. Jenkins, R. (1999). Democratic Politics and Economic Reform in India. Cambridge University Press. Searle, L. G. (2014). Conflict and Commensuration: Contested Market Making in India’s Private Real Estate Development Sector. In G. Shatkin (ed.) Contesting the Indian city: global visions and the politics of the local (pp. 65–90). Oxford: John Wiley & Sons, Ltd.
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Essential Reading / Recommended Reading Amit Bahaduri : Essay in the reconstruction of political Economy. Basu, K. (2005). India’s Emerging Economy: Performance and Prospects in the 1990s and beyond. Oxford India Paperbacks: Oxford University Press. Kohli, A. (2010). Democracy and Development in India: From Socialism to Pro – Business. Oxford India Paperbacks: Oxford University Press.
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Evaluation Pattern
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BECH642A - MONEY AND BANKING (2022 Batch) | |||||||||||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:60 |
Credits:4 |
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Course Objectives/Course Description |
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Course Description: This course is designed to give a systematic introduction to the concept of money and banking and non-banking system in the country. This course aims at imparting overall knowledge about Definition and functions of money, Commercial Banking, Central banking and their functions. This course exposes students to the theory and functioning of the monetary and financial sectors of the economy. Course Objectives: This course aims to make students:
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Learning Outcome |
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CO1: demonstrate the various concept of money and its applications with other related factors; CO2: able to examine various factors which influences the money supply in the country CO3: critically examine the role of banking and non-banking sector reforms in India CO4: summarise and criticise the recent developments banking reforms towards economic development |
Unit-1 |
Teaching Hours:10 |
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Introduction to Money
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Definitions and functions of money; Types of money: legal tender money and bank money, near money; Value of money and index number; construction of index number; WPI, CPI, and PPI; Monetary Base. | |||||||||||
Unit-1 |
Teaching Hours:10 |
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Introduction to Money
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Definitions and functions of money; Types of money: legal tender money and bank money, near money; Value of money and index number; construction of index number; WPI, CPI, and PPI; Monetary Base. | |||||||||||
Unit-2 |
Teaching Hours:14 |
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Determinants of Money Supply
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Determinants of Money Supply, Demand for money- Classical and Keynesian approaches, Patinkin and the Real Balance Effect; Friedman’s Quantity theory of money. Supply of Money- Measures of money supply: M1,M2, M3 and M4; High powered money and money multiplier, CRR, SLR, REPO, Reverse REPO. | |||||||||||
Unit-2 |
Teaching Hours:14 |
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Determinants of Money Supply
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Determinants of Money Supply, Demand for money- Classical and Keynesian approaches, Patinkin and the Real Balance Effect; Friedman’s Quantity theory of money. Supply of Money- Measures of money supply: M1,M2, M3 and M4; High powered money and money multiplier, CRR, SLR, REPO, Reverse REPO. | |||||||||||
Unit-3 |
Teaching Hours:14 |
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Banking and Non-Banking institutions
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Meaning and types; Functions of commercial banks; the process of credit creation and its limitations; Indian banking system: Changing role and structure; banking sector reforms. Lessons from Global Financial Crisis and Policy Response in India, Role of commercial banks in economic development. Non- banking financial organizations-Objective, aims, roles and structure, Types and functions of non-banking financial institutions in economic development. | |||||||||||
Unit-3 |
Teaching Hours:14 |
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Banking and Non-Banking institutions
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Meaning and types; Functions of commercial banks; the process of credit creation and its limitations; Indian banking system: Changing role and structure; banking sector reforms. Lessons from Global Financial Crisis and Policy Response in India, Role of commercial banks in economic development. Non- banking financial organizations-Objective, aims, roles and structure, Types and functions of non-banking financial institutions in economic development. | |||||||||||
Unit-4 |
Teaching Hours:12 |
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Central Banking
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Functions of the Central Bank. Quantitative and qualitative methods of credit control: Bank rate policy, Open market operations, Cash reserve ratio and selective methods. Role and functions of the Reserve Bank of India, Monetary Policy: objectives, Limitations of Monetary Policy with reference to India. Current monetary policy of India. | |||||||||||
Unit-4 |
Teaching Hours:12 |
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Central Banking
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Functions of the Central Bank. Quantitative and qualitative methods of credit control: Bank rate policy, Open market operations, Cash reserve ratio and selective methods. Role and functions of the Reserve Bank of India, Monetary Policy: objectives, Limitations of Monetary Policy with reference to India. Current monetary policy of India. | |||||||||||
Unit-5 |
Teaching Hours:10 |
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Debate on recent development of Banking sector in India
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Recent Developments in Banking Sector: Bank Mergers and Acquisitions; Demonetization; Non-performing assets, Central Bank Digital Currency (CBDC), Crypto currency, Digital payment systems, and Cashless India. | |||||||||||
Unit-5 |
Teaching Hours:10 |
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Debate on recent development of Banking sector in India
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Recent Developments in Banking Sector: Bank Mergers and Acquisitions; Demonetization; Non-performing assets, Central Bank Digital Currency (CBDC), Crypto currency, Digital payment systems, and Cashless India. | |||||||||||
Text Books And Reference Books: Essential Readings: Ball, L. (2011). Money, Banking and Financial Markets. Macmillan. Burton, M., & Brown, B. (2014). Financial System of the Economy: Principles of Money and Banking: Principles of Money and Banking. Routledge. Durlauf, S.N., and Blume, L. (2010). Monetary Economics. Palgrave McMillan Hajela, T.N., (2009). Money and Banking, Ane Books Pvt Ltd., New Delhi. M. Y. Khan, (2011). Indian Financial System, Tata McGraw Hill, 7th edition. Handa, J. (2009). Monetary Economics. Routledge. Jayadev, M. (2013). Basel III implementation: Issues and challenges for Indian banks. IIMB Management Review, 25(2), 115-130. | |||||||||||
Essential Reading / Recommended Reading Mishkin, F. S. (2007). The Economics of Money, Banking, and Financial Markets. Pearson Education. Reinhart, C. M., & Rogoff, K. S. (2009). This Time Is Different: Eight Centuries of Financial Folly. Princeton University Press. Sen, S., & Ghosh, S. K. (2005). Basel Norms, Indian Banking Sector and Impact on Credit to SMEs and the Poor. Economic and Political Weekly, 40(12), 1167-1180. Sundharam KPM, Banking: Theory, Law and Practice, Sultan Chand and Sons, New Delhi R.R. Paul, Money, Banking & International Trade, Kalyani Publications, Ludhiana. K.C. Sekhar, Banking – Theory and Practice, Vikas Publishing House, New Delhi. Ball, L. (2011). Money, Banking and Financial Markets. Macmillan. | |||||||||||
Evaluation Pattern
* Mid Semester Exam ** End Semester Exam | |||||||||||
BECH642B - GAME THEORY (2022 Batch) | |||||||||||
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
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Max Marks:100 |
Credits:4 |
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Course Objectives/Course Description |
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Game theory is a toolkit for analyzing situations in which payoffs depend not only on your actions but also on those of others. This course introduces you to some of the already heard famous games, like the prisoners' dilemma and bargaining games. In addition to these, the course introduces the students to games with perfect and imperfect information such as auctions and signaling games, and coalitional and repeated games. Game theory models conflict and cooperation between rational decision-making agents. It has applications in a wide variety of areas, including statistical decision theory, artificial intelligence (online learning, multi-agent systems), economics and business (auctions, pricing, bargaining), biology (evolution, signaling behavior, fighting behavior), political science (stability of government, military strategy), and philosophy (ethics, morality and social norms).
Course Objectives: The objectives of offering this course are to:
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Learning Outcome |
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CO1: Interpret how to make strategic decisions in situations involving conflict of interests. CO2: Construct and design mechanisms for decisions involving perfect and imperfect information scenarios. CO3: Examine strategies for formation of coalitions and analyse optimum outcomes of the possible coalitions. |
Unit-1 |
Teaching Hours:15 |
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Nash Equilibrium Theory
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Strategic Games, Examples - the Prisoner’s Dilemma, Bach or Stavinsky, Matching Pennies, the Stag Hunt. Nash Equilibrium, experimental evidence of Prisoner’s Dilemma, Best Response Functions, Dominated actions, Equilibrium in a single population - symmetric games and symmetric equilibria. Cournot’s Model of Oligopoly, Bertrand’s Model of Oligopoly, Electoral Competition, The War of Attrition, Auctions, Accident Law. | |||||||||||
Unit-1 |
Teaching Hours:15 |
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Nash Equilibrium Theory
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Strategic Games, Examples - the Prisoner’s Dilemma, Bach or Stavinsky, Matching Pennies, the Stag Hunt. Nash Equilibrium, experimental evidence of Prisoner’s Dilemma, Best Response Functions, Dominated actions, Equilibrium in a single population - symmetric games and symmetric equilibria. Cournot’s Model of Oligopoly, Bertrand’s Model of Oligopoly, Electoral Competition, The War of Attrition, Auctions, Accident Law. | |||||||||||
Unit-2 |
Teaching Hours:15 |
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Mixed Strategy Equilibrium
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Strategic Games in which players may randomize; mixed strategy Nash equilibrium; pure equilibria when randomization is allowed; equilibrium in a single population; formation of players'’ beliefs. Extensive games with perfect information, strategies and outcomes, Subgame Perfect Equilibrium, and Backward induction. Stackelberg’s model of the duopoly. | |||||||||||
Unit-2 |
Teaching Hours:15 |
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Mixed Strategy Equilibrium
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Strategic Games in which players may randomize; mixed strategy Nash equilibrium; pure equilibria when randomization is allowed; equilibrium in a single population; formation of players'’ beliefs. Extensive games with perfect information, strategies and outcomes, Subgame Perfect Equilibrium, and Backward induction. Stackelberg’s model of the duopoly. | |||||||||||
Unit-3 |
Teaching Hours:15 |
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Extensive Games with Perfect Information
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Allowing for simultaneous move; entry into a monopolized industry; electoral competition with strategic voters; committee decision-making; exit from a declining industry; Allowing for exogenous uncertainty; subgame perfect equilibrium and backward induction; Experimental evidence on the centipede game. Coalitional Games and the Core - Coalitional games; the Core; ownership and the distribution of wealth; exchanging homogeneous horses; exchanging heterogeneous houses; voting; matching; Matching doctors with hospitals. | |||||||||||
Unit-3 |
Teaching Hours:15 |
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Extensive Games with Perfect Information
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Allowing for simultaneous move; entry into a monopolized industry; electoral competition with strategic voters; committee decision-making; exit from a declining industry; Allowing for exogenous uncertainty; subgame perfect equilibrium and backward induction; Experimental evidence on the centipede game. Coalitional Games and the Core - Coalitional games; the Core; ownership and the distribution of wealth; exchanging homogeneous horses; exchanging heterogeneous houses; voting; matching; Matching doctors with hospitals. | |||||||||||
Unit-4 |
Teaching Hours:15 |
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Games with Imperfect Information
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Bayesian Games; Cournot’s duopoly game with imperfect information; providing a public good; Extensive games with imperfect information; Strategies; Beliefs and sequential equilibrium; Signalling games; conspicuous expenditure as a signal of quality; education as a signal of ability; strategic information transmission; agenda control with imperfect information. Repeated Games: The Prisoner’s Dilemma; Finitely repeated Prisoner’s Dilemma; Infinitely repeated Prisoner’s Dilemma; Strategies in an infinitely repeated Prisoner’s Dilemma; Some Nash equilibria of an infinitely repeated Prisoner’s Dilemma; Nash equilibrium payoffs of an infinitely repeated Prisoner’s Dilemma. | |||||||||||
Unit-4 |
Teaching Hours:15 |
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Games with Imperfect Information
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Bayesian Games; Cournot’s duopoly game with imperfect information; providing a public good; Extensive games with imperfect information; Strategies; Beliefs and sequential equilibrium; Signalling games; conspicuous expenditure as a signal of quality; education as a signal of ability; strategic information transmission; agenda control with imperfect information. Repeated Games: The Prisoner’s Dilemma; Finitely repeated Prisoner’s Dilemma; Infinitely repeated Prisoner’s Dilemma; Strategies in an infinitely repeated Prisoner’s Dilemma; Some Nash equilibria of an infinitely repeated Prisoner’s Dilemma; Nash equilibrium payoffs of an infinitely repeated Prisoner’s Dilemma. | |||||||||||
Text Books And Reference Books: Osborne, M. J. (2004). An introduction to game theory (Vol. 3, No. 3). New York: Oxford University Press. Osborne, M. J., & Rubinstein, A. (1994). A course in game theory. MIT press. | |||||||||||
Essential Reading / Recommended Reading Aumann, R. J., & Hart, S. (Eds.). (1992). Handbook of game theory with economic applications (Vol. 1). Amsterdam: North-Holland. Binmore, K. (2007). Playing for real: a text on game theory. Oxford university press. Dixit, A. K., & Skeath, S. (2015). Games of Strategy: Fourth International Student Edition. WW Norton & Company. Tadelis, S. (2013). Game theory: an introduction. Princeton university press. | |||||||||||
Evaluation Pattern
| |||||||||||
BECH681 - DISSERTATION (2022 Batch) | |||||||||||
Total Teaching Hours for Semester:45 |
No of Lecture Hours/Week:3 |
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Max Marks:50 |
Credits:3 |
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Course Objectives/Course Description |
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Course Description: One of the requirements for the completion of the BA Economics Honours programmes at CHRIST (Deemed to be University) is to conduct original research work under the guidance of a faculty member and submit it in the form of a research dissertation. Having undergone extensive training in Mathematical Economics, Statistical Methods, Research Methodology and Econometrics, this course enables students to demonstrate an understanding of how to apply their theoretical knowledge to practice by investigating and carefully evaluating real-time economic issue(s). The dissertation should be a minimum of 10,000 words in length (or approximately 35 pages) formatted following the APA 6th Edition guidelines. The word count includes the title, table of content, text, tables, citations, quotations and footnotes. The certificate pages, acknowledgement page, the abstract (150 - 250 words, with 5 Keywords), the reference list, and the appendices are excluded from the word count. Course Objectives: The course aims to:
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Learning Outcome |
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CO1: identify the necessary types and sources of data CO2: identify tools for analyzing the data CO3: interpret the findings CO4: suggest recommendations and policies for solving the problems studied. |
Unit-1 |
Teaching Hours:45 |
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Dissertation
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The students will continue from the formative work they have done in the 5th semester and submit the thesis for evaluation. | |||||||||
Unit-1 |
Teaching Hours:45 |
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Dissertation
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The students will continue from the formative work they have done in the 5th semester and submit the thesis for evaluation. | |||||||||
Text Books And Reference Books: The essential readings will include the necessary references for the preparation of the literature review. | |||||||||
Essential Reading / Recommended Reading The additional readings will include the materials suggested by the guide for broad learning of concepts, theories and methodologies. | |||||||||
Evaluation Pattern
| |||||||||
SDEH611 - SKILL DEVELOPMENT (2022 Batch) | |||||||||
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
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Max Marks:50 |
Credits:0 |
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Course Objectives/Course Description |
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Course Description : The primary objective of this course is to familiarize the database management and various discipline specific software packages to the students and help them to analyse the basic statistical methods for data analysis. The theme identified for the fifth and sixth semester is Data management and Technical Knowledge. Course Objective : The course aims to:
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Learning Outcome |
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CO1: To demonstrate working in discipline specific software package and database for professional development CO2: To utilise these transferable skills which can be used in multiple domains across time. |
Unit-1 |
Teaching Hours:30 |
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Unit Outline
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Students must choose MOOC courses offered by various online platforms in the specific themes given for the Fifth and sixth semesters. This consists of various discipline software packages, SPSS, Excel, R, Adobe, Python, Tableau, Nvivo etc. | |||||
Unit-1 |
Teaching Hours:30 |
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Unit Outline
|
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Students must choose MOOC courses offered by various online platforms in the specific themes given for the Fifth and sixth semesters. This consists of various discipline software packages, SPSS, Excel, R, Adobe, Python, Tableau, Nvivo etc. | |||||
Text Books And Reference Books: The students have to follow the references given in the MOOC courses they have opted for. | |||||
Essential Reading / Recommended Reading The students have to follow the references given in the MOOC courses they have opted for. | |||||
Evaluation Pattern
|