CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management






Syllabus for

Academic Year  (2024)

 

BBA511A - DIGITAL TRANSFORMATION (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Business Analytics acts an effective tool to leverage the available data in various forms to take informed decision. Students will be trained on data driven decision making. This course is a full-fledged application based course which covers various applications of Business Analytics using the available social media data. IT provides a platform to the students to apply the knowledge, skills and competences to develop digital marketing strategies.

        To provide understanding of the digital marketing for marketing success

        To facilitate the students to manage customer relationships across all digital channels

        To equip the students with the techniques that are very useful when deploying/using/maintaining a real-world database system

        To elucidate the students with the use data management tools that are widely spread in the industry

             To offer the students relevant skills to identify the alternative solutions to a particular problem and take a decision based on trade-off.

Learning Outcome

CO1: Understand the importance of the digital marketing for marketing success

CO2: Manage customer relationships across all digital channels

CO3: Use techniques that are very useful when deploying/using/maintaining a real-world database system

CO4: Use data management tools that are widely spread in the industry

CO5: Identify the alternative solutions to a particular problem and take a decision based on trade-off.

Unit-1
Teaching Hours:5
Google Analytics
 

Introduction to digital measuring tools, Account structure, Tracking code, Dimensions & Metrics, Page views, Events, Main reports, Traffic sources and campaigns, Conversions, Ecommerce, Connecting to additional Google tools: AdWords & Search console, Customer journeys, Attribution modelling

Unit-1
Teaching Hours:5
Google Analytics
 

Introduction to digital measuring tools, Account structure, Tracking code, Dimensions & Metrics, Page views, Events, Main reports, Traffic sources and campaigns, Conversions, Ecommerce, Connecting to additional Google tools: AdWords & Search console, Customer journeys, Attribution modelling

Unit-1
Teaching Hours:5
Google Analytics
 

Introduction to digital measuring tools, Account structure, Tracking code, Dimensions & Metrics, Page views, Events, Main reports, Traffic sources and campaigns, Conversions, Ecommerce, Connecting to additional Google tools: AdWords & Search console, Customer journeys, Attribution modelling

Unit-2
Teaching Hours:5
YouTube Analytics
 

YouTube Overview, Advantages in YouTube, Build and Optimize your YouTube Account, YouTube Interface, YouTube Settings, how to Upload a Video on YouTube, Things to know about YouTube Creator Studio, Channel Creation on YouTube, how to Increase your Subscriptions? YouTube Reports & Analytics 

Unit-2
Teaching Hours:5
YouTube Analytics
 

YouTube Overview, Advantages in YouTube, Build and Optimize your YouTube Account, YouTube Interface, YouTube Settings, how to Upload a Video on YouTube, Things to know about YouTube Creator Studio, Channel Creation on YouTube, how to Increase your Subscriptions? YouTube Reports & Analytics 

Unit-2
Teaching Hours:5
YouTube Analytics
 

YouTube Overview, Advantages in YouTube, Build and Optimize your YouTube Account, YouTube Interface, YouTube Settings, how to Upload a Video on YouTube, Things to know about YouTube Creator Studio, Channel Creation on YouTube, how to Increase your Subscriptions? YouTube Reports & Analytics 

Unit-3
Teaching Hours:5
Facebook Analytics
 

Setup an Account in Facebook, The Facebook Marketing Strategy, What Makes your Facebook Page Awesome? Orientation to Facebook Brand Pages - Facebook business page setup - Types of Facebook Business pages, Facebook: Post Types and its Dimensions, All You Need to know the Best Time to Post on Facebook, Facebook Audience Insights & Analytics, Facebook Competitor Analysis, Facebook Groups, Facebook Live, Successful Case Studies on Facebook, A Successful Study on How to Make Money Through Facebook

Unit-3
Teaching Hours:5
Facebook Analytics
 

Setup an Account in Facebook, The Facebook Marketing Strategy, What Makes your Facebook Page Awesome? Orientation to Facebook Brand Pages - Facebook business page setup - Types of Facebook Business pages, Facebook: Post Types and its Dimensions, All You Need to know the Best Time to Post on Facebook, Facebook Audience Insights & Analytics, Facebook Competitor Analysis, Facebook Groups, Facebook Live, Successful Case Studies on Facebook, A Successful Study on How to Make Money Through Facebook

Unit-3
Teaching Hours:5
Facebook Analytics
 

Setup an Account in Facebook, The Facebook Marketing Strategy, What Makes your Facebook Page Awesome? Orientation to Facebook Brand Pages - Facebook business page setup - Types of Facebook Business pages, Facebook: Post Types and its Dimensions, All You Need to know the Best Time to Post on Facebook, Facebook Audience Insights & Analytics, Facebook Competitor Analysis, Facebook Groups, Facebook Live, Successful Case Studies on Facebook, A Successful Study on How to Make Money Through Facebook

Unit-4
Teaching Hours:5
Advanced Database Management System
 

Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service

Unit-4
Teaching Hours:5
Advanced Database Management System
 

Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service

Unit-4
Teaching Hours:5
Advanced Database Management System
 

Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service

Unit-5
Teaching Hours:5
Advanced Database Management System
 

Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service

Unit-5
Teaching Hours:5
Advanced Database Management System
 

Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service

Unit-5
Teaching Hours:5
Advanced Database Management System
 

Big Data Processing & Cloud Computing, Parallel DBMS, Web Databases, Audio & Video Database, Database as a Service

Unit-6
Teaching Hours:4
MangoDB
 

Introduction to Database Management systems and NoSQL, Architecture, NoSQL Assumptions and the CAP Theorem, Strengths and weaknesses of NoSQL, difference between the SQL and NoSQL databases,  MongoDB, Functionality, Live Examples

 

Unit-6
Teaching Hours:4
MangoDB
 

Introduction to Database Management systems and NoSQL, Architecture, NoSQL Assumptions and the CAP Theorem, Strengths and weaknesses of NoSQL, difference between the SQL and NoSQL databases,  MongoDB, Functionality, Live Examples

 

Unit-6
Teaching Hours:4
MangoDB
 

Introduction to Database Management systems and NoSQL, Architecture, NoSQL Assumptions and the CAP Theorem, Strengths and weaknesses of NoSQL, difference between the SQL and NoSQL databases,  MongoDB, Functionality, Live Examples

 

Unit-7
Teaching Hours:1
Do It Yourself (DIY)
 

Live tasks and assignments / Projects on Google Analytics  

Live tasks and assignments / Projects on Facebook Analytics

Live tasks and assignments / Projects on YouTube Analytics

Live tasks and assignments / Projects on Big Data (MangoDB)

Unit-7
Teaching Hours:1
Do It Yourself (DIY)
 

Live tasks and assignments / Projects on Google Analytics  

Live tasks and assignments / Projects on Facebook Analytics

Live tasks and assignments / Projects on YouTube Analytics

Live tasks and assignments / Projects on Big Data (MangoDB)

Unit-7
Teaching Hours:1
Do It Yourself (DIY)
 

Live tasks and assignments / Projects on Google Analytics  

Live tasks and assignments / Projects on Facebook Analytics

Live tasks and assignments / Projects on YouTube Analytics

Live tasks and assignments / Projects on Big Data (MangoDB)

Text Books And Reference Books:
  1. Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited.
Essential Reading / Recommended Reading

The Beginner's Guide to Digital Marketing (2015). Digital Marketer. Pulizzi, J. (2014) Epic Content Marketing, McGraw Hill Education

Evaluation Pattern

 

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Hands on Exercise or Practical

1& 2

25

100%

25

CIA2

Hands on Exercise or Practical

3 & 4

25

100%

25

CIA3

Hands on Exercise or Practical

5 & 6

25

100%

25

CIA 4

Mini Project

7

25

100%

25

TOTAL

100

 

BBA511E - ENTREPRENEURIAL ENHANCEMENT AND DECISION TOOLS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Course Description: In the era of entrepreneurship, start-up culture has pervaded the socio-economic fabric of our world and it is imperative that budding entrepreneurs are equipped with the right skill sets that will see them achieve their goals. The course will address various practical tools and techniques that will enhance the decision-making process of an entrepreneur.

 

Course Objectives: 

      To learn the fundamental skills that would help in the initial stages of an entrepreneur’s journey.

      To develop the skill sets required to become a successful entrepreneur.

      To comprehend the necessary procedures to start a company.

      To widen the horizon of thought and action involved in the growth of an enterprise

  • To analyse and overcome the challenges an entrepreneur faces in business

Learning Outcome

CO1: To learn the fundamental skills that would help in the initial stages of an entrepreneur's journey.

CO2: To develop the skill sets required to become a successful entrepreneur.

CO3: To comprehend the necessary procedures to start a company.

CO4: To widen the horizon of thought and action involved in the growth of an enterprise.

CO5: To analyse and overcome the challenges an entrepreneur faces in business

Unit-1
Teaching Hours:4
DIGITAL MARKETING
 

 

Level of Knowledge: Conceptual and Application

 

Digital Marketing- To give businesses the digital twist. The workshop will focus on how to go digital for specific industries and great tips and tricks for online content, marketing, and website building. Assessment-W2

 

Unit-1
Teaching Hours:4
DIGITAL MARKETING
 

 

Level of Knowledge: Conceptual and Application

 

Digital Marketing- To give businesses the digital twist. The workshop will focus on how to go digital for specific industries and great tips and tricks for online content, marketing, and website building. Assessment-W2

 

Unit-1
Teaching Hours:4
DIGITAL MARKETING
 

 

Level of Knowledge: Conceptual and Application

 

Digital Marketing- To give businesses the digital twist. The workshop will focus on how to go digital for specific industries and great tips and tricks for online content, marketing, and website building. Assessment-W2

 

Unit-2
Teaching Hours:4
MAKING BUSINESS INCLUSIVE
 

 

Level of Knowledge: Conceptual and Application

 

Making Your Business Inclusive- this workshop will focus on the ethics of running a successful business. With Diversity, Inclusion & Belongingness being a key in today's business world

 

Unit-2
Teaching Hours:4
MAKING BUSINESS INCLUSIVE
 

 

Level of Knowledge: Conceptual and Application

 

Making Your Business Inclusive- this workshop will focus on the ethics of running a successful business. With Diversity, Inclusion & Belongingness being a key in today's business world

 

Unit-2
Teaching Hours:4
MAKING BUSINESS INCLUSIVE
 

 

Level of Knowledge: Conceptual and Application

 

Making Your Business Inclusive- this workshop will focus on the ethics of running a successful business. With Diversity, Inclusion & Belongingness being a key in today's business world

 

Unit-3
Teaching Hours:4
HOW TO LEVERAGE LINKEDIN
 

 

Level of Knowledge: Conceptual and application

 

How to leverage LinkedIn-Profile to Opportunities. How to create a good LinkedIn Profile; How to look for Job Opportunities & Internships on the Platform

 

Unit-3
Teaching Hours:4
HOW TO LEVERAGE LINKEDIN
 

 

Level of Knowledge: Conceptual and application

 

How to leverage LinkedIn-Profile to Opportunities. How to create a good LinkedIn Profile; How to look for Job Opportunities & Internships on the Platform

 

Unit-3
Teaching Hours:4
HOW TO LEVERAGE LINKEDIN
 

 

Level of Knowledge: Conceptual and application

 

How to leverage LinkedIn-Profile to Opportunities. How to create a good LinkedIn Profile; How to look for Job Opportunities & Internships on the Platform

 

Unit-4
Teaching Hours:4
BUSINESS DECISION-MAKING
 

 

Level of Knowledge: Conceptual and Application

 

Essence of business decision-making process, cost benefit analysis, introduction to system thinking and mapping the system level impact.

 

Unit-4
Teaching Hours:4
BUSINESS DECISION-MAKING
 

 

Level of Knowledge: Conceptual and Application

 

Essence of business decision-making process, cost benefit analysis, introduction to system thinking and mapping the system level impact.

 

Unit-4
Teaching Hours:4
BUSINESS DECISION-MAKING
 

 

Level of Knowledge: Conceptual and Application

 

Essence of business decision-making process, cost benefit analysis, introduction to system thinking and mapping the system level impact.

 

Unit-5
Teaching Hours:4
BUSINESS RISK-MITIGATION
 

 

Level of Knowledge: Conceptual and Application

 

Business risk, mapping to uncertainty, risk mitigation tools and frame works - such as FMEA, trends of business risks, risk management

 

Unit-5
Teaching Hours:4
BUSINESS RISK-MITIGATION
 

 

Level of Knowledge: Conceptual and Application

 

Business risk, mapping to uncertainty, risk mitigation tools and frame works - such as FMEA, trends of business risks, risk management

 

Unit-5
Teaching Hours:4
BUSINESS RISK-MITIGATION
 

 

Level of Knowledge: Conceptual and Application

 

Business risk, mapping to uncertainty, risk mitigation tools and frame works - such as FMEA, trends of business risks, risk management

 

Unit-6
Teaching Hours:4
DESIGN THINKING AND BUSINESS DECISION
 

 

Level of Knowledge: Conceptual

 

Introduction to design-thinking, application of design thinking in problem identification, customer journey map, offerings

 

Unit-6
Teaching Hours:4
DESIGN THINKING AND BUSINESS DECISION
 

 

Level of Knowledge: Conceptual

 

Introduction to design-thinking, application of design thinking in problem identification, customer journey map, offerings

 

Unit-6
Teaching Hours:4
DESIGN THINKING AND BUSINESS DECISION
 

 

Level of Knowledge: Conceptual

 

Introduction to design-thinking, application of design thinking in problem identification, customer journey map, offerings

 

Unit-7
Teaching Hours:4
UNDERSTANDING THE BUSINESS TRENDS
 

 

Level of Knowledge: Conceptual and Application

 

 

 

Understanding the Business trends, linking the past and forecasting the future of business and technology, technology enabled platform for future business such as AI, block-chain, big data etc.,

 

Unit-7
Teaching Hours:4
UNDERSTANDING THE BUSINESS TRENDS
 

 

Level of Knowledge: Conceptual and Application

 

 

 

Understanding the Business trends, linking the past and forecasting the future of business and technology, technology enabled platform for future business such as AI, block-chain, big data etc.,

 

Unit-7
Teaching Hours:4
UNDERSTANDING THE BUSINESS TRENDS
 

 

Level of Knowledge: Conceptual and Application

 

 

 

Understanding the Business trends, linking the past and forecasting the future of business and technology, technology enabled platform for future business such as AI, block-chain, big data etc.,

 

Text Books And Reference Books:

http://www.sixsigmacertificationcourse.com/risk-mitigation-fmea-sixsigma/

https://www.interaction-design.org/

https://corporatefinanceinstitute.com/

Essential Reading / Recommended Reading

Essential Reading / Recommended Reading: 

www.firedotfly.com 

www.rgafacilities.com 

 

www.reapbenefit.com

Evaluation Pattern

Overall Assessment Description

 

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

7 Components

10

70 %

70

Attendance

1/Hour

30 %

30

Total

 

100%

100

BBA511F - TIME SERIES ANALYSIS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is to provide a comprehensive and systematic account of financial econometric models and their applications to modeling and financial time series data including the return forecasting, volatility. While econometric theory is briefly touched on, most of the emphasis is on applied time series modeling and forecasting. Students at the end of the course will have a working knowledge of financial time series data and gain expertise in the software to conduct the analyses.

 

Course objectives:

        To develop simple and multiple regression models and validate the efficiency of the estimated regression models.

        To forecast financial data using econometric techniques (ARIMA) and measure their effectiveness

  • To estimate volatility of Financial time series variables 

Learning Outcome

CO1: Develop simple and multiple regression models and validate the efficiency of the estimated regression models.

CO2: Forecast financial data using econometric techniques (ARIMA) and measure their effectiveness

CO3: Estimate volatility of Financial time series variables

Unit-1
Teaching Hours:4
INTRODUCTION
 

Nature and Scope of Econometrics - Introduction to what is econometrics and steps taken by an econometrician in carrying out an empirical study. Different data types – cross section, time series and panel data and problems associated with them. 

 

 

Unit-1
Teaching Hours:4
INTRODUCTION
 

Nature and Scope of Econometrics - Introduction to what is econometrics and steps taken by an econometrician in carrying out an empirical study. Different data types – cross section, time series and panel data and problems associated with them. 

 

 

Unit-1
Teaching Hours:4
INTRODUCTION
 

Nature and Scope of Econometrics - Introduction to what is econometrics and steps taken by an econometrician in carrying out an empirical study. Different data types – cross section, time series and panel data and problems associated with them. 

 

 

Unit-2
Teaching Hours:8
LINEAR REGRESSION ANALYSIS AND DIAGNOSTICS STATISTICS
 

Estimation of model by method of ordinary least squares; properties of estimators; goodness of fit; Multiple Linear Regression Model: Estimation of parameters; properties of OLS estimators; goodness of fit - R2 and adjusted R2; Violations of CLRM Assumptions: Consequences, Detection and Remedies - Multicollinearity; heteroscedasticity 

Unit-2
Teaching Hours:8
LINEAR REGRESSION ANALYSIS AND DIAGNOSTICS STATISTICS
 

Estimation of model by method of ordinary least squares; properties of estimators; goodness of fit; Multiple Linear Regression Model: Estimation of parameters; properties of OLS estimators; goodness of fit - R2 and adjusted R2; Violations of CLRM Assumptions: Consequences, Detection and Remedies - Multicollinearity; heteroscedasticity 

Unit-2
Teaching Hours:8
LINEAR REGRESSION ANALYSIS AND DIAGNOSTICS STATISTICS
 

Estimation of model by method of ordinary least squares; properties of estimators; goodness of fit; Multiple Linear Regression Model: Estimation of parameters; properties of OLS estimators; goodness of fit - R2 and adjusted R2; Violations of CLRM Assumptions: Consequences, Detection and Remedies - Multicollinearity; heteroscedasticity 

Unit-3
Teaching Hours:8
UNIVARIATE TIME SERIES MODEL : ARIMA
 

Univariate Autoregressive Models - Univariate Moving Average Models - Autoregressive-Moving Average Models. Forecasting Univariate   financial Time Series Models- ARIMA Model- Box-Jenkins approach - Forecasting Evaluation Statistics

Unit-3
Teaching Hours:8
UNIVARIATE TIME SERIES MODEL : ARIMA
 

Univariate Autoregressive Models - Univariate Moving Average Models - Autoregressive-Moving Average Models. Forecasting Univariate   financial Time Series Models- ARIMA Model- Box-Jenkins approach - Forecasting Evaluation Statistics

Unit-3
Teaching Hours:8
UNIVARIATE TIME SERIES MODEL : ARIMA
 

Univariate Autoregressive Models - Univariate Moving Average Models - Autoregressive-Moving Average Models. Forecasting Univariate   financial Time Series Models- ARIMA Model- Box-Jenkins approach - Forecasting Evaluation Statistics

Unit-4
Teaching Hours:10
CONDITIONAL VARIANCE MODELS
 

Volatility Clustering- Meaning and measurement - Leverage Effects- Econometric models of volatility - Auto Regressive Conditional Heteroscedasticity (ARCH) Model- Generalized Auto Regressive Conditional Heteroscedasticity (GARCH) Model - Extensions to GARCH-Exponential GARCH and Threshold GARCH models.

Unit-4
Teaching Hours:10
CONDITIONAL VARIANCE MODELS
 

Volatility Clustering- Meaning and measurement - Leverage Effects- Econometric models of volatility - Auto Regressive Conditional Heteroscedasticity (ARCH) Model- Generalized Auto Regressive Conditional Heteroscedasticity (GARCH) Model - Extensions to GARCH-Exponential GARCH and Threshold GARCH models.

Unit-4
Teaching Hours:10
CONDITIONAL VARIANCE MODELS
 

Volatility Clustering- Meaning and measurement - Leverage Effects- Econometric models of volatility - Auto Regressive Conditional Heteroscedasticity (ARCH) Model- Generalized Auto Regressive Conditional Heteroscedasticity (GARCH) Model - Extensions to GARCH-Exponential GARCH and Threshold GARCH models.

Text Books And Reference Books:
  1. D. N. Gujarati and D.C. Porter, Essentials of Econometrics, McGraw Hill, 5th edition, International Edition
Essential Reading / Recommended Reading
  1. Chris Brooks, Introductory Econometrics to Finance - Cambridge University Press, 2002
  2. Christopher Dougherty, Introduction to Econometrics, Oxford University Press, 3rd edition, Indian Edition, 2007.
  3. Jan Kmenta, Elements of Econometrics, Indian Reprint, Khosla Publishing House,2nd edition, 2008.
Evaluation Pattern

CIA I:  30 marks (100% weightage) CIAII :  30 marks (100% weightage) CIA III : 30 marks (100% weightage) Attendance and class participation: 10 marks (100% weightage) 

BBA511H - TALENT ACQUISITION SKILLS-I (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

 Course Description: 

HR managers are the key to the success of talent acquisition and management for the organization. They are responsible for providing the organization with the proper key performance indicators to show that the organization is in alignment with its mission, values and goals. HR is also responsible for ensuring that supervisors and managers as well as rank and file employees understand the corporate policies and procedures. They have the responsibility to ensure that these processes are applied consistently and correctly. HR has the responsibility to learn the language of business so that they can communicate with the management of the organization in their space rather than that of HR and emerge as a true business partner.

 

Course Objectives:

 

  •  To extend HR Concepts and theories to real life situations. 
  •  To take part in designing and executing various learning activities.
  •  To develop written and oral communication skills. 
  • To build different perspectives on HR related issues and challenges

 

 

Learning Outcome

CO1: Analyze the various aspects of talent management in organizations.

CO2: Compare and contrast different practices adopted by the organization to address the HR issues.

CO3: Explain the content on different aspects of talent acquisition and management practices.

CO4: Develop novel approaches and methodologies in talent acquisition

Unit-1
Teaching Hours:6
Recruitment Ad Design
 

 

Level of Knowledge: Conceptual

 

Matching brand promise and employer branding, designing appropriate ads with respect to size, content, branding, placement.

 

Unit-1
Teaching Hours:6
Recruitment Ad Design
 

 

Level of Knowledge: Conceptual

 

Matching brand promise and employer branding, designing appropriate ads with respect to size, content, branding, placement.

 

Unit-1
Teaching Hours:6
Recruitment Ad Design
 

 

Level of Knowledge: Conceptual

 

Matching brand promise and employer branding, designing appropriate ads with respect to size, content, branding, placement.

 

Unit-1
Teaching Hours:6
Recruitment Ad Design
 

 

Level of Knowledge: Conceptual

 

Matching brand promise and employer branding, designing appropriate ads with respect to size, content, branding, placement.

 

Unit-2
Teaching Hours:6
Evaluating Resumes
 

 

Level of Knowledge: Conceptual

 

Selection of keywords based on JD and JS, Filtering, looking for gaps in CVs, comparison of Cvs, shortlisting of CVs

 

Unit-2
Teaching Hours:6
Evaluating Resumes
 

 

Level of Knowledge: Conceptual

 

Selection of keywords based on JD and JS, Filtering, looking for gaps in CVs, comparison of Cvs, shortlisting of CVs

 

Unit-2
Teaching Hours:6
Evaluating Resumes
 

 

Level of Knowledge: Conceptual

 

Selection of keywords based on JD and JS, Filtering, looking for gaps in CVs, comparison of Cvs, shortlisting of CVs

 

Unit-2
Teaching Hours:6
Evaluating Resumes
 

 

Level of Knowledge: Conceptual

 

Selection of keywords based on JD and JS, Filtering, looking for gaps in CVs, comparison of Cvs, shortlisting of CVs

 

Unit-3
Teaching Hours:6
Preliminary Interview
 

 

Level of Knowledge: Conceptual

 

Designing preliminary interview questions based on the CV given, conducting telephonic preliminary interviews, and evaluation of the candidate based on preliminary interview.

 

Unit-3
Teaching Hours:6
Preliminary Interview
 

 

Level of Knowledge: Conceptual

 

Designing preliminary interview questions based on the CV given, conducting telephonic preliminary interviews, and evaluation of the candidate based on preliminary interview.

 

Unit-3
Teaching Hours:6
Preliminary Interview
 

 

Level of Knowledge: Conceptual

 

Designing preliminary interview questions based on the CV given, conducting telephonic preliminary interviews, and evaluation of the candidate based on preliminary interview.

 

Unit-3
Teaching Hours:6
Preliminary Interview
 

 

Level of Knowledge: Conceptual

 

Designing preliminary interview questions based on the CV given, conducting telephonic preliminary interviews, and evaluation of the candidate based on preliminary interview.

 

Unit-4
Teaching Hours:6
Selection Testing
 

 

Level of Knowledge: Conceptual

 

Designing various types of selection tests based on the job requirements provided. 

 

Unit-4
Teaching Hours:6
Selection Testing
 

 

Level of Knowledge: Conceptual

 

Designing various types of selection tests based on the job requirements provided. 

 

Unit-4
Teaching Hours:6
Selection Testing
 

 

Level of Knowledge: Conceptual

 

Designing various types of selection tests based on the job requirements provided. 

 

Unit-4
Teaching Hours:6
Selection Testing
 

 

Level of Knowledge: Conceptual

 

Designing various types of selection tests based on the job requirements provided. 

 

Unit-5
Teaching Hours:4
Evaluation Forms
 

 

Level of Knowledge: Conceptual

Design candidate evaluation forms for various positions in various organizations.

Unit-5
Teaching Hours:4
Evaluation Forms
 

 

Level of Knowledge: Conceptual

Design candidate evaluation forms for various positions in various organizations.

Unit-5
Teaching Hours:4
Evaluation Forms
 

 

Level of Knowledge: Conceptual

Design candidate evaluation forms for various positions in various organizations.

Unit-5
Teaching Hours:4
Evaluation Forms
 

 

Level of Knowledge: Conceptual

Design candidate evaluation forms for various positions in various organizations.

Unit-6
Teaching Hours:2
Interviewing Skills
 

 

Level of Knowledge: Conceptual

 

Examine various interviewing techniques, designing a structured interview schedule for various positions, interviewing through Skype.

 

Unit-6
Teaching Hours:2
Interviewing Skills
 

 

Level of Knowledge: Conceptual

 

Examine various interviewing techniques, designing a structured interview schedule for various positions, interviewing through Skype.

 

Unit-6
Teaching Hours:2
Interviewing Skills
 

 

Level of Knowledge: Conceptual

 

Examine various interviewing techniques, designing a structured interview schedule for various positions, interviewing through Skype.

 

Unit-6
Teaching Hours:2
Interviewing Skills
 

 

Level of Knowledge: Conceptual

 

Examine various interviewing techniques, designing a structured interview schedule for various positions, interviewing through Skype.

 

Text Books And Reference Books:

Nil

Evaluation Pattern

 

 

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA I

Designing a recruitment advertisement 

1

25

100

25

CIA II

Examining Selection Processes

2,3

25

100

25

CIA III

Project Report – Based on Primary Research 

4,5

25

100

25

CIA IV

Activity Based Learning

 

6

25

100

25

ESE

N/A

 

 

 

 

School Guidelines & Cohort guidelines applicable for the assessments

 

Student must maintain 90% attendance in classes in the two-week preceding the submission date of each CIA

 

Use of AI tools should be strictly as per university guidelines

 

For any report/ written submission, similarity should be less than 15 %

BBA511M - MARKET FORECASTING AND CONSUMER ANALYSIS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:1

Course Objectives/Course Description

 

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. Students are required to know the essential principles and practices of marketing in the digital economy.

Course Objectives:

      To discuss how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

  • To estimate related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced

Learning Outcome

CO1: Students are able to discuss how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

CO2: Students are able to estimate related technologies exert a profound influence on how business and social institutions evolve, how they are challenged and sometimes, even displaced

Unit-1
Teaching Hours:6
BEHAVIORAL FOUNDATIONS
 

Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You), privacy concerns, Fake News detection. 

Unit-1
Teaching Hours:6
BEHAVIORAL FOUNDATIONS
 

Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You), privacy concerns, Fake News detection. 

Unit-1
Teaching Hours:6
BEHAVIORAL FOUNDATIONS
 

Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You), privacy concerns, Fake News detection. 

Unit-1
Teaching Hours:6
BEHAVIORAL FOUNDATIONS
 

Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You), privacy concerns, Fake News detection. 

Unit-2
Teaching Hours:6
NEW FORMS OF INTERACTION
 

Frictions and Commerce, Variety and the Digital Economy, Online-Offline Interaction and the Omni Channel World, Reputation and Reviews, Networks

Unit-2
Teaching Hours:6
NEW FORMS OF INTERACTION
 

Frictions and Commerce, Variety and the Digital Economy, Online-Offline Interaction and the Omni Channel World, Reputation and Reviews, Networks

Unit-2
Teaching Hours:6
NEW FORMS OF INTERACTION
 

Frictions and Commerce, Variety and the Digital Economy, Online-Offline Interaction and the Omni Channel World, Reputation and Reviews, Networks

Unit-2
Teaching Hours:6
NEW FORMS OF INTERACTION
 

Frictions and Commerce, Variety and the Digital Economy, Online-Offline Interaction and the Omni Channel World, Reputation and Reviews, Networks

Unit-3
Teaching Hours:6
MEDIA SELECTION METHOD
 

Social media selection techniques, copyright issues in online marketing. 

Unit-3
Teaching Hours:6
MEDIA SELECTION METHOD
 

Social media selection techniques, copyright issues in online marketing. 

Unit-3
Teaching Hours:6
MEDIA SELECTION METHOD
 

Social media selection techniques, copyright issues in online marketing. 

Unit-3
Teaching Hours:6
MEDIA SELECTION METHOD
 

Social media selection techniques, copyright issues in online marketing. 

Unit-4
Teaching Hours:6
SOCIAL MEDIA MARKETING STRATEGIES
 

Content marketing, social media content development, Memes marketing, troll marketing, product placement in social media content 

Unit-4
Teaching Hours:6
SOCIAL MEDIA MARKETING STRATEGIES
 

Content marketing, social media content development, Memes marketing, troll marketing, product placement in social media content 

Unit-4
Teaching Hours:6
SOCIAL MEDIA MARKETING STRATEGIES
 

Content marketing, social media content development, Memes marketing, troll marketing, product placement in social media content 

Unit-4
Teaching Hours:6
SOCIAL MEDIA MARKETING STRATEGIES
 

Content marketing, social media content development, Memes marketing, troll marketing, product placement in social media content 

Unit-5
Teaching Hours:4
NEW MEDIA PLATFORMS
 

Networks Effects, Social Advertising and Social Targeting

Unit-5
Teaching Hours:4
NEW MEDIA PLATFORMS
 

Networks Effects, Social Advertising and Social Targeting

Unit-5
Teaching Hours:4
NEW MEDIA PLATFORMS
 

Networks Effects, Social Advertising and Social Targeting

Unit-5
Teaching Hours:4
NEW MEDIA PLATFORMS
 

Networks Effects, Social Advertising and Social Targeting

Unit-6
Teaching Hours:2
VIRAL MARKETING
 

Viral Product Features and Viral Content, Organic Celebrity, Persuasion, and Sentiment, Online Community and Models of Influence

Unit-6
Teaching Hours:2
VIRAL MARKETING
 

Viral Product Features and Viral Content, Organic Celebrity, Persuasion, and Sentiment, Online Community and Models of Influence

Unit-6
Teaching Hours:2
VIRAL MARKETING
 

Viral Product Features and Viral Content, Organic Celebrity, Persuasion, and Sentiment, Online Community and Models of Influence

Unit-6
Teaching Hours:2
VIRAL MARKETING
 

Viral Product Features and Viral Content, Organic Celebrity, Persuasion, and Sentiment, Online Community and Models of Influence

Evaluation Pattern

CIA1- 30 marks

CIA2- 15 marks 

CIA3- 15 marks

CIA4- 30 marks

Class Participation and Attendance-20

 

BBA531 - STRATEGIC MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

An Organization consists of different departments and processes. Managers at all level must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspective. The subject provides an insight on the strategy adopted by the companies in response to environmental change. The course provides a comprehensive and integrated presentation of current strategic management thinking in a clear and succinct format.

 

Course Objective:

·       To learn the fundamentals of strategic management using the case method.

·       To understand the fundamental principles & interrelationships among business functions such as: R & D, Production, Marketing, Customer Service, finance, human resources and Information Technology

·       To understand the interrelationships of business to individuals, other organizations, government and society.

Learning Outcome

CLO1: Explain the strategy adopted by the companies in response to environmental changes.

CLO2: Illustrate the manner in which strategic and competitive advantage is developed.

CLO3: Explain various methods and techniques for internal analysis.

CLO4: Determine how positioning of the firm in the industry help to determine the competitive advantage.

CLO5: Outline the tools and technique for strategic analysis to understand different business strategies.

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Text Books And Reference Books:

Rao, V.S.P., & Krishna, V.H., (2013).Strategic Management: Text and Cases. New Delhi: Excel Books.

Essential Reading / Recommended Reading

1.     Amason, A.C. (2011). Strategic Management :From theory to Practice(1st ed.). New York: Routledge. 

2.     Barney, J.B. &Hesterly, W.S.(2011).Strategic Management & Competitive Advantage: Concepts & Cases(4th ed.). Prentice Hall.

3.     Dess, G., Eisner, A., Lumpkin, G.T., &Namara, G.M. (2011).Strategic Management: creating competitive advantages (6thed.).McGraw Hill Education.

4.     Hill, C.W.L., & Jones, G.R. (2012). Strategic Management-An Integrated Approach (10thed.).South Western: Cengage Learning.

Evaluation Pattern

Component of Final Grade

Description

Units

Max Marks

Weightage

Total marks in final grade

CIA 1

Group Assignment

1,2

20

100%

20

CIA 2

Mid Semester Examination

1,2,3,4

50

50 %

25

CIA 3

Individual Assignment

5

20

100%

20

ESE

End Semester Examination

5,6,7

50

60%

30

Attendance

 

 

5

100 %

5

Total

 

 

 

100%

100

BBA532 - TAXATION LAWS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

India has a well-developed tax structure with a three-tier federal structure,comprising the Union Government, the State Governments and the Urban/Rural Local Bodies. The power to levy taxes and duties is distributed among the three tiers of Governments, in accordance with the provisions of the Indian Constitution. The study of tax laws is of a great importance for Management students as it exposes students to the tax environment in India. This course is introduced as part of the BBA program to give an overall idea about the theoretical and practical aspects of direct and indirect taxes in India. The content of the course is arranged in such a manner that it gives an outline of the Income tax law and GST Law in an analytical and simple manner.

Course Objectives:

  1. To demonstrate the concepts of Direct Taxation, Tax regime, Law and Practice in India.  
  2. To outline the basic concepts and Practice of Goods and Service Tax in India.
  3. To apply the knowledge in computing Taxable Income.
  4. To exhibit tax planning skills to minimize tax liability by adhering to the provisions of legal enactments governing Taxes in India.
  5. To explain the Law and Practice of Customs Act  in India

Learning Outcome

CO1: Demonstrate the understanding of basic concepts of Direct Taxation especially Income Tax Law and Practice in India.

CO2: Application of the knowledge in computing Taxable Income

CO3: Assess various tax planning measures to minimize tax liability

CO4: Apply the basic concepts and Practice of Goods and Service Tax in India.

CO5: Explain the law and practice of the Customs Act in India.

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-2
Teaching Hours:8
Income from Salary
 

Chargeability, Treatment of Various Allowances, Perquisites, and their Valuation, Treatment of Provident Fund, profit in Lieu of salary, Deductions from Gross Salary (Practical Problems). Retirement Benefits Computation of taxable salary.

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-3
Teaching Hours:6
Income from House Property
 

Chargeability, annual value and its determination, deemed ownership deductions from annual value, Computation of taxable income under the head house property (theory with problems)

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-4
Teaching Hours:10
Profits and Gains of Business and Profession
 

Meaning of Business and Profession, Incomes Chargeable under this head

Computation of Taxable Income from business (Sole proprietorship firms) and profession.

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-5
Teaching Hours:8
Capital Gains
 

Meaning of important terms, Short term and Long-term capital gain, cost of acquisition of capital assets, Computation of capital gains, exemptions from LTGC only deductions u/s 54, 54B, 54EC and 54F (theory with simple problems)

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-6
Teaching Hours:8
Income from Other Sources, deductions and Gross Total Income
 

Incomes taxable under income from other sources, deductions allowed (applicable only to individuals) Section 80C to 80U, Computation of GTI

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-7
Teaching Hours:7
Goods and Services Tax (GST)
 

Overview of GST, Dual structure, GST council, Definition of Supply, Levy and Tax and Input tax credit. (Theory with simple problems)

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Unit-8
Teaching Hours:8
Customs Duty
 

Basic concepts, Types of customs duty, Assessable value and computation of total customs duty, Baggage and Courier.

Text Books And Reference Books:

1.      Gaur, V.P. & Narang, B.K. (2024), Income Tax Law and practice. Kalyani Publishers, New Delhi.

Essential Reading / Recommended Reading

BOOKS FOR REFERENCE:

  1. Singhania,(AY 2022-2023) Income tax law and practice , Taxman publishers, NewDelhi
  2. Income tax law and Practice (2020), Dr. Mehrotra and Goyal, Sahitya Bhavan Publications
  3. Datey V S (2022-23), GST Laws and Practice with Customs and Foreign Tax Practice, Taxman Publications, New Delhi
  4. Singhania,(2022-23) Income tax law and practice , Taxman publishers, NewDelhi
  5. Income tax law and Practice (2020), Dr. Mehrotra and Goyal, Sahitya Bhavan  Publications 
  6. Datey V S (2022-23), GST Laws and Practice with Customs and Foreign Tax Practice, Taxman Publications, New Delhi.
Evaluation Pattern

Component

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

 Written assignment   Individual submission

I

20

100%

20

CIA2

Mid semester Examination

 

I/II/III

50

50%

25

CIA3

 Written assignment   Individual submission

 

IV/V/VI&VII

20

100%

20

ESE

2 Hours written examination

ALL

50

 60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBA541E - MANAGEMENT OF BUSINESS SUSTAINABILITY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This entails sustained efforts by management people to raise the quality of life of people. The Course engages with how and why companies form sustainability strategies and considers how an embedded perspective can be achieved through tools such as the planetary boundaries framework. Integrating sustainability into strategic initiatives of Business is especially important because these issues play out over the long term. The reality check for business leadership is that nine billion people simply cannot live well in this world if companies do not start leading new partnerships to co-create a safe operating space for humanity. In this course we consider how business leaders are taking this challenge seriously. 

Course Objectives: 

        To outline the broader perspective of Business Sustainability issues and their impact on the future of business. 

        To identify the role of businesses in sustainable  economic development           

        To examine the sustainable business standards-in Indian and Global context.

        To interpret  the Sustainability related management standards

        To develop an ability to plan and create a Sustainability Report  

 

Learning Outcome

CO1: Outline the broader perspective of Business Sustainability issues and their impact on the future of business.

CO2: Identify the role of businesses in sustainable economic development

CO3: Examine the sustainable business standards-in Indian and Global context

CO4: Interpret the Sustainability related management standards for businesses

CO5: Develop an ability to plan and create a Business Sustainability Report

Unit-1
Teaching Hours:12
UNIT I Introduction to Sustainability &Sustainable Business Environment. 12 Hrs
 

Level of Knowledge: Conceptual

 

Concept of Sustainability, Evolution, Approaches, and Principles of Sustainability: Social, Environmental, Economic and Financial Sustainability. Concept of Environment, Business and Society and Environmental sustainability. The Triple Bottom Line Approach to Business.

Unit-1
Teaching Hours:12
UNIT I Introduction to Sustainability &Sustainable Business Environment. 12 Hrs
 

Level of Knowledge: Conceptual

 

Concept of Sustainability, Evolution, Approaches, and Principles of Sustainability: Social, Environmental, Economic and Financial Sustainability. Concept of Environment, Business and Society and Environmental sustainability. The Triple Bottom Line Approach to Business.

Unit-2
Teaching Hours:12
UNIT II Monitoring and Measuring Sustainability Performance
 

Level of Knowledge: Conceptual

 

Establishing a sustainability management framework based of policy, system and procedures. Measuring, monitoring and improving sustainability performance. Establishing sustainability indicators, developing goals and improvement program.  Case study approach 

Unit-2
Teaching Hours:12
UNIT II Monitoring and Measuring Sustainability Performance
 

Level of Knowledge: Conceptual

 

Establishing a sustainability management framework based of policy, system and procedures. Measuring, monitoring and improving sustainability performance. Establishing sustainability indicators, developing goals and improvement program.  Case study approach 

Unit-3
Teaching Hours:12
UNIT III Sustainability related management standards and Indices
 

GRI Framework: disclosure requirements, Performance Indicators [Economic, Environmental, Labor Practices, Human Rights, Society, Product Responsibility] UN Global compact; OECD guidelines for Multinational Enterprises; OECD principles of Corporate Governance, ISO9001 Quality Management Standard; ISO 14001 Environmental Management System Standard; ISO 26000Social responsibility Guidance Standard.

Unit-3
Teaching Hours:12
UNIT III Sustainability related management standards and Indices
 

GRI Framework: disclosure requirements, Performance Indicators [Economic, Environmental, Labor Practices, Human Rights, Society, Product Responsibility] UN Global compact; OECD guidelines for Multinational Enterprises; OECD principles of Corporate Governance, ISO9001 Quality Management Standard; ISO 14001 Environmental Management System Standard; ISO 26000Social responsibility Guidance Standard.

Unit-4
Teaching Hours:10
UNIT IV Corporate Social Responsibility & Business Sustainability
 

Level of Knowledge: Conceptual

Linkage of Business and CSR, Legal and Economic Perspectives, Theories of CSR.

 

CSR Planning and Implementation: Need Mapping, prioritization, Roll-out, evaluating and scaling up CSR to maximize shared value. Cases: NTPC, ONGC, Tata Group and more.

Unit-4
Teaching Hours:10
UNIT IV Corporate Social Responsibility & Business Sustainability
 

Level of Knowledge: Conceptual

Linkage of Business and CSR, Legal and Economic Perspectives, Theories of CSR.

 

CSR Planning and Implementation: Need Mapping, prioritization, Roll-out, evaluating and scaling up CSR to maximize shared value. Cases: NTPC, ONGC, Tata Group and more.

Unit-5
Teaching Hours:14
UNIT V Planning a Sustainability Report& Sustainability Reporting
 

Level of Knowledge: Conceptual

 

Introduction to Sustainability Reporting: The Analysis and Research; Prerequisites of a sustainability Report, structure of a sustainability Report. Role of Regulators, Institutional Framework, stakeholder Engagement , Future of Sustainability Reporting, National Voluntary Guidelines, SEBI Guidelines, TERI-BCSD guidelines Sustainability Reporting at PSUs  ( Case Studies and Experience Sharing) Sustainability Reporting Practices by Corporate Sector (Experience sharing will be done by executives from companies from different sectors ) .Role  and need of financial and non-financial disclosures and reporting. 

Unit-5
Teaching Hours:14
UNIT V Planning a Sustainability Report& Sustainability Reporting
 

Level of Knowledge: Conceptual

 

Introduction to Sustainability Reporting: The Analysis and Research; Prerequisites of a sustainability Report, structure of a sustainability Report. Role of Regulators, Institutional Framework, stakeholder Engagement , Future of Sustainability Reporting, National Voluntary Guidelines, SEBI Guidelines, TERI-BCSD guidelines Sustainability Reporting at PSUs  ( Case Studies and Experience Sharing) Sustainability Reporting Practices by Corporate Sector (Experience sharing will be done by executives from companies from different sectors ) .Role  and need of financial and non-financial disclosures and reporting. 

Text Books And Reference Books:
  1. J.G. Stead & Edward Stead(2014): Sustainable Strategic Management, M. E. Sharpe & Co., 
Essential Reading / Recommended Reading
  1. Rogers, Jalal & Boyd (2020): An Introduction to Sustainable Development, PHI Learning,2007
  2. Singh (2011) Triple Bottom Line Reporting and Corporate Sustainability, PHI learning.
  3. J.G. Stead & Edward Stead: Management for a Small Planet, M.E. Sharpe& Co.,2010
  4. C.V. Baxi and Roopmanjari Sinha Roy(2015) Corporate Social Responsibility, Vikas Publishing House, New Delhi. 

 

Evaluation Pattern

omponent

 

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

20

100%

20

CIA2

50

50%

25

CIA3

20

100%

20

ESE

50

60%

30

Attendance

05

100

05

Total

 

 

100

 

 
 

 

BBA541F - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course provides a comprehensive coverage of theory, tools and techniques relating to investments, focusing mainly on stock(capital) market instruments. It also explains provides an insight to the regulatory framework, theoretical expositions and practical applications of investment of portfolio management. tools and techniques 

Course Learning Objectives: This course aims:

  1. To illustrate various investment avenues available for investors
  2. To apply fundamental analysis/ technical analysis on listed companies in India
  3. To evaluate Equity share/ bond based on valuation techniques 
  4. To appraise various types of derivatives available for hedging.
  5. To construct and revise portfolios by analysis and evaluation of risk – return trade-off.

Learning Outcome

CO1: To classify investment options for different classes of investors

CO2: To examine the fundamental and technical analysis results for buy/sell/hold decisions

CO3: To evaluate a given stock or bond based on its valuation

CO4: To appraise the effectiveness of derivatives as hedging tool for investors

CO5: To construct and revise portfolios based on risk return analysis

Unit-1
Teaching Hours:7
Introduction to Investments
 

Financial Meaning of investment - significance of savings and investment - understanding of security, portfolio, speculation, gambling, and arbitrage mechanisms - Risk- systematic risk and unsystematic risk-Interest rate risk, inflation risk etc.-financial and business risk Legal framework of securities market, Comparison between investment and speculation and its significance in Indian financial system, Profile of Indian investors and factors influencing investment decisions. Financial positions, tax positions, risk perception and attitude - Risk-Return relationship. 

Unit-1
Teaching Hours:7
Introduction to Investments
 

Financial Meaning of investment - significance of savings and investment - understanding of security, portfolio, speculation, gambling, and arbitrage mechanisms - Risk- systematic risk and unsystematic risk-Interest rate risk, inflation risk etc.-financial and business risk Legal framework of securities market, Comparison between investment and speculation and its significance in Indian financial system, Profile of Indian investors and factors influencing investment decisions. Financial positions, tax positions, risk perception and attitude - Risk-Return relationship. 

Unit-1
Teaching Hours:7
Introduction to Investments
 

Financial Meaning of investment - significance of savings and investment - understanding of security, portfolio, speculation, gambling, and arbitrage mechanisms - Risk- systematic risk and unsystematic risk-Interest rate risk, inflation risk etc.-financial and business risk Legal framework of securities market, Comparison between investment and speculation and its significance in Indian financial system, Profile of Indian investors and factors influencing investment decisions. Financial positions, tax positions, risk perception and attitude - Risk-Return relationship. 

Unit-2
Teaching Hours:7
Security analysis: Fundamental
 

Level of Knowledge: Conceptual/Analytical

 

Fundamental analysis – company, industry and economy analysis - Tools for economic analysis- analysis of GDP-Monetary policy, Inflation Interest rates International influences- links between economy and industry sectors-prediction about market behaviour. Compounding Effect, Investible grade attributes, Analysis of annual reports- P&L, Balance sheet, Cash flow. Financial Ratios. Margin of Safety. Single security Analysis: Return and Risk.

Unit-2
Teaching Hours:7
Security analysis: Fundamental
 

Level of Knowledge: Conceptual/Analytical

 

Fundamental analysis – company, industry and economy analysis - Tools for economic analysis- analysis of GDP-Monetary policy, Inflation Interest rates International influences- links between economy and industry sectors-prediction about market behaviour. Compounding Effect, Investible grade attributes, Analysis of annual reports- P&L, Balance sheet, Cash flow. Financial Ratios. Margin of Safety. Single security Analysis: Return and Risk.

Unit-2
Teaching Hours:7
Security analysis: Fundamental
 

Level of Knowledge: Conceptual/Analytical

 

Fundamental analysis – company, industry and economy analysis - Tools for economic analysis- analysis of GDP-Monetary policy, Inflation Interest rates International influences- links between economy and industry sectors-prediction about market behaviour. Compounding Effect, Investible grade attributes, Analysis of annual reports- P&L, Balance sheet, Cash flow. Financial Ratios. Margin of Safety. Single security Analysis: Return and Risk.

Unit-3
Teaching Hours:12
Security analysis: Technical
 

 

Level of Knowledge: Conceptual/Analytical

Assumptions in technical analysis, Charting techniques and patterns: points and figures chart, bar chart, Japanese Candlesticks , Single candlesticks pattern- Marubozu, Spinning Top, Dojis, Paper Umbrella, Hammer, Hanging Man, Shooting Star. Multiple candlesticks patterns- Engulfing, Piercing, Dark cloud cover, Harami, Gaps, Morning Star, Evening Star, Dow theory and Dow Patterns. contrary opinions theory, Trends, Indicators and trading signals: Support and Resistance, ROC, RSI, Moving average analysis, Simple Moving Average, EMA,MACD.

Unit-3
Teaching Hours:12
Security analysis: Technical
 

 

Level of Knowledge: Conceptual/Analytical

Assumptions in technical analysis, Charting techniques and patterns: points and figures chart, bar chart, Japanese Candlesticks , Single candlesticks pattern- Marubozu, Spinning Top, Dojis, Paper Umbrella, Hammer, Hanging Man, Shooting Star. Multiple candlesticks patterns- Engulfing, Piercing, Dark cloud cover, Harami, Gaps, Morning Star, Evening Star, Dow theory and Dow Patterns. contrary opinions theory, Trends, Indicators and trading signals: Support and Resistance, ROC, RSI, Moving average analysis, Simple Moving Average, EMA,MACD.

Unit-3
Teaching Hours:12
Security analysis: Technical
 

 

Level of Knowledge: Conceptual/Analytical

Assumptions in technical analysis, Charting techniques and patterns: points and figures chart, bar chart, Japanese Candlesticks , Single candlesticks pattern- Marubozu, Spinning Top, Dojis, Paper Umbrella, Hammer, Hanging Man, Shooting Star. Multiple candlesticks patterns- Engulfing, Piercing, Dark cloud cover, Harami, Gaps, Morning Star, Evening Star, Dow theory and Dow Patterns. contrary opinions theory, Trends, Indicators and trading signals: Support and Resistance, ROC, RSI, Moving average analysis, Simple Moving Average, EMA,MACD.

Unit-4
Teaching Hours:10
Security Pricing and Valuation
 

Level of Knowledge: Conceptual/Analytical 

Factors influencing valuation - methods of equity valuation - Earning Valuation modal - use of P/E ratio, Dividend modal - Zero and constant growth modals. Intrinsic value method, Calculation of present and forecasted price of the stock. Valuation of fixed income instruments – present and future value - Calculation of simple, holding period and maturity yield, annuities. Calculation of portfolio networth. 

Unit-4
Teaching Hours:10
Security Pricing and Valuation
 

Level of Knowledge: Conceptual/Analytical 

Factors influencing valuation - methods of equity valuation - Earning Valuation modal - use of P/E ratio, Dividend modal - Zero and constant growth modals. Intrinsic value method, Calculation of present and forecasted price of the stock. Valuation of fixed income instruments – present and future value - Calculation of simple, holding period and maturity yield, annuities. Calculation of portfolio networth. 

Unit-4
Teaching Hours:10
Security Pricing and Valuation
 

Level of Knowledge: Conceptual/Analytical 

Factors influencing valuation - methods of equity valuation - Earning Valuation modal - use of P/E ratio, Dividend modal - Zero and constant growth modals. Intrinsic value method, Calculation of present and forecasted price of the stock. Valuation of fixed income instruments – present and future value - Calculation of simple, holding period and maturity yield, annuities. Calculation of portfolio networth. 

Unit-5
Teaching Hours:6
Future and Option
 

Level of Knowledge: Conceptual/ Analytical

 

Introduction to derivatives – Features – Types – Commodity derivatives and Financial derivatives – Kinds of commodity derivatives – Commodity derivative market in India -  Kinds of financial derivatives – financial derivative market in India. Futures – meaning, index futures, valuation of index future. Arbitrage, hedging, advantages of index futures.
Options – meaning and salient features, call and put options, market structure, futures v/s options. Option trading strategies. 

Unit-5
Teaching Hours:6
Future and Option
 

Level of Knowledge: Conceptual/ Analytical

 

Introduction to derivatives – Features – Types – Commodity derivatives and Financial derivatives – Kinds of commodity derivatives – Commodity derivative market in India -  Kinds of financial derivatives – financial derivative market in India. Futures – meaning, index futures, valuation of index future. Arbitrage, hedging, advantages of index futures.
Options – meaning and salient features, call and put options, market structure, futures v/s options. Option trading strategies. 

Unit-5
Teaching Hours:6
Future and Option
 

Level of Knowledge: Conceptual/ Analytical

 

Introduction to derivatives – Features – Types – Commodity derivatives and Financial derivatives – Kinds of commodity derivatives – Commodity derivative market in India -  Kinds of financial derivatives – financial derivative market in India. Futures – meaning, index futures, valuation of index future. Arbitrage, hedging, advantages of index futures.
Options – meaning and salient features, call and put options, market structure, futures v/s options. Option trading strategies. 

Unit-6
Teaching Hours:12
Portfolio Theory, Models and Analysis
 

Meaning, return on portfolio, risk on portfolio, portfolio managers, SEBI guidelines for portfolio managers, portfolio management services. Efficient Market Hypothesis,Portfolio theory - contribution of William Sharpe and Harry Markowitz,- Single index model, capital asset pricing modal and arbitrage pricing theory.

Unit-6
Teaching Hours:12
Portfolio Theory, Models and Analysis
 

Meaning, return on portfolio, risk on portfolio, portfolio managers, SEBI guidelines for portfolio managers, portfolio management services. Efficient Market Hypothesis,Portfolio theory - contribution of William Sharpe and Harry Markowitz,- Single index model, capital asset pricing modal and arbitrage pricing theory.

Unit-6
Teaching Hours:12
Portfolio Theory, Models and Analysis
 

Meaning, return on portfolio, risk on portfolio, portfolio managers, SEBI guidelines for portfolio managers, portfolio management services. Efficient Market Hypothesis,Portfolio theory - contribution of William Sharpe and Harry Markowitz,- Single index model, capital asset pricing modal and arbitrage pricing theory.

Unit-7
Teaching Hours:6
Portfolio Evaluation
 

Portfolio evaluation: Sharpe ratio, Treynor ratio, Jensen ratio. International Portfolio Investment and management – Risk and return in international diversification. Trends in portfolio management, strategies: active and passive strategies, fees.

Unit-7
Teaching Hours:6
Portfolio Evaluation
 

Portfolio evaluation: Sharpe ratio, Treynor ratio, Jensen ratio. International Portfolio Investment and management – Risk and return in international diversification. Trends in portfolio management, strategies: active and passive strategies, fees.

Unit-7
Teaching Hours:6
Portfolio Evaluation
 

Portfolio evaluation: Sharpe ratio, Treynor ratio, Jensen ratio. International Portfolio Investment and management – Risk and return in international diversification. Trends in portfolio management, strategies: active and passive strategies, fees.

Text Books And Reference Books:

Chandra P.(2017) Investment Analysis and Portfolio Management Mcgraw Hill India

Essential Reading / Recommended Reading

1.Kevin S. (2015) Security Analysis and Portfolio Management PHI learning  Pvt Ltd

2.Madhumati, R.M. (2008). Investment Analysis and Portfolio Management. New Delhi: Pearson Education 

3.Fischer D.E. (2009). Security Analysis and Portfolio Management.  Pearson EducationBhalla, V.K. (2008). Investment Management. New Delhi: S. Chand.

4.Avadhani, V.A. (2008). Security Analysis and Portfolio Management. New Delhi: Himalaya publications 

 

Evaluation Pattern
Component of Final Grade Max Marks per Component Weightage towards Final Grade Total Marks per Component in Final Grade
CIA-I (10+10) 20 20% 20
CIA-II 50 25% 25
CIA-III 20 20% 20
End Semester 50 30% 30
Attendance 5 5% 5
Total     100

BBA541H - INDUSTRIAL RELATIONS LAW (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The course offers an overview of the employment relations involving employees, association of employees, employers and government in the Indian context. The course intends to impart working knowledge of laws governing the employment relationship in India as formulated by the state and central government. It also sheds light on the causes of industrial conflicts, their consequences and machinery to resolve industrial conflicts. 

Course Objectives:

      To provide an understanding of the scenario of the employment relations in India and the evolution in the role of participants over a while 

      To identify the characteristics of the Indian workforce and the role of trade unions.

      To list the various laws related to different categories of employees, trade unions, working conditions, and social and economic security during employment and unemployment.  

      To examine the sources of industrial conflict and its implication on the industry and economic growth of the country.

  • To outline the appropriate machinery to resolve the conflicts between employer and employee. 

Learning Outcome

CLO1: Assess the factors that shape the environment of industrial relations and the characteristics of the workforce in India.

CLO2: Examine the role played by various stakeholders in industrial relations and its implication on social and economic scenarios in India.

CLO3: Evaluate the various laws and regulations governing the terms of employment and working conditions in industrial establishments.

CLO4: Discuss government machinery to settle industrial disputes.

CLO5: Propose measures to promote harmonious employment relations.

Unit-1
Teaching Hours:8
Industrial Relation: Evolution and Growth
 

Evolution of Industrial Relations – Definition and Scope of Industrial Relations – Objectives and Essential Features of Industrial Relations – Participants and Dynamics of their Participation in Industrial Relations – Industrial Relation Perspective and Approach; Role of State- The Labour Policy – International Labour Organization - Impact of ILO on Indian Labour Relations -Trends in Industrial Relations Management  - Changing Characteristics of Industrial Workforce – Demand for Labour – The Challenges to IR.

 
Unit-1
Teaching Hours:8
Industrial Relation: Evolution and Growth
 

Evolution of Industrial Relations – Definition and Scope of Industrial Relations – Objectives and Essential Features of Industrial Relations – Participants and Dynamics of their Participation in Industrial Relations – Industrial Relation Perspective and Approach; Role of State- The Labour Policy – International Labour Organization - Impact of ILO on Indian Labour Relations -Trends in Industrial Relations Management  - Changing Characteristics of Industrial Workforce – Demand for Labour – The Challenges to IR.

 
Unit-2
Teaching Hours:8
Trade Unionism and Trade Unions
 

The Concept of Trade Unionism – Politics and Trade Unions – Rights of Trade Unions – Roles, Functions and Objectives of Trade Unions – Classification of Trade Union – Trade Unions in India – Structure of Trade Unions in India – Union Security – Political Affiliation of Trade Unions – Problems of Trade Unions in India – Recognition of Unions – Rights of Recognized Unions – Trade Union Act 1926; Scope and Coverage, Objectives, Provisions.

 

Unit-2
Teaching Hours:8
Trade Unionism and Trade Unions
 

The Concept of Trade Unionism – Politics and Trade Unions – Rights of Trade Unions – Roles, Functions and Objectives of Trade Unions – Classification of Trade Union – Trade Unions in India – Structure of Trade Unions in India – Union Security – Political Affiliation of Trade Unions – Problems of Trade Unions in India – Recognition of Unions – Rights of Recognized Unions – Trade Union Act 1926; Scope and Coverage, Objectives, Provisions.

 

Unit-3
Teaching Hours:8
Social Security Legislations
 

Major legislation with Scope, Applicability, Coverage and Main Provisions of the following acts -Employee State Insurance Act 1948, Maternity Benefit Act 1961, Workmen’s Compensation Act, 1923, Payment of Gratuity Act 1972, Employee Provident Fund and Miscellaneous Provisions Act, 1952.

Unit-3
Teaching Hours:8
Social Security Legislations
 

Major legislation with Scope, Applicability, Coverage and Main Provisions of the following acts -Employee State Insurance Act 1948, Maternity Benefit Act 1961, Workmen’s Compensation Act, 1923, Payment of Gratuity Act 1972, Employee Provident Fund and Miscellaneous Provisions Act, 1952.

Unit-4
Teaching Hours:10
Laws governing working conditions
 

The Factories Act 1948 - objectives, scope and coverage, applicability; The Shops and Establishment Act 1953; Objectives, Scope and Coverage, Main Provisions – The Contract Labour Act 1970; Objectives, Scope and Coverage, Definitions- Registration and Licensing- Duties of Controlling Authorities, Duties of Contractors, Duties of Principal Employer – The Engagement of Contract Labour – The Prohibition of Employment of Contract Labour. The Industrial Employment Act 1948; Objectives, Scope and Coverage, Main Provisions. 

Unit-4
Teaching Hours:10
Laws governing working conditions
 

The Factories Act 1948 - objectives, scope and coverage, applicability; The Shops and Establishment Act 1953; Objectives, Scope and Coverage, Main Provisions – The Contract Labour Act 1970; Objectives, Scope and Coverage, Definitions- Registration and Licensing- Duties of Controlling Authorities, Duties of Contractors, Duties of Principal Employer – The Engagement of Contract Labour – The Prohibition of Employment of Contract Labour. The Industrial Employment Act 1948; Objectives, Scope and Coverage, Main Provisions. 

Unit-5
Teaching Hours:8
Industrial Conflicts
 

Industrial Dispute; Concept – Forms of Industrial Action- Types of Disputes- Causes of Industrial Disputes- Causes of Industrial Conflicts.

Unit-5
Teaching Hours:8
Industrial Conflicts
 

Industrial Dispute; Concept – Forms of Industrial Action- Types of Disputes- Causes of Industrial Disputes- Causes of Industrial Conflicts.

Unit-6
Teaching Hours:8
Industrial Dispute Act 1947
 

Objectives – Definitions- Different forms of strike and lockout - Prohibitions for Strikes and Lockout – Illegal Strike and Lockouts – Layout, Retrenchment and Closure – Closure of Undertaking – Last IN First OUT – Unfair Labour Practices:

 

Unit-6
Teaching Hours:8
Industrial Dispute Act 1947
 

Objectives – Definitions- Different forms of strike and lockout - Prohibitions for Strikes and Lockout – Illegal Strike and Lockouts – Layout, Retrenchment and Closure – Closure of Undertaking – Last IN First OUT – Unfair Labour Practices:

 

Unit-7
Teaching Hours:10
Industrial Dispute Settlement and Preventive Machinery
 

Conciliation; Conciliation Officer, The Protection of Workmen During Pendency of Conciliation Proceedings – Obligation of Employers – Obligation of Employees – Board of Conciliation – Arbitration; Compulsory and Voluntary – Adjudication; Labour Court, Industrial Tribunals, National Tribunals: Discipline Procedure- Conducting Domestic Enquiry – Grievance Procedure-Collective Bargaining 



 
Unit-7
Teaching Hours:10
Industrial Dispute Settlement and Preventive Machinery
 

Conciliation; Conciliation Officer, The Protection of Workmen During Pendency of Conciliation Proceedings – Obligation of Employers – Obligation of Employees – Board of Conciliation – Arbitration; Compulsory and Voluntary – Adjudication; Labour Court, Industrial Tribunals, National Tribunals: Discipline Procedure- Conducting Domestic Enquiry – Grievance Procedure-Collective Bargaining 



 
Text Books And Reference Books:

P. N Singh, Neeraj Kumar (2011). Employee Relations Management: Pearson Education

Essential Reading / Recommended Reading

      Venkata Ratnam, C.S. (2010). Industrial Relations (5thedi), Oxford University Press.

      Sinha, P. R., Shekar, S. P., & Sinha, I. B. (2008). Industrial Relations Trade Unions, and Labour Legislation. New Delhi: Pearson Education Inc.

      Janardhan, V. (2016). Industrial relations in India: Towards a new socio-political approach. Hyderabad: Orient BlackSwan.

      Mamoria, C.B., Mamoria, S., & Gankar, S.V. (2010).Dynamics of Industrial Relations (13thedi), Himalaya Publications.

      Srivastava, S.C. (2009).Industrial Relations and Labour Laws (5thedi), Vikas Publishing House Pvt. Ltd.

  • Singh, B.D. (2009). Industrial Relations- Emerging Paradigm (2ndedi). Excel Books
Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I

20

100 %

20

CIA-II

50

50 %

25

CIA-III

20

100 %

20

End Semester

50

60 %

30

Attendance

5

5 %

5

Total

 

 

100

BBA541M - CONSUMER BEHAVIOR (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Understanding consumer behavior is one of the fundamental requirements for any marketer. Consumer Behavior and Research is an in-depth exploration of

the psychological, social, and cultural factors that influence consumer decision-making processes. This course provides students with a comprehensive understanding of how

consumers behave, why they make certain choices, and how businesses can effectively target and engage with their target audience. It also covers the extensive understanding of the

concept of consumer research and its application during this changing marketing era. This course equips students with the knowledge and skills to conduct research in consumer

behavior, utilizing both qualitative and quantitative research methodologies.

Course Objectives: This course intends

● To understand the concept of Consumer Behavior in the field of Marketing

● To apply the concept of consumer behavior in terms of consumer research

● To analyse the consumer decision process for different organizations.

● To evaluate the internal and external factors affecting consumer behavior in detail

● To elaborate on the recent changes in consumer behavior.

Learning Outcome

CO1: Assess the basics of consumer behavior and identify the relevance of the subject in the realm of contemporary business and marketing.

CO2: Ability to select research process in consumer behaviour, and apply findings to marketing practice

CO3: Analyse the consumer decision making process to improvise the marketer s understanding about consumers

CO4: Assess the individual and external factors affecting consumer behaviour for better decision in the field of marketing management

CO5: Elaborate critically on the changed consumer behavior to match with the contemporary marketing and business world.

Unit-1
Teaching Hours:8
Introduction to Consumer Behavior
 

Meaning, Types of consumers, Interdisciplinary nature of CB, Scope and Application of CB, Market segmentation and CB, Use of Information Technology and AI in Consumer Profiling and Engagement.

Unit-1
Teaching Hours:8
Introduction to Consumer Behavior
 

Meaning, Types of consumers, Interdisciplinary nature of CB, Scope and Application of CB, Market segmentation and CB, Use of Information Technology and AI in Consumer Profiling and Engagement.

Unit-1
Teaching Hours:8
Introduction to Consumer Behavior
 

Meaning, Types of consumers, Interdisciplinary nature of CB, Scope and Application of CB, Market segmentation and CB, Use of Information Technology and AI in Consumer Profiling and Engagement.

Unit-2
Teaching Hours:12
Consumer Decision making Process
 

Problem recognition, Pre purchase search, purchasing process, Post purchase behaviour. Levels of Consumer decision making (Consumer Involvement). Model of Consumer Decision making -Black Box Model, Howard - Sheth Model.

Unit-2
Teaching Hours:12
Consumer Decision making Process
 

Problem recognition, Pre purchase search, purchasing process, Post purchase behaviour. Levels of Consumer decision making (Consumer Involvement). Model of Consumer Decision making -Black Box Model, Howard - Sheth Model.

Unit-2
Teaching Hours:12
Consumer Decision making Process
 

Problem recognition, Pre purchase search, purchasing process, Post purchase behaviour. Levels of Consumer decision making (Consumer Involvement). Model of Consumer Decision making -Black Box Model, Howard - Sheth Model.

Unit-3
Teaching Hours:10
Factors affecting Consumer Behavior
 

Individual determinants of Consumer behaviour - Personality, Motivation, Perception, Learning, Attitudes; External Determinants of CB: Family, Age and Gender Functions, FLC stages, Family decision making, Dynamics of husband wife decision making. Role of child in decision making, women’s buying behaviour

Unit-3
Teaching Hours:10
Factors affecting Consumer Behavior
 

Individual determinants of Consumer behaviour - Personality, Motivation, Perception, Learning, Attitudes; External Determinants of CB: Family, Age and Gender Functions, FLC stages, Family decision making, Dynamics of husband wife decision making. Role of child in decision making, women’s buying behaviour

Unit-3
Teaching Hours:10
Factors affecting Consumer Behavior
 

Individual determinants of Consumer behaviour - Personality, Motivation, Perception, Learning, Attitudes; External Determinants of CB: Family, Age and Gender Functions, FLC stages, Family decision making, Dynamics of husband wife decision making. Role of child in decision making, women’s buying behaviour

Unit-4
Teaching Hours:10
Influence of Social Class and Culture
 

Categories, Measurement ofsocial class, Life style profiles, VALS, AIOS, Social class mobility.Characteristics, Measurement of Culture – Content analysis, Consumer Fieldwork. Subculture – religious, regional, racial, age and gender, culture – religious, regional, racial, age and gender

Unit-4
Teaching Hours:10
Influence of Social Class and Culture
 

Categories, Measurement ofsocial class, Life style profiles, VALS, AIOS, Social class mobility.Characteristics, Measurement of Culture – Content analysis, Consumer Fieldwork. Subculture – religious, regional, racial, age and gender, culture – religious, regional, racial, age and gender

Unit-4
Teaching Hours:10
Influence of Social Class and Culture
 

Categories, Measurement ofsocial class, Life style profiles, VALS, AIOS, Social class mobility.Characteristics, Measurement of Culture – Content analysis, Consumer Fieldwork. Subculture – religious, regional, racial, age and gender, culture – religious, regional, racial, age and gender

Unit-5
Teaching Hours:5
Recent Trends in Consumer Behaviour
 

Characteristics of New consumers in new times – Increased transparency, Online buying, Omnipresent marketing communication, Anonymous identity, DIY inclination, inclination for green products, Value based purchase, Customer automated decisions. Challenges of changed consumer behaviour for Marketers.

Unit-5
Teaching Hours:5
Recent Trends in Consumer Behaviour
 

Characteristics of New consumers in new times – Increased transparency, Online buying, Omnipresent marketing communication, Anonymous identity, DIY inclination, inclination for green products, Value based purchase, Customer automated decisions. Challenges of changed consumer behaviour for Marketers.

Unit-5
Teaching Hours:5
Recent Trends in Consumer Behaviour
 

Characteristics of New consumers in new times – Increased transparency, Online buying, Omnipresent marketing communication, Anonymous identity, DIY inclination, inclination for green products, Value based purchase, Customer automated decisions. Challenges of changed consumer behaviour for Marketers.

Unit-6
Teaching Hours:10
Introduction to Consumer Research
 

Marketing Research: Overview of Marketing Research, Marketing Information System, Marketing Research and Consumer Research, New Product Development Research,Pricing Research and Advertising Research. Research Design: Exploratory, Causative, Conclusive and Experimental Designs. Marketing Research Process: Sampling Design and Sample Size Determination. 

Design Of Questionnaire: Measurement and Scaling Techniques, Multi-Dimensional Scaling, Reliability and Validity Analysis, Cleaning and Transforming Data, Cross Tabulation, t-test and z-test, Chi-square, Regression and Correlation, Application of Factor Analysis.

Consumer Research – concept and its importance, Difference between Consumer Research and Marketing Research, Process of Consumer Research, Qualitative and Quantitative consumer research, Methods of Consumer Research, Ethics in consumer research.

Unit-6
Teaching Hours:10
Introduction to Consumer Research
 

Marketing Research: Overview of Marketing Research, Marketing Information System, Marketing Research and Consumer Research, New Product Development Research,Pricing Research and Advertising Research. Research Design: Exploratory, Causative, Conclusive and Experimental Designs. Marketing Research Process: Sampling Design and Sample Size Determination. 

Design Of Questionnaire: Measurement and Scaling Techniques, Multi-Dimensional Scaling, Reliability and Validity Analysis, Cleaning and Transforming Data, Cross Tabulation, t-test and z-test, Chi-square, Regression and Correlation, Application of Factor Analysis.

Consumer Research – concept and its importance, Difference between Consumer Research and Marketing Research, Process of Consumer Research, Qualitative and Quantitative consumer research, Methods of Consumer Research, Ethics in consumer research.

Unit-6
Teaching Hours:10
Introduction to Consumer Research
 

Marketing Research: Overview of Marketing Research, Marketing Information System, Marketing Research and Consumer Research, New Product Development Research,Pricing Research and Advertising Research. Research Design: Exploratory, Causative, Conclusive and Experimental Designs. Marketing Research Process: Sampling Design and Sample Size Determination. 

Design Of Questionnaire: Measurement and Scaling Techniques, Multi-Dimensional Scaling, Reliability and Validity Analysis, Cleaning and Transforming Data, Cross Tabulation, t-test and z-test, Chi-square, Regression and Correlation, Application of Factor Analysis.

Consumer Research – concept and its importance, Difference between Consumer Research and Marketing Research, Process of Consumer Research, Qualitative and Quantitative consumer research, Methods of Consumer Research, Ethics in consumer research.

Unit-7
Teaching Hours:5
Application of Consumer Research
 

Role of Consumer in New Product development Research, Pricing Research and Advertising

Research and Rural Marketing research.

Unit-7
Teaching Hours:5
Application of Consumer Research
 

Role of Consumer in New Product development Research, Pricing Research and Advertising

Research and Rural Marketing research.

Unit-7
Teaching Hours:5
Application of Consumer Research
 

Role of Consumer in New Product development Research, Pricing Research and Advertising

Research and Rural Marketing research.

Text Books And Reference Books:

1. Schiffman, L.G., Kanuk L. L, & Kumar S. R (2010) Consumer Behaviour (10th ed). Prentice Hall.

2. Naresh K. Malhotra, Marketing Research: An Applied Orientation, Pearson Education, Asia.

Essential Reading / Recommended Reading

1. Blyth, J. (2008) Consumer Behavior. London: Thomson Learning.

2. Lantos, G.P. (2010). Consumer Behaviour in Action- Real Life Applications for Marketing Managers. New York: M.E Sharpe.

3. Nair S.R (2010). Consumer Behaviour in Indian Perceptive. Mumbai: Himalaya Publishing House.

4. Engel J.F., Kollat D. T, & Minar P. W (2008). Consumer Behaviour Hinsdale IL Dryden Press.

5. Howard J.A, Sheth J.N. (2008). Theory of Buyer Behaviour: Scott Foresman Glenview.

Evaluation Pattern

CIA1- 20 MARKS 

CIA2(MSE)- 50 MARKS(CONVERTED TO 25 MARKS)

CIA3- 20 MARKS

ATTENDANCE- 5 MARKS

ESE- 50 MARKS(CONVERTED TO 30 MARKS) 

BBA542E - SOCIAL ENTREPRENEURSHIP (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

Social Entrepreneurship is an emerging field of business that helps build meaningful employment of resources by reflecting on social issues. The Course builds deeper insights into organizations that advance social change through innovative solutions. The students will also learn leadership and strategic aspects of social enterprises and how these are intertwined in the ownership, governance and management of any business.

Course Objectives

·         To assess the role of social entrepreneurship in building a sustainable society

·         To examine insights about various sectors in social enterprises.

·         To build own ventures to solve social problems with a strategic perspective on growth.

·         To incorporate theoretical tools into sustainable solutions to diverse social contexts.

To interpret legal ecosystems conducive for social entrepreneurship 

Learning Outcome

CO1: To assess the role of social entrepreneurship in building a sustainable society

CO2: To examine insights about various sectors in social enterprises.

CO3: To build own ventures to solve social problems with a strategic perspective on growth.

CO4: To incorporate theoretical tools into sustainable solutions to diverse social contexts.

Unit-1
Teaching Hours:8
Introduction to Social Entrepreneurship
 

Evolution and historical background of Social Entrepreneurship, Role of social entrepreneurship in societies, economies and politics, Spectrum of Philanthropy to Commerce, Types of Social Enterprises, Mindset of a Social Entrepreneur.

Unit-1
Teaching Hours:8
Introduction to Social Entrepreneurship
 

Evolution and historical background of Social Entrepreneurship, Role of social entrepreneurship in societies, economies and politics, Spectrum of Philanthropy to Commerce, Types of Social Enterprises, Mindset of a Social Entrepreneur.

Unit-2
Teaching Hours:6
Social Innovation and Sustainability
 

Meaning, Drivers of growth of SE, Problems in SE, Factors of Sustainable Development, Corporate Social Entrepreneurship, Cooperative Advantage in SE,

Unit-2
Teaching Hours:6
Social Innovation and Sustainability
 

Meaning, Drivers of growth of SE, Problems in SE, Factors of Sustainable Development, Corporate Social Entrepreneurship, Cooperative Advantage in SE,

Unit-3
Teaching Hours:10
Understanding Sector based Social Enterprises
 

Health, Education, Environment, Public Utility Services, Financial Literacy, UN-SDG Impact in Business-Cases

Unit-3
Teaching Hours:10
Understanding Sector based Social Enterprises
 

Health, Education, Environment, Public Utility Services, Financial Literacy, UN-SDG Impact in Business-Cases

Unit-4
Teaching Hours:10
Service-Learning
 

Service-Learning Assignments, Design Thinking for Social Innovation, Value Creation through Social change,

Unit-4
Teaching Hours:10
Service-Learning
 

Service-Learning Assignments, Design Thinking for Social Innovation, Value Creation through Social change,

Unit-5
Teaching Hours:10
Measurement of Social Impact
 

Importance of measuring Social Impact, Measurement methods-cost effectiveness and cost benefit analyses, social accounting and auditing, SROI, SIMPLE, benefit-cost ratio, Critical areas of performance.

Unit-5
Teaching Hours:10
Measurement of Social Impact
 

Importance of measuring Social Impact, Measurement methods-cost effectiveness and cost benefit analyses, social accounting and auditing, SROI, SIMPLE, benefit-cost ratio, Critical areas of performance.

Unit-6
Teaching Hours:8
Governance of Social Enterprises
 

LegalFrameworks for SE in India, Legal Structure for Social Enterprises, Investment and Exit Strategy, Strategy to Scale Up, Social Business Model

Unit-6
Teaching Hours:8
Governance of Social Enterprises
 

LegalFrameworks for SE in India, Legal Structure for Social Enterprises, Investment and Exit Strategy, Strategy to Scale Up, Social Business Model

Unit-7
Teaching Hours:8
Emerging areas of Social Entrepreneurship:
 

New Directions in Social Enterprise, Emerging Career Opportunities, Global Competitions in Social Enterprise Development, Social Intrapreneurship, Best Practices-Case Studies.

Unit-7
Teaching Hours:8
Emerging areas of Social Entrepreneurship:
 

New Directions in Social Enterprise, Emerging Career Opportunities, Global Competitions in Social Enterprise Development, Social Intrapreneurship, Best Practices-Case Studies.

Text Books And Reference Books:

1.      Wei-Skillern, J., Austin, J., Leonard, H., & Stevenson, H. (2007). Entrepreneurship in the Social Sector (ESS). Sage Publications

Essential Reading / Recommended Reading

1.      Bornstein, D., & Davis, S. (2010). Social Entrepreneurship: what everyone needs to know? New York: Oxford University Press.

2.      Petit, P. U. (2013). Creating a new civilization through social entrepreneurship. New Brunswick, U.S.A.: Transaction.

3.      Ziegler, R. (2011). An introduction to social entrepreneurship: voices, preconditions, contexts. Cheltenham: Edward Elgar.

4.      Ridley-Duff, R. (2016). Understanding social enterprise: theory and practice. London: Sage Publications.

5.      Ellis, T. (2010). The new pioneers: sustainable business success through social innovation and social entrepreneurship. Chichester: Wiley.

6.      Philips, Bonefiel and Sharma (2011), Social Entrepreneurship, Global vision publishing house, New Delhi.

7.      Bide Amar (2012), Entrepreneurship determinants: culture and capabilities, 12th Edition, Euro Stat, European Union, http://ec.europa.eu/eurostat

8.      Dinanath Kaushik (2013) Studies in Indian Entrepreneurship, New Delhi, Cyber Tech Publications    

9.      Gopalkrishnan (2014) The Entrepreneur’s Choice: Cases on Family Business in India, New Delh, Routledge taylor& Francis Group. 

10.  Kaliyamoorthy and Chandrasekhar (Eds:2007), Entrepreneurial Training: Theory and Practice, New Delhi, Kanishka Publishers. 

Nicholls, A. (ed.) (2006), Social Entrepreneurship. New Models of Sustainable Social Change, Oxford University Press.

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I

20

100 %

20

CIA-II

50

50 %

25

CIA-III

20

100 %

20

End Semester

50

60 %

30

Attendance

5

5 %

5

Total

 

 

100

BBA542F - GLOBAL BUSINESS FINANCE (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Firms become increasingly involved in the global economy, issues in global financial management become more important. Events taking place on the global financial management from trade disputes to currency crises – make the issues of international transactions and exposure more challenging.  Students need to acquire knowledge on the functioning of trade globally and its financial implications. Knowledge of foreign exchange activities and the hedging of foreign exchange exposures and other related aspects of risk coverage while doing international business shall be imparted. The objective is to blend sound theoretical knowledge of foreign exchange economics with practical and procedural aspects of risk management strategies and project appraisal from a global investment perspective.

Course Objectives:

  1. To equip the students, understand the global financial markets and its significance from global business context 
  2. To analyse the implications of Balance of Payments on international transactions and economic exposure of business undertakings
  3. To devise strategies and appraise the finance implications of strategies on international transactions 
  4. To justify the international project investment decisions based on value created by specific   project investments 

Learning Outcome

CO1: Demonstrate an understanding of International Financial Markets and its environment

CO2: Analyze the implications of Balance of Payments in Translation, Transaction, and Economic exposure.

CO3: Interpret the impact of risk management strategies on foreign exchange risk exposure.

CO4: Evaluate the projects from Multinational Investment Perspective and its value creation.

Unit-1
Teaching Hours:7
International Financial Markets
 

 Introduction, Motives for investing & borrowing in Foreign markets, International business methods, how financial markets affect an MNC’s value. Evolution of the International Monetary system, Bimetallism, Classical Gold standard, Interwar period, Bretton woods system, Flexible Exchange rate regime. The current exchange rate agreements, European monetary system, Mexican peso crisis, Fixed Versus Flexible Exchange rate regime

Unit-1
Teaching Hours:7
International Financial Markets
 

 Introduction, Motives for investing & borrowing in Foreign markets, International business methods, how financial markets affect an MNC’s value. Evolution of the International Monetary system, Bimetallism, Classical Gold standard, Interwar period, Bretton woods system, Flexible Exchange rate regime. The current exchange rate agreements, European monetary system, Mexican peso crisis, Fixed Versus Flexible Exchange rate regime

Unit-1
Teaching Hours:7
International Financial Markets
 

 Introduction, Motives for investing & borrowing in Foreign markets, International business methods, how financial markets affect an MNC’s value. Evolution of the International Monetary system, Bimetallism, Classical Gold standard, Interwar period, Bretton woods system, Flexible Exchange rate regime. The current exchange rate agreements, European monetary system, Mexican peso crisis, Fixed Versus Flexible Exchange rate regime

Unit-2
Teaching Hours:10
Balance of Payments
 

Concept of Balance of payments, Concept and Principles behind compilation of BoP account, Components of BoP and factors affecting them, Importance and Limitations of BoP statistics, Relationship of BoP with other Economic Variables.

Unit-2
Teaching Hours:10
Balance of Payments
 

Concept of Balance of payments, Concept and Principles behind compilation of BoP account, Components of BoP and factors affecting them, Importance and Limitations of BoP statistics, Relationship of BoP with other Economic Variables.

Unit-2
Teaching Hours:10
Balance of Payments
 

Concept of Balance of payments, Concept and Principles behind compilation of BoP account, Components of BoP and factors affecting them, Importance and Limitations of BoP statistics, Relationship of BoP with other Economic Variables.

Unit-3
Teaching Hours:10
Foreign Exchange Market
 

The structure of the FOREX markets, Functions of Foreign exchange markets, The foreign exchange rates, Arbitrage, The spot market, Cross rates of exchange, Bid-ask spreads, The forward market, The regulations. Derivatives, Foreign currency futures, foreign currency options.

Unit-3
Teaching Hours:10
Foreign Exchange Market
 

The structure of the FOREX markets, Functions of Foreign exchange markets, The foreign exchange rates, Arbitrage, The spot market, Cross rates of exchange, Bid-ask spreads, The forward market, The regulations. Derivatives, Foreign currency futures, foreign currency options.

Unit-3
Teaching Hours:10
Foreign Exchange Market
 

The structure of the FOREX markets, Functions of Foreign exchange markets, The foreign exchange rates, Arbitrage, The spot market, Cross rates of exchange, Bid-ask spreads, The forward market, The regulations. Derivatives, Foreign currency futures, foreign currency options.

Unit-4
Teaching Hours:8
Exchange Rate Determination and Forecasting
 

Interest rate parity, purchasing power parity, The Fisher effects, Forecasting exchange rates – Efficient market approach, Fundamental approach, Technical approach, Performance of forecasters

Unit-4
Teaching Hours:8
Exchange Rate Determination and Forecasting
 

Interest rate parity, purchasing power parity, The Fisher effects, Forecasting exchange rates – Efficient market approach, Fundamental approach, Technical approach, Performance of forecasters

Unit-4
Teaching Hours:8
Exchange Rate Determination and Forecasting
 

Interest rate parity, purchasing power parity, The Fisher effects, Forecasting exchange rates – Efficient market approach, Fundamental approach, Technical approach, Performance of forecasters

Unit-5
Teaching Hours:7
Managing Foreign Exchange Exposure
 

Management of foreign exchange risk, Management of translation Exposure - Management of transaction Exposure - Management of Economic Exposure

Unit-5
Teaching Hours:7
Managing Foreign Exchange Exposure
 

Management of foreign exchange risk, Management of translation Exposure - Management of transaction Exposure - Management of Economic Exposure

Unit-5
Teaching Hours:7
Managing Foreign Exchange Exposure
 

Management of foreign exchange risk, Management of translation Exposure - Management of transaction Exposure - Management of Economic Exposure

Unit-6
Teaching Hours:8
Foreign Exchange Risk Management Strategy
 

Foreign Exchange Risk and Risk Management in the short-run- Intermediate Run and Long run -Hedging against foreign exchange exposure – Forward Market- Futures Market- Options Market- Currency Swaps-Interest Rate Swap-Hedging through currency of invoicing- Hedging through mixed currency invoicing –Country risk analysis.

Unit-6
Teaching Hours:8
Foreign Exchange Risk Management Strategy
 

Foreign Exchange Risk and Risk Management in the short-run- Intermediate Run and Long run -Hedging against foreign exchange exposure – Forward Market- Futures Market- Options Market- Currency Swaps-Interest Rate Swap-Hedging through currency of invoicing- Hedging through mixed currency invoicing –Country risk analysis.

Unit-6
Teaching Hours:8
Foreign Exchange Risk Management Strategy
 

Foreign Exchange Risk and Risk Management in the short-run- Intermediate Run and Long run -Hedging against foreign exchange exposure – Forward Market- Futures Market- Options Market- Currency Swaps-Interest Rate Swap-Hedging through currency of invoicing- Hedging through mixed currency invoicing –Country risk analysis.

Unit-7
Teaching Hours:10
International Project Appraisal
 

Back ground of cost of capital- Cost of Capital of MNCs- MNCs Capital structure decisions- Project Appraisal in the International Context- Diversification of Projects Exchange Rate Risk

and Cost of Capital- Methods of International Capital Budgeting-Financing the Multinational Corporation

Unit-7
Teaching Hours:10
International Project Appraisal
 

Back ground of cost of capital- Cost of Capital of MNCs- MNCs Capital structure decisions- Project Appraisal in the International Context- Diversification of Projects Exchange Rate Risk

and Cost of Capital- Methods of International Capital Budgeting-Financing the Multinational Corporation

Unit-7
Teaching Hours:10
International Project Appraisal
 

Back ground of cost of capital- Cost of Capital of MNCs- MNCs Capital structure decisions- Project Appraisal in the International Context- Diversification of Projects Exchange Rate Risk

and Cost of Capital- Methods of International Capital Budgeting-Financing the Multinational Corporation

Text Books And Reference Books:

1. Jeevanandam. C. (2020). Foreign Exchange and Risk Management. New Delhi: Sultan Chand & sons.

Essential Reading / Recommended Reading
  1. Shapiro, A. C. (2016). Multinational Financial Management. USA: John Wiley & Sons.
  2. Apte, P. G. (2020). International Financial Management. New Delhi: McGraw-Hill Publication.
  3. Jeff Madura (2018). International Financial Management. New Delhi: Cengage Publishers.
  4. Cheol Eun, Bruce Resnick (2018), International Financial Management, New Delhi, McGraw-Hill
  5. Reid W. Click., Joshua D.Coval  (2011). International Financial Management. New Delhi: Himalya Publications.
Evaluation Pattern

Evaluation Pattern

 

Component

Maximum Marks

Weightage

Total Marks in Grade

CIA 1

20

100%

20

CIA 2

20

100%

20

CIA 3

50

50%

25

End Semester Exam

50

60%

30

Attendance

05

100%

05

Total

100

BBA542H - COMPENSATION MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

The course offers an understanding of the relevance of remuneration and rewards to employees. The course discusses the concepts, applications and research that go into the formulation of compensation philosophy for organisations. It discusses the wage salary and administration in the Indian context. The course equips students with tools to effectively manage rewards for individuals and groups in organizations to attract, motivate and retain them. 

Course Objectives:

       To understand of compensation philosophy, policy, practices, programs and processes.

       To analyze and integrate compensation concepts to solve compensation related 

       problems in organizations

       To recognize how pay decisions help the organization achieve a competitive advantage.

       To examine the pay grade structures for various positions by business organization.

       To design rational and contemporary compensation systems in organizations. 

Learning Outcome

CO1: Assess the compensation philosophy, strategies and policies for an organisation.

CO2: Examine the components of financial and non-financial rewards and their aim.

CO3: Evaluate the implication of wage administration on stakeholders like employers, employees and government.

CO4: Examine the methods of job evaluation in the organisation.

CO5: Design financial and non-financial rewards for an organization.

Unit-1
Teaching Hours:10
Unit I: The Foundation of Reward Management
 

Concept, Transactional and Transformational aspects of RM; The Total Reward Process; Motivational, Financial and Non-Financial Rewards; Factors Affecting Levels of Pay, Reward Philosophy, Strategy, and Policy- The 3-P compensation concept

Unit-1
Teaching Hours:10
Unit I: The Foundation of Reward Management
 

Concept, Transactional and Transformational aspects of RM; The Total Reward Process; Motivational, Financial and Non-Financial Rewards; Factors Affecting Levels of Pay, Reward Philosophy, Strategy, and Policy- The 3-P compensation concept

Unit-1
Teaching Hours:10
Unit I: The Foundation of Reward Management
 

Concept, Transactional and Transformational aspects of RM; The Total Reward Process; Motivational, Financial and Non-Financial Rewards; Factors Affecting Levels of Pay, Reward Philosophy, Strategy, and Policy- The 3-P compensation concept

Unit-2
Teaching Hours:8
Unit II: Job Analysis
 

Definition, Process, Job description: elements and concepts; Job Evaluation-Definition, Purpose, Methods, Job analysis: Bedrock or Bureaucracy.

Unit-2
Teaching Hours:8
Unit II: Job Analysis
 

Definition, Process, Job description: elements and concepts; Job Evaluation-Definition, Purpose, Methods, Job analysis: Bedrock or Bureaucracy.

Unit-2
Teaching Hours:8
Unit II: Job Analysis
 

Definition, Process, Job description: elements and concepts; Job Evaluation-Definition, Purpose, Methods, Job analysis: Bedrock or Bureaucracy.

Unit-3
Teaching Hours:10
Unit III: Wage and Salary Administration
 

Nature and purpose, Wage levels and Wage structure; Wage determination process; Theory of Wages: Types of Wages. National wage policy, Wage policy at company level: internal equity, external equity, personal equity, ability to pay, cost of living, merit and seniority progression, pay structure, pay components and methods of pay. wage boards: structure, scope and functions – Pay Commissions.

Unit-3
Teaching Hours:10
Unit III: Wage and Salary Administration
 

Nature and purpose, Wage levels and Wage structure; Wage determination process; Theory of Wages: Types of Wages. National wage policy, Wage policy at company level: internal equity, external equity, personal equity, ability to pay, cost of living, merit and seniority progression, pay structure, pay components and methods of pay. wage boards: structure, scope and functions – Pay Commissions.

Unit-3
Teaching Hours:10
Unit III: Wage and Salary Administration
 

Nature and purpose, Wage levels and Wage structure; Wage determination process; Theory of Wages: Types of Wages. National wage policy, Wage policy at company level: internal equity, external equity, personal equity, ability to pay, cost of living, merit and seniority progression, pay structure, pay components and methods of pay. wage boards: structure, scope and functions – Pay Commissions.

Unit-4
Teaching Hours:10
Unit IV: Pay for Performance
 

Pay for Performance Plans – Short-term: Merit Pay, Lump-sum Bonuses, Individual Spot awards, Individual Incentive Plans; Team incentive plans: Types- Gain sharing, profit sharing, earnings at-risk plans, group incentive plans, and Long-term incentive plans: Employee Stock Ownership Plans; Performance plans, Broad-based option plans (BBOPs)

Unit-4
Teaching Hours:10
Unit IV: Pay for Performance
 

Pay for Performance Plans – Short-term: Merit Pay, Lump-sum Bonuses, Individual Spot awards, Individual Incentive Plans; Team incentive plans: Types- Gain sharing, profit sharing, earnings at-risk plans, group incentive plans, and Long-term incentive plans: Employee Stock Ownership Plans; Performance plans, Broad-based option plans (BBOPs)

Unit-4
Teaching Hours:10
Unit IV: Pay for Performance
 

Pay for Performance Plans – Short-term: Merit Pay, Lump-sum Bonuses, Individual Spot awards, Individual Incentive Plans; Team incentive plans: Types- Gain sharing, profit sharing, earnings at-risk plans, group incentive plans, and Long-term incentive plans: Employee Stock Ownership Plans; Performance plans, Broad-based option plans (BBOPs)

Unit-5
Teaching Hours:10
Unit V: Special Aspects of Reward Management
 

Executive and International compensation; Employee and Executive Share schemes; Boardroom pay. Special groups, compensation strategy for special groups: supervisors, corporate directors, executives, scientists and engineers in high technology, industries, salesforce, contingent workers.

Unit-5
Teaching Hours:10
Unit V: Special Aspects of Reward Management
 

Executive and International compensation; Employee and Executive Share schemes; Boardroom pay. Special groups, compensation strategy for special groups: supervisors, corporate directors, executives, scientists and engineers in high technology, industries, salesforce, contingent workers.

Unit-5
Teaching Hours:10
Unit V: Special Aspects of Reward Management
 

Executive and International compensation; Employee and Executive Share schemes; Boardroom pay. Special groups, compensation strategy for special groups: supervisors, corporate directors, executives, scientists and engineers in high technology, industries, salesforce, contingent workers.

Unit-6
Teaching Hours:8
Unit VI: Managing Employee Benefits and Rewards
 

Managing Employee Benefits: Nature and types of benefits, employee benefits programs security benefits, retirement security benefits, health care benefits, time–off benefits, benefits administrations, employee benefits required by law, discretionary major employee benefits, employee services designing a benefits package.

Unit-6
Teaching Hours:8
Unit VI: Managing Employee Benefits and Rewards
 

Managing Employee Benefits: Nature and types of benefits, employee benefits programs security benefits, retirement security benefits, health care benefits, time–off benefits, benefits administrations, employee benefits required by law, discretionary major employee benefits, employee services designing a benefits package.

Unit-6
Teaching Hours:8
Unit VI: Managing Employee Benefits and Rewards
 

Managing Employee Benefits: Nature and types of benefits, employee benefits programs security benefits, retirement security benefits, health care benefits, time–off benefits, benefits administrations, employee benefits required by law, discretionary major employee benefits, employee services designing a benefits package.

Unit-7
Teaching Hours:4
Unit VII: New Trends in Compensation
 

Salary transparency; Personalized Compensation, Employee Choice, Remote Workforce Compensation Plans, Different Types of Flexible Plans, Company Pay Ratio, Gender Pay Gap

Unit-7
Teaching Hours:4
Unit VII: New Trends in Compensation
 

Salary transparency; Personalized Compensation, Employee Choice, Remote Workforce Compensation Plans, Different Types of Flexible Plans, Company Pay Ratio, Gender Pay Gap

Unit-7
Teaching Hours:4
Unit VII: New Trends in Compensation
 

Salary transparency; Personalized Compensation, Employee Choice, Remote Workforce Compensation Plans, Different Types of Flexible Plans, Company Pay Ratio, Gender Pay Gap

Text Books And Reference Books:

1. Milkovich, Newman & Gerhart, Compensation, TMH, 2011, 10th Edition

2. Armstrong, M., & Murlis, H. (2014). Reward Management- Remuneration Strategy and Practice (4th edi), Crest Publishing House.

Essential Reading / Recommended Reading
  • Armstrong, M. (2015). Handbook of Reward Management Practice:
  • Improving performance through reward (Fifth edition.). London: Kogan Page.
  • Singh, B.D. (2017). Compensation and reward management. Bangalore: Excel books.
  • Berger, L. A., & Berger, D. R. (2015). The Compensation Handbook: A State-of-the-Art Guide to Compensation Strategy and Design (Sixth edition.). New York: McGraw Hill.
Evaluation Pattern

Evaluation Pattern: 70 CIA:30 ESE

 

 

Component

Description

Units

Maximum marks

Weightage

TotalMarksin

Final Grade

CIA1 oneortwo components

Individual/Group

20

100%

20

CIA2

Mid-Sem

 

50

50%

25

CIA3 oneortwo components

Individual/Group

20

100%

20

ESE

 

 

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

 

 

100

 

BBA542M - BRAND MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course explores the significance of branding with the emerging managerial, relational and social perspectives. The course provides an understanding of different brand positioning strategies and how it influences consumer brand image. Further, the course also provides a detailed methodology of identifying various reasons for brand failure and suggest methods to overcome it. 

Course Objectives:

      To identify the various concepts of brand management

      To demonstrate an understanding of the major paradigms of brand building

      To interpret the relevant theories and concepts to various practices of brand building.

  • To examine the reasons for the success or/and failure of major brands.

Learning Outcome

CO1: Identify the various concepts of brand management

CO2: Create an understanding of the major paradigms of brand building

CO3: Examine the relevant theories and concepts to various practices of brand building.

CO4: Evaluate the reasons for the success or/and failure of major brands.

Unit-1
Teaching Hours:12
UNIT 1-Introduction
 

Concept of ‘Brand’: Brand VS Product, Why Brand? Can everything be branded? Identification of branding challenges and opportunities; Strategic brand Management Process, Customer based brand equity; sources of brand equity, CRM, brand resonance model, Brand equity VS Customer equity

Unit-1
Teaching Hours:12
UNIT 1-Introduction
 

Concept of ‘Brand’: Brand VS Product, Why Brand? Can everything be branded? Identification of branding challenges and opportunities; Strategic brand Management Process, Customer based brand equity; sources of brand equity, CRM, brand resonance model, Brand equity VS Customer equity

Unit-1
Teaching Hours:12
UNIT 1-Introduction
 

Concept of ‘Brand’: Brand VS Product, Why Brand? Can everything be branded? Identification of branding challenges and opportunities; Strategic brand Management Process, Customer based brand equity; sources of brand equity, CRM, brand resonance model, Brand equity VS Customer equity

Unit-2
Teaching Hours:8
UNIT II-Brand Positioning
 

Points of parity & points of difference, positioning guidelines, brand value chain model, brand mantras, internal branding.

Unit-2
Teaching Hours:8
UNIT II-Brand Positioning
 

Points of parity & points of difference, positioning guidelines, brand value chain model, brand mantras, internal branding.

Unit-2
Teaching Hours:8
UNIT II-Brand Positioning
 

Points of parity & points of difference, positioning guidelines, brand value chain model, brand mantras, internal branding.

Unit-3
Teaching Hours:6
UNIT III-Brand Elements
 

Brand elements- Options & tactics, criteria for choosing it, Integrated marketing communication-Challenges in designing brand building communications, major marketing communication options, criteria for IMC programs

Unit-3
Teaching Hours:6
UNIT III-Brand Elements
 

Brand elements- Options & tactics, criteria for choosing it, Integrated marketing communication-Challenges in designing brand building communications, major marketing communication options, criteria for IMC programs

Unit-3
Teaching Hours:6
UNIT III-Brand Elements
 

Brand elements- Options & tactics, criteria for choosing it, Integrated marketing communication-Challenges in designing brand building communications, major marketing communication options, criteria for IMC programs

Unit-4
Teaching Hours:8
UNIT IV-Secondary Brand Associations
 

Leveraging Secondary Brand Associations – company, country of origin, channels of distribution, co-branding, licensing, celebrity endorsement, Sporting, cultural or other events, Third party sources.

Unit-4
Teaching Hours:8
UNIT IV-Secondary Brand Associations
 

Leveraging Secondary Brand Associations – company, country of origin, channels of distribution, co-branding, licensing, celebrity endorsement, Sporting, cultural or other events, Third party sources.

Unit-4
Teaching Hours:8
UNIT IV-Secondary Brand Associations
 

Leveraging Secondary Brand Associations – company, country of origin, channels of distribution, co-branding, licensing, celebrity endorsement, Sporting, cultural or other events, Third party sources.

Unit-5
Teaching Hours:8
UNIT V-Managing Brand Equity
 

What it means: how to build it; Understanding and measuring brand equity using Inter-brand methodologies, Monitoring brands, Brand audit-Brand inventory, and brand exploratory, Qualitative & Quantitative Research techniques.

Unit-5
Teaching Hours:8
UNIT V-Managing Brand Equity
 

What it means: how to build it; Understanding and measuring brand equity using Inter-brand methodologies, Monitoring brands, Brand audit-Brand inventory, and brand exploratory, Qualitative & Quantitative Research techniques.

Unit-5
Teaching Hours:8
UNIT V-Managing Brand Equity
 

What it means: how to build it; Understanding and measuring brand equity using Inter-brand methodologies, Monitoring brands, Brand audit-Brand inventory, and brand exploratory, Qualitative & Quantitative Research techniques.

Unit-6
Teaching Hours:8
UNIT VI-Managing Brand Extensions
 

Brand Hierarchy- Design of a brand strategy-Brand Extension: Types of Brand Extension, Line and Category Extension, Pros and Cons of Brand Extension-Need for extension, Multi-Brand Strategy, Geographical Expansion.

Unit-6
Teaching Hours:8
UNIT VI-Managing Brand Extensions
 

Brand Hierarchy- Design of a brand strategy-Brand Extension: Types of Brand Extension, Line and Category Extension, Pros and Cons of Brand Extension-Need for extension, Multi-Brand Strategy, Geographical Expansion.

Unit-6
Teaching Hours:8
UNIT VI-Managing Brand Extensions
 

Brand Hierarchy- Design of a brand strategy-Brand Extension: Types of Brand Extension, Line and Category Extension, Pros and Cons of Brand Extension-Need for extension, Multi-Brand Strategy, Geographical Expansion.

Unit-7
Teaching Hours:10
UNIT VII-Contemporary Perspectives in Branding
 

Managing brands Over Time- Brand Architecture: Handling a Large Portfolio, Multi-Brand Portfolio. Brand Hierarchy, Revitalizing brands: Re-launch, Rejuvenation, when brand is dying or stagnating, or when the market is dying or stagnating. Managing special brands- Heritage brands, Luxury brands, premium brands, Service brands, Private labels, Industrial brands, Internet brands, TOM (Top of mind recall) brands. Brand building in Indian context.

Unit-7
Teaching Hours:10
UNIT VII-Contemporary Perspectives in Branding
 

Managing brands Over Time- Brand Architecture: Handling a Large Portfolio, Multi-Brand Portfolio. Brand Hierarchy, Revitalizing brands: Re-launch, Rejuvenation, when brand is dying or stagnating, or when the market is dying or stagnating. Managing special brands- Heritage brands, Luxury brands, premium brands, Service brands, Private labels, Industrial brands, Internet brands, TOM (Top of mind recall) brands. Brand building in Indian context.

Unit-7
Teaching Hours:10
UNIT VII-Contemporary Perspectives in Branding
 

Managing brands Over Time- Brand Architecture: Handling a Large Portfolio, Multi-Brand Portfolio. Brand Hierarchy, Revitalizing brands: Re-launch, Rejuvenation, when brand is dying or stagnating, or when the market is dying or stagnating. Managing special brands- Heritage brands, Luxury brands, premium brands, Service brands, Private labels, Industrial brands, Internet brands, TOM (Top of mind recall) brands. Brand building in Indian context.

Text Books And Reference Books:

1.     Keller, K.L. (2013). Strategic Brand Management(3rd edi). Prentice Hall of India.

Essential Reading / Recommended Reading
  1. Aaker, D.A. (2011). Brand Relevance: Making CompetitorsIrrelevant, Jossey-Bass.
  2. Aaker, D.A. (1991). Managing Brand Equity. New York: Free Press.
  3. Aaker, D.A. (1996). Building Strong Brands .New York: Free Press.
  4. Aaker, D.A., &Joachimsthaler. E. (2000).  Brand Leadership. New York: Free Press.
  5. Kapferer, Jean- Noel. (1997). Strategic Brand Management. Dover, NH Kogan Page.
  6. Holt, D.B. (nd). How Brands Become Icons. The Principles of Cultural Branding, Harvard Business School Press.
  7. Deming, S. (2007).The Brand who Cried Wolf. Wiley Publishers.
  8. Ries, A.I., & Trout, J. (nd). Positioning: The Battle of Minds.
Evaluation Pattern

CIA 1 - 20 marks (100% weightage)

CIA 2 - mid semester (50 marks) (50% weightage)

CIA 3 - 20 marks (100% weightage)

ESE - 50 marks (60% weightage)

BBA543E - FAMILY BUSINESS MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Family Businesses make up most of the businesses that operate in our country and over the world. The success of these businesses contribute to the over-all economic development of our country. Understanding how family businesses are run, why family businesses are considered special, dynamics of the family within the business, Ownership legacy, sibling rivalries, professionalism, succession, and strategic planning are some of the topics that will be covered in this course. The students will also learn leadership and relationships that are inherent in family businesses and how these are intertwined in the ownership, governance and management of the family business.

Course Learning Objectives: This course aims to enable students:

  • To interpret understanding of the importance of family managed business, governance and relational dynamics in family run firms.
  • To develop their orientation to handle non family members in the Family Managed Business 
  • To acquire skills related to professionalising the family business, conflict resolution, taking leadership positions, importance of succession planning and working on wealth management for family and business.
  • To adapt to the vision of the Family Business and build new strategic directions. 
  • To combine solutions that impact overall functions of the family managed business/enterprise

Learning Outcome

CO1: To interpret dynamics of governance and wealth management in family-owned businesses.

CO2: To develop orientation to manage non-family members in the Family Managed Business

CO3: To identify the skills related to professionalising the family business, conflict resolution and leadership roles for family-owned businesses.

CO4: To adapt to the vision of the Family Business and build new strategic directions.

CO5: To examine solutions that impact the overall functions of the family-managed business enterprise.

Unit-1
Teaching Hours:10
Unit I: INTRODUCTION
 

Nature, Importance, and Uniqueness of Family Business; Economic impact; Working Definition of Family Business; Life Cycle; Family Systems, Dynamics Challenge, Genograms, Policy Making; Perspectives-The Systems Theory, The Agency Theory, The Strategy View, The Stewardship Theory; Ethics, Social Responsibility, Philanthropy in Family Business, Contemporary Research

 

Unit-2
Teaching Hours:8
Unit II: FAMILY BUSINESS GOVERNANCE
 

The ownership challenge; Professionalization challenge; Diagnosing Family Business; Governance-Board of Directors, Family Councils, Family Offices

 

Unit-3
Teaching Hours:8
Unit III: SUCCESSION
 

Development and Selection of Next Generation; Transfer of Power; Future of Family Business; Trans generational Entrepreneurship; Strategic Planning

 

Unit-4
Teaching Hours:8
Unit IV: ESTATE PLANNING
 

Importance of generational transfers; Pitfalls of estate planning; Estate Taxes; Owner’s Plan-responsibilities of Board, owner and management; Trusts and other Legal Devices

 

Unit-5
Teaching Hours:8
Unit V:WEALTH MANAGEMENT
 

  

Financial Measures; Financial Statement Analysis; Family Business Accounting; Business Valuation, Valuation Methods

Unit-6
Teaching Hours:8
Unit VI: KEY NON FAMILY MANAGEMENT
 

                                                                          

Nonfamily Managers, Perspectives, concerns; Career opportunities; Extending culture, Motivating and retaining; Best Practices

 

Unit-7
Teaching Hours:10
Unit VII: BUSINESS PROCESS MANAGEMENT IN FAMILY BUSINESS
 

  

Business Process Automation – Digital Marketing, ERP, Balance Score Card Tool, Aligning Human resource and business strategy, Improving organizational processes using Balanced Scorecard approach, Corporate Governance issues, Best Practices Management, Case Studies. 

Text Books And Reference Books:

Essential references: 

1.     Poza, E. J.  & Daugherty, M.S. (2015), Family Business, 4th Edition, Cengage Learning

Essential Reading / Recommended Reading

Recommended Reading:

  1. Poza, Ernesto J. (2007). Family Business. Mason, OH: Thomson South-Western.
  2. Craig.E.Aronoff, Stephen.L.Mc Clure & John L. Ward (2011), Family Business Succession.
  3. A.V. Vedpuriswar & A.Mukund (2002), India’s family owned Businesses, ICFAI Case study series, Published by ICFAI Press.
  4. Amy Schuman, Stacy Stutz and John.L.Ward (2010), Family Business as Paradox, Palgrave Macmillan.
  5. Kavil Ramachandran (2015), Ten Commandments for family Business, Sage Publications.
  6. Gita Piramal (1996), Business Maharajas, Penguin Books India (P) Ltd.
  7. Mark T.Green (2011),,Inside the Muti- Generational Family Business, PalgraveMacmillan

8.     Bork, Jaffe, Lane, Dashew, Heisler (1996). Working with family businesses: A guide for professionals.Jossey Bass Publishers.

9.     Collier, C.W. (2002).Wealth in families. Harvard University.

10.  Dyer, Jr. W.G. (1986). Cultural change in family firms: Anticipating and managing business and family transitions. Jossey-Bass Publishers.

11. Fleming, Q.J. (2000). Keeping the family baggage out of the family business

Evaluation Pattern
Component of Final Grade Max Marks per Component Weightage towards Final Grade Total Marks per Component in Final Grade
CIA-I 20 100% 20
CIA-II 50 50% 25
CIA-III 20 100% 20
End Semester 50 60% 30
Attendance 5 100% 5
Total     100

BBA543F - STRATEGIC FINANCIAL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: 

Strategic Financial Management emphasizes on the application of financial management techniques strategically to achieve the objectives of the organization. The course emphasizes how strategic financial decisions should be taken by the managers/budding entrepreneurs/businessmen with reference to classical theory and contemporary research. The course intends to apply various strategies involved in financial decision-making process and update the students on the availability of various sources of financing, choosing appropriate sources of financing to have optimum capital structure.  It also covers various techniques in managing an organization’s financial resources through better investment decisions (techniques), achieve its business objectives and maximize its value which will help the students take effective strategic financial decisions.

 

 

Course Objectives: 

        To extend finance skill of the students pertaining to different techniques of financial management strategically to achieve the objectives of the organization.

        To equip students to identify, evaluate and develop strategies relating to financing decisions.

        To compare leasing, buying and hire purchase decisions to choose the most feasible financing decision.

        To develop the students’ expertise in corporate value drivers and its impact on valuation of the company

        To appraise the techniques of working capital management.

 

 

Learning Outcome

CO1: Understand the process of strategic planning and its impact on the financial performance of the companies

CO2: Identify and apply investing, financing and dividend strategies in financial decision-making process.

CO3: Compare lease, buying and hire purchase decisions to choose the most effective financing decision

CO4: Explore corporate value drivers and its impact on valuation of the company

CO5: Evaluate the techniques of working capital management

Unit-1
Teaching Hours:12
Financial Planning and Risk Analysis
 

Formulation of Strategies & policies, objectives & goals - Components of financial strategy- Strategic planning process, Interface between corporate strategy and financing strategy, sustainable financial strategies - Statistical techniques for Risk Analysis – Probability defined –- Standard Deviation – Co efficient of Variation–Risk adjusted discount rate – Certainty Equivalent– Decision Tree analysis - Sensitivity analysis  - Simulation analysis

Unit-1
Teaching Hours:12
Financial Planning and Risk Analysis
 

Formulation of Strategies & policies, objectives & goals - Components of financial strategy- Strategic planning process, Interface between corporate strategy and financing strategy, sustainable financial strategies - Statistical techniques for Risk Analysis – Probability defined –- Standard Deviation – Co efficient of Variation–Risk adjusted discount rate – Certainty Equivalent– Decision Tree analysis - Sensitivity analysis  - Simulation analysis

Unit-1
Teaching Hours:12
Financial Planning and Risk Analysis
 

Formulation of Strategies & policies, objectives & goals - Components of financial strategy- Strategic planning process, Interface between corporate strategy and financing strategy, sustainable financial strategies - Statistical techniques for Risk Analysis – Probability defined –- Standard Deviation – Co efficient of Variation–Risk adjusted discount rate – Certainty Equivalent– Decision Tree analysis - Sensitivity analysis  - Simulation analysis

Unit-2
Teaching Hours:8
Capital Structure theories and planning
 

Concept and its importance, process of capital structure decisions. Theories of Capital Structure - Net Income, Net Operating Income, Traditional and MM Theories. Capital Structure and Value of the firm. Agency cost and its effect on value. Capital Structure policies in practice.

Unit-2
Teaching Hours:8
Capital Structure theories and planning
 

Concept and its importance, process of capital structure decisions. Theories of Capital Structure - Net Income, Net Operating Income, Traditional and MM Theories. Capital Structure and Value of the firm. Agency cost and its effect on value. Capital Structure policies in practice.

Unit-2
Teaching Hours:8
Capital Structure theories and planning
 

Concept and its importance, process of capital structure decisions. Theories of Capital Structure - Net Income, Net Operating Income, Traditional and MM Theories. Capital Structure and Value of the firm. Agency cost and its effect on value. Capital Structure policies in practice.

Unit-3
Teaching Hours:8
Dividend Theory and policy
 

Concept and importance. Models to maximize the market value of equity shares – Walter, Gordon and MM Models, Stability of dividend indicators, Analysis of dividend policy in practice. 

Unit-3
Teaching Hours:8
Dividend Theory and policy
 

Concept and importance. Models to maximize the market value of equity shares – Walter, Gordon and MM Models, Stability of dividend indicators, Analysis of dividend policy in practice. 

Unit-3
Teaching Hours:8
Dividend Theory and policy
 

Concept and importance. Models to maximize the market value of equity shares – Walter, Gordon and MM Models, Stability of dividend indicators, Analysis of dividend policy in practice. 

Unit-4
Teaching Hours:8
Working Capital Finance
 

Financing of Working Capital, sources of working capital finance, determination of optimum cash balance, practical problems on receivables management, determination of optimum stock levels, Integrating Working Capital and Capital Investment Process

Unit-4
Teaching Hours:8
Working Capital Finance
 

Financing of Working Capital, sources of working capital finance, determination of optimum cash balance, practical problems on receivables management, determination of optimum stock levels, Integrating Working Capital and Capital Investment Process

Unit-4
Teaching Hours:8
Working Capital Finance
 

Financing of Working Capital, sources of working capital finance, determination of optimum cash balance, practical problems on receivables management, determination of optimum stock levels, Integrating Working Capital and Capital Investment Process

Unit-5
Teaching Hours:12
Asset Based Financing
 

Leasing – Meaning, Importance, Types, Tax & Accounting considerations. Evaluation of lease from the point of Lessor & Lessee. Lease vs. Buy Decision. Hire-Purchase (HP) – Meaning – Features – Difference between HP & Credit sale Differences between Leasing & HP Differences between Leasing & Installment system RBI guidelines for HP & Problems of HP in India 

Unit-5
Teaching Hours:12
Asset Based Financing
 

Leasing – Meaning, Importance, Types, Tax & Accounting considerations. Evaluation of lease from the point of Lessor & Lessee. Lease vs. Buy Decision. Hire-Purchase (HP) – Meaning – Features – Difference between HP & Credit sale Differences between Leasing & HP Differences between Leasing & Installment system RBI guidelines for HP & Problems of HP in India 

Unit-5
Teaching Hours:12
Asset Based Financing
 

Leasing – Meaning, Importance, Types, Tax & Accounting considerations. Evaluation of lease from the point of Lessor & Lessee. Lease vs. Buy Decision. Hire-Purchase (HP) – Meaning – Features – Difference between HP & Credit sale Differences between Leasing & HP Differences between Leasing & Installment system RBI guidelines for HP & Problems of HP in India 

Unit-6
Teaching Hours:12
Corporate Value Drivers / Value based management
 

Corporate Financial Strategy and Corporate Value. Business valuation. Key value drivers.  Return on Investments (ROI). Return on equity (ROE). Cash flow (CF). Shareholder value added (SVA). Key steps in firm forecasting analysis on EVA and SVA. Value creation and value destruction. Cash value added (CVA). Economic value added (EVA). Market value added (MVA). VBM implementation in SFM.  Principles of strategy evaluation based on EVA, SVA, CVA, CFROI  and SFROI models. Drivers influencing EVA, MVA, SVA, CVA,CFROI and SFROI. 

Unit-6
Teaching Hours:12
Corporate Value Drivers / Value based management
 

Corporate Financial Strategy and Corporate Value. Business valuation. Key value drivers.  Return on Investments (ROI). Return on equity (ROE). Cash flow (CF). Shareholder value added (SVA). Key steps in firm forecasting analysis on EVA and SVA. Value creation and value destruction. Cash value added (CVA). Economic value added (EVA). Market value added (MVA). VBM implementation in SFM.  Principles of strategy evaluation based on EVA, SVA, CVA, CFROI  and SFROI models. Drivers influencing EVA, MVA, SVA, CVA,CFROI and SFROI. 

Unit-6
Teaching Hours:12
Corporate Value Drivers / Value based management
 

Corporate Financial Strategy and Corporate Value. Business valuation. Key value drivers.  Return on Investments (ROI). Return on equity (ROE). Cash flow (CF). Shareholder value added (SVA). Key steps in firm forecasting analysis on EVA and SVA. Value creation and value destruction. Cash value added (CVA). Economic value added (EVA). Market value added (MVA). VBM implementation in SFM.  Principles of strategy evaluation based on EVA, SVA, CVA, CFROI  and SFROI models. Drivers influencing EVA, MVA, SVA, CVA,CFROI and SFROI. 

Text Books And Reference Books:
  1. Pandey I.M (2016). Financial Management- 11thEdition, Vikas Publishing House
Essential Reading / Recommended Reading
  1. M Y Khan and P K Jain (2017). Financial Management, 8th Edition, Tata McGraw Hill
  2. Rajni et al. (2011). Strategic Financial Management, 2nd Edition, Prentice Hall of India
  3. Ruth Bender. (2013). Corporate Financial Strategy, Routledge, Taylor and Francis
  4. Weaver and Weston (2007). Strategic Financial Management: Application of Corporate Finance, 6th Edition, Cengage Learning. 
  5. Kohn Meir, (2000). Financial Institutions and markets, Tata McGraw Hill Publishing
  6. Prasanna Chandra (2007). Financial Management, Tata Mc Graw Hill
Evaluation Pattern

CIA 1: Maximum Marks - 20 ; Weightage - 100%                                           = 20 Marks

CIA 2: Maximum Marks - 50 ; Weightage - 50%                                            = 25 Marks

CIA 3: Maximum Marks - 20 ; Weightage - 100%                                          = 20 Marks

End Semester Examination: Maximum Marks - 50 ; Weightage - 60%             = 30 Marks

Attendance: Maximum Marks - 5                                                                  = 05 Marks

BBA543H - INTERNATIONAL HUMAN RESOURCE MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:  The development of many multinational companies in the world economy has led and compelled companies to develop a strategic perspective in their HR approach to the international assignments and hence making it imperative for the organizations to examine the activities of the people working in the multi-cultural organizations. The course provides basic knowledge about the enduring concepts in internationalization of business and its implication on Human Resources Management Practices. It provides an understanding of challenges in sustaining international operations through assignments and managing recruitment, staffing, training and development, compensation management. The course also focuses on the expatriate management techniques and the ethical practices of a business enterprise across the world.

Course Objectives:

•To provide an understanding of various international aspects of human resources management.

•To identify and examine the cross cultural and ethical issues, varying management practices and diverse systems related to internationalization of business.

•To examine and analyze the economic, social, psychological, legal, technological and ethical requirements for HR functions in a multinational context.

•To analyze the use of  IHRM practices and techniques in managing global workplace

•To evaluate various factors creating organizational competitive advantage through the international development of a cadre of cross-culturally savvy managers.

 

Learning Outcome

CO1: Compare and contrast the differences between and domestic and international HRM in terms of its applications and implications.

CO2: Examine the cross-cultural differences and ethical issues involved in managing people at global workplace.

CO3: Analyze and evaluate the business issues and challenges in economic, social, psychological, technical, ethical and legal aspects of global businesses from an HR perspective

CO4: Evaluate the application and implications of IHRM practices and techniques adopted by different companies in managing business operations and people based on the international framework

CO5: Develop IHRM policies to integrate business objectives and the activities of people at global workplace

Unit-1
Teaching Hours:8
Globalization and IHRM
 

Globalization, Evolution of global HRM, global versus domestic HRM, mapping global HRM, The nature and importance of culture, country and regional cultures, country culture versus MNE culture, cultural convergence or divergence, impact of culture on IHRM, Research in IHRM.

Unit-1
Teaching Hours:8
Globalization and IHRM
 

Globalization, Evolution of global HRM, global versus domestic HRM, mapping global HRM, The nature and importance of culture, country and regional cultures, country culture versus MNE culture, cultural convergence or divergence, impact of culture on IHRM, Research in IHRM.

Unit-1
Teaching Hours:8
Globalization and IHRM
 

Globalization, Evolution of global HRM, global versus domestic HRM, mapping global HRM, The nature and importance of culture, country and regional cultures, country culture versus MNE culture, cultural convergence or divergence, impact of culture on IHRM, Research in IHRM.

Unit-2
Teaching Hours:8
International workforce planning and staffing
 

International workforce planning, staffing-choices and implication for MNEs.

Unit-2
Teaching Hours:8
International workforce planning and staffing
 

International workforce planning, staffing-choices and implication for MNEs.

Unit-2
Teaching Hours:8
International workforce planning and staffing
 

International workforce planning, staffing-choices and implication for MNEs.

Unit-3
Teaching Hours:8
International recruitment, selection and repatriation
 

Staffing with expatriates, the international recruitment function, mistakes and failures, successful expatriation and best practices.

Unit-3
Teaching Hours:8
International recruitment, selection and repatriation
 

Staffing with expatriates, the international recruitment function, mistakes and failures, successful expatriation and best practices.

Unit-3
Teaching Hours:8
International recruitment, selection and repatriation
 

Staffing with expatriates, the international recruitment function, mistakes and failures, successful expatriation and best practices.

Unit-4
Teaching Hours:10
International training and management development
 

The training function, virtual and global teams, global leadership development, cross cultural preparation, knowledge management and MNEs.

Unit-4
Teaching Hours:10
International training and management development
 

The training function, virtual and global teams, global leadership development, cross cultural preparation, knowledge management and MNEs.

Unit-4
Teaching Hours:10
International training and management development
 

The training function, virtual and global teams, global leadership development, cross cultural preparation, knowledge management and MNEs.

Unit-5
Teaching Hours:10
International compensation and Performance Management
 

International remuneration, compensation and benefits, determinants of compensation, international compensation and benefits management, Performance management function and MNEs, international assignees and PA.

Unit-5
Teaching Hours:10
International compensation and Performance Management
 

International remuneration, compensation and benefits, determinants of compensation, international compensation and benefits management, Performance management function and MNEs, international assignees and PA.

Unit-5
Teaching Hours:10
International compensation and Performance Management
 

International remuneration, compensation and benefits, determinants of compensation, international compensation and benefits management, Performance management function and MNEs, international assignees and PA.

Unit-6
Teaching Hours:8
Well-being of International workforce, and international HRIS
 

Well-being of the International workforce, Health and safety, crisis management, global HR support service and information systems.

Unit-6
Teaching Hours:8
Well-being of International workforce, and international HRIS
 

Well-being of the International workforce, Health and safety, crisis management, global HR support service and information systems.

Unit-6
Teaching Hours:8
Well-being of International workforce, and international HRIS
 

Well-being of the International workforce, Health and safety, crisis management, global HR support service and information systems.

Unit-7
Teaching Hours:8
Comparative IHRM
 

HRM issues in Europe, North America, Asia, IHRM department, professionalization of IHRM, Future of IHRM.

 

Unit-7
Teaching Hours:8
Comparative IHRM
 

HRM issues in Europe, North America, Asia, IHRM department, professionalization of IHRM, Future of IHRM.

 

Unit-7
Teaching Hours:8
Comparative IHRM
 

HRM issues in Europe, North America, Asia, IHRM department, professionalization of IHRM, Future of IHRM.

 

Text Books And Reference Books:

1.Dowling, P. J., Festing, M., & Engle, A. D. (2019). International Human Resource Management (7th Ed.). New Delhi: Cengage Learning.

Essential Reading / Recommended Reading

1.Punnett, B. J. (2019). International perspectives on organizational behavior (4th Edition.). New York: Routledge.

2.Edwards, T., &Ress, C. (2017). International Human Resource Management: Globalization, National Systems and Multinational Companies (Third Ed.). New York: Pearson.

3.Wintersberger, Daniel. (2017). International Human Resource Management: A Case Study Approach. U K: Kogan Page

 

Evaluation Pattern

Component

 

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

20

100%

20

CIA2

50

50%

25

CIA3

20

100%

20

ESE

50

60%

30

Attendance

05

100

05

Total

 

 

100

BBA543M - RETAIL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course introduces students to the new features in retail management, a real -world approach focusing on both small and large retailers. Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices with respect to the subject retail marketing 

 

Course Objectives:

·         To demonstrate retail concepts and practices

·         To construct growth strategies of different retail formats 

·         To analyze the factors affecting the demand of a region and location theories for trade area analysis

·         To interpret issues in supply chain management and customer relationship management and product management

To recommend a retail communication and merchandise presentation for a particular retail store

Learning Outcome

ATTACHED: Previous Course Outcome Attached

Unit-1
Teaching Hours:10
Introduction to retailing
 

Level of Knowledge: Conceptual

 

Reasons for studying retailing, economic significance & opportunities in retailing, types of retailers – food retailers, general merchandise retailer, non-store retail format, service retailing, single store establishment, corporate retail chain, multi-channel retailing, Benefits offered by electronic channel. Retailing in emerging world, Multinational Brand and retailing in third world. India’s profile against the global retail market and career opportunities in retail.

Unit-1
Teaching Hours:10
Introduction to retailing
 

Level of Knowledge: Conceptual

 

Reasons for studying retailing, economic significance & opportunities in retailing, types of retailers – food retailers, general merchandise retailer, non-store retail format, service retailing, single store establishment, corporate retail chain, multi-channel retailing, Benefits offered by electronic channel. Retailing in emerging world, Multinational Brand and retailing in third world. India’s profile against the global retail market and career opportunities in retail.

Unit-2
Teaching Hours:8
Retail market strategy
 

Level of Knowledge: Conceptual

 

Target market retail format, building a sustainable competitive advantage, for growth strategies, steps in strategic and retail planning and operation management, Evaluating competition in retailing, Retail market information system

 

Unit-2
Teaching Hours:8
Retail market strategy
 

Level of Knowledge: Conceptual

 

Target market retail format, building a sustainable competitive advantage, for growth strategies, steps in strategic and retail planning and operation management, Evaluating competition in retailing, Retail market information system

 

Unit-3
Teaching Hours:8
Retail locations
 

Level of Knowledge: Conceptual

 

Site location –Location theory, theory of central placement, Trading area analysis, characteristics of trading area, factors affecting the demand for a region & attractiveness of a site

Unit-3
Teaching Hours:8
Retail locations
 

Level of Knowledge: Conceptual

 

Site location –Location theory, theory of central placement, Trading area analysis, characteristics of trading area, factors affecting the demand for a region & attractiveness of a site

Unit-4
Teaching Hours:8
Supply chain management
 

Level of Knowledge: Conceptual

 

Advantages through supply chain management flow of information, logistics – distribution centre, quick response delivery systems, e-retailing, outsourcing

Unit-4
Teaching Hours:8
Supply chain management
 

Level of Knowledge: Conceptual

 

Advantages through supply chain management flow of information, logistics – distribution centre, quick response delivery systems, e-retailing, outsourcing

Unit-5
Teaching Hours:8
CRM
 

Level of Knowledge: Conceptual

 

Overview, collecting customer database, identifying target customers, developing & implementing CRM programs

Unit-5
Teaching Hours:8
CRM
 

Level of Knowledge: Conceptual

 

Overview, collecting customer database, identifying target customers, developing & implementing CRM programs

Unit-6
Teaching Hours:8
Merchandise management and product management
 

Level of Knowledge: Conceptual

 

Objectives for merchandise plan, assortment planning process; Establishing and maintaining relationships with vendors, pricing strategies – cost oriented, demand oriented, competition oriented & use of breakeven analysis. Price adjustments to stimulate retail sales.

Unit-6
Teaching Hours:8
Merchandise management and product management
 

Level of Knowledge: Conceptual

 

Objectives for merchandise plan, assortment planning process; Establishing and maintaining relationships with vendors, pricing strategies – cost oriented, demand oriented, competition oriented & use of breakeven analysis. Price adjustments to stimulate retail sales.

Unit-7
Teaching Hours:10
Retail communication mix and Store management
 

Level of Knowledge: Conceptual

 

Communication programs to develop brands & build customer loyalty, methods of communicating with customers, planning retail communication process. Retail Branding. Store layout, types & features, store design – merchandise presentation techniques, atmospherics, customer service GAPS model for improving retail service quality.

Unit-7
Teaching Hours:10
Retail communication mix and Store management
 

Level of Knowledge: Conceptual

 

Communication programs to develop brands & build customer loyalty, methods of communicating with customers, planning retail communication process. Retail Branding. Store layout, types & features, store design – merchandise presentation techniques, atmospherics, customer service GAPS model for improving retail service quality.

Text Books And Reference Books:

1.       Levy, M., &Weitz, B. (2017). Retail Management (Latest edi). Irwin/McGraw Hill.

Essential Reading / Recommended Reading

1.       Gilbert, D. (2010). Retail Marketing Management (2ndedi), Pearson Education.

2.       Pradhan, S. (2009).Retail Management Text & Cases (2ndedi), McGraw Hill Co. 

3.       Nair, S. (2011).Retail Management (4thedi), Himalaya Publishing House.

4.       Dion, J., &Topping, T. (2009).Start & Run a Retail Business, Jaico Publishers.

Vedamani, G.G. (2013). Retail Management, Jaico Publishing House.

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I

20

100 %

20

CIA-II

50

50 %

25

CIA-III

20

100 %

20

End Semester

50

60 %

30

Attendance

5

5 %

5

Total

 

 

100

BBA544E - WORKING CAPITAL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: India is in a stage of robust economic growth, which can be accentuated by growth of entrepreneurs, who contribute through their innovation and sustainable ideas. This course on working capital management covers both the theoretical and practical aspects of working capital management of MSME units. It will highlight the necessity of proper management of current assets and current liabilities. It focuses on starting a new venture in India or any part of the globe and provides the skill set to analyze working capital finance by proper estimation of every component of Current assets and liabilities.

Course Objectives:

·         To understand the concepts of working capital.

·         To comprehend with the need for having inventory control in firms

·         To evaluate sound credit policy by business firms.

·         To apply sound cash management system in business organizations.

·         To construct working capital estimation statements 

Learning Outcome

CO1: Understand the concepts of working capital

CO2: Evaluate sound credit policy by business firms.

CO3: Appraise sound cash management system in business organizations.

CO4: Explain the need for having inventory control in firms

CO5: Construct working capital estimation statements

Unit-1
Teaching Hours:8
Introduction to Working Capital Management
 

Level of knowledge: Conceptual        

 

Concepts of Working Capital, Operating cycle and production cycle, Types of Working Capital Significance of Working Capital, Inadequate Working Capital   Excess Working Capital and Adequate or optimum Working Capital, Determinants of Working Capital , Issues in Working Capital management ,Determinants of Working Capital, Principles of Working Capital Management, 

Unit-2
Teaching Hours:10
Working Capital Estimation
 

Level of Knowledge: Application

 

Estimation of Working Capital needs- Working Capital requirement under extra shift. Zero Working Capital approach, Estimation using operating cycle approach, Cash Budget, Cash flow statement, projected balance sheet and Regression method. 

Unit-3
Teaching Hours:8
Management of Cash
 

Level of Knowledge: Application

 

Introduction, Motives of holding cash, managing cash flows Determination of optimum cash balance. Cash planning and Cash management models Investment of surplus cash, Management of Marketable Securities Case studies on cash management

Unit-4
Teaching Hours:10
Receivables Management
 

Level of Knowledge: Application

 

Introduction, meaning of receivables, Objectives of RM Cost of maintaining receivables. Factors affecting size of Receivables, Dimensions of RM, and Formation of credit policy: Nature, goals, optimum credit policy, its variables, Credit standards- Altman Z score and using discriminatory analysis; Credit Period policy; Collection policy and procedures, collection period and ageing schedule, Practical problems on receivables management, Factoring and receivables Management, Case studies.

 

Unit-5
Teaching Hours:10
Inventory management
 

Level of Knowledge: Application

 

Meaning of inventory, Nature of inventory, need of holding inventory, Benefits of inventory, Risks and costs of holding inventory. Objectives of inventory management, Tools and techniques of inventory management, perpetual inventory management system Determination of stock levels, EOQ, ABC analysis, VED analysis Inventory turnover ratios, Just In time inventory, Stock out costs, Valuation of inventories: using Incremental analysis; Case studies on inventory management

Unit-6
Teaching Hours:10
Financing of Working capital
 

Level of Knowledge: Application 

 

Working capital Committee Reports, Dahejia committee, Chore Committee, Marathe committee, Chakravarty committee and Kannan Committee. Sources of Working capital finance, new trends in financing of working capital by banks Instruments of working capital financing.  Valuation of working capital alternates: In house and factoring arrangements.

Unit-7
Teaching Hours:4
Contemporary trends in Working capital
 

Level of Knowledge: Application

 

Turnover Method, Maximum Permissible Bank Finance (MPBF) System, Cash Budget System and Net Owned Funds System, Online Working capital financing.

Text Books And Reference Books:
  1. Bhattacharya, Hrishikesh. (2019). Working capital Management, PHL learning 
Essential Reading / Recommended Reading
  1. Pandey, I..M (2019).Financial Management ,Vikas publishers, New Delhi
  2. Srivastava, Mishra (2019) Financial Management Oxford University press, New Delhi
  3. Gupta, Sharma.(2019) Financial Management,Kalyani publishers, New Delhi
  4. Khan M.Y, Jain. (2019) Financial Management, Tata McGraw Hill publications
  5. Prasanna Chandra, (2019) Financial Management, Tata McGraw Hill publications
  6. Rusthaqi R P (2019), Working Capital management, Taxmann publications.
Evaluation Pattern
Component of Final Grade Max Marks per Component Weightage Total Marks per Component in Final Grade
CIA-I 20 100% 20
CIA-II 50 50% 25
CIA-III 20 100% 20
End Semester 50 60% 30
Attendance 5 100% 5
Total     100

BBA544F - MANAGEMENT CONTROL SYSTEM (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

Course Description:

Management control is a vital function within organizations from all sectors of the economy. Failures of management control lead to significant financial losses, damaged reputation, and even financial failure. Thus, in order to maximize the probability of success, organizations must ensure the effective design and application of management controls. The course aims to examine the design and implementation of management controls, while considering various factors influencing the management decision making. The course aim is to examine the application of management control system by cost analysis and behavior, Strategic planning and Budgeting, Variance analysis in control actions and Contemporary issues in management accounting. Attention will be paid to the changing design of management control systems within contemporary organizations. Factors necessary to manage change as organizations and their management controls change are also examined.

 

Course Objectives: Course enables students to

 

        Develop students with an understanding about traditional and innovative methods of management control techniques and implementation process in business.

 

        Equip the students with basic knowledge of cost behavior and analysis in managerial decision making.

 

        Impart knowledge on the budgetary control and activity based costing application in real time.

             Develop expertise in strategic and operational control techniques applicable in contemporary organization.

Learning Outcome

CO1: To Develop students an understanding about various methods of management control system and implementation process in business.

CO2: To Equip students with adequate knowledge about the process of managerial decision making and control system.

CO3: To Impart knowledge on the budgetary control and activity based costing application in real time.

CO4: To Equip the students with expertise in managerial decision making and its implementation considering the ethical aspects and overall impacts on business and society.

Unit-1
Teaching Hours:6
Management Control: Concepts and Contexts
 

 

Management System: Introduction, Strategies and Management Control, Purpose and Significance of Management Control System, Elements, Types and Pre-requisites of Management Control System, Approaches – Cybernetic and Contingency, Business Strategy, Essentials in Designing Management Control System, Key success variables as control indicators – Input, Product, Marketing, Asset-Management, Performance, Tools of Management Control.

 

Unit-1
Teaching Hours:6
Management Control: Concepts and Contexts
 

 

Management System: Introduction, Strategies and Management Control, Purpose and Significance of Management Control System, Elements, Types and Pre-requisites of Management Control System, Approaches – Cybernetic and Contingency, Business Strategy, Essentials in Designing Management Control System, Key success variables as control indicators – Input, Product, Marketing, Asset-Management, Performance, Tools of Management Control.

 

Unit-2
Teaching Hours:10
Budgeting and Budgetary Control
 

 

Purpose and Significance of Budgetary Control, Steps in formulation of budgets, Administration and Review of Budgets, Behavioural Aspects of Budgeting, Functional Budgets, Fixed Budget and Flexible Budget, Capital Expenditure Budget and Evaluation Criterion, Zero Based Budgeting (ZBB), Management by Objective (MBO) and Budgeting as an Aid to Control.

 

Unit-2
Teaching Hours:10
Budgeting and Budgetary Control
 

 

Purpose and Significance of Budgetary Control, Steps in formulation of budgets, Administration and Review of Budgets, Behavioural Aspects of Budgeting, Functional Budgets, Fixed Budget and Flexible Budget, Capital Expenditure Budget and Evaluation Criterion, Zero Based Budgeting (ZBB), Management by Objective (MBO) and Budgeting as an Aid to Control.

 

Unit-3
Teaching Hours:10
Cost Analysis for Managerial Decision Making
 

Marginal Costing and its related issues,  Cost-Volume Analysis (CVP), Break –Even Chart (BEC), Profit- Volume Ratio (P/V ratio), Margin of Safety (M/S), Angle of Incidence, Opportunity Cost, Sunk Cost, Relevant Costs,  Marginal Costing and Managerial Decision Making- Diversification of products/ introduction of new product, Selection of profitable product mix/sales mix, Problems on limiting factor, Make or Buy decision, Decisions Relating to Acceptance And Rejection of a Special Offer / Order, Selling Price Decisions, Closing down of a  division, Outsourcing or Suspending activities.

Unit-3
Teaching Hours:10
Cost Analysis for Managerial Decision Making
 

Marginal Costing and its related issues,  Cost-Volume Analysis (CVP), Break –Even Chart (BEC), Profit- Volume Ratio (P/V ratio), Margin of Safety (M/S), Angle of Incidence, Opportunity Cost, Sunk Cost, Relevant Costs,  Marginal Costing and Managerial Decision Making- Diversification of products/ introduction of new product, Selection of profitable product mix/sales mix, Problems on limiting factor, Make or Buy decision, Decisions Relating to Acceptance And Rejection of a Special Offer / Order, Selling Price Decisions, Closing down of a  division, Outsourcing or Suspending activities.

Unit-4
Teaching Hours:10
Standard Costing System and Variance Analysis for Control Actions
 

 

Introduction, Historical costing, meaning of standard and standard costing. Steps involved in standard costing, standard cost v/s Target cost, Standard costing and budgetary control, Standard costs and estimated costs, Advantages and limitations of standard costing, Preliminaries for establishing a system of standard costing, determination of cost centre, classification of accounts, types of standards, organization for standard costing, setting of standards, analysis of variances, Material cost variance, Labor cost variance, Overhead cost variance, Sales variance, Profit Variance due to sales, Variance analysis .

 

Unit-4
Teaching Hours:10
Standard Costing System and Variance Analysis for Control Actions
 

 

Introduction, Historical costing, meaning of standard and standard costing. Steps involved in standard costing, standard cost v/s Target cost, Standard costing and budgetary control, Standard costs and estimated costs, Advantages and limitations of standard costing, Preliminaries for establishing a system of standard costing, determination of cost centre, classification of accounts, types of standards, organization for standard costing, setting of standards, analysis of variances, Material cost variance, Labor cost variance, Overhead cost variance, Sales variance, Profit Variance due to sales, Variance analysis .

 

Unit-5
Teaching Hours:10
Transfer Pricing
 

 

Concept and Objectives of Transfer Pricing, Ideal Situation for Operation of Transfer Pricing Mechanism, Constraints on Sourcing in Transfer Pricing, Methods of Calculating Transfer Pricing – Market based, Cost based, Cost Plus, Negotiated, Dual Pricing, International Transfer Pricing, and Administration of Transfer Pricing.

 

Unit-5
Teaching Hours:10
Transfer Pricing
 

 

Concept and Objectives of Transfer Pricing, Ideal Situation for Operation of Transfer Pricing Mechanism, Constraints on Sourcing in Transfer Pricing, Methods of Calculating Transfer Pricing – Market based, Cost based, Cost Plus, Negotiated, Dual Pricing, International Transfer Pricing, and Administration of Transfer Pricing.

 

Unit-6
Teaching Hours:8
Activity Based Costing and Analysis
 

Meaning and Approach, Traditional Costing Vs. Activity Based Costing, Main activities and cost drivers, Steps in development of ABC System, Application of ABC, Practical problems.

Unit-6
Teaching Hours:8
Activity Based Costing and Analysis
 

Meaning and Approach, Traditional Costing Vs. Activity Based Costing, Main activities and cost drivers, Steps in development of ABC System, Application of ABC, Practical problems.

Unit-7
Teaching Hours:6
Contemporary issues in management accounting
 

 

Value chain analysis, Quality costing, Target costing, Life cycle costing, Inflation Accounting,  Kaizen Costing, Lean Accounting, Human Resource Accounting, Socio-Economic Costing.

 

Unit-7
Teaching Hours:6
Contemporary issues in management accounting
 

 

Value chain analysis, Quality costing, Target costing, Life cycle costing, Inflation Accounting,  Kaizen Costing, Lean Accounting, Human Resource Accounting, Socio-Economic Costing.

 

Text Books And Reference Books:

Das Subhash Chandra (Management Control System: Principles and Practices, PHI Learning Private Limited, latest edition.

Essential Reading / Recommended Reading

 

Robert N. Anthony and Vijay Govindarjan (2016). Management Control System, Mc Graw Hill Publication, 12th Edition.

 

3.  Pandey.I.M. (2014). Management Accounting. New Delhi: Vikas Publishing House.

 

4.  Gupta, S.K. (2013). Management Accounting. New Delhi: Kalyani Publishers.

 

5.  Gordon,E.,& Jeyram, N.  (2013). Management Accounting. New Delhi: Himalaya Publications.

 

6.  Khan,M. Y. & Jain, P.K. (2013). Management Accounting. New Delhi: Tata Mcgraw Hill Education.

7. Madegowda.J. (2013). Management Accounting. New Delhi: Himalaya Publishing House.

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I

20

100 %

20

CIA-II

50

50 %

25

CIA-III

20

100 %

20

End Semester

50

60 %

30

Attendance

5

5 %

5

Total

 

 

100

BBA544H - HUMAN RESOURCE DEVELOPMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course provides an in-depth understanding of various concepts related to the HRD initiatives that are practiced in organizations. It focuses on the study and practice for increasing the learning capacity of individuals, groups, and organizations. It explains the process of development and application of functional knowledge through interventions in order to optimize human and organizational growth and effectiveness. 

Course Objectives:

 

  • To provide an understanding of fundamental concepts, methods and approaches to HRD.

  • To identify the skill gap and requirements for training and development activities across the various functional areas of management

  • To plan and organize an appropriate training programme to enhance their specific skills.

  • To evaluate the effectiveness of training programmes in organizations through application of functional knowledge.

  • To propose various initiatives like Coaching, Mentoring & counseling for developing human resources and solving various problems in organizations.

 

Learning Outcome

CO1: Identify the training need requirements across various functional areas.

CO2: Plan and organize training programmes to meet the individual and organizational requirements.

CO3: Analyze the challenges in implementing the training programmes and provide solutions for the same.

CO4: Compare the differences between training and development programmes and other concepts like coaching, mentoring and counseling.

CO5: Design an appropriate HRD intervention to solve real time organizational problems.

Unit-1
Teaching Hours:8
Introduction to HRD
 

 

Unit I:  Introduction to HRD                                                                                            8 Hrs

 

Level of Knowledge: Conceptual

 

Definition, Objectives, Scope and Importance of HRD; HRD philosophy, Features of HRD, HRD Mechanisms, Integrated HRD systems, HRD field and climate, Organizational strategy and HRD intervention, HRD Audit.

 

Unit-1
Teaching Hours:8
Introduction to HRD
 

 

Unit I:  Introduction to HRD                                                                                            8 Hrs

 

Level of Knowledge: Conceptual

 

Definition, Objectives, Scope and Importance of HRD; HRD philosophy, Features of HRD, HRD Mechanisms, Integrated HRD systems, HRD field and climate, Organizational strategy and HRD intervention, HRD Audit.

 

Unit-1
Teaching Hours:8
Introduction to HRD
 

 

Unit I:  Introduction to HRD                                                                                            8 Hrs

 

Level of Knowledge: Conceptual

 

Definition, Objectives, Scope and Importance of HRD; HRD philosophy, Features of HRD, HRD Mechanisms, Integrated HRD systems, HRD field and climate, Organizational strategy and HRD intervention, HRD Audit.

 

Unit-2
Teaching Hours:8
Pre-Training Work
 

 

Training, development and education, Training policies, objectives and strategies, Importance of TNI, Pre-training activities, Identifying training needs, Training at different levels, Business goals vs training. 

 

Unit-2
Teaching Hours:8
Pre-Training Work
 

 

Training, development and education, Training policies, objectives and strategies, Importance of TNI, Pre-training activities, Identifying training needs, Training at different levels, Business goals vs training. 

 

Unit-2
Teaching Hours:8
Pre-Training Work
 

 

Training, development and education, Training policies, objectives and strategies, Importance of TNI, Pre-training activities, Identifying training needs, Training at different levels, Business goals vs training. 

 

Unit-3
Teaching Hours:8
Curriculum and Pedagogy
 

Training specification, training design, impediments to effective training, specification of training methods, seven principles of good practice, expectation of participants, qualities of good trainers.

Unit-3
Teaching Hours:8
Curriculum and Pedagogy
 

Training specification, training design, impediments to effective training, specification of training methods, seven principles of good practice, expectation of participants, qualities of good trainers.

Unit-3
Teaching Hours:8
Curriculum and Pedagogy
 

Training specification, training design, impediments to effective training, specification of training methods, seven principles of good practice, expectation of participants, qualities of good trainers.

Unit-4
Teaching Hours:8
Training Evaluation
 

Purpose of training evaluation, principles of evaluation, process of evaluation, clients in training process, training evaluation models.

Unit-4
Teaching Hours:8
Training Evaluation
 

Purpose of training evaluation, principles of evaluation, process of evaluation, clients in training process, training evaluation models.

Unit-4
Teaching Hours:8
Training Evaluation
 

Purpose of training evaluation, principles of evaluation, process of evaluation, clients in training process, training evaluation models.

Unit-5
Teaching Hours:10
Coaching & Mentoring
 

Roles of Managers, Coaching, Competencies of coaches, developing a coaching eye, coaching style of leadership, management support in coaching, managing the role stretch of executives. Leaders and Managers, leadership characteristics, developing leadership potential, mentoring, mentoring vs coaching, implementing mentoring practices..

Unit-5
Teaching Hours:10
Coaching & Mentoring
 

Roles of Managers, Coaching, Competencies of coaches, developing a coaching eye, coaching style of leadership, management support in coaching, managing the role stretch of executives. Leaders and Managers, leadership characteristics, developing leadership potential, mentoring, mentoring vs coaching, implementing mentoring practices..

Unit-5
Teaching Hours:10
Coaching & Mentoring
 

Roles of Managers, Coaching, Competencies of coaches, developing a coaching eye, coaching style of leadership, management support in coaching, managing the role stretch of executives. Leaders and Managers, leadership characteristics, developing leadership potential, mentoring, mentoring vs coaching, implementing mentoring practices..

Unit-6
Teaching Hours:8
Counseling
 

Quality of work life, counseling, prerequisites of employee counseling, guidelines to effective counseling, counseling techniques, types of counseling, counseling process, stress management interventions, benefits of counseling. 

Unit-6
Teaching Hours:8
Counseling
 

Quality of work life, counseling, prerequisites of employee counseling, guidelines to effective counseling, counseling techniques, types of counseling, counseling process, stress management interventions, benefits of counseling. 

Unit-6
Teaching Hours:8
Counseling
 

Quality of work life, counseling, prerequisites of employee counseling, guidelines to effective counseling, counseling techniques, types of counseling, counseling process, stress management interventions, benefits of counseling. 

Unit-7
Teaching Hours:10
Developing Commitment and Motivation
 

Organizational commitment, types of commitment, determinants of organizational commitment, creating a suitable environment, developing commitment in individual employees, Motives and applied motivation.

Unit-7
Teaching Hours:10
Developing Commitment and Motivation
 

Organizational commitment, types of commitment, determinants of organizational commitment, creating a suitable environment, developing commitment in individual employees, Motives and applied motivation.

Unit-7
Teaching Hours:10
Developing Commitment and Motivation
 

Organizational commitment, types of commitment, determinants of organizational commitment, creating a suitable environment, developing commitment in individual employees, Motives and applied motivation.

Text Books And Reference Books:

Haldar, U.K. (2013). Human Resource Development (1sted.).New Delhi, India: Oxford University Press.

Essential Reading / Recommended Reading
  1. Gupta, S.K., & Joshi, R. (2013).Human Resource Development (3rded.).Bengaluru, India: Kalyani.

  2. Mankin, D. (2013). Human Resource Development.New Delhi, India: Oxford University Press.

  3. SubbaRao, P. (2014). Human Resource Development (2nded.).Bengaluru, India: Himalaya.

  4. Wayne F. Cascio, John Bourdreau, (2014), Investing in People: Financial Impact of Human Resource Initiatives ( 2nd ed.), Pearson Education Inc.,

  5. Madeleine Homan, Linda J. Miller (2008), Coaching in Organizations Best Coaching practices from the Ken Blanchard Companies.

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I

20

100 %

20

CIA-II

50

50 %

25

CIA-III

20

100 %

20

End Semester

50

60 %

30

Attendance

5

5 %

5

Total

 

 

100

BBA544M - CUSTOMER RELATIONSHIP MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course examines customer relationship management (CRM) and its application in marketing, sales, and service.  Effective CRM strategies help companies align business processes with customer-centric strategies using people, technology, and knowledge. Emphasis is given on both conceptual knowledge and hands-on learning using leading CRM software.

Course Objectives: 

●To define relationship theory from the point of view of the customer and the organization

●To critically analyse an organisation's relational strategies with stakeholder groups that affect how well it meets customer needs 

●To evaluate CRM implementation strategies 

●To formulate and assess strategic, operational and tactical CRM decisions.

●To plan and conduct an investigation on an aspect of CRM, and communicate findings in an appropriate format.

 

Learning Outcome

CO 1: Defining relationship theory from the point of view of the customer and the organization

CO 2: Critically analyse an organisation's relational strategies with stakeholder groups that affect how well it meets customer needs

CO 3: Evaluate CRM implementation strategies

CO 4: Formulate and assess strategic, operational and tactical CRM decisions.

CO 5: Plan and conduct an investigation on an aspect of CRM, and communicate findings in an appropriate format.

Unit-1
Teaching Hours:8
UNIT I - Emerging Concepts in Customer Relationship Management
 

Level of Knowledge: Conceptual

CRM Definition, Need and Importance : Conceptual Framework of Customer Relationship Management ; The Value Pyramid , Customer Interaction Cycle , Customer Profiling and Total Customer Experience, Goals of a CRM Strategy and Obstacles, CRM Solutions Map, Discussing People, Processes and Technology, CRM myths.

 

Unit-1
Teaching Hours:8
UNIT I - Emerging Concepts in Customer Relationship Management
 

Level of Knowledge: Conceptual

CRM Definition, Need and Importance : Conceptual Framework of Customer Relationship Management ; The Value Pyramid , Customer Interaction Cycle , Customer Profiling and Total Customer Experience, Goals of a CRM Strategy and Obstacles, CRM Solutions Map, Discussing People, Processes and Technology, CRM myths.

 

Unit-2
Teaching Hours:8
UNIT II- Data, Information & Technology
 

Level of Knowledge: Conceptual

CRM Technology and Data Platforms, Database and Data Management, and the role of Business Intelligence (BI) in CRM, Database and customer data development.

 

Unit-2
Teaching Hours:8
UNIT II- Data, Information & Technology
 

Level of Knowledge: Conceptual

CRM Technology and Data Platforms, Database and Data Management, and the role of Business Intelligence (BI) in CRM, Database and customer data development.

 

Unit-3
Teaching Hours:8
UNIT III - Relationship marketing and the Concept of Customer Value
 

Level of Knowledge: Conceptual

Overview, the link between CRM and database marketing, importance of customer value, Retention-satisfaction-loyalty-profit chain.

 

Unit-3
Teaching Hours:8
UNIT III - Relationship marketing and the Concept of Customer Value
 

Level of Knowledge: Conceptual

Overview, the link between CRM and database marketing, importance of customer value, Retention-satisfaction-loyalty-profit chain.

 

Unit-4
Teaching Hours:10
UNIT IV-Strategic CRM
 

Level of Knowledge: Conceptual

Business-to-Business CRM, Impact of Customer Relationship management on Sales & Marketing Strategy, Customer Management organisation, Information Capture and alignment of technology, Steps in Developing CRM strategy.

 

Unit-4
Teaching Hours:10
UNIT IV-Strategic CRM
 

Level of Knowledge: Conceptual

Business-to-Business CRM, Impact of Customer Relationship management on Sales & Marketing Strategy, Customer Management organisation, Information Capture and alignment of technology, Steps in Developing CRM strategy.

 

Unit-5
Teaching Hours:8
UNIT V - Implementing the CRM strategy
 

Level of Knowledge: Conceptual

Elements of CRM System, CRM implementation process objectives, stages of Implementation.

 

Unit-5
Teaching Hours:8
UNIT V - Implementing the CRM strategy
 

Level of Knowledge: Conceptual

Elements of CRM System, CRM implementation process objectives, stages of Implementation.

 

Unit-6
Teaching Hours:10
UNIT VI-CRM Evaluation
 

Level of Knowledge: Conceptual

Categories of measurement of CRM effectiveness, CRM’s impact on company efficiency, effectiveness, and employee behaviour.

 

Unit-6
Teaching Hours:10
UNIT VI-CRM Evaluation
 

Level of Knowledge: Conceptual

Categories of measurement of CRM effectiveness, CRM’s impact on company efficiency, effectiveness, and employee behaviour.

 

Unit-7
Teaching Hours:8
UNIT VII -Privacy, Ethics and Future of CRM
 

Level of Knowledge: Conceptual

Consumer privacy concerns, privacy and ethical compliance, Social Networking and CRM, CRM trends, Challenges and Opportunities.

 

Unit-7
Teaching Hours:8
UNIT VII -Privacy, Ethics and Future of CRM
 

Level of Knowledge: Conceptual

Consumer privacy concerns, privacy and ethical compliance, Social Networking and CRM, CRM trends, Challenges and Opportunities.

 

Text Books And Reference Books:

1.Francis Buttle, S. M. (2015). Customer Relationship Management (3rd edition).Routled

Essential Reading / Recommended Reading

1.Don Peppers, M. R. (2011). Managing Customer Relationships: A Strategic Framework. John Wiley & Sons.

2.Francis Buttle, S. M. (2015). Customer Relationship Management (3rd edition). Routledge.

3.RAI, A. K. (2013). Customer relationship management: concepts and cases. PHI Learning Pvt Ltd.

4.Roger J. Baran, R. J. (2017). Customer Relationship Management: The Foundation of Contemporary Marketing. New York and London: Routledge.

5.V. Kumar, W. R. (2012). Customer Relationship Management: Concept, Strategy, and Tools (2nd edition). Springer.99

 

Evaluation Pattern

CIA 1-20 marks

CIA 2-25 marks

CIA 3-20 marks

ESE- 30 marks

Attendance- 5 marks

Total- 100 marks

BBA545E - PRODUCT DESIGN AND DEVELOPMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Innovation is a vital process in driving change at every level in society: Enterprises which fail to innovate may find themselves overtaken by competitors to the detriment of economic development and growth on a regional, national, and international scale. Innovative products require lot of creativity to be able to compete in this competitive arena. This course will draw on the perspectives of marketing, design, and manufacturing into a single approach to product development. It will also provide a set of product development methods that can be put into practice on development projects. In addition, selected cases drawn from a range of sectors will be used to illustrate practical aspects associated with implementing the concept of product design and development.

Course Objectives:

  • To determine a critical understanding of the key concepts involved in the management and development of new products and services.
  • To evaluate the application of various design methodologies in the new product development process.
  • To formulate essential systems and methods crucial for the design and development of new products and services.

Learning Outcome

CO1: Assess and articulate the key concepts involved in the management and development of new products and services.

CO2: Evaluate various design methodologies and their application in the new product development process.

CO3: Develop the systems and methods to real-world scenarios, demonstrating the ability to develop innovative and market-ready products.

Unit-1
Teaching Hours:6
Product Planning
 

New Product Development stage, including: Idea Generation, Idea Screening, Concept Development and Testing, Marketing Strategy Development, Business Analysis, Product Development, Test Marketing, Commercialization, PLC, Branding & Globalization.

Unit-2
Teaching Hours:6
Idea Generation
 

Generating Ideas for New Products, Building a Culture of Innovation; Sources of ideas: continuous improvement, imitation, customer needs analysis. Characteristics of successful product development, product specification – Physical, chemical & operational, Challenges of product development, product development types. The Role and importance of AI in New Product Design and Development.

Unit-3
Teaching Hours:10
Design Thinking Techniques
 

Modes of design thinking, Developing and Selecting Product; Concepts; Product Architecture; Industrial Design; Ergonomics, User Interface Design.

Unit-4
Teaching Hours:10
Prototyping and Management and AI Applications
 

Types of prototyping, Rapid prototyping, Design for Manufacturing; Product Testing and Reliability, Simulation and Design Tools; Product Launch; Design for the Environment; Product Lifecycle Management. Design for assembly, design for disassembly, robust design. Technology life cycle, Types of testing, Product Development Economics, Activity based costing, AI Applications   in Product Design, Importance of AI in New Product Design and Development.                                       

Unit-5
Teaching Hours:10
Testing and Launching New Products
 

Pre-test-market forecasting, beta testing, test markets, information acceleration; The social impact of new products; socially responsible innovation. Value engineering, steps in value engineering. Quality standards: ISO, 6sigma and BIS. Failure Modes and Effects Analysis (FMEA), Ishikawa Diagram (Fishbone Diagram).

Unit-6
Teaching Hours:8
Service Design
 

Purpose and objectives of service design, service design process, RACI matrix, issues in service design, Critical success factors and key performance indicators.

Unit-7
Teaching Hours:10
Intellectual Property Rights and Patent Laws
 

Introduction to Intellectual Property Rights, (IPR), TRIPS Agreement, – Need for IP management, Purpose of a Patent, Infringement of Patents, Copyright and trademark, Importance of IP and Terms of protection, Patent Filing Procedures.

Text Books And Reference Books:

R1. Product Design and Development, Ulrich, Karl T., Eppinger, Steve D., and Yang, Maria C., 7th ed., McGraw-Hill Education, 2019.

R2. Product Design and Manufacturing, Chitale A.K, Gupta R.C, 6th ed, PHI Learning Private Ltd, 2013.

Essential Reading / Recommended Reading

R1. Creative Confidence: Unleashing the Creative Potential Within Us All. Kelley, Tom, and David Kelley. Crown Business, 2013.

R2. Design Thinking: A Modern Approach for Making Crucial Business Decisions, Create Great Products and Manage Successful Startups and Companies, Steven Branson, 10th ed., Independently Published, 2020.

 

R3. Intellectual Property Rights and the Law, G.B. Reddy., Gogia Law Agency, 7th ed., Reprint, 2009.

 

Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA I

Product Design Analysis

CIAI A - Product Functional Design Analysis (10 Marks)

CIAI B - Product Economic Design Analysis (10 Marks)

Unit 1, 2, 3

20

100 %

20

CIA II

Mid Semester Exam

Unit 1, 2, 3 & 4

50

50%

25

CIA III

Product Development Project

Unit 3, 4, 5, 6

20

100%

20

ESE

Comprehensive Exam

Unit 1, 2, 3, 4, 5, 6 & 7

50

60%

30

Attendance

 

 

05

100%

05

Total

 

100

BBA545F - MERGERS, ACQUISITIONS AND CORPORATE RESTRUCTURING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The corporate world is undergoing a sea change and firms have been growing in size, becoming global and diversifying into new areas. They quite often face different challenges, more so in case of Indian companies.  The last decade has seen numerous M&As, which have often forced firms to adopt special strategies for growth and survival. Today M&As have become a global phenomenon and Indian companies which had often been targets of Mergers and acquisitions, reversed the trend and started acquiring other companies both in India and abroad. This course intends to provide knowledge on different aspects of Mergers and acquisitions.

Course Objectives:

·         To understand Mergers and acquisitions happening in the corporate world

·         To evaluate the M&A process

·         To compute the organizational synergies resulting by corporate restructuring 

·         To understand need for and performance of cross-border mergers and acquisitions

Learning Outcome

CO1: To acquire the knowledge on basics of Mergers and acquisitions .

CO2: To formulate right financial decisions with regard to corporate restruct+I1uring in a dynamic global business environment

CO3: To analyze the organizational synergies resulted by corporate restructuring

CO4: To evaluate the process involved in M&A, Business valuation, takeover and its consequences

Unit-1
Teaching Hours:12
Introduction to Corporate Restructuring
 

Level of Knowledge: Conceptual

Introduction – Forms of corporate restructuring –M&A, Joint Ventures, sell-off and spin-off, divestitures, LBO, MBO,MLP, ESOP- History of merger movement –types of merger- Economic rationale  for different types of merger - Motives behind Mergers – theories of merger- synergy of mergers and acquisitions – Internal and external change forces contributing towards M&A activities

Readings and cases:

M&A: Theone thing you need to get right by Roger L Martin

3 Common M&A Pitfalls and how to avoid them by Craig Walker

Surviving M&A: How to thrive amid the turmoil by Mitchell Lee Marks, Philip Mirvis and Ron Ashkenas

 

Improving the odds of M&A success by Tom Herd, Terry W Steger and Arun K Saksena

Unit-1
Teaching Hours:12
Introduction to Corporate Restructuring
 

Level of Knowledge: Conceptual

Introduction – Forms of corporate restructuring –M&A, Joint Ventures, sell-off and spin-off, divestitures, LBO, MBO,MLP, ESOP- History of merger movement –types of merger- Economic rationale  for different types of merger - Motives behind Mergers – theories of merger- synergy of mergers and acquisitions – Internal and external change forces contributing towards M&A activities

Readings and cases:

M&A: Theone thing you need to get right by Roger L Martin

3 Common M&A Pitfalls and how to avoid them by Craig Walker

Surviving M&A: How to thrive amid the turmoil by Mitchell Lee Marks, Philip Mirvis and Ron Ashkenas

 

Improving the odds of M&A success by Tom Herd, Terry W Steger and Arun K Saksena

Unit-2
Teaching Hours:12
Corporate Restructuring Mergers and Acquisition
 

Level of Knowledge: Analytical

Identification of target – Negotiation – closing the deal – due diligence – M&A integration – organisational and human aspects – Managerial challenges of M&A

Readings and cases:

The Mergers and Acquisitions process by John C Coates

H.J. Heinz Merger and Acquistion by David P Stowell and Nicholas Kawar

Sustainability and Post-Merger Integration: The Dow Chemical Company’s 2009 Acquisition of Rohm & Haas

3 Ways M&A Is Different When You are acquiring a Digital Company by Arnaud Leroi 

 

Building a global corporate social responsibility program via mergers and acquisitions: A Managerial framework by Kathleen Marshall Park, Olimpia Meglio, Svante Schriber 

Unit-2
Teaching Hours:12
Corporate Restructuring Mergers and Acquisition
 

Level of Knowledge: Analytical

Identification of target – Negotiation – closing the deal – due diligence – M&A integration – organisational and human aspects – Managerial challenges of M&A

Readings and cases:

The Mergers and Acquisitions process by John C Coates

H.J. Heinz Merger and Acquistion by David P Stowell and Nicholas Kawar

Sustainability and Post-Merger Integration: The Dow Chemical Company’s 2009 Acquisition of Rohm & Haas

3 Ways M&A Is Different When You are acquiring a Digital Company by Arnaud Leroi 

 

Building a global corporate social responsibility program via mergers and acquisitions: A Managerial framework by Kathleen Marshall Park, Olimpia Meglio, Svante Schriber 

Unit-3
Teaching Hours:14
Valuation
 

Level of Knowledge: Analytical

 

Valuation of operating and financial synergy – Valuation of LBO – Methods of financing- cash offer, share exchange ratio – M&A as a capital budgeting decision

Readings and cases:

Evaluating M&A Deals: Accretion vs. Dilution of Earnings-per-share

Methods for evaluation for M&A

Evaluating M&A Deals: Introduction to the Deal NPV

Business Valuation in M&A

Mergers and acquisitions: Overcoming pitfalls, building synergy, and creating value by Michael Hitt and et al

Teuer Furniture (A): Discounted Cash Flow Valuation by Mitchell Peterson

DuPont Corporation: Sale of Performance coatings (LBO)

Unit-3
Teaching Hours:14
Valuation
 

Level of Knowledge: Analytical

 

Valuation of operating and financial synergy – Valuation of LBO – Methods of financing- cash offer, share exchange ratio – M&A as a capital budgeting decision

Readings and cases:

Evaluating M&A Deals: Accretion vs. Dilution of Earnings-per-share

Methods for evaluation for M&A

Evaluating M&A Deals: Introduction to the Deal NPV

Business Valuation in M&A

Mergers and acquisitions: Overcoming pitfalls, building synergy, and creating value by Michael Hitt and et al

Teuer Furniture (A): Discounted Cash Flow Valuation by Mitchell Peterson

DuPont Corporation: Sale of Performance coatings (LBO)

Unit-4
Teaching Hours:8
Corporate Restructuring (Takeover )
 

Level of Knowledge: Conceptual

 

Types of takeover – Hostile takeover approaches – Takeover defences – Anti-takeover amendments- SEBI takeover code

Readings and cases:

How Emerging Giants Are Rewriting the Rules of M&A

The Leaders: Who Make M&A Work

Unit-4
Teaching Hours:8
Corporate Restructuring (Takeover )
 

Level of Knowledge: Conceptual

 

Types of takeover – Hostile takeover approaches – Takeover defences – Anti-takeover amendments- SEBI takeover code

Readings and cases:

How Emerging Giants Are Rewriting the Rules of M&A

The Leaders: Who Make M&A Work

Unit-5
Teaching Hours:7
Legal and Accounting
 

Level of Knowledge: Conceptual

 

Legal and Accounting aspects of M&A – accounting for amalgamation- Pooling of interest method, Purchase method – Provisions of companies Act of 2013, Income Tax Act 1961, Provisions of competition Act.

Readings and cases:

TYCO –M&A Machine – Stanford Case

Accounting for Mergers & Acquisitions

Unit-5
Teaching Hours:7
Legal and Accounting
 

Level of Knowledge: Conceptual

 

Legal and Accounting aspects of M&A – accounting for amalgamation- Pooling of interest method, Purchase method – Provisions of companies Act of 2013, Income Tax Act 1961, Provisions of competition Act.

Readings and cases:

TYCO –M&A Machine – Stanford Case

Accounting for Mergers & Acquisitions

Unit-6
Teaching Hours:7
Cross Border Deals
 

Level of Knowledge: Analytical

 

Cross Border Mergers and Acquisitions – The theory of MNE – Reasons – strategies and performance of CBMA. 

Readings and cases:

Why do Cross-border Merger/Acquisition Deals become Delayed, or Unsuccessful? – ACross-Case Analysis in the Dynamic Industries

Tata Steel and Corus Case

Videocon and Daewoo Electronics corporation case

Unit-6
Teaching Hours:7
Cross Border Deals
 

Level of Knowledge: Analytical

 

Cross Border Mergers and Acquisitions – The theory of MNE – Reasons – strategies and performance of CBMA. 

Readings and cases:

Why do Cross-border Merger/Acquisition Deals become Delayed, or Unsuccessful? – ACross-Case Analysis in the Dynamic Industries

Tata Steel and Corus Case

Videocon and Daewoo Electronics corporation case

Text Books And Reference Books:

1.       Godbole, P. (2018). Mergers Acquisitions and Corporate Restructuring. Noida: Vikas Publishing House.

Essential Reading / Recommended Reading

1.       Kale, R. S. (2013). Mergers and Acquisitions. New Delhi: Oxford University Press.

2.       Rajesh, K.B. (2010). Mergers and Acquisitions. Text and Cases. New Delhi: Tata Mcgraw Hill. 

3.       Sudarsanam, S. (2010). Creating Value through Mergers and Acquisitions. New Delhi: Peasons Education.

4.       Pandey, I.M. (2010). Financial Management. New Delhi: Vikas Publishig house.

5.       Gauchan, P. A. (2014). Mergers, Acquisitions and Corporate Restructurings. New Delhi: Wiley India Pvt. Ltd.,.

6.       Jha, N. (2011). Mergers, Acquisitions and Corporate Restructuring. Mumbai: Himalaya Publishing House Pvt. Ltd.,.

7.       Yaragol, P. B., & S, B. C. (2015). Mergers & Acquisitions. Delhi: Kalyani Publishers.

Evaluation Pattern
Component of Final Grade Max Marks per Component Weightage towards Final Grade Total Marks per Component in Final Grade
CIA-I 20 100% 20
CIA-II 50 50% 25
CIA-III 20 100% 20
End Semester 50 60% 30
Attendance 05 100% 05
Total     100

BBA545H - ORGANIZATION THEORY AND DESIGN (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: 

Organization Theory and Design focuses on integrating contemporary thinking about organization design with classic ideas and theories. It describes the organizations that have undergone major shifts in organization design, strategic direction, values or culture as they strive to become learning organizations and be more competitive in today’s turbulent global environment. This course focuses on the complexity of the global environment and explores concepts and ideas that can help HR managers design their organization to be more effective on a global scale. This course focuses on organization design as a key success factor for any business environment, cultural shift or transformation effort and its contribution to organization effectiveness. 

Course Objectives:

        To understand the science behind organization design

        To provide an insight into the emergence of new forms of organizational structure

        To enable students to learn basic challenges in designing an organizational structure

        To explain various factors determining the design of an organizational structure

        To understand the integration of technology and organizational design

Learning Outcome

CLO1: Analyze the use of organizational design in promoting creativity and innovation from a global perspective

CLO2: Identify and analyse various challenges in designing an organizational structure

CLO3: Examine new forms of organization design & structure adopted by companies to meet changing business requirements

CLO4: Identify and Analyse various factors affecting organizational design and structure

CLO5: Conduct an organizational analysis using a framework to assess the need to integrate structure, strategy and technology

Unit-1
Teaching Hours:12
UNIT I: Organisations and Organisational Stakeholders
 

Organization theory- Organizational structure, organizational culture, organizational design, Importance of organizational design competitive advantage, managing diversity, increasing efficiency and innovation, improving coordination and motivation, developing and implementing strategy, Consequences of poor organizational design, Organizational stakeholders, satisfying stakeholders’ goals and interests

Unit-1
Teaching Hours:12
UNIT I: Organisations and Organisational Stakeholders
 

Organization theory- Organizational structure, organizational culture, organizational design, Importance of organizational design competitive advantage, managing diversity, increasing efficiency and innovation, improving coordination and motivation, developing and implementing strategy, Consequences of poor organizational design, Organizational stakeholders, satisfying stakeholders’ goals and interests

Unit-2
Teaching Hours:10
UNIT II: Basic Challenges of Organisational Design
 

Organizational roles, Vertical and Horizontal Differentiation, Organizational Design Challenges differentiation and integration, balancing centralization and decentralization, balancing standardization and mutual adjustment, coordinating the formal and informal organizations, Mechanistic and Organic Organizational structure

Unit-2
Teaching Hours:10
UNIT II: Basic Challenges of Organisational Design
 

Organizational roles, Vertical and Horizontal Differentiation, Organizational Design Challenges differentiation and integration, balancing centralization and decentralization, balancing standardization and mutual adjustment, coordinating the formal and informal organizations, Mechanistic and Organic Organizational structure

Unit-3
Teaching Hours:10
UNIT III: Designing Organisational Structure: Authority & Control
 

Top managers and Organizational Authority, Vertical Differentiation –size and height limitations, problems with tall hierarchies, Factors affecting the shape of the Hierarchy, Principles of Bureaucratic Structure, Advantages and limitations of Bureaucratic Structure

Unit-3
Teaching Hours:10
UNIT III: Designing Organisational Structure: Authority & Control
 

Top managers and Organizational Authority, Vertical Differentiation –size and height limitations, problems with tall hierarchies, Factors affecting the shape of the Hierarchy, Principles of Bureaucratic Structure, Advantages and limitations of Bureaucratic Structure

Unit-4
Teaching Hours:8
UNIT IV: Designing Organisational Structure
 

Functional Structure: Advantages of a Functional Structure, Control Problems in a Functional Structure, Changing the design of the functional structure, moving to a Divisional Structure-Product and Multidivisional Structure, Geographic Structure, Market Structure, Matrix Structure.

Unit-4
Teaching Hours:8
UNIT IV: Designing Organisational Structure
 

Functional Structure: Advantages of a Functional Structure, Control Problems in a Functional Structure, Changing the design of the functional structure, moving to a Divisional Structure-Product and Multidivisional Structure, Geographic Structure, Market Structure, Matrix Structure.

Unit-5
Teaching Hours:4
UNIT V Organizational Strategy and Structure
 

Organizational Strategy and Structure-Sources of Core Competences, Three Levels of Strategy and Structure

Unit-5
Teaching Hours:4
UNIT V Organizational Strategy and Structure
 

Organizational Strategy and Structure-Sources of Core Competences, Three Levels of Strategy and Structure

Unit-6
Teaching Hours:8
UNIT VI: Organisational Design and Technology
 

Technology and Organizational Effectiveness, Technical Complexity and Organizational Structure, Routine tasks and complex tasks- Theory of Charles Perrow, Task Interdependence: The Theory of James D Thompson

Unit-6
Teaching Hours:8
UNIT VI: Organisational Design and Technology
 

Technology and Organizational Effectiveness, Technical Complexity and Organizational Structure, Routine tasks and complex tasks- Theory of Charles Perrow, Task Interdependence: The Theory of James D Thompson

Unit-7
Teaching Hours:8
UNIT VII: Managing the New Technological Environment
 

Managing Innovation in High-Tech Organizations, Advanced Technology and Organizational Culture, Creating a Culture for Innovation, Flexible Work Teams 

Unit-7
Teaching Hours:8
UNIT VII: Managing the New Technological Environment
 

Managing Innovation in High-Tech Organizations, Advanced Technology and Organizational Culture, Creating a Culture for Innovation, Flexible Work Teams 

Text Books And Reference Books:

        Jones, G. R., & Mary, M. (2017). Organizational Theory, Design and Change. Pearson Education.

Essential Reading / Recommended Reading

        Daft, R.L. (2016).Understanding the Theory and Design of Organizations. Cengage Learning. 

        Murphy, J., Millmott, H., & Daft, R. L. (2014). Organization Theory and Design. Cengage Learning.

        Robbins, S. P. (2008). Organization Theory, Structure, Design and Applications. Phi Learning Private Ltd.

        Anderson, D. L. 1. (2013). Organization Development: The process of leading organizational change (3rd edition.). Los Angeles: SAGE Publications.

Evaluation Pattern

CIA I         20 Marks

 CIA II         25 Marks

 CIA III        20 Marks

 ESE            30 Marks

 Attendance  5 Marks

BBA545M - INTERNATIONAL MARKETING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course focuses on the conceptual framework for international marketing and the business environment (economic, socio-cultural, political, legal and regulatory) in which global companies must operate. It provides the student with the knowledge and tools for assessing and analysing international market opportunities and threats, as well as the ability to formulate marketing strategies and programs with a global perspective. It presents the interplay of dynamic driving forces in the global business environment, the rapid economic integration of the world, and how these factors impact on the formulation and implementation of international marketing strategies.

Course Objectives: 

●To understand the manifestations of international markets 

●To analyze the various aspects of international marketing

●To apply the management functions of international marketing 

●To construct and compare the strategic issues and choices available for managers in international marketing

 

Learning Outcome

CO 1: Understand the manifestations of international markets

CO 2: Analyse the various aspects in international marketing

CO 3: Apply the management functions of international marketing

CO 4: Construct and compare the strategy issues and choices available for managers in international marketing

Unit-1
Teaching Hours:8
Introduction to International Marketing
 

Definition, Objectives, Scope, Importance, Challenges, International Organization – WTO, IDA, IFC, IBRD, ICSID, IMF, UNCTAD, UNIDO, Driving and Restraining forces

Unit-1
Teaching Hours:8
Introduction to International Marketing
 

Definition, Objectives, Scope, Importance, Challenges, International Organization – WTO, IDA, IFC, IBRD, ICSID, IMF, UNCTAD, UNIDO, Driving and Restraining forces

Unit-1
Teaching Hours:8
Introduction to International Marketing
 

Definition, Objectives, Scope, Importance, Challenges, International Organization – WTO, IDA, IFC, IBRD, ICSID, IMF, UNCTAD, UNIDO, Driving and Restraining forces

Unit-2
Teaching Hours:10
Global Marketing Environment
 

Global Economic Environment, Global trade environment, Socio Environment, Cultural environment, Cultural Dynamics in Global markets, Political environment, International legal rules and regulatory environments.

Unit-2
Teaching Hours:10
Global Marketing Environment
 

Global Economic Environment, Global trade environment, Socio Environment, Cultural environment, Cultural Dynamics in Global markets, Political environment, International legal rules and regulatory environments.

Unit-2
Teaching Hours:10
Global Marketing Environment
 

Global Economic Environment, Global trade environment, Socio Environment, Cultural environment, Cultural Dynamics in Global markets, Political environment, International legal rules and regulatory environments.

Unit-3
Teaching Hours:10
Approaching Global Markets
 

Analysing and Targeting Global Market Opportunities, Global Customers, Global Marketing Environment, Global Marketing information systems and Market research, segmentation, targeting and positioning, importing, exporting and sourcing.

Unit-3
Teaching Hours:10
Approaching Global Markets
 

Analysing and Targeting Global Market Opportunities, Global Customers, Global Marketing Environment, Global Marketing information systems and Market research, segmentation, targeting and positioning, importing, exporting and sourcing.

Unit-3
Teaching Hours:10
Approaching Global Markets
 

Analysing and Targeting Global Market Opportunities, Global Customers, Global Marketing Environment, Global Marketing information systems and Market research, segmentation, targeting and positioning, importing, exporting and sourcing.

Unit-4
Teaching Hours:5
Global market entry strategies
 

Licensing, investment and strategic alliances. Global Marketing Strategy-Global entry and Expansion Strategies, Competitive analysis and strategy.

 

Unit-4
Teaching Hours:5
Global market entry strategies
 

Licensing, investment and strategic alliances. Global Marketing Strategy-Global entry and Expansion Strategies, Competitive analysis and strategy.

 

Unit-4
Teaching Hours:5
Global market entry strategies
 

Licensing, investment and strategic alliances. Global Marketing Strategy-Global entry and Expansion Strategies, Competitive analysis and strategy.

 

Unit-5
Teaching Hours:10
Global Marketing Mix
 

Brand and product decisions in global marketing, Pricing decisions, global marketing channels and physical distributions, Global marketing Communication decisions, global marketing and the digital revolution.

Unit-5
Teaching Hours:10
Global Marketing Mix
 

Brand and product decisions in global marketing, Pricing decisions, global marketing channels and physical distributions, Global marketing Communication decisions, global marketing and the digital revolution.

Unit-5
Teaching Hours:10
Global Marketing Mix
 

Brand and product decisions in global marketing, Pricing decisions, global marketing channels and physical distributions, Global marketing Communication decisions, global marketing and the digital revolution.

Unit-6
Teaching Hours:7
Strategy and leadership in the twenty first century
 

Strategic elements of competitive advantage, leadership, organization and corporate social responsibility

Unit-6
Teaching Hours:7
Strategy and leadership in the twenty first century
 

Strategic elements of competitive advantage, leadership, organization and corporate social responsibility

Unit-6
Teaching Hours:7
Strategy and leadership in the twenty first century
 

Strategic elements of competitive advantage, leadership, organization and corporate social responsibility

Unit-7
Teaching Hours:10
Legal and Ethical in International Marketing
 

Introduction, Nature of International Business Disputes and Proposed Action, Legal Concepts, International Dispute settlement Machinery, Ethical Consideration in Marketing Communication.

Unit-7
Teaching Hours:10
Legal and Ethical in International Marketing
 

Introduction, Nature of International Business Disputes and Proposed Action, Legal Concepts, International Dispute settlement Machinery, Ethical Consideration in Marketing Communication.

Unit-7
Teaching Hours:10
Legal and Ethical in International Marketing
 

Introduction, Nature of International Business Disputes and Proposed Action, Legal Concepts, International Dispute settlement Machinery, Ethical Consideration in Marketing Communication.

Text Books And Reference Books:

Keegan, Warren J., & Green, Mark C. (2017) Global Marketing , Pearson Education Inc. publishing as Prentice Hall International

Essential Reading / Recommended Reading

1. Donald L. Brady (2015) Essentials of International marketing, Routledge,Cengage Learning

2. Daniel W Baack, Eric G. Harris, Donald Baack (2012), International Marketing, SAGE Publications

3. Mathur U C (2008) International Marketing Management, SAGE Publications.

4. Pervez N. Ghauri, Philip R.Cateora,(2006) International Marketing, McGrawhill Education

 

Evaluation Pattern

CIA- 70 marks

ETE-30 marks

Total-100 marks

BBA551A - DATA MANAGEMENT FOR BUSINESS ANALYTICS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

     The goal of the course is to present a basic introduction to database management systems, with an emphasis on database design methodologies (ER diagrams and normalization theory), database query languages (relational algebra and SQL) and Big Data. Students will design and implement a simple database system to deepen their understanding of the basic database concepts and theories. After taking this course, the students will have the capability of developing various database applications such as enterprise information systems, e-commerce systems, business management systems and business analytics.

Learning Outcome

CO1: Demonstrate an understanding of objectives of data management evolution & its application in Business Analytics.

CO2: Apply data management models across a range of functional areas like Marketing Finance, HR, and Operations.

CO3: Evaluate various data model approaches & techniques and select the most appropriate for the given business decision making problem.

CO4: Develop logical data models & database development / management process.

CO5: Construct conceptual data models for modelling & simulation in Data Science research.

Unit-1
Teaching Hours:8
DBMS & RDBMS
 

Definition of data, uses & need of data in organizations, Need for Information, Qualities of Information, Definition of DBMS, Entities & their attributes, advantages & disadvantages of DBMS,  DBMS Architecture, Functions of DBMS, Data Models: The hierarchical model, The network model, the relational model and OORDBMS

Unit-1
Teaching Hours:8
DBMS & RDBMS
 

Definition of data, uses & need of data in organizations, Need for Information, Qualities of Information, Definition of DBMS, Entities & their attributes, advantages & disadvantages of DBMS,  DBMS Architecture, Functions of DBMS, Data Models: The hierarchical model, The network model, the relational model and OORDBMS

Unit-1
Teaching Hours:8
DBMS & RDBMS
 

Definition of data, uses & need of data in organizations, Need for Information, Qualities of Information, Definition of DBMS, Entities & their attributes, advantages & disadvantages of DBMS,  DBMS Architecture, Functions of DBMS, Data Models: The hierarchical model, The network model, the relational model and OORDBMS

Unit-2
Teaching Hours:12
DB Design (Practical)
 

Understanding the need for Data base, mapping user’s output needs with database design, Feasibility Study Understanding fields, record, file and database, Designing front end and back end user interface, integration of backend database with online and traditional interfaces using MS ACCESS, Definition and need of Normalization, First Normal Form, Second Normal Form, Third Normal Form. Relations, domains & keys.

Unit-2
Teaching Hours:12
DB Design (Practical)
 

Understanding the need for Data base, mapping user’s output needs with database design, Feasibility Study Understanding fields, record, file and database, Designing front end and back end user interface, integration of backend database with online and traditional interfaces using MS ACCESS, Definition and need of Normalization, First Normal Form, Second Normal Form, Third Normal Form. Relations, domains & keys.

Unit-2
Teaching Hours:12
DB Design (Practical)
 

Understanding the need for Data base, mapping user’s output needs with database design, Feasibility Study Understanding fields, record, file and database, Designing front end and back end user interface, integration of backend database with online and traditional interfaces using MS ACCESS, Definition and need of Normalization, First Normal Form, Second Normal Form, Third Normal Form. Relations, domains & keys.

Unit-3
Teaching Hours:8
Relational Model & SQL
 

Understanding the history of RDBMS, its role and importance of creating robust database, RDBMS Terminology, CODD's rule for RDBMS, Concept of Relational Model, and SQL: SQL Database creation & manipulation views & queries on RDBMS

Unit-3
Teaching Hours:8
Relational Model & SQL
 

Understanding the history of RDBMS, its role and importance of creating robust database, RDBMS Terminology, CODD's rule for RDBMS, Concept of Relational Model, and SQL: SQL Database creation & manipulation views & queries on RDBMS

Unit-3
Teaching Hours:8
Relational Model & SQL
 

Understanding the history of RDBMS, its role and importance of creating robust database, RDBMS Terminology, CODD's rule for RDBMS, Concept of Relational Model, and SQL: SQL Database creation & manipulation views & queries on RDBMS

Unit-4
Teaching Hours:8
Database Recovery & Backup, Performance
 

Introduction to database Recovery, Concurrency, Control Techniques, Locking mechanism, Dead Locks, Techniques of backup, RAID configuration, Database Security techniques and storage technique- DAS, NAS, SAS.

Unit-4
Teaching Hours:8
Database Recovery & Backup, Performance
 

Introduction to database Recovery, Concurrency, Control Techniques, Locking mechanism, Dead Locks, Techniques of backup, RAID configuration, Database Security techniques and storage technique- DAS, NAS, SAS.

Unit-4
Teaching Hours:8
Database Recovery & Backup, Performance
 

Introduction to database Recovery, Concurrency, Control Techniques, Locking mechanism, Dead Locks, Techniques of backup, RAID configuration, Database Security techniques and storage technique- DAS, NAS, SAS.

Unit-5
Teaching Hours:8
Big Data
 

Introduction to Big Data, Characterize the phenomena of Big Data and Big Data Analytics,  Analyse and apply different visual analytics concepts and tools for a big data sets, Analyse and apply different concepts, methods, and tools for analysing big data in organizational contexts, critically assess the ethical and legal issues in Big Data Analytics 

Unit-5
Teaching Hours:8
Big Data
 

Introduction to Big Data, Characterize the phenomena of Big Data and Big Data Analytics,  Analyse and apply different visual analytics concepts and tools for a big data sets, Analyse and apply different concepts, methods, and tools for analysing big data in organizational contexts, critically assess the ethical and legal issues in Big Data Analytics 

Unit-5
Teaching Hours:8
Big Data
 

Introduction to Big Data, Characterize the phenomena of Big Data and Big Data Analytics,  Analyse and apply different visual analytics concepts and tools for a big data sets, Analyse and apply different concepts, methods, and tools for analysing big data in organizational contexts, critically assess the ethical and legal issues in Big Data Analytics 

Unit-6
Teaching Hours:8
Introduction to MongoDB
 

What is MongoDB? - Why MongoDB? Using JSON, Creating or Generating a Unique Key, Support for Dynamic Queries, Storing Binary Data, Replication, Sharding, Updating Information In-Place - Terms used in RDBMS and MongoDB, Data Types in MongoDB – CRUD (Create, Read, Update and Delete): Insert (), Update (), Save (), Remove (), find () – Arrays- MapReduce Functions- Aggregation- Java Scripting

 

 

Unit-6
Teaching Hours:8
Introduction to MongoDB
 

What is MongoDB? - Why MongoDB? Using JSON, Creating or Generating a Unique Key, Support for Dynamic Queries, Storing Binary Data, Replication, Sharding, Updating Information In-Place - Terms used in RDBMS and MongoDB, Data Types in MongoDB – CRUD (Create, Read, Update and Delete): Insert (), Update (), Save (), Remove (), find () – Arrays- MapReduce Functions- Aggregation- Java Scripting

 

 

Unit-6
Teaching Hours:8
Introduction to MongoDB
 

What is MongoDB? - Why MongoDB? Using JSON, Creating or Generating a Unique Key, Support for Dynamic Queries, Storing Binary Data, Replication, Sharding, Updating Information In-Place - Terms used in RDBMS and MongoDB, Data Types in MongoDB – CRUD (Create, Read, Update and Delete): Insert (), Update (), Save (), Remove (), find () – Arrays- MapReduce Functions- Aggregation- Java Scripting

 

 

Unit-7
Teaching Hours:8
Introduction to Casandra
 

Data Types, CRUD: Insert, Update, Delete, Select -Collections: Set, List, Map- Using a Counter -Time To Live (TTL)- Alter: Alter Table to Change the Data Type of a Column, Alter Table to Delete a Column, Drop a Table, Drop a Database

Unit-7
Teaching Hours:8
Introduction to Casandra
 

Data Types, CRUD: Insert, Update, Delete, Select -Collections: Set, List, Map- Using a Counter -Time To Live (TTL)- Alter: Alter Table to Change the Data Type of a Column, Alter Table to Delete a Column, Drop a Table, Drop a Database

Unit-7
Teaching Hours:8
Introduction to Casandra
 

Data Types, CRUD: Insert, Update, Delete, Select -Collections: Set, List, Map- Using a Counter -Time To Live (TTL)- Alter: Alter Table to Change the Data Type of a Column, Alter Table to Delete a Column, Drop a Table, Drop a Database

Text Books And Reference Books:

Database systems : The Complete Book , Hector Garcia-Molina, Jeffrey D. Ullman, Jennifer Widom ; New Delhi Pearson India , 2014 · 2nd ed.

Silberschatz, Korth and Sudarshan. “Database System Concepts”. McGraw-Hill Education, 2015

Seema Acharya, Subhashini Chellappan, “Big Data and Analytics”, Wiley Publication, 2017

Essential Reading / Recommended Reading

Seema Acharya, Subhashini Chellappan, “Big Data and Analytics”, Wiley Publication, 2017

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

MCQ’s on Introduction to Data Management

1

25

100%

20

CIA2

Data Base Design & Development using ER Diagram & ‘Oracle / MySQL Software’ Hands on Exercise

2 & 3

25

100%

25

CIA3

Big Data Design & Development using ‘MongoDB Software’ Hands on Exercise

4 & 5

25

100%

25

CIA 4

Mini Project

6 & 7

25

100%

25

TOTAL

100

BBA551B - DATA VISUALIZATION (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course introduces undergraduate students to Data Visualization. This course is intended to teach students how to create meaningful charts and figures that can simultaneously convey useful information and be pleasing to the eye. Students will learn to use TABLEAU, programming language R to develop graphics. The course is divided into three general themes 1. Generating Meaningful and Insightful Graphics using TABLEAU  2. Statistical Programming in R 3. Data Visualization & Dashboard using R & TABLEAU. The course aims to offer an interactive environment where students feel comfortable to generate and share ideas. Students will be motivated to discuss topics reviewed in class and to critically assess how others have used data visualization to convey the results of their analyses. 

  • To understand the principles and techniques of effective data visualization, including perception, cognition, and design.
  • To develop skills in selecting appropriate visualizations to represent different types of data and insights effectively.
  • To explore various data visualization tools and technologies, such as Tableau, and R libraries.
  • To create interactive and engaging visualizations that communicate complex information clearly and intuitively.

To apply data storytelling techniques to convey compelling narratives through visualizations, enhancing data-driven decision-making processes.

Learning Outcome

CO1: Explore data using various statistical graphs.

CO2: Understand the principles of data visualization

CO3: Build static & interactive visualization reports.

CO4: Develop a model with live data visualization dashboards

CO5: Apply storytelling techniques to design narratives around data visualizations

Unit-1
Teaching Hours:8
Working with Data using TABLEAU
 

Introduction & need for data visualization, classification of data visualization, granularity of the data, data Types, derived variables, univariate analysis, joins and blends – joining tables, Cross database joins, blending data sources, filtering data, data transformation

Unit-1
Teaching Hours:8
Working with Data using TABLEAU
 

Introduction & need for data visualization, classification of data visualization, granularity of the data, data Types, derived variables, univariate analysis, joins and blends – joining tables, Cross database joins, blending data sources, filtering data, data transformation

Unit-1
Teaching Hours:8
Working with Data using TABLEAU
 

Introduction & need for data visualization, classification of data visualization, granularity of the data, data Types, derived variables, univariate analysis, joins and blends – joining tables, Cross database joins, blending data sources, filtering data, data transformation

Unit-2
Teaching Hours:8
Data Visualization using TABLEAU
 

Different types of Chart (Scatterplot, Corrplot, Heatmap, Stackbar, Treemap, Sunburst) Network Graphs, Animated chart using gganimate, tweenr, segmented analysis, correlation analysis, crosstab analysis, multivariate analysis

Unit-2
Teaching Hours:8
Data Visualization using TABLEAU
 

Different types of Chart (Scatterplot, Corrplot, Heatmap, Stackbar, Treemap, Sunburst) Network Graphs, Animated chart using gganimate, tweenr, segmented analysis, correlation analysis, crosstab analysis, multivariate analysis

Unit-2
Teaching Hours:8
Data Visualization using TABLEAU
 

Different types of Chart (Scatterplot, Corrplot, Heatmap, Stackbar, Treemap, Sunburst) Network Graphs, Animated chart using gganimate, tweenr, segmented analysis, correlation analysis, crosstab analysis, multivariate analysis

Unit-3
Teaching Hours:8
Dashboard & Story Telling using TABLEAU
 

Designing dashboards in Tableau, tiled versus floating, manipulating objects on the dashboard, building the views, creating the dashboard framework, implementing actions to guide the story, interlude – context filtering, Designing for different displays and devices

Unit-3
Teaching Hours:8
Dashboard & Story Telling using TABLEAU
 

Designing dashboards in Tableau, tiled versus floating, manipulating objects on the dashboard, building the views, creating the dashboard framework, implementing actions to guide the story, interlude – context filtering, Designing for different displays and devices

Unit-3
Teaching Hours:8
Dashboard & Story Telling using TABLEAU
 

Designing dashboards in Tableau, tiled versus floating, manipulating objects on the dashboard, building the views, creating the dashboard framework, implementing actions to guide the story, interlude – context filtering, Designing for different displays and devices

Unit-4
Teaching Hours:9
Statistical Data Analysis using R
 

Descriptive statistics, summarization of different types of data, hypothesis testing, parametric test & non-parametric data, multivariate analysis. 

Unit-4
Teaching Hours:9
Statistical Data Analysis using R
 

Descriptive statistics, summarization of different types of data, hypothesis testing, parametric test & non-parametric data, multivariate analysis. 

Unit-4
Teaching Hours:9
Statistical Data Analysis using R
 

Descriptive statistics, summarization of different types of data, hypothesis testing, parametric test & non-parametric data, multivariate analysis. 

Unit-5
Teaching Hours:9
Visualizing Data with R
 

Loading tables and CSV Files, loading excel files, exporting data, the grammar of graphics, Basic plots and data structures, Intermediate plotting with ggplot2, Time series with dygraphs, Interactive ggplots with ggiraph, data manipulation verbs from dplyr and tidyr, gathering data, cleaning data, and tidying data

Unit-5
Teaching Hours:9
Visualizing Data with R
 

Loading tables and CSV Files, loading excel files, exporting data, the grammar of graphics, Basic plots and data structures, Intermediate plotting with ggplot2, Time series with dygraphs, Interactive ggplots with ggiraph, data manipulation verbs from dplyr and tidyr, gathering data, cleaning data, and tidying data

Unit-5
Teaching Hours:9
Visualizing Data with R
 

Loading tables and CSV Files, loading excel files, exporting data, the grammar of graphics, Basic plots and data structures, Intermediate plotting with ggplot2, Time series with dygraphs, Interactive ggplots with ggiraph, data manipulation verbs from dplyr and tidyr, gathering data, cleaning data, and tidying data

Unit-6
Teaching Hours:9
Dashboard using R
 

Introduction to R Shiny, Static report using flexdashboard package, understanding input elements, building simple interactive visuals, filtering charts using input controls, automatically creating visuals for any input data, advanced interactivity using observe functions, guidelines for visuals & dashboard

Unit-6
Teaching Hours:9
Dashboard using R
 

Introduction to R Shiny, Static report using flexdashboard package, understanding input elements, building simple interactive visuals, filtering charts using input controls, automatically creating visuals for any input data, advanced interactivity using observe functions, guidelines for visuals & dashboard

Unit-6
Teaching Hours:9
Dashboard using R
 

Introduction to R Shiny, Static report using flexdashboard package, understanding input elements, building simple interactive visuals, filtering charts using input controls, automatically creating visuals for any input data, advanced interactivity using observe functions, guidelines for visuals & dashboard

Unit-7
Teaching Hours:9
Visualization using Text Data
 

Creating word cloud using Text data, plotting simple maps using Online API, layered grammar of graphics

Unit-7
Teaching Hours:9
Visualization using Text Data
 

Creating word cloud using Text data, plotting simple maps using Online API, layered grammar of graphics

Unit-7
Teaching Hours:9
Visualization using Text Data
 

Creating word cloud using Text data, plotting simple maps using Online API, layered grammar of graphics

Text Books And Reference Books:

Sinha, C. (2017). Tableau 10 for Beginners, Ohio Computer Academy

Essential Reading / Recommended Reading

Milligan, Joshua N. (2019). Learning Tableau 2019, 3rd Edition, Packt Publishers.

Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA I

Solving the given problem using Tableau, Proposing data-driven solutions,Presentations on solution proposals

Unit 1,2

25

100 %

25

CIA II

Proposing data-driven solutions,Presentations on solution proposals using Tableau

Unit 3

25

100%

25

CIA III

Solving business problems with R visuals, Group project presentations, discussions Interpreting statistical results using R

Unit 4,5

25

100%

25

CIA IV

Proposing interactive dashboard solutions, Applying text data visualizations to business problems through story telling using R or Tableau in the form of report submission

Unit 6,7

25

100%

25

Total

 

100

BBA551C - PYTHON PROGRAMMING FOR BUSINESS ANALYTICS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course will provide students with skills and knowledge of Python programming and experience in designing and developing business analytics applications. This course equips a motivated student with little or no prior programming experience with a working knowledge of the Python programming language and the Pandas package, for the purpose of descriptive data analytics. These skills are foundational for anyone interested in a career in data science, and they are beneficial for every manager in today’s data-rich economy. Python is one of the world’s most popular programming languages due to its simplicity, versatility, efficiency, and community support. Recent surveys have found it to be the most highly demanded programming language among job postings in data science. Pandas is a Python package that makes analyzing data easy, and it is widely used by data scientists at Google, Facebook, JP Morgan, and a host of other major companies.

 Course Objectives:

1. To understand basic operators functions using Python Programming. 

2. To  Illustrate the conditional expressions using Python Programming

3. To apply simple Graphical User Interfaces using Python Programming 

4. To analyze the quantitative data using Python Programming.

 

 

 

Learning Outcome

CO1: Outline  basic operators and functions using Python Programming

CO2: Illustrate the conditional expressions using Python Programming

CO3: Apply the  basic skill of designing Graphical User Interfaces in Python

CO4: Analyze the quantitative data using  Python Programming

Unit-1
Teaching Hours:6
Introduction to Python Programming
 

Introduction to Python, use IDLE to develop programs, Basic coding skills, working with data types and variables, working with numeric data, working with string data, Python functions, Boolean expressions, selection structure, iteration structure

Unit-1
Teaching Hours:6
Introduction to Python Programming
 

Introduction to Python, use IDLE to develop programs, Basic coding skills, working with data types and variables, working with numeric data, working with string data, Python functions, Boolean expressions, selection structure, iteration structure

Unit-1
Teaching Hours:6
Introduction to Python Programming
 

Introduction to Python, use IDLE to develop programs, Basic coding skills, working with data types and variables, working with numeric data, working with string data, Python functions, Boolean expressions, selection structure, iteration structure

Unit-2
Teaching Hours:9
Data Collections and Language Component
 

Define and use functions and modules, working with recursion, Basic skills for working with lists, work with a list of lists, work with tuples, work with dates and times, Introduction to file I/O, use text files, use CSV files, use binary files, handle a single exception, handle multiple exceptions

Unit-2
Teaching Hours:9
Data Collections and Language Component
 

Define and use functions and modules, working with recursion, Basic skills for working with lists, work with a list of lists, work with tuples, work with dates and times, Introduction to file I/O, use text files, use CSV files, use binary files, handle a single exception, handle multiple exceptions

Unit-2
Teaching Hours:9
Data Collections and Language Component
 

Define and use functions and modules, working with recursion, Basic skills for working with lists, work with a list of lists, work with tuples, work with dates and times, Introduction to file I/O, use text files, use CSV files, use binary files, handle a single exception, handle multiple exceptions

Unit-3
Teaching Hours:9
Data Manipulation in Python
 

Conditional execution, Boolean expressions, simple if statement, if/else, compound Boolean expressions, nested conditions, decision statements, conditional expressions. Iterations, while statement, definite vs indefinite loops, nested loops, abnormal loop termination

Unit-3
Teaching Hours:9
Data Manipulation in Python
 

Conditional execution, Boolean expressions, simple if statement, if/else, compound Boolean expressions, nested conditions, decision statements, conditional expressions. Iterations, while statement, definite vs indefinite loops, nested loops, abnormal loop termination

Unit-3
Teaching Hours:9
Data Manipulation in Python
 

Conditional execution, Boolean expressions, simple if statement, if/else, compound Boolean expressions, nested conditions, decision statements, conditional expressions. Iterations, while statement, definite vs indefinite loops, nested loops, abnormal loop termination

Unit-4
Teaching Hours:8
GUI Programming in Python using Tkinter
 

Tkinter Introduction, Working with widgets: button, labels, text boxes, Check button, etc.

Unit-4
Teaching Hours:8
GUI Programming in Python using Tkinter
 

Tkinter Introduction, Working with widgets: button, labels, text boxes, Check button, etc.

Unit-4
Teaching Hours:8
GUI Programming in Python using Tkinter
 

Tkinter Introduction, Working with widgets: button, labels, text boxes, Check button, etc.

Unit-5
Teaching Hours:9
Python Packages/Libraries
 

 

NumPy: Arrays and Vectorized Computation, Data Manipulation with pandas, Data Visualization with matplotlib, Machine Learning with scikit-learn.

Unit-5
Teaching Hours:9
Python Packages/Libraries
 

 

NumPy: Arrays and Vectorized Computation, Data Manipulation with pandas, Data Visualization with matplotlib, Machine Learning with scikit-learn.

Unit-5
Teaching Hours:9
Python Packages/Libraries
 

 

NumPy: Arrays and Vectorized Computation, Data Manipulation with pandas, Data Visualization with matplotlib, Machine Learning with scikit-learn.

Unit-6
Teaching Hours:10
Python and Data Analytics
 

Predictive Model Building:  Supervised Learning models, Unsupervised Learning models, and Model Selection and Evaluation.

Unit-6
Teaching Hours:10
Python and Data Analytics
 

Predictive Model Building:  Supervised Learning models, Unsupervised Learning models, and Model Selection and Evaluation.

Unit-6
Teaching Hours:10
Python and Data Analytics
 

Predictive Model Building:  Supervised Learning models, Unsupervised Learning models, and Model Selection and Evaluation.

Unit-7
Teaching Hours:9
Python Application in Business Analytics
 

Python for Text Analytics, Handling Qualitative Data, Python for Spatial Analytical, Web Scraping Data & its application in Business with Use Case / Case Study

Unit-7
Teaching Hours:9
Python Application in Business Analytics
 

Python for Text Analytics, Handling Qualitative Data, Python for Spatial Analytical, Web Scraping Data & its application in Business with Use Case / Case Study

Unit-7
Teaching Hours:9
Python Application in Business Analytics
 

Python for Text Analytics, Handling Qualitative Data, Python for Spatial Analytical, Web Scraping Data & its application in Business with Use Case / Case Study

Text Books And Reference Books:

Guttag, John (2013), Introduction to Computation and Programming Using Python. Spring edition. MIT Press.

Essential Reading / Recommended Reading

1. Mark Lutz (2010), Programming Python, 4th Edition, O'Reilly Media

2. Richard L. Halterman. (2011), Learning to Program with Python, 

3. David Beazley and Brian K. Jones (2013), Python Cookbook : Recipes for Mastering Python 3, O’Reilly Atlas

Evaluation Pattern

CIA

Mode/

Total Marks

CIA 1

Google Class Room

20

CIA 2

Google Class Room

30

CIA 3

Google Class Room

20

CIA 4

Google Class Room

30

 

                         100

BBA581 - INTERNSHIP PROJECT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Internship project is an opportunity to students to learn the real-time structure, operations and practices of organization by undertaking training in business organization for a month and half period of time. During this period students spend in various functional departments of organization and reporting their learnings to their guides.

Learning Outcome

CO1: Learn about the organization's structure, products and services

CO2: Learn the various processes and systems within the company and their related area of operations.

CO3: Learn the work and culture of the organization

CO4: Analyse whether the companies visions, missions, core values and strategies are in proper alignment

CO5: Learn about the various functional departments such as Marketing, Finance, H.R., etc,.

Unit-1
Teaching Hours:20
Internship Opportunity
 

Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval.

Unit-1
Teaching Hours:20
Internship Opportunity
 

Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval.

Unit-1
Teaching Hours:20
Internship Opportunity
 

Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval.

Unit-1
Teaching Hours:20
Internship Opportunity
 

Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval.

Unit-1
Teaching Hours:20
Internship Opportunity
 

Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval.

Unit-1
Teaching Hours:20
Internship Opportunity
 

Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval.

Unit-1
Teaching Hours:20
Internship Opportunity
 

Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval.

Unit-1
Teaching Hours:20
Internship Opportunity
 

Identifying companies for internship, obtaining approval from guide, Undertaking internship in stipulated time period. Learning company vision, mission and strategic goals. Working with various functional departments. Preparing weekly report and get approval.

Unit-2
Teaching Hours:10
Report making
 

Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination.

Unit-2
Teaching Hours:10
Report making
 

Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination.

Unit-2
Teaching Hours:10
Report making
 

Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination.

Unit-2
Teaching Hours:10
Report making
 

Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination.

Unit-2
Teaching Hours:10
Report making
 

Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination.

Unit-2
Teaching Hours:10
Report making
 

Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination.

Unit-2
Teaching Hours:10
Report making
 

Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination.

Unit-2
Teaching Hours:10
Report making
 

Preparing consolidated blue book report. Preparation of final hard copy report. Viva voce examination.

Text Books And Reference Books:

Department Guidelines

Essential Reading / Recommended Reading

Department Guidelines

Evaluation Pattern

 

Viva Voce 50 marks 

Report Valuation 30 marks

Guide marks 20 marks  

 

 

BECH531 - INDIAN ECONOMY (2022 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:5
Max Marks:5
Credits:5

Course Objectives/Course Description

 

Course Description:

This course initiates discussion on some of the key issues of the Indian economy. It provides an overview of the planning process and the macroeconomic challenges and policy management in India with special reference to Karnataka. The course exposes the students to the data on various economic aspects and policies in India and Karnataka as well.

Course Objectives:

The course aims to:

  1. Provide an overall understanding of the structural changes of the Indian economy.
  2. Introduce theories relevant to understand the concepts of Indian economy.
  3. Facilitate students to understand economic issues relevant to economic growth and development of Karnataka.

Learning Outcome

CO1: The student would demonstrate an understanding of the key issues and challenges of Indian Economy.

CO2: The course enables the student to apply the theoretical knowledge in the actual working of Indian economy.

CO3: The student would be able to evaluate the key features of Indian economy vis-à-vis other major economies of the world.

CO4: The student could evaluate policy interventions and its implications in addressing the key challenges of the economy in general and for Karnataka state in particular.

Unit-1
Teaching Hours:15
Economic Development since Independence
 

Structure of Indian Economy - 1950-80: Mahalanobis Model, Planning Commission, Green Revolution, import-substitution, taxation and the black economy, Major changes in the policy stance, State-Market relationship; Policy changes in the 1980s; Was 1990 a structural break? Indian Economy at the threshold of the 21st century; India and the subprime crisis.

Unit-1
Teaching Hours:15
Economic Development since Independence
 

Structure of Indian Economy - 1950-80: Mahalanobis Model, Planning Commission, Green Revolution, import-substitution, taxation and the black economy, Major changes in the policy stance, State-Market relationship; Policy changes in the 1980s; Was 1990 a structural break? Indian Economy at the threshold of the 21st century; India and the subprime crisis.

Unit-2
Teaching Hours:15
Population and Human Development
 

Demographic trends: Population growth and size of population, aspects related to birth rate and death rate, composition and density of population, demographic transition and issues; Education: Literacy rates, enrollment rates; Primary, secondary and higher education; Technical education and skill gaps; Health and malnutrition: Trends, issues and programs

Unit-2
Teaching Hours:15
Population and Human Development
 

Demographic trends: Population growth and size of population, aspects related to birth rate and death rate, composition and density of population, demographic transition and issues; Education: Literacy rates, enrollment rates; Primary, secondary and higher education; Technical education and skill gaps; Health and malnutrition: Trends, issues and programs

Unit-3
Teaching Hours:10
Growth and Distribution
 

Trends and policies in poverty: Debate on poverty line; Inequality and unemployment trends; Employment generation programs and issues.

Unit-3
Teaching Hours:10
Growth and Distribution
 

Trends and policies in poverty: Debate on poverty line; Inequality and unemployment trends; Employment generation programs and issues.

Unit-4
Teaching Hours:10
Banking and Finance in India
 

Changing role of RBI; Banks, NBFCs and Financial Institutions: their role, and regulation; Rural Banking; Financial Inclusion; Capital Markets.

 

Unit-4
Teaching Hours:10
Banking and Finance in India
 

Changing role of RBI; Banks, NBFCs and Financial Institutions: their role, and regulation; Rural Banking; Financial Inclusion; Capital Markets.

 

Unit-5
Teaching Hours:15
Overview of Karnataka Economy- Policies, prospects and Challenges
 

Trends and growth pattern of SGDP and human development in Karnataka; Comparison with other Indian states; Problems and prospects of different sectors; State Planning process; Planning objectives and strategies, decentralized planning, intrastate disparities; education, health and housing; evaluation of recent development programs.

Unit-5
Teaching Hours:15
Overview of Karnataka Economy- Policies, prospects and Challenges
 

Trends and growth pattern of SGDP and human development in Karnataka; Comparison with other Indian states; Problems and prospects of different sectors; State Planning process; Planning objectives and strategies, decentralized planning, intrastate disparities; education, health and housing; evaluation of recent development programs.

Unit-6
Teaching Hours:10
External Sector
 

Overview of India’s Foreign Trade and Investments; Foreign Trade Policy – pre- and post-1990s; Make in India; India and the WTO; Exchange rate management; Evolution of FDI and FPI policy.

Unit-6
Teaching Hours:10
External Sector
 

Overview of India’s Foreign Trade and Investments; Foreign Trade Policy – pre- and post-1990s; Make in India; India and the WTO; Exchange rate management; Evolution of FDI and FPI policy.

Text Books And Reference Books:

Datt, G., & Mahajan, A. (2016). Indian economy. (72nd ed.). New Delhi: S.Chand & Company Pvt. Ltd.

Iteshamul, H. (2015). A Handbook of Karnataka. Bangalore: Government of Karnataka.

Kapila, U. (2016). Indian Economy – Performance and Policies (17th ed.). New Delhi: Academic Foundation.

Misra, S. K., & Puri, V. K. (2011). Indian economy (34th ed.). Delhi: Himalaya Publishing House.

Essential Reading / Recommended Reading

Aiyar, S. S., & Mody, A. (2011). The demographic dividend: Evidence from the Indian states. IMF Working Paper WP/11/38, International Monetary Fund.

Balakrishnan, P. (2007). The recovery of India: Economic growth in the Nehru Era. Economic and Political Weekly, 42 (45-46), 52-66.

Baru, R., Acharya, A., Acharya, S., Kumar, A. S., & Nagaraj, K. (2010). Inequities in access to health services in India: caste, class and region. Economic and Political Weekly, 45 (38), 49-58.

Basu, K. (2009). China and India: idiosyncratic paths to high growth. Economic and Political Weekly, 44 (38), 43-56.

Deaton, A., & Drèze, J. (2009). Food and Nutrition in India: Facts and Interpretations. Economic and political weekly, 44 (07), 42-65.

Drèze, J., & Sen, A. (2013). An Uncertain Glory: India and its Contradictions. NJ: Princeton University Press.

Dyson, T. (2013). Population and Development: The Demographic Transition. New York: Zed Books Ltd.

Economic Survey of Karnataka 2016-17. Government of Karnataka.

Himanshu, R., & Sen, A. (2010). Towards New Poverty Lines for India. Economic & Political Weekly, 45 (1), 2-8.

Himanshu. (2011). Employment Trends in India: A Re-examination. Economic and Political Weekly, 46 (37), 43-59.

James, K. S. (2008). Glorifying Malthus: Current debate on demographic dividend in India. Economic and Political Weekly, 43 (25), 63-69.

Kapila, U. (Ed.). (2009). Indian Economy since Independence.  New Delhi: Academic Foundation.

Meti, T. K. (1976). The Economy of Karnataka: An Analysis of Development and Planning. New Delhi: Oxford & IBH Publishing Company.

Mohan, R. (2008). Growth record of the Indian economy, 1950-2008: A story of sustained savings and investment. Economic and Political Weekly, 43 (19), 61-71.

Narayana, M. R. (2004). An Overview of the Karnataka Economy'. Chapter One in Karnataka Development Report, Karnataka: Institute for Social and Economic Change

Shetty, S. L. (2007). India’s Savings Performance since the Advent of Planning. Institutions and Markets in India’s Development: Essays for K. N Raj, New Delhi: Oxford University Press.

Somasekhara, N. (1978). Planning and Development in Karnataka: Targets, Allocations, and Perspectives. Mysore: Geetha Book House.

Vaidyanathan, A., & Krishna, K. L. (Eds.). (2007). Institutions and Markets in India's Development: Essays for KN Raj. Oxford. New Delhi: Oxford University Press.

Evaluation Pattern

EvaluationPattern

CIA1

MSE* (CIA2)

CIA3

ESE**

Attendance

Weightage

20

25

20

30

05

* Mid Semester Exam ** End Semester Exam

BECH532 - INTERNATIONAL ECONOMICS (2022 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

Course Description:

The course provides a strong foundation in the various theories of international economics.  It also enables the understanding of the trade policies and practices adopted in various countries as well as the impact of the same. The course exposes the students to the forms of economic integration in theory and practice.  The module on the structure of the balance of payments and foreign exchange markets gives an in-depth understanding of the same and the issues therein. The course concludes with a detailed discussion on the international monetary system and the economic crises in recent times. 

 

Course Objectives:

The course aims to:

  1. introduce the different theories pertaining to international trade.
  2. enhance the understanding of trade policies and practices adopted globally.
  3. provide a theoretical and practical understanding of the forms and effects of economic integration. 
  4. comprehend the interlinkages between the balance of payment, foreign exchange markets, financial liberalisation and economic crises. 

 

Learning Outcome

CO1: demonstrate a strong foundation in the theories of international economics

CO2: Examine the trade policies and practices adopted globally

CO3: Analyse the effects of economic integration on the economy

CO4: interpret the causes and consequences of economic crises and other issues that have occurred globally in recent times.

Unit-1
Teaching Hours:6
Introduction and Essentials
 

The Subject Matter of International Economics; Trade Based on Absolute Advantage; Trade Based on Comparative Advantage; Misconceptions about comparative advantage; Comparative advantage in practice.

Unit-1
Teaching Hours:6
Introduction and Essentials
 

The Subject Matter of International Economics; Trade Based on Absolute Advantage; Trade Based on Comparative Advantage; Misconceptions about comparative advantage; Comparative advantage in practice.

Unit-2
Teaching Hours:12
The Standard Theory of International Trade and Terms of Trade
 

The Basis for and the Gains from Trade with Increasing Costs; Trade Based on Differences in Tastes; The Equilibrium Relative Commodity Price with Trade; Partial Equilibrium Analysis & General Equilibrium Analysis; Terms of trade.

Unit-2
Teaching Hours:12
The Standard Theory of International Trade and Terms of Trade
 

The Basis for and the Gains from Trade with Increasing Costs; Trade Based on Differences in Tastes; The Equilibrium Relative Commodity Price with Trade; Partial Equilibrium Analysis & General Equilibrium Analysis; Terms of trade.

Unit-3
Teaching Hours:10
The Heckscher - Ohlin Theory, Economies of Scale, Imperfect Competition and International Trade
 

Heckscher-Ohlin Theory; Factor-Price Equalization, Effect of Trade on Income Distribution; The Leontief Paradox; Empirical relevance of the H-O theory in the current period; Economies of Scale and International Trade; Imperfect Competition and International Trade-Intra industry trade; Technological gap and Product Cycle models.

Unit-3
Teaching Hours:10
The Heckscher - Ohlin Theory, Economies of Scale, Imperfect Competition and International Trade
 

Heckscher-Ohlin Theory; Factor-Price Equalization, Effect of Trade on Income Distribution; The Leontief Paradox; Empirical relevance of the H-O theory in the current period; Economies of Scale and International Trade; Imperfect Competition and International Trade-Intra industry trade; Technological gap and Product Cycle models.

Unit-4
Teaching Hours:10
Trade Restrictions: Tariffs and Nontariff Trade Barriers
 

Partial Equilibrium Analysis of a Tariff; General Equilibrium Analysis of a Tariff in a Small Country; Import Quotas; Other Non-tariff Barriers; Neo- Protectionism

Unit-4
Teaching Hours:10
Trade Restrictions: Tariffs and Nontariff Trade Barriers
 

Partial Equilibrium Analysis of a Tariff; General Equilibrium Analysis of a Tariff in a Small Country; Import Quotas; Other Non-tariff Barriers; Neo- Protectionism

Unit-5
Teaching Hours:10
Economic Integration
 

Meaning of Economic Integration, Trade-Creating Customs Unions; Trade-Diverting Customs Unions; The Theory of the Second Best and Other Static Welfare Effects of Customs Unions; ASEAN, SAARC; Multilateralism; WTO; New outlook towards a global trading system.

Unit-5
Teaching Hours:10
Economic Integration
 

Meaning of Economic Integration, Trade-Creating Customs Unions; Trade-Diverting Customs Unions; The Theory of the Second Best and Other Static Welfare Effects of Customs Unions; ASEAN, SAARC; Multilateralism; WTO; New outlook towards a global trading system.

Unit-6
Teaching Hours:15
The Balance of Payments, Foreign Exchange Rates
 

Balance of Payments: Principles; Disequilibrium in BOP, BOP Crisis in India in 1991 Functions of the Foreign Exchange Markets; Foreign Exchange Rates; Purchasing Power Parity Theory; Stable and Unstable Foreign Exchange Markets. Rupee Convertibility.

Unit-6
Teaching Hours:15
The Balance of Payments, Foreign Exchange Rates
 

Balance of Payments: Principles; Disequilibrium in BOP, BOP Crisis in India in 1991 Functions of the Foreign Exchange Markets; Foreign Exchange Rates; Purchasing Power Parity Theory; Stable and Unstable Foreign Exchange Markets. Rupee Convertibility.

Unit-7
Teaching Hours:8
The International Monetary System and Macroeconomic Policy Coordination
 

The Evolution of the Bretton Woods System; The IMF; Policy Coordination with Floating Exchange Rates; The Single Currency and Economic Integration; The European Monetary Union.

Unit-7
Teaching Hours:8
The International Monetary System and Macroeconomic Policy Coordination
 

The Evolution of the Bretton Woods System; The IMF; Policy Coordination with Floating Exchange Rates; The Single Currency and Economic Integration; The European Monetary Union.

Unit-8
Teaching Hours:8
International Economic Issues
 

Financial liberalisation, capital movements and economic crises. Sustainable trade; Issues in emerging markets, international trade and ethics.

Unit-8
Teaching Hours:8
International Economic Issues
 

Financial liberalisation, capital movements and economic crises. Sustainable trade; Issues in emerging markets, international trade and ethics.

Text Books And Reference Books:

 

Salvatore, D. (2016). International Economics: Trade and Finance. (12th ed.). Oxford: John Wiley International Student Edition. 

Essential Reading / Recommended Reading

Alder, J., & Wilkinson, D. (1999). International Trade and the Environment: Ethical Issues. In Environmental Law and Ethics (pp. 325-353). Palgrave, London.

Bowen, H., Hollander A. &Viaene J. (2012). Applied International Trade Analysis. London: Macmillan Publication. 

Dornbusch, R. (1980). Open Economy Macroeconomics (International Students Edition).  New York: Basic Books. 

 Kapila, U. (2018). Indian Economy: Performance and Policies. (17th ed.). New Delhi: Academic Foundation.

Krugman, P., Obstfeld, M. & Melitz,M. (2012). International Economics: Theory and Policy. (9th  ed.). New Delhi: Pearson Education.

Lobo, R. (2003). Southeast Asian Crisis: An Economic Analysis. New Delhi:  Serials Publication.

Mankiw, G. N. (2012). Principles of Macroeconomics. (6th ed.). New Delhi: Cengage Learning India.

Marrewijk, C.V. (2007). International Economics: Theory, Application and Policy. Oxford: Oxford University Press.

McGee, R. (2016). Ethics in International Trade.

Mihalcea, A. D., & Anghel, l. C. Romanian Capital Market: On the Road Toward an Emergent Market Status. Challenging the Status Quo in Management and Economics, 168.

Reddy, Y.V. (2011). Global Crisis, Recession and Uneven Recovery. Hyderabad: Orient BlackSwan.

Stiglitz, J. (2016). The Euro and its Threat to the Future of Europe. London: Penguin.

 

Evaluation Pattern

Evaluation Pattern

CIA1

MSE* (CIA2)

CIA3

ESE**

Attendance

Weightage

20

25

20

30

05

* Mid Semester Exam      ** End Semester Exam

BECH533 - FINANCIAL ECONOMICS (2022 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

Course Description:

The course introduces students to the conceptual and practical operations of the financial markets, institutions and instruments network in Indian context.  The course gives a brief understanding of the topics of financial regulations, equity market, stock evaluation, stock returns and derivative market including hedging and arbitrage

Course Objectives:

To train students to:

  1. perceive the significance of finance by understanding the operational issues of capital and money markets.
  2. analyse the economic conditions of India, before and after liberalization policies were introduced and how it contributed to several financial sector reforms. 
  3. comprehend the role of capital markets, their operations, stock valuations and stock risk-return analysis. 

Learning Outcome

CO1: Demonstrate an understanding of the methods of financial intermediation, working of financial markets and state their organisational structure in the Indian context.

CO2: Analyse the changes in the core rules and regulatory arrangement of the Indian financial market and market intermediaries.

CO3: Evaluate the stock risk and return framework to make investment decisions.

Unit-1
Teaching Hours:10
Introduction to Financial Economics
 

Role of financial intermediation - Financial markets - Money vs. capital markets - Primary vs. secondary markets - Instruments in the money market - Instruments in the capital markets -  Financial institutions; Banking and credit.

 

Unit-1
Teaching Hours:10
Introduction to Financial Economics
 

Role of financial intermediation - Financial markets - Money vs. capital markets - Primary vs. secondary markets - Instruments in the money market - Instruments in the capital markets -  Financial institutions; Banking and credit.

 

Unit-2
Teaching Hours:12
Financial Regulations and Financial Sector Reforms
 

Money Market regulations – Banking sector reforms – quarterly credit policy of RBI - Capital market regulations of SEBI- Legal issues in security trading - FERA & FEMA - Capital account convertibility; International regulatory framework.

 

Unit-2
Teaching Hours:12
Financial Regulations and Financial Sector Reforms
 

Money Market regulations – Banking sector reforms – quarterly credit policy of RBI - Capital market regulations of SEBI- Legal issues in security trading - FERA & FEMA - Capital account convertibility; International regulatory framework.

 

Unit-3
Teaching Hours:13
Equity Market
 

IPO and Book building process - Private vs. Public placement – Stock market indexes - Stock quotations – understanding secondary market operations.

 

Unit-3
Teaching Hours:13
Equity Market
 

IPO and Book building process - Private vs. Public placement – Stock market indexes - Stock quotations – understanding secondary market operations.

 

Unit-4
Teaching Hours:12
Stock Valuations
 

Stock evaluation methods -    Fundamental vs. Technical analysis - Factors affecting stock prices - Economic factors - Market related factors - Firm specific factors - Indicators of future stock prices - Efficient Market Hypothesis -    Capital Asset Pricing Model (CAPM).

 

Unit-4
Teaching Hours:12
Stock Valuations
 

Stock evaluation methods -    Fundamental vs. Technical analysis - Factors affecting stock prices - Economic factors - Market related factors - Firm specific factors - Indicators of future stock prices - Efficient Market Hypothesis -    Capital Asset Pricing Model (CAPM).

 

Unit-5
Teaching Hours:13
Stock Risk & Return Analysis
 

Measures of risk - Risk and return framework and investment decisions - Methods of determining maximum expected loss – Estimating beta of the stock.

 

Unit-5
Teaching Hours:13
Stock Risk & Return Analysis
 

Measures of risk - Risk and return framework and investment decisions - Methods of determining maximum expected loss – Estimating beta of the stock.

 

Unit-6
Teaching Hours:15
Derivative Securities Market
 

Financial future market: Markowitz model - Valuation of financial futures - Option market - Speculation with option market – Hedging - Arbitrage and foreign exchange futures market.

 

Unit-6
Teaching Hours:15
Derivative Securities Market
 

Financial future market: Markowitz model - Valuation of financial futures - Option market - Speculation with option market – Hedging - Arbitrage and foreign exchange futures market.

 

Text Books And Reference Books:

Bharti, P. (2018). Indian Financial System, 5/e. Pearson Education India.

Madura, Jeff. (2015). Financial Institutions and Markets (11th ed.), Cengage Learning, USA.

Essential Reading / Recommended Reading

Bailey, R. E. (2005). The economics of financial markets. Cambridge University Press.

Copeland, T. E., Weston, J. F., & Shastri, K. (2005). Financial theory and corporate policy. (4thed.), Pearson.

Farrell, J. L., & Reinhart, W. J. (1997). Portfolio management: theory and application. McGraw-Hill.

Fisher, E. Donald., & Jordan, J. Roland. (1995). Security Analysis and Portfolio management (6th ed.), Pearson India.

Hearth, D., & Zaima, J. K. (2001). Contemporary investments: security and portfolio analysis. Harcourt College Publ.

Hull, J. C., (2016). Futures, Options and other Derivatives (9thed.), Pearson.

Khan, M. Y. (2013). Indian financial system. Tata McGraw-Hill Education.

L. M. Bhole., & J. Mahakud.(2009). Financial Institutions and Markets (5thed.), McGraw-Hill.

Evaluation Pattern

Evaluation Pattern

CIA1

MSE* (CIA2)

CIA3

ESE*

Attendance

Weightage

20

25

20

30

05

 

BECH541A - FOUNDATIONS OF AGRICULTURAL ECONOMICS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

Introductory course on the basic principles of agricultural economics. Production economics, principles of supply and demand, resource economics, world food situation, marketing of agricultural products, and agricultural public policy.

Course Objectives

The course aims to help students to:

  1. Explain the nature and scope of Agricultural Economics, and its role in economic development;
  2. Discuss land tenure systems, along with the reforms in land management;
  3. Discuss the evolution of agricultural growth and practices in India in accordance with the five year plans;
  4. Analyse the Agricultural Prices and Rural Labor Market;
  5. Outline the role of WTO in Indian Agriculture.

Learning Outcome

CO1: Illustrate the agricultural development in India with regards to its nature and scope as well as the reforms that took place in India

CO2: Analyse agricultural practices such as intra-regional variations, cropping patterns, and allied activities in accordance with the five year plans

CO3: Appraise agricultural prices, rural labor market and state policy

CO4: Summarise the role of WTO in Indian Agriculture

Unit-1
Teaching Hours:12
Introduction
 

Nature and Scope of Agricultural Economics; Traditional agriculture and its modernisation; Role of agriculture in economic development; Interdependence between agriculture and industry - empirical evidence; Principles of land utilization; Land distribution- structure and trends; Land values and rent; Land tenures and farming systems- Peasant, capitalist, collective, state and co - operative farming; Tenancy and crop sharing- Forms, incidence and effects; Land reform measures and performance; Problems of marginal and small farmers.

Unit-1
Teaching Hours:12
Introduction
 

Nature and Scope of Agricultural Economics; Traditional agriculture and its modernisation; Role of agriculture in economic development; Interdependence between agriculture and industry - empirical evidence; Principles of land utilization; Land distribution- structure and trends; Land values and rent; Land tenures and farming systems- Peasant, capitalist, collective, state and co - operative farming; Tenancy and crop sharing- Forms, incidence and effects; Land reform measures and performance; Problems of marginal and small farmers.

Unit-2
Teaching Hours:12
Agricultural Growth and Practices in India
 

Agricultural situation during five year plan periods; Role of Public Investment and Capital Formation in Indian Agriculture; Recent trends in agricultural growth in India; Inter regional variations in growth of output and productivity; Cropping pattern shifts; Strategy of agricultural development : Supply of inputs- Irrigation, power, seed and fertilizers and role of technology – Green Revolution; Sustainable agriculture: concepts and constraints, indigenous practices; Bio - technological practices; Organic Farming – Case Study; Role of allied activities in Agriculture: Livestock management-Dairy farming.

Unit-2
Teaching Hours:12
Agricultural Growth and Practices in India
 

Agricultural situation during five year plan periods; Role of Public Investment and Capital Formation in Indian Agriculture; Recent trends in agricultural growth in India; Inter regional variations in growth of output and productivity; Cropping pattern shifts; Strategy of agricultural development : Supply of inputs- Irrigation, power, seed and fertilizers and role of technology – Green Revolution; Sustainable agriculture: concepts and constraints, indigenous practices; Bio - technological practices; Organic Farming – Case Study; Role of allied activities in Agriculture: Livestock management-Dairy farming.

Unit-3
Teaching Hours:10
Consumer and Producer Theory in Agricultural Economics
 

Production function analysis in agriculture – factor combination and resource substitution, cost and supply curves; Size of farm and laws of returns – theoretical and empirical findings.  Characteristics of demand for farm products – Concept and measurement of o wn-price, cross- price and income elasticities of demand and their interrelationship in agricultural sector; Issues relating to specification of supply response function (distributed lags, acreage vs. production response etc.); Quantity and quality components of demand for food; Characteristics of supply of farm products.

Unit-3
Teaching Hours:10
Consumer and Producer Theory in Agricultural Economics
 

Production function analysis in agriculture – factor combination and resource substitution, cost and supply curves; Size of farm and laws of returns – theoretical and empirical findings.  Characteristics of demand for farm products – Concept and measurement of o wn-price, cross- price and income elasticities of demand and their interrelationship in agricultural sector; Issues relating to specification of supply response function (distributed lags, acreage vs. production response etc.); Quantity and quality components of demand for food; Characteristics of supply of farm products.

Unit-4
Teaching Hours:16
Agricultural Prices and Rural Labor Market
 

Marketing and state policy; Agricultural markets and marketing efficiency- marketing functions and costs; Market structure and imperfection; Regulated markets; Marketed and marketable surplus; Need for state intervention: State policy with respect to agricultural marketing, Warehousing, Prices, Taxation and crop insurance; Behaviour of agricultural prices: Cobweb model, Price and income stability, Objectives of agricultural price policy- Instruments and evaluation; Food security in India and public distribution system; Interlocking of factor markets; Mobility of labour and segmentation in labour markets; Agricultural employment- Trends and determinants

Unit-4
Teaching Hours:16
Agricultural Prices and Rural Labor Market
 

Marketing and state policy; Agricultural markets and marketing efficiency- marketing functions and costs; Market structure and imperfection; Regulated markets; Marketed and marketable surplus; Need for state intervention: State policy with respect to agricultural marketing, Warehousing, Prices, Taxation and crop insurance; Behaviour of agricultural prices: Cobweb model, Price and income stability, Objectives of agricultural price policy- Instruments and evaluation; Food security in India and public distribution system; Interlocking of factor markets; Mobility of labour and segmentation in labour markets; Agricultural employment- Trends and determinants

Unit-5
Teaching Hours:10
WTO and Indian Agriculture
 

Terms of trade between agricultural and non-agricultural sectors; WTO and Indian agriculture- Advantages and disadvantages in relation to Indian Agriculture; Agricultural Subsidies in India: importance, issues and challenges; patents.

Unit-5
Teaching Hours:10
WTO and Indian Agriculture
 

Terms of trade between agricultural and non-agricultural sectors; WTO and Indian agriculture- Advantages and disadvantages in relation to Indian Agriculture; Agricultural Subsidies in India: importance, issues and challenges; patents.

Text Books And Reference Books:

Lekhi, R. K., and Singh. J. (2016). Agricultural Economics – An Indian Perspective (11 th ed.). New Delhi: Kalyani Publishers.

Essential Reading / Recommended Reading

Barkley, A., & Barkley, P. (2013). Principles of Agricultural Economics. London:  Routlegde, Taylor and Francis.

Colman, D., & Young, T. (1989). Principles of Agricultural Economics: Markets and Prices in Less Developed Countries. Cambridge: Cambridge University Press.

Government of India. (2017). State of Indian Agriculture 2015-16. New Delhi. Retrieved from http://eands.dacnet.nic.in/PDF/State_of_Indian_Agriculture,2015-16.pdf

Evaluation Pattern

Assessment outline:

CIA I

CIA II

CIA III

ESE

Attendance

(20 Marks) 20 %

(25 Marks) 25%

(20 Marks)20%

(30 Marks)30%

(05 Marks) 05%

BECH541B - ECONOMETRIC ANALYSIS AND APPLICATIONS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course provides a comprehensive introduction to some of the advanced econometric concepts and techniques. The course begins with an introduction to lag modelling and covers distributed as well as dynamic models. Then the students will be introduced to the world of Simultaneous Equation Models and deals in depth with the issue of simultaneity and its solutions. The students will then be introduced to the analysis of two major types of data used in econometric analysis viz. time series and panel data. The course also covers different approaches to econometric forecasting. Some of the important testing procedures such as Granger Causality, Unit root tests, Seasonality tests, Structural break test, Cointegration test and Model stability tests will be introduced to the students during this course. The modules will be delivered using econometric software applications such as EViews, Gretl or STATA.

Course Objectives:

The course aims at providing students with:

  1. a comprehensive introduction to some of the advanced econometric concepts and techniques.
  2. the ability to apply advanced econometric techniques in the investigation of complex economic relationships using time series and panel data.
  3. the skills to make economic forecasting.
  4. hands-on training in econometrics packages such as EViews, Gretl or STATA.

Learning Outcome

CO1: To demonstrate the construction and estimation of lag models and simultaneous equation models.

CO2: To apply econometric techniques for the analysis of time series and panel data using econometric software packages.

CO3: To analyse each economic problem in depth

CO4: To do not only the estimation of the model and testing of hypotheses, but also perform post-estimation diagnostics and see how well the model performs.

Unit-1
Teaching Hours:16
Dynamic Econometric Models
 

Lags in Econometric Models; Distributed Lag Model; Autoregressive Lag Model; Reasons for Lags; Estimation of Distributed-Lag Model, The Koyck Approach to Distributed-Lag Model; Rationalisation of Koyck Model: The Adaptive Expectations Model, Partial Adjustment Model; Estimation of Autoregressive Models; The Method of Instrument Variable; Causality in Economics: The Granger Causality Test.

Unit-1
Teaching Hours:16
Dynamic Econometric Models
 

Lags in Econometric Models; Distributed Lag Model; Autoregressive Lag Model; Reasons for Lags; Estimation of Distributed-Lag Model, The Koyck Approach to Distributed-Lag Model; Rationalisation of Koyck Model: The Adaptive Expectations Model, Partial Adjustment Model; Estimation of Autoregressive Models; The Method of Instrument Variable; Causality in Economics: The Granger Causality Test.

Unit-2
Teaching Hours:12
Simultaneous-Equation Models
 

Nature of Simultaneous-Equations Models; Simultaneous Equation Bias; Structural Models; Reduced Form Models; Identification Problem; Rules of Identification; Tests for Simultaneity and Exogeneity; Method of Indirect Least Squares; Method of Two-Stage Least Squares.

Unit-2
Teaching Hours:12
Simultaneous-Equation Models
 

Nature of Simultaneous-Equations Models; Simultaneous Equation Bias; Structural Models; Reduced Form Models; Identification Problem; Rules of Identification; Tests for Simultaneity and Exogeneity; Method of Indirect Least Squares; Method of Two-Stage Least Squares.

Unit-3
Teaching Hours:8
Time Series Econometrics: Basic Concepts
 

Introduction to Time Series; Stationary and Non-Stationary Time Series; Spurious Regression; Unit Root Tests: Dickey-Fuller and Augmented Dickey-Fuller Tests; Transforming Nonstationary Time Series; Cointegration: Testing for Cointegration, Error Correction Mechanism.

Unit-3
Teaching Hours:8
Time Series Econometrics: Basic Concepts
 

Introduction to Time Series; Stationary and Non-Stationary Time Series; Spurious Regression; Unit Root Tests: Dickey-Fuller and Augmented Dickey-Fuller Tests; Transforming Nonstationary Time Series; Cointegration: Testing for Cointegration, Error Correction Mechanism.

Unit-4
Teaching Hours:12
Time Series Econometrics: Forecasting
 

Approaches to Economic Forecasting; ARIMA Models; The Box-Jenkins Methodology; Vector Autoregression; Forecasting with VAR; Testing Causality using VAR.

Unit-4
Teaching Hours:12
Time Series Econometrics: Forecasting
 

Approaches to Economic Forecasting; ARIMA Models; The Box-Jenkins Methodology; Vector Autoregression; Forecasting with VAR; Testing Causality using VAR.

Unit-5
Teaching Hours:12
Panel Data Regression Model
 

Introduction to Panel Data; Constant Coefficient Model; Fixed Effect LSDV Model; Fixed Effect WG Model; Random Effects Model, Properties of Estimators.

Unit-5
Teaching Hours:12
Panel Data Regression Model
 

Introduction to Panel Data; Constant Coefficient Model; Fixed Effect LSDV Model; Fixed Effect WG Model; Random Effects Model, Properties of Estimators.

Text Books And Reference Books:

Gujarati, D. N. (2016). Econometrics by Example (2nd ed.). Palgrave.

Gujarati, D. N., Porter, D.C., & Gunasekar, S. (2017). Basic Econometrics (5th ed.). McGraw Hill.

Studenmund, A. H. (2016).  Using Econometrics: A Practical  Guide. (7 th  ed.). New Delhi: Pearson 

Essential Reading / Recommended Reading

Enders, W. (2013). Applied Econometric Time Series (3rd ed.). John Wiley & Sons.

Greene, W. H. (2000). Econometric Analysis (4th ed.). Prentice Hall.

Hamilton, J. D. (1994). Time Series Analysis. Princeton University Press.

Koutsoyiannis, A. (1973). Theory of Econometrics, Harper & Row.

Patterson, K. (2000). An Introduction to Applied Econometrics: A Time Series Approach. Palgrave.

Pindyck, R. S., & Rubinfeld, D. L. (1990). Econometric Models and Econometric Forecasts (4th ed.).McGraw-Hill.

Wooldridge, J. M. (2002).  Econometric Analysis of  Cross Section and Panel Data Massachusetts: MIT Press. 

Evaluation Pattern

Evaluation

Pattern

CIA1

MSE*

CIA2

ESE**

Attendance

Weightage

20

25

20

30

05

*MSE – Mid Semester Exam      **ESE – End Semester Exam

BECH542A - ENVIRONMENTAL ECONOMICS: THEORY AND APPLICATION (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course should be accessible to anyone with an analytical mind and familiarity with basic concepts of economics. Since several environmental problems are caused by economic activity, for instance, carbon emissions, over-harvesting of renewable resources and air and water pollution as a by-product of industrial activity, this course examines different approaches to adjusting behaviour through economic institutions such as markets and incentives as well as through regulation, etc. It also addresses the economic implications of environmental policies through practical applications of methods for valuation of environmental goods and services and quantification of environmental damages. Conversely, the impact of economic growth on the environment is also addressed under the rubric of sustainable development. Environmental problems and issues from the Indian and international context (especially global warming) are used to illustrate the concepts and methods presented in the course.

Course Objectives:

  • To introduce the students to concepts, methods and policy options in managing the environment using tools of economic analysis.
  • To enable the students to understand the economic implications of environmental policies and environmental issues
  • To understand the concepts of environmental valuation, methods and its applications,
  • To provide an understanding of sustainable development measures in tackling the environmental issues.

Learning Outcome

CO1: Explain the major concepts and theories of environmental economics

CO2: Examine the efficacy of fiscal and policy interventions in addressing environmental issues

CO3: Apply environmental valuation tools in addressing environmental problems

CO4: Demonstrate the knowledge of sustainable development measures in tackling environmental challenges

Unit-1
Teaching Hours:15
Introduction
 

Introduction to environmental economics; Definition, Nature and Scope; Nexus between environment and economy; Key environmental issues and problems, Material balance principle, Renewable and non-renewable energy sources, Tragedy of commons, common pooled resources, Hotelling’s rule; Pareto optimality and market failure in the presence of externalities.

Unit-1
Teaching Hours:15
Introduction
 

Introduction to environmental economics; Definition, Nature and Scope; Nexus between environment and economy; Key environmental issues and problems, Material balance principle, Renewable and non-renewable energy sources, Tragedy of commons, common pooled resources, Hotelling’s rule; Pareto optimality and market failure in the presence of externalities.

Unit-2
Teaching Hours:15
The Design and Implementation of Environmental Policy
 

Overview, Pigouvian taxes and effluent fees, tradable permits; Liability Rules; Pollution Control Boards; Legislative measures of environmental protection in India; Implementation of  environmental policies in India and international experience; Transboundary environmental problems; Economics of climate change.

Unit-2
Teaching Hours:15
The Design and Implementation of Environmental Policy
 

Overview, Pigouvian taxes and effluent fees, tradable permits; Liability Rules; Pollution Control Boards; Legislative measures of environmental protection in India; Implementation of  environmental policies in India and international experience; Transboundary environmental problems; Economics of climate change.

Unit-3
Teaching Hours:20
Environmental Valuation Methods and Applications
 

Concepts of environmental value; Total economic value; Valuation of non-market goods and services-theory and practice; measurement methods; Revealed preference methods – travel cost, hedonic pricing; Stated preference methods – Contingent valuation, choice experiment; Costbenefit analysis of environmental policies and regulations.

Unit-3
Teaching Hours:20
Environmental Valuation Methods and Applications
 

Concepts of environmental value; Total economic value; Valuation of non-market goods and services-theory and practice; measurement methods; Revealed preference methods – travel cost, hedonic pricing; Stated preference methods – Contingent valuation, choice experiment; Costbenefit analysis of environmental policies and regulations.

Unit-4
Teaching Hours:10
Sustainable Development
 

Concepts; Measurement; Rules for sustainable development, Indicators of sustainable development; Perspectives from Indian experience; Ecosystem services and human well-being; Trade-off between environmental protection and economic growth; Environmental Kuznets’ curve.

Unit-4
Teaching Hours:10
Sustainable Development
 

Concepts; Measurement; Rules for sustainable development, Indicators of sustainable development; Perspectives from Indian experience; Ecosystem services and human well-being; Trade-off between environmental protection and economic growth; Environmental Kuznets’ curve.

Text Books And Reference Books:

Hanley, N., Shogren, J., Ben, W. (2002). Environmental Economics – In Theory and Practice. London: Palgrave Macmillan.
Kolstad, C D (2012). Environmental Economics. (2nd ed.). Oxford: Oxford University Press.
Kolstad, C D, (2010). Intermediate Environmental Economics. (2nd ed.). Oxford: Oxford University Press.
Perman, R., Yue, M., Common, M., Maddison, D. &McGilvray, J. (2011). Natural Resource and Environmental Economics. (4th ed.). Boston: Pearson Education/Addison Wesley.

Essential Reading / Recommended Reading

Bhattacharya, R. N. (2001). Environmental Economics. (1st ed.). New Delhi: Oxford India Paperbacks.
IPCC (Intergovernmental Panel on Climate Change), Fifth Assessment Report (2014).
Kenneth Arrow et al., (2004). Are We Consuming Too Much.Journal of Economic Perspectives, 18(3), 147-172.
Millennium Ecosystem Assessment Report. (2005). Ecosystem Services and Human Well-being: Synthesis. Washington DC: Island Press.
Robert Solow, (1992). An Almost Practical Step toward Sustainability, Resources for the Future 40th anniversary lecture.
Robert, N. S., (2012). Economics of the Environment: Selected Readings. (6th ed). New York: W.W. Norton.

Evaluation Pattern

 

Evaluation Pattern

CIA1

MSE* (CIA2)

CIA3

ESE**

Attendance

Weightage

20

25

20

30

05

 MSE*: Mid-Semester Examination, ESE**: End-Semester Examination

 

BECH542B - INDUSTRIAL ECONOMICS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course exposes students to the theory and analytical understanding of the industrial sector of the economy. This course provides an introduction to the fundamental concepts, nature and scope of industrial economics followed by market concentration analysis.  It also discusses productivity studies with reference to the Indian industries and the impact of government policies on the Indian industries since independence.

Course Objective:

The course aims to help students to:

  1. examine industrial models and their links in practice, with a special accent on government policy. 
  2. understand various industrial productivity concepts and methods of measurement. 
  3. provide insight and exposure to industrial development in India.

Learning Outcome

CO1: Outline the basic idea about the issues and policies pertaining to the industries environment.

CO2: Demonstrate and explain various industrial productivity concepts and measurements.

CO3: Examine industrial development in India and government regulations.

Unit-1
Teaching Hours:15
Industrial Organisation and Ownership Structure
 

Nature and scope of Industrial Economics; Concepts in Industrial Economics; industry, market, market structure, market conduct and Market Power; Organisational Structure of a Firm; Objectives of firms; Theories of the firm: Behavioural theory; The transaction cost theory; Resources based theory of the firm.

Unit-1
Teaching Hours:15
Industrial Organisation and Ownership Structure
 

Nature and scope of Industrial Economics; Concepts in Industrial Economics; industry, market, market structure, market conduct and Market Power; Organisational Structure of a Firm; Objectives of firms; Theories of the firm: Behavioural theory; The transaction cost theory; Resources based theory of the firm.

Unit-2
Teaching Hours:10
Market Structure and Market Concentration
 

An overview of standard forms of market structure: Concept of Workable Competition; Definition of market concentration; Concentration indices; Market power measures; Concentration and market performance; Vertical integration: Types of vertical integration; Incentives to vertical integration; Effects of vertical integration for the economy; Merger: types; Motives for merger and implication for public policies.

Unit-2
Teaching Hours:10
Market Structure and Market Concentration
 

An overview of standard forms of market structure: Concept of Workable Competition; Definition of market concentration; Concentration indices; Market power measures; Concentration and market performance; Vertical integration: Types of vertical integration; Incentives to vertical integration; Effects of vertical integration for the economy; Merger: types; Motives for merger and implication for public policies.

Unit-3
Teaching Hours:15
Industrial Finance and Location Analysis
 

Need of finance; Types of finance; sources of finance; Choice of funding; Development Banking: IDBI, IFCI and SFCs; Factors Influencing the Location of Industries; Theories of Industrial Location: Weber, Sargent Florence; Industrial location trends in India.

Unit-3
Teaching Hours:15
Industrial Finance and Location Analysis
 

Need of finance; Types of finance; sources of finance; Choice of funding; Development Banking: IDBI, IFCI and SFCs; Factors Influencing the Location of Industries; Theories of Industrial Location: Weber, Sargent Florence; Industrial location trends in India.

Unit-4
Teaching Hours:10
Industrial Productivity
 

Concept and measurement of productivity; Empirical evidence of productivity in Indian industries; Industrial sickness; Under-utilization of capacity; factors accounting for it and consequences.

Unit-4
Teaching Hours:10
Industrial Productivity
 

Concept and measurement of productivity; Empirical evidence of productivity in Indian industries; Industrial sickness; Under-utilization of capacity; factors accounting for it and consequences.

Unit-5
Teaching Hours:10
Industrial Development in India and Government Regulation
 

Industrial structure at the time of Independence; Globalization and its impacts on industries; Recent trends in Industrial growth and diversification; International competitiveness of Indian industry; Privatization and issues relating to disinvestment policy; Need for or government intervention in the industry; Industrial regulations in India.

Unit-5
Teaching Hours:10
Industrial Development in India and Government Regulation
 

Industrial structure at the time of Independence; Globalization and its impacts on industries; Recent trends in Industrial growth and diversification; International competitiveness of Indian industry; Privatization and issues relating to disinvestment policy; Need for or government intervention in the industry; Industrial regulations in India.

Text Books And Reference Books:

Barthwal, R. R. (2010). Industrial Economics: an introductory textbook. New Delhi:  New Age  International.

Essential Reading / Recommended Reading

Ahluwalia, I. J. (1985). Industrial Growth in India: Stagnation since the Mid-Sixties., New Delhi: Oxford University Press.

Cable, J. R. (1994). Current Issues in Industrial Economics. London: Macmillan.

Ferguson, P. R., & Ferguson, G. (1994). Industrial Economics: Issues and Perspectives. New York: NYU Press.

Hay, D. A., & Morris, D. J. (1991). Industrial Economics and Organization: Theory and Evidence. Oxford: Oxford University Press.

Howe, W. S. (1978). Industrial Economics: An Applied Approach. London: Macmillan.

Martin, S. (1994). Industrial Economics: Economic Analysis and Public Policy. New Jersey: Prentice Hall.

Narayan, B. N. (1997). Industrial Economics: A Special Study for Students of MBA, M. Com., and MA. Bengaluru: Anmol Publications.

Phlips, L. (Ed.). (1998). Applied Industrial Economics. Cambridge: Cambridge    University Press.

Evaluation Pattern

 

Evaluation Pattern

CIA1

MSE* (CIA2)

CIA3

ESE*

Attendance

Weightage

20

25

20

30

05

 

BECH581 - FORMATIVE WORK FOR DISSERTATION (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Course Description:

One of the requirements for the completion of the BA Economics Honours programmes at CHRIST (Deemed to be University) is to conduct original research work under the guidance of a faculty member and submit it in the form of a research dissertation. Having undergone extensive training in Mathematical Economics, Statistical Methods, Research Methods and Econometrics, this course enables students to demonstrate an understanding of how to apply their theoretical knowledge to practice by investigating and carefully evaluating real-time economic issue(s).

This paper is intended to guide students through the formative work of working towards their dissertation.

Course Objectives:

The course aims to:

  1. orient students to new fields of research in economics.
  2. inculcate in students the rigour of research work.
  3. imbibe in students the spirit of inquiry.
  4. train students to do an academic reading of journal articles
  5. train the students in the application of different research tools in social science.

Learning Outcome

CO1: Identify research topics/areas

CO2: Formulate a research problem statement

CO3: Identify the sources and types of reference materials

CO4: Carry out effective review of literature

CO5: Formulate research questions, objectives and hypotheses

Unit-1
Teaching Hours:30
DISSERTATION
 

The dissertation work is carried out under the guidance of a faculty with scheduled meetings for discussion of the progress of the work and timely interim presentations before a panel of faculty to assess the quality of the work. The final submission of the dissertation in the even semester is followed by a viva voce on the research topic.

Unit-1
Teaching Hours:30
DISSERTATION
 

The dissertation work is carried out under the guidance of a faculty with scheduled meetings for discussion of the progress of the work and timely interim presentations before a panel of faculty to assess the quality of the work. The final submission of the dissertation in the even semester is followed by a viva voce on the research topic.

Text Books And Reference Books:

The essential readings will include the necessary references for the preparation of the literature review.

Essential Reading / Recommended Reading

The additional readings will include the materials suggested by the guide for broad learning of concepts, theories and methodologies.

Evaluation Pattern

Submission of literature review

15 marks

Proposal presentation 

20 marks

Interaction with the guide (ODD SEM)  

10 marks

Dissertation Diary 

05 marks

 

 

BECH582 - INTERNSHIP (2022 Batch)

Total Teaching Hours for Semester:0
No of Lecture Hours/Week:0
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

This course enables students to apply theoretical knowledge acquired in their first four semesters to practical applications.  Hence, the students are expected to complete a short internship during the summer break after the fourth semester as part of the course curriculum.   Having undergone extensive understanding/training in Economic theories, Mathematical Methods, Statistics, Econometrics and Research Methods, this course enables students to demonstrate an understanding of how to apply theoretical knowledge to practice in different organizations/institutions of their choice.  The minimum duration of the internship is stipulated as four weeks.  It is evaluated based on set criteria out of 50 marks and has a maximum of two (2) credits.

Course Objectives:

The course aims to help students to:

1.    apply theoretical knowledge to practical, real-life problems.

2.    analyse data/information through a scientific method.

3.    apply the acquired skills in practical application(s) and gain industry experience.

Learning Outcome

CO1: identify socio/economic/managerial/political issues and develop a framework to conduct enquiry.

CO2: identify sources of data and tools (Statistical/Mathematical Methods) to analyse the collected data.

CO3: utilise the theoretical knowledge acquired to solve socio/economic/ managerial/ political issues and gain industry experience.

Unit-1
Teaching Hours:0
Methodology adopted for internship
 

The students are expected to identify and communicate to the organization/ institution where they want to pursue their internship, and the same should be communicated to the Department of Economics and approved before the internship commences.  As a requirement, the students must submit a letter confirming their internship from the interning organization/ institution.  After completing the internship, the students should submit a final Internship Report, internship diary, and completion certificate for evaluation at the Department level.  Failing to submit the internship completion certificate will result in the status of the internship as "Incomplete". 

Unit-1
Teaching Hours:0
Methodology adopted for internship
 

The students are expected to identify and communicate to the organization/ institution where they want to pursue their internship, and the same should be communicated to the Department of Economics and approved before the internship commences.  As a requirement, the students must submit a letter confirming their internship from the interning organization/ institution.  After completing the internship, the students should submit a final Internship Report, internship diary, and completion certificate for evaluation at the Department level.  Failing to submit the internship completion certificate will result in the status of the internship as "Incomplete". 

Text Books And Reference Books:

The essential readings will be suggested by the mentor for the purpose of the internship at the interning organisation/institution.

Essential Reading / Recommended Reading

The additional readings will include the materials suggested by the internship mentor for broad learning of concepts, theories and methodologies to be used in the internship.

Evaluation Pattern

Particulars

Marks

 

Part 1 (Internship Process) - 50% Weightage

 

 

Nature of Work

10 marks

 

Effective usage of Internship Diary

05 marks

 

Effective usage of Time / Mentor’s Evaluation

05 marks

 

Internship Completion Certificate (Mandatory to complete the course) 

05 marks

 

Part 1 - Sub Total

 

25 Marks

Part 2 (Viva-Voce Exam) - 50% Weightage

 

 

Presentation

10 marks

 

Learning outcome(s) / Skillset(s) acquired

05 marks

 

Final Report

05 marks

 

Q & A

05 marks

 

Part 2 - Sub Total

 

25 Marks

Grand Total

 

50 Marks

SDEH511 - SKILL DEVELOPMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:0

Course Objectives/Course Description

 

Course Description :

The primary objective of this course is to familiarize the database management and various discipline specific software packages to the students and help them to analyse the basic statistical methods for data analysis. The theme identified for the fifth and sixth semester is Data management and Technical Knowledge. 

Course Objective :

The course aims to:

  • Develop discipline specific skills for professional and personal growth.
  • Provide a platform to nurture and hone skills necessary for professional development

Learning Outcome

CO1: To demonstrate working in discipline specific software package and database for professional development

CO2: To utilise these transferable skills which can be used in multiple domains across time.

Unit-1
Teaching Hours:30
Skill Development
 

Students must choose MOOC courses offered by various online platforms in the specific themes given for the Fifth and sixth semesters. This consists of various discipline software packages, SPSS, Excel, R, Adobe, Python, Tableau, Nvivo etc.

Unit-1
Teaching Hours:30
Skill Development
 

Students must choose MOOC courses offered by various online platforms in the specific themes given for the Fifth and sixth semesters. This consists of various discipline software packages, SPSS, Excel, R, Adobe, Python, Tableau, Nvivo etc.

Text Books And Reference Books:

As suggested by the mentor

Essential Reading / Recommended Reading

As suggested by the mentor

Evaluation Pattern

Attendance

Submitting report

40 % weightage

60 % weightage

BBA611A - EMERGING TECHNOLOGIES AND BUSINESS INNOVATION (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This is a full-fledged practical oriented course which covers entire aspects of Business Analytics Application Areas. The application of the gained knowledge, skills and competences will help students in forming the exposure and expertise towards emerging technologies & applications related to Business / Artificial Intelligence & Its application in Business. 

        To provide understanding about the application of IoT in business & society

        To equip the students to appraise the interrelationships among elements that comprise a modern security system, including hardware, software, policies, and people;

        To train the students with mobile operating system and mobile development IDE‟s

    To facilitate the students in designing & developing Chatbots in business applications & business decision-making.

     To develop critical thinking of the students to explain the role of forecasting in business decision-making.

Learning Outcome

CO1: Understand the application of IoT in business & society

CO2: Appraise the interrelationships among elements that comprise a modern security system, including hardware, software, policies, and people

CO3: To introduce students with mobile operating system and mobile development IDE‟s

CO4: To design & develop Chatbots in business applications & business decision-making.

CO5: Use critical thinking to explain the role of forecasting in business decision-making.

Unit-1
Teaching Hours:5
Internet of Things / Industrial Internet of Things
 

The Internet of Things Today, Time for Convergence, Towards the IoT Universe, Internet of Things Vision, IoT Strategic Research and Innovation Directions, IoT Applications, Future Internet Technologies, Infrastructure, Networks and Communication, Processes, Data Management, Security, Privacy & Trust, Device Level Energy Issues, IoT Related Standardization, Recommendations on Research Topics. Industry 4.0 for IIoT

Unit-1
Teaching Hours:5
Internet of Things / Industrial Internet of Things
 

The Internet of Things Today, Time for Convergence, Towards the IoT Universe, Internet of Things Vision, IoT Strategic Research and Innovation Directions, IoT Applications, Future Internet Technologies, Infrastructure, Networks and Communication, Processes, Data Management, Security, Privacy & Trust, Device Level Energy Issues, IoT Related Standardization, Recommendations on Research Topics. Industry 4.0 for IIoT

Unit-1
Teaching Hours:5
Internet of Things / Industrial Internet of Things
 

The Internet of Things Today, Time for Convergence, Towards the IoT Universe, Internet of Things Vision, IoT Strategic Research and Innovation Directions, IoT Applications, Future Internet Technologies, Infrastructure, Networks and Communication, Processes, Data Management, Security, Privacy & Trust, Device Level Energy Issues, IoT Related Standardization, Recommendations on Research Topics. Industry 4.0 for IIoT

Unit-2
Teaching Hours:5
Mobile Application Development
 

Introduction to Mobile development IDE's, Introduction to Worklight basics, Optimization, pages and fragments, writing a basic program- in Worklight Studio, Client technologies, Client side debugging, creating adapters, invoking adapters from Worklight Client application, Common Controls, Programming exercise with Skins, Understanding Apache Cordova, Offline access, Encrypted cache deprecated, Using JSONStore, Ionic, Phonegap

Unit-2
Teaching Hours:5
Mobile Application Development
 

Introduction to Mobile development IDE's, Introduction to Worklight basics, Optimization, pages and fragments, writing a basic program- in Worklight Studio, Client technologies, Client side debugging, creating adapters, invoking adapters from Worklight Client application, Common Controls, Programming exercise with Skins, Understanding Apache Cordova, Offline access, Encrypted cache deprecated, Using JSONStore, Ionic, Phonegap

Unit-2
Teaching Hours:5
Mobile Application Development
 

Introduction to Mobile development IDE's, Introduction to Worklight basics, Optimization, pages and fragments, writing a basic program- in Worklight Studio, Client technologies, Client side debugging, creating adapters, invoking adapters from Worklight Client application, Common Controls, Programming exercise with Skins, Understanding Apache Cordova, Offline access, Encrypted cache deprecated, Using JSONStore, Ionic, Phonegap

Unit-3
Teaching Hours:5
Chatbot Design & Development
 

What is Chatbot, Different Types of Chatbots, Technical aspects of chatbots, Chatbot Architecture, Conversational Design & Chatbot Development, Chatbot Testing & Iteration, Introduction to Dialogflow, creating a Chatbot using Dialogflow. 

Unit-3
Teaching Hours:5
Chatbot Design & Development
 

What is Chatbot, Different Types of Chatbots, Technical aspects of chatbots, Chatbot Architecture, Conversational Design & Chatbot Development, Chatbot Testing & Iteration, Introduction to Dialogflow, creating a Chatbot using Dialogflow. 

Unit-3
Teaching Hours:5
Chatbot Design & Development
 

What is Chatbot, Different Types of Chatbots, Technical aspects of chatbots, Chatbot Architecture, Conversational Design & Chatbot Development, Chatbot Testing & Iteration, Introduction to Dialogflow, creating a Chatbot using Dialogflow. 

Unit-4
Teaching Hours:5
Cyber Security
 

Introduction to Cyber Security & Privacy Management, Types of Threat Actors, Legal, reputational and other business risks, Fundamental differences in regional approaches to privacy protection, Cyber Forensic Tools & Techniques, Forensic Accounting

Unit-4
Teaching Hours:5
Cyber Security
 

Introduction to Cyber Security & Privacy Management, Types of Threat Actors, Legal, reputational and other business risks, Fundamental differences in regional approaches to privacy protection, Cyber Forensic Tools & Techniques, Forensic Accounting

Unit-4
Teaching Hours:5
Cyber Security
 

Introduction to Cyber Security & Privacy Management, Types of Threat Actors, Legal, reputational and other business risks, Fundamental differences in regional approaches to privacy protection, Cyber Forensic Tools & Techniques, Forensic Accounting

Unit-5
Teaching Hours:5
Blockchain
 

Introduction to Blockchain, Advantage over conventional distributed database, Blockchain Network, Mining Mechanism, Distributed Consensus, Blockchain Construction, Blockchain application, Private and Public Blockchain, Blockchain Demo & Use Cases

Unit-5
Teaching Hours:5
Blockchain
 

Introduction to Blockchain, Advantage over conventional distributed database, Blockchain Network, Mining Mechanism, Distributed Consensus, Blockchain Construction, Blockchain application, Private and Public Blockchain, Blockchain Demo & Use Cases

Unit-5
Teaching Hours:5
Blockchain
 

Introduction to Blockchain, Advantage over conventional distributed database, Blockchain Network, Mining Mechanism, Distributed Consensus, Blockchain Construction, Blockchain application, Private and Public Blockchain, Blockchain Demo & Use Cases

Unit-6
Teaching Hours:5
Do It Yourself (DIY)
 

Live tasks and assignments / Projects on Chatbot 

Live tasks and assignments / Projects on Mobile Applications Development

Live tasks and assignments / Projects on Blockchain

Live tasks and assignments / Projects on Internet of Things

Unit-6
Teaching Hours:5
Do It Yourself (DIY)
 

Live tasks and assignments / Projects on Chatbot 

Live tasks and assignments / Projects on Mobile Applications Development

Live tasks and assignments / Projects on Blockchain

Live tasks and assignments / Projects on Internet of Things

Unit-6
Teaching Hours:5
Do It Yourself (DIY)
 

Live tasks and assignments / Projects on Chatbot 

Live tasks and assignments / Projects on Mobile Applications Development

Live tasks and assignments / Projects on Blockchain

Live tasks and assignments / Projects on Internet of Things

Text Books And Reference Books:
  1. Francis daCosta, “Rethinking the Internet of Things: A Scalable Approach to Connecting Everything”, 1st Edition, Apress Publications, 2013
  2. DR. Gavin Wood, “ETHEREUM: A Secure Decentralized Transaction Ledger,” Yellow paper.2014
Essential Reading / Recommended Reading
  1. Teach Yourself Android Application Development In 24 Hours, Edition: I, Publication: SAMS
Evaluation Pattern

Sl No

CIA Component

Description of CLO

Unit(s) Covered

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

1

CIA I

Applications of IoT in Business and Society - Mini Research Project.

  IV

20

20%

20

2

CIA II

Cyber Security System - Mini Research Project

 II

20

20%

20

3

CIA III

Mobile application development – Mini Research Project

V

20

20%

20

4

CIA IV

Applications of Blockchain technologies in business and Society

III

20

20%

20

5

CIA V

Design & Develop Chatbots in business applications

I

20

20%

20

 

 

 

 

 

 

100

BBA611E - BUILDING BUSINESS MODELS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:0

Course Objectives/Course Description

 

This is the era of entrepreneurship. The start-up culture has pervaded the socio-economic fabric of our world and it is imperative that budding entrepreneurs are equipped with the right skills sets that will see them achieve their goals. The course will enable the students to understand and establish a business model and give them hands-on practice of the same.

Course Objectives:

1. To apply the various tools and techniques learnt in real time scenarios

2. To provide hands on practice on various entrepreneurial practices

Learning Outcome

CO1: Understand the business model innovation in varied aspects of a business

CO2: Hands on practice on business model building

Unit-1
Teaching Hours:4
Understanding Business Model
 

Understanding varied characteristics of business model with respect to organizational, market and product innovation

Unit-1
Teaching Hours:4
Understanding Business Model
 

Understanding varied characteristics of business model with respect to organizational, market and product innovation

Unit-2
Teaching Hours:6
Business Value Generation
 

Value generation process, business offering and market justification - customer journey map

Unit-2
Teaching Hours:6
Business Value Generation
 

Value generation process, business offering and market justification - customer journey map

Unit-3
Teaching Hours:4
Assessing Business Model
 

Explore and understand different business models based on product and service offerings

Unit-3
Teaching Hours:4
Assessing Business Model
 

Explore and understand different business models based on product and service offerings

Unit-4
Teaching Hours:5
Business Model - Organizational Level
 

Establish a innovative business model for with in organizational with respect to people, process and communication that transforms the organizational growth.

Unit-4
Teaching Hours:5
Business Model - Organizational Level
 

Establish a innovative business model for with in organizational with respect to people, process and communication that transforms the organizational growth.

Unit-5
Teaching Hours:5
Business Model - Market Level
 

Establish a innovative business model for market offering - product, service offerings

Unit-5
Teaching Hours:5
Business Model - Market Level
 

Establish a innovative business model for market offering - product, service offerings

Unit-6
Teaching Hours:4
Business Model and sustainable business growth
 

Importance of business model, scalability and organizational growth

Unit-6
Teaching Hours:4
Business Model and sustainable business growth
 

Importance of business model, scalability and organizational growth

Unit-7
Teaching Hours:4
Competitive Advantage
 

Understand the competitive advantage of a business model and apply to the business model that was developed by the students.

Unit-7
Teaching Hours:4
Competitive Advantage
 

Understand the competitive advantage of a business model and apply to the business model that was developed by the students.

Text Books And Reference Books:
  1. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challenger by Alexander Osterwalder and Yves Pigneur, Publisher OSF 2010, ISBN:2839905809, 9782839905800
Essential Reading / Recommended Reading
  1. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challenger by Alexander Osterwalder and Yves Pigneur, Publisher OSF 2010, ISBN:2839905809, 9782839905800
Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA I

Case Study Analysis

Unit 1, 2, 3, 4

25

100 %

25

CIA II

Sustainable Business Model Presenataion

Unit 1, 2, 3, 4, 5, 6, 7

25

100%

25

Total

 

50

BBA611F - ADVANCED PANEL DATA ANALYSIS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:1

Course Objectives/Course Description

 

Financial econometrics is the intersection of statistical techniques and finance. It provides a set of empirical tools to analyze historical financial data, model underlying economic mechanisms, and predict future price trends. This course covers both few topics of time series and panel data techniques. The course prepares students to conduct empirical research in an academic or business setting. Eviews or R Programming or Gretl software’s will be used for the class.

Learning Outcome

CO1: Understand a solid knowledge about basic themes in financial econometrics.

CO2: know and be able to use concepts and notation that is frequently used in financial econometrics

CO3: conduct empirical applications of financial theory based on real financial data using statistical/econometric techniques

CO4: Effectively apply the methods in own empirical research

CO5: familiar with and be able to use key capabilities of the statistical packages like Eviews or Grettl

Unit-1
Teaching Hours:2
Introduction to Econometrics
 

Level of Knowledge: Theory

 

Introduction to Econometrics • Need for Econometric Analysis • Basic Terminologies • Types of Data • Steps in Econometric Analysis

Unit-1
Teaching Hours:2
Introduction to Econometrics
 

Level of Knowledge: Theory

 

Introduction to Econometrics • Need for Econometric Analysis • Basic Terminologies • Types of Data • Steps in Econometric Analysis

Unit-1
Teaching Hours:2
Introduction to Econometrics
 

Level of Knowledge: Theory

 

Introduction to Econometrics • Need for Econometric Analysis • Basic Terminologies • Types of Data • Steps in Econometric Analysis

Unit-2
Teaching Hours:6
Bivariate and Multivariate Models
 

Level of Knowledge: Analytical

 

Bivariate and Multivariate Models - Cointegration: Background; why and when to do? • Granger’s causality test – What it signifies? 

Unit-2
Teaching Hours:6
Bivariate and Multivariate Models
 

Level of Knowledge: Analytical

 

Bivariate and Multivariate Models - Cointegration: Background; why and when to do? • Granger’s causality test – What it signifies? 

Unit-2
Teaching Hours:6
Bivariate and Multivariate Models
 

Level of Knowledge: Analytical

 

Bivariate and Multivariate Models - Cointegration: Background; why and when to do? • Granger’s causality test – What it signifies? 

Unit-3
Teaching Hours:4
Bivariate and Multivariate Models
 

Level of Knowledge: Analytical

 

Bivariate and Multivariate Models - VECM – How error correction happens? • VAR • Wald test - testing Joint significance • Impulse Response Function • Variance Decomposition

Unit-3
Teaching Hours:4
Bivariate and Multivariate Models
 

Level of Knowledge: Analytical

 

Bivariate and Multivariate Models - VECM – How error correction happens? • VAR • Wald test - testing Joint significance • Impulse Response Function • Variance Decomposition

Unit-3
Teaching Hours:4
Bivariate and Multivariate Models
 

Level of Knowledge: Analytical

 

Bivariate and Multivariate Models - VECM – How error correction happens? • VAR • Wald test - testing Joint significance • Impulse Response Function • Variance Decomposition

Unit-4
Teaching Hours:8
Panel Data Analysis
 

Level of Knowledge: Analytical

Panel data Analysis • Advantages; Types of Panel data • Panel Unit Root analysis • Pooled OLS; Fixed Effect and Random Effect model • Hausman test

Unit-4
Teaching Hours:8
Panel Data Analysis
 

Level of Knowledge: Analytical

Panel data Analysis • Advantages; Types of Panel data • Panel Unit Root analysis • Pooled OLS; Fixed Effect and Random Effect model • Hausman test

Unit-4
Teaching Hours:8
Panel Data Analysis
 

Level of Knowledge: Analytical

Panel data Analysis • Advantages; Types of Panel data • Panel Unit Root analysis • Pooled OLS; Fixed Effect and Random Effect model • Hausman test

Unit-5
Teaching Hours:6
Dynamic Panel Data Analysis
 

Level of Knowledge: Analytical

 

Dynamic panel data (DPD) setup. Correlation between the lagged dependent variable and error term. Nickell bias. Anderson and Hsiao estimator. GMM estimation notes. 

Unit-5
Teaching Hours:6
Dynamic Panel Data Analysis
 

Level of Knowledge: Analytical

 

Dynamic panel data (DPD) setup. Correlation between the lagged dependent variable and error term. Nickell bias. Anderson and Hsiao estimator. GMM estimation notes. 

Unit-5
Teaching Hours:6
Dynamic Panel Data Analysis
 

Level of Knowledge: Analytical

 

Dynamic panel data (DPD) setup. Correlation between the lagged dependent variable and error term. Nickell bias. Anderson and Hsiao estimator. GMM estimation notes. 

Unit-6
Teaching Hours:4
Dynamic Panel Data Analysis
 

Level of Knowledge: Analytical

Arellano-Bond estimator. System DPD estimator.  

Unit-6
Teaching Hours:4
Dynamic Panel Data Analysis
 

Level of Knowledge: Analytical

Arellano-Bond estimator. System DPD estimator.  

Unit-6
Teaching Hours:4
Dynamic Panel Data Analysis
 

Level of Knowledge: Analytical

Arellano-Bond estimator. System DPD estimator.  

Text Books And Reference Books:
  1. Wooldridge, Jeffrey M. (2002) Econometric Analysis of Cross Section and Panel Data. MIT Press.
Essential Reading / Recommended Reading

1.      Baltagi, B. (2008). Econometric analysis of panel data. John Wiley & Sons..

 

2.      Wooldridge, Jeffrey M. (2009) Introductory Econometrics: A Modern Approach. 4 th Edition. South-Western College Publ.

Evaluation Pattern

Evaluation Patter:

CIA 1 - 30 Marks

CIA 2 - 30 Marks

CIA 3 - 30 Marks

Class Participation - 10 Marks

Total Max Marks = 100 Marks

BBA611H - TALENT ACQUISITION SKILLS-II (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Course Description: HR managers are the key to the success of talent acquisition and management for the organization. They are responsible for providing the organization with the proper key performance indicators to show that the organization is in alignment with its mission, values and goals. HR is also responsible for ensuring that supervisors and managers as well as rank and file employees understand the corporate policies and procedures. They have the responsibility to ensure that these processes are applied consistently and correctly. HR has the responsibility to learn the language of business so that they can communicate with the management of the organization in their space rather than that of HR and emerge as a true business partner.

 Course Objectives: 

       Extend HR Concepts and theories to real life situations. 

       Take part in designing and executing various learning activities related to HR function

       Evaluate different perspectives of HR related issues and challenges

       Develop written and oral communication skills.

Learning Outcome

CO1: Compare the concepts and theories studied in the classroom with the real time business situation.

CO2: Analyse various functions of HR and its significance to organization.

CO3: Assess the various issues and challenges related to Human Resource Management.

CO4: Propose solutions to real time problems

Unit-1
Teaching Hours:6
Salary Fitment
 

 

Level of Knowledge: Application

 

 

Deciding the salary to be offered to a candidate based on job evaluation techniques and salary fitment

Unit-1
Teaching Hours:6
Salary Fitment
 

 

Level of Knowledge: Application

 

 

Deciding the salary to be offered to a candidate based on job evaluation techniques and salary fitment

Unit-1
Teaching Hours:6
Salary Fitment
 

 

Level of Knowledge: Application

 

 

Deciding the salary to be offered to a candidate based on job evaluation techniques and salary fitment

Unit-1
Teaching Hours:6
Salary Fitment
 

 

Level of Knowledge: Application

 

 

Deciding the salary to be offered to a candidate based on job evaluation techniques and salary fitment

Unit-2
Teaching Hours:6
Closing an Offer
 

 

Level of Knowledge: Application

 

 

 

Negotiating with candidates, realistic job previews, closing an offer and follow-up with candidates to the date of joining.

 

Unit-2
Teaching Hours:6
Closing an Offer
 

 

Level of Knowledge: Application

 

 

 

Negotiating with candidates, realistic job previews, closing an offer and follow-up with candidates to the date of joining.

 

Unit-2
Teaching Hours:6
Closing an Offer
 

 

Level of Knowledge: Application

 

 

 

Negotiating with candidates, realistic job previews, closing an offer and follow-up with candidates to the date of joining.

 

Unit-2
Teaching Hours:6
Closing an Offer
 

 

Level of Knowledge: Application

 

 

 

Negotiating with candidates, realistic job previews, closing an offer and follow-up with candidates to the date of joining.

 

Unit-3
Teaching Hours:6
Goal Setting
 

 

Level of Knowledge: Application

 

 

 

Designing performance management forms and setting KRAs, aligning with organizational objectives, provide constructive feedback.

 

Unit-3
Teaching Hours:6
Goal Setting
 

 

Level of Knowledge: Application

 

 

 

Designing performance management forms and setting KRAs, aligning with organizational objectives, provide constructive feedback.

 

Unit-3
Teaching Hours:6
Goal Setting
 

 

Level of Knowledge: Application

 

 

 

Designing performance management forms and setting KRAs, aligning with organizational objectives, provide constructive feedback.

 

Unit-3
Teaching Hours:6
Goal Setting
 

 

Level of Knowledge: Application

 

 

 

Designing performance management forms and setting KRAs, aligning with organizational objectives, provide constructive feedback.

 

Unit-4
Teaching Hours:6
HR Policy Formulation
 

 

Level of Knowledge: Application

 

 

 

Designing various types of policy and documenting the same. 

 

Unit-4
Teaching Hours:6
HR Policy Formulation
 

 

Level of Knowledge: Application

 

 

 

Designing various types of policy and documenting the same. 

 

Unit-4
Teaching Hours:6
HR Policy Formulation
 

 

Level of Knowledge: Application

 

 

 

Designing various types of policy and documenting the same. 

 

Unit-4
Teaching Hours:6
HR Policy Formulation
 

 

Level of Knowledge: Application

 

 

 

Designing various types of policy and documenting the same. 

 

Unit-5
Teaching Hours:4
Grievance Redressal
 

 

Level of Knowledge: Application

 

 

Design grievance redressal procedure for various organizations

Unit-5
Teaching Hours:4
Grievance Redressal
 

 

Level of Knowledge: Application

 

 

Design grievance redressal procedure for various organizations

Unit-5
Teaching Hours:4
Grievance Redressal
 

 

Level of Knowledge: Application

 

 

Design grievance redressal procedure for various organizations

Unit-5
Teaching Hours:4
Grievance Redressal
 

 

Level of Knowledge: Application

 

 

Design grievance redressal procedure for various organizations

Unit-6
Teaching Hours:2
Exit Interview
 

 

Level of Knowledge: Application

 

 

 

Design exit process forms and flowchart, conduct exit interviews.

 

Unit-6
Teaching Hours:2
Exit Interview
 

 

Level of Knowledge: Application

 

 

 

Design exit process forms and flowchart, conduct exit interviews.

 

Unit-6
Teaching Hours:2
Exit Interview
 

 

Level of Knowledge: Application

 

 

 

Design exit process forms and flowchart, conduct exit interviews.

 

Unit-6
Teaching Hours:2
Exit Interview
 

 

Level of Knowledge: Application

 

 

 

Design exit process forms and flowchart, conduct exit interviews.

 

Essential Reading / Recommended Reading

 

 

Evaluation Pattern

 

Component of Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA I

1

25

100

25

CIA II

2,3

25

100

25

CIA III

4,5

25

100

25

CIA IV

6

25

100

25

ESE

 NA

 

 

 

 

 

 

 Total

100 Marks

BBA611M - MEDIA ANALYTICS AND APPLICATIONS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

 

Course Objectives:

  •  To understand how to use marketing analytics to predict outcomes and systematically allocate resources. 
  • To measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. 
  • To measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI).

Learning Outcome

CO1: Students are able to understand how to use marketing analytics to predict outcomes and systematically allocate resources.

CO2: Students are able to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

CO3: Students are able to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI).

Unit-1
Teaching Hours:6
Basics of Forecasting Models
 

Identify the necessary components of a forecasting model based on patterns in the history data and evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.

 

Unit-1
Teaching Hours:6
Basics of Forecasting Models
 

Identify the necessary components of a forecasting model based on patterns in the history data and evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.

 

Unit-1
Teaching Hours:6
Basics of Forecasting Models
 

Identify the necessary components of a forecasting model based on patterns in the history data and evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.

 

Unit-1
Teaching Hours:6
Basics of Forecasting Models
 

Identify the necessary components of a forecasting model based on patterns in the history data and evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.

 

Unit-2
Teaching Hours:6
Customer Analytics: Predicting Individual Customer Behavior
 

Exploring Data with Visualization and Descriptive Statistics from Analysis to Action.

 

 

Unit-2
Teaching Hours:6
Customer Analytics: Predicting Individual Customer Behavior
 

Exploring Data with Visualization and Descriptive Statistics from Analysis to Action.

 

 

Unit-2
Teaching Hours:6
Customer Analytics: Predicting Individual Customer Behavior
 

Exploring Data with Visualization and Descriptive Statistics from Analysis to Action.

 

 

Unit-2
Teaching Hours:6
Customer Analytics: Predicting Individual Customer Behavior
 

Exploring Data with Visualization and Descriptive Statistics from Analysis to Action.

 

 

Unit-3
Teaching Hours:6
Managing Customer Equity
 

Managing customer equity, acquisition, retention, & market value, and customer valuation. The process of decomposing customer value into its underlying components. Linking Customer Analytics to Customer Value 

Unit-3
Teaching Hours:6
Managing Customer Equity
 

Managing customer equity, acquisition, retention, & market value, and customer valuation. The process of decomposing customer value into its underlying components. Linking Customer Analytics to Customer Value 

Unit-3
Teaching Hours:6
Managing Customer Equity
 

Managing customer equity, acquisition, retention, & market value, and customer valuation. The process of decomposing customer value into its underlying components. Linking Customer Analytics to Customer Value 

Unit-3
Teaching Hours:6
Managing Customer Equity
 

Managing customer equity, acquisition, retention, & market value, and customer valuation. The process of decomposing customer value into its underlying components. Linking Customer Analytics to Customer Value 

Unit-4
Teaching Hours:6
Marketing Mix Modeling
 

Develop forecasting models, Using forecasting models to make decisions regarding the marketing mix activity, and pricing information from competitors, and build a series of regression models to evaluate the impact of the brand’s actions and competitors’ actions.

Unit-4
Teaching Hours:6
Marketing Mix Modeling
 

Develop forecasting models, Using forecasting models to make decisions regarding the marketing mix activity, and pricing information from competitors, and build a series of regression models to evaluate the impact of the brand’s actions and competitors’ actions.

Unit-4
Teaching Hours:6
Marketing Mix Modeling
 

Develop forecasting models, Using forecasting models to make decisions regarding the marketing mix activity, and pricing information from competitors, and build a series of regression models to evaluate the impact of the brand’s actions and competitors’ actions.

Unit-4
Teaching Hours:6
Marketing Mix Modeling
 

Develop forecasting models, Using forecasting models to make decisions regarding the marketing mix activity, and pricing information from competitors, and build a series of regression models to evaluate the impact of the brand’s actions and competitors’ actions.

Unit-5
Teaching Hours:4
Marketing Experiments
 

Effectiveness of different marketing strategies and forecast expected ROI, design basic experiments to assess marketing efforts and invest effectively, gap between your test results and field implementation, and explore how web experiments can be implemented cheaply and quickly.  

Unit-5
Teaching Hours:4
Marketing Experiments
 

Effectiveness of different marketing strategies and forecast expected ROI, design basic experiments to assess marketing efforts and invest effectively, gap between your test results and field implementation, and explore how web experiments can be implemented cheaply and quickly.  

Unit-5
Teaching Hours:4
Marketing Experiments
 

Effectiveness of different marketing strategies and forecast expected ROI, design basic experiments to assess marketing efforts and invest effectively, gap between your test results and field implementation, and explore how web experiments can be implemented cheaply and quickly.  

Unit-5
Teaching Hours:4
Marketing Experiments
 

Effectiveness of different marketing strategies and forecast expected ROI, design basic experiments to assess marketing efforts and invest effectively, gap between your test results and field implementation, and explore how web experiments can be implemented cheaply and quickly.  

Unit-6
Teaching Hours:2
Regression Basics
 

Identify variables influencing consumer behavior in the real world, weather and price promotion impacting the prices of the products. Use of Regression and the relationship. Setting up regressions and interpreting outputs, exploring confounding effects and biases, and distinguishing between economic and statistical significance. 

Unit-6
Teaching Hours:2
Regression Basics
 

Identify variables influencing consumer behavior in the real world, weather and price promotion impacting the prices of the products. Use of Regression and the relationship. Setting up regressions and interpreting outputs, exploring confounding effects and biases, and distinguishing between economic and statistical significance. 

Unit-6
Teaching Hours:2
Regression Basics
 

Identify variables influencing consumer behavior in the real world, weather and price promotion impacting the prices of the products. Use of Regression and the relationship. Setting up regressions and interpreting outputs, exploring confounding effects and biases, and distinguishing between economic and statistical significance. 

Unit-6
Teaching Hours:2
Regression Basics
 

Identify variables influencing consumer behavior in the real world, weather and price promotion impacting the prices of the products. Use of Regression and the relationship. Setting up regressions and interpreting outputs, exploring confounding effects and biases, and distinguishing between economic and statistical significance. 

Evaluation Pattern

Four CIAs with total marks of 100

BBA631 - PRODUCTION AND OPERATIONS MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Production and Operations Management (POM) is concerned with the management of resources and activities that produce and deliver goods and services for customers.  Efficient and effective operations can provide an organization with major competitive advantages since the ability to respond to customer and market requirements quickly, at a low cost, and with high quality, is vital to attaining profitability and growth through increased market share. The course focuses on the basic concepts, issues, and techniques for efficient and effective management of production and operations.

Learning Outcome

CO1: Compare the key concepts and issues of production and operations management in manufacturing and service organizations

CO2: Identify the strategic role of production and operations management in attaining competitive advantage for a firm.

CO3: Analyse and relate production and operations management with other key departments of a firm.

CO4: Assess emerging and important topics related to production and operations management.

CO5: Design, manage and control the best processes so that value-addition occurs in the most efficient and effective way.

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-1
Teaching Hours:9
Introduction to Production and Operations Management
 

Introduction,‌ ‌Historical‌ ‌Development,‌ ‌Concept‌ ‌of‌ ‌Production,‌ ‌Production‌ ‌System,‌ ‌Classification‌ ‌of‌ Production‌ ‌System,‌ ‌Production‌ ‌Management.‌ ‌Objectives‌ ‌of‌ ‌Production‌ ‌Management,‌ ‌Concept‌ ‌of‌ ‌Operations.‌ ‌Distinction‌ ‌between‌ ‌Manufacturing‌ ‌Operations‌ ‌and‌ ‌Service‌ ‌Operations.‌ ‌Operations‌ ‌Management,‌ ‌A‌ ‌Framework‌ ‌for‌ ‌Managing‌ ‌Operations.‌ ‌Objectives‌ ‌of‌ ‌Operations‌ ‌Management,‌ ‌Managing‌ ‌Global‌ ‌Operations,‌ ‌Scope‌ ‌of‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management.‌ ‌ ‌

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-2
Teaching Hours:9
Plant Location and Plant Layout
 

Introduction‌ ‌and‌ ‌meaning‌ ‌Need‌ ‌for‌ ‌selecting‌ ‌a‌ ‌suitable‌ ‌location,‌ ‌Factors‌ ‌influencing‌ ‌plant‌, Location – Cost Volume/Break-Even Analysis, Factor Rating, Centre of Gravity Method, Weber’s theory of location. ‌ ‌General‌ ‌locational‌ ‌factors,‌ ‌and‌ ‌Specific‌ ‌locational‌ ‌factors‌ ‌for‌ manufacturing‌ ‌organization‌ ‌and‌ ‌for‌ ‌Service‌ ‌organization.‌  ‌Objectives,‌ ‌principles‌ ‌and‌ ‌Types‌ ‌of‌ ‌plant‌ ‌layout.‌ ‌Process‌ ‌layout – Practical Problem related to Layout Improvement – Material Improvement Cost Minimisation,‌ ‌Product‌ ‌Layout – Assembly Line Balancing,‌ ‌Determination of Cycle Time and Efficiency of Assembly Line, Combination‌ ‌layout,‌ ‌Fixed‌ ‌position‌ ‌layout,‌ ‌Group‌ ‌layout, Physical‌ ‌Facilities.

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-3
Teaching Hours:9
Materials Management
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Scope‌ ‌or‌ ‌functions‌ ‌of‌ ‌Materials‌ ‌Management,‌ ‌Material‌ ‌planning‌ ‌and‌ ‌control,‌ ‌Purchasing and ‌Stores‌ ‌Management. EOQ, ‌Inventory‌ ‌control techniques (ABC Analysis, FSN, VED, HML, SOS, SDE, GOLF & XYZ Analysis), Vendor selection, development and‌ vendor rating, ‌Standardization,‌ ‌Simplification,‌ ‌Value‌ ‌analysis / Value Engineering, ‌Just‌ ‌in‌ ‌time and ‌Ergonomics.‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-4
Teaching Hours:9
Material Handling
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Objectives‌ ‌and‌ ‌Principles‌ ‌of‌ ‌Material‌ ‌Handling,‌ ‌Selection‌ ‌of‌ ‌Material‌ ‌ Handling‌ ‌Equipment,‌ ‌Evaluation‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌system,‌ ‌Material‌ ‌Handling‌ ‌equipment’s,‌ ‌ Guidelines‌ ‌for‌ ‌Effective‌ ‌Utilization‌ ‌of‌ ‌Material‌ ‌Handling‌ ‌Equipment,‌ ‌Relationship‌ ‌between‌ ‌Plant‌ ‌ Layout‌ ‌and‌ ‌Material‌ ‌Handling. ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-5
Teaching Hours:9
Production Planning and Control
 

Introduction‌ ‌and‌ ‌Meaning,‌ ‌Need,‌ ‌Objectives,‌ ‌Phases‌ ‌of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Functions of‌ ‌Production‌ ‌Planning‌ ‌and‌ ‌Control,‌ ‌Operations‌ ‌Planning‌ ‌and‌ ‌Scheduling‌ ‌Systems,‌ ‌Aggregate‌ ‌ Planning – Level and Chase Strategy (practical problem related to both the strategy),‌ ‌Master‌ ‌Production‌ ‌Schedule‌ ‌(MPS),‌ ‌Material‌ ‌Requirement‌ ‌Planning‌ ‌(MRP) – Tree Diagram, Time Phased Product Structure, Gross MRP, Net MRP‌ ‌Capacity‌ ‌Planning,‌ ‌Routing,‌ ‌Scheduling – Johnson’s Rule of Scheduling.

 ‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-6
Teaching Hours:10
Quality Control
 

‌Quality,‌ ‌Fundamental‌ ‌factors‌ ‌affecting‌ ‌quality,‌ ‌Control,‌ ‌need‌ ‌for‌ ‌controlling,‌ Quality‌ ‌Inspection,‌ ‌Types‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Steps‌ ‌in‌ ‌Quality‌ ‌control,‌ ‌Objectives‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Benefits‌ ‌of‌ ‌Quality‌ ‌Control,‌ ‌Seven‌ ‌Tools‌ ‌for‌ ‌Quality‌ ‌Control,‌ ‌Causes‌ ‌of‌ ‌Variation‌ ‌in‌ ‌Quality,‌ ‌Statistical‌ ‌Process‌ ‌Control – Control Charts, Control Chart for Variables (x-bar chart, R Chart), control chart for attributes (P-chart, C-chart),‌ ‌Quality‌ ‌circles.‌ Concept of Quality Assurance and ‌Total‌ ‌Quality‌ ‌Management.‌

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Unit-7
Teaching Hours:5
Maintenance Management
 

Introduction,‌ ‌Objective,‌ ‌types,‌ ‌maintenance‌ ‌planning‌ ‌and‌ ‌scheduling,‌ ‌Modern‌ ‌Scientific‌ Maintenance‌ Methods-‌ ‌Six‌ ‌Sigma‌ ‌Maintenance,‌ ‌Enterprise‌ ‌Asset‌ ‌Management‌ ‌(EAM),‌ ‌Lean‌ ‌Maintenance,‌ ‌Computer‌ ‌Aided‌ ‌Maintenance.

Text Books And Reference Books:

Kumar, S.A & Suresh, N. (2017). Production and Operations Management, New age International publishers.

Essential Reading / Recommended Reading

1. Aswathappa,‌ ‌K.‌ ‌&‌ ‌Reddy,‌ ‌G.S.,‌ ‌Reddy,‌ ‌M.K.‌ ‌(2016).‌ ‌‌Production‌ ‌and‌ ‌Operations‌ ‌Management‌,‌ ‌Himalaya‌ ‌Publishers.‌ ‌

2.Khanna,‌ ‌R.B.‌ ‌(2016).‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management,‌ PHI‌ ‌Learning‌ ‌Pvt.‌ ‌ Ltd., New Delhi

3. Krajewski,‌ ‌Lee‌ ‌J.,‌ ‌Ritzman,‌ ‌Larry‌ ‌P.,‌ ‌and‌ ‌Manoj‌ ‌K.‌ ‌Malhotra‌ ‌(2013).‌ ‌Operations‌ ‌Management:‌ ‌Processes‌ ‌and‌ ‌Value‌ ‌Chains,‌ ‌8/e;‌ ‌New‌ ‌Delhi:‌ ‌Pearson‌ ‌Education.‌ ‌ ‌Richard,‌ ‌B.‌ ‌Chase,‌ ‌

4.Ravi‌ ‌Shankar,‌ ‌F.‌ ‌Robert,‌ ‌Jacobs‌ ‌and‌ ‌Nicholas,‌ ‌J.‌ ‌Aquilano‌ ‌(2018).‌ ‌Operations‌ ‌and‌ ‌Supply‌ ‌Management‌ ‌12/e;‌ ‌New‌ ‌Delhi:‌ ‌Tata‌ ‌McGraw-Hill‌ ‌

5.Singh,‌ ‌S.P.‌ ‌(2014)‌ ‌Production‌ ‌and‌ ‌Operations‌ ‌Management,‌ ‌1/e,‌ ‌New‌ ‌Delhi:‌ ‌Vikas‌ ‌Publishing ‌House‌

6. Paneerselvam R (2016), Production and Operations Management, 3/e, PHI Learning, New Delhi

7. Richard Chase, Nicholas Acquilano et al (2015), Operations Management for Competitive Advantage, 11/e, The Mc Graw Hill Company

Evaluation Pattern

CIA assessment pattern

CIA 1: 20  (100%) : 20 marks

CIA 2: 50 (50%) 25 marks

CIA 3: 20 (100%) : 20 marks,

ESE : 50( 60%): 30 marks

Attendance: 5 marks.

CIA: ESE = 70:30

Total 100 marks

BBA632 - BUSINESS LAWS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:  A law that governs the dealings regarding commercial matters, quietly known as business law. Business Law, a branch of civil law comprises governance of commercial and business transactions in both the public and private realms. Business law helps to resolve the business disputes, maintain order and build an acceptable  standards when it come close to the other business, government and customers. A better understanding of legal matters also provides a manager with a framework on which a decision can be made. This course covers important sub branches of Business Laws,  such as Contract Law, Intellectual Property Law, Consumer Protection Law, Competition Law, Law of Sale of Goods and Cyber Law etc.

 

Course Objectives:

 

        To illustrate  the  legal provisions of  key aspects  of business laws

 

        To outline the framework of Contract Law in India

 

        To explain the legal provisions relating to Patents, Trade Marks and Copy Rights in India

 

        To demonstrate an understanding of regulatory framework of Sale of Goods

              To identify the  causes of the problem faced by consumers and competitors  and analyze the remedies provided for violations of legal provisions

Learning Outcome

CO1: Illustrate the legal provisions of key aspects of business laws

CO2: Outline the framework of Contract Law in India

CO3: Explain the legal provisions relating to Patents, Trade Marks and Copy Rights in India

CO4: Demonstrate an understanding of the regulatory framework for Sale of Goods

CO5: Identify the causes of the problem faced by consumers and competitors and analyze the remedies provided for violations of legal provisions

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-1
Teaching Hours:12
Introduction to Law of Contracts
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning and Scope of Business Law – Sources of Indian Business Law. The Indian Contracts Act, 1872: Definition – types of contracts- Essentials of a Contracts. Discharge of a contract and remedies for breach of contract. Government Contracts: Article 299: Constitution of India. Concept of Equity, Fairness and Reasonableness, Doctrine of Promissory Estoppel vs. Executive Necessity, No person liability. E-Contracts: Meaning & need for Digital Goods, Unfair terms in E-contract. Indian Evidence Act: Basic Concepts.

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-2
Teaching Hours:5
Contract of Guarantee
 

 

Level of Knowledge: Conceptual: Distinction between Indemnity and Guarantee, Kinds of Guarantee, Rights of Surety, Liability of Surety, and Discharge of Surety. 

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-3
Teaching Hours:10
Intellectual Property Laws
 

Level of Knowledge: Conceptual: Meaning and scope of intellectual properties – The Patent Act of 1970 and its amendments as per WTO agreement, background, objects, definition, inventions, patentee, true and first inventor, procedure for grant of process and product patents, WTO rules as to patents, rights to patentee – infringement– remedies. The Copyright Act, 1957- Meaning – Its uses and rights. The Trade Marks Act, 1999 - meaning, registration, procedures – infringement– Authorities concerned –Remedies.

 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-4
Teaching Hours:8
Competition Law
 

Level of Knowledge: Conceptual: The Competition Act, 2002- Concept of Competition, Development of Competition Law, overview of MRTP Act 2002, Anticompetitive Agreements, Abuse of dominant position, combination, regulation of combinations, Competition Commission of India; Appearance before Commission, Compliance of Competition Law. Types of Offence and penalty. 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-5
Teaching Hours:10
Law of Sale of Goods and Negotiable Instruments Law
 

Level of Knowledge: Conceptual: The Sale of Goods Act, 1930- Definition of Goods, Sale and Agreement to Sell, Conditions and Warranties, Rights & Liabilities of a Buyer & Seller, Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881- Statutory definitions, promissory note, bill of exchange or cheque payable. Dishonour of Negotiable Instrument. Types of Offences and Penalties. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-6
Teaching Hours:10
Law of Consumer Protection
 

Level of Knowledge: Conceptual: Consumer Protection Act 1986: Background – définitions– consumer, consumer dispute, Complaint Procedure, defect, deficiency, and service, Remedies, Consumer Protection Council, Consumer Redress Agencies, District Forum, State Commission and National Commission. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Unit-7
Teaching Hours:5
Cyber Laws
 

Level of Knowledge: Conceptual

Information Technology Act, 2000: Objectives, definitions and salient features, provisions pertaining to piracy and related offences and personalities. 

 

Text Books And Reference Books:

Gulshan, S.S. (2013). Business & Corporate Law, Excel Books, New Delhi.

Essential Reading / Recommended Reading

 

  1. Anson, W. R. (2009). Law of contract (29th edition), Oxford University Press, Oxford, New Delhi.
  2. Avtar, S. (2011). Principles of Mercantile Law (9th Edition), Eastern Book Company, New Delhi.
  3. Kapoor, N.D (2012.). Elements of Mercantile Law, Sultan Chand & Sons, New Delhi.
  4. Padmanabhan, A. (2012. Intellectual property rights: Infringement and remedies, LexisNexis Butterworth’s, Nagpur.
  5. Tulsian, P.C. (2013). Business Laws, 5th Edition), Tata-McGraw Hill Education Limited, New Delhi

 

Evaluation Pattern

CIA 1 – 20 Marks

CIA 2 – 50 Marks 

CIA 3 – 20 Marks

CIA 4, ESE – 50 Marks  

 

BBA641E - INDUSTRIAL MARKETING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course‌ ‌Description:‌ ‌‌The‌ ‌course‌ ‌is‌ ‌designed‌ ‌to‌ ‌provide‌ ‌students‌ ‌with‌ ‌the‌ ‌ability‌ ‌to‌ ‌understand‌ ‌industrial‌ ‌markets‌ ‌and‌ ‌relevant‌ ‌industrial‌ ‌marketing‌ ‌strategies.‌ ‌The‌ ‌course‌ ‌will‌ ‌also‌ ‌cover‌ ‌market‌ ‌structures‌ ‌and‌ ‌demand‌ in‌ ‌business‌ ‌markets. ‌  ‌

 

Course‌ ‌Learning‌ ‌Objectives: 

 

The objective of this course is to:

 

        To understand‌ the‌ ‌key concepts and theories‌ ‌of‌ ‌Industrial‌ ‌Marketing‌ ‌

 

        To differentiate‌ ‌Consumer‌ ‌Marketing‌ ‌and‌ ‌Industrial‌ ‌Marketing‌ ‌

 

        To outline the scope and importance of Industrial Marketing

 

        To enable the students to apply the concepts, principles of Industrial Marketing in practical situations.

 

        To formulate‌ ‌Industrial‌ ‌Marketing‌ ‌strategies‌ ‌

 

Learning Outcome

CO1: To help the learner distinguish between consumer marketing and industrial marketing

CO2: To analyze the nuances of industrial marketing

CO3: Learn to formulate industrial marketing strategies and also design industrial marketing mix elements

CO4: Evaluate the various Industrial Marketing strategies and their value to organizations

CO 5: Solve the issues pertaining to Industrial Marketing

Unit-1
Teaching Hours:9
Introduction to Industrial Markets
 

 

Level of Knowledge: Conceptual 

 

 

 

Industrial‌ ‌Marketing‌ ‌System,‌ ‌Concepts‌ ‌and‌ ‌Characteristics‌ ‌-‌ ‌Types‌ ‌of‌ ‌Industrial‌ ‌Markets‌ ‌-‌ ‌

 

Industrial‌ ‌Buyer‌ ‌Behaviour,‌ ‌Industrial‌ ‌Marketing‌ ‌Vs.‌ ‌Consumer‌ ‌Marketing,‌ ‌Relational‌ ‌approach‌ ‌to‌ ‌

 

Industrial‌ ‌Marketing-‌ ‌The‌ ‌Nature‌ ‌of‌ ‌Industrial‌ ‌Demand‌ ‌&‌ ‌Industrial‌ ‌Customer.‌ ‌

 

Unit-1
Teaching Hours:9
Introduction to Industrial Markets
 

 

Level of Knowledge: Conceptual 

 

 

 

Industrial‌ ‌Marketing‌ ‌System,‌ ‌Concepts‌ ‌and‌ ‌Characteristics‌ ‌-‌ ‌Types‌ ‌of‌ ‌Industrial‌ ‌Markets‌ ‌-‌ ‌

 

Industrial‌ ‌Buyer‌ ‌Behaviour,‌ ‌Industrial‌ ‌Marketing‌ ‌Vs.‌ ‌Consumer‌ ‌Marketing,‌ ‌Relational‌ ‌approach‌ ‌to‌ ‌

 

Industrial‌ ‌Marketing-‌ ‌The‌ ‌Nature‌ ‌of‌ ‌Industrial‌ ‌Demand‌ ‌&‌ ‌Industrial‌ ‌Customer.‌ ‌

 

Unit-2
Teaching Hours:7
Strategic Perspectives in Industrial Marketing
 

 

Level of Knowledge: Conceptual

 

Industrial‌ ‌Buyer‌ ‌Behaviour;‌ ‌Factors‌ ‌influencing‌ ‌Organizational‌ ‌Buying:‌ ‌Buying‌ ‌Roles;‌ ‌Organizational‌ ‌Buying‌ ‌Decision‌ ‌Process;‌ ‌Environmental‌ ‌&‌ ‌organizational‌ ‌Influences‌ ‌Organizational‌ ‌Influences‌ ‌on‌ ‌Buying‌ ‌Behaviour:‌ ‌Buying‌ ‌Roles;‌ ‌The‌ ‌Buy‌ ‌Grid‌ ‌Model;‌ ‌The‌ ‌Organizational‌ ‌Buying‌ ‌Decision‌ ‌Process.‌ ‌

Unit-2
Teaching Hours:7
Strategic Perspectives in Industrial Marketing
 

 

Level of Knowledge: Conceptual

 

Industrial‌ ‌Buyer‌ ‌Behaviour;‌ ‌Factors‌ ‌influencing‌ ‌Organizational‌ ‌Buying:‌ ‌Buying‌ ‌Roles;‌ ‌Organizational‌ ‌Buying‌ ‌Decision‌ ‌Process;‌ ‌Environmental‌ ‌&‌ ‌organizational‌ ‌Influences‌ ‌Organizational‌ ‌Influences‌ ‌on‌ ‌Buying‌ ‌Behaviour:‌ ‌Buying‌ ‌Roles;‌ ‌The‌ ‌Buy‌ ‌Grid‌ ‌Model;‌ ‌The‌ ‌Organizational‌ ‌Buying‌ ‌Decision‌ ‌Process.‌ ‌

Unit-3
Teaching Hours:10
Unit III: Classification of Industrial Products and Services 10 Hrs
 

 

Level of Knowledge: Conceptual and Analytical

      

Industrial market Segmentation, Targeting and Positioning; Industrial PLC; New‌ ‌Product‌ ‌Development‌ ‌and‌ ‌Introduction‌ ‌-‌ ‌Industrial‌ ‌Product‌ ‌Management‌ ‌–‌ ‌Terms‌ ‌of‌ ‌Sale‌ ‌–‌ ‌

Outright‌ ‌purchase‌ ‌–‌ Types of Industrial Products and their Purchase techniques (‌Hire-purchase‌ ‌–‌ ‌Leasing,‌ ‌Major‌ ‌Equipment;‌ ‌Accessory‌ ‌Equipment;‌ ‌Raw‌ ‌and‌ ‌ Processed‌ ‌Materials;‌ ‌Component‌ ‌Parts‌ ‌and‌ ‌Sub-‌ ‌Assemblies;‌ ‌Operating‌ ‌Supplies);‌ ‌Standardized‌ ‌and‌ ‌ Non-standardized‌ ‌parts,‌ ‌Industrial‌ ‌services.‌ ‌    

Unit-3
Teaching Hours:10
Unit III: Classification of Industrial Products and Services 10 Hrs
 

 

Level of Knowledge: Conceptual and Analytical

      

Industrial market Segmentation, Targeting and Positioning; Industrial PLC; New‌ ‌Product‌ ‌Development‌ ‌and‌ ‌Introduction‌ ‌-‌ ‌Industrial‌ ‌Product‌ ‌Management‌ ‌–‌ ‌Terms‌ ‌of‌ ‌Sale‌ ‌–‌ ‌

Outright‌ ‌purchase‌ ‌–‌ Types of Industrial Products and their Purchase techniques (‌Hire-purchase‌ ‌–‌ ‌Leasing,‌ ‌Major‌ ‌Equipment;‌ ‌Accessory‌ ‌Equipment;‌ ‌Raw‌ ‌and‌ ‌ Processed‌ ‌Materials;‌ ‌Component‌ ‌Parts‌ ‌and‌ ‌Sub-‌ ‌Assemblies;‌ ‌Operating‌ ‌Supplies);‌ ‌Standardized‌ ‌and‌ ‌ Non-standardized‌ ‌parts,‌ ‌Industrial‌ ‌services.‌ ‌    

Unit-4
Teaching Hours:9
Unit IV: Pricing Decisions in Industrial Markets 9 Hrs
 

 

Level of Knowledge: Conceptual and Analytical

 

Pricing‌ ‌Decisions‌ ‌in‌ ‌Industrial‌ ‌Markets,‌ ‌Pricing‌ ‌Objectives‌ ‌-‌ ‌Price‌ ‌Decision‌ ‌Analysis‌ ‌–Breakeven‌ ‌

analysis‌ ‌–‌ ‌net‌ ‌pricing‌ ‌–‌ ‌discount‌ ‌pricing‌ ‌–‌ ‌trade‌ ‌discounts‌ ‌––‌ ‌factory‌ ‌pricing‌ ‌–‌ ‌freight‌ ‌allowance‌ ‌

 

pricing‌ ‌

Unit-4
Teaching Hours:9
Unit IV: Pricing Decisions in Industrial Markets 9 Hrs
 

 

Level of Knowledge: Conceptual and Analytical

 

Pricing‌ ‌Decisions‌ ‌in‌ ‌Industrial‌ ‌Markets,‌ ‌Pricing‌ ‌Objectives‌ ‌-‌ ‌Price‌ ‌Decision‌ ‌Analysis‌ ‌–Breakeven‌ ‌

analysis‌ ‌–‌ ‌net‌ ‌pricing‌ ‌–‌ ‌discount‌ ‌pricing‌ ‌–‌ ‌trade‌ ‌discounts‌ ‌––‌ ‌factory‌ ‌pricing‌ ‌–‌ ‌freight‌ ‌allowance‌ ‌

 

pricing‌ ‌

Unit-5
Teaching Hours:10
Unit V: Formulating Marketing Channel Strategies and Physical Distribution decisions 10 Hrs
 

Level of Knowledge: Conceptual and Analytical

 

Channel members; Channel‌ ‌Management‌ ‌–‌ Conceptual‌ ‌Framework‌ ‌of‌ ‌Supply‌ ‌chain;‌ ‌Decision‌ ‌phases‌ ‌in‌ ‌a‌ ‌supply‌ ‌chain;‌ ‌Process‌ ‌view‌ ‌of‌ ‌a‌ ‌ supply‌ ‌chain.;‌ ‌The‌ ‌importance‌ ‌of‌ ‌supply‌ ‌chain‌ ‌flows;‌ ‌Competitive‌ ‌Supply‌ ‌Chain‌ ‌Strategies, Achieving‌ ‌strategic‌ ‌fit.‌ ‌ ‌ Physical Distribution Decisions (warehousing, inventory management, packaging and transportation).‌ ‌Formulating‌ ‌channel‌ ‌strategy‌ ‌–‌ Evaluating Channel performance  

 

Unit-5
Teaching Hours:10
Unit V: Formulating Marketing Channel Strategies and Physical Distribution decisions 10 Hrs
 

Level of Knowledge: Conceptual and Analytical

 

Channel members; Channel‌ ‌Management‌ ‌–‌ Conceptual‌ ‌Framework‌ ‌of‌ ‌Supply‌ ‌chain;‌ ‌Decision‌ ‌phases‌ ‌in‌ ‌a‌ ‌supply‌ ‌chain;‌ ‌Process‌ ‌view‌ ‌of‌ ‌a‌ ‌ supply‌ ‌chain.;‌ ‌The‌ ‌importance‌ ‌of‌ ‌supply‌ ‌chain‌ ‌flows;‌ ‌Competitive‌ ‌Supply‌ ‌Chain‌ ‌Strategies, Achieving‌ ‌strategic‌ ‌fit.‌ ‌ ‌ Physical Distribution Decisions (warehousing, inventory management, packaging and transportation).‌ ‌Formulating‌ ‌channel‌ ‌strategy‌ ‌–‌ Evaluating Channel performance  

 

Unit-6
Teaching Hours:7
Unit VI: Promotional Strategies in Industrial Marketing. 7 Hrs
 

 

Level of Knowledge: Conceptual and Analytical

 

 

Importance of promotions in Industrial marketing, Promotional Mix of Industrial marketing, Digital marketing in Industrial marketing, IMC in industrial marketing 

Unit-6
Teaching Hours:7
Unit VI: Promotional Strategies in Industrial Marketing. 7 Hrs
 

 

Level of Knowledge: Conceptual and Analytical

 

 

Importance of promotions in Industrial marketing, Promotional Mix of Industrial marketing, Digital marketing in Industrial marketing, IMC in industrial marketing 

Unit-7
Teaching Hours:8
Unit VII: Navigating Industrial Marketing: Ethics, Uncertainty, and Future Trends 8 Hrs
 

 

‌Level of Knowledge: Conceptual and Analytical

 

Introduction;‌ Ethics in Industrial marketing ;‌ ; The‌ ‌effect‌ ‌of‌ ‌demand‌ ‌uncertainty‌ ‌;‌ ‌Risk‌ ‌pooling‌ ‌;‌ ‌Centralized‌ ‌versus‌ ‌decentralized‌ ‌systems;‌ Future trends in industrial marketing; relationship Management in Industrial Marketing; Sustainability and CSR in Industrial marketing 

Unit-7
Teaching Hours:8
Unit VII: Navigating Industrial Marketing: Ethics, Uncertainty, and Future Trends 8 Hrs
 

 

‌Level of Knowledge: Conceptual and Analytical

 

Introduction;‌ Ethics in Industrial marketing ;‌ ; The‌ ‌effect‌ ‌of‌ ‌demand‌ ‌uncertainty‌ ‌;‌ ‌Risk‌ ‌pooling‌ ‌;‌ ‌Centralized‌ ‌versus‌ ‌decentralized‌ ‌systems;‌ Future trends in industrial marketing; relationship Management in Industrial Marketing; Sustainability and CSR in Industrial marketing 

Text Books And Reference Books:

 

  1. Hawaldar,‌ ‌K.‌ ‌Krishna‌ (2018),‌ ‌‌Industrial Marketing,‌ ‌‌TATA‌ ‌McGraw-Hill‌ ‌Publishing‌ Company‌ ‌Limited,‌ ‌New‌ ‌Delhi.‌ ‌

 

Essential Reading / Recommended Reading

 

  1. Milind‌ ‌T.‌ ‌Phadtare (2018),Industrial Marketing,‌ ‌‌Prentice‌ ‌Hall‌ ‌of‌ ‌India‌ ‌Pvt.‌ ‌Ltd,‌ ‌New‌ ‌Delhi,
  2. Michael‌ ‌D‌ ‌Hautt‌ ‌and‌ ‌Thomas‌ ‌W‌ ‌Speh, Industrial Marketing Management,‌ ‌The‌ ‌Dyden‌ ‌Press.‌ ‌
  3. Peter‌ ‌M.‌ ‌Chisnall, Strategic Industrial Marketing ;‌ ‌‌Prentice-Hall‌ ‌International‌ ‌
  4. M.Govindarajan(2009),Industrial Marketing, Vikas Publishing House Pvt. Ltd.,Noida.
  5. Robert‌ ‌R.‌ ‌Reeder,‌ ‌Briety‌ &‌ ‌Betty‌ ‌H.‌ ‌Reeder(2008), Industrial Marketing,‌ ‌‌Prentice‌ ‌Hall‌ ‌of‌ ‌India‌ ‌Pvt.‌ ‌Ltd,‌ ‌New‌ ‌Delhi.

 

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA641F - TAXATION MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: India has a well-developed tax structure with a three-tier federal structure comprising the Union Government, the State Governments, and the Urban/Rural Local Bodies. The power to levy taxes and duties is distributed among the three tiers of Government in accordance with the provisions of the Indian Constitution. The study of tax laws is of great importance for management students as it exposes them to the tax environment in India. This course is introduced as part of the BBA program to give an overall idea about the theoretical and practical aspects of direct and indirect taxes in India. The content of the course is arranged in such a manner that it gives an outline of the Income tax law and GST Law in an analytical and straightforward manner.

Learning Outcome

CO1: Compute the capital gain taxes and explain the tax planning aspects of capital gains.

CO2: Compute tax and discuss tax planning aspects for corporate assesses, HUFs, Firms, and LLPs.

CO3: Outline the assessment procedures, collections, recovery, and penalties of direct and Indirect taxes.

CO4: Apply the Goods and Services Tax provisions in India, including collection and recovery.

CO5: Explain the levy, computation, and collection of duty as per Customs Law in India.

Unit-1
Teaching Hours:8
Unit I: Capital Gain Taxation
 

Capital asset, Transfer of capital asset, Expenses on transfer, Computation of Capital gains – STCG and LTCG including STT-based securities transfers, Deductions from LTCG u/s 54, 54B, 54EC, 54D, 54F,54G, 

Unit-1
Teaching Hours:8
Unit I: Capital Gain Taxation
 

Capital asset, Transfer of capital asset, Expenses on transfer, Computation of Capital gains – STCG and LTCG including STT-based securities transfers, Deductions from LTCG u/s 54, 54B, 54EC, 54D, 54F,54G, 

Unit-2
Teaching Hours:12
Unit II: Assessment of HUF/Firms and LLP: Computation of Taxable income
 

Partnership firm, Schemes of taxation for firms, Remuneration to working partners, LLP, Computation of total income of firm and LLP, Tax liability of Firms and LLP.

Unit-2
Teaching Hours:12
Unit II: Assessment of HUF/Firms and LLP: Computation of Taxable income
 

Partnership firm, Schemes of taxation for firms, Remuneration to working partners, LLP, Computation of total income of firm and LLP, Tax liability of Firms and LLP.

Unit-3
Teaching Hours:10
Unit III: Assessment of companies
 

Types of companies - Residential status of companies and tax incidence, Status and scope of total income of companies, Tax liability and computation of taxation of companies- Minimum Alternate Tax, Deductions available to companies U/s80, Computation of book profit

Unit-3
Teaching Hours:10
Unit III: Assessment of companies
 

Types of companies - Residential status of companies and tax incidence, Status and scope of total income of companies, Tax liability and computation of taxation of companies- Minimum Alternate Tax, Deductions available to companies U/s80, Computation of book profit

Unit-4
Teaching Hours:4
Unit IV: Collection and recovery of taxes
 

Advance payment of tax: Income liable for advance tax, due dates for payment of advance tax, Tax Deducted at Source (TDS)_- u/s 192, 194 B, 194 BB, 194 D, 194 DA, 194 E, 194 EE,194 I, Tax collection at Source (TCS), Interest payable by assessee/government and procedure for computation, refund of excess payments.

Unit-4
Teaching Hours:4
Unit IV: Collection and recovery of taxes
 

Advance payment of tax: Income liable for advance tax, due dates for payment of advance tax, Tax Deducted at Source (TDS)_- u/s 192, 194 B, 194 BB, 194 D, 194 DA, 194 E, 194 EE,194 I, Tax collection at Source (TCS), Interest payable by assessee/government and procedure for computation, refund of excess payments.

Unit-5
Teaching Hours:4
Unit V: Assessments procedures and Penalties
 

Statutory obligation to file return, Belated return, Revised return, Assessment types – Self assessment, summary assessment, scrutiny assessment, Best judgement assessment and Income escaping assessment. Appeals, appellate authorities, powers of commissioner. Appeal to Tribunal, High court and Supreme court, Penalties – for defaults, concealment or under reporting of Income, Offences and Prosecution, Onus of proof.

Unit-5
Teaching Hours:4
Unit V: Assessments procedures and Penalties
 

Statutory obligation to file return, Belated return, Revised return, Assessment types – Self assessment, summary assessment, scrutiny assessment, Best judgement assessment and Income escaping assessment. Appeals, appellate authorities, powers of commissioner. Appeal to Tribunal, High court and Supreme court, Penalties – for defaults, concealment or under reporting of Income, Offences and Prosecution, Onus of proof.

Unit-6
Teaching Hours:14
Unit VI: Practical aspects of GST
 

CGST Act, SGST Act (Karnataka State), IGST Act. Definition: Aggregate turnover, Adjudicating authority, Agent, Business, Capital goods, Casual taxable person, Composite supply, Mixed supply, Exempt supply, Outward supply, Principal supply, Place of supply, Supplier, Goods, Input service distributor, Job work, Manufacture, Input tax, Input tax credit, Person, Place of business, Reverse charge. 

Registration under GST: Procedure for registration, Persons liable for registration, Persons not liable for registration, Compulsory registration, Deemed registration, Special provisions for Casual taxable persons and Non-resident taxable persons, Exempted goods and services - Rates of GST. 

Procedure relating to Levy: (CGST & SGST): Scope of supply, Tax liability on Mixed and Composite supply, Time of supply of goods and services, Value of taxable supply, Computation of taxable value and tax liability. Procedure relating to Levy: (IGST): Inter-state supply, intra-state supply, Zero rates supply, Value of taxable supply – Computation of taxable value and tax liability. 

 

Input tax Credit: Eligibility, Apportionment, Inputs on capital goods, Distribution of credit by Input Service Distributor (ISD) – Transfer of Input tax credit –Problems on utilization of input tax credit.

Unit-6
Teaching Hours:14
Unit VI: Practical aspects of GST
 

CGST Act, SGST Act (Karnataka State), IGST Act. Definition: Aggregate turnover, Adjudicating authority, Agent, Business, Capital goods, Casual taxable person, Composite supply, Mixed supply, Exempt supply, Outward supply, Principal supply, Place of supply, Supplier, Goods, Input service distributor, Job work, Manufacture, Input tax, Input tax credit, Person, Place of business, Reverse charge. 

Registration under GST: Procedure for registration, Persons liable for registration, Persons not liable for registration, Compulsory registration, Deemed registration, Special provisions for Casual taxable persons and Non-resident taxable persons, Exempted goods and services - Rates of GST. 

Procedure relating to Levy: (CGST & SGST): Scope of supply, Tax liability on Mixed and Composite supply, Time of supply of goods and services, Value of taxable supply, Computation of taxable value and tax liability. Procedure relating to Levy: (IGST): Inter-state supply, intra-state supply, Zero rates supply, Value of taxable supply – Computation of taxable value and tax liability. 

 

Input tax Credit: Eligibility, Apportionment, Inputs on capital goods, Distribution of credit by Input Service Distributor (ISD) – Transfer of Input tax credit –Problems on utilization of input tax credit.

Unit-7
Teaching Hours:8
Unit VII: Practical aspects of Customs Law
 

Levy, Definitions, Types of Duties, Export Duty Classification, Analysis of Section 14, Rate of exchange, Tariff value, Customs Valuation Rules: Rate of Duties, Import and Export procedure, Bill of Entry, Assessments, Examination, Provisional assessment, Re-import, Baggage, Baggage Exempt, Personal effects, computation of customs duty, Practical problems.

Unit-7
Teaching Hours:8
Unit VII: Practical aspects of Customs Law
 

Levy, Definitions, Types of Duties, Export Duty Classification, Analysis of Section 14, Rate of exchange, Tariff value, Customs Valuation Rules: Rate of Duties, Import and Export procedure, Bill of Entry, Assessments, Examination, Provisional assessment, Re-import, Baggage, Baggage Exempt, Personal effects, computation of customs duty, Practical problems.

Text Books And Reference Books:
  1. Income Tax law and Practice: Dr Vinod Singhania, Taxmann Publications (latest edition)
  2. All About GST: V.S Datey, Taxmann Publications (latest edition)
Essential Reading / Recommended Reading
  1. Madhukar N Hiregange: Goods and Services Tax, Wolters Kluwer.
  2. Guide to GST: CA. Rajat Mohan, 
  3. Goods & Services Tax – Indian Journey: N.K. Gupta &SunnaniaBatia, Barat's Publication
  4. Goods & Services Tax – CA. Rajat Mohan, 
  5. Goods & Services Tax: Dr. Sanjiv Agrawal & CA. Sanjeev Malhotra.  
  6. Income Tax Laws, Dr. Mehrotra, Snowman Publications.
Evaluation Pattern

CIA 1= 20 MARKS ( 2 Components) (50% WEIGHTAGE)

CIA 2= 50 MARKS (50% Weightage)

CIA 3= 20 MARKS  (50% WEIGHTAGE)

ESE=50 MARKS

ATTENDANCE:5 MARKS

BBA641H - KNOWLEDGE MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

Course Description: 

Today’s turbulent business environment has been characterized by ‘the knowledge era’ where competitive advantage is based upon the resource-based view of the firm and successful utilization of employee knowledge. It is the organization that can capture, manage and apply the different forms of knowledge prevalent in the workplace that will grow and flourish. The purpose of the course is to explore the concept of knowledge and the means by which organizations seek to manage it through formal technological practices and informal social systems. The course looks at a theoretical and practitioner point of view and seeks to provide a 360 degree overview of the domain of Knowledge Management.

 

Course  Objective: 

 

        To demonstrate an understand of the key concepts, theories and models that enable knowledge management

 

        To provide an outline about the importance of knowledge management in developing   people and organizations.

 

        To enable the students to apply the concepts, principles and models of knowledge management in practical situations.

 

        To evaluate the various process, approaches and strategies for managing knowledge in organizations

             To provide solutions to the issues pertaining to managing knowledge.

Learning Outcome

CO1: Demonstrate the understanding of key concepts, principles and models related to knowledge management

CO2: Learn to apply the theories and concepts studied in the classroom to practical situations.

CO3: Analyze the various types of knowledge and models and its relevance to organizations

CO4: Evaluate the various knowledge management practices and their value to organizations

CO5: Solve the issues pertaining to knowledge management.

Unit-1
Teaching Hours:8
Introduction to Knowledge Management
 

 

Level of Knowledge: Conceptual

 

    

 

Introduction to Knowledge Management; Multidisciplinary Nature of KM - The Two Major Types of Knowledge, The Concept Analysis Technique; History of Knowledge Management - From Physical Assets to Knowledge Assets Organizational Perspectives on Knowledge Management; Importance of KM - KM for Individuals, Communities, and Organizations.

 

Unit-1
Teaching Hours:8
Introduction to Knowledge Management
 

 

Level of Knowledge: Conceptual

 

    

 

Introduction to Knowledge Management; Multidisciplinary Nature of KM - The Two Major Types of Knowledge, The Concept Analysis Technique; History of Knowledge Management - From Physical Assets to Knowledge Assets Organizational Perspectives on Knowledge Management; Importance of KM - KM for Individuals, Communities, and Organizations.

 

Unit-2
Teaching Hours:8
Knowledge Management Cycle
 

 

Level of Knowledge: Conceptual

 

 

Major Approaches to the KM Cycle - The Zack KM Cycle, The Bukowitz and Williams KM Cycle, The McElroy KM Cycle, The Wiig KM Cycle; An Integrated KM Cycle; Strategic Implications of the KM Cycle; Practical Considerations for Managing Knowledge

Unit-2
Teaching Hours:8
Knowledge Management Cycle
 

 

Level of Knowledge: Conceptual

 

 

Major Approaches to the KM Cycle - The Zack KM Cycle, The Bukowitz and Williams KM Cycle, The McElroy KM Cycle, The Wiig KM Cycle; An Integrated KM Cycle; Strategic Implications of the KM Cycle; Practical Considerations for Managing Knowledge

Unit-3
Teaching Hours:8
Knowledge Management Models
 

 

Level of Knowledge: Conceptual

 

 

Major Theoretical KM Models - The von Krogh and Roos Model of Organizational Epistemology, The Nonaka and Takeuchi Knowledge Spiral Model, The Knowledge Creation Process, Knowledge Conversion, Knowledge Spiral

Unit-3
Teaching Hours:8
Knowledge Management Models
 

 

Level of Knowledge: Conceptual

 

 

Major Theoretical KM Models - The von Krogh and Roos Model of Organizational Epistemology, The Nonaka and Takeuchi Knowledge Spiral Model, The Knowledge Creation Process, Knowledge Conversion, Knowledge Spiral

Unit-4
Teaching Hours:12
Knowledge Capture and Codification
 

 

Level of Knowledge: Conceptual

 

 

 

Tacit Knowledge Capture - Tacit Knowledge Capture at Individual and Group Levels, Interviewing Experts, Structured Interviewing, Stories, Learning by Being Told, Learning by Observation; Tacit Knowledge Capture at the Organizational Level; Explicit Knowledge Codification - Cognitive Maps, Decision Trees, Knowledge Taxonomies.

 

Unit-4
Teaching Hours:12
Knowledge Capture and Codification
 

 

Level of Knowledge: Conceptual

 

 

 

Tacit Knowledge Capture - Tacit Knowledge Capture at Individual and Group Levels, Interviewing Experts, Structured Interviewing, Stories, Learning by Being Told, Learning by Observation; Tacit Knowledge Capture at the Organizational Level; Explicit Knowledge Codification - Cognitive Maps, Decision Trees, Knowledge Taxonomies.

 

Unit-5
Teaching Hours:8
Knowledge Sharing and Communities of Practice
 

 

Level of Knowledge: Conceptual

 

 

 

The Social Nature of Knowledge; Sociograms and Social Network Analysis, Knowledge-Sharing Communities - Types of Communities, Roles and Responsibilities in CoPs, Knowledge Sharing in Virtual CoPs; Obstacles to Knowledge Sharing, The Undernet.

 

Unit-5
Teaching Hours:8
Knowledge Sharing and Communities of Practice
 

 

Level of Knowledge: Conceptual

 

 

 

The Social Nature of Knowledge; Sociograms and Social Network Analysis, Knowledge-Sharing Communities - Types of Communities, Roles and Responsibilities in CoPs, Knowledge Sharing in Virtual CoPs; Obstacles to Knowledge Sharing, The Undernet.

 

Unit-6
Teaching Hours:8
Knowledge Management Tools
 

 

Level of Knowledge: Conceptual

 

 

Knowledge Capture and Creation Tools - Content Creation Tools, Data Mining and Knowledge Discovery, Blogs, Content Management Tools; Knowledge Sharing and Dissemination Tools - Groupware and Collaboration Tools, Wikis, Networking Technologies; Knowledge Acquisition and Application Tools - Intelligent Filtering Tools, Adaptive Technologies

Unit-6
Teaching Hours:8
Knowledge Management Tools
 

 

Level of Knowledge: Conceptual

 

 

Knowledge Capture and Creation Tools - Content Creation Tools, Data Mining and Knowledge Discovery, Blogs, Content Management Tools; Knowledge Sharing and Dissemination Tools - Groupware and Collaboration Tools, Wikis, Networking Technologies; Knowledge Acquisition and Application Tools - Intelligent Filtering Tools, Adaptive Technologies

Unit-7
Teaching Hours:8
Role of Organizational Culture
 

 

Level of Knowledge: Conceptual

 

 

 

Different Types of Cultures, Organizational Culture Analysis, Culture at the Foundation of KM, The Effects of Culture on Individuals; Cultural Transformation to a Knowledge-Sharing Culture; Organizational Maturity Models - KM Maturity Models, COP Maturity Models. 

 

Unit-7
Teaching Hours:8
Role of Organizational Culture
 

 

Level of Knowledge: Conceptual

 

 

 

Different Types of Cultures, Organizational Culture Analysis, Culture at the Foundation of KM, The Effects of Culture on Individuals; Cultural Transformation to a Knowledge-Sharing Culture; Organizational Maturity Models - KM Maturity Models, COP Maturity Models. 

 

Text Books And Reference Books:

 

1.       Dalkir, K. (2017) Knowledge management in theory and practice (3rded.). Cambridge, MA: MIT Press

 

Essential Reading / Recommended Reading

 

1.       Rhem, A. J. (2017). Knowledge management in practice. New York: CRC Press. 

 

2.       Leonard-Barton, D., Swap, W. C., & Barton, G. (2015). Critical knowledge transfer: Tools for managing your company's deep smarts.Boston, US: Harvard Business Review Press.

 

3.       Horaguchi. (2014). Collective knowledge management: Foundations of international business in the age of .. [Place of publication not identified]: Edward Elgar Publishing

 

4.       Jay Liebowitz., & Liebowitz, J. (2012). Knowledge Management Handbook: Collaboration and social networking (2nd ed.). London: CRC Press.

 

5.       Pugh, K. (2011). Sharing hidden know-how: How managers solve thorny problems with the knowledge jam. San Francisco, CA: Jossey-Bass.

 

Evaluation Pattern

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

25

20

5

30

100

Nature

Individual  Assignment

Written Examination

Individual Assginment 

 

 Written Examination

 

BBA641M - INTEGRATED MARKETING COMMUNICATION (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This is an elective course offered in the sixth semester to students of marketing specialization. Students learn various aspects of the evolution, growth and development of marketing communications

 

Course Objectives:

 

        To identify the promotional elements in the marketing programmes

 

        To demonstrate the role of various communication models.

 

        To examine the role and functions of specialized marketing organizations.

        To curate the process of budgeting for IMC

            To interpret social insights of research to build creative strategy for IMC.

Learning Outcome

CO1: Identify the promotional elements in the marketing programmes

CO2: To interpret social insights of research to build creative strategy for IMC.T

CO3: To demonstrate the role of various communication models.

CO4: To curate the process of budgeting for IMC

CO5: To examine the role and functions of specialized marketing organizations.

Unit-1
Teaching Hours:6
Introduction to IMC
 

 

Level of Knowledge: Conceptual

 

Concept of integrated marketing communications (IMC), Evolution and Importance of IMC, Elements of the Marketing Mix and its impact on IMC, Target Marketing, Segmentation and Positioning strategies and its application in IMC 

Unit-1
Teaching Hours:6
Introduction to IMC
 

 

Level of Knowledge: Conceptual

 

Concept of integrated marketing communications (IMC), Evolution and Importance of IMC, Elements of the Marketing Mix and its impact on IMC, Target Marketing, Segmentation and Positioning strategies and its application in IMC 

Unit-1
Teaching Hours:6
Introduction to IMC
 

 

Level of Knowledge: Conceptual

 

Concept of integrated marketing communications (IMC), Evolution and Importance of IMC, Elements of the Marketing Mix and its impact on IMC, Target Marketing, Segmentation and Positioning strategies and its application in IMC 

Unit-1
Teaching Hours:6
Introduction to IMC
 

 

Level of Knowledge: Conceptual

 

Concept of integrated marketing communications (IMC), Evolution and Importance of IMC, Elements of the Marketing Mix and its impact on IMC, Target Marketing, Segmentation and Positioning strategies and its application in IMC 

Unit-2
Teaching Hours:6
Elements of the Promotional Mix
 

 

Level of Knowledge: Conceptual

 

Sales Promotion, PR, Digital Marketing, Direct Marketing – elements, process and techniques. Advertising in brief (types of advertising and advertisement) 

Unit-2
Teaching Hours:6
Elements of the Promotional Mix
 

 

Level of Knowledge: Conceptual

 

Sales Promotion, PR, Digital Marketing, Direct Marketing – elements, process and techniques. Advertising in brief (types of advertising and advertisement) 

Unit-2
Teaching Hours:6
Elements of the Promotional Mix
 

 

Level of Knowledge: Conceptual

 

Sales Promotion, PR, Digital Marketing, Direct Marketing – elements, process and techniques. Advertising in brief (types of advertising and advertisement) 

Unit-2
Teaching Hours:6
Elements of the Promotional Mix
 

 

Level of Knowledge: Conceptual

 

Sales Promotion, PR, Digital Marketing, Direct Marketing – elements, process and techniques. Advertising in brief (types of advertising and advertisement) 

Unit-3
Teaching Hours:8
Unit III: ADVERTISING: THE BASICS
 

 

Level of Knowledge: Conceptual and Application (National)

Approaches – AIDA and DAGMAR, Ad Messages - Writing an Ad Copy , Elements of an Advertising message (headline, illustration and identification) Copy Structure , Storyboard formation, Testing, validation and reliability of ads , Ethical, Legal and Social Implications of Advertising Regulatory agencies of advertising in India

Unit-3
Teaching Hours:8
Unit III: ADVERTISING: THE BASICS
 

 

Level of Knowledge: Conceptual and Application (National)

Approaches – AIDA and DAGMAR, Ad Messages - Writing an Ad Copy , Elements of an Advertising message (headline, illustration and identification) Copy Structure , Storyboard formation, Testing, validation and reliability of ads , Ethical, Legal and Social Implications of Advertising Regulatory agencies of advertising in India

Unit-3
Teaching Hours:8
Unit III: ADVERTISING: THE BASICS
 

 

Level of Knowledge: Conceptual and Application (National)

Approaches – AIDA and DAGMAR, Ad Messages - Writing an Ad Copy , Elements of an Advertising message (headline, illustration and identification) Copy Structure , Storyboard formation, Testing, validation and reliability of ads , Ethical, Legal and Social Implications of Advertising Regulatory agencies of advertising in India

Unit-3
Teaching Hours:8
Unit III: ADVERTISING: THE BASICS
 

 

Level of Knowledge: Conceptual and Application (National)

Approaches – AIDA and DAGMAR, Ad Messages - Writing an Ad Copy , Elements of an Advertising message (headline, illustration and identification) Copy Structure , Storyboard formation, Testing, validation and reliability of ads , Ethical, Legal and Social Implications of Advertising Regulatory agencies of advertising in India

Unit-4
Teaching Hours:10
Unit IV: Ad INDUSTRY STRUCTURE AND MEDIA SCHEDULING
 

 

Level of Knowledge: Conceptual

 

Types of Ad agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation. Structure of advertising industry (earlier role of client and agency personnel), choosing an Advertising Agency, Account planning and Account brief. Developing Media plan – strategy, scheduling, reach & frequency, Creativity and advertising, Elements of creative strategies and its implementation, Media Evaluation – Print, Broadcast media, Support media in advertising, Ad campaigns and measuring effectiveness (earlier evaluation and approval process)

 

Unit-4
Teaching Hours:10
Unit IV: Ad INDUSTRY STRUCTURE AND MEDIA SCHEDULING
 

 

Level of Knowledge: Conceptual

 

Types of Ad agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation. Structure of advertising industry (earlier role of client and agency personnel), choosing an Advertising Agency, Account planning and Account brief. Developing Media plan – strategy, scheduling, reach & frequency, Creativity and advertising, Elements of creative strategies and its implementation, Media Evaluation – Print, Broadcast media, Support media in advertising, Ad campaigns and measuring effectiveness (earlier evaluation and approval process)

 

Unit-4
Teaching Hours:10
Unit IV: Ad INDUSTRY STRUCTURE AND MEDIA SCHEDULING
 

 

Level of Knowledge: Conceptual

 

Types of Ad agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation. Structure of advertising industry (earlier role of client and agency personnel), choosing an Advertising Agency, Account planning and Account brief. Developing Media plan – strategy, scheduling, reach & frequency, Creativity and advertising, Elements of creative strategies and its implementation, Media Evaluation – Print, Broadcast media, Support media in advertising, Ad campaigns and measuring effectiveness (earlier evaluation and approval process)

 

Unit-4
Teaching Hours:10
Unit IV: Ad INDUSTRY STRUCTURE AND MEDIA SCHEDULING
 

 

Level of Knowledge: Conceptual

 

Types of Ad agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation. Structure of advertising industry (earlier role of client and agency personnel), choosing an Advertising Agency, Account planning and Account brief. Developing Media plan – strategy, scheduling, reach & frequency, Creativity and advertising, Elements of creative strategies and its implementation, Media Evaluation – Print, Broadcast media, Support media in advertising, Ad campaigns and measuring effectiveness (earlier evaluation and approval process)

 

Unit-5
Teaching Hours:10
Unit V: IMC PLANNING PROCESS AND BUDGETING
 

 

Level of Knowledge: Conceptual and Application (National)

 IMC Planning process model, Models of Communication Process, Importance of setting specific objectives and Problems encountered, Methods of Budget Setting, Process of Budget Setting , Budget setting for promotional mix elements 

 

Unit-5
Teaching Hours:10
Unit V: IMC PLANNING PROCESS AND BUDGETING
 

 

Level of Knowledge: Conceptual and Application (National)

 IMC Planning process model, Models of Communication Process, Importance of setting specific objectives and Problems encountered, Methods of Budget Setting, Process of Budget Setting , Budget setting for promotional mix elements 

 

Unit-5
Teaching Hours:10
Unit V: IMC PLANNING PROCESS AND BUDGETING
 

 

Level of Knowledge: Conceptual and Application (National)

 IMC Planning process model, Models of Communication Process, Importance of setting specific objectives and Problems encountered, Methods of Budget Setting, Process of Budget Setting , Budget setting for promotional mix elements 

 

Unit-5
Teaching Hours:10
Unit V: IMC PLANNING PROCESS AND BUDGETING
 

 

Level of Knowledge: Conceptual and Application (National)

 IMC Planning process model, Models of Communication Process, Importance of setting specific objectives and Problems encountered, Methods of Budget Setting, Process of Budget Setting , Budget setting for promotional mix elements 

 

Unit-6
Teaching Hours:12
UNIT VI Monitoring, Evaluation and Control:
 

Measuring Promotional Programme Effectiveness, Methods to monitor the effectiveness of an IMC campaign 

Unit-6
Teaching Hours:12
UNIT VI Monitoring, Evaluation and Control:
 

Measuring Promotional Programme Effectiveness, Methods to monitor the effectiveness of an IMC campaign 

Unit-6
Teaching Hours:12
UNIT VI Monitoring, Evaluation and Control:
 

Measuring Promotional Programme Effectiveness, Methods to monitor the effectiveness of an IMC campaign 

Unit-6
Teaching Hours:12
UNIT VI Monitoring, Evaluation and Control:
 

Measuring Promotional Programme Effectiveness, Methods to monitor the effectiveness of an IMC campaign 

Text Books And Reference Books:

 

  1. Belch, George E., Michael A. Belch. Purani, Keyoor (2022), Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Ed. India: McGraw-Hill

 

Essential Reading / Recommended Reading

 

  1. Shimp, T. A(2014) Integrated Marketing Communication in Advertising and Promotion, 8th Ed,Cengage Learning India Pvt Ltd, New Delhi
  2. Philip J. Kitchen; Patrick De Pelsmacker (2004), Integrated Marketing Communications: A Primer, Routledge

 

Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA IA

Design an IMC plan to generate awareness about the cause that the NGO has been set up for

I, II

25

100%

25

CIA II

Analysis of the IMC based case study

I, II, III

25

100%

25

CIA III

Preparing and  presentation of the IMC plan.

V, VI

25

100%

25

CIA IV

Developing a comprehensive Integrated Marketing Communication (IMC) plan for a fictional product or service

I,II,III,IV,V,VI,VII

25

100%

25

BBA642E - MANAGING INTELLECTUAL PROPERTY RIGHTS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course‌ ‌Description:‌ Management of Intellectual Property course includes essential components Patents, Trade Marks, Copy Rights, Geographical Indications and Designs. As the future managers will have to acquire, protect, harness and manage such vital intangible and invisible assets that are common to manage every business. 

Course‌ ‌Learning‌ ‌Objectives: 

●To find out the key components of intellectual property and their use in business

●To compare and contrast the different forms of intellectual property from the perspective of nature and subject matter of legal protection.

●To identify the real-life examples of application of different intellectual property in businesses

●To analyze the legal disputes involving companies in relation to intellectual property 

●To explain the integration of intellectual property with businesses with examples

●To develop an ability to apply for the acquisition of different types of intellectual property

Learning Outcome

CLO1: Find out the key components of intellectual property and their use in business.

CLO2: Compare and contrast the different forms of intellectual property from the perspective of nature and subject matter of legal protection.

CLO3: Identify the real-life examples of application of different intellectual property in businesses

CLO4: Analyze the legal disputes involving companies in relation to intellectual property

CLO5: Explain the integration of intellectual property with businesses with examples

CLO6: Develop an ability to apply for the acquisition of different types of intellectual property

Unit-1
Teaching Hours:13
Unit I: Introduction to Intellectual Property
 

Level of Knowledge: Conceptual 

Introduction- Objectives, Concept of Property/IP: Classification of Property; Intellectual Property Rights- Meaning and importance; Kinds of IPR: Distinguishing Features- Patents, Copyrights and Neighboring Rights, Trade and Service Marks, Designs, Geographical Indications and Designs. Developments in other areas of Intellectual Property and Data.   Meaning, significance, and procedure of acquisition and Protection of Data, Confidential Information, Trade Secrets, Integrated Circuit & Plant Varieties.  

Unit-1
Teaching Hours:13
Unit I: Introduction to Intellectual Property
 

Level of Knowledge: Conceptual 

Introduction- Objectives, Concept of Property/IP: Classification of Property; Intellectual Property Rights- Meaning and importance; Kinds of IPR: Distinguishing Features- Patents, Copyrights and Neighboring Rights, Trade and Service Marks, Designs, Geographical Indications and Designs. Developments in other areas of Intellectual Property and Data.   Meaning, significance, and procedure of acquisition and Protection of Data, Confidential Information, Trade Secrets, Integrated Circuit & Plant Varieties.  

Unit-2
Teaching Hours:12
Unit II :Law Of Copyright And Neighboring Rights
 

Level of Knowledge: Conceptual

Law Of Copyrights- Definition, Nature Of Protection, Evolution Of Copyright Law, Basic Concepts Under Copyright Act- Basis Of Copyright Protection, Underlying Concepts, Idea-Expression Dichotomy, Originality/Creativity, Fixation, Term Of Copyright Protection- Categories Of Copyrightable Works / Subject Matter Of Copyright; Rights Of The Copyright Owner; License And Assignment,- Compulsory License & Statutory License, Copyright Act 1957; Infringement Of Copyright - Introduction, Essentials Of Infringement, Facts To Be Established By Plaintiff In Case Of Infringement, Tests For Infringement, International Regime, Trips Agreement – Three Step Test, The Berne Convention, Remedies For Infringement- Civil Remedies, Criminal Remedies

Unit-2
Teaching Hours:12
Unit II :Law Of Copyright And Neighboring Rights
 

Level of Knowledge: Conceptual

Law Of Copyrights- Definition, Nature Of Protection, Evolution Of Copyright Law, Basic Concepts Under Copyright Act- Basis Of Copyright Protection, Underlying Concepts, Idea-Expression Dichotomy, Originality/Creativity, Fixation, Term Of Copyright Protection- Categories Of Copyrightable Works / Subject Matter Of Copyright; Rights Of The Copyright Owner; License And Assignment,- Compulsory License & Statutory License, Copyright Act 1957; Infringement Of Copyright - Introduction, Essentials Of Infringement, Facts To Be Established By Plaintiff In Case Of Infringement, Tests For Infringement, International Regime, Trips Agreement – Three Step Test, The Berne Convention, Remedies For Infringement- Civil Remedies, Criminal Remedies

Unit-3
Teaching Hours:8
UNIT III: Law Of Patents
 

Level of Knowledge: Conceptual

Development Of Law Of Patents- What Is Patent, Justification and Evolution Of Patent Law ,Need For A Patent System; Patentability Requirements- Introduction, Patentability Requirements: Patentable Subject Matter, Novelty, Prior Art, Relevant Cases; Utility/Industrial Applicability; Grant; Infringement Of Patents, Freedom To Operate, Defenses For Infringement Action & Remedies; Prosecution History Estoppel- Defenses, Experiment, Research Or Education, Government Use, Patent Exhaustion, Patent Misuse, Inequitable Conduct, Remedies - Relevant Cases, 

Unit-3
Teaching Hours:8
UNIT III: Law Of Patents
 

Level of Knowledge: Conceptual

Development Of Law Of Patents- What Is Patent, Justification and Evolution Of Patent Law ,Need For A Patent System; Patentability Requirements- Introduction, Patentability Requirements: Patentable Subject Matter, Novelty, Prior Art, Relevant Cases; Utility/Industrial Applicability; Grant; Infringement Of Patents, Freedom To Operate, Defenses For Infringement Action & Remedies; Prosecution History Estoppel- Defenses, Experiment, Research Or Education, Government Use, Patent Exhaustion, Patent Misuse, Inequitable Conduct, Remedies - Relevant Cases, 

Unit-4
Teaching Hours:10
UNIT IV: Law Of Trademarks
 

Level of Knowledge: Conceptual

Introduction, Evolution and Development Of The Law Of Trademark, Spectrum Of Distinctiveness, Definition Of Trademark, Non-Conventional Marks; Procedure For Registration Of Trademark - Application, Examination, Grounds Of Refusal Of Registration, Acceptance & Advertisement, Opposition, Registration, Renewal; Rights Of Trademark Owner, Assignment Of Trademarks, Licensing Of Trademark, Infringement - Essentials, Dilution Of Trademark, Registration Of Collective Marks; Passing Off - Essential Elements Of Passing Off, Difference Between Infringement And Passing Off, Remedies For Infringement, Classification Of Goods

Unit-4
Teaching Hours:10
UNIT IV: Law Of Trademarks
 

Level of Knowledge: Conceptual

Introduction, Evolution and Development Of The Law Of Trademark, Spectrum Of Distinctiveness, Definition Of Trademark, Non-Conventional Marks; Procedure For Registration Of Trademark - Application, Examination, Grounds Of Refusal Of Registration, Acceptance & Advertisement, Opposition, Registration, Renewal; Rights Of Trademark Owner, Assignment Of Trademarks, Licensing Of Trademark, Infringement - Essentials, Dilution Of Trademark, Registration Of Collective Marks; Passing Off - Essential Elements Of Passing Off, Difference Between Infringement And Passing Off, Remedies For Infringement, Classification Of Goods

Unit-5
Teaching Hours:10
UNIT - V: Law of Geographical Indications
 

Geographic Indications-Objective, Introduction, Justification For Protection; International Position-Paris Convention On The Protection Of Intellectual Property, 1883, The Madrid Agreement, Lisbon Agreement, Trips Agreement, Bilateral Agreements, Regional Developments – Eu – Designation Of Origin And Geographical Indication, 6.2.6.2. Product Specification, Application For Registration, Examination By The Commission, Objections, Names, Indications And Symbols, Amending The Product Specification, Official Controls, Cancellation, Protection, Relations Between Trademarks, Designations Of Origin And Gi, Committee Procedure, Fees, Case Study: Spanish Champagne Case; Geographical Indication Protection In India - Criteria, Procedure For Registration In India, Duration, Rights, Overlap Between Trademark And Gi, Remedies; Case Studies- Darjeeling Tea Case, Pochampally Ikat Case; Information Provided By The Geographic Indication Registry, Chennai, India- 

Unit-5
Teaching Hours:10
UNIT - V: Law of Geographical Indications
 

Geographic Indications-Objective, Introduction, Justification For Protection; International Position-Paris Convention On The Protection Of Intellectual Property, 1883, The Madrid Agreement, Lisbon Agreement, Trips Agreement, Bilateral Agreements, Regional Developments – Eu – Designation Of Origin And Geographical Indication, 6.2.6.2. Product Specification, Application For Registration, Examination By The Commission, Objections, Names, Indications And Symbols, Amending The Product Specification, Official Controls, Cancellation, Protection, Relations Between Trademarks, Designations Of Origin And Gi, Committee Procedure, Fees, Case Study: Spanish Champagne Case; Geographical Indication Protection In India - Criteria, Procedure For Registration In India, Duration, Rights, Overlap Between Trademark And Gi, Remedies; Case Studies- Darjeeling Tea Case, Pochampally Ikat Case; Information Provided By The Geographic Indication Registry, Chennai, India- 

Unit-6
Teaching Hours:7
UNIT VI: Law Of Designs and Confidential Information
 

The Law Of Designs- Introduction, Meaning Of Designs; Evolution and Development Of Law Of Designs, Basic Principles Of Design Rights, Protection For Designs, Historical Perspective, Philosophy Of Design Protection; Publication; Procedure For Registration Of Designs, Forms- Shape, Configuration, Pattern, Excluded Subject- Matter- Method Or Principle Of Construction, Registered Designs, Design Right, Term Of Design Protection, Copyright In Design, Registration Of Designs In India, Rights Of The Owner Of Designs And Tests For Infringement

The Law of Confidential Information-Confidential Information and Trade Secrets: Meaning and nature of confidential; information and Trade Secrets, difference between trade secret and confidential information, Nature of trade secrets, Modes of protection of trade secrets- legislative measures, Technology Transfer Agreements, non-disclosure agreements. Semiconductor Integrated Circuits Layout Designs Act, 2000- Salient features of the Act, Conditions and Procedure for Registration, Duration and Effect of Registration, Assignment and Transmission.

Unit-6
Teaching Hours:7
UNIT VI: Law Of Designs and Confidential Information
 

The Law Of Designs- Introduction, Meaning Of Designs; Evolution and Development Of Law Of Designs, Basic Principles Of Design Rights, Protection For Designs, Historical Perspective, Philosophy Of Design Protection; Publication; Procedure For Registration Of Designs, Forms- Shape, Configuration, Pattern, Excluded Subject- Matter- Method Or Principle Of Construction, Registered Designs, Design Right, Term Of Design Protection, Copyright In Design, Registration Of Designs In India, Rights Of The Owner Of Designs And Tests For Infringement

The Law of Confidential Information-Confidential Information and Trade Secrets: Meaning and nature of confidential; information and Trade Secrets, difference between trade secret and confidential information, Nature of trade secrets, Modes of protection of trade secrets- legislative measures, Technology Transfer Agreements, non-disclosure agreements. Semiconductor Integrated Circuits Layout Designs Act, 2000- Salient features of the Act, Conditions and Procedure for Registration, Duration and Effect of Registration, Assignment and Transmission.

Text Books And Reference Books:

1.         Fundamentals of Intellectual Property (English) 1st Edition (Paperback, Dr. Kalyan C. Kankanala) Publisher: Asia Law House ISBN: 9789381849514, 938184951X. Edition: 3rd Edition, 2017

Essential Reading / Recommended Reading
  1.  Susan K Sell, Private Power, Public Law: The Globalization of Intellectual Property Rights, Cambridge University Press, 2003
  2.   N.S. Gopalakrishnan & T.G. Ajitha, Principles of Intellectual Property, Eastern Book Company, 3rd  Edition , 2016
  3.    Jayashree Watal, Intellectual Property Rights in the WTO and Developing Countries, Oxford University Press, 2001
  4.    Lionel Bently& Brad Sherman, Intellectual Property Law, Oxford University Press, 3rd Edition, 2008
  5.     Peter Drahos,  A Philosophy of Intellectual Property, Dartmouth Pub Co, 1996
  6.     Duggal Pavan, Legal Framework on Electronic Commerce & IntellectualProperty Rights, Universal Publishing House, 2014
  7.     Paul Torremans,  Intellectual Property And Human Rights, Kluwer LawInternational, 2008
  8.    Steven D Anderman, Interface Between Intellectual Property Rights andCompetition Policy, Cambridge University Press, 2007.
  9.     Philippe Cullet, Intellectual Property Protection and Sustainable Development, Lexis Nexis, 2005.  
  10.   E-Book:http://www.caaa.in/image/34_hb_on_ipr.pdf
Evaluation Pattern

 

CIA 1 – 20 Marks

 

CIA 2 – 50 Marks

 

CIA 3 – 20 Marks

 

ESE – 50 Marks 

BBA642F - DERIVATIVES (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course presents and analyses derivatives, such as forwards, futures, and options. These instruments have become prevalent investment tools over the past several decades. They allow one to tailor the amount and kind of risk one takes, be it risk associated with changes in interest rates, exchange rates, stock prices, commodity prices, inflation, weather, etc. Institutions and investors use them, sometimes to hedge (reduce) unwanted risks, sometimes to take on additional risks motivated by views regarding future market movements. The evolution of this subject has been attracting the interest of both practitioners and academia. Therefore, the course is a blend of theory and application. Real data analysis is an important part of this course. A student completing this course will be familiar with the main current derivatives practices and risk management techniques.

Course Objectives:

· To understand the concepts of both financial and commodity derivatives.

· To hedge risk and practice risk management using derivatives.

· To explain the use of options and futures contracts for tactical portfolio strategies purpose

· To analyse the pricing of derivatives, including familiarity with some central techniques, like the binomial model and the Black-Scholes model, and options

Learning Outcome

CO1: Understand concepts of derivatives.

CO2: Analyze the risk management process using derivatives

CO3: Explain the pricing of options and futures contracts

CO4: Evaluate swaps as a hedging technique and prepare margins for cash segment and derivatives

Unit-1
Teaching Hours:6
Introduction
 

Derivatives - Introduction, economic benefits of derivatives - Types of derivatives - Features of the derivatives market - Factors contributing to the growth of derivatives - functions of derivative markets - Exchange traded versus OTC derivatives - traders in derivatives markets - Derivatives market in India. (Only Theory)

Unit-1
Teaching Hours:6
Introduction
 

Derivatives - Introduction, economic benefits of derivatives - Types of derivatives - Features of the derivatives market - Factors contributing to the growth of derivatives - functions of derivative markets - Exchange traded versus OTC derivatives - traders in derivatives markets - Derivatives market in India. (Only Theory)

Unit-1
Teaching Hours:6
Introduction
 

Derivatives - Introduction, economic benefits of derivatives - Types of derivatives - Features of the derivatives market - Factors contributing to the growth of derivatives - functions of derivative markets - Exchange traded versus OTC derivatives - traders in derivatives markets - Derivatives market in India. (Only Theory)

Unit-1
Teaching Hours:6
Introduction
 

Derivatives - Introduction, economic benefits of derivatives - Types of derivatives - Features of the derivatives market - Factors contributing to the growth of derivatives - functions of derivative markets - Exchange traded versus OTC derivatives - traders in derivatives markets - Derivatives market in India. (Only Theory)

Unit-2
Teaching Hours:8
Unit II
 

Forward Contracts: Meaning, purpose, advantages, and problems Structure of Forward Contract, Forward Trading Mechanism, Payoff.

Future Contracts: Meaning the difference between forward and future contracts, Specifications of future contracts, Types of Future Contracts, Market Participants in Future Contracts, Trading Mechanism of Future Contracts, Margins, and marking-to-market (Problems)

Unit-2
Teaching Hours:8
Unit II
 

Forward Contracts: Meaning, purpose, advantages, and problems Structure of Forward Contract, Forward Trading Mechanism, Payoff.

Future Contracts: Meaning the difference between forward and future contracts, Specifications of future contracts, Types of Future Contracts, Market Participants in Future Contracts, Trading Mechanism of Future Contracts, Margins, and marking-to-market (Problems)

Unit-2
Teaching Hours:8
Unit II
 

Forward Contracts: Meaning, purpose, advantages, and problems Structure of Forward Contract, Forward Trading Mechanism, Payoff.

Future Contracts: Meaning the difference between forward and future contracts, Specifications of future contracts, Types of Future Contracts, Market Participants in Future Contracts, Trading Mechanism of Future Contracts, Margins, and marking-to-market (Problems)

Unit-2
Teaching Hours:8
Unit II
 

Forward Contracts: Meaning, purpose, advantages, and problems Structure of Forward Contract, Forward Trading Mechanism, Payoff.

Future Contracts: Meaning the difference between forward and future contracts, Specifications of future contracts, Types of Future Contracts, Market Participants in Future Contracts, Trading Mechanism of Future Contracts, Margins, and marking-to-market (Problems)

Unit-3
Teaching Hours:10
Unit III
 

Valuation of Future Contracts - Cost of Carry Models- Hedging using futures -Stock Hedging- Portfolio Hedging.,.– Arbitrage opportunities.

Unit-3
Teaching Hours:10
Unit III
 

Valuation of Future Contracts - Cost of Carry Models- Hedging using futures -Stock Hedging- Portfolio Hedging.,.– Arbitrage opportunities.

Unit-3
Teaching Hours:10
Unit III
 

Valuation of Future Contracts - Cost of Carry Models- Hedging using futures -Stock Hedging- Portfolio Hedging.,.– Arbitrage opportunities.

Unit-3
Teaching Hours:10
Unit III
 

Valuation of Future Contracts - Cost of Carry Models- Hedging using futures -Stock Hedging- Portfolio Hedging.,.– Arbitrage opportunities.

Unit-4
Teaching Hours:8
Swaps
 

Swaps - features and uses of swaps - Mechanics of interest rate swaps – valuation of interest rate swaps – currency swaps – valuation of currency swaps, Interest rate derivative-Swaption, FRA, CAPS, and FLOORS.

Unit-4
Teaching Hours:8
Swaps
 

Swaps - features and uses of swaps - Mechanics of interest rate swaps – valuation of interest rate swaps – currency swaps – valuation of currency swaps, Interest rate derivative-Swaption, FRA, CAPS, and FLOORS.

Unit-4
Teaching Hours:8
Swaps
 

Swaps - features and uses of swaps - Mechanics of interest rate swaps – valuation of interest rate swaps – currency swaps – valuation of currency swaps, Interest rate derivative-Swaption, FRA, CAPS, and FLOORS.

Unit-4
Teaching Hours:8
Swaps
 

Swaps - features and uses of swaps - Mechanics of interest rate swaps – valuation of interest rate swaps – currency swaps – valuation of currency swaps, Interest rate derivative-Swaption, FRA, CAPS, and FLOORS.

Unit-5
Teaching Hours:12
Options and its Strategies
 

Options: Meaning of options contract, options terminologies, Types of Options, Payoff and Payoff Diagrams, Moneyness in options (ITM, ATM, OTM). Factors affecting Options

premium, Exchange traded options. Call and Put options and payoffs. Options Trading Strategies: Uncovered, Covered, Spread, Combination

Unit-5
Teaching Hours:12
Options and its Strategies
 

Options: Meaning of options contract, options terminologies, Types of Options, Payoff and Payoff Diagrams, Moneyness in options (ITM, ATM, OTM). Factors affecting Options

premium, Exchange traded options. Call and Put options and payoffs. Options Trading Strategies: Uncovered, Covered, Spread, Combination

Unit-5
Teaching Hours:12
Options and its Strategies
 

Options: Meaning of options contract, options terminologies, Types of Options, Payoff and Payoff Diagrams, Moneyness in options (ITM, ATM, OTM). Factors affecting Options

premium, Exchange traded options. Call and Put options and payoffs. Options Trading Strategies: Uncovered, Covered, Spread, Combination

Unit-5
Teaching Hours:12
Options and its Strategies
 

Options: Meaning of options contract, options terminologies, Types of Options, Payoff and Payoff Diagrams, Moneyness in options (ITM, ATM, OTM). Factors affecting Options

premium, Exchange traded options. Call and Put options and payoffs. Options Trading Strategies: Uncovered, Covered, Spread, Combination

Unit-6
Teaching Hours:10
Option Pricing
 

Put-Call Parity Theory, Binomial Options Pricing Model, Black-Scholes Options Pricing model, Greek Options

Unit-6
Teaching Hours:10
Option Pricing
 

Put-Call Parity Theory, Binomial Options Pricing Model, Black-Scholes Options Pricing model, Greek Options

Unit-6
Teaching Hours:10
Option Pricing
 

Put-Call Parity Theory, Binomial Options Pricing Model, Black-Scholes Options Pricing model, Greek Options

Unit-6
Teaching Hours:10
Option Pricing
 

Put-Call Parity Theory, Binomial Options Pricing Model, Black-Scholes Options Pricing model, Greek Options

Unit-7
Teaching Hours:6
Unit VII
 

Commodity derivatives: commodity futures market-exchanges for commodity futures in India, Forward Market Commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities. (Only Theory).

Unit-7
Teaching Hours:6
Unit VII
 

Commodity derivatives: commodity futures market-exchanges for commodity futures in India, Forward Market Commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities. (Only Theory).

Unit-7
Teaching Hours:6
Unit VII
 

Commodity derivatives: commodity futures market-exchanges for commodity futures in India, Forward Market Commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities. (Only Theory).

Unit-7
Teaching Hours:6
Unit VII
 

Commodity derivatives: commodity futures market-exchanges for commodity futures in India, Forward Market Commissions and regulation-commodities traded – trading and settlements – physical delivery of commodities. (Only Theory).

Text Books And Reference Books:

1. Options Futures & Other Derivatives - John C. Hull, 6/e, Pearson Education.

2. Derivatives and Risk Management, Rajiv Srivastava, Oxford University Press,2018

3. Options & Futures- Vohra & Bagri, 2/e,TMH

4. Derivatives- Valuation & Risk Management – Dubofsky & Miller, Oxford University Press,2005.

5. An introduction to derivatives and risk management, Chance, Cengage, 9thedition.

Essential Reading / Recommended Reading

Options Futures & Other Derivatives - John C. Hull, 6/e, Pearson Education.

Evaluation Pattern

CIA 1 - 20 Marks (100 % weightage) = 20 Marks

CIA 2 - 50 Marks ( 50% weightage)  = 25 Marks

CIA 3 - 20 Marks (100% weightage) = 20 Marks

ESE  - 50 Marks (60% weightage)   =  30 Marks

Attendance                                         05 Marks

Total                                             =  100 Marks

BBA642H - ORGANIZATIONAL CHANGE AND DEVELOPMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Organizational Change & Development (OD) is an emerging behavioral science discipline that provides experiential approach to learning. Strong leadership, right policies, and effective communication are the three basic pillars for any successful change and managing change involves an array of activities ranging from creation of organizational identities, knowledge development, management of diversity, constant upgradation of technology, alignment of strategic goals with economic environment, creation of appropriate cultures, restructuring of roles, coping with market competition, and management of internal as well as external crises.

 

Course Objectives:

 

        To examine the principles and processes of OD

 

        To provide an understanding of application of system thinking to organizational change

 

        To discuss and analyze various OD models and tools

 

        To analyze organizational improvement process through change management

 

        To understand the  role of organizational change consultants and examine various strategies and approaches to organizational change

      ●      To assess various team interventions, techno-structural interventions and strategic human resource interventions for organizational change and development.

Learning Outcome

CO1: Analyze the OD principles and processes

CO2: Examine the system thinking framework to organizational change

CO3: Evaluate OD models in relevance to the business problems

CO4: Choose an appropriate organizational improvement framework for an effective change management

CO5: Build HR strategies by identifying the right approach to organizational change

CO6: Appraise and Choose various OD interventions( team, techno-structural and strategic human resource) and tools for an effective change and development

Unit-1
Teaching Hours:8
Introduction to Organizational Change
 

 

Level of Knowledge: Conceptual

 

 

 

Content and Process theories of Organizational change, Need for Organizational change, Organizational change-Transformation and Renewal, Organization Renewal-Adapting to change( A model of Adaptive Orientation), Change triggers-Business Development driven change-Culture driven change-Strategy driven change-Process driven change-Competency driven change-Innovation driven change, Types of change-Planned and Unplanned change, System thinking and change, Change process- unfreezing ,changing and refreezing. 

 

Unit-1
Teaching Hours:8
Introduction to Organizational Change
 

 

Level of Knowledge: Conceptual

 

 

 

Content and Process theories of Organizational change, Need for Organizational change, Organizational change-Transformation and Renewal, Organization Renewal-Adapting to change( A model of Adaptive Orientation), Change triggers-Business Development driven change-Culture driven change-Strategy driven change-Process driven change-Competency driven change-Innovation driven change, Types of change-Planned and Unplanned change, System thinking and change, Change process- unfreezing ,changing and refreezing. 

 

Unit-1
Teaching Hours:8
Introduction to Organizational Change
 

 

Level of Knowledge: Conceptual

 

 

 

Content and Process theories of Organizational change, Need for Organizational change, Organizational change-Transformation and Renewal, Organization Renewal-Adapting to change( A model of Adaptive Orientation), Change triggers-Business Development driven change-Culture driven change-Strategy driven change-Process driven change-Competency driven change-Innovation driven change, Types of change-Planned and Unplanned change, System thinking and change, Change process- unfreezing ,changing and refreezing. 

 

Unit-2
Teaching Hours:8
Managing Organizational Change
 

 

Level of Knowledge: Conceptual

 

 

 

Change management principles, Organization Improvement Process through change management, Implementing change improvement systems, Organizational Effectiveness and Excellence-European Foundation for Quality Management (EFQM) Excellence model-Managerial roles theory for achieving organizational effectiveness and excellence- People Capability Maturity Model (P-CMM) for Organizational Excellence.

 

Unit-2
Teaching Hours:8
Managing Organizational Change
 

 

Level of Knowledge: Conceptual

 

 

 

Change management principles, Organization Improvement Process through change management, Implementing change improvement systems, Organizational Effectiveness and Excellence-European Foundation for Quality Management (EFQM) Excellence model-Managerial roles theory for achieving organizational effectiveness and excellence- People Capability Maturity Model (P-CMM) for Organizational Excellence.

 

Unit-2
Teaching Hours:8
Managing Organizational Change
 

 

Level of Knowledge: Conceptual

 

 

 

Change management principles, Organization Improvement Process through change management, Implementing change improvement systems, Organizational Effectiveness and Excellence-European Foundation for Quality Management (EFQM) Excellence model-Managerial roles theory for achieving organizational effectiveness and excellence- People Capability Maturity Model (P-CMM) for Organizational Excellence.

 

Unit-3
Teaching Hours:8
Introduction to Organizational Development
 

 

Level of Knowledge: Conceptual

 

 

 

Nature of Planned change, Organization Transformation and Development, Definitions and concepts of OD, OD-The Planned Change Process, Need for OD in Organization, OD Values and Goals, OD as Action Research Process, Characteristics of OD, History of OD, Organization Culture & change-creating a winning culture- Impact of key factors, cultural resistance to change, Psychological contract, Experiential approach to learning. 

 

Unit-3
Teaching Hours:8
Introduction to Organizational Development
 

 

Level of Knowledge: Conceptual

 

 

 

Nature of Planned change, Organization Transformation and Development, Definitions and concepts of OD, OD-The Planned Change Process, Need for OD in Organization, OD Values and Goals, OD as Action Research Process, Characteristics of OD, History of OD, Organization Culture & change-creating a winning culture- Impact of key factors, cultural resistance to change, Psychological contract, Experiential approach to learning. 

 

Unit-3
Teaching Hours:8
Introduction to Organizational Development
 

 

Level of Knowledge: Conceptual

 

 

 

Nature of Planned change, Organization Transformation and Development, Definitions and concepts of OD, OD-The Planned Change Process, Need for OD in Organization, OD Values and Goals, OD as Action Research Process, Characteristics of OD, History of OD, Organization Culture & change-creating a winning culture- Impact of key factors, cultural resistance to change, Psychological contract, Experiential approach to learning. 

 

Unit-4
Teaching Hours:10
The process of Organization Diagnosis
 

 

Level of Knowledge: Conceptual

 

 

 

Entering and Contracting- OD Consultant-Role and style-External and Internal Consulting team-Readiness of the Organization for OD-Consultant and Client Relationship modes-Red flags in the Consultant- client relationship; Diagnosing Organizations- Process, Diagnostic models-Analytical model, Emergent-Group Behavior model, Management Consulting Model, Socio Technical system model, Cause maps and social network analysis model, Open systems model, Level of Diagnosis- Individual, group and Organization- Data Collection Process- Methods for collecting data and techniques for analyzing data, feeding back diagnostic information- determining the content of the feedback & Survey Feedback- Designing Interventions- Effective interventions; Designing effective interventions and Overview of Interventions.

 

 

 

Unit-4
Teaching Hours:10
The process of Organization Diagnosis
 

 

Level of Knowledge: Conceptual

 

 

 

Entering and Contracting- OD Consultant-Role and style-External and Internal Consulting team-Readiness of the Organization for OD-Consultant and Client Relationship modes-Red flags in the Consultant- client relationship; Diagnosing Organizations- Process, Diagnostic models-Analytical model, Emergent-Group Behavior model, Management Consulting Model, Socio Technical system model, Cause maps and social network analysis model, Open systems model, Level of Diagnosis- Individual, group and Organization- Data Collection Process- Methods for collecting data and techniques for analyzing data, feeding back diagnostic information- determining the content of the feedback & Survey Feedback- Designing Interventions- Effective interventions; Designing effective interventions and Overview of Interventions.

 

 

 

Unit-4
Teaching Hours:10
The process of Organization Diagnosis
 

 

Level of Knowledge: Conceptual

 

 

 

Entering and Contracting- OD Consultant-Role and style-External and Internal Consulting team-Readiness of the Organization for OD-Consultant and Client Relationship modes-Red flags in the Consultant- client relationship; Diagnosing Organizations- Process, Diagnostic models-Analytical model, Emergent-Group Behavior model, Management Consulting Model, Socio Technical system model, Cause maps and social network analysis model, Open systems model, Level of Diagnosis- Individual, group and Organization- Data Collection Process- Methods for collecting data and techniques for analyzing data, feeding back diagnostic information- determining the content of the feedback & Survey Feedback- Designing Interventions- Effective interventions; Designing effective interventions and Overview of Interventions.

 

 

 

Unit-5
Teaching Hours:8
Human Process Intervention
 

 

Level of Knowledge: Conceptual

 

 

 

Interpersonal and Group Process Approaches: Process Consultation, Third- Party Interventions, Team Building, Johari Window and Transactional Analysis.

 

Organization Process Approaches: Organization Confrontation Meeting, Intergroup Relations Interventions, and Large-Group Interventions.

 

Unit-5
Teaching Hours:8
Human Process Intervention
 

 

Level of Knowledge: Conceptual

 

 

 

Interpersonal and Group Process Approaches: Process Consultation, Third- Party Interventions, Team Building, Johari Window and Transactional Analysis.

 

Organization Process Approaches: Organization Confrontation Meeting, Intergroup Relations Interventions, and Large-Group Interventions.

 

Unit-5
Teaching Hours:8
Human Process Intervention
 

 

Level of Knowledge: Conceptual

 

 

 

Interpersonal and Group Process Approaches: Process Consultation, Third- Party Interventions, Team Building, Johari Window and Transactional Analysis.

 

Organization Process Approaches: Organization Confrontation Meeting, Intergroup Relations Interventions, and Large-Group Interventions.

 

Unit-6
Teaching Hours:8
Techno Structural Interventions
 

 

Level of Knowledge: Conceptual

 

 

 

Restructuring Organizations: Structural Design & Reengineering.  Employee Involvement and Work Design: Motivational Approach, Sociotechnical System Approach and Engineering Approach.

 

Unit-6
Teaching Hours:8
Techno Structural Interventions
 

 

Level of Knowledge: Conceptual

 

 

 

Restructuring Organizations: Structural Design & Reengineering.  Employee Involvement and Work Design: Motivational Approach, Sociotechnical System Approach and Engineering Approach.

 

Unit-6
Teaching Hours:8
Techno Structural Interventions
 

 

Level of Knowledge: Conceptual

 

 

 

Restructuring Organizations: Structural Design & Reengineering.  Employee Involvement and Work Design: Motivational Approach, Sociotechnical System Approach and Engineering Approach.

 

Unit-7
Teaching Hours:10
Strategic Human Resource Management Change Interventions
 

 

Level of Knowledge: Conceptual

 

 

 

Performance Management: Model of Performance Management, Goal Setting and Reward System. Developing talent: Career Planning and Development Interventions, Coaching and Mentoring, Management and Leadership Development Interventions. Managing Workforce Diversity and Wellness: Workforce diversity interventions, Employee Stress and Wellness Interventions. Transformational change: Organization Design and Culture Change, Self-Designing Organizations, Learning Organization, Third-wave organization, Trans- Organizational change- Rationale, Strategic Alliance Interventions, Network Interventions.

 

Unit-7
Teaching Hours:10
Strategic Human Resource Management Change Interventions
 

 

Level of Knowledge: Conceptual

 

 

 

Performance Management: Model of Performance Management, Goal Setting and Reward System. Developing talent: Career Planning and Development Interventions, Coaching and Mentoring, Management and Leadership Development Interventions. Managing Workforce Diversity and Wellness: Workforce diversity interventions, Employee Stress and Wellness Interventions. Transformational change: Organization Design and Culture Change, Self-Designing Organizations, Learning Organization, Third-wave organization, Trans- Organizational change- Rationale, Strategic Alliance Interventions, Network Interventions.

 

Unit-7
Teaching Hours:10
Strategic Human Resource Management Change Interventions
 

 

Level of Knowledge: Conceptual

 

 

 

Performance Management: Model of Performance Management, Goal Setting and Reward System. Developing talent: Career Planning and Development Interventions, Coaching and Mentoring, Management and Leadership Development Interventions. Managing Workforce Diversity and Wellness: Workforce diversity interventions, Employee Stress and Wellness Interventions. Transformational change: Organization Design and Culture Change, Self-Designing Organizations, Learning Organization, Third-wave organization, Trans- Organizational change- Rationale, Strategic Alliance Interventions, Network Interventions.

 

Text Books And Reference Books:

 

1.       Cummings, T.G., & Worley, C.G. (2015).Organization Development and Change. Southwestern: Cengage Learning.

 

Essential Reading / Recommended Reading

 

1.       Anderson, D.L. (2016). Organization Development: The Process of Leading Organizational Change. Sage South Asia.

 

2.       Harvey, D.R., & Brown, R. D. (2013).An Experiential approach to organization development. New Delhi: Pearson Prentice Hall.

 

3.       Wendell, F.L., & Bell, C.H. (2017). Organization Development; Behavioral Science Interventions for Organization Improvement. Prentice Hall of India Private Limited. 

 

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

 

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA642M - SALES AND DISTRIBUTION MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course is designed to help students learn about sales and distribution management  concepts  and  how  to  apply  them to  solve  business  problems. Students will examine the dynamics of business decision making and demonstrate the ability to identify professional selling and negotiation skills, and man management skills. This course brings in features in Distribution Management like channel design, and the different components of distribution such as logistic management and channel information system

 

Course Objectives:

 

        To defining the key concepts in Sales and Distribution Management.

 

        To analyze the strategic role of Sales management in attaining competitive advantage for a firm.

 

        To apply and relate Sales and Distribution Management with other key departments of a firm.

 

        To evaluate emerging and important topics related to Sales and Distribution Management.

            To formulate, plan, manage and control the best processes so that value-addition occurs in the most efficient and effective way.

Learning Outcome

CLO1: Defining the key concepts in Sales and Distribution Management. CLO5 Formulate, plan, manage and control the best processes so that value-addition occurs in the most efficient and effective way.

CLO2: Analyze the strategic role of Sales management in attaining competitive advantage for a firm.

CLO3: Apply and relate Sales and Distribution Management with other key departments of a firm.

CLO4: Evaluate emerging and important topics related to Sales and Distribution Management.

CLO5: Formulate, plan, manage and control the best processes so that value-addition occurs in the most efficient and effective way.

Unit-1
Teaching Hours:7
Introduction to Sales Management
 

Level of Knowledge: Conceptual

Nature and scope of sales management, personal selling objectives, Types of sales management positions, Theories of personal selling, personal selling strategies, sales forecasting and budgeting decisions, emerging trends in selling, ethical leadership, case analysis. – Sales Funnel

 

Unit-1
Teaching Hours:7
Introduction to Sales Management
 

Level of Knowledge: Conceptual

Nature and scope of sales management, personal selling objectives, Types of sales management positions, Theories of personal selling, personal selling strategies, sales forecasting and budgeting decisions, emerging trends in selling, ethical leadership, case analysis. – Sales Funnel

 

Unit-1
Teaching Hours:7
Introduction to Sales Management
 

Level of Knowledge: Conceptual

Nature and scope of sales management, personal selling objectives, Types of sales management positions, Theories of personal selling, personal selling strategies, sales forecasting and budgeting decisions, emerging trends in selling, ethical leadership, case analysis. – Sales Funnel

 

Unit-1
Teaching Hours:7
Introduction to Sales Management
 

Level of Knowledge: Conceptual

Nature and scope of sales management, personal selling objectives, Types of sales management positions, Theories of personal selling, personal selling strategies, sales forecasting and budgeting decisions, emerging trends in selling, ethical leadership, case analysis. – Sales Funnel

 

Unit-2
Teaching Hours:8
Sales Organisation and control
 

 Level of Knowledge: Conceptual

 Purpose of Sales Organisation, setting sales organisation, Types of sales organization structures. Coordinating selling function with other marketing activities, Sales Territory: Concept and process of devising sales territories. Sales forecasting and Sales Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure Sales Quotas: Concept and types.

 

Unit-2
Teaching Hours:8
Sales Organisation and control
 

 Level of Knowledge: Conceptual

 Purpose of Sales Organisation, setting sales organisation, Types of sales organization structures. Coordinating selling function with other marketing activities, Sales Territory: Concept and process of devising sales territories. Sales forecasting and Sales Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure Sales Quotas: Concept and types.

 

Unit-2
Teaching Hours:8
Sales Organisation and control
 

 Level of Knowledge: Conceptual

 Purpose of Sales Organisation, setting sales organisation, Types of sales organization structures. Coordinating selling function with other marketing activities, Sales Territory: Concept and process of devising sales territories. Sales forecasting and Sales Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure Sales Quotas: Concept and types.

 

Unit-2
Teaching Hours:8
Sales Organisation and control
 

 Level of Knowledge: Conceptual

 Purpose of Sales Organisation, setting sales organisation, Types of sales organization structures. Coordinating selling function with other marketing activities, Sales Territory: Concept and process of devising sales territories. Sales forecasting and Sales Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure Sales Quotas: Concept and types.

 

Unit-3
Teaching Hours:9
Managing Sales Force
 

 

Level of Knowledge: Conceptual

Concepts of sales force management: Recruitment and Selection of sales personnel. Sales Training: Areas of sales training: Company specific knowledge, product knowledge, industry and market trend knowledge, and customer education. Compensating and motivating sales force. Routing and scheduling of sales force. Sales audit. Sales Force Metrics

 

 

Unit-3
Teaching Hours:9
Managing Sales Force
 

 

Level of Knowledge: Conceptual

Concepts of sales force management: Recruitment and Selection of sales personnel. Sales Training: Areas of sales training: Company specific knowledge, product knowledge, industry and market trend knowledge, and customer education. Compensating and motivating sales force. Routing and scheduling of sales force. Sales audit. Sales Force Metrics

 

 

Unit-3
Teaching Hours:9
Managing Sales Force
 

 

Level of Knowledge: Conceptual

Concepts of sales force management: Recruitment and Selection of sales personnel. Sales Training: Areas of sales training: Company specific knowledge, product knowledge, industry and market trend knowledge, and customer education. Compensating and motivating sales force. Routing and scheduling of sales force. Sales audit. Sales Force Metrics

 

 

Unit-3
Teaching Hours:9
Managing Sales Force
 

 

Level of Knowledge: Conceptual

Concepts of sales force management: Recruitment and Selection of sales personnel. Sales Training: Areas of sales training: Company specific knowledge, product knowledge, industry and market trend knowledge, and customer education. Compensating and motivating sales force. Routing and scheduling of sales force. Sales audit. Sales Force Metrics

 

 

Unit-4
Teaching Hours:9
Distribution Management
 

 Level of Knowledge: Conceptual

 Managing marketing logistics & channels, Channel Integration - VMS, HMS, Channel Management, and Marketing channel Policies & legal issues.Metrics for Channel Decisions   Digital Channels

 

Unit-4
Teaching Hours:9
Distribution Management
 

 Level of Knowledge: Conceptual

 Managing marketing logistics & channels, Channel Integration - VMS, HMS, Channel Management, and Marketing channel Policies & legal issues.Metrics for Channel Decisions   Digital Channels

 

Unit-4
Teaching Hours:9
Distribution Management
 

 Level of Knowledge: Conceptual

 Managing marketing logistics & channels, Channel Integration - VMS, HMS, Channel Management, and Marketing channel Policies & legal issues.Metrics for Channel Decisions   Digital Channels

 

Unit-4
Teaching Hours:9
Distribution Management
 

 Level of Knowledge: Conceptual

 Managing marketing logistics & channels, Channel Integration - VMS, HMS, Channel Management, and Marketing channel Policies & legal issues.Metrics for Channel Decisions   Digital Channels

 

Unit-5
Teaching Hours:9
Distribution Channel Strategy
 

 Level of Knowledge: Conceptual

Distribution Channels: Concept, Functions and Types. Distribution channel strategy and features of effective channel design. Channel Conflict: Concept and stages, conflict management International distribution strategy                                                                                                        

Unit-5
Teaching Hours:9
Distribution Channel Strategy
 

 Level of Knowledge: Conceptual

Distribution Channels: Concept, Functions and Types. Distribution channel strategy and features of effective channel design. Channel Conflict: Concept and stages, conflict management International distribution strategy                                                                                                        

Unit-5
Teaching Hours:9
Distribution Channel Strategy
 

 Level of Knowledge: Conceptual

Distribution Channels: Concept, Functions and Types. Distribution channel strategy and features of effective channel design. Channel Conflict: Concept and stages, conflict management International distribution strategy                                                                                                        

Unit-5
Teaching Hours:9
Distribution Channel Strategy
 

 Level of Knowledge: Conceptual

Distribution Channels: Concept, Functions and Types. Distribution channel strategy and features of effective channel design. Channel Conflict: Concept and stages, conflict management International distribution strategy                                                                                                        

Unit-6
Teaching Hours:10
Logistics and Supply Chain Management
 

 Level of Knowledge: Conceptual

 Definition & scope of logistics, Components of logistics. Inventory management decisions: Concept of EOQ, ROP, JIT, online inventory management Out bound Logistics: Transportation decision, location and warehousing decisions Concept and scope of Supply chain management. Components of Supply Chain Management.

 

Unit-6
Teaching Hours:10
Logistics and Supply Chain Management
 

 Level of Knowledge: Conceptual

 Definition & scope of logistics, Components of logistics. Inventory management decisions: Concept of EOQ, ROP, JIT, online inventory management Out bound Logistics: Transportation decision, location and warehousing decisions Concept and scope of Supply chain management. Components of Supply Chain Management.

 

Unit-6
Teaching Hours:10
Logistics and Supply Chain Management
 

 Level of Knowledge: Conceptual

 Definition & scope of logistics, Components of logistics. Inventory management decisions: Concept of EOQ, ROP, JIT, online inventory management Out bound Logistics: Transportation decision, location and warehousing decisions Concept and scope of Supply chain management. Components of Supply Chain Management.

 

Unit-6
Teaching Hours:10
Logistics and Supply Chain Management
 

 Level of Knowledge: Conceptual

 Definition & scope of logistics, Components of logistics. Inventory management decisions: Concept of EOQ, ROP, JIT, online inventory management Out bound Logistics: Transportation decision, location and warehousing decisions Concept and scope of Supply chain management. Components of Supply Chain Management.

 

Unit-7
Teaching Hours:8
Recent changes in warehouse and distribution Management
 

 Level of Knowledge: Conceptual

 Distribution plan, elements of distribution, & cost implication, Network design, Quality control monitoring, supply tracking,Warehouse management systems, Warehouse execution system, Cloud transport management system, Enterprise Resource planning, 3PL

 

 

Unit-7
Teaching Hours:8
Recent changes in warehouse and distribution Management
 

 Level of Knowledge: Conceptual

 Distribution plan, elements of distribution, & cost implication, Network design, Quality control monitoring, supply tracking,Warehouse management systems, Warehouse execution system, Cloud transport management system, Enterprise Resource planning, 3PL

 

 

Unit-7
Teaching Hours:8
Recent changes in warehouse and distribution Management
 

 Level of Knowledge: Conceptual

 Distribution plan, elements of distribution, & cost implication, Network design, Quality control monitoring, supply tracking,Warehouse management systems, Warehouse execution system, Cloud transport management system, Enterprise Resource planning, 3PL

 

 

Unit-7
Teaching Hours:8
Recent changes in warehouse and distribution Management
 

 Level of Knowledge: Conceptual

 Distribution plan, elements of distribution, & cost implication, Network design, Quality control monitoring, supply tracking,Warehouse management systems, Warehouse execution system, Cloud transport management system, Enterprise Resource planning, 3PL

 

 

Text Books And Reference Books:

 

  1. Sales Management- Analysis & Decision Making –Johnston & Marshall (Tata McGRAW Hill 9th Edition, India Edition
  2. Krishna K. Havaldar, Vasant M. Cavale (2011) Sales & Distribution Management Tata McGrawHill

 

Essential Reading / Recommended Reading

 

  1. Tanner, J; Honecutt ED Erfmeyer Robert C (2009). Sales Management, Pearson Education.
  2. Johnson, EM etc. (2007). Sales Management: Concepts Practices& Cases, McGraw Hill Co.

A, Nag (2013).Sales and Distribution Management, McGraw Hill.

Evaluation Pattern

 

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

CIA1A-Design a sales process

CIA1B- Apply AIDA model

I, II

20

100%

20

CIA2

Mid Semester Examination

I, II, III

50

50%

25

CIA3

Innovative and sustainable distribution management

IV, V, VI, VII

20

100%

20

ESE

End Semester Examination

ALL

50

60%

30

ATTENDANCE

 

-NA-

05

100%

05

Total

100

 

BBA643E - TECHNOLOGY AND ENTREPRENEURSHIP (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course is designed for students interested in learning about the fundamental issues related to starting and managing technology-based new ventures. The course explores the development of innovative business models and new commercial ventures within the broad field of science and technology. The course encourages students to consider how technology-based solutions can solve economic and socially oriented problems. The course prepares students for more intensive entrepreneurship courses, such as Venture Creation and Entrepreneurial Growth Strategies, which focus on testing, developing, and growing new businesses

Learning Outcome

CO1: Interpret the challenges posed by high technology entrepreneurial ventures and role that technology entrepreneurship plays in the global economy and in society.

CO2: Develop the capabilities to find the opportunities and come up with constructive ideas keeping in mind future demands of the market in a science and technology context;

CO3: Propose new ideas of products/services to the dynamic market.

CO4: Design a business plan to take a science-/technology-based product/service to market; and Pitch a venture to a potential funder or customer.

Unit-1
Teaching Hours:8
Introduction to Technology Management
 

Level of Knowledge: Conceptual

Trends, Opportunities, Challenges for technology entrepreneur, what comes first- Technology or Entrepreneurial idea, Innovation;  Effectuation

Unit-1
Teaching Hours:8
Introduction to Technology Management
 

Level of Knowledge: Conceptual

Trends, Opportunities, Challenges for technology entrepreneur, what comes first- Technology or Entrepreneurial idea, Innovation;  Effectuation

Unit-2
Teaching Hours:8
Five Pillars of Technology Entrepreneurship
 

 Level of Knowledge: Conceptual and Application

 

Five Pillars of Technology Entrepreneurship - Value Creation, The Lean Startup, Customer Discovery and Validation, The Business Model Canvas and The Entrepreneurial Method. 

Unit-2
Teaching Hours:8
Five Pillars of Technology Entrepreneurship
 

 Level of Knowledge: Conceptual and Application

 

Five Pillars of Technology Entrepreneurship - Value Creation, The Lean Startup, Customer Discovery and Validation, The Business Model Canvas and The Entrepreneurial Method. 

Unit-3
Teaching Hours:8
Tools and techniques for Tech-based startup
 

Level of Knowledge: Conceptual and Application

 

Framework for Minimum Viable Product (MVP), Technology selection,acceptance & implementation frame work, Application of Analytic Hierarchy Process (AHP), Pareto Analysis and optimization, Affinity mapping.

Unit-3
Teaching Hours:8
Tools and techniques for Tech-based startup
 

Level of Knowledge: Conceptual and Application

 

Framework for Minimum Viable Product (MVP), Technology selection,acceptance & implementation frame work, Application of Analytic Hierarchy Process (AHP), Pareto Analysis and optimization, Affinity mapping.

Unit-4
Teaching Hours:8
Markets and Product / Service Development
 

Level of Knowledge: Conceptual and Application

 

Product planning and development process, - idea stage, the concept stage, the product development stage, and the test market stage, market segmentation, targeting and assessing the market potential, 

Unit-4
Teaching Hours:8
Markets and Product / Service Development
 

Level of Knowledge: Conceptual and Application

 

Product planning and development process, - idea stage, the concept stage, the product development stage, and the test market stage, market segmentation, targeting and assessing the market potential, 

Unit-5
Teaching Hours:8
Current Scenario on Technology Entrepreneurship
 

Level of Knowledge: Application

 

Understanding of current technology entrepreneurship with respect to government regulations on different technology development and implementation, IP related to technology,   Journey map of technology idea to realization.  

Unit-5
Teaching Hours:8
Current Scenario on Technology Entrepreneurship
 

Level of Knowledge: Application

 

Understanding of current technology entrepreneurship with respect to government regulations on different technology development and implementation, IP related to technology,   Journey map of technology idea to realization.  

Unit-6
Teaching Hours:8
Technology and Visionary Leadership
 

Level of Knowledge: Conceptual and Application

 

Quality triads of technology leaders and practitioners from large corporations as well as startups including creating new opportunities, shaping the future market and social welfare 

Unit-6
Teaching Hours:8
Technology and Visionary Leadership
 

Level of Knowledge: Conceptual and Application

 

Quality triads of technology leaders and practitioners from large corporations as well as startups including creating new opportunities, shaping the future market and social welfare 

Unit-7
Teaching Hours:12
The road ahead for Technology Entrepreneurs
 

Level of Knowledge: Conceptual and Application

 

Application of transformational digital technologies in managing or driving disruption. Introduction to exponential technologies such as Artificial Intelligence, Machine Learning, Augmented Reality, Blockchain and cloud etc.,

Unit-7
Teaching Hours:12
The road ahead for Technology Entrepreneurs
 

Level of Knowledge: Conceptual and Application

 

Application of transformational digital technologies in managing or driving disruption. Introduction to exponential technologies such as Artificial Intelligence, Machine Learning, Augmented Reality, Blockchain and cloud etc.,

Text Books And Reference Books:

Thomas N. Duening, Robert D. Hisrich,  Michael A. Lechter, (2020). Technology Entrepreneurship- Taking Innovation to the Marketplace (Third Edition), Academic Press.

Essential Reading / Recommended Reading

1.Thomas H. Byers Professor Prof. (Author),‎Richard C. Dorf (Author),‎Andrew Nelson Assistant Professor Dr. (Author) (2014). Technology Ventures: From Idea to Enterprise 4th Edition, McGraw-Hill Education

2. Natasha Evers and James Cunningham. (2014). Technology Entrepreneurship: Bringing Innovation to the Marketplace, Palgrave

3. John Bessant and Joe Tidd .Innovation and Entrepreneurship( 2015). Wiley

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 
                 

 

 

BBA643F - PROJECT AND INFRASTRUCTURE FINANCE (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

Project finance is a well-established technique for raising funds for large scale projects that require huge capital expenditure but have long term pay-offs. The pay-offs to the financiers come from the estimated cash flows of the project, as the sponsors of these projects often ring-fence their position statements from the risks of the project. It requires asset-specific financial structuring to minimize the risks and enhance the expected returns for their stakeholders. Presently, Infrastructure development lies at the nexus of economic growth, productive investment, job creation, and poverty reduction. This developmental line works on expanding infrastructure finance markets across economies, leveraging private funding from institutional investors and from various Government bodies. This course is specifically designed for students seeking to understand the technical dynamics of investment in large-scale projects and to develop the skills in managing long term project and infrastructure finance. 

 

Course Objectives:

●To understand the role of Project and Infrastructure Finance in Emerging Markets

●To assess the public-private partnerships (PPP) and Private Finance Initiatives (PFI) in India

●To evaluate finance option, cost determination, value creation and structure of large-scale infrastructure projects 

●To analyse project risks and associate reward measurement with the projects

●To build a deep understanding of different business culture and regulatory norms applicable to infrastructure projects with multiple stakeholder patterns. 

 

Learning Outcome

CO1: Determine a systematic approach towards project financing methods to raise and create value for infrastructure and large-scale projects.

CO2: Demonstrate a critical ability to analyses and structure project development phases.

CO3: Asses the techniques to mitigate specific risks and provide incentives in infrastructure projects.

CO4: Formulate a rigorous business plan to finance an infrastructure project.

CO5: Asses the social cost benefits derived through infrastructure developmental projects

Unit-1
Teaching Hours:4
UNIT : I Introduction to Project and Infrastructure Finance
 

Level of Knowledge: Conceptual

Definition of Project Finance (Basel II Guidelines) , Rationale and scope of Infrastructure and Finance, Capital Expenditure Decisions,  Traditional On-balance-sheet Financing, From Corporate to Project Finance, Leveraging Project Finance to Fund Infrastructure, RBI and Infrastructure Lending (Addendum) . 

 

Unit-1
Teaching Hours:4
UNIT : I Introduction to Project and Infrastructure Finance
 

Level of Knowledge: Conceptual

Definition of Project Finance (Basel II Guidelines) , Rationale and scope of Infrastructure and Finance, Capital Expenditure Decisions,  Traditional On-balance-sheet Financing, From Corporate to Project Finance, Leveraging Project Finance to Fund Infrastructure, RBI and Infrastructure Lending (Addendum) . 

 

Unit-2
Teaching Hours:6
UNIT: II Project Finance and PPP Module
 

Level of Knowledge: Conceptual

Conceptual Framework – Public Private Partnerships (PPP) and Project Finance Loans, Current Status of Global Project Finance Markets, Sources of Funds for Large Projects (Domestic Commercial Banks; Infrastructure Finance by Non-banking Finance Companies; Insurance and Pension Funds; External Commercial Borrowings; Insurance and Pension Funds; Real Estate Investment Trusts and Infrastructure Investment Trusts)  Role of IDFC, ILFS Limited, IIFC Limited, Multilateral Agencies (IFC, ADB, AIIB), Issues Faced in India. 

 

Unit-2
Teaching Hours:6
UNIT: II Project Finance and PPP Module
 

Level of Knowledge: Conceptual

Conceptual Framework – Public Private Partnerships (PPP) and Project Finance Loans, Current Status of Global Project Finance Markets, Sources of Funds for Large Projects (Domestic Commercial Banks; Infrastructure Finance by Non-banking Finance Companies; Insurance and Pension Funds; External Commercial Borrowings; Insurance and Pension Funds; Real Estate Investment Trusts and Infrastructure Investment Trusts)  Role of IDFC, ILFS Limited, IIFC Limited, Multilateral Agencies (IFC, ADB, AIIB), Issues Faced in India. 

 

Unit-3
Teaching Hours:10
UNIT: III - Generation and Screening of Project Ideas
 

Level of Knowledge: Analytical

Generation of ideas – Monitoring the environment - regulatory framework for projects - corporate appraisal - preliminary screening - project rating index. Sources of positive NPV qualities of a successful entrepreneur - the porter model for estimation of profit potential of industries. Market and demand analysis: Situational analysis and specification of objectives. Technical Analysis: Study of Material Inputs and Utilities – Manufacturing Process and technology. 

 

Unit-3
Teaching Hours:10
UNIT: III - Generation and Screening of Project Ideas
 

Level of Knowledge: Analytical

Generation of ideas – Monitoring the environment - regulatory framework for projects - corporate appraisal - preliminary screening - project rating index. Sources of positive NPV qualities of a successful entrepreneur - the porter model for estimation of profit potential of industries. Market and demand analysis: Situational analysis and specification of objectives. Technical Analysis: Study of Material Inputs and Utilities – Manufacturing Process and technology. 

 

Unit-4
Teaching Hours:10
UNIT: IV ? Valuing the Project and Project Cash Flows
 

Level of Knowledge: Analytical

Operating Cash Flows – Creating Cash Flow Models (Gross Revenues, Operating Expenditure, Net working capital, Capita Expenditure , Salvage Value, Free Cash flow to the project, Financing costs, Forecasting cash flows), Free cash flow and Capital cash flow methods of valuing projects, Credit Ratios, Accounting Ratios, Optimal Capital Structure. 

Estimation of cost of project and means of financing - estimates of sales and production - cost of production - working capital requirement and its financing - estimates of working results – breakeven points - projected cash flow statement - projected balance sheet. Assessment of the Tax Burden.

 

Unit-4
Teaching Hours:10
UNIT: IV ? Valuing the Project and Project Cash Flows
 

Level of Knowledge: Analytical

Operating Cash Flows – Creating Cash Flow Models (Gross Revenues, Operating Expenditure, Net working capital, Capita Expenditure , Salvage Value, Free Cash flow to the project, Financing costs, Forecasting cash flows), Free cash flow and Capital cash flow methods of valuing projects, Credit Ratios, Accounting Ratios, Optimal Capital Structure. 

Estimation of cost of project and means of financing - estimates of sales and production - cost of production - working capital requirement and its financing - estimates of working results – breakeven points - projected cash flow statement - projected balance sheet. Assessment of the Tax Burden.

 

Unit-5
Teaching Hours:10
UNIT: V ? Measurement of Risk
 

Level of Knowledge: Analytical

Types (pre-construction risks, Construction risk,  Cost risk component, Sponsor risk, Management risk, Technology risk, Supply risk, Market risk, Legal risk) and Measure of Risk . Special Decision Situations: Choice between Mutually Exclusive Projects of unequal life - Optimal Timing Decision - Determination of Economic Life - inter-relationships between Investment and Financing aspects. Assessing and lose characteristic – Default risk.

 

Unit-5
Teaching Hours:10
UNIT: V ? Measurement of Risk
 

Level of Knowledge: Analytical

Types (pre-construction risks, Construction risk,  Cost risk component, Sponsor risk, Management risk, Technology risk, Supply risk, Market risk, Legal risk) and Measure of Risk . Special Decision Situations: Choice between Mutually Exclusive Projects of unequal life - Optimal Timing Decision - Determination of Economic Life - inter-relationships between Investment and Financing aspects. Assessing and lose characteristic – Default risk.

 

Unit-6
Teaching Hours:6
UNIT: VI - Social Cost Benefit Analysis
 

Level of Knowledge: Analytical

Rationale for Social Cost Benefit Analysis (SCBA) – UNIDO Approach to SCBA - Little and Mirle Approach to SCBA, Qualitative Considerations-Social Cost Benefit Analysis, Contribution to Government Revenue, Political Stability, Priority and Evaluation of International Competitiveness.

 

Unit-6
Teaching Hours:6
UNIT: VI - Social Cost Benefit Analysis
 

Level of Knowledge: Analytical

Rationale for Social Cost Benefit Analysis (SCBA) – UNIDO Approach to SCBA - Little and Mirle Approach to SCBA, Qualitative Considerations-Social Cost Benefit Analysis, Contribution to Government Revenue, Political Stability, Priority and Evaluation of International Competitiveness.

 

Unit-7
Teaching Hours:10
UNIT: VII - Project Management Tools & Techniques
 

Level of Knowledge: Analytical

Classical Technique, Network techniques for Project Management - Development of Project Network - Time Estimation (Gantt Chart) - Determination of critical path - scheduling when resources are limit - PERT and CPM models - Network cost system (Only Problems on Resources Allocation and resources leveling), Waterfall / Linear, Scrum- Agile Project Management Technique.  Project review and administrative aspects: Initial review – Performance evaluation - Abandonment analysis. 

 

Unit-7
Teaching Hours:10
UNIT: VII - Project Management Tools & Techniques
 

Level of Knowledge: Analytical

Classical Technique, Network techniques for Project Management - Development of Project Network - Time Estimation (Gantt Chart) - Determination of critical path - scheduling when resources are limit - PERT and CPM models - Network cost system (Only Problems on Resources Allocation and resources leveling), Waterfall / Linear, Scrum- Agile Project Management Technique.  Project review and administrative aspects: Initial review – Performance evaluation - Abandonment analysis. 

 

Unit-8
Teaching Hours:4
UNIT: VIII - Project Financing in India (Infrastructure Finance in India)
 

Level of Knowledge: Conceptual

Means of Finance - Norms and Policies of Financial Institutions - SEBI Guidelines - Sample Financing plans - structure of Financial Institutions in India - Schemes of assistance - Term Loans procedures - Project Appraisal by Financial Institutions. Regulatory Norms 

 

Unit-8
Teaching Hours:4
UNIT: VIII - Project Financing in India (Infrastructure Finance in India)
 

Level of Knowledge: Conceptual

Means of Finance - Norms and Policies of Financial Institutions - SEBI Guidelines - Sample Financing plans - structure of Financial Institutions in India - Schemes of assistance - Term Loans procedures - Project Appraisal by Financial Institutions. Regulatory Norms 

 

Text Books And Reference Books:

1.  Vikas Srivastava and Rajaraman V (2017) Project and Infrastructure Finance: Corporate Banking Perspective. Oxford University Press. 

Essential Reading / Recommended Reading

1.Prasanna Chandra (2011). Project Preparation Appraisal Budgeting and Implementation. New Delhi. Tata McGraw Hill.

2.Stefano Gatti (2018) Project Finance in Theory and Practice: Designing, Structuring and Financing Private and Public Projects, Elsevier, 3rd edition. 

3.Bagchi S K (2010) Project Infrastructure Finance Ane Books Pvt Ltd.,

4.Bennet P. Lientz, Kathryn P. Rea (2010). Breakthrough Technology Project Management. New Delhi. Academic Press.

5.Machiraju, H.R. (2009). Introduction to Project Finance. New Delhi. Vikas Publishing House.

6.Narendra Singh (2009). Problems and Solutions in Project Management and Control. New Delhi. Himalaya Publishing House.

7.Rao.P.C.K (2009). Project Management and control. New Delhi. Sultan Chand & Sons.

8.Vasanth Desai (2008). Project Management. New Delhi. Himalaya Publishing House.

Evaluation Pattern

CIA-I : 20 Marks

CIA-II (MSE) : 25 Marks

CIA-III : 20 Marks

ESE: 30 Marks

Attendance: 5 Marks

BBA643H - STRATEGIC HUMAN RESOURCE MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

Strategic human resource management is very critical to a firm’s success in the contemporary business world. This course explores the strategic role of human resources in organizational performance, human resource environment in organizations, human resource evaluation, measuring employee performance, mentoring and career management. This course provides an insight on how human resources can be looked at from an investment perspective and how an integration of human resource strategy and business strategy becomes a point of competitive advantage for companies.

 

Course Objectives:

 

        To understand different theoretical approaches to SHRM and the linkage between HR strategy and business strategy

 

        To discuss the significance of viewing human resources as investment and a source of sustainable competitive advantage

 

        To analyze the relationship between business strategy and human resource planning

 

        To determine the linkage between business strategy and compensation strategy

      ●    To examine the human aspect of strategic implementation.

Learning Outcome

CO1: Interpret the opportunities and challenges posed by business environment to human resources management.

CO2: Develop different SHRM approaches in implementing business strategies to manage challenges of business environment

CO3: Choose an appropriate framework in analyzing the significance of human resources as investment and as a source of sustainable competitive advantage

CO4: Propose and apply HR strategy in relations to business strategy

CO5: Evaluate social and ethical issues related to adopting a human resource strategy.

CO6: Formulate HR policies and program to address the social and ethical issues.

Unit-1
Teaching Hours:8
Introduction to Strategic HRM
 

 

Definition of SHRM, Need and Importance of SHRM – From Traditional HRM to SHRM – Linking HR Strategy with Business Strategy- Developing an HRM Plan - Gaining Competitive Advantage through HR, on becoming a strategic partner, The VRIO Framework, The changing role of HR, Future Challenges of HR.

 

Case Reading: Human resource management in the changing business environment of the Indian construction industry: a case study. (Shah & Sankar, 2013)

 

Unit-1
Teaching Hours:8
Introduction to Strategic HRM
 

 

Definition of SHRM, Need and Importance of SHRM – From Traditional HRM to SHRM – Linking HR Strategy with Business Strategy- Developing an HRM Plan - Gaining Competitive Advantage through HR, on becoming a strategic partner, The VRIO Framework, The changing role of HR, Future Challenges of HR.

 

Case Reading: Human resource management in the changing business environment of the Indian construction industry: a case study. (Shah & Sankar, 2013)

 

Unit-1
Teaching Hours:8
Introduction to Strategic HRM
 

 

Definition of SHRM, Need and Importance of SHRM – From Traditional HRM to SHRM – Linking HR Strategy with Business Strategy- Developing an HRM Plan - Gaining Competitive Advantage through HR, on becoming a strategic partner, The VRIO Framework, The changing role of HR, Future Challenges of HR.

 

Case Reading: Human resource management in the changing business environment of the Indian construction industry: a case study. (Shah & Sankar, 2013)

 

Unit-1
Teaching Hours:8
Introduction to Strategic HRM
 

 

Definition of SHRM, Need and Importance of SHRM – From Traditional HRM to SHRM – Linking HR Strategy with Business Strategy- Developing an HRM Plan - Gaining Competitive Advantage through HR, on becoming a strategic partner, The VRIO Framework, The changing role of HR, Future Challenges of HR.

 

Case Reading: Human resource management in the changing business environment of the Indian construction industry: a case study. (Shah & Sankar, 2013)

 

Unit-2
Teaching Hours:8
Human Resource Environment
 

 

Technology and Structure, Workforce Diversity, Societal and Demographic Changes, Change in Employment Relationships - Temporary and Contract Labor; Global Environment, Global Competition.

 

Case Readings: Using diversity, equity and inclusion to drive outcomes at CareerStaff unlimited. (Guglielmo et al., 2021)

 

Unit-2
Teaching Hours:8
Human Resource Environment
 

 

Technology and Structure, Workforce Diversity, Societal and Demographic Changes, Change in Employment Relationships - Temporary and Contract Labor; Global Environment, Global Competition.

 

Case Readings: Using diversity, equity and inclusion to drive outcomes at CareerStaff unlimited. (Guglielmo et al., 2021)

 

Unit-2
Teaching Hours:8
Human Resource Environment
 

 

Technology and Structure, Workforce Diversity, Societal and Demographic Changes, Change in Employment Relationships - Temporary and Contract Labor; Global Environment, Global Competition.

 

Case Readings: Using diversity, equity and inclusion to drive outcomes at CareerStaff unlimited. (Guglielmo et al., 2021)

 

Unit-2
Teaching Hours:8
Human Resource Environment
 

 

Technology and Structure, Workforce Diversity, Societal and Demographic Changes, Change in Employment Relationships - Temporary and Contract Labor; Global Environment, Global Competition.

 

Case Readings: Using diversity, equity and inclusion to drive outcomes at CareerStaff unlimited. (Guglielmo et al., 2021)

 

Unit-3
Teaching Hours:8
An Investment perspective of Human resources
 

 

Human resource investment considerations, investments in T&D, investment practices for improved retention, investments in job secure workforce, ethical implications of employment practices, non-traditional investment approaches.

 

Case Reading:

 

  1. Finding, training, and keeping best service workers;(Dandira, 2012)
  2. Retaining human capital: a danger zone for METAL STAR;(Kong et al., 2021)

 

Unit-3
Teaching Hours:8
An Investment perspective of Human resources
 

 

Human resource investment considerations, investments in T&D, investment practices for improved retention, investments in job secure workforce, ethical implications of employment practices, non-traditional investment approaches.

 

Case Reading:

 

  1. Finding, training, and keeping best service workers;(Dandira, 2012)
  2. Retaining human capital: a danger zone for METAL STAR;(Kong et al., 2021)

 

Unit-3
Teaching Hours:8
An Investment perspective of Human resources
 

 

Human resource investment considerations, investments in T&D, investment practices for improved retention, investments in job secure workforce, ethical implications of employment practices, non-traditional investment approaches.

 

Case Reading:

 

  1. Finding, training, and keeping best service workers;(Dandira, 2012)
  2. Retaining human capital: a danger zone for METAL STAR;(Kong et al., 2021)

 

Unit-3
Teaching Hours:8
An Investment perspective of Human resources
 

 

Human resource investment considerations, investments in T&D, investment practices for improved retention, investments in job secure workforce, ethical implications of employment practices, non-traditional investment approaches.

 

Case Reading:

 

  1. Finding, training, and keeping best service workers;(Dandira, 2012)
  2. Retaining human capital: a danger zone for METAL STAR;(Kong et al., 2021)

 

Unit-4
Teaching Hours:10
Human resource planning
 

 

Strategic role of HRP, overview of HRP, managerial issues in planning, selecting forecasting techniques, forecasting the supply of HR, forecasting the demand.  Efficient utilization of HR, dealing with employee shortages, selection of employees, dealing with employee surpluses, special implementation challenges.

 

Case Reading:Closed Loop: the art of succession planning; (Boyd & Ronnie, 2021)

 

Unit-4
Teaching Hours:10
Human resource planning
 

 

Strategic role of HRP, overview of HRP, managerial issues in planning, selecting forecasting techniques, forecasting the supply of HR, forecasting the demand.  Efficient utilization of HR, dealing with employee shortages, selection of employees, dealing with employee surpluses, special implementation challenges.

 

Case Reading:Closed Loop: the art of succession planning; (Boyd & Ronnie, 2021)

 

Unit-4
Teaching Hours:10
Human resource planning
 

 

Strategic role of HRP, overview of HRP, managerial issues in planning, selecting forecasting techniques, forecasting the supply of HR, forecasting the demand.  Efficient utilization of HR, dealing with employee shortages, selection of employees, dealing with employee surpluses, special implementation challenges.

 

Case Reading:Closed Loop: the art of succession planning; (Boyd & Ronnie, 2021)

 

Unit-4
Teaching Hours:10
Human resource planning
 

 

Strategic role of HRP, overview of HRP, managerial issues in planning, selecting forecasting techniques, forecasting the supply of HR, forecasting the demand.  Efficient utilization of HR, dealing with employee shortages, selection of employees, dealing with employee surpluses, special implementation challenges.

 

Case Reading:Closed Loop: the art of succession planning; (Boyd & Ronnie, 2021)

 

Unit-5
Teaching Hours:8
Strategy implementation: development and reward management
 

 

Employee development, strategically oriented performance measurement systems, strategically oriented compensation systems.

 

Case Readings: Reward encourages beast.... oops, best! (Purohit, 2018)

 

Unit-5
Teaching Hours:8
Strategy implementation: development and reward management
 

 

Employee development, strategically oriented performance measurement systems, strategically oriented compensation systems.

 

Case Readings: Reward encourages beast.... oops, best! (Purohit, 2018)

 

Unit-5
Teaching Hours:8
Strategy implementation: development and reward management
 

 

Employee development, strategically oriented performance measurement systems, strategically oriented compensation systems.

 

Case Readings: Reward encourages beast.... oops, best! (Purohit, 2018)

 

Unit-5
Teaching Hours:8
Strategy implementation: development and reward management
 

 

Employee development, strategically oriented performance measurement systems, strategically oriented compensation systems.

 

Case Readings: Reward encourages beast.... oops, best! (Purohit, 2018)

 

Unit-6
Teaching Hours:10
Retrenchment Strategies
 

 

Understanding what is “Retrenchment” and “Redundancy”, Selection of Employees for Retrenchment, Downsizing, HR Outsourcing and Employee Leasing.

 

Case Reading: Hyatt’s housekeeper debacle; (Landau, 2013)

 

Unit-6
Teaching Hours:10
Retrenchment Strategies
 

 

Understanding what is “Retrenchment” and “Redundancy”, Selection of Employees for Retrenchment, Downsizing, HR Outsourcing and Employee Leasing.

 

Case Reading: Hyatt’s housekeeper debacle; (Landau, 2013)

 

Unit-6
Teaching Hours:10
Retrenchment Strategies
 

 

Understanding what is “Retrenchment” and “Redundancy”, Selection of Employees for Retrenchment, Downsizing, HR Outsourcing and Employee Leasing.

 

Case Reading: Hyatt’s housekeeper debacle; (Landau, 2013)

 

Unit-6
Teaching Hours:10
Retrenchment Strategies
 

 

Understanding what is “Retrenchment” and “Redundancy”, Selection of Employees for Retrenchment, Downsizing, HR Outsourcing and Employee Leasing.

 

Case Reading: Hyatt’s housekeeper debacle; (Landau, 2013)

 

Unit-7
Teaching Hours:8
Human Aspect of Strategies Implementation
 

 

Organization Culture, Culture and Leadership, Human Side of Merger and Acquisition, Organizational Power and Politics.

 

Case Readings: Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank. (Jain & Jaisinghani, 2017)

 

Unit-7
Teaching Hours:8
Human Aspect of Strategies Implementation
 

 

Organization Culture, Culture and Leadership, Human Side of Merger and Acquisition, Organizational Power and Politics.

 

Case Readings: Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank. (Jain & Jaisinghani, 2017)

 

Unit-7
Teaching Hours:8
Human Aspect of Strategies Implementation
 

 

Organization Culture, Culture and Leadership, Human Side of Merger and Acquisition, Organizational Power and Politics.

 

Case Readings: Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank. (Jain & Jaisinghani, 2017)

 

Unit-7
Teaching Hours:8
Human Aspect of Strategies Implementation
 

 

Organization Culture, Culture and Leadership, Human Side of Merger and Acquisition, Organizational Power and Politics.

 

Case Readings: Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank. (Jain & Jaisinghani, 2017)

 

Text Books And Reference Books:

Greer, C.R. (2017). Strategic Human Resource Management (3ndedi), Pearson education

Essential Reading / Recommended Reading

 

  1. Agarwala, T. (2010). Strategic Human Resource Management, Oxford University Press.
  2. Paauwe, J. (2017). Strategy, HRM, and performance: A contextual approach (Second edition.). Oxford: Oxford university press.
  3. Armstrong, M. 1, & Armstrong, M. (2016). Armstrong's Handbook of Strategic Human Resource Management (6th Ed.). London: Kogan Page.

 

 

 

Case Readings:

 

1.                  Boyd, S., & Ronnie, L. (2021). Closed Loop: the art of succession planning. Emerald Emerging Markets Case Studies, 11(4), 1–25. https://doi.org/10.1108/EEMCS-05-2021-0142

 

2.      Dandira, M. (2012). Finding, training, and keeping the best service workers. Emerald Emerging Markets Case Studies, 2(4), 1–3. https://doi.org/10.1108/20450621211256256

 

3.      Guglielmo, M., Edwards, S., DiBernardino, F., & Coughlin, M. (2021). Using diversity, equity and inclusion to drive outcomes at CareerStaff unlimited. The Case For Women, 1–19. https://doi.org/10.1108/cfw.2020.000017

 

4.      Jain, N. R., & Jaisinghani, D. (2017). Overcoming the HR challenge: a case of merger of Kotak Mahindra Bank and ING Vysya Bank. Emerald Emerging Markets Case Studies, 7(2), 1–16. https://doi.org/10.1108/EEMCS-09-2016-0187

 

5.      Kong, S. M., Muthuveloo, R., Chan, J. I. L., Nezakati, H., & Joshi, J. P. (2021). Retaining human capital: a danger zone for METAL STAR. Emerald Emerging Markets Case Studies, 11(1), 1–33. https://doi.org/10.1108/EEMCS-09-2020-0330

 

6.      Landau, J. (2013). Hyatt ’ s housekeeper debacle. 9(2), 17–26.

 

7.      Purohit, N. (2018). Reward encourages the beast...oops, best! Emerald Emerging Markets Case Studies, 8(4), 1–17. https://doi.org/10.1108/EEMCS-07-2017-0188

 

8.Shah, S., & Sankar, R. N. A. (2013). Human resource management in the changing business environment of the Indian construction industry: a case study. Emerald Emerging Markets Case Studies, 3(6), 1–17. https://doi.org/10.1108/EEMCS-05-2012-0095

 

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

25

20

5

30

100

Nature

Individual  Assignment

Written Examination

Individual Assignment

 

 Written Examination

 

BBA643M - RURAL MARKETING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The course introduces the student to the various aspects of Indian rural markets as the study of rural marketing has become significant because of the saturation of the urban markets and the increase in the purchasing power of the rural population. It covers aspects like relevance and scope of rural market in India, the environment prevailing these dynamics involved in the behavior of rural consumers, rural market segmentation and targeting. It also goes in details for explaining the product strategy adopted by the companies for rural market, pricing strategy and rural distributions includes traditional and modern channels.

 

Course Objectives:

 

        To illustrate the evolution of rural market and classification of rural marketing

 

        To plan the STP for rural markets.

 

        To apply the marketing mix and branding concepts for rural markets

 

        To analyse pricing and distribution strategy for a rural market

             To recommend a rural communication with help of rural financial services

Learning Outcome

CO1: Explore the various facets of rural marketing and develop an insight into rural marketing regarding different concepts and basic practices in this area.

CO2: Identify the challenges and opportunities in the field of rural marketing for the budding managers and also expose the students to the rural market environment and the emerging challenges in the globalization of the economies.

CO3: To acquaint the students with the appropriate concepts and techniques in the area of rural marketing.

CO4: Apply adaptations to the rural marketing mix (4 A's) to meet the needs of rural consumers

CO5: Understand the concept and methodology for conducting the research in rural marke

Unit-1
Teaching Hours:10
Introduction to Rural Markets
 

 

Level of Knowledge: Conceptual

 

 

Definition, scope of rural marketing, their evolution over period of time and Demographic pattern of Rural Market concepts, and components of rural markets, classification of rural markets, rural vs. urban markets. Need for rural marketing, types of rural customers, Evolution of Rural Marketing: Pre-1960s, 1960-1990 and 1990 – Present Rural Market Structure, Size of Rural Market, FMCG Market and Durable Market, Literacy Levels, Expenditure Pattern, Factors affecting Rural Consumer

Unit-1
Teaching Hours:10
Introduction to Rural Markets
 

 

Level of Knowledge: Conceptual

 

 

Definition, scope of rural marketing, their evolution over period of time and Demographic pattern of Rural Market concepts, and components of rural markets, classification of rural markets, rural vs. urban markets. Need for rural marketing, types of rural customers, Evolution of Rural Marketing: Pre-1960s, 1960-1990 and 1990 – Present Rural Market Structure, Size of Rural Market, FMCG Market and Durable Market, Literacy Levels, Expenditure Pattern, Factors affecting Rural Consumer

Unit-2
Teaching Hours:10
Rural Market & STP
 

 

Level of Knowledge: Conceptual

 

 

 

Rise of Consumerism, Consumer Buying Process, Opinion Leadership Process, Diffusion of Innovation, Brand Loyalty, Growing connectivity in rural India, role of rural women& rural youth. Segmenting, Targeting and Positioning, Segmentation- Heterogeneity in Rural,   Prerequisites for Effective Segmentation, Degrees of Segmentation, Basis of Segmentation and Approaches to Rural Segmentation- Targeting- Evaluation and Selection of Segments, Coverage of Segments, Positioning- Identifying the positioning Concept, Selecting the positioning Concept, Developing the Concept, Communicating the Concept, Urban vs. rural marketing. Rural consumer behaviour – buyer characteristics, decision process, and behaviour patterns, evaluation procedure, brand loyalty, innovation adoption

 

Unit-2
Teaching Hours:10
Rural Market & STP
 

 

Level of Knowledge: Conceptual

 

 

 

Rise of Consumerism, Consumer Buying Process, Opinion Leadership Process, Diffusion of Innovation, Brand Loyalty, Growing connectivity in rural India, role of rural women& rural youth. Segmenting, Targeting and Positioning, Segmentation- Heterogeneity in Rural,   Prerequisites for Effective Segmentation, Degrees of Segmentation, Basis of Segmentation and Approaches to Rural Segmentation- Targeting- Evaluation and Selection of Segments, Coverage of Segments, Positioning- Identifying the positioning Concept, Selecting the positioning Concept, Developing the Concept, Communicating the Concept, Urban vs. rural marketing. Rural consumer behaviour – buyer characteristics, decision process, and behaviour patterns, evaluation procedure, brand loyalty, innovation adoption

 

Unit-3
Teaching Hours:8
Marketing Mix and New Product Development for Rural Market
 

 

Level of Knowledge: Conceptual

 

 

 

Product Strategy Introduction, Marketing Mix Challenges, Product concepts classification-Five Levels Products, Classification of Products, Rural Product Categories – Fast moving Consumer goods, Consumer Durables, Agriculture Goods, Services, New Product Development Consumer Adoption Process, Product life cycle, Product Mix, Branding in Rural India- Brand building in Rural India, Brand Spectrum in Rural, Brand Loyalty Vs Stickiness, Fake Brands: Lookalikes, Spell-alike, Duplicates

 

Unit-3
Teaching Hours:8
Marketing Mix and New Product Development for Rural Market
 

 

Level of Knowledge: Conceptual

 

 

 

Product Strategy Introduction, Marketing Mix Challenges, Product concepts classification-Five Levels Products, Classification of Products, Rural Product Categories – Fast moving Consumer goods, Consumer Durables, Agriculture Goods, Services, New Product Development Consumer Adoption Process, Product life cycle, Product Mix, Branding in Rural India- Brand building in Rural India, Brand Spectrum in Rural, Brand Loyalty Vs Stickiness, Fake Brands: Lookalikes, Spell-alike, Duplicates

 

Unit-4
Teaching Hours:8
Pricing Strategy & Rural Distribution
 

 

Level of Knowledge: Conceptual

 

 

 

Pricing Strategy / Pricing Objectives, Pricing Methods

 

Introduction: Accessing Rural Markets, Coverage Status in Rural Markets, Channels of Distribution, Evolution of Rural Distribution Systems- Wholesaling, Rural Retail System, Vans, Rural Mobile Traders: The last Mile Distribution, Haats/Shandies, Public Distribution System, Co-operative Societies Behavior of the Channel, Prevalent Rural Distribution Models

 

Unit-4
Teaching Hours:8
Pricing Strategy & Rural Distribution
 

 

Level of Knowledge: Conceptual

 

 

 

Pricing Strategy / Pricing Objectives, Pricing Methods

 

Introduction: Accessing Rural Markets, Coverage Status in Rural Markets, Channels of Distribution, Evolution of Rural Distribution Systems- Wholesaling, Rural Retail System, Vans, Rural Mobile Traders: The last Mile Distribution, Haats/Shandies, Public Distribution System, Co-operative Societies Behavior of the Channel, Prevalent Rural Distribution Models

 

Unit-5
Teaching Hours:8
Rural Distribution Models
 

 

Level of Knowledge: Conceptual

 

 

 

Distribution Models of FMCG Companies, Distribution Model of Durable Companies, Distribution of fake products, Emerging Distribution Models- Corporate –SHG Linkage, Satellite Distribution, Syndicated Distribution, ITC’s Distribution Model, Petrol pumps and Extension counters, Barefoot agents, Agricultural agents, Agricultural input dealers, Ideal distribution model for Rural Market. Innovations in rural markets: ICT in Rural Distribution, Project i - Shakti – HUL, Project e-Choupal – ITC

 

Unit-5
Teaching Hours:8
Rural Distribution Models
 

 

Level of Knowledge: Conceptual

 

 

 

Distribution Models of FMCG Companies, Distribution Model of Durable Companies, Distribution of fake products, Emerging Distribution Models- Corporate –SHG Linkage, Satellite Distribution, Syndicated Distribution, ITC’s Distribution Model, Petrol pumps and Extension counters, Barefoot agents, Agricultural agents, Agricultural input dealers, Ideal distribution model for Rural Market. Innovations in rural markets: ICT in Rural Distribution, Project i - Shakti – HUL, Project e-Choupal – ITC

 

Unit-6
Teaching Hours:8
Rural Communication ? Conventional & Unconventional
 

 

Level of Knowledge: Conceptual

 

 

 

Challenges in Rural Communication, A view of Communication Process, Developing Effective- Profiling the Target Audience, determining communication objectives, designing the message, selecting the communication channels, deciding the promotion mix, Creating advertisement for rural audiences’ rural media- Mass media. Non- Conventional Media, melas, Haats, Interactive games, folk media, puppet shows, POP displays, Personalized media, Rural Media: The importance of the two-step flow of communication Media Typology, The Media Model, Media innovation

 

Unit-6
Teaching Hours:8
Rural Communication ? Conventional & Unconventional
 

 

Level of Knowledge: Conceptual

 

 

 

Challenges in Rural Communication, A view of Communication Process, Developing Effective- Profiling the Target Audience, determining communication objectives, designing the message, selecting the communication channels, deciding the promotion mix, Creating advertisement for rural audiences’ rural media- Mass media. Non- Conventional Media, melas, Haats, Interactive games, folk media, puppet shows, POP displays, Personalized media, Rural Media: The importance of the two-step flow of communication Media Typology, The Media Model, Media innovation

 

Unit-7
Teaching Hours:8
Rural Financial Services
 

 

Level of Knowledge: Conceptual

 

 

 

Development banking – social banking – banking structure: commercial banks, cooperative, RRBS constraints in credit delivery system - NABARD and rural development –Innovative Credit Delivery Systems, Micro Finance, Financial Products in Rural Area

 

Unit-7
Teaching Hours:8
Rural Financial Services
 

 

Level of Knowledge: Conceptual

 

 

 

Development banking – social banking – banking structure: commercial banks, cooperative, RRBS constraints in credit delivery system - NABARD and rural development –Innovative Credit Delivery Systems, Micro Finance, Financial Products in Rural Area

 

Text Books And Reference Books:

 

  1. Kashyap, P.(2013). Rural Marketing (2nd edi), Pearson Education
  2. Krishnamoorthy, R (2013). Rural Marketing (3rd Edi), Himalaya Publishing House

 

Essential Reading / Recommended Reading

 

1.       M Gopalswamy T.P (2009). Rural Marketing (3rd edi),  Vikas Publishing house.

 

2.       Dogra (2007). Rural Marketing (7th edi), Tata McGraw-Hill Education.

 

3.       Krishnamacharyulu C.G. (2011). Cases in Rural Marketing. (2nd ed). Pearson Education.

 

4.       Mathur, U.C. (2008). Rural Marketing(1st edi). Excel books.

 

5.       Prahlad C.K (2005). Fortune at the bottom of the Pyramid. Wharton School Publishing.

 

6.       Allen R.K, (2005). Bringing new technology to market (1st edi). Prentice Hall Publication.

 

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA644E - QUALITY MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

 

Course Description:

Total quality management (TQM) is a philosophy, methodology and system of tools aimed to create and maintain mechanism of organization’s continuous improvement. It involves all departments and employees into improvement of processes and products. It helps to reduce costs and to meet and exceed needs and expectations of customers and other stakeholders of an organization. This course covers the fundamentals and requirements for a Quality Management System. It provides a basic knowledge of concepts, philosophies, and requirements for the series of standards and management systems. Quality management is a major business strategy for increasing productivity and gaining competitive advantage in all industries and types of organizations. This course covers differing perspectives and definitions of quality; tools and techniques for managing quality and continuous improvement; statistical methods; creation and interpretation of control charts; and Six Sigma tools for detection and isolation of sources of variation, process control, and capability analysis. The goal is to develop an operational use and familiarity with contemporary methods that are effective in managing quality, including Six Sigma.

 

 

Course Objectives:

 

 

1.       To outline the basic framework of total quality management.

 

2.       To develop strategic thinking towards quality in organizational context.

 

3.        To examine the issues relating to supplier relations and use of quality control tools.

 

4.       To interpret quality management systems from the perspective of organizational productivity.

 

 

5.       To solve the issues in benchmarking process and formulate strategies for continuous improvement.

Learning Outcome

CO1: Explain the basic concepts of quality and basic framework of total quality management.

CO2: Apply the concept of strategic thinking in quality management

CO3: Analyze the issues related to quality management

CO4: Recommend quality management systems and standards for enhancing organizational productivity.

CO5: Plan for continuous improvement.

Unit-1
Teaching Hours:10
Introduction to Quality
 

 

Evolution of Quality, Definition of Quality, Dimensions of Quality, Quality Control,        Quality Assurance, TQM PRINCIPLES ,Leadership – Strategic quality planning, Quality statements - Customer focus – Customer orientation, Customer satisfaction, Customer complaints, Customer retention - Employee involvement – Motivation, Empowerment, Team and Teamwork, Recognition and Reward, Performance appraisal – Continuous process improvement – PDSA cycle, 5s, Kaizen - Supplier partnership – partnering, Supplier selection, Supplier Rating, Total Quality Management (TQM), Significant Contributions-Shewhart, Edwards Deming, Philip B. Crosby, Joseph Juran, Genichi Taguchi, Shigeo Shingo, Kaoru Ishikawa, Masaaki Imai.

 

Unit-1
Teaching Hours:10
Introduction to Quality
 

 

Evolution of Quality, Definition of Quality, Dimensions of Quality, Quality Control,        Quality Assurance, TQM PRINCIPLES ,Leadership – Strategic quality planning, Quality statements - Customer focus – Customer orientation, Customer satisfaction, Customer complaints, Customer retention - Employee involvement – Motivation, Empowerment, Team and Teamwork, Recognition and Reward, Performance appraisal – Continuous process improvement – PDSA cycle, 5s, Kaizen - Supplier partnership – partnering, Supplier selection, Supplier Rating, Total Quality Management (TQM), Significant Contributions-Shewhart, Edwards Deming, Philip B. Crosby, Joseph Juran, Genichi Taguchi, Shigeo Shingo, Kaoru Ishikawa, Masaaki Imai.

 

Unit-2
Teaching Hours:10
Quality as a Strategic Decision & Customer Focus
 

 

Meaning of Strategy and Strategic Quality Management, Mission and Vision Statements, Quality Policy, Quality Objectives, Strategic Planning and Implementation, Competitive Analysis, Management Commitment to Quality, Meaning of Customer and Customer Focus, Classification of customers, Customer Focus, Customer Perception of Quality, Factors affecting customer perception, Customer Requirements, Meeting Customer Needs and Expectations, Customer Satisfaction and Customer Delight, Handling Customer Complaints.

 

Unit-2
Teaching Hours:10
Quality as a Strategic Decision & Customer Focus
 

 

Meaning of Strategy and Strategic Quality Management, Mission and Vision Statements, Quality Policy, Quality Objectives, Strategic Planning and Implementation, Competitive Analysis, Management Commitment to Quality, Meaning of Customer and Customer Focus, Classification of customers, Customer Focus, Customer Perception of Quality, Factors affecting customer perception, Customer Requirements, Meeting Customer Needs and Expectations, Customer Satisfaction and Customer Delight, Handling Customer Complaints.

 

Unit-3
Teaching Hours:10
Cost of Quality & Continuous Improvement Process
 

 

Cost of Quality, Categories of Cost of Quality, Models of Cost of Quality, Optimizing Costs, Preventing Cost of Quality, Process Concept, Meaning and Importance of Continuous Improvement Process, Elements of Continuous Improvement, Juran Trilogy, Kaizen, PDSA Cycle and Other Improvement Strategies, Business Process Reengineering.

 

Unit-3
Teaching Hours:10
Cost of Quality & Continuous Improvement Process
 

 

Cost of Quality, Categories of Cost of Quality, Models of Cost of Quality, Optimizing Costs, Preventing Cost of Quality, Process Concept, Meaning and Importance of Continuous Improvement Process, Elements of Continuous Improvement, Juran Trilogy, Kaizen, PDSA Cycle and Other Improvement Strategies, Business Process Reengineering.

 

Unit-4
Teaching Hours:10
Supplier Relations & Quality Control Tools
 

 

Principles of Supplier Relations / Supplier Relationship Development, Togetherness, Types of Suppliers,      Outsourcing, Outsourcing strategy, Partnering, Goals of partnership, Building successful partnership, Supplier Selection and Rating, Establishing due process, Criteria for supplier selection, Supplier rating,     Sourcing, Supplier certification, Check Sheet, Histogram, Shapes of histogram, Drawing a histogram, Pareto Chart, Drawing a Pareto chart, Cause & Effect Diagram, Scatter Diagram, Control charts

 

Unit-4
Teaching Hours:10
Supplier Relations & Quality Control Tools
 

 

Principles of Supplier Relations / Supplier Relationship Development, Togetherness, Types of Suppliers,      Outsourcing, Outsourcing strategy, Partnering, Goals of partnership, Building successful partnership, Supplier Selection and Rating, Establishing due process, Criteria for supplier selection, Supplier rating,     Sourcing, Supplier certification, Check Sheet, Histogram, Shapes of histogram, Drawing a histogram, Pareto Chart, Drawing a Pareto chart, Cause & Effect Diagram, Scatter Diagram, Control charts

 

Unit-5
Teaching Hours:10
Quality Management Systems & Productivity
 

Quality Management System, Quality Management Principles, ISO 9001 Structure, Quality Audits, ISO Registration, Requirements, Benefits of ISO registration, Examples of ISO Standard Application, Defining Productivity, Importance of Productivity, Productivity Factors, Workforce and Productivity, Work study for productivity, Managing Improvement.

Unit-5
Teaching Hours:10
Quality Management Systems & Productivity
 

Quality Management System, Quality Management Principles, ISO 9001 Structure, Quality Audits, ISO Registration, Requirements, Benefits of ISO registration, Examples of ISO Standard Application, Defining Productivity, Importance of Productivity, Productivity Factors, Workforce and Productivity, Work study for productivity, Managing Improvement.

Unit-6
Teaching Hours:5
Benchmarking
 

 

Level of Knowledge: Conceptual

 

Benchmarking – Definition of Benchmarking, Reasons for Benchmarking, Types of Benchmarking, Benchmarking Process, Advantages of Benchmarking, Limitations of Benchmarking.

 

Unit-6
Teaching Hours:5
Benchmarking
 

 

Level of Knowledge: Conceptual

 

Benchmarking – Definition of Benchmarking, Reasons for Benchmarking, Types of Benchmarking, Benchmarking Process, Advantages of Benchmarking, Limitations of Benchmarking.

 

Unit-7
Teaching Hours:5
Quality Awards
 

 

Malcolm Baldrige National Quality Award, Deming Prize-categories-criteria-committee, Rajiv Gandhi National Quality Award- Eligibility requirements- Award categories- Assessment criteria, IMC Ramakrishna Bajaj National Quality Awards, Award categories, Award criteria, Quality Bodies in India, EFQM award.

 

Unit-7
Teaching Hours:5
Quality Awards
 

 

Malcolm Baldrige National Quality Award, Deming Prize-categories-criteria-committee, Rajiv Gandhi National Quality Award- Eligibility requirements- Award categories- Assessment criteria, IMC Ramakrishna Bajaj National Quality Awards, Award categories, Award criteria, Quality Bodies in India, EFQM award.

 

Text Books And Reference Books:

 

  1. Dale H. Besterfield, et al., “Total Quality Management”, Pearson Education, Inc. 2003 (Indian reprint 2004). ISBN: 81-297-0260-6.

 

Essential Reading / Recommended Reading

 

  1. James R. Evans & William M. Lindsay, “The Management and Control of Quality”, (5th Edition), South- Western (Thomson Learning), 2002 (ISBN 0-324-06680-5).
  2. Poornima M Charantimath, “Total Quality Management”, 3rd Edition, Pearson Education Publishers, ISBN: 978-9332579392.
  3. Feigenbaum.A.V. “Total Quality Management”, McGraw Hill, 1991.
  4. Oakland.J.S. “Total Quality Management”, Butterworth – Hcinemann Ltd., Oxford. 1989.
  5. Narayana V. and Sreenivasan, N.S. “Quality Management – Concepts and Tasks”, New Age International
  6. Zeiri, “Total Quality Management for Engineers”, Wood Head Publishers, 1991.

 

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA644F - FINANCIAL MODELING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course aims to familiarize the students with the different aspects of financial modelling using computer applications. It is a key skill with application in several domains of banking and finance industry as well as within corporations. It equips students for roles in core finance areas such as Equity Research, Investment Banking, Project Finance, Business Analysis, Mergers & Acquisitions, Financial Analysis, and Corporate Finance. 

Course Learning Objectives: This course aims to:

 

  • To understand the applications of advance excel functions in financial modeling.

  • To forecast the company performance on relevant financial parameters.

  • To asses and apply mathematical models to different financial variables.

  • To evaluate financial viability of various projects

Learning Outcome

CO1: Demonstrate an understanding of excel functions in financial modeling.

CO2: Construct the sound financial forecasting model to forecast Income statement and Balance sheet by using relevant assumptions.

CO3: Analyze the feasibility of pre- and post-Mergers and Acquisition deals.

CO4: Evaluate the financial viability of various projects at different stages of the project.

Unit-1
Teaching Hours:10
Introduction to Financial Modelling
 

Level of Knowledge: Analytical

 

Introduction to Financial Modelling, Need, Uses, application of Financial Modelling in functional areas. Time Value of Money – Compounding and Discounting Techniques

Unit-1
Teaching Hours:10
Introduction to Financial Modelling
 

Level of Knowledge: Analytical

 

Introduction to Financial Modelling, Need, Uses, application of Financial Modelling in functional areas. Time Value of Money – Compounding and Discounting Techniques

Unit-1
Teaching Hours:10
Introduction to Financial Modelling
 

Level of Knowledge: Analytical

 

Introduction to Financial Modelling, Need, Uses, application of Financial Modelling in functional areas. Time Value of Money – Compounding and Discounting Techniques

Unit-1
Teaching Hours:10
Introduction to Financial Modelling
 

Level of Knowledge: Analytical

 

Introduction to Financial Modelling, Need, Uses, application of Financial Modelling in functional areas. Time Value of Money – Compounding and Discounting Techniques

Unit-2
Teaching Hours:14
Financial Modeling using Excel
 

Level of Knowledge: Analytical

 

Build a financial model from a scratch using the best structuring techniques - Use efficiently key Excel functions to construct sound financial forecasting models - Economy Industry and Company Framework - Step by Step analysis of company- Interpret and analyze the key ratios used in a financial forecast - Projecting B/S , Income statement - Scenario Analysis.

Unit-2
Teaching Hours:14
Financial Modeling using Excel
 

Level of Knowledge: Analytical

 

Build a financial model from a scratch using the best structuring techniques - Use efficiently key Excel functions to construct sound financial forecasting models - Economy Industry and Company Framework - Step by Step analysis of company- Interpret and analyze the key ratios used in a financial forecast - Projecting B/S , Income statement - Scenario Analysis.

Unit-2
Teaching Hours:14
Financial Modeling using Excel
 

Level of Knowledge: Analytical

 

Build a financial model from a scratch using the best structuring techniques - Use efficiently key Excel functions to construct sound financial forecasting models - Economy Industry and Company Framework - Step by Step analysis of company- Interpret and analyze the key ratios used in a financial forecast - Projecting B/S , Income statement - Scenario Analysis.

Unit-2
Teaching Hours:14
Financial Modeling using Excel
 

Level of Knowledge: Analytical

 

Build a financial model from a scratch using the best structuring techniques - Use efficiently key Excel functions to construct sound financial forecasting models - Economy Industry and Company Framework - Step by Step analysis of company- Interpret and analyze the key ratios used in a financial forecast - Projecting B/S , Income statement - Scenario Analysis.

Unit-3
Teaching Hours:8
Forecasting Cash Flows and Cash Flow Statements
 

Level of Knowledge: Analytical

 

Cash Flows - Developing dynamic models using Excel - Equity Valuation using DDM, DCF, Relative Valuation, Residual Valuation - Preparing a comprehensive high-quality report

Unit-3
Teaching Hours:8
Forecasting Cash Flows and Cash Flow Statements
 

Level of Knowledge: Analytical

 

Cash Flows - Developing dynamic models using Excel - Equity Valuation using DDM, DCF, Relative Valuation, Residual Valuation - Preparing a comprehensive high-quality report

Unit-3
Teaching Hours:8
Forecasting Cash Flows and Cash Flow Statements
 

Level of Knowledge: Analytical

 

Cash Flows - Developing dynamic models using Excel - Equity Valuation using DDM, DCF, Relative Valuation, Residual Valuation - Preparing a comprehensive high-quality report

Unit-3
Teaching Hours:8
Forecasting Cash Flows and Cash Flow Statements
 

Level of Knowledge: Analytical

 

Cash Flows - Developing dynamic models using Excel - Equity Valuation using DDM, DCF, Relative Valuation, Residual Valuation - Preparing a comprehensive high-quality report

Unit-4
Teaching Hours:10
Equity Research Modeling
 

Level of Knowledge: Analytical

Fundamental & Technical Analysis – Financial Statement Analysis, Geographic Revenue Sheet, Segment Revenue Sheet, Cost Statement, Debt Sheet, Analyze Revenue Drivers - Compute Margins, Balance Sheet -Compute Ratios, TA– Client based scenario, low, medium and high-risk takers, stock or sectorial analysis, Moving Average.

Capital Asset Pricing Model (CAPM) – Average returns, expected returns, risk measure – beta, standard deviation.

 

Portfolio Constriction and Evaluation – Sharpe Index Model

Unit-4
Teaching Hours:10
Equity Research Modeling
 

Level of Knowledge: Analytical

Fundamental & Technical Analysis – Financial Statement Analysis, Geographic Revenue Sheet, Segment Revenue Sheet, Cost Statement, Debt Sheet, Analyze Revenue Drivers - Compute Margins, Balance Sheet -Compute Ratios, TA– Client based scenario, low, medium and high-risk takers, stock or sectorial analysis, Moving Average.

Capital Asset Pricing Model (CAPM) – Average returns, expected returns, risk measure – beta, standard deviation.

 

Portfolio Constriction and Evaluation – Sharpe Index Model

Unit-4
Teaching Hours:10
Equity Research Modeling
 

Level of Knowledge: Analytical

Fundamental & Technical Analysis – Financial Statement Analysis, Geographic Revenue Sheet, Segment Revenue Sheet, Cost Statement, Debt Sheet, Analyze Revenue Drivers - Compute Margins, Balance Sheet -Compute Ratios, TA– Client based scenario, low, medium and high-risk takers, stock or sectorial analysis, Moving Average.

Capital Asset Pricing Model (CAPM) – Average returns, expected returns, risk measure – beta, standard deviation.

 

Portfolio Constriction and Evaluation – Sharpe Index Model

Unit-4
Teaching Hours:10
Equity Research Modeling
 

Level of Knowledge: Analytical

Fundamental & Technical Analysis – Financial Statement Analysis, Geographic Revenue Sheet, Segment Revenue Sheet, Cost Statement, Debt Sheet, Analyze Revenue Drivers - Compute Margins, Balance Sheet -Compute Ratios, TA– Client based scenario, low, medium and high-risk takers, stock or sectorial analysis, Moving Average.

Capital Asset Pricing Model (CAPM) – Average returns, expected returns, risk measure – beta, standard deviation.

 

Portfolio Constriction and Evaluation – Sharpe Index Model

Unit-5
Teaching Hours:10
Project Finance Modeling
 

Level of Knowledge: Analytical

 

Why Project evaluation; stage of project; construction & development phase; funding during investment phase; costs during investment phase; life of project; decision making, cash flow waterfall & resolve circular reference problem in interest during construction; Understanding Date functions, Modeling Cash flow waterfall, Scenario Analysis of project management - Delays in Projects - Cost escalation, Input Variation

Unit-5
Teaching Hours:10
Project Finance Modeling
 

Level of Knowledge: Analytical

 

Why Project evaluation; stage of project; construction & development phase; funding during investment phase; costs during investment phase; life of project; decision making, cash flow waterfall & resolve circular reference problem in interest during construction; Understanding Date functions, Modeling Cash flow waterfall, Scenario Analysis of project management - Delays in Projects - Cost escalation, Input Variation

Unit-5
Teaching Hours:10
Project Finance Modeling
 

Level of Knowledge: Analytical

 

Why Project evaluation; stage of project; construction & development phase; funding during investment phase; costs during investment phase; life of project; decision making, cash flow waterfall & resolve circular reference problem in interest during construction; Understanding Date functions, Modeling Cash flow waterfall, Scenario Analysis of project management - Delays in Projects - Cost escalation, Input Variation

Unit-5
Teaching Hours:10
Project Finance Modeling
 

Level of Knowledge: Analytical

 

Why Project evaluation; stage of project; construction & development phase; funding during investment phase; costs during investment phase; life of project; decision making, cash flow waterfall & resolve circular reference problem in interest during construction; Understanding Date functions, Modeling Cash flow waterfall, Scenario Analysis of project management - Delays in Projects - Cost escalation, Input Variation

Unit-6
Teaching Hours:8
Merger& Acquisition (M&A) Analysis
 

Level of Knowledge: Analytical

 

Building Merger Inputs - Stock and Cash Mix Deal - Contribution Analysis - Accretion and Dilution

Unit-6
Teaching Hours:8
Merger& Acquisition (M&A) Analysis
 

Level of Knowledge: Analytical

 

Building Merger Inputs - Stock and Cash Mix Deal - Contribution Analysis - Accretion and Dilution

Unit-6
Teaching Hours:8
Merger& Acquisition (M&A) Analysis
 

Level of Knowledge: Analytical

 

Building Merger Inputs - Stock and Cash Mix Deal - Contribution Analysis - Accretion and Dilution

Unit-6
Teaching Hours:8
Merger& Acquisition (M&A) Analysis
 

Level of Knowledge: Analytical

 

Building Merger Inputs - Stock and Cash Mix Deal - Contribution Analysis - Accretion and Dilution

Text Books And Reference Books:

 

  1. Danielle Stein Fairhurst (2017), Financial Modelling in Excel for Dummies

Essential Reading / Recommended Reading
  1. Alstair L Day. (2013). Mastering Financial Modeling in Excel. Pearson Publications.

  2. Jonathan Swan. (2008). Practical financial modeling -A Guide to Current Practice.John Wiley and Sons.

  3. Alastair Day. (2010). Mastering Financial Modeling in Microsoft Excel: A practitioner's guide to applied corporate finance (English).

Evaluation Pattern

CIA I- 20 Marks

CIA II,III & IV - 25 Marks each

Attendance - 5 Marks

BBA644H - PERFORMANCE MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The course examines the importance of effective performance management systems that help organizations in achieving short and long term goals. It explains and reinforces the concept that performance management is not a one-time supervisory event, but an ongoing process of planning, facilitating, assessing, and improving individual and organizational performance. In addition, the course emphasizes the importance of measuring the effectiveness of human resource activities that are designed to enhance individual and organizational performance. The course seeks to provide theoretical and practical perspectives of effective performance management systems.

 

Course Objectives:

         To understand the key concepts and frameworks that enable performance management from a multiple stakeholder perspective.

         To illustrate the importance of implementing well-designed performance management systems

         To examine the deficiencies in the existing systems and suggest how these can be improved.

         To evaluate performance management practices in various organizations.

         To design and suggest comprehensive performance management initiatives for organizations. 

Learning Outcome

CO1: Demonstrate an understanding of strategic performance aims, objectives, priorities and targets.

CO2: Plan effective performance management policies and practices to improve organizational and employee performance.

CO3: Deduce arguments for using appropriate performance management techniques, rewards and sanctions to improve performance.

CO4: Justify the communication skills required when managing achievement and underachievement

CO5: Propose initiatives for improving the effectiveness of performance management.

Unit-1
Teaching Hours:12
Unit 1. Introduction to Performance Management
 

Definition of performance management, Objectives of performance management, Characteristics of performance management, and Pitfalls of poorly implemented performance management systems; Process of performance management – Prerequisites, performance planning, performance execution, performance assessment, performance review, performance renewal and recontracting. 

Unit-1
Teaching Hours:12
Unit 1. Introduction to Performance Management
 

Definition of performance management, Objectives of performance management, Characteristics of performance management, and Pitfalls of poorly implemented performance management systems; Process of performance management – Prerequisites, performance planning, performance execution, performance assessment, performance review, performance renewal and recontracting. 

Unit-1
Teaching Hours:12
Unit 1. Introduction to Performance Management
 

Definition of performance management, Objectives of performance management, Characteristics of performance management, and Pitfalls of poorly implemented performance management systems; Process of performance management – Prerequisites, performance planning, performance execution, performance assessment, performance review, performance renewal and recontracting. 

Unit-1
Teaching Hours:12
Unit 1. Introduction to Performance Management
 

Definition of performance management, Objectives of performance management, Characteristics of performance management, and Pitfalls of poorly implemented performance management systems; Process of performance management – Prerequisites, performance planning, performance execution, performance assessment, performance review, performance renewal and recontracting. 

Unit-2
Teaching Hours:8
Unit 2. Defining Performance and Choosing a Measurement Approach
 

Defining performance, determinants of performance, performance dimensions, approaches to measuring performance – behaviours, results, traits.

 

Unit-2
Teaching Hours:8
Unit 2. Defining Performance and Choosing a Measurement Approach
 

Defining performance, determinants of performance, performance dimensions, approaches to measuring performance – behaviours, results, traits.

 

Unit-2
Teaching Hours:8
Unit 2. Defining Performance and Choosing a Measurement Approach
 

Defining performance, determinants of performance, performance dimensions, approaches to measuring performance – behaviours, results, traits.

 

Unit-2
Teaching Hours:8
Unit 2. Defining Performance and Choosing a Measurement Approach
 

Defining performance, determinants of performance, performance dimensions, approaches to measuring performance – behaviours, results, traits.

 

Unit-3
Teaching Hours:8
Unit 3. Measuring Results and Behavior
 

 Measuring Results – determining accountabilities, determining objectives, determining performance standards; Measuring Behaviours – comparative systems, absolute systems. 

 

Unit-3
Teaching Hours:8
Unit 3. Measuring Results and Behavior
 

 Measuring Results – determining accountabilities, determining objectives, determining performance standards; Measuring Behaviours – comparative systems, absolute systems. 

 

Unit-3
Teaching Hours:8
Unit 3. Measuring Results and Behavior
 

 Measuring Results – determining accountabilities, determining objectives, determining performance standards; Measuring Behaviours – comparative systems, absolute systems. 

 

Unit-3
Teaching Hours:8
Unit 3. Measuring Results and Behavior
 

 Measuring Results – determining accountabilities, determining objectives, determining performance standards; Measuring Behaviours – comparative systems, absolute systems. 

 

Unit-4
Teaching Hours:8
Unit 4. Gathering Performance Information
 

Appraisal forms – characteristics of appraisal forms, determining overall rating, appraisal period and number of meetings, appraisal information sources, model of rater motivation, preventing rating distortion through rater training programs.

 

Unit-4
Teaching Hours:8
Unit 4. Gathering Performance Information
 

Appraisal forms – characteristics of appraisal forms, determining overall rating, appraisal period and number of meetings, appraisal information sources, model of rater motivation, preventing rating distortion through rater training programs.

 

Unit-4
Teaching Hours:8
Unit 4. Gathering Performance Information
 

Appraisal forms – characteristics of appraisal forms, determining overall rating, appraisal period and number of meetings, appraisal information sources, model of rater motivation, preventing rating distortion through rater training programs.

 

Unit-4
Teaching Hours:8
Unit 4. Gathering Performance Information
 

Appraisal forms – characteristics of appraisal forms, determining overall rating, appraisal period and number of meetings, appraisal information sources, model of rater motivation, preventing rating distortion through rater training programs.

 

Unit-5
Teaching Hours:8
Unit 5. Implementing a Performance Management System
 

Communication plan, appeals process, training programs for acquisition of requisite skills, pilot testing, ongoing monitoring and evaluation, online implementation.

 

Unit-5
Teaching Hours:8
Unit 5. Implementing a Performance Management System
 

Communication plan, appeals process, training programs for acquisition of requisite skills, pilot testing, ongoing monitoring and evaluation, online implementation.

 

Unit-5
Teaching Hours:8
Unit 5. Implementing a Performance Management System
 

Communication plan, appeals process, training programs for acquisition of requisite skills, pilot testing, ongoing monitoring and evaluation, online implementation.

 

Unit-5
Teaching Hours:8
Unit 5. Implementing a Performance Management System
 

Communication plan, appeals process, training programs for acquisition of requisite skills, pilot testing, ongoing monitoring and evaluation, online implementation.

 

Unit-6
Teaching Hours:8
Unit 6. Performance Management Skills
 

Coaching, coaching styles, coaching process, observation and documentation of developmental behavior and outcomes, giving feedback, disciplinary process and termination, performance review meetings.

 

Unit-6
Teaching Hours:8
Unit 6. Performance Management Skills
 

Coaching, coaching styles, coaching process, observation and documentation of developmental behavior and outcomes, giving feedback, disciplinary process and termination, performance review meetings.

 

Unit-6
Teaching Hours:8
Unit 6. Performance Management Skills
 

Coaching, coaching styles, coaching process, observation and documentation of developmental behavior and outcomes, giving feedback, disciplinary process and termination, performance review meetings.

 

Unit-6
Teaching Hours:8
Unit 6. Performance Management Skills
 

Coaching, coaching styles, coaching process, observation and documentation of developmental behavior and outcomes, giving feedback, disciplinary process and termination, performance review meetings.

 

Unit-7
Teaching Hours:8
Unit 7. Managing Team Performance
 

Definition and importance of teams, types of teams and implications for performance management, purposes and challenges of team performance management, including team performance in the performance management system, rewarding team performance.

 

Unit-7
Teaching Hours:8
Unit 7. Managing Team Performance
 

Definition and importance of teams, types of teams and implications for performance management, purposes and challenges of team performance management, including team performance in the performance management system, rewarding team performance.

 

Unit-7
Teaching Hours:8
Unit 7. Managing Team Performance
 

Definition and importance of teams, types of teams and implications for performance management, purposes and challenges of team performance management, including team performance in the performance management system, rewarding team performance.

 

Unit-7
Teaching Hours:8
Unit 7. Managing Team Performance
 

Definition and importance of teams, types of teams and implications for performance management, purposes and challenges of team performance management, including team performance in the performance management system, rewarding team performance.

 

Text Books And Reference Books:

 

1.       Aguinis, H (2013). Performance Management (3rd edition). New Jersey, USA: Pearson.

 

Essential Reading / Recommended Reading

 

  1. Armstrong, M. (2018). Armstrong's handbook of performance management: An evidence-based guide to delivering high performance (Sixth edition.). U K: Kogan Page.
  2. Adler, R. W. (2018). Strategic performance management: Accounting for organizational control. Oxon: Routledge. 
  3. Ashdown, L. (2018). Performance management: A practical introduction (Second edition.). London: Kogan Page Limited. 
  4. Mone, E. M. (2018). Employee engagement through effective performance management: A practical guide for managers (Second Edition.). New York: Routledge. 
  5. HBR. (2017). HBR guide to performance management. Boston: HBR.
  6. Armstrong, M. (2017). Armstrong on reinventing performance management: Building a culture of continuous improvement. London: Kogan Page.

Evaluation Pattern

Evaluation Pattern: 70 CIA:30 ESE

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Individual/Group Assignment

1, 2

20

100%

20

CIA2

Mid Semester Examination

1,2,3

50

50%

25

CIA3

Individual/Group Assignment

4,5,6

20

100%

20

ESE

End Semester Examination

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

 

BBA644M - DIGITAL MARKETING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The emerging powers of internet and related technologies have changed the marketplace in the world by making transactions quick- economical- and convenient.  This course develops an overall understanding of digital marketing/online marketing- social media tools- search engine optimization- mobile marketing- email marketing- pay per click- display marketing and content marketing.

Course Objectives:

·       To present the student with an overall view of the Digital marketing space.

 

·       To develop competency in students to develop Marketing Strategy using various tools available to manage consumers and content on the internet. 

  •    To enable students with the techniques that can be used for marketing in the digital/internet world.

Learning Outcome

CO1: Understand the basics of digital marketing to enable the effective usage of digital marketing tools while running full-fledged campaigns

CO2: Demonstrate digital marketing techniques that can be used for marketing in the digital/internet world

CO3: Develop a comprehensive digital marketing strategy

Unit-1
Teaching Hours:10
Introduction to Digital Marketing
 

Introduction to Digital Marketing - Digital Vs real marketing - Digital Marketing channels - Technologies -Framework -Online Branding - Digital branding eco -system - Process and Procedure of Digital Marketing, Funnel system.

Unit-1
Teaching Hours:10
Introduction to Digital Marketing
 

Introduction to Digital Marketing - Digital Vs real marketing - Digital Marketing channels - Technologies -Framework -Online Branding - Digital branding eco -system - Process and Procedure of Digital Marketing, Funnel system.

Unit-1
Teaching Hours:10
Introduction to Digital Marketing
 

Introduction to Digital Marketing - Digital Vs real marketing - Digital Marketing channels - Technologies -Framework -Online Branding - Digital branding eco -system - Process and Procedure of Digital Marketing, Funnel system.

Unit-1
Teaching Hours:10
Introduction to Digital Marketing
 

Introduction to Digital Marketing - Digital Vs real marketing - Digital Marketing channels - Technologies -Framework -Online Branding - Digital branding eco -system - Process and Procedure of Digital Marketing, Funnel system.

Unit-2
Teaching Hours:8
Social Media Foundation
 

Introduction to social media- Multiple platforms- Social media Strategy and Planning- Channel management- Management tools- Measurement tools and reporting- Social Advertising. Facebook Marketing- Twitter marketing- Instagram marketing- LinkedIn Marketing- Mobile marketing foundation- Email marketing - Mastering social media - Mobile Marketing and Digital Strategy

Unit-2
Teaching Hours:8
Social Media Foundation
 

Introduction to social media- Multiple platforms- Social media Strategy and Planning- Channel management- Management tools- Measurement tools and reporting- Social Advertising. Facebook Marketing- Twitter marketing- Instagram marketing- LinkedIn Marketing- Mobile marketing foundation- Email marketing - Mastering social media - Mobile Marketing and Digital Strategy

Unit-2
Teaching Hours:8
Social Media Foundation
 

Introduction to social media- Multiple platforms- Social media Strategy and Planning- Channel management- Management tools- Measurement tools and reporting- Social Advertising. Facebook Marketing- Twitter marketing- Instagram marketing- LinkedIn Marketing- Mobile marketing foundation- Email marketing - Mastering social media - Mobile Marketing and Digital Strategy

Unit-2
Teaching Hours:8
Social Media Foundation
 

Introduction to social media- Multiple platforms- Social media Strategy and Planning- Channel management- Management tools- Measurement tools and reporting- Social Advertising. Facebook Marketing- Twitter marketing- Instagram marketing- LinkedIn Marketing- Mobile marketing foundation- Email marketing - Mastering social media - Mobile Marketing and Digital Strategy

Unit-3
Teaching Hours:10
Search Engine Marketing & Search Engine Optimization
 

Introduction to SEO - The business impact of SEO - terms and definition- SEO business concepts How search engine works - Keyword research on-page optimization- Website management- planning a new website- analytics and measurement. Search Engine Marketing

Unit-3
Teaching Hours:10
Search Engine Marketing & Search Engine Optimization
 

Introduction to SEO - The business impact of SEO - terms and definition- SEO business concepts How search engine works - Keyword research on-page optimization- Website management- planning a new website- analytics and measurement. Search Engine Marketing

Unit-3
Teaching Hours:10
Search Engine Marketing & Search Engine Optimization
 

Introduction to SEO - The business impact of SEO - terms and definition- SEO business concepts How search engine works - Keyword research on-page optimization- Website management- planning a new website- analytics and measurement. Search Engine Marketing

Unit-3
Teaching Hours:10
Search Engine Marketing & Search Engine Optimization
 

Introduction to SEO - The business impact of SEO - terms and definition- SEO business concepts How search engine works - Keyword research on-page optimization- Website management- planning a new website- analytics and measurement. Search Engine Marketing

Unit-4
Teaching Hours:10
Pay Per Click (PPC) and Campaign Management
 

Introduction to PPC, PPC Process - Website Analysis, Keyword Search, Campaign Structure, Campaign Management, Cost Consideration Calculation on CPM, CPC, CTR, CR, CPL, and CPA.

Ad Group, Types of Ad Copy, keyword match types - negative keyword- managing search terms- keyword research- creating compelling Ads- Ad extension - Campaign management, goals of campaign management, remarketing, AdWords remarketing options. 

Unit-4
Teaching Hours:10
Pay Per Click (PPC) and Campaign Management
 

Introduction to PPC, PPC Process - Website Analysis, Keyword Search, Campaign Structure, Campaign Management, Cost Consideration Calculation on CPM, CPC, CTR, CR, CPL, and CPA.

Ad Group, Types of Ad Copy, keyword match types - negative keyword- managing search terms- keyword research- creating compelling Ads- Ad extension - Campaign management, goals of campaign management, remarketing, AdWords remarketing options. 

Unit-4
Teaching Hours:10
Pay Per Click (PPC) and Campaign Management
 

Introduction to PPC, PPC Process - Website Analysis, Keyword Search, Campaign Structure, Campaign Management, Cost Consideration Calculation on CPM, CPC, CTR, CR, CPL, and CPA.

Ad Group, Types of Ad Copy, keyword match types - negative keyword- managing search terms- keyword research- creating compelling Ads- Ad extension - Campaign management, goals of campaign management, remarketing, AdWords remarketing options. 

Unit-4
Teaching Hours:10
Pay Per Click (PPC) and Campaign Management
 

Introduction to PPC, PPC Process - Website Analysis, Keyword Search, Campaign Structure, Campaign Management, Cost Consideration Calculation on CPM, CPC, CTR, CR, CPL, and CPA.

Ad Group, Types of Ad Copy, keyword match types - negative keyword- managing search terms- keyword research- creating compelling Ads- Ad extension - Campaign management, goals of campaign management, remarketing, AdWords remarketing options. 

Unit-5
Teaching Hours:8
Digital Marketing Budgeting & Video Marketing
 

Resource planning- cost estimation- cost budgeting- cost control. Video marketing strategy- steps involved Video marketing strategy, YouTube Advertising- leveraging mobile video- YouTube and Instagram How-to’s - Video ad on different social media- video for B2B marketing.

Unit-5
Teaching Hours:8
Digital Marketing Budgeting & Video Marketing
 

Resource planning- cost estimation- cost budgeting- cost control. Video marketing strategy- steps involved Video marketing strategy, YouTube Advertising- leveraging mobile video- YouTube and Instagram How-to’s - Video ad on different social media- video for B2B marketing.

Unit-5
Teaching Hours:8
Digital Marketing Budgeting & Video Marketing
 

Resource planning- cost estimation- cost budgeting- cost control. Video marketing strategy- steps involved Video marketing strategy, YouTube Advertising- leveraging mobile video- YouTube and Instagram How-to’s - Video ad on different social media- video for B2B marketing.

Unit-5
Teaching Hours:8
Digital Marketing Budgeting & Video Marketing
 

Resource planning- cost estimation- cost budgeting- cost control. Video marketing strategy- steps involved Video marketing strategy, YouTube Advertising- leveraging mobile video- YouTube and Instagram How-to’s - Video ad on different social media- video for B2B marketing.

Unit-6
Teaching Hours:8
Practical / Hands on Practice Sessions
 

Fundamentals - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization

Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- Email marketing- email content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD]

Ad Management - Google Ads- Facebook Ads creation- Insta Ad Creation and management - Strategy-Search Ad- Display Ad- Video Ad- campaigns, Optimization. 

Unit-6
Teaching Hours:8
Practical / Hands on Practice Sessions
 

Fundamentals - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization

Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- Email marketing- email content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD]

Ad Management - Google Ads- Facebook Ads creation- Insta Ad Creation and management - Strategy-Search Ad- Display Ad- Video Ad- campaigns, Optimization. 

Unit-6
Teaching Hours:8
Practical / Hands on Practice Sessions
 

Fundamentals - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization

Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- Email marketing- email content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD]

Ad Management - Google Ads- Facebook Ads creation- Insta Ad Creation and management - Strategy-Search Ad- Display Ad- Video Ad- campaigns, Optimization. 

Unit-6
Teaching Hours:8
Practical / Hands on Practice Sessions
 

Fundamentals - Google Branding Strategy - Digital presence: Website - Google My Business account creation and management - Website creation - website optimization

Digital Content Creation - hands on tools training for crating Post- Story- Reels- Shorts. Multiple tools strategy- #tag strategy- Email marketing- email content. Blog creation [ Canva / creative cloud express / Figma / Adobe XD]

Ad Management - Google Ads- Facebook Ads creation- Insta Ad Creation and management - Strategy-Search Ad- Display Ad- Video Ad- campaigns, Optimization. 

Unit-7
Teaching Hours:4
Practical / Hands on Practice Sessions
 

Strategy for Campaign 6hrs - Strategy for Twitter Ad- Linked-in Ad- Instagram ad- Facebook ad- Google ad- Virtual campaigns

Workshop/hands on learning / Guest lecture - Digital Unlock – Experiential learning- Facebook - YouTube Academy - Google Ad course + Meta Blueprint

Unit-7
Teaching Hours:4
Practical / Hands on Practice Sessions
 

Strategy for Campaign 6hrs - Strategy for Twitter Ad- Linked-in Ad- Instagram ad- Facebook ad- Google ad- Virtual campaigns

Workshop/hands on learning / Guest lecture - Digital Unlock – Experiential learning- Facebook - YouTube Academy - Google Ad course + Meta Blueprint

Unit-7
Teaching Hours:4
Practical / Hands on Practice Sessions
 

Strategy for Campaign 6hrs - Strategy for Twitter Ad- Linked-in Ad- Instagram ad- Facebook ad- Google ad- Virtual campaigns

Workshop/hands on learning / Guest lecture - Digital Unlock – Experiential learning- Facebook - YouTube Academy - Google Ad course + Meta Blueprint

Unit-7
Teaching Hours:4
Practical / Hands on Practice Sessions
 

Strategy for Campaign 6hrs - Strategy for Twitter Ad- Linked-in Ad- Instagram ad- Facebook ad- Google ad- Virtual campaigns

Workshop/hands on learning / Guest lecture - Digital Unlock – Experiential learning- Facebook - YouTube Academy - Google Ad course + Meta Blueprint

Text Books And Reference Books:

Vandana Ahuja, (2015) Digital Marketing, Oxford University Press

Essential Reading / Recommended Reading

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. Wiley Publishers

 

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice (7th ed.). Pearson.

Ryan, D. (2016). Understanding digital marketing: Marketing strategies for engaging the digital generation (4th ed.). Kogan Page.

Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA I

Hands-on Experiential (Website & Social Media Design)

Unit 1, 2

25

100 %

25

CIA II

Case Study Analysis

Unit 1, 2 & 3

25

100%

25

CIA III

An Interview with Practicing Digital Marketer

Unit 2, 3, 4, 5

25

100%

25

CIA IV

Hands-on Experiential (Website & Social Media Analytics)

Unit 6 & 7

25

100%

25

Total

 

100

BBA645E - ENTREPRENEURIAL FINANCE (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Entrepreneurial Finance is a set of ideas that is applicable to a broad spectrum of firms, from small entrepreneurial software firms to large international conglomerates. The financing needs of firms at the ends of this spectrum are significantly different from each other. This course will focus on financing issues facing new, young, and small business ventures. The course is intended for both entrepreneurs and employees in these types of ventures. The various stages in the life cycle of entrepreneurial finance, techniques of cash flow estimates, lease financing, Tax aspects in start-up financing and the art of writing a Business plan will be elaborated.

 

Course Objectives:

 

        To understand the different stages in the life cycle of entrepreneurial finance.

        To comprehend with the nature and characteristics of entrepreneurial finance.

        To assess the requirement for Venture Capital funding

        To resolve mathematical and analytical problems related to financial management enabling decision-making. 

          To construct a business plan for a new venture.

Learning Outcome

CO1: Understand the different stages in the life cycle of entrepreneurial finance.

CO2: Explain the nature and characteristics of entrepreneurial finance.

CO3: Assess the requirement for Venture Capital funding

CO4: Solve mathematical and analytical problems related to financial management enabling decision-making.

CO5: Construct a business plan for a new venture.

Unit-1
Teaching Hours:6
Introduction to Entrepreneurial finance
 

 

Level of Knowledge: Conceptual

 

 

 

The fundamental financial aspects of the management of small business and entrepreneurial firms (sole proprietorships, partnership, small private corporations), Difference between Entrepreneurial financing and normal business financing- Financial Risks faced by entrepreneurs- Early stage funding credit risk.

 

Unit-1
Teaching Hours:6
Introduction to Entrepreneurial finance
 

 

Level of Knowledge: Conceptual

 

 

 

The fundamental financial aspects of the management of small business and entrepreneurial firms (sole proprietorships, partnership, small private corporations), Difference between Entrepreneurial financing and normal business financing- Financial Risks faced by entrepreneurs- Early stage funding credit risk.

 

Unit-2
Teaching Hours:8
Sources of Finance
 

 

Level of Knowledge: Conceptual

 

 

 

Various sources of Finance available: Boot strapping, External finance_ Long term sources -Equity Shares, Preference Shares and debentures- Kinds Private Placements- IPO-SEBI- FDI- Institutional Finance - Banks - IDBI, IFCI, IIBI, ICICI, SIDBI, SFC's in India - Merchant Banks in India - NBFC's in India - their way of financing in India for small and medium business, Angel investor and Venture capital.

 

Unit-2
Teaching Hours:8
Sources of Finance
 

 

Level of Knowledge: Conceptual

 

 

 

Various sources of Finance available: Boot strapping, External finance_ Long term sources -Equity Shares, Preference Shares and debentures- Kinds Private Placements- IPO-SEBI- FDI- Institutional Finance - Banks - IDBI, IFCI, IIBI, ICICI, SIDBI, SFC's in India - Merchant Banks in India - NBFC's in India - their way of financing in India for small and medium business, Angel investor and Venture capital.

 

Unit-3
Teaching Hours:12
Entrepreneurial Project and Appraisal
 

 

Level of Knowledge: Application

 

 

 

Concepts Capital Expenditures - Importance and difficulties - Phases of Capital budgeting Levels of Capital budgeting - Estimation of Project Cash flows -Expenditures - Time value of money. Pay-back period - NPV of inflows - IRR concepts -Cost of acquiring capital - Planning of portfolio. Risk Analysis - Economic Risk -Industry Risk - Company Risk - Financial Risk. 

 

Unit-3
Teaching Hours:12
Entrepreneurial Project and Appraisal
 

 

Level of Knowledge: Application

 

 

 

Concepts Capital Expenditures - Importance and difficulties - Phases of Capital budgeting Levels of Capital budgeting - Estimation of Project Cash flows -Expenditures - Time value of money. Pay-back period - NPV of inflows - IRR concepts -Cost of acquiring capital - Planning of portfolio. Risk Analysis - Economic Risk -Industry Risk - Company Risk - Financial Risk. 

 

Unit-4
Teaching Hours:8
Venture capital financing
 

 

Level of Knowledge: Conceptual

 

 

Venture capital - Meaning - origin - Importance –Early stage growth financing, Venture capital in India – Benefits. Intangible asset financing- Staged financing of venture capital-assessing VC share and portfolio- VC market in India – VC market in Europe and USA

Unit-4
Teaching Hours:8
Venture capital financing
 

 

Level of Knowledge: Conceptual

 

 

Venture capital - Meaning - origin - Importance –Early stage growth financing, Venture capital in India – Benefits. Intangible asset financing- Staged financing of venture capital-assessing VC share and portfolio- VC market in India – VC market in Europe and USA

Unit-5
Teaching Hours:6
Private Equity Participation
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning, Overview of the private Equity market, Later stage growth financing, Mezzanine Financing, PE cycle, Exit strategy.

 

Unit-5
Teaching Hours:6
Private Equity Participation
 

 

Level of Knowledge: Conceptual

 

 

 

Meaning, Overview of the private Equity market, Later stage growth financing, Mezzanine Financing, PE cycle, Exit strategy.

 

Unit-6
Teaching Hours:10
Entrepreneurial Finance and Tax planning
 

 

Level of Knowledge: Conceptual

 

 

 

Finance planning by entrepreneurs: Hire Purchase - Concept - Evaluation of Hire Purchase Proposals - Leasing - Overview -Tax aspects - Lease Accounting - Evaluation of Leasing Proposals. Tax planning for start-ups – location of business, nature of business, nature of business organization.

 

Unit-6
Teaching Hours:10
Entrepreneurial Finance and Tax planning
 

 

Level of Knowledge: Conceptual

 

 

 

Finance planning by entrepreneurs: Hire Purchase - Concept - Evaluation of Hire Purchase Proposals - Leasing - Overview -Tax aspects - Lease Accounting - Evaluation of Leasing Proposals. Tax planning for start-ups – location of business, nature of business, nature of business organization.

 

Unit-7
Teaching Hours:10
Preparing the Financing Plan
 

 

Level of Knowledge: Conceptual

 

 

 

Preparation of Start-up budget including marketing, pay roll budgets, Start-up cost sheet, projected statements -BEP, projected cash flows, projected Profit/loss account, projected balance sheet, projected business ratios, developing revenue models, importance of review of plans, Introduction to start up ERP packages, Long term financing- Withholding Tax Considerations- Estimating the Borrowing capacity of a project- Loan repayment.

 

Unit-7
Teaching Hours:10
Preparing the Financing Plan
 

 

Level of Knowledge: Conceptual

 

 

 

Preparation of Start-up budget including marketing, pay roll budgets, Start-up cost sheet, projected statements -BEP, projected cash flows, projected Profit/loss account, projected balance sheet, projected business ratios, developing revenue models, importance of review of plans, Introduction to start up ERP packages, Long term financing- Withholding Tax Considerations- Estimating the Borrowing capacity of a project- Loan repayment.

 

Text Books And Reference Books:

 

  1. Indian Financial Systems - M. Y. Khan, (Tata McGraw - Hill Publishing Corporation Limited, New Delhi). 

 

Essential Reading / Recommended Reading

 

  1. Projects - Planning, Analysis, Selection, Implementation and Review - Prasanna Chandra. (Tata McGraw - Hill Publishing Corporation Limited, New Delhi). 
  2. Financial Institution & Markets - L. M. Bhole. (Tata McGraw - Hill Publishing Corporation Limited, New Delhi). 
  3. Financial Markets - Gordon & Natarajan. (BPB Publications).
  4. Investment Management - V. K. Blialla. (S. Chand & Company Publishers ltd.,) 
  5. Project Financing- Asset based Financial Engineering- John D Finnerty-John Wiley & Sons Inc, New York

      6.Entrepreneurial Finance, Leach Melicher, Southwestern/CengageLearning

Evaluation Pattern

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

100

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA645F - DEBT MARKETS AND MUTUAL FUNDS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The course intends to provide a comprehensive knowledge on the Debt market and Mutual funds. Mutual funds have become a much sought after investment product in recent years. This course demystifies the concept of mutual funds and helps create awareness and knowledge about the industry and its functioning We will cover topics such as Fixed Income Securities Markets, Bond Mathematics, Risk Identification in Bond, Corporate Debt Market, Bond Portfolio Management Strategies, and Mutual Fund Valuations. Debt markets are an important source of funds, especially in a developing economy like India. Like all other countries, the debt market in India is also considered a useful substitute to banking channels for finance. The intent of the course is to provide students with a basic understanding of the Debt market and how to value those securities. 

 

Course Objectives:

 

        To compare and contrast the Fixed Income Securities Market environment in India

 

        To demonstrate bond valuations and Risk Identification in Fixed Income Securities

 

        To distinguish the Government securities and Corporate Debt Market in India.

             To interpret the Bond Portfolio Management Strategies.

Learning Outcome

CO1: Compare and contrast the Fixed Income Securities Market environment in India

CO2: Evaluate bonds based on different valuation techniques and the risk parameters

CO3: Rate the Government securities and Corporate Debt securities in India.

CO4: Interpret the Bond Portfolio Management Strategies

CO5: Propose the suitable funds to the investors according to their risk tolerance

Unit-1
Teaching Hours:8
Fixed Income Securities Markets Overview
 

 

Level of Knowledge: Conceptual

 

Features - types – Debt market in India - Institutional Arrangements - Market Participants and Instruments - Investors Perspectives Risk and Rewards  - Treasury Securities Auction - Government Bond Markets - Auction Mechanisms - Uniform vs Discriminatory Auction - Auction and Repo Markets - Markets Implications of Auctions

 

Unit-1
Teaching Hours:8
Fixed Income Securities Markets Overview
 

 

Level of Knowledge: Conceptual

 

Features - types – Debt market in India - Institutional Arrangements - Market Participants and Instruments - Investors Perspectives Risk and Rewards  - Treasury Securities Auction - Government Bond Markets - Auction Mechanisms - Uniform vs Discriminatory Auction - Auction and Repo Markets - Markets Implications of Auctions

 

Unit-1
Teaching Hours:8
Fixed Income Securities Markets Overview
 

 

Level of Knowledge: Conceptual

 

Features - types – Debt market in India - Institutional Arrangements - Market Participants and Instruments - Investors Perspectives Risk and Rewards  - Treasury Securities Auction - Government Bond Markets - Auction Mechanisms - Uniform vs Discriminatory Auction - Auction and Repo Markets - Markets Implications of Auctions

 

Unit-1
Teaching Hours:8
Fixed Income Securities Markets Overview
 

 

Level of Knowledge: Conceptual

 

Features - types – Debt market in India - Institutional Arrangements - Market Participants and Instruments - Investors Perspectives Risk and Rewards  - Treasury Securities Auction - Government Bond Markets - Auction Mechanisms - Uniform vs Discriminatory Auction - Auction and Repo Markets - Markets Implications of Auctions

 

Unit-2
Teaching Hours:8
Bond Mathematics
 

 

Level of Knowledge: Conceptual

 

Time Value of Money - Price and Yield Conventions - Bond Valuation (Advanced Models)

 

Unit-2
Teaching Hours:8
Bond Mathematics
 

 

Level of Knowledge: Conceptual

 

Time Value of Money - Price and Yield Conventions - Bond Valuation (Advanced Models)

 

Unit-2
Teaching Hours:8
Bond Mathematics
 

 

Level of Knowledge: Conceptual

 

Time Value of Money - Price and Yield Conventions - Bond Valuation (Advanced Models)

 

Unit-2
Teaching Hours:8
Bond Mathematics
 

 

Level of Knowledge: Conceptual

 

Time Value of Money - Price and Yield Conventions - Bond Valuation (Advanced Models)

 

Unit-3
Teaching Hours:10
Risk Identification in Bonds
 

 

Level of Knowledge: Conceptual

 

Credit rating system – risk factors - Duration, Convexity - Immunization Strategies – Bond price theorems – malkiel bond theorems - Yield Curve Analysis - Par Value, Zero, Spot Curve - Term Structure of Interest Rates - (Constructing Yield Curve Bootstrapping)

 

Unit-3
Teaching Hours:10
Risk Identification in Bonds
 

 

Level of Knowledge: Conceptual

 

Credit rating system – risk factors - Duration, Convexity - Immunization Strategies – Bond price theorems – malkiel bond theorems - Yield Curve Analysis - Par Value, Zero, Spot Curve - Term Structure of Interest Rates - (Constructing Yield Curve Bootstrapping)

 

Unit-3
Teaching Hours:10
Risk Identification in Bonds
 

 

Level of Knowledge: Conceptual

 

Credit rating system – risk factors - Duration, Convexity - Immunization Strategies – Bond price theorems – malkiel bond theorems - Yield Curve Analysis - Par Value, Zero, Spot Curve - Term Structure of Interest Rates - (Constructing Yield Curve Bootstrapping)

 

Unit-3
Teaching Hours:10
Risk Identification in Bonds
 

 

Level of Knowledge: Conceptual

 

Credit rating system – risk factors - Duration, Convexity - Immunization Strategies – Bond price theorems – malkiel bond theorems - Yield Curve Analysis - Par Value, Zero, Spot Curve - Term Structure of Interest Rates - (Constructing Yield Curve Bootstrapping)

 

Unit-4
Teaching Hours:8
Corporate Debt Markets
 

 

Level of Knowledge: Conceptual

 

Structure, Rating, Spread - Issuers and Investors Perspectives - Valuation, Convertibles - Financial Distress, Bankruptcy, Current trends in Indian Debt market

 

Unit-4
Teaching Hours:8
Corporate Debt Markets
 

 

Level of Knowledge: Conceptual

 

Structure, Rating, Spread - Issuers and Investors Perspectives - Valuation, Convertibles - Financial Distress, Bankruptcy, Current trends in Indian Debt market

 

Unit-4
Teaching Hours:8
Corporate Debt Markets
 

 

Level of Knowledge: Conceptual

 

Structure, Rating, Spread - Issuers and Investors Perspectives - Valuation, Convertibles - Financial Distress, Bankruptcy, Current trends in Indian Debt market

 

Unit-4
Teaching Hours:8
Corporate Debt Markets
 

 

Level of Knowledge: Conceptual

 

Structure, Rating, Spread - Issuers and Investors Perspectives - Valuation, Convertibles - Financial Distress, Bankruptcy, Current trends in Indian Debt market

 

Unit-5
Teaching Hours:8
Bond Portfolio Management Strategies
 

 

Level of Knowledge: Analytical

 

Asset Allocation Decision- Portfolio management Team- Spectrum of Bond Portfolio Strategies-Bond Indexes- Primary Risk factors- Top down versus Bottom up Portfolio construction - Active Portfolio strategies- Use of Leverage.

 

Unit-5
Teaching Hours:8
Bond Portfolio Management Strategies
 

 

Level of Knowledge: Analytical

 

Asset Allocation Decision- Portfolio management Team- Spectrum of Bond Portfolio Strategies-Bond Indexes- Primary Risk factors- Top down versus Bottom up Portfolio construction - Active Portfolio strategies- Use of Leverage.

 

Unit-5
Teaching Hours:8
Bond Portfolio Management Strategies
 

 

Level of Knowledge: Analytical

 

Asset Allocation Decision- Portfolio management Team- Spectrum of Bond Portfolio Strategies-Bond Indexes- Primary Risk factors- Top down versus Bottom up Portfolio construction - Active Portfolio strategies- Use of Leverage.

 

Unit-5
Teaching Hours:8
Bond Portfolio Management Strategies
 

 

Level of Knowledge: Analytical

 

Asset Allocation Decision- Portfolio management Team- Spectrum of Bond Portfolio Strategies-Bond Indexes- Primary Risk factors- Top down versus Bottom up Portfolio construction - Active Portfolio strategies- Use of Leverage.

 

Unit-6
Teaching Hours:8
Introduction to Mutual Fund
 

 

Level of Knowledge: Conceptual

 

Introduction - Mutual Funds: Structure in India – Management of Investor's Money custodian - Role of the AMC, Registrar and Transfer Agents. – NFO procedure - investor’s rights and obligations.

 

Unit-6
Teaching Hours:8
Introduction to Mutual Fund
 

 

Level of Knowledge: Conceptual

 

Introduction - Mutual Funds: Structure in India – Management of Investor's Money custodian - Role of the AMC, Registrar and Transfer Agents. – NFO procedure - investor’s rights and obligations.

 

Unit-6
Teaching Hours:8
Introduction to Mutual Fund
 

 

Level of Knowledge: Conceptual

 

Introduction - Mutual Funds: Structure in India – Management of Investor's Money custodian - Role of the AMC, Registrar and Transfer Agents. – NFO procedure - investor’s rights and obligations.

 

Unit-6
Teaching Hours:8
Introduction to Mutual Fund
 

 

Level of Knowledge: Conceptual

 

Introduction - Mutual Funds: Structure in India – Management of Investor's Money custodian - Role of the AMC, Registrar and Transfer Agents. – NFO procedure - investor’s rights and obligations.

 

Unit-7
Teaching Hours:10
Mutual Fund Valuations
 

 

Level of Knowledge: Conceptual

 

Fund Accounting and Valuation. Portfolio Management- AUM - Managing Unit Holder’s money. Performance Measurement and Evaluation of Mutual Fund Schemes- Mutual Fund as an investment · Developing a Model Portfolio for the investor · Unit holders Protection.

 

Unit-7
Teaching Hours:10
Mutual Fund Valuations
 

 

Level of Knowledge: Conceptual

 

Fund Accounting and Valuation. Portfolio Management- AUM - Managing Unit Holder’s money. Performance Measurement and Evaluation of Mutual Fund Schemes- Mutual Fund as an investment · Developing a Model Portfolio for the investor · Unit holders Protection.

 

Unit-7
Teaching Hours:10
Mutual Fund Valuations
 

 

Level of Knowledge: Conceptual

 

Fund Accounting and Valuation. Portfolio Management- AUM - Managing Unit Holder’s money. Performance Measurement and Evaluation of Mutual Fund Schemes- Mutual Fund as an investment · Developing a Model Portfolio for the investor · Unit holders Protection.

 

Unit-7
Teaching Hours:10
Mutual Fund Valuations
 

 

Level of Knowledge: Conceptual

 

Fund Accounting and Valuation. Portfolio Management- AUM - Managing Unit Holder’s money. Performance Measurement and Evaluation of Mutual Fund Schemes- Mutual Fund as an investment · Developing a Model Portfolio for the investor · Unit holders Protection.

 

Text Books And Reference Books:

 

1.       Frank J. Fabozzi (2016) Bond Markets Analysis and Strategies, Pearson 

 

Essential Reading / Recommended Reading

 

  1. Bond Market Association. (2008). The fundamentals of municipal bonds.John Wiley.
  2. Alexander, C. (2008). Market Risk Analysis Vol. I – Quantitative Methods in Finance. England: John Wiley & Sons. 
  3. Choudhry, M. (2010). An Introduction to Bond Markets. UK: John Wiley & Sons. 
  4. Hull, J. C. (2018). Risk Management and Financial Institutions. New Jersey: John Wiley & Sons. 
  5. Jorion, P. (2011): Financial Risk Manager Handbook. New Jersey: John Wiley & Sons.

 

Evaluation Pattern

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA645H - HUMAN RESOURCE ANALYTICS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course aims at developing analytical skills which will help students to conduct comprehensive analysis of data to develop and streamline HR Policies and strategic decisions of organizations. The course also enables students to understand how HR professionals make data-driven decisions to attract, manage and retain employees, which improves ROI. This course helps students gain employability skills in the HR functional area to create a better work environment and maximize employee productivity.

Course Objectives

●         To examine the role and importance of HR analytics, and the ability to track, store, retrieve, analyze and interpret HR data to support decision-making

●         To create benchmarks/metrics to conduct research and statistical analyses related to Human Resource Management

●         To choose appropriate tools to analyze human resources information (e.g., staffing, skills, performance ratings and compensation information).

  • To create HR Analytics reports

Learning Outcome

CO1: Assess the efficiency and effectiveness of human resource functions by using HR Metrics.

CO2: Apply analytical tools to analyse problems related to sub functions of HRM.

CO3: Create dashboards and other visualisation graphs using the software.

CO4: Interpret statistical analysis and its relevance in HR analytics.

Unit-1
Teaching Hours:10
Introduction to HR Analytics
 

Introduction to HR Analytics and its importance, Evolution of HR Analytics, Models of HRAnalytics, Levels of HRAnalytics-Descriptive, Predictive, Diagnostic and Prescriptive,Conducting HR Analytics,Level of Adoption of HRAnalytics, Building HR Analytics Culture

Unit-1
Teaching Hours:10
Introduction to HR Analytics
 

Introduction to HR Analytics and its importance, Evolution of HR Analytics, Models of HRAnalytics, Levels of HRAnalytics-Descriptive, Predictive, Diagnostic and Prescriptive,Conducting HR Analytics,Level of Adoption of HRAnalytics, Building HR Analytics Culture

Unit-1
Teaching Hours:10
Introduction to HR Analytics
 

Introduction to HR Analytics and its importance, Evolution of HR Analytics, Models of HRAnalytics, Levels of HRAnalytics-Descriptive, Predictive, Diagnostic and Prescriptive,Conducting HR Analytics,Level of Adoption of HRAnalytics, Building HR Analytics Culture

Unit-2
Teaching Hours:8
Human Resource Information System
 

Interface between HR and Technology;HRIS Concepts, e-HRM and HRIS,Need for HRIS, Types of HRIS,System Development Process for HRIS, HRIS Database; HRIS Architecture.

Unit-2
Teaching Hours:8
Human Resource Information System
 

Interface between HR and Technology;HRIS Concepts, e-HRM and HRIS,Need for HRIS, Types of HRIS,System Development Process for HRIS, HRIS Database; HRIS Architecture.

Unit-2
Teaching Hours:8
Human Resource Information System
 

Interface between HR and Technology;HRIS Concepts, e-HRM and HRIS,Need for HRIS, Types of HRIS,System Development Process for HRIS, HRIS Database; HRIS Architecture.

Unit-3
Teaching Hours:10
HR Metrics
 

Identification and definition of  Key HR Metrics,HR Performance Metrics,Staffing Metrics,Training and Development Metrics, Talent Retention Metrics, and General Workforce Metrics.

Unit-3
Teaching Hours:10
HR Metrics
 

Identification and definition of  Key HR Metrics,HR Performance Metrics,Staffing Metrics,Training and Development Metrics, Talent Retention Metrics, and General Workforce Metrics.

Unit-3
Teaching Hours:10
HR Metrics
 

Identification and definition of  Key HR Metrics,HR Performance Metrics,Staffing Metrics,Training and Development Metrics, Talent Retention Metrics, and General Workforce Metrics.

Unit-4
Teaching Hours:4
HR Data
 

Importance, Types of Data- Nominal, Ordinal, Interval and Ratio, Data Capturing Methods, Data Examination and Purification- Missing Data, Data Deletion Technique, Data Imputation Technique, Testing Assumption for Statistical Analysis- Normality, Linearity, Independence,Homogeneity of Variance

Unit-4
Teaching Hours:4
HR Data
 

Importance, Types of Data- Nominal, Ordinal, Interval and Ratio, Data Capturing Methods, Data Examination and Purification- Missing Data, Data Deletion Technique, Data Imputation Technique, Testing Assumption for Statistical Analysis- Normality, Linearity, Independence,Homogeneity of Variance

Unit-4
Teaching Hours:4
HR Data
 

Importance, Types of Data- Nominal, Ordinal, Interval and Ratio, Data Capturing Methods, Data Examination and Purification- Missing Data, Data Deletion Technique, Data Imputation Technique, Testing Assumption for Statistical Analysis- Normality, Linearity, Independence,Homogeneity of Variance

Unit-5
Teaching Hours:10
Building HR Dashboard Using Power BI
 

Overview of Power BI and its role in business intelligence, connecting to different data sources (Excel, databases, online services), Transforming and cleaning data using Power Query Editor, Overview of PowerBI visuals (charts, tables, maps, etc.), Designing effective visualizations, Formatting and customization options forvisuals, building dashboards in PowerBI

 

Unit-5
Teaching Hours:10
Building HR Dashboard Using Power BI
 

Overview of Power BI and its role in business intelligence, connecting to different data sources (Excel, databases, online services), Transforming and cleaning data using Power Query Editor, Overview of PowerBI visuals (charts, tables, maps, etc.), Designing effective visualizations, Formatting and customization options forvisuals, building dashboards in PowerBI

 

Unit-5
Teaching Hours:10
Building HR Dashboard Using Power BI
 

Overview of Power BI and its role in business intelligence, connecting to different data sources (Excel, databases, online services), Transforming and cleaning data using Power Query Editor, Overview of PowerBI visuals (charts, tables, maps, etc.), Designing effective visualizations, Formatting and customization options forvisuals, building dashboards in PowerBI

 

Unit-6
Teaching Hours:12
Predictive Analytics in HR using SPSS
 

Overview of SPSS, Descriptive Statistics - Mean, Median, Mode;Inferential Statistics-Hypothesis Testing, Correlation Analysis, Simple Linear Regression Analysis, Interpretation of Output, Conducting Independent One-Way ANOVA. Building Predictive Model for Employee Turnover and Performance.

Unit-6
Teaching Hours:12
Predictive Analytics in HR using SPSS
 

Overview of SPSS, Descriptive Statistics - Mean, Median, Mode;Inferential Statistics-Hypothesis Testing, Correlation Analysis, Simple Linear Regression Analysis, Interpretation of Output, Conducting Independent One-Way ANOVA. Building Predictive Model for Employee Turnover and Performance.

Unit-6
Teaching Hours:12
Predictive Analytics in HR using SPSS
 

Overview of SPSS, Descriptive Statistics - Mean, Median, Mode;Inferential Statistics-Hypothesis Testing, Correlation Analysis, Simple Linear Regression Analysis, Interpretation of Output, Conducting Independent One-Way ANOVA. Building Predictive Model for Employee Turnover and Performance.

Unit-7
Teaching Hours:6
Trends in HR Analytics
 

The role of AI and automation in HR, Machine Learning Applications in HR, Natural Language Processing for Sentiment Analysis, Ethical Standards in HR Analytics

 

Unit-7
Teaching Hours:6
Trends in HR Analytics
 

The role of AI and automation in HR, Machine Learning Applications in HR, Natural Language Processing for Sentiment Analysis, Ethical Standards in HR Analytics

 

Unit-7
Teaching Hours:6
Trends in HR Analytics
 

The role of AI and automation in HR, Machine Learning Applications in HR, Natural Language Processing for Sentiment Analysis, Ethical Standards in HR Analytics

 

Text Books And Reference Books:
  • Edwards Martin R, Edwards Kirsten (2016), “Predictive HR Analytics: Mastering the HR Metric”, Kogan Page Publishers, ISBN-0749473924
  • Rama Shankar Yadav, Sunil Maheswari (2021), HR Analytics: Connecting Data and Theory, Wiley India Pvt. Ltd.

Essential Reading / Recommended Reading

 1.       Ramesh Soundararajan (2016), Winning on HR Analytics: Leveraging Data for Competitive Advantage,  1st Edition, Sage Publications

 2.       Dipak Kumar Bhattacharyya (2017), HR Analytics: Understanding Theories and Applications, 1st Edition, Sage Publications

 3.     Jac Fitz-enz, (2010). The New HR Analytics, 1st edition, AMACOM

 

Evaluation Pattern

 

CIA – 1

CIA – 2

CIA – 3

Attendance

ESE  

Total

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

25

20

5

30

100

 

BBA645M - NEURO MARKETING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The course focuses on how neuro marketing can help business to achieve an in-depth understanding of consumers’ thinking, choices and purchase decisions. The central focus is to bring awareness about the brain science of consumers’ decision making at the same time this is not a course on brain anatomy.This course comprises of the practical implication of brain science in marketing strategies and how organizations can succeed with neuromarketing research unlike traditional marketing research practices.

 

Course Objectives

 

        To understand the basic interdisciplinary dimensions of Neuro marketing.

 

        To distinguish how neural networks respond to different marketing cues 

 

        To interpret the relevant theories and concepts to various practices of Neuromarkeing.

 

        To apply Neuro marketing to predict consumers’ decisions.

               To examine and diagnose the various strategies of neuromarketing

Learning Outcome

CO1: Understand the basic interdisciplinary dimensions of Neuro marketing.

CO2: Distinguish how neural networks respond to different marketing cues

CO3: Interpret the relevant theories and concepts to various practices of Neuromarkeing.

CO4: Apply Neuro marketing to predict consumers decisions.

CO5: Examine and diagnose the various strategies of neuromarketing

Unit-1
Teaching Hours:10
Introduction
 

 

Level of Knowledge: Conceptual

 

 

Meaning and interdisciplinary dimension of Neuro Marketing, behaviourism, positioning-gaps; structure and functions of the human brain., emotions depend on cognitive appraisal of stimulus

Unit-1
Teaching Hours:10
Introduction
 

 

Level of Knowledge: Conceptual

 

 

Meaning and interdisciplinary dimension of Neuro Marketing, behaviourism, positioning-gaps; structure and functions of the human brain., emotions depend on cognitive appraisal of stimulus

Unit-2
Teaching Hours:10
NEURAL CORRELATES OF HUMAN BRAIN APPLIED IN MARKETING
 

 

Level of Knowledge: Conceptual

 

 

 

Memory-importance, types, its application to marketing and advertising, 4 stages of memory formation, advertising &seven sins of memory. Brain laterality-usefulness to marketing, applications-communication design, communication strategy, low-involvement & high involvement process, brain waves and brand communication, 

 

Unit-2
Teaching Hours:10
NEURAL CORRELATES OF HUMAN BRAIN APPLIED IN MARKETING
 

 

Level of Knowledge: Conceptual

 

 

 

Memory-importance, types, its application to marketing and advertising, 4 stages of memory formation, advertising &seven sins of memory. Brain laterality-usefulness to marketing, applications-communication design, communication strategy, low-involvement & high involvement process, brain waves and brand communication, 

 

Unit-3
Teaching Hours:6
APPLIED NEURO SCIENCE, BRAIN WAVES AND BRAND COMMUNICATION
 

 

Level of Knowledge: Conceptual

 

 

Brain waves, ads create emotional and cognitive impact, branding moments

Unit-3
Teaching Hours:6
APPLIED NEURO SCIENCE, BRAIN WAVES AND BRAND COMMUNICATION
 

 

Level of Knowledge: Conceptual

 

 

Brain waves, ads create emotional and cognitive impact, branding moments

Unit-4
Teaching Hours:12
DEVICES FOR NEURAL READING
 

 

Level of Knowledge: Conceptual

 

 

 

EEG-types of waves, CT scanning, MRI, fMRI, Eye tracking, GSR, PET, Biometrics, brain tracking devices and tools to measure neural activities.

Wearable sensors. Neurogaming and integration with AI.  

Unit-4
Teaching Hours:12
DEVICES FOR NEURAL READING
 

 

Level of Knowledge: Conceptual

 

 

 

EEG-types of waves, CT scanning, MRI, fMRI, Eye tracking, GSR, PET, Biometrics, brain tracking devices and tools to measure neural activities.

Wearable sensors. Neurogaming and integration with AI.  

Unit-5
Teaching Hours:12
NEUROMARKETING RESEARCH
 

 

Level of Knowledge: Conceptual

 

 

 

Experiments in package design, Retties and Brewer (2000), neuroimages of advertising, advertising and brain waves, experimental ad research-thinking and feeling are necessary, methodology& conclusions drawn from experiments. experimental advertising research- print ads generate more brain waves, design of the study, findings and conclusion, impact of media, product and message on affective, cognitive and persuasive outcomes of ads

 

Unit-5
Teaching Hours:12
NEUROMARKETING RESEARCH
 

 

Level of Knowledge: Conceptual

 

 

 

Experiments in package design, Retties and Brewer (2000), neuroimages of advertising, advertising and brain waves, experimental ad research-thinking and feeling are necessary, methodology& conclusions drawn from experiments. experimental advertising research- print ads generate more brain waves, design of the study, findings and conclusion, impact of media, product and message on affective, cognitive and persuasive outcomes of ads

 

Unit-6
Teaching Hours:4
NEUROMARKETING: TOWARDS AN INTEGRATED APPROACH
 

 

Level of Knowledge: Conceptual

 

 

 

Brain laterality, memory formation and interference, rational and emotional components of brand attributes, positioning, marketing research, brand recall, deciding the price  

 

Unit-6
Teaching Hours:4
NEUROMARKETING: TOWARDS AN INTEGRATED APPROACH
 

 

Level of Knowledge: Conceptual

 

 

 

Brain laterality, memory formation and interference, rational and emotional components of brand attributes, positioning, marketing research, brand recall, deciding the price  

 

Unit-7
Teaching Hours:6
ETHICS IN NEUROMARKETING
 

 

Level of Knowledge: Conceptual

 

 

 

Privacy and confidentiality, Building a culture of trust through neuroscience, neuroscience and free will,

Controversy: Pseudo-science, Mind Reader, Ethical Concerns, Academic Vs Industry Research

 

Unit-7
Teaching Hours:6
ETHICS IN NEUROMARKETING
 

 

Level of Knowledge: Conceptual

 

 

 

Privacy and confidentiality, Building a culture of trust through neuroscience, neuroscience and free will,

Controversy: Pseudo-science, Mind Reader, Ethical Concerns, Academic Vs Industry Research

 

Text Books And Reference Books:

 

  1. Sharma, J.K., Singh, D and Deepak, K.K and Agarwal. D.P (2012) Neuromarketing: a peep into customers’ minds, Eastern Economy Edition, Prentice Hall Pvt Ltd, New Delhi.
  2. Genco, Stephen J., Andrew P. Pohlmann, and Peter Steidl. Neuromarketing for Dummies. John Wiley & Sons.

 

Essential Reading / Recommended Reading

 

  1. Lindstrom,M. (2008). Buyology: How everything we believe about why we buy is wrong. London: Random House Business.
  2. Plessis, E. (2011). The branded mind:  what neuroscience really tells us about the puzzle of the brain and the brand, London, UK: Kogan Page
  3. Genco, Stephen J., Andrew P. Pohlmann and Peter Steid (2013) Neuromarketing for Dummies, John Wiley & Sons. ISBN-10: 1118518586, ISBN-13: 978-1118518588. (Paperback or Kindle formats at http://www.amazon.com/Neuromarketing-Dummies-Business-PersonalFinance/dp/1118518586/ref)
  4. Bridger, Darren (2015) Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research, Kogan Page Publishers, ISBN-10: 0749473843, ISBN-13: 978-0749473846

 

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA651A - ADVANCED DATA ANALYTICS FOR BUSINESS APPLICATIONS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course is a comprehensive representation of Advanced Data Analytics, as applied in various function domains of business and management. A Variety of relevant topics like healthcare analytics, Social Media Analytics, Social Networking Analytics, Web Analytics, HR Analytics, Supply Chain Analytics, Marketing Analytics, Retail Analytics and Financial Analytics will transform the students into industry-ready managers This course is designed for students who might seek employment in analytics as well as for students who would want to broaden their understanding of the field.

Course Objective: On having completed this course student should be able to:

        Understand the data processing & principles implemented in different functional domain of business

        Apply advanced analytics in various business application domain

        Create an understanding of the use of analytics in business applications

       Evaluate the data modelling in various business applications.

Learning Outcome

CO1: Understand different advanced data analytics evolution & its application in Business Applications

CO2: Apply advanced data analytics techniques across a range of functional areas like Marketing Finance, HR, Retail, Supply chain and Operations.

CO3: Evaluate various data analytics techniques and select the most appropriate for the given business decision making problem.

CO4: Develop logical data models & data analytics techniques in decision making process.

CO5: Construct conceptual data models for modelling & simulation in Data Science research

Unit-1
Teaching Hours:8
Healthcare Analytics
 

Data governance, Data Privacy, Data Protection, Data Security in healthcare Organization, Importance of fostering a data-driven culture in a healthcare organization, The Data Life Cycle- Healthcare data sources and data structures, measuring quality and safety of caring and Developing Key Performance Indicators. 

Unit-1
Teaching Hours:8
Healthcare Analytics
 

Data governance, Data Privacy, Data Protection, Data Security in healthcare Organization, Importance of fostering a data-driven culture in a healthcare organization, The Data Life Cycle- Healthcare data sources and data structures, measuring quality and safety of caring and Developing Key Performance Indicators. 

Unit-1
Teaching Hours:8
Healthcare Analytics
 

Data governance, Data Privacy, Data Protection, Data Security in healthcare Organization, Importance of fostering a data-driven culture in a healthcare organization, The Data Life Cycle- Healthcare data sources and data structures, measuring quality and safety of caring and Developing Key Performance Indicators. 

Unit-2
Teaching Hours:8
Web Analytics & Social Media Analytics
 

Web metrics and web analytics, PULSE metrics (Page views, Uptime, Latency, Seven-day active users) on business and technical issues; HEART metrics (Happiness, Engagement, Adoption, Retention, and Task success) on user behavior issues; On-site web analytics, off-site web analytics, Social media analytics, Social media KPIs (reach and engagement), Performing social media analytics (business goal, KPIs, data gathering, analysis, measure and feedback)

Unit-2
Teaching Hours:8
Web Analytics & Social Media Analytics
 

Web metrics and web analytics, PULSE metrics (Page views, Uptime, Latency, Seven-day active users) on business and technical issues; HEART metrics (Happiness, Engagement, Adoption, Retention, and Task success) on user behavior issues; On-site web analytics, off-site web analytics, Social media analytics, Social media KPIs (reach and engagement), Performing social media analytics (business goal, KPIs, data gathering, analysis, measure and feedback)

Unit-2
Teaching Hours:8
Web Analytics & Social Media Analytics
 

Web metrics and web analytics, PULSE metrics (Page views, Uptime, Latency, Seven-day active users) on business and technical issues; HEART metrics (Happiness, Engagement, Adoption, Retention, and Task success) on user behavior issues; On-site web analytics, off-site web analytics, Social media analytics, Social media KPIs (reach and engagement), Performing social media analytics (business goal, KPIs, data gathering, analysis, measure and feedback)

Unit-3
Teaching Hours:8
HR Analytics
 

Predictive modelling in HR: Employee retention and turnover, workforce productivity and performance, scenario planning, optimizing selection and promotion decisions, recruitment analytics, attitude and behavioral analytics, emotional analytics in HR

Unit-3
Teaching Hours:8
HR Analytics
 

Predictive modelling in HR: Employee retention and turnover, workforce productivity and performance, scenario planning, optimizing selection and promotion decisions, recruitment analytics, attitude and behavioral analytics, emotional analytics in HR

Unit-3
Teaching Hours:8
HR Analytics
 

Predictive modelling in HR: Employee retention and turnover, workforce productivity and performance, scenario planning, optimizing selection and promotion decisions, recruitment analytics, attitude and behavioral analytics, emotional analytics in HR

Unit-4
Teaching Hours:9
Supply Chain Analytics
 

Data Envelopment Analysis, Risk Analysis in Supply Chain, measuring transit risks, supply risks, delivering risks, Risk pooling strategies, Fuzzy Logic and Techniques & application in SCM

Unit-4
Teaching Hours:9
Supply Chain Analytics
 

Data Envelopment Analysis, Risk Analysis in Supply Chain, measuring transit risks, supply risks, delivering risks, Risk pooling strategies, Fuzzy Logic and Techniques & application in SCM

Unit-4
Teaching Hours:9
Supply Chain Analytics
 

Data Envelopment Analysis, Risk Analysis in Supply Chain, measuring transit risks, supply risks, delivering risks, Risk pooling strategies, Fuzzy Logic and Techniques & application in SCM

Unit-5
Teaching Hours:9
Marketing Analytics
 

Customer Analytics Overview: Quantifying Customer Value, RFM Analysis, Market Basket Analysis, Digital evolution of retail marketing, Digital natives, Constant connectivity Social interaction, Keeping track of Customer, Price Analytics - Pricing Techniques, Pricing Assessment, Profitable pricing, Pricing for Business Markets, Price Discrimination, Distribution analytics - Distribution Channel Characteristics,

Unit-5
Teaching Hours:9
Marketing Analytics
 

Customer Analytics Overview: Quantifying Customer Value, RFM Analysis, Market Basket Analysis, Digital evolution of retail marketing, Digital natives, Constant connectivity Social interaction, Keeping track of Customer, Price Analytics - Pricing Techniques, Pricing Assessment, Profitable pricing, Pricing for Business Markets, Price Discrimination, Distribution analytics - Distribution Channel Characteristics,

Unit-5
Teaching Hours:9
Marketing Analytics
 

Customer Analytics Overview: Quantifying Customer Value, RFM Analysis, Market Basket Analysis, Digital evolution of retail marketing, Digital natives, Constant connectivity Social interaction, Keeping track of Customer, Price Analytics - Pricing Techniques, Pricing Assessment, Profitable pricing, Pricing for Business Markets, Price Discrimination, Distribution analytics - Distribution Channel Characteristics,

Unit-6
Teaching Hours:9
Financial Analytics
 

Understanding data in finance, sources of data, cleaning and pre-processing data, understanding stock price behavior, time series analysis in finance, predicting stock prices using machine learning, News analytics (accessing news using web scrapping) and sentiment analysis in finance, Credit risk Modeling 

Unit-6
Teaching Hours:9
Financial Analytics
 

Understanding data in finance, sources of data, cleaning and pre-processing data, understanding stock price behavior, time series analysis in finance, predicting stock prices using machine learning, News analytics (accessing news using web scrapping) and sentiment analysis in finance, Credit risk Modeling 

Unit-6
Teaching Hours:9
Financial Analytics
 

Understanding data in finance, sources of data, cleaning and pre-processing data, understanding stock price behavior, time series analysis in finance, predicting stock prices using machine learning, News analytics (accessing news using web scrapping) and sentiment analysis in finance, Credit risk Modeling 

Unit-7
Teaching Hours:9
Computational Intelligence
 

Internet of Things in Business Decision Making, Cyber Insurance Analytics, Computer Vision, Computational Intelligence Techniques in Business. 

Unit-7
Teaching Hours:9
Computational Intelligence
 

Internet of Things in Business Decision Making, Cyber Insurance Analytics, Computer Vision, Computational Intelligence Techniques in Business. 

Unit-7
Teaching Hours:9
Computational Intelligence
 

Internet of Things in Business Decision Making, Cyber Insurance Analytics, Computer Vision, Computational Intelligence Techniques in Business. 

Text Books And Reference Books:

        Sharon B. Buchbinder, Nancy H. Shanks (2012), Introduction To Health Care Management, Malloy Incorporation, 2nd edition

        Tom Tullis, Bill Albert (2008), measuring the User Experience: Collecting, Analysing, and Presenting Usability Metrics, Morgan Kaufmann; 1st edition.

        Jac Fitz-Enz (2010), The New HR Analytics: Predicting the Economic Value of Your Company’s Human Capital Investments: Predicting the Economic Value of Your Company's Human Capital Investments Hardcover

Essential Reading / Recommended Reading

Gerad Feigin (2011), Supply Chain planning and analytics – The right product in the right place at the right time, Business Expert Press

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Quiz

1

10

100%

10

CIA2

Advanced Business Analytics Applications (Mini Project)

(Unit I, II & III, IV)

2 & 3

25

100%

25

CIA3

Advanced Data Analytics Use Case (Research Assignment)

Individual Assignment

4 & 5

30

100%

30

CIA 4

Mini Project

6 & 7

30

100%

30

Attendance

 

 

5

100%

5

BBA652A - DATA WAREHOUSING AND DATA MINING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

Data warehousing & Data Mining has recently gained a considerable momentum as a paradigm for driving firm’s daily business analytics operations. This course provides an introduction to fundamental techniques and novel applications of data warehouse and Data Mining. Issues covered by this learning experience include data warehouse planning; data mining techniques, business analytics modeling, design, and implementation. In particular, the role of data warehouse in supporting business intelligence and effective decision making is emphasized through labs, projects and case studies. This course will use Rapid Miner / WEKA, which are popular, open source, graphical data mining & intelligence tools, as well as MySQL open source database. This course should prove valuable to you if you want to join or start an analyticscentric firm, help an existing organization improve its data mining skill set, and make good managerial decisions regarding data mining and business intelligence.

 

CourseObjectives:

         To understand the fundamental concepts of datawarehousing, including architecture, design,and implementation.

         To design and infer various datawarehousing architecture to support datamining techniques.

         To explore various datamining techniques and algorithms for extracting valuable insights and patterns from large data sets.

         To integrate datamining processes into the datawarehouse environment to support decision-making and  business intelligence.

  • To develop skills in evaluating and interpreting datamining results to drive actionable insights and strategies.

Learning Outcome

CO1: Understand and implement classical models and algorithms in data warehouses and data mining

CO2: Characterize the kinds of patterns that can be discovered by association rule mining, classification and clustering

CO3: Master data mining techniques in various applications like social, scientific and business application context

CO4: Develop skill in selecting the appropriate data mining algorithm for solving practical problems

CO5: Apply data mining techniques and business intelligence tools to extract meaningful insights from data stored in a data warehouse, enabling informed decision- making.

Unit-1
Teaching Hours:10
Data Warehouse
 

 Level of Knowledge: Analytical

Introduction to Data Ware House, Differences between operational data base systems and data Ware House, Data Ware House characteristics, Data Ware House Architecture and its components, Extraction-Transformation-Loading, Logical (Multidimensional), Data Modeling, Schema Design, star and Snow-Flake Schema, Dimension Table characteristics; Fact-Less-Facts, Dimension Table characteristics; OLAP cube, OLAP Operations, OLAP Server Architecture-ROLAP, MOLAP and HOLAP.

 

Unit-1
Teaching Hours:10
Data Warehouse
 

 Level of Knowledge: Analytical

Introduction to Data Ware House, Differences between operational data base systems and data Ware House, Data Ware House characteristics, Data Ware House Architecture and its components, Extraction-Transformation-Loading, Logical (Multidimensional), Data Modeling, Schema Design, star and Snow-Flake Schema, Dimension Table characteristics; Fact-Less-Facts, Dimension Table characteristics; OLAP cube, OLAP Operations, OLAP Server Architecture-ROLAP, MOLAP and HOLAP.

 

Unit-1
Teaching Hours:10
Data Warehouse
 

 Level of Knowledge: Analytical

Introduction to Data Ware House, Differences between operational data base systems and data Ware House, Data Ware House characteristics, Data Ware House Architecture and its components, Extraction-Transformation-Loading, Logical (Multidimensional), Data Modeling, Schema Design, star and Snow-Flake Schema, Dimension Table characteristics; Fact-Less-Facts, Dimension Table characteristics; OLAP cube, OLAP Operations, OLAP Server Architecture-ROLAP, MOLAP and HOLAP.

 

Unit-2
Teaching Hours:10
Introduction to Data Mining
 

 Level of Knowledge: Conceptual

 Introduction, what is Data Mining, Definition, KDD, Challenges, Data Mining Tasks, Data Preprocessing- Data Cleaning, Missing Data Enrichment, Dimensionality Reduction, Feature Subset Selection, Discretization and Binaryzation, Data Transformation; Measures of similarity and Dissimilarity.

 

Unit-2
Teaching Hours:10
Introduction to Data Mining
 

 Level of Knowledge: Conceptual

 Introduction, what is Data Mining, Definition, KDD, Challenges, Data Mining Tasks, Data Preprocessing- Data Cleaning, Missing Data Enrichment, Dimensionality Reduction, Feature Subset Selection, Discretization and Binaryzation, Data Transformation; Measures of similarity and Dissimilarity.

 

Unit-2
Teaching Hours:10
Introduction to Data Mining
 

 Level of Knowledge: Conceptual

 Introduction, what is Data Mining, Definition, KDD, Challenges, Data Mining Tasks, Data Preprocessing- Data Cleaning, Missing Data Enrichment, Dimensionality Reduction, Feature Subset Selection, Discretization and Binaryzation, Data Transformation; Measures of similarity and Dissimilarity.

 

Unit-3
Teaching Hours:5
Association Rules
 

 Level of Knowledge: Analytical

 Problem Definition, Frequent Item Set Generation, The APRIORI Principle, Support and Confidence Measures, Association Rule Generation, APRIORI Algorithm, The Partition Algorithms, FP-Growth Algorithms, Compact Representation of Frequent Item Set-Maximal Frequent Item Set, Closed Frequent Item Set.

 

Unit-3
Teaching Hours:5
Association Rules
 

 Level of Knowledge: Analytical

 Problem Definition, Frequent Item Set Generation, The APRIORI Principle, Support and Confidence Measures, Association Rule Generation, APRIORI Algorithm, The Partition Algorithms, FP-Growth Algorithms, Compact Representation of Frequent Item Set-Maximal Frequent Item Set, Closed Frequent Item Set.

 

Unit-3
Teaching Hours:5
Association Rules
 

 Level of Knowledge: Analytical

 Problem Definition, Frequent Item Set Generation, The APRIORI Principle, Support and Confidence Measures, Association Rule Generation, APRIORI Algorithm, The Partition Algorithms, FP-Growth Algorithms, Compact Representation of Frequent Item Set-Maximal Frequent Item Set, Closed Frequent Item Set.

 

Unit-4
Teaching Hours:10
Classification
 

 Level of Knowledge: Analytical

 Problem definition, General Approaches to solving a classification problem, Evaluation of Classifiers, Classification techniques, Decision Trees-Decision Tree Construction, Methods for expressing attribute test conditions, Measures for Selecting the Best split, Algorithm for Decision Tree Induction, Naïve-Bayes Classifier, Bayesian Belief Networks; K-nearest neighbor, Classification-Algorithm and characteristics

Unit-4
Teaching Hours:10
Classification
 

 Level of Knowledge: Analytical

 Problem definition, General Approaches to solving a classification problem, Evaluation of Classifiers, Classification techniques, Decision Trees-Decision Tree Construction, Methods for expressing attribute test conditions, Measures for Selecting the Best split, Algorithm for Decision Tree Induction, Naïve-Bayes Classifier, Bayesian Belief Networks; K-nearest neighbor, Classification-Algorithm and characteristics

Unit-4
Teaching Hours:10
Classification
 

 Level of Knowledge: Analytical

 Problem definition, General Approaches to solving a classification problem, Evaluation of Classifiers, Classification techniques, Decision Trees-Decision Tree Construction, Methods for expressing attribute test conditions, Measures for Selecting the Best split, Algorithm for Decision Tree Induction, Naïve-Bayes Classifier, Bayesian Belief Networks; K-nearest neighbor, Classification-Algorithm and characteristics

Unit-5
Teaching Hours:10
Clustering
 

Level of Knowledge: Analytical

Problem Definition, clustering overview, Evaluation of clustering algorithms, Partitioning clustering K-Means Algorithm, K-Means Additional Issues, PAM Algorithm, Hierarchical Clustering-Algorithm- Agglomerative Methods and Divisive Methods, Basic Agglomerative Hierarchical Clustering Algorithm, Specific techniques, Key Issues in Hierarchical Clustering, Strengths and weakness, Outlier Detection

 

Unit-5
Teaching Hours:10
Clustering
 

Level of Knowledge: Analytical

Problem Definition, clustering overview, Evaluation of clustering algorithms, Partitioning clustering K-Means Algorithm, K-Means Additional Issues, PAM Algorithm, Hierarchical Clustering-Algorithm- Agglomerative Methods and Divisive Methods, Basic Agglomerative Hierarchical Clustering Algorithm, Specific techniques, Key Issues in Hierarchical Clustering, Strengths and weakness, Outlier Detection

 

Unit-5
Teaching Hours:10
Clustering
 

Level of Knowledge: Analytical

Problem Definition, clustering overview, Evaluation of clustering algorithms, Partitioning clustering K-Means Algorithm, K-Means Additional Issues, PAM Algorithm, Hierarchical Clustering-Algorithm- Agglomerative Methods and Divisive Methods, Basic Agglomerative Hierarchical Clustering Algorithm, Specific techniques, Key Issues in Hierarchical Clustering, Strengths and weakness, Outlier Detection

 

Unit-6
Teaching Hours:7
Mining Time-Series and Sequence Data
 

 Level of Knowledge: Analytical

 Regression analysis, simple and multiple linear regression, nonlinear regression, logistic regression, regression trees, regression using Support Vector Machine, other regression models Trend analysis, Sequential pattern mining

 

Unit-6
Teaching Hours:7
Mining Time-Series and Sequence Data
 

 Level of Knowledge: Analytical

 Regression analysis, simple and multiple linear regression, nonlinear regression, logistic regression, regression trees, regression using Support Vector Machine, other regression models Trend analysis, Sequential pattern mining

 

Unit-6
Teaching Hours:7
Mining Time-Series and Sequence Data
 

 Level of Knowledge: Analytical

 Regression analysis, simple and multiple linear regression, nonlinear regression, logistic regression, regression trees, regression using Support Vector Machine, other regression models Trend analysis, Sequential pattern mining

 

Unit-7
Teaching Hours:8
Text Mining and Web Mining
 

Level of Knowledge: Analytical

Mining text databases: Text data analysis and information retrieval, keyword-based association analysis, document classification, text clustering analysis, mining social networks, Web resource discovery, Web usage mining

 

Unit-7
Teaching Hours:8
Text Mining and Web Mining
 

Level of Knowledge: Analytical

Mining text databases: Text data analysis and information retrieval, keyword-based association analysis, document classification, text clustering analysis, mining social networks, Web resource discovery, Web usage mining

 

Unit-7
Teaching Hours:8
Text Mining and Web Mining
 

Level of Knowledge: Analytical

Mining text databases: Text data analysis and information retrieval, keyword-based association analysis, document classification, text clustering analysis, mining social networks, Web resource discovery, Web usage mining

 

Text Books And Reference Books:
  • Jiawei Han, Micheline Kamber (2006), Data Mining-Concepts and Techniques-, Morgan Kaufmann Publishers, Elsevier, 2nd Edition
  • Pang-Ning Tan, Vipin Kumar, Michael Steinbanch, Introduction to Data Mining, Pearson Education

Essential Reading / Recommended Reading
  • Arun K Pujari, Data Mining Techniques, 3rd Edition, Universities Press.
  • Pualraj Ponnaiah, Data Ware Housing Fundamentals, Wiley Student Edition
  • Ralph Kimball, The Data Ware House Life Cycle Toolkit- Wiley Student Edition.
  • Vikaram Pudi, P Radha Krishna, Data Mining, Oxford University.

 

Evaluation Pattern

CIA 1 – 30 Marks

CIA 2 – 30 Marks

CIA 3 – 30 Marks

Class Participation – 10 marks

Total – 100 Marks

BBA653A - ARTIFICIAL INTELLIGENCE FOR BUSINESS AND SOCIETY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

Course Description:

Driven by the combination of increased access to data, computational power, and improved sensors and algorithms, artificial intelligence (AI) technologies are entering the mainstream of technological innovation. These technologies include search, machine learning, natural language processing, robotics and image processing. The course is an introduction to AI from an applied perspective in Business and Society. It begins by describing what the latest generation of artificial intelligence techniques can actually do. After an introduction of some basic concepts and techniques, the course illustrates both the potential and current limitations of these techniques with examples from a variety of business applications. In a final project, groups of students will participate in the creation of an AI-based application.

 

  1. To  understand  the history and philosophy of Artificial Intelligence (AI)  
  2. To List the different machine learning methods are used to solve various business problems.  
  3. To examine the applications of AI in order to solve business and societal problems.
  4. To evaluate  Use Cases on Ethics and Challenges of AI

Learning Outcome

CO1: Understand the history and philosophy of Artificial Intelligence (AI)

CO2: List the different machine learning methods are used to solve various business problems.

CO3: Examine the applications of AI in order to solve business and societal problems.

CO4: Evaluate Use Cases on Ethics and Challenges of AI.

Unit-1
Teaching Hours:5
Introduction to Artificial Intelligence
 

 

Introduction to Artificial Intelligence, AI History & Philosophy, Logic Based AI, Knowledge Based AI, Contemporary AI. Types of AI-Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI) Artificial Superintelligence (ASI).

 

Unit-1
Teaching Hours:5
Introduction to Artificial Intelligence
 

 

Introduction to Artificial Intelligence, AI History & Philosophy, Logic Based AI, Knowledge Based AI, Contemporary AI. Types of AI-Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI) Artificial Superintelligence (ASI).

 

Unit-1
Teaching Hours:5
Introduction to Artificial Intelligence
 

 

Introduction to Artificial Intelligence, AI History & Philosophy, Logic Based AI, Knowledge Based AI, Contemporary AI. Types of AI-Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI) Artificial Superintelligence (ASI).

 

Unit-2
Teaching Hours:9
Philosophy of Artificial Intelligence
 

 

Philosophy of Artificial Intelligence ,Philosophy of Mind, Evolving Intelligence, Types of Memory, Human Like Problem Solving, Difference between Artificial Intelligence, Biological Intelligence, Natural Intelligence, Hard Computing and Soft Computing, Problem Solving, Knowledge and Reasoning, Intelligent Agent and Human Computer Interface

 

Unit-2
Teaching Hours:9
Philosophy of Artificial Intelligence
 

 

Philosophy of Artificial Intelligence ,Philosophy of Mind, Evolving Intelligence, Types of Memory, Human Like Problem Solving, Difference between Artificial Intelligence, Biological Intelligence, Natural Intelligence, Hard Computing and Soft Computing, Problem Solving, Knowledge and Reasoning, Intelligent Agent and Human Computer Interface

 

Unit-2
Teaching Hours:9
Philosophy of Artificial Intelligence
 

 

Philosophy of Artificial Intelligence ,Philosophy of Mind, Evolving Intelligence, Types of Memory, Human Like Problem Solving, Difference between Artificial Intelligence, Biological Intelligence, Natural Intelligence, Hard Computing and Soft Computing, Problem Solving, Knowledge and Reasoning, Intelligent Agent and Human Computer Interface

 

Unit-3
Teaching Hours:12
Introduction to Machine Learning
 

 

Introduction to Machine Learning -Supervised Learning: Classification problems , Linear regression, logistic regression - Support Vector Machines, , Decision Tree and Random forest  , Naive Bayes , Nearest Neighbor and Neural Networks. Characteristics and Comparison. Unsupervised learning: Clustering, Association Rules and Dimensionality reduction techniques. Semi Supervised Learning and Reinforcement Learning.

 

Unit-3
Teaching Hours:12
Introduction to Machine Learning
 

 

Introduction to Machine Learning -Supervised Learning: Classification problems , Linear regression, logistic regression - Support Vector Machines, , Decision Tree and Random forest  , Naive Bayes , Nearest Neighbor and Neural Networks. Characteristics and Comparison. Unsupervised learning: Clustering, Association Rules and Dimensionality reduction techniques. Semi Supervised Learning and Reinforcement Learning.

 

Unit-3
Teaching Hours:12
Introduction to Machine Learning
 

 

Introduction to Machine Learning -Supervised Learning: Classification problems , Linear regression, logistic regression - Support Vector Machines, , Decision Tree and Random forest  , Naive Bayes , Nearest Neighbor and Neural Networks. Characteristics and Comparison. Unsupervised learning: Clustering, Association Rules and Dimensionality reduction techniques. Semi Supervised Learning and Reinforcement Learning.

 

Unit-4
Teaching Hours:12
Application of Artificial Intelligence
 

 

Uses of AI in Business applications and Social Applications, AI in Governance, Smart City Project Implementation using Artificial Intelligence. How AI is transforming the future of business on an organizational level with special emphasis on the sales and marketing, finance, HR, customer service, manufacturing, supply chain management and the supporting functions. - Financial Analytics - Sentimental Analytics & Behavioral Analytics.  Practical New Business Creation (NBC) with AI and Global interests in AI.

 

Unit-4
Teaching Hours:12
Application of Artificial Intelligence
 

 

Uses of AI in Business applications and Social Applications, AI in Governance, Smart City Project Implementation using Artificial Intelligence. How AI is transforming the future of business on an organizational level with special emphasis on the sales and marketing, finance, HR, customer service, manufacturing, supply chain management and the supporting functions. - Financial Analytics - Sentimental Analytics & Behavioral Analytics.  Practical New Business Creation (NBC) with AI and Global interests in AI.

 

Unit-4
Teaching Hours:12
Application of Artificial Intelligence
 

 

Uses of AI in Business applications and Social Applications, AI in Governance, Smart City Project Implementation using Artificial Intelligence. How AI is transforming the future of business on an organizational level with special emphasis on the sales and marketing, finance, HR, customer service, manufacturing, supply chain management and the supporting functions. - Financial Analytics - Sentimental Analytics & Behavioral Analytics.  Practical New Business Creation (NBC) with AI and Global interests in AI.

 

Unit-5
Teaching Hours:9
Advanced Artificial Intelligence
 

 

Natural Language Processing , Evolutionary Programming,  Fuzzy Logic, Genetic Algorithm, Genetic Programming, Computer Vision, Virtual Reality, Image Processing , Video Analytics  and  Cognitive Intelligence,  Advanced Robotics developments. 

 

Unit-5
Teaching Hours:9
Advanced Artificial Intelligence
 

 

Natural Language Processing , Evolutionary Programming,  Fuzzy Logic, Genetic Algorithm, Genetic Programming, Computer Vision, Virtual Reality, Image Processing , Video Analytics  and  Cognitive Intelligence,  Advanced Robotics developments. 

 

Unit-5
Teaching Hours:9
Advanced Artificial Intelligence
 

 

Natural Language Processing , Evolutionary Programming,  Fuzzy Logic, Genetic Algorithm, Genetic Programming, Computer Vision, Virtual Reality, Image Processing , Video Analytics  and  Cognitive Intelligence,  Advanced Robotics developments. 

 

Unit-6
Teaching Hours:8
Case Study / Use Case
 

 

Case Study in Conversational systems, Advanced Robotics, Drones, Automated Vehicles, Healthcare application, Gamification and Entertainment and other sectoral applications

 

Unit-6
Teaching Hours:8
Case Study / Use Case
 

 

Case Study in Conversational systems, Advanced Robotics, Drones, Automated Vehicles, Healthcare application, Gamification and Entertainment and other sectoral applications

 

Unit-6
Teaching Hours:8
Case Study / Use Case
 

 

Case Study in Conversational systems, Advanced Robotics, Drones, Automated Vehicles, Healthcare application, Gamification and Entertainment and other sectoral applications

 

Unit-7
Teaching Hours:5
Ethics and Challenges of AI
 

 

Ethical issues, the good and bad AI and the human component. Challenges for successful implementation and utilization of AI applications.

 

Essential Reference: ·Stuart J. Russell, Peter Norvig (2010), Artificial Intelligence: A Modern Approach (2nd edition) by Prentice Hall

 

Unit-7
Teaching Hours:5
Ethics and Challenges of AI
 

 

Ethical issues, the good and bad AI and the human component. Challenges for successful implementation and utilization of AI applications.

 

Essential Reference: ·Stuart J. Russell, Peter Norvig (2010), Artificial Intelligence: A Modern Approach (2nd edition) by Prentice Hall

 

Unit-7
Teaching Hours:5
Ethics and Challenges of AI
 

 

Ethical issues, the good and bad AI and the human component. Challenges for successful implementation and utilization of AI applications.

 

Essential Reference: ·Stuart J. Russell, Peter Norvig (2010), Artificial Intelligence: A Modern Approach (2nd edition) by Prentice Hall

 

Text Books And Reference Books:

 

Stuart J. Russell, Peter Norvig (2010), Artificial Intelligence: A Modern Approach (2nd edition) by Prentice Hall

 

·Steven Finlay, Relativistic, (2017). Artificial Intelligence and Machine Learning for Business:  A No‐Nonsense Guide to Data Driven Technologies

 

Essential Reading / Recommended Reading

Margaret H. Dunham, Data Mining: Introductory and Advanced Topics, Prentice Hall, ISBN: 0130888923

Evaluation Pattern

 CIA 1 – 20 Marks

 CIA 2 – 30 Marks

 CIA 3 – 20 Marks

 CIA4- 30 Marks 

Total – 100 Marks

 

BBA681 - PROJECT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

The purpose of writing project report is to communicate the findings of theprojectstudy undertaken on a particular topic by a student in a systematic way, in partial fulfilment of BBAprogram. It is a time-bound and independent study guided by a faculty member.

At the end of the course, students should be able:

  1. To enable students to identify the thrust area of research.
  2. To conduct the literature survey and problem identification and articulate theresearch gap
  3. To develop research proposal and design for a study
  4. To collect and analyze the data and summarize the findings
  5. To develop a research report, Present conference papers and publish articles inrefereed journals 

 

Learning Outcome

CO1: Identify the research gap by conducting the literature survey

CO2: Select an appropriate research design for the research proposal

CO3: Choose appropriate statistical tools to analyse the data.

CO4: Develop a research report and research paper in a proper format

CO5: Choose appropriate language (verbal & non-verbal) to present the findings with appropriate structure & style

Unit-1
Teaching Hours:5
Introduction
 

Introduction to the variables and the context of the study, need for the study, statement of the problem, scope of the study.

Unit-1
Teaching Hours:5
Introduction
 

Introduction to the variables and the context of the study, need for the study, statement of the problem, scope of the study.

Unit-1
Teaching Hours:5
Introduction
 

Introduction to the variables and the context of the study, need for the study, statement of the problem, scope of the study.

Unit-1
Teaching Hours:5
Introduction
 

Introduction to the variables and the context of the study, need for the study, statement of the problem, scope of the study.

Unit-1
Teaching Hours:5
Introduction
 

Introduction to the variables and the context of the study, need for the study, statement of the problem, scope of the study.

Unit-2
Teaching Hours:5
Literature Review
 

Critical review of extant literature in the field of study with the identification of research gap.

Unit-2
Teaching Hours:5
Literature Review
 

Critical review of extant literature in the field of study with the identification of research gap.

Unit-2
Teaching Hours:5
Literature Review
 

Critical review of extant literature in the field of study with the identification of research gap.

Unit-2
Teaching Hours:5
Literature Review
 

Critical review of extant literature in the field of study with the identification of research gap.

Unit-2
Teaching Hours:5
Literature Review
 

Critical review of extant literature in the field of study with the identification of research gap.

Unit-3
Teaching Hours:5
Research Methodology
 

Introduction, Operational definitions/terms, Objectives of the Study, Hypotheses, Sampling size and sampling technique, Data and the sources of data collection, Methods of data collection, various techniques used in analysis of data, Limitations of the Study.

Unit-3
Teaching Hours:5
Research Methodology
 

Introduction, Operational definitions/terms, Objectives of the Study, Hypotheses, Sampling size and sampling technique, Data and the sources of data collection, Methods of data collection, various techniques used in analysis of data, Limitations of the Study.

Unit-3
Teaching Hours:5
Research Methodology
 

Introduction, Operational definitions/terms, Objectives of the Study, Hypotheses, Sampling size and sampling technique, Data and the sources of data collection, Methods of data collection, various techniques used in analysis of data, Limitations of the Study.

Unit-3
Teaching Hours:5
Research Methodology
 

Introduction, Operational definitions/terms, Objectives of the Study, Hypotheses, Sampling size and sampling technique, Data and the sources of data collection, Methods of data collection, various techniques used in analysis of data, Limitations of the Study.

Unit-3
Teaching Hours:5
Research Methodology
 

Introduction, Operational definitions/terms, Objectives of the Study, Hypotheses, Sampling size and sampling technique, Data and the sources of data collection, Methods of data collection, various techniques used in analysis of data, Limitations of the Study.

Unit-4
Teaching Hours:10
Data Analysis and Interpretation
 

Descriptive Statistics and Inferential Statistics (as applicable), interpretation of results.

Unit-4
Teaching Hours:10
Data Analysis and Interpretation
 

Descriptive Statistics and Inferential Statistics (as applicable), interpretation of results.

Unit-4
Teaching Hours:10
Data Analysis and Interpretation
 

Descriptive Statistics and Inferential Statistics (as applicable), interpretation of results.

Unit-4
Teaching Hours:10
Data Analysis and Interpretation
 

Descriptive Statistics and Inferential Statistics (as applicable), interpretation of results.

Unit-4
Teaching Hours:10
Data Analysis and Interpretation
 

Descriptive Statistics and Inferential Statistics (as applicable), interpretation of results.

Unit-5
Teaching Hours:5
Findings, Suggestions and Conclusion
 

Summary of findings, Suggestions based on the scope of the study and the findings, conclusion and scope for further research.

Unit-5
Teaching Hours:5
Findings, Suggestions and Conclusion
 

Summary of findings, Suggestions based on the scope of the study and the findings, conclusion and scope for further research.

Unit-5
Teaching Hours:5
Findings, Suggestions and Conclusion
 

Summary of findings, Suggestions based on the scope of the study and the findings, conclusion and scope for further research.

Unit-5
Teaching Hours:5
Findings, Suggestions and Conclusion
 

Summary of findings, Suggestions based on the scope of the study and the findings, conclusion and scope for further research.

Unit-5
Teaching Hours:5
Findings, Suggestions and Conclusion
 

Summary of findings, Suggestions based on the scope of the study and the findings, conclusion and scope for further research.

Text Books And Reference Books:

Gournelos, T. 1., Hammonds,Joshua R., & Wilson,Maridath A. (2019). Doing academic research: A practical guide to research methods and analysis. New York: Routledge.

Essential Reading / Recommended Reading

Gupta, M. L. (2022). An Introduction to Research Methodology. Jaipur: Galaxy Book Company.

Polonsky, M. J., & Waller, D. S. (2019). Designing and managing a research project: A business student's guide (Fourth Edition.). London: Sage.

Strang, K. D. (2015). The Palgrave Handbook of Research Design in Business and Management. New York: Palgrave Macmillan.

Evaluation Pattern

VIVA - VOCE Examination and Research Poster Presentation=   40 marks

Report Evaluation = 30 marks

Guide Valuation = 30 marks

                 Total=  100 Marks

BECH631 - PUBLIC ECONOMICS (2022 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

Course Description:

The paper deals with the nature of government intervention and its implications for allocation, distribution and stabilization. Inherently, this study involves a formal analysis of government taxation, expenditures, deficit and public debt management. This paper combines a thorough understanding of fiscal institutions with a careful analysis of the issues which underline budgetary policies in general and Indian experience in particular.

 

Course Objectives:

The objectives of the course are to:

  1. understand the role and functions of government in an organised society;
  2. provide the students with an in-depth understanding of public revenue, public expenditure and public debt management;
  3. provide the students with an understanding on budget and fiscal federalism with a practical experience in Indian context.

Learning Outcome

CO1: Demonstrate the economic and regulatory functions of the government and its significance in an organised society

CO2: Examine the impact of government policies on taxation, expenditure and public debt

CO3: Analyse the Union Budget of India and its macroeconomic implications in a federalism

Unit-1
Teaching Hours:12
Role of Government in an Organised Society
 

The nature, scope and significance of public economics - Public vs Private Finance - Principle of Maximum Social advantage: Approaches and Limitations (Dalton and Hicks) - Functions of Government (a). Economic functions- allocation, distribution and stabilization (b) Regulatory functions of the Government and its economic significance.

Unit-1
Teaching Hours:12
Role of Government in an Organised Society
 

The nature, scope and significance of public economics - Public vs Private Finance - Principle of Maximum Social advantage: Approaches and Limitations (Dalton and Hicks) - Functions of Government (a). Economic functions- allocation, distribution and stabilization (b) Regulatory functions of the Government and its economic significance.

Unit-2
Teaching Hours:14
Public Sector and Public Goods
 

Concept of public sector- Need for public sector- Concept of public goods- Characteristics of public goods- National vs. local public goods- Merit goods and club goods- Market failure and public Provision- Provision versus production of public goods- Determination of provision of public good- Samuelson’s rule- Externality: concept of social versus private costs and benefits.

Unit-2
Teaching Hours:14
Public Sector and Public Goods
 

Concept of public sector- Need for public sector- Concept of public goods- Characteristics of public goods- National vs. local public goods- Merit goods and club goods- Market failure and public Provision- Provision versus production of public goods- Determination of provision of public good- Samuelson’s rule- Externality: concept of social versus private costs and benefits.

Unit-3
Teaching Hours:15
Public Revenue and Taxation
 

Sources of Public Revenue- Tax revenue and non-tax revenue- Concept of tax- Canons of taxation- Approaches to the principle of Equity in taxation: (a) Ability to Pay principle (b) Benefit Approach- Taxable capacity- Incidence of taxes- Modern theory of incidence- Types of taxation- Laffer curve analysis- GST.

Unit-3
Teaching Hours:15
Public Revenue and Taxation
 

Sources of Public Revenue- Tax revenue and non-tax revenue- Concept of tax- Canons of taxation- Approaches to the principle of Equity in taxation: (a) Ability to Pay principle (b) Benefit Approach- Taxable capacity- Incidence of taxes- Modern theory of incidence- Types of taxation- Laffer curve analysis- GST.

Unit-4
Teaching Hours:17
Public Expenditure and Public Debt
 

Structure and growth of public expenditure- Pure theories of public expenditure (a) Lindahl’s benefit theory  (b) Pigou’s marginal ability theory (c) Samuelson’s pure theory of public expenditure - General Theories of Public Expenditure: (a)Wagner’s Law of increasing state activities (b) Wiseman-Peacock hypothesis (c) Colin Clark’s critical limit hypothesis- Trends of Public expenditure in India- Subsidies in India- Concepts of public debt- Types of public debt- Burden of public debt- Approaches to the burden of public debt (Pigou, Buchanan and Musgrave)- Redemption of public debt- methods- Growth of India’s public debt- interest payments expenditure.

Unit-4
Teaching Hours:17
Public Expenditure and Public Debt
 

Structure and growth of public expenditure- Pure theories of public expenditure (a) Lindahl’s benefit theory  (b) Pigou’s marginal ability theory (c) Samuelson’s pure theory of public expenditure - General Theories of Public Expenditure: (a)Wagner’s Law of increasing state activities (b) Wiseman-Peacock hypothesis (c) Colin Clark’s critical limit hypothesis- Trends of Public expenditure in India- Subsidies in India- Concepts of public debt- Types of public debt- Burden of public debt- Approaches to the burden of public debt (Pigou, Buchanan and Musgrave)- Redemption of public debt- methods- Growth of India’s public debt- interest payments expenditure.

Unit-5
Teaching Hours:17
Government Budget and Fiscal Federalism
 

Government budget and its structure – Receipts and   expenditure- Concepts of current and capital account- Functional classification of budget- Balanced, surplus, and deficit budgets- Concepts of fiscal imbalances- revenue deficit, effective revenue deficit, fiscal deficit and primary deficit- Budget multipliers- Budget, government policy and its impact- Concept of federalism- Different layers of the government- Principles of federal finance- Inter-governmental transfer and Theory of Grants- Horizontal vs. vertical equity in devolution- Finance Commission.

Unit-5
Teaching Hours:17
Government Budget and Fiscal Federalism
 

Government budget and its structure – Receipts and   expenditure- Concepts of current and capital account- Functional classification of budget- Balanced, surplus, and deficit budgets- Concepts of fiscal imbalances- revenue deficit, effective revenue deficit, fiscal deficit and primary deficit- Budget multipliers- Budget, government policy and its impact- Concept of federalism- Different layers of the government- Principles of federal finance- Inter-governmental transfer and Theory of Grants- Horizontal vs. vertical equity in devolution- Finance Commission.

Text Books And Reference Books:

Bagchi, A. (2005). Readings in Public Finance. Oxford: Oxford University Press.
Jha, R. (2010). Modern Public Economics (2nd ed.). London: Routledge.
Musgrave, R. A., & Musgrave, P. B. (2004). Public Finance in Theory and Practice (5th ed.). New Delhi: Tata McGraw-Hill

Essential Reading / Recommended Reading

Atkinson, A., & Stiglitz, J. E. (2015). Lectures on Public Economics. Princeton: Princeton University Press.
Basu, K. (2016). An Economist in the Real World: The Art of Policymaking in India. New Delhi: Viking books.
Cullis, J., & Jones, P. (2009). Public Finance & Public Choice (3rd ed.). New York: Oxford University Press.
Hyman, D. N. (2011). Public Finance: A Contemporary Application of Theory to Policy (10thed.). Boston: Cengage Learning.
Jalan, J., Marjit. S., &Santra, S. (2016). India Public Finance and Policy Report 2016: Fiscal
Issues and Macro Economy. New Delhi: Oxford University Press.
Rao, M. G. (2010). Public Economics: Theory and Policy – Essays in Honor of AmareshBagchi. New Delhi: Sage India.
Stiglitz. J. E., & Rosengard, J. K. (2015), Economics of the Public Sector (4th ed.). New Delhi: W. W. Norton & Co Inc.
Ulbrich, H. H. (2003). Public Finance: In Theory and Practice. London: Thomson Learning.

Evaluation Pattern

 

Evaluation Pattern

CIA1

MSE*   (CIA2)

CIA3

ESE**

Attendance

Weightage

20

25

20

30

05

MSE*: Mid-Semester Examination, ESE**: End-Semester Examination

BECH632 - HISTORY OF ECONOMIC THOUGHT (2022 Batch)

Total Teaching Hours for Semester:75
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

Course Description   

The course is designed to be intellectually stimulating and charts out the economic thought from mercantilism to the contemporary period. This course is meant to evaluate the economic theory, ideas, doctrines and postulates of the various schools of thought proposed and developed by various economists. Economic thought forms the basis of the ideology and policies adopted in different countries

Course Objectives

The course aims to help students to:

  • trace the historical beginnings of economic theories, doctrines and postulates of the different schools of thought
  • associate the economists and the schools of thought that they belong to.
  • understand the reasons for ideological differences in different counties

Learning Outcome

CO1: Critically appreciate why economics ideas differ in different countries.

CO2: Evaluate the adequacies and shortcomings of different schools of thought.

CO3: Create a new pattern or idea through re-organization of knowledge that has been broken down into its different schools of thought.

Unit-1
Teaching Hours:14
Classical School of thought
 

Why study History of Economic thought; major features of Mercantilism and the Physiocrats thought; Adam Smith and Ricardo : theory of value, distribution and labour; Malthus: the dismal science; J.S Mill: the first synthesis in economics.

Unit-1
Teaching Hours:14
Classical School of thought
 

Why study History of Economic thought; major features of Mercantilism and the Physiocrats thought; Adam Smith and Ricardo : theory of value, distribution and labour; Malthus: the dismal science; J.S Mill: the first synthesis in economics.

Unit-2
Teaching Hours:12
Critics of Classicism
 

Karl Marx: an inquiry into the law of motion of the capitalist system; the socialist thought; the origin, nature and functioning of capitalism; use value and exchange value.

Unit-2
Teaching Hours:12
Critics of Classicism
 

Karl Marx: an inquiry into the law of motion of the capitalist system; the socialist thought; the origin, nature and functioning of capitalism; use value and exchange value.

Unit-3
Teaching Hours:15
Marginalist and Neoclassical Tradition
 

 First generation Marginalist: Jevons, Walras and Menger : their major contributions; Second generation marginalist: Edgeworth, Wicksteed and Clark: their major contributions; Alfred Marshall and the neoclassical tradition; the new theory of welfare and consumer behaviour.

Unit-3
Teaching Hours:15
Marginalist and Neoclassical Tradition
 

 First generation Marginalist: Jevons, Walras and Menger : their major contributions; Second generation marginalist: Edgeworth, Wicksteed and Clark: their major contributions; Alfred Marshall and the neoclassical tradition; the new theory of welfare and consumer behaviour.

Unit-4
Teaching Hours:10
Keynes and Post Keynesian thought
 

Keynes’s critique of the mainstream tradition; Keynesian, neo-Walrasians and monetarists

Unit-4
Teaching Hours:10
Keynes and Post Keynesian thought
 

Keynes’s critique of the mainstream tradition; Keynesian, neo-Walrasians and monetarists

Unit-5
Teaching Hours:14
Developments in New Welfare Economics
 

The debate about market failures and Coase’s theorem; The theory of social choice: Arrow’s Impossibility Theorem; Asymmetric information: Akerlof; Economic Theories of Justice: Rawl’s.

Unit-5
Teaching Hours:14
Developments in New Welfare Economics
 

The debate about market failures and Coase’s theorem; The theory of social choice: Arrow’s Impossibility Theorem; Asymmetric information: Akerlof; Economic Theories of Justice: Rawl’s.

Unit-6
Teaching Hours:8
Developments in New Welfare Economics
 

Active learning on institutional approach, heterodox approach to study economics and the behavioural school of thought in economics.

Unit-6
Teaching Hours:8
Developments in New Welfare Economics
 

Active learning on institutional approach, heterodox approach to study economics and the behavioural school of thought in economics.

Text Books And Reference Books:

Screpanti, E & Zamagni, S. (2006). An Outline of the History of Economic Thought. Oxford: Oxford University Press.

Essential Reading / Recommended Reading

Gide, C and Rist, C. (2007). A History of Economic Doctrines. New Delhi: Surjeet Publications.

Kapp, W and Kapp, L., (1960). History of Economic Thought–A Book of Readings (6th ed.). New York: Barnes Noble Inc.

 Keynes, J.M.(1939). The General Theory of Employment, Interest, and Money. The University of Adelaide Library Electronic Texts Collection.

Mill, J.S. and Bentham, J. (2004) Utilitarianism and other Essays. London: Penguin Classics.

Robbins, L. (2000). A History of Economic Thought: The LSE Lectures” (Eds.) by Steven G. Medema and Warren J. Samuels, Princeton: Princeton University Press

Smith, A. (2003). The Wealth of Nations. New York: Bantam Classic Edition.

Mundell, R. A. (1961). A theory of optimum currency areas. The American economic review51(4), 657-665.

Sen, A. K. (2017). Collective choice and social welfare, Expanded edition, London: Penguin.

Greenwald, B. C., & Stiglitz, J. E. (1990). Asymmetric Information and the New Theory of the Firm: Financial Constraints and Risk Behavior (No. w3359). National Bureau of Economic Research.

Krugman, P. (2009). The increasing returns revolution in trade and geography. The American Economic Review, 99(3), 561-571.

Thaler, R. (1985). Mental Accounting and Consumer Choice. Marketing science4(3), 199-214.

Evaluation Pattern

Evaluation Pattern

CIA1

MSE* (CIA2)

CIA3

ESE*

Attendance

Weightage

20

25

20

30

05

 

BECH641A - ECONOMICS OF LAW (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

The course will provide a broad overview of the scholarly field known as "law and economics.". This field is an amalgamation of the areas of economics and law, to understand how economic theory can be used to analyse the framework of law. The economic concepts as efficiency and incentives form the crux of the economic analysis of various core areas of law: property, tort, contracts and crime. With the focus on efficiency the course allows to understand the debate put forward by economists that market mechanism is more efficient than courts.

Course Objectives

 The objectives of the course are:

  • to create the understanding of the importance of economic analysis of law.
  • to introduce basic legal traditions and comprehend the nature of legal dispute.
  • to apply basic economic concepts to develop economic conceptualization of law in specific areas 

Learning Outcome

CO1: Students will be able to explain the economic angle to a legal problem or issue in the areas of property, tort, contract and crime.

CO2: Students will be able to examine the legal issues in the areas of both private law and public law using the basic tools of economics.

CO3: Students will be able to compare the common law and civil law traditions

CO4: Students will be able to outline the nature of legal dispute

CO5: Students will be able to assess the efficiency effects of legal rules and policies.

Unit-1
Teaching Hours:5
Introduction to Law and Economics
 

Meaning of Economic Analysis of Law: Examples, Primacy of efficiency over distribution in analyzing Private Law, Importance of studying Law for Economists and Economics for Lawyers.

Unit-1
Teaching Hours:5
Introduction to Law and Economics
 

Meaning of Economic Analysis of Law: Examples, Primacy of efficiency over distribution in analyzing Private Law, Importance of studying Law for Economists and Economics for Lawyers.

Unit-2
Teaching Hours:6
An Introduction to Law and Legal Traditions
 

The Legal Traditions: The Civil and Common - evolution, differences; Nature of Legal dispute; Evolution of Legal Rules; The Institutions of the federal and the State Court systems in the United States and Structure of Court System in India.

Unit-2
Teaching Hours:6
An Introduction to Law and Legal Traditions
 

The Legal Traditions: The Civil and Common - evolution, differences; Nature of Legal dispute; Evolution of Legal Rules; The Institutions of the federal and the State Court systems in the United States and Structure of Court System in India.

Unit-3
Teaching Hours:7
Theory of Property
 

The Legal Concept of Property; Bargaining theory; The Origins of Institution of Property: a thought experiment, An Economic theory of Property, Ownership and Protection of Property.

Unit-3
Teaching Hours:7
Theory of Property
 

The Legal Concept of Property; Bargaining theory; The Origins of Institution of Property: a thought experiment, An Economic theory of Property, Ownership and Protection of Property.

Unit-4
Teaching Hours:12
Theory of Contract
 

An Introduction to Contracts : The Bargain Theory of Contract – Economic Theory of Contract – Economics of Contract Law.

Unit-4
Teaching Hours:12
Theory of Contract
 

An Introduction to Contracts : The Bargain Theory of Contract – Economic Theory of Contract – Economics of Contract Law.

Unit-5
Teaching Hours:8
An Introduction to Economic Theory of Tort Law
 

Basics of Law of Tort: Defining Tort Law – Economic Essence of Tort Law ; Traditional theory of Tort Liability – An Economic Theory of Tort Liability; Economics of Damage Remedy : Extending the Economic model.

Unit-5
Teaching Hours:8
An Introduction to Economic Theory of Tort Law
 

Basics of Law of Tort: Defining Tort Law – Economic Essence of Tort Law ; Traditional theory of Tort Liability – An Economic Theory of Tort Liability; Economics of Damage Remedy : Extending the Economic model.

Unit-6
Teaching Hours:9
An Economic theory of Crime and Punishment
 

The Legal theory of Crime and Punishment– Economic Theory of Crime and Punishment.

Unit-6
Teaching Hours:9
An Economic theory of Crime and Punishment
 

The Legal theory of Crime and Punishment– Economic Theory of Crime and Punishment.

Unit-7
Teaching Hours:6
Legislations in India
 

The Competition Act 2002 and Recent Amendments and Intellectual Property Rights in India:  Issues, Challenges and Comparison.

Unit-7
Teaching Hours:6
Legislations in India
 

The Competition Act 2002 and Recent Amendments and Intellectual Property Rights in India:  Issues, Challenges and Comparison.

Unit-8
Teaching Hours:7
Recent Developments in Economic Analysis of Law
 

The Future of Law and Economics: Essays by Ten Law School Scholars.

Unit-8
Teaching Hours:7
Recent Developments in Economic Analysis of Law
 

The Future of Law and Economics: Essays by Ten Law School Scholars.

Text Books And Reference Books:

Cooter, R., & Ulen, T. (2014). Law and economics (6th ed.). Harlow: Pearson Education Limited.

 

Calabresi, G. (2017). Future of Law and Economics. United States:  Yale University Press .

Essential Reading / Recommended Reading

Veljanovski, C. (2007). Economic Principles of Law. Cambridge University Press.

Friedman, D. (2008). Law's order. Princeton, NJ:   Princeton Univ. Press.

Posner, R. (2014). Economic analysis of law. New York: Wolters Kluwer Law & Business.

Mercuro, N., & Medema, S. (2006). Economics and the law. Princeton, NJ: Princeton University Press.

Wittman, D. (2008). Economic Analysis of the Law.(ed). New York, NY: John Wiley & Sons.

Polinsky, M., & Shavell, S. (2007). Handbook of law and economics. Amsterdam: North Holland.

Landes, W., & Posner, R. (1987). The economic structure of tort law. Cambridge, Massachusetts: Harvard University Press.

Wahl, J. (1998). Overview and economic analysis of property and criminal law. Taylor and Francis.

Rachlinski, J. (2009). Behavioral law and economics. Cheltenham: Elgar.

Posner, R. (1983). Economics of Justice. Cambridge: Harvard University Press 

Evaluation Pattern

 

Evaluation Pattern

CIA1

MSE*

CIA2

ESE**

Attendance

Weightage

20

25

20

30

05

*MSE – Mid Semester Exam      **ESE – End Semester Exam

BECH641B - POLITICAL ECONOMY OF INDIA (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

The primary aim of this course is to introduce students to political economy theory and the political economy of India.  The discourse examines the interplay of politics and economics so that students comprehend the impact of political processes on economic development.  Thirdly, the aim is to acquaint students to significant political economy issues namely liberalization and withdrawal of the state from its engagement in development.

Course Objective

The course aims to help students to:

  • Interpret the theoretical perspectives of Political Economy and familiarize them with the debates in the Political Economy of India.
  • Explain how political ideology influences economic actions, processes and planning at the macro level.
  • Discuss ideas such as Autonomy of the State, Dynamics of Dominant Oligarchy, and class hierarchy to examine their impact on Public Mobilization and Capital Management.
  • Develop writing and presentation skills to effectively discuss complex ideas.

Learning Outcome

CO1: identify and compare the main political themes in the Indian economy.

CO2: illustrate the interplay between politics and economics and how that influences the decisions at state level.

CO3: examine how the political ideology shapes the economy through the lens of major theoretical perspectives in political economy.

CO4: build effective communication skills through written and oral presentation.

Unit-1
Teaching Hours:9
Introduction to Political Economy Theory
 

People and Society; Theory of complementary holism; Justice maxims: Conservative, liberal and radical and their shortcomings.

Unit-1
Teaching Hours:9
Introduction to Political Economy Theory
 

People and Society; Theory of complementary holism; Justice maxims: Conservative, liberal and radical and their shortcomings.

Unit-2
Teaching Hours:13
Introductory Political Economy of the Market and the Macro Economy
 

The function of the Market: Supply and Demand reconsidered - The Fallacy of the Beneficent Invisible Hand and Market Failure. Macroeconomy: Macro Law of Supply and Demand reconsidered – Myth about Inflation and Deficits – Wage Led Growth.

Unit-2
Teaching Hours:13
Introductory Political Economy of the Market and the Macro Economy
 

The function of the Market: Supply and Demand reconsidered - The Fallacy of the Beneficent Invisible Hand and Market Failure. Macroeconomy: Macro Law of Supply and Demand reconsidered – Myth about Inflation and Deficits – Wage Led Growth.

Unit-3
Teaching Hours:12
Caste, Class and Mixed Economy Model
 

Gradualism vs. Radical economic and social change: Caste composition of classes and class divisions within castes; Mixed economy model in India: its evolution as a pattern of mobilisation and the goals of planning.

Unit-3
Teaching Hours:12
Caste, Class and Mixed Economy Model
 

Gradualism vs. Radical economic and social change: Caste composition of classes and class divisions within castes; Mixed economy model in India: its evolution as a pattern of mobilisation and the goals of planning.

Unit-4
Teaching Hours:13
Political Economy of Liberalisation
 

Political economy of liberalisation: The attack on socialist principles of planning and retreat of the state from economic planning; The aims and achievements of privatisation; The interface between public investment and economic growth.

Unit-4
Teaching Hours:13
Political Economy of Liberalisation
 

Political economy of liberalisation: The attack on socialist principles of planning and retreat of the state from economic planning; The aims and achievements of privatisation; The interface between public investment and economic growth.

Unit-5
Teaching Hours:13
Autonomy of the State and Dynamics of Dominant Oligarchy
 

Autonomy of the State; Dynamics of dominant oligarchy and the re-emergence of the dominant propriety classes: A brief examination on their impact on public mobilisation and capital management.

Unit-5
Teaching Hours:13
Autonomy of the State and Dynamics of Dominant Oligarchy
 

Autonomy of the State; Dynamics of dominant oligarchy and the re-emergence of the dominant propriety classes: A brief examination on their impact on public mobilisation and capital management.

Unit-6
Teaching Hours:15
Conflict and Commensuration: Contested Market Making
 

Indian Developers and foreign investors; Making a market 1: Government reforms; Making a market 2: Investor-developer collaborations; The politics of commensuration; Value of companies; Value of land; Value of enterprise; Two different fields of practice; Value projects.

Unit-6
Teaching Hours:15
Conflict and Commensuration: Contested Market Making
 

Indian Developers and foreign investors; Making a market 1: Government reforms; Making a market 2: Investor-developer collaborations; The politics of commensuration; Value of companies; Value of land; Value of enterprise; Two different fields of practice; Value projects.

Text Books And Reference Books:

Bardhan, Pranab. (2011). The Political Economy of Development in India. (12th ed.). Oxford India Paperbacks: Oxford University Press.

Frankel, F. R. (2005). India’s Political Economy: 1947 – 2004. (2nd ed.). Oxford India Paperbacks: Oxford University Press.

Hahnel, R. (2002). The ABCs of Political Economy: A Modern Approach. Pluto Press.

Jenkins, R. (1999). Democratic Politics and Economic Reform in India. Cambridge University Press.

Searle, L. G. (2014). Conflict and Commensuration: Contested Market Making in India’s Private Real Estate Development Sector. In G. Shatkin (ed.) Contesting the Indian city: global visions and the politics of the local (pp. 65–90). Oxford: John Wiley & Sons, Ltd.

 

Essential Reading / Recommended Reading

Amit Bahaduri : Essay in the reconstruction of political Economy.

Basu, K. (2005). India’s Emerging Economy: Performance and Prospects in the 1990s and beyond. Oxford India Paperbacks: Oxford University Press.

Kohli, A. (2010). Democracy and Development in India: From Socialism to Pro – Business. Oxford India Paperbacks: Oxford University Press.

 

Evaluation Pattern

Valuation Pattern

CIA I

MSE* (CIA II)

CIA III

ESE**

Attendance

Weightage

20

25

20

30

05

*Mid Semester Exam  ** End Semester Exam



BECH642A - MONEY AND BANKING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:60
Credits:4

Course Objectives/Course Description

 

Course Description:

 This course is designed to give a systematic introduction to the concept of money and banking and non-banking system in the country. This course aims at imparting overall knowledge about Definition and functions of money, Commercial Banking, Central banking and their functions.  This course exposes students to the theory and functioning of the monetary and financial sectors of the economy.

 Course Objectives:

 This course aims to make students: 

  • to know the concept and definitions of money and its application;
  • various factors which influence the money supply in the country;
  • role and various functions of banking and non-banking financial institutions;
  • functions of central bank and new development in banking industry.

Learning Outcome

CO1: demonstrate the various concept of money and its applications with other related factors;

CO2: able to examine various factors which influences the money supply in the country

CO3: critically examine the role of banking and non-banking sector reforms in India

CO4: summarise and criticise the recent developments banking reforms towards economic development

Unit-1
Teaching Hours:10
Introduction to Money
 

Definitions and functions of money; Types of money: legal tender money and bank money, near money; Value of money and index number; construction of index number; WPI, CPI, and PPI; Monetary Base.  

Unit-1
Teaching Hours:10
Introduction to Money
 

Definitions and functions of money; Types of money: legal tender money and bank money, near money; Value of money and index number; construction of index number; WPI, CPI, and PPI; Monetary Base.  

Unit-2
Teaching Hours:14
Determinants of Money Supply
 

Determinants of Money Supply, Demand for money- Classical and Keynesian approaches, Patinkin and the Real Balance Effect; Friedman’s Quantity theory of money. Supply of Money- Measures of money supply: M1,M2, M3 and M4; High powered money and money multiplier, CRR, SLR, REPO, Reverse REPO.

Unit-2
Teaching Hours:14
Determinants of Money Supply
 

Determinants of Money Supply, Demand for money- Classical and Keynesian approaches, Patinkin and the Real Balance Effect; Friedman’s Quantity theory of money. Supply of Money- Measures of money supply: M1,M2, M3 and M4; High powered money and money multiplier, CRR, SLR, REPO, Reverse REPO.

Unit-3
Teaching Hours:14
Banking and Non-Banking institutions
 

Meaning and types; Functions of commercial banks; the process of credit creation and its limitations; Indian banking system: Changing role and structure; banking sector reforms. Lessons from Global Financial Crisis and Policy Response in India, Role of commercial banks in economic development.

Non- banking financial organizations-Objective, aims, roles and structure, Types and functions of non-banking financial institutions in economic development.

Unit-3
Teaching Hours:14
Banking and Non-Banking institutions
 

Meaning and types; Functions of commercial banks; the process of credit creation and its limitations; Indian banking system: Changing role and structure; banking sector reforms. Lessons from Global Financial Crisis and Policy Response in India, Role of commercial banks in economic development.

Non- banking financial organizations-Objective, aims, roles and structure, Types and functions of non-banking financial institutions in economic development.

Unit-4
Teaching Hours:12
Central Banking
 

Functions of the Central Bank. Quantitative and qualitative methods of credit control: Bank rate policy, Open market operations, Cash reserve ratio and selective methods. Role and functions of the Reserve Bank of India, Monetary Policy: objectives, Limitations of Monetary Policy with reference to India. Current monetary policy of India.

Unit-4
Teaching Hours:12
Central Banking
 

Functions of the Central Bank. Quantitative and qualitative methods of credit control: Bank rate policy, Open market operations, Cash reserve ratio and selective methods. Role and functions of the Reserve Bank of India, Monetary Policy: objectives, Limitations of Monetary Policy with reference to India. Current monetary policy of India.

Unit-5
Teaching Hours:10
Debate on recent development of Banking sector in India
 

Recent Developments in Banking Sector: Bank Mergers and Acquisitions; Demonetization; Non-performing assets, Central Bank Digital Currency (CBDC), Crypto currency, Digital payment systems, and Cashless India.

Unit-5
Teaching Hours:10
Debate on recent development of Banking sector in India
 

Recent Developments in Banking Sector: Bank Mergers and Acquisitions; Demonetization; Non-performing assets, Central Bank Digital Currency (CBDC), Crypto currency, Digital payment systems, and Cashless India.

Text Books And Reference Books:

Essential Readings:

Ball, L. (2011). Money, Banking and Financial Markets. Macmillan. Burton, M., & Brown, B. (2014). Financial System of the Economy: Principles of Money and Banking: Principles of Money and Banking. Routledge.

Durlauf, S.N., and Blume, L. (2010). Monetary Economics. Palgrave McMillan

Hajela, T.N., (2009). Money and Banking, Ane Books Pvt Ltd., New Delhi.

M. Y. Khan, (2011). Indian Financial System, Tata McGraw Hill, 7th edition.

Handa, J. (2009). Monetary Economics. Routledge. Jayadev, M. (2013). Basel III implementation: Issues and challenges for Indian banks. IIMB Management Review, 25(2), 115-130.

Essential Reading / Recommended Reading

Mishkin, F. S. (2007). The Economics of Money, Banking, and Financial Markets. Pearson Education. Reinhart, C. M., & Rogoff, K. S. (2009). This Time Is Different: Eight Centuries of Financial Folly. Princeton University Press. Sen, S., & Ghosh, S. K. (2005). Basel Norms, Indian Banking Sector and Impact on Credit to SMEs and the Poor. Economic and Political Weekly, 40(12), 1167-1180.

Sundharam KPM, Banking: Theory, Law and Practice, Sultan Chand and Sons, New Delhi

R.R. Paul, Money, Banking & International Trade, Kalyani Publications, Ludhiana.

K.C. Sekhar, Banking – Theory and Practice, Vikas Publishing House, New Delhi.

Ball, L. (2011). Money, Banking and Financial Markets. Macmillan.

Evaluation Pattern

CIA I

MSE * (CIA II)

CIA III

ESE**

Attendance

20%

25%

20%

30%

05%

* Mid Semester Exam ** End Semester Exam

BECH642B - GAME THEORY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Game theory is a toolkit for analyzing situations in which payoffs depend not only on your actions but also on those of others.  This course introduces you to some of the already heard famous games, like the prisoners' dilemma and bargaining games. In addition to these, the course introduces the students to games with perfect and imperfect information such as auctions and signaling games, and coalitional and repeated games. Game theory models conflict and cooperation between rational decision-making agents. It has applications in a wide variety of areas, including statistical decision theory, artificial intelligence (online learning, multi-agent systems), economics and business (auctions, pricing, bargaining), biology (evolution, signaling behavior, fighting behavior), political science (stability of government, military strategy), and philosophy (ethics, morality and social norms).

 

Course Objectives:

The objectives of offering this course are to:

  • illustrate how people actually behave and how they should be advised to behave in strategic situations;
  • experiment with the role of conflicting or shared goals, timing, private information and its manipulation in determining outcomes;
  • assess the behavior of agents, like firms in an oligopoly, participants in an auction and designing truth-telling mechanisms. 

Learning Outcome

CO1: Interpret how to make strategic decisions in situations involving conflict of interests.

CO2: Construct and design mechanisms for decisions involving perfect and imperfect information scenarios.

CO3: Examine strategies for formation of coalitions and analyse optimum outcomes of the possible coalitions.

Unit-1
Teaching Hours:15
Nash Equilibrium Theory
 

Strategic Games, Examples - the Prisoner’s Dilemma, Bach or Stavinsky, Matching Pennies, the Stag Hunt. Nash Equilibrium, experimental evidence of Prisoner’s Dilemma, Best Response Functions, Dominated actions, Equilibrium in a single population - symmetric games and symmetric equilibria. Cournot’s Model of Oligopoly, Bertrand’s Model of Oligopoly, Electoral Competition, The War of Attrition, Auctions, Accident Law.

Unit-1
Teaching Hours:15
Nash Equilibrium Theory
 

Strategic Games, Examples - the Prisoner’s Dilemma, Bach or Stavinsky, Matching Pennies, the Stag Hunt. Nash Equilibrium, experimental evidence of Prisoner’s Dilemma, Best Response Functions, Dominated actions, Equilibrium in a single population - symmetric games and symmetric equilibria. Cournot’s Model of Oligopoly, Bertrand’s Model of Oligopoly, Electoral Competition, The War of Attrition, Auctions, Accident Law.

Unit-2
Teaching Hours:15
Mixed Strategy Equilibrium
 

Strategic Games in which players may randomize; mixed strategy Nash equilibrium; pure equilibria when randomization is allowed; equilibrium in a single population; formation of players'’ beliefs. Extensive games with perfect information, strategies and outcomes, Subgame Perfect Equilibrium, and Backward induction. Stackelberg’s model of the duopoly.

Unit-2
Teaching Hours:15
Mixed Strategy Equilibrium
 

Strategic Games in which players may randomize; mixed strategy Nash equilibrium; pure equilibria when randomization is allowed; equilibrium in a single population; formation of players'’ beliefs. Extensive games with perfect information, strategies and outcomes, Subgame Perfect Equilibrium, and Backward induction. Stackelberg’s model of the duopoly.

Unit-3
Teaching Hours:15
Extensive Games with Perfect Information
 

Allowing for simultaneous move; entry into a monopolized industry; electoral competition with strategic voters; committee decision-making; exit from a declining industry; Allowing for exogenous uncertainty; subgame perfect equilibrium and backward induction; Experimental evidence on the centipede game.  Coalitional Games and the Core - Coalitional games; the Core; ownership and the distribution of wealth; exchanging homogeneous horses; exchanging heterogeneous houses; voting; matching; Matching doctors with hospitals.

Unit-3
Teaching Hours:15
Extensive Games with Perfect Information
 

Allowing for simultaneous move; entry into a monopolized industry; electoral competition with strategic voters; committee decision-making; exit from a declining industry; Allowing for exogenous uncertainty; subgame perfect equilibrium and backward induction; Experimental evidence on the centipede game.  Coalitional Games and the Core - Coalitional games; the Core; ownership and the distribution of wealth; exchanging homogeneous horses; exchanging heterogeneous houses; voting; matching; Matching doctors with hospitals.

Unit-4
Teaching Hours:15
Games with Imperfect Information
 

Bayesian Games; Cournot’s duopoly game with imperfect information; providing a public good; Extensive games with imperfect information; Strategies; Beliefs and sequential equilibrium; Signalling games; conspicuous expenditure as a signal of quality; education as a signal of ability; strategic information transmission; agenda control with imperfect information. Repeated Games: The Prisoner’s Dilemma; Finitely repeated Prisoner’s Dilemma; Infinitely repeated Prisoner’s Dilemma; Strategies in an infinitely repeated Prisoner’s Dilemma; Some Nash equilibria of an infinitely repeated Prisoner’s Dilemma; Nash equilibrium payoffs of an infinitely repeated Prisoner’s Dilemma.

Unit-4
Teaching Hours:15
Games with Imperfect Information
 

Bayesian Games; Cournot’s duopoly game with imperfect information; providing a public good; Extensive games with imperfect information; Strategies; Beliefs and sequential equilibrium; Signalling games; conspicuous expenditure as a signal of quality; education as a signal of ability; strategic information transmission; agenda control with imperfect information. Repeated Games: The Prisoner’s Dilemma; Finitely repeated Prisoner’s Dilemma; Infinitely repeated Prisoner’s Dilemma; Strategies in an infinitely repeated Prisoner’s Dilemma; Some Nash equilibria of an infinitely repeated Prisoner’s Dilemma; Nash equilibrium payoffs of an infinitely repeated Prisoner’s Dilemma.

Text Books And Reference Books:

Osborne, M. J. (2004). An introduction to game theory (Vol. 3, No. 3). New York: Oxford University Press. 

Osborne, M. J., & Rubinstein, A. (1994). A course in game theory. MIT press.

Essential Reading / Recommended Reading

Aumann, R. J., & Hart, S. (Eds.). (1992). Handbook of game theory with economic applications (Vol. 1). Amsterdam: North-Holland.

Binmore, K. (2007). Playing for real: a text on game theory. Oxford university press.

Dixit, A. K., & Skeath, S. (2015). Games of Strategy: Fourth International Student Edition. WW Norton & Company.

Tadelis, S. (2013). Game theory: an introduction. Princeton university press.

Evaluation Pattern

                                                        

CIA I

CIA II

CIA III

ESE

Attendance

20

25

20

30

05

BECH681 - DISSERTATION (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description:

One of the requirements for the completion of the BA Economics Honours programmes at CHRIST (Deemed to be University) is to conduct original research work under the guidance of a faculty member and submit it in the form of a research dissertation. Having undergone extensive training in Mathematical Economics, Statistical Methods, Research Methodology and Econometrics, this course enables students to demonstrate an understanding of how to apply their theoretical knowledge to practice by investigating and carefully evaluating real-time economic issue(s).

The dissertation should be a minimum of 10,000 words in length (or approximately 35 pages) formatted following the APA 6th Edition guidelines. The word count includes the title, table of content, text, tables, citations, quotations and footnotes. The certificate pages, acknowledgement page, the abstract (150 - 250 words, with 5 Keywords), the reference list, and the appendices are excluded from the word count.

Course Objectives:

The course aims to:

  1. inculcate in students the rigour of research work.
  2. imbibe in students the spirit of inquiry.
  3. train the students in the collection and analysis of data.
  4. train the students in the interpretation of findings.

Learning Outcome

CO1: identify the necessary types and sources of data

CO2: identify tools for analyzing the data

CO3: interpret the findings

CO4: suggest recommendations and policies for solving the problems studied.

Unit-1
Teaching Hours:45
Dissertation
 

The students will continue from the formative work they have done in the 5th semester and submit the thesis for evaluation.

Unit-1
Teaching Hours:45
Dissertation
 

The students will continue from the formative work they have done in the 5th semester and submit the thesis for evaluation.

Text Books And Reference Books:

The essential readings will include the necessary references for the preparation of the literature review.

Essential Reading / Recommended Reading

The additional readings will include the materials suggested by the guide for broad learning of concepts, theories and methodologies.

Evaluation Pattern

Interim Presentation

Thesis

Defense

Interaction

with the guide

10 Marks

20 Marks

15 Marks

05 Marks

SDEH611 - SKILL DEVELOPMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:0

Course Objectives/Course Description

 

Course Description :

The primary objective of this course is to familiarize the database management and various discipline specific software packages to the students and help them to analyse the basic statistical methods for data analysis. The theme identified for the fifth and sixth semester is Data management and Technical Knowledge.

Course Objective :

The course aims to:

  • Develop discipline specific skills for professional and personal growth. 
  • Provide a platform to nurture and hone skills necessary for professional development 

Learning Outcome

CO1: To demonstrate working in discipline specific software package and database for professional development

CO2: To utilise these transferable skills which can be used in multiple domains across time.

Unit-1
Teaching Hours:30
Unit Outline
 

Students must choose MOOC courses offered by various online platforms in the specific themes given for the Fifth and sixth semesters. This consists of various discipline software packages, SPSS, Excel, R, Adobe, Python, Tableau, Nvivo etc.

Unit-1
Teaching Hours:30
Unit Outline
 

Students must choose MOOC courses offered by various online platforms in the specific themes given for the Fifth and sixth semesters. This consists of various discipline software packages, SPSS, Excel, R, Adobe, Python, Tableau, Nvivo etc.

Text Books And Reference Books:

The students have to follow the references given in the MOOC courses they have opted for. 

Essential Reading / Recommended Reading

The students have to follow the references given in the MOOC courses they have opted for. 

Evaluation Pattern

Attendance

Submitting report

40 % weightage

60 % weightage